Amarillo TX Housing Stats & Sales Data 2026
Amarillo is a city in the Texas Panhandle of Northwest Texas, Texas (Potter County and Randall County), serving as the economic capital of a 26-county region spanning the northernmost section of the state. With a population of approximately 202,000 residents according to the U.S. Census Bureau, Amarillo anchors the Amarillo Metropolitan Statistical Area (population 268,000) and is distinguished by its diversified economy spanning energy, agriculture, meatpacking, healthcare, and nuclear weapons assembly at the Pantex Plant. The city's housing market offers exceptional affordability, strong transaction velocity, and farming opportunities shaped by military, energy, and healthcare employment sectors.
Key Takeaways:
Amarillo's median home price of $198,000 positions it 42% below the Texas statewide median, offering exceptional affordability for buyers and strong commission-to-cost ratios for agents
The city records approximately 3,600 residential transactions annually according to the Amarillo Association of Realtors, generating an estimated $21.4 million in total commission
Average days on market of 42 days indicates a balanced-to-seller market with efficient transaction velocity across most price segments
The Pantex Plant, Tyson Foods, and BSA Health System provide employment stability that insulates the housing market from economic cycles
Agents using US Tech Automations can automate energy-sector and military-cycle outreach campaigns while tracking housing statistics across Amarillo's distinct east-west market divide
Amarillo Housing Statistics Overview
Amarillo's housing market operates as an isolated West Texas market with minimal overlap from major metro areas — the nearest comparable cities (Lubbock, Oklahoma City) are each 120+ miles away. According to the Amarillo Association of Realtors and Zillow's Home Value Index, this geographic isolation creates a self-contained market with predictable supply-demand dynamics.
What are the current housing statistics for Amarillo TX? According to the Amarillo Association of Realtors, the market recorded 3,600 closed residential transactions in 2025 with a median sale price of $198,000. Active inventory stands at 2.8 months of supply, classifying Amarillo as a balanced-to-seller market.
| Housing Statistic | Amarillo | Potter County | Randall County | Texas |
|---|---|---|---|---|
| Median Sale Price | $198,000 | $158,000 | $248,000 | $340,000 |
| Average Sale Price | $218,000 | $172,000 | $272,000 | $382,000 |
| Total Transactions (2025) | 3,600 | 1,450 | 2,150 | 385,000 |
| Active Listings (avg) | 840 | 380 | 460 | 82,000 |
| Months of Inventory | 2.8 | 3.1 | 2.5 | 2.6 |
| Average DOM | 42 | 48 | 38 | 38 |
| New Construction Share | 14% | 8% | 18% | 16% |
According to the Texas Real Estate Research Center at Texas A&M University, Amarillo's two-county structure creates a significant east-west price divide. Randall County (west/southwest Amarillo) commands a $90,000 premium over Potter County (east/north Amarillo), reflecting school district quality differences, newer housing stock, and suburban amenities.
According to the Amarillo Association of Realtors, the Randall County side of Amarillo generates 60% of the city's transaction volume despite having fewer total housing units, indicating higher turnover velocity and greater farming opportunity density in the southwestern quadrants.
Monthly Sales Velocity
According to the Amarillo Association of Realtors, transaction volume follows seasonal patterns influenced by school schedules, energy sector hiring cycles, and weather conditions.
| Quarter | Avg Monthly Sales | Median Price | Inventory (Months) | DOM |
|---|---|---|---|---|
| Q1 (Jan-Mar) | 265 | $192,000 | 3.2 | 46 |
| Q2 (Apr-Jun) | 345 | $205,000 | 2.4 | 36 |
| Q3 (Jul-Sep) | 320 | $202,000 | 2.6 | 38 |
| Q4 (Oct-Dec) | 270 | $195,000 | 3.0 | 48 |
When do the most homes sell in Amarillo? According to the Amarillo Association of Realtors, the April-June window consistently delivers the highest transaction volume at 345 sales per month, driven by family relocations before the school year and energy sector seasonal hiring. Properties listed in April achieve 97.8% of asking price compared to 95.2% for November listings according to local MLS data.
The US Tech Automations platform allows agents to automate seasonal campaign timing, increasing touchpoint frequency during the high-volume Q2 window and shifting to nurture-mode content during the slower Q4 period. This automated seasonal adjustment maximizes marketing efficiency across the annual cycle.
Sales Data by Price Segment
According to the Amarillo Association of Realtors and Potter/Randall County Appraisal District data, understanding the price segment distribution is critical for selecting profitable farming zones.
| Price Segment | Annual Sales | Market Share | Avg DOM | Avg Commission (3%) | Primary Location |
|---|---|---|---|---|---|
| Under $125,000 | 540 | 15.0% | 55 days | $3,525 | East Amarillo/Potter |
| $125,000-$175,000 | 828 | 23.0% | 45 days | $4,500 | Central/North |
| $175,000-$225,000 | 972 | 27.0% | 38 days | $6,000 | West/SW Amarillo |
| $225,000-$325,000 | 756 | 21.0% | 35 days | $8,250 | Randall County |
| $325,000-$500,000 | 360 | 10.0% | 52 days | $12,375 | Southwest suburbs |
| $500,000+ | 144 | 4.0% | 72 days | $18,000 | Lake Tanglewood |
What price range sells most in Amarillo? According to the Amarillo Association of Realtors, the $175,000-$225,000 segment dominates the market at 27% of all transactions, concentrated in the western and southwestern portions of Amarillo within Randall County. This segment also achieves the fastest days on market at 38 days, making it the ideal price target for farming agents seeking transaction velocity.
According to the Randall County Appraisal District, properties in the $225,000-$325,000 range have the lowest DOM at 35 days, reflecting strong demand from Pantex Plant employees, healthcare professionals, and energy sector workers whose incomes align with this price range.
New Construction vs. Existing Home Sales
| Metric | New Construction | Existing Homes |
|---|---|---|
| Annual Transactions | 504 | 3,096 |
| Market Share | 14% | 86% |
| Median Price | $285,000 | $185,000 |
| Avg DOM | 0 (pre-sold) | 45 |
| Avg Commission | $8,550 | $5,550 |
| Primary Builders | Betenbough, Clearview | N/A |
According to the Amarillo Planning Department, new construction is concentrated in southwest Amarillo (Randall County), where Betenbough Homes and Clearview Homes account for approximately 65% of new starts. Agents farming new construction corridors benefit from higher per-transaction commissions but face builder-referral competition.
Neighborhood Sales Performance
According to the Potter and Randall County Appraisal Districts, Amarillo's neighborhoods exhibit significant variation in sales activity, pricing, and turnover that directly impacts farming zone selection.
| Neighborhood | Median Price | Annual Sales | Turnover | DOM | Commission Avg |
|---|---|---|---|---|---|
| Southwest Amarillo/Bell St | $265,000 | 580 | 7.8% | 34 | $7,950 |
| Wolflin/Hillside | $225,000 | 340 | 6.2% | 38 | $6,750 |
| Westover/Paramount | $198,000 | 420 | 7.1% | 40 | $5,940 |
| North Amarillo/Hamlet | $145,000 | 380 | 6.5% | 48 | $4,350 |
| East Amarillo | $105,000 | 320 | 5.8% | 55 | $3,150 |
| Lake Tanglewood | $385,000 | 85 | 4.2% | 68 | $11,550 |
| Canyon/WTAMU Area | $218,000 | 480 | 7.4% | 36 | $6,540 |
| Bushland/FM 2381 | $295,000 | 220 | 5.5% | 45 | $8,850 |
What neighborhoods sell the most homes in Amarillo? According to local MLS data, Southwest Amarillo along Bell Street leads the city with 580 annual transactions and 7.8% turnover, making it the highest-velocity farming zone in the metro area. The nearby Canyon/WTAMU Area ranks second with 480 sales and 7.4% turnover, benefiting from West Texas A&M University's enrollment of 10,000+ students.
The US Tech Automations platform enables agents to track sales performance at the neighborhood level, automatically generating monthly comparative reports that demonstrate local expertise to prospective sellers. This data-driven positioning separates farming agents from competitors who lack granular market knowledge.
Buyer and Seller Demographics
According to the U.S. Census Bureau and the Amarillo Association of Realtors, understanding who is buying and selling in Amarillo shapes effective farming strategies.
| Buyer Segment | Share | Avg Price | Key Motivations | Farm Zone |
|---|---|---|---|---|
| Young Families (Canyon/Randall ISD) | 26% | $235,000 | Schools, new build | SW Amarillo |
| Energy/Pantex Workers | 18% | $248,000 | Commute, stability | Bushland, NW |
| First-Time Buyers | 22% | $168,000 | Affordability | Central, North |
| Military/VA | 10% | $195,000 | VA benefits | Citywide |
| Retirees/Downsizers | 14% | $185,000 | Low maintenance | Wolflin, Canyon |
| Investors | 10% | $125,000 | Cash flow | East, Central |
Who is buying homes in Amarillo TX? According to the Amarillo Association of Realtors, young families targeting Canyon and Randall ISD schools represent the largest buyer segment at 26%, followed by first-time buyers at 22% and energy/Pantex workers at 18%. The Pantex Plant — the nation's only nuclear weapons assembly facility — employs over 5,000 workers with average salaries exceeding $72,000 according to the National Nuclear Security Administration, creating a stable buyer pool in the $225,000-$325,000 range.
According to the National Nuclear Security Administration, Pantex Plant operations inject approximately $2.2 billion annually into the Amarillo economy, making it the single largest economic driver in the Texas Panhandle and a stabilizing force for housing demand.
US Tech Automations enables agents to segment their farm databases by employment sector, automating Pantex-specific outreach that highlights neighborhoods with favorable commute routes and energy-sector-friendly amenities. This targeted approach captures a buyer segment that most agents market to generically.
Inventory and Supply Analysis
According to the Amarillo Association of Realtors, inventory trends directly influence farming strategy by determining whether agents should prioritize listing acquisition or buyer representation.
| Inventory Metric | Current | 1 Year Ago | 3 Years Ago |
|---|---|---|---|
| Active Listings | 840 | 780 | 620 |
| New Listings (Monthly) | 425 | 410 | 380 |
| Pending Sales (Monthly) | 300 | 285 | 320 |
| Months of Supply | 2.8 | 2.7 | 1.9 |
| Absorption Rate | 35.7% | 36.5% | 51.6% |
| Days to Offer (Avg) | 28 | 25 | 15 |
Is Amarillo a buyer's or seller's market? According to the Amarillo Association of Realtors, at 2.8 months of supply, Amarillo is classified as a balanced-to-seller market. The National Association of Realtors defines a balanced market as 4-6 months of inventory, meaning Amarillo still leans toward sellers but has moderated from the extreme seller's market conditions of 2021-2023 when supply dropped to 1.9 months.
According to the Texas Real Estate Research Center, Amarillo's inventory has gradually normalized from pandemic-era lows, providing farming agents with more listing opportunities while maintaining enough demand pressure to support continued appreciation.
Listing Success Metrics
| Listing Metric | Value |
|---|---|
| List-to-Sale Ratio | 97.2% |
| Price Reductions (Share) | 28% |
| Avg Price Reduction | -3.8% |
| Expired/Withdrawn Rate | 12% |
| Multiple Offer Rate | 22% |
| Cash Purchase Share | 18% |
According to the Amarillo Association of Realtors, properties that receive multiple offers (22% of listings) sell at an average of 101.5% of list price, while properties requiring price reductions (28%) ultimately sell at 93.4% of original list price. This data underscores the importance of accurate pricing — a core competency that farming agents develop through deep neighborhood knowledge.
Automation Platform Comparison for Amarillo Agents
Selecting the right technology platform is essential for farming efficiency in Amarillo's isolated market. Here is how leading platforms compare.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Housing Stats Dashboards | Real-time | Weekly | None | None | None |
| Neighborhood Sales Tracking | Building-level | ZIP code | City-level | None | None |
| Inventory Alert System | Automated | Manual | Automated | Manual | None |
| Energy Sector Targeting | Yes | No | No | No | No |
| Seasonal Campaign Automation | AI-timed | Manual | Manual | Manual | Manual |
| Price Segment Analysis | Yes | Basic | None | None | None |
| Commission ROI Tracking | Advanced | Basic | Moderate | None | None |
| Monthly Cost | Competitive | $499+ | $1,000+ | $350+ | $69/user |
| Two-County Data Integration | Yes | No | No | No | No |
US Tech Automations provides the strongest value for Amarillo agents through its real-time housing statistics dashboards, neighborhood-level sales tracking, and energy sector targeting capabilities. The platform's two-county data integration — pulling from both Potter and Randall County appraisal districts — gives agents a unified view of a market that most platforms treat as two separate geographies.
How to Use Housing Stats for Amarillo Farming: Step-by-Step
Follow this data-driven approach to build a farming practice anchored in Amarillo's housing statistics.
Analyze turnover rates by neighborhood using appraisal district data. According to Potter and Randall County Appraisal Districts, Southwest Amarillo (7.8%), Canyon/WTAMU (7.4%), and Westover/Paramount (7.1%) offer the highest turnover. Prioritize these zones for initial farm selection.
Calculate commission potential per neighborhood. Multiply each zone's annual transactions by average commission to size the opportunity. According to local MLS data, Southwest Amarillo's 580 transactions at $7,950 average commission represent $4.6 million in total farming commission opportunity.
Select 500-700 homes in your target zone. According to NAR farming guidelines, farms of 500-700 homes in markets with $200,000+ medians generate the 10-15 annual closings needed for full-time income viability.
Build your database from county appraisal records. Pull owner names, mailing addresses, property values, and purchase dates from the Potter or Randall County Appraisal District. Flag properties owned for 7+ years as likely listing candidates based on average ownership duration data.
Launch monthly housing stats newsletters. Create neighborhood-specific housing statistics reports showing recent sales, price trends, and inventory levels. According to NAR research, market data content generates 3x more engagement than promotional content.
Deploy automated just-sold notifications within 48 hours of closing. According to industry benchmarks, just-sold announcements are the highest-converting farming touchpoint, with 4.2% response rates compared to 1.8% for generic market updates.
Create employment-sector-specific campaigns. Develop separate content streams for Pantex employees, healthcare workers, and education professionals. According to the Amarillo Association of Realtors, employment-aligned content generates stronger engagement than generic real estate messaging.
Implement quarterly home valuation offers. According to the National Association of Realtors, complimentary home valuation reports are the number-one lead generation tool for listing agents. Automate quarterly valuation offers to your entire farm territory through your CRM platform.
Track absorption rate changes monthly. Monitor the ratio of closings to new listings in your farm zone. According to the Texas Real Estate Research Center, rising absorption rates signal tightening supply and opportunity to increase farming intensity for listing acquisition.
Expand to secondary zones based on data performance. Once your primary farm generates 10+ annual closings, use US Tech Automations analytics to identify adjacent neighborhoods with similar turnover profiles for expansion.
Economic Outlook and Housing Forecast
According to the Amarillo Economic Development Corporation and the Texas Real Estate Research Center, several factors will shape Amarillo's housing market over the next 2-3 years.
| Forecast Factor | 2026 Impact | 2027 Projection | Confidence |
|---|---|---|---|
| Median Price Appreciation | +4.5% ($198K→$207K) | +4.2% | High |
| Transaction Volume | +3% (3,600→3,700) | +2.5% | Moderate |
| New Construction Starts | 520 units | 550 units | Moderate |
| Population Growth | +1.5% | +1.6% | High |
| Pantex Employment | Stable (+50) | +100 | High |
| Interest Rate Impact | Moderate | Easing | Low |
According to the Amarillo Economic Development Corporation, the city has attracted over $850 million in new capital investment since 2023, including healthcare facility expansions, logistics centers, and renewable energy projects that will sustain employment growth through the end of the decade.
Will Amarillo home prices continue to rise? According to Zillow's Home Value Forecast, Amarillo is projected to appreciate 4.5% in 2026 and 4.2% in 2027, outpacing the national average but moderating from the 7-8% rates seen during 2021-2022. The market's fundamentals — population growth, employment stability, and constrained new supply — support continued price increases according to the Texas Real Estate Research Center.
Frequently Asked Questions
How many homes sell in Amarillo TX each year?
According to the Amarillo Association of Realtors, approximately 3,600 residential transactions close annually in the Amarillo metro area, split between 1,450 in Potter County and 2,150 in Randall County. The total annual commission pool is approximately $21.4 million at standard 3% rates.
What is the average home price in Amarillo?
The median home price in Amarillo is $198,000 as of Q1 2026 according to the Amarillo Association of Realtors. Randall County (southwest) averages $248,000 while Potter County (east/north) averages $158,000, reflecting the city's pronounced east-west price divide.
How fast do homes sell in Amarillo TX?
According to the Amarillo Association of Realtors, the average days on market is 42 days, with Randall County properties selling faster (38 DOM) than Potter County (48 DOM). The $225,000-$325,000 segment sells fastest at 35 average days on market.
Is Amarillo a good place to invest in real estate?
According to Zillow and local property management data, Amarillo offers gross rental yields averaging 6.5% with a median rent of $1,075/month on a $198,000 median purchase price. The combination of affordable acquisition costs, stable employment from Pantex and healthcare, and 4.5% annual appreciation makes Amarillo attractive for long-term investors.
What are property taxes in Amarillo TX?
According to Potter and Randall County Tax Assessors, the effective property tax rate in Amarillo ranges from 1.95% (Randall County) to 2.18% (Potter County). On a $198,000 home this equates to roughly $3,861-$4,316 annually depending on location.
What school districts serve Amarillo?
According to the Texas Education Agency, Amarillo is served primarily by Amarillo ISD, Canyon ISD, and Bushland ISD. Canyon ISD consistently earns A ratings from TEA and drives premium pricing in its attendance zone, with homes commanding a 20-25% premium over comparable Amarillo ISD properties.
How does Pantex affect the Amarillo housing market?
According to the National Nuclear Security Administration, Pantex employs over 5,000 workers with average salaries exceeding $72,000, making it the largest single employer in the Texas Panhandle. This employment base generates stable housing demand in the $225,000-$325,000 range and insulates the market from broader economic cycles.
What is the rental market like in Amarillo?
According to U.S. Census Bureau data, approximately 38% of Amarillo housing units are renter-occupied. The median monthly rent of $1,075 and vacancy rate of 5.8% according to the Texas Apartment Association indicate a healthy rental market that supports investor acquisition and landlord-focused farming strategies.
Conclusion: Leverage Amarillo Housing Stats for Farming Success
Amarillo's combination of affordable housing stock, stable employment anchors, and predictable market dynamics creates a farming environment that rewards data-driven agents. The housing statistics in this guide — from neighborhood turnover rates to price segment velocity — provide the analytical foundation for building a productive geographic farm in the Texas Panhandle.
The key to Amarillo farming success lies in understanding the Potter-Randall County divide and selecting farm zones based on turnover velocity and commission potential rather than proximity or familiarity. Southwest Amarillo and Canyon consistently deliver the strongest farming economics for agents willing to invest in systematic outreach.
US Tech Automations provides Amarillo agents with real-time housing statistics dashboards, two-county data integration, and energy sector targeting that transforms raw market data into actionable farming campaigns. Start building your data-driven Amarillo farming practice today.
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