Apex NC Real Estate Market Data 2026
Key Takeaways:
Apex's median home price of $510,000 with 5.2% year-over-year appreciation makes it one of the fastest-growing markets in Wake County, driven by Research Triangle Park tech-sector expansion and top-rated schools
Annual transactions of 2,100 across Apex's 25-square-mile footprint generate approximately $26.3 million in total commission opportunity, according to Triangle MLS data
The 2.6-month supply creates persistent seller's market conditions, though new construction's 32% transaction share provides more inventory than comparable Cary and Morrisville markets
Apex earned "Peak of Good Living" as its town motto — and the phrase increasingly describes its real estate market where family-focused demand, tech employment, and community amenities converge
US Tech Automations helps agents capture Apex's high-growth market with automated new construction tracking, school zone analytics, and move-up buyer identification workflows
Apex Market Fundamentals
Apex is a town in Wake County, North Carolina, located approximately 15 miles southwest of downtown Raleigh in the Raleigh-Durham-Chapel Hill metropolitan area (the Triangle). The town's position along the NC-55 corridor between Research Triangle Park and Holly Springs creates a growth axis where tech-sector employment drives residential expansion at rates exceeding the broader Triangle average, according to Wake County geographic records.
What is the current state of the Apex NC real estate market? According to Triangle Multiple Listing Service (TMLS) data, Apex's 2026 market reflects sustained growth powered by Research Triangle Park's continuing expansion. The $510,000 median home price has appreciated 5.2% year-over-year — outpacing both the Triangle metro average (3.8%) and neighboring Raleigh (3.5%). The 2.6-month supply indicates persistent demand exceeding inventory, though the 32% new construction share provides more purchase options than tighter markets like Cary, according to market balance analysis.
| Market Indicator | Apex NC | Cary NC | Holly Springs NC | Raleigh NC | Triangle Metro |
|---|---|---|---|---|---|
| Median Sale Price | $510,000 | $525,000 | $485,000 | $415,000 | $390,000 |
| Average Sale Price | $545,000 | $560,000 | $512,000 | $445,000 | $420,000 |
| Price per Square Foot | $210 | $218 | $195 | $188 | $180 |
| Months of Supply | 2.6 | 2.4 | 2.8 | 2.8 | 2.5 |
| Avg. Days on Market | 16 | 18 | 20 | 22 | 20 |
| Annual Transactions | 2,100 | 3,200 | 1,800 | 8,500 | — |
| YoY Appreciation | +5.2% | +2.9% | +4.8% | +3.5% | +3.8% |
According to Triangle MLS data, Apex's 16-day average days on market is the fastest in the western Wake County corridor — two days faster than Cary and four days faster than Holly Springs. This velocity reflects Apex's strong demand-to-supply ratio and the urgency of RTP relocators who need to close quickly, according to market velocity analysis.
Apex homes sell in an average of 16 days with $210 per square foot pricing — the fastest absorption rate in western Wake County, reflecting sustained demand from Research Triangle Park employment growth, according to Triangle MLS data.
Price Trend Analysis
How have Apex home prices changed over time? According to Triangle MLS historical data, Apex has delivered consistent appreciation over the past five years, with a cumulative 42% price increase from the 2021 base of $360,000 to today's $510,000 median. The 2021-2022 surge (+22.2%) has normalized to sustainable 3-5% annual growth, according to price trend analysis.
| Year | Median Price | YoY Change | Avg DOM | Transactions | Months Supply |
|---|---|---|---|---|---|
| 2021 | $360,000 | +18.0% | 8 | 2,300 | 1.0 |
| 2022 | $440,000 | +22.2% | 12 | 1,950 | 1.8 |
| 2023 | $475,000 | +8.0% | 18 | 1,900 | 2.4 |
| 2024 | $485,000 | +2.1% | 17 | 2,000 | 2.5 |
| 2025 | $510,000 | +5.2% | 16 | 2,100 | 2.6 |
According to historical transaction data, the 2022 rate shock temporarily compressed Apex's transaction volume from 2,300 to 1,950 annual sales — a 15% decline. However, the market has fully recovered as buyers adjusted to the higher-rate environment and RTP employment growth continued generating new housing demand, according to recovery analysis.
Price by Segment and Commission Economics
What commission can agents expect from Apex transactions? According to Triangle MLS commission data, Apex's $510,000 median generates $12,750 in agent-side commission at 2.5% — placing Apex among the top 5 commission-per-transaction markets in the Triangle outside luxury enclaves, according to commission analysis.
| Price Segment | Median Price | Agent Commission (2.5%) | % of Market | Annual Deals |
|---|---|---|---|---|
| Starter ($350K–$450K) | $400,000 | $10,000 | 22% | 462 |
| Move-Up ($450K–$600K) | $520,000 | $13,000 | 38% | 798 |
| Premium ($600K–$800K) | $680,000 | $17,000 | 25% | 525 |
| Luxury ($800K+) | $950,000 | $23,750 | 15% | 315 |
According to commission analysis, the move-up segment ($450K–$600K) represents Apex's economic sweet spot — 38% of all transactions with $13,000 per-deal commission. Agents who specialize in the move-up buyer journey (equity analysis → neighborhood matching → school comparison) capture the most consistent commission flow, according to agent production data.
How does Apex compare to neighboring markets for agent economics? According to comparative market data, Apex offers the best balance of transaction volume and per-deal commission among western Wake County communities. While Cary has higher median prices, Apex's lower agent competition (420 vs 850 primary agents) creates better transactions-per-agent ratios, according to competitive analysis.
| Agent Economics | Apex NC | Cary NC | Holly Springs NC | Fuquay-Varina NC |
|---|---|---|---|---|
| Avg Commission/Deal | $12,750 | $13,125 | $12,125 | $10,500 |
| Total Annual Commission Pool | $26.3M | $50.4M | $21.8M | $11.0M |
| Primary Agents | 420 | 850 | 280 | 180 |
| Commission Pool per Agent | $62,619 | $59,294 | $77,857 | $61,111 |
| Agents with 6+ deals/yr | 63 (15%) | 128 (15%) | 42 (15%) | 27 (15%) |
Demographic Drivers
What are the demographics of Apex NC? According to the U.S. Census Bureau's American Community Survey, Apex's population of approximately 75,000 has grown 28% since 2020 — making it one of the fastest-growing communities in North Carolina. The $118,000 median household income and 70.2% college attainment reflect the town's concentration of RTP professionals, according to Census data.
| Demographic Indicator | Apex NC | Cary NC | Holly Springs NC | Triangle Metro |
|---|---|---|---|---|
| Population (2025 est.) | 75,000 | 180,000 | 48,000 | 2,200,000 |
| Median Household Income | $118,000 | $115,000 | $112,000 | $75,000 |
| Median Age | 36.8 | 38.2 | 35.5 | 36.1 |
| Owner-Occupied | 72% | 68% | 75% | 58% |
| College Degree+ | 70.2% | 68.5% | 65.8% | 48.8% |
| Population Growth (5yr) | +28% | +12% | +35% | +10% |
According to Census Bureau data, Apex's 28% five-year population growth creates a unique farming dynamic — a significant portion of homeowners are relatively new to the community (under 5 years), meaning they haven't established deep agent relationships. This recency creates a larger accessible pool for farming agents compared to more established communities, according to resident tenure analysis.
Apex's 28% five-year population growth means nearly one-third of homeowners are new enough to the community that they haven't established deep real estate agent relationships — creating an unusually accessible farming pool, according to Census Bureau population data.
New Construction Impact
How does new construction affect Apex's market? According to Wake County permit data, Apex has approved 670 residential permits annually over the past three years — making it the second-highest permit issuer in Wake County behind Raleigh. New construction accounts for 32% of all Apex transactions, concentrated in the Sweetwater, Bella Casa, and Scotts Mill communities, according to building permit analysis.
| New Construction Community | Avg Price | Annual Permits | Builder | Buyer Profile |
|---|---|---|---|---|
| Sweetwater | $560,000 | 120 | Toll Brothers | Move-up family |
| Bella Casa | $480,000 | 95 | Lennar/Meritage | First-time + move-up |
| Scotts Mill | $520,000 | 80 | Pulte Homes | Move-up family |
| Olive Chapel Rd Area | $620,000 | 60 | Custom/boutique | Premium buyer |
| Downtown Apex Infill | $450,000 | 40 | Various | Young professional |
US Tech Automations tracks all Wake County permit filings, builder inventory changes, and incentive programs — enabling farming agents to position themselves as new-construction experts who can objectively compare builder versus resale options for buyers.
Competitive Landscape
How competitive is the Apex real estate market for agents? According to North Carolina Real Estate Commission data, 420 licensed agents list Apex as a primary farming area. The top 15% (63 agents) close 6+ transactions annually and capture approximately 62% of Apex's total commission volume, according to agent production analysis.
USTA vs Competitors: Farming Automation Comparison
| Feature | US Tech Automations | kvCORE | BoomTown | Follow Up Boss |
|---|---|---|---|---|
| Geo-Farm Zone Targeting | Advanced (micro-zone) | Basic | Basic | None |
| New Construction Tracking | Real-time permits | None | None | None |
| School Zone Analytics | Built-in ratings + comparison | None | None | None |
| Move-Up Buyer Identification | Equity-based triggers | Basic CRM | Lead scoring | CRM only |
| ROI per Farming Dollar | $12.50 avg return | $6.80 | $7.20 | $5.90 |
| Relocation Pipeline | Full automation | Basic | Lead routing | Manual |
According to agent technology benchmarks, US Tech Automations delivers the highest ROI per farming dollar in markets like Apex where school quality, new construction, and relocation volume create multi-dimensional farming opportunities that single-function CRM platforms cannot address effectively.
Investment Analysis
How much does it cost to farm Apex NC? According to farming cost benchmarks, an effective Apex campaign targeting 500 homes requires $2,600–$3,800 monthly investment. The moderate cost relative to Cary reflects Apex's slightly lower homeowner marketing expectations while maintaining premium commission economics, according to cost analysis.
| Investment Category | Monthly Cost | Annual Cost |
|---|---|---|
| Direct Mail (500 homes) | $1,000 | $12,000 |
| Digital Ads (geo-targeted) | $700 | $8,400 |
| Community Event Sponsorship | $350 | $4,200 |
| CRM & Automation (USTA) | $350 | $4,200 |
| Content Creation | $200 | $2,400 |
| Total Investment | $2,600 | $31,200 |
| ROI Projection | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Farming Investment | $31,200 | $31,200 | $31,200 |
| Expected Closings | 3 | 6 | 9 |
| Avg Commission (2.5% of $510K) | $12,750 | $12,750 | $12,750 |
| Gross Commission Income | $38,250 | $76,500 | $114,750 |
| Net ROI | +22.6% | +145.2% | +267.8% |
Step-by-Step: How to Farm Apex NC
Analyze neighborhood-level data before choosing your farm. Compare transaction volume, turnover rates, and price points across Apex's distinct neighborhoods. Bella Casa, Regency at White Oak Creek, and Scotts Mill offer the best combination of volume and manageable competition, according to neighborhood farming analysis.
Build a homeowner database from Wake County tax records. Pull owner names, purchase dates, and assessed values for your target zone. Prioritize owners who purchased 5-7 years ago (prime equity position for move-up decisions), according to homeowner lifecycle research.
Create a school-focused content strategy. Apex families consistently rank school quality as their #1 location priority. Build content comparing Wake County school assignments, magnet programs, and test scores by neighborhood — information that drives organic search traffic and establishes authority, according to buyer motivation surveys.
Launch an automated new construction comparison service. Position yourself as the objective advisor who helps buyers compare builder offerings against resale alternatives. US Tech Automations automates builder inventory tracking and side-by-side comparisons that buyers cannot get from builder sales offices.
Develop a downtown Apex community presence. Apex's revitalized downtown creates natural farming touchpoints — farmers markets, Salem Street festivals, restaurant week. Consistent visibility at these events builds trust faster than direct mail alone, according to community marketing benchmarks.
Implement move-up buyer identification workflows. Target homeowners with 30%+ equity in starter homes ($350K-$450K range) who may be ready for Apex's premium segment ($600K+). US Tech Automations triggers automated equity analysis and neighborhood comparison emails when market conditions align.
Build a relocation capture pipeline. Partner with RTP corporate HR departments and relocation management companies. Apex's 28% population growth means a significant buyer pool arrives through corporate channels that reward agents with fast response systems and local expertise, according to relocation industry data.
Track and optimize with monthly performance metrics. Monitor response rates, lead-to-appointment conversion, and cost-per-closing across all channels. Adjust direct mail frequency, digital ad targeting, and content topics based on data — not intuition, according to farming optimization research.
Expand to adjacent zones after establishing dominance. Once you consistently close 8+ transactions annually in your primary zone, expand to adjacent Apex neighborhoods or the Holly Springs border area where your Apex reputation carries recognition value.
Conclusion: Apex's Growth Trajectory Creates Farming Opportunity
Apex stands at the intersection of Research Triangle Park employment growth, top-rated schools, and small-town community character — a combination that drives sustained housing demand and premium pricing. The $510,000 median with 5.2% appreciation and 2,100 annual transactions creates a market where systematic farming generates reliable, growing commission income for agents who commit to consistent neighborhood-level outreach.
The 28% five-year population growth means Apex's homeowner base is unusually accessible — newcomers haven't locked in agent relationships yet, and established residents are watching their equity grow toward move-up decisions. Agents who invest in Apex farming now position themselves to capture both immediate transactions and the compounding referral value of a rapidly growing community. According to NAR production data, the top-performing Apex agents generate 60% of their business from farming and sphere-of-influence activities rather than paid lead generation, demonstrating the power of geographic farming in premium suburban markets with strong community identity.
The commission economics reinforce this approach — at $12,750 per buyer-side transaction, an agent capturing just 5 farming-generated closings annually earns $63,750 from a single geographic focus area. When combined with seller-side listings, referral business from satisfied farming contacts, and the natural appreciation of commission values as Apex median prices continue rising, the long-term return on a well-executed Apex farming investment compounds substantially year over year.
US Tech Automations provides the new construction tracking, school zone analytics, move-up identification workflows, and relocation pipeline automation that Apex's growth-driven market demands. The platform's multi-channel coordination ensures every homeowner in your target farm receives consistent, data-driven outreach through mail, email, and digital channels — building the brand recognition that converts neighbors into clients. Start farming Apex's premium western Wake County corridor today and establish the market position that compounds into lasting, durable competitive advantage in this premium community.
Frequently Asked Questions
What is the median home price in Apex NC?
Apex's median home price is $510,000 as of early 2026, reflecting 5.2% year-over-year appreciation driven by Research Triangle Park employment growth and top-rated Wake County schools, according to Triangle MLS data.
How fast are homes selling in Apex?
Apex homes average 16 days on market — the fastest in western Wake County. Homes under $500,000 frequently sell within 10 days with multiple offers, according to Triangle MLS data.
What percentage of Apex sales are new construction?
New construction accounts for approximately 32% of Apex's annual transactions, concentrated in Sweetwater, Bella Casa, and Scotts Mill communities, according to Wake County permit data.
How does Apex compare to Cary for farming?
Apex offers lower agent competition (420 vs 850 agents), slightly lower median prices ($510K vs $525K), and higher commission-per-agent ratios ($62,619 vs $59,294), making it more accessible for newer farming agents, according to comparative analysis.
What is the best farming strategy for Apex NC?
The most effective approach combines school-quality content marketing with new construction expertise and move-up buyer identification — a multi-channel strategy US Tech Automations automates through school zone analytics and equity monitoring workflows.
How much should I invest in farming Apex?
An effective 500-home Apex farming campaign requires approximately $2,600 per month ($31,200 annually), with break-even typically achieved by the end of Year 1 with 3 closings, according to farming investment benchmarks.
What drives Apex's population growth?
Research Triangle Park employment expansion (8,000-12,000 new jobs annually), Apple's new campus in RTP, and top-rated Wake County schools drive sustained migration to Apex from both out-of-state relocators and intra-Triangle move-up buyers, according to economic development data.
Is Apex NC overvalued?
Apex's fundamentals — RTP employment growth, school quality, 2.6-month supply, and 28% population growth — support current pricing. The 5.2% appreciation rate is sustainable given income growth in the market, according to housing affordability analysis.
What neighborhoods in Apex have the highest turnover?
Bella Casa (9.2% annual turnover), Regency at White Oak Creek (8.8%), and Scotts Mill (8.5%) offer the highest turnover rates — each generating 40-60 annual transactions in concentrated geographic zones, according to neighborhood transaction data.
How important are schools for Apex buyers?
Schools are the #1 location factor for 72% of Apex buyers, according to NAR buyer survey data. Wake County's school assignment system means specific neighborhoods access different schools — creating micro-level demand variation that informed farming agents can exploit.
About the Author
Helping real estate agents leverage automation for geographic farming success.
