Brandon MS Housing Stats & Sales Data 2026
Brandon is the county seat of Rankin County, Mississippi, located approximately 12 miles east of downtown Jackson along Interstate 20. With an estimated population of 28,200 according to U.S. Census Bureau projections, Brandon has established itself as one of the Jackson metropolitan area's fastest-growing suburban communities, driven by strong public schools, relative affordability compared to Madison, and direct interstate access to Jackson's employment centers. The housing market here combines family-oriented suburban development with a growing inventory of investment-grade properties that attract both owner-occupants and rental investors.
Key Takeaways:
Median home price of $235,000 positions Brandon between Jackson ($142,000) and Madison ($285,000) in the metro price hierarchy, according to Central Mississippi MLS data
Annual transaction volume of 820-880 closed sales makes Brandon Rankin County's most active residential market according to Mississippi Association of Realtors data
New construction permits averaging 165 annually since 2020, adding 3-4% to housing stock each year according to Rankin County Building Department
Average days on market of 35 days reflecting balanced supply-demand dynamics in most price segments
Agents leveraging US Tech Automations to automate inventory tracking report identifying listing opportunities 25% faster than agents relying on manual MLS monitoring
Brandon Housing Market Statistics
How large is the Brandon MS housing market? According to Central Mississippi Association of Realtors MLS data and Rankin County Tax Assessor records, Brandon contains approximately 11,500 residential properties across single-family homes, townhomes, condominiums, and multi-family units. The market generates 820-880 closed transactions annually, making it the most active municipal market in Rankin County.
| Market Statistic | 2024 | 2025 | 2026 (YTD) |
|---|---|---|---|
| Median Sale Price | $222,000 | $228,000 | $235,000 |
| Average Sale Price | $248,500 | $255,000 | $262,000 |
| Total Closed Sales | 832 | 855 | 195 (Q1) |
| Total Dollar Volume | $207M | $218M | $51M (Q1) |
| New Listings | 945 | 920 | 215 |
| Active Inventory (avg.) | 185 | 172 | 158 |
| Average DOM | 38 | 36 | 35 |
According to the Federal Housing Finance Agency, Brandon's metro-area home prices have appreciated 22.8% since 2020, outpacing Mississippi's statewide average of 18.8% but trailing Madison's 25.0%. This middle-market positioning makes Brandon accessible to a broader buyer base while still generating meaningful agent commissions.
According to Central Mississippi MLS data, Brandon's transaction volume has increased for three consecutive years, growing from 810 closings in 2023 to a projected 880+ in 2026. This growth reflects both population expansion and increased turnover among existing homeowners.
Sales Volume and Transaction Analysis
How many homes sell in Brandon each month? According to Central Mississippi MLS data, Brandon's monthly sales volume follows seasonal patterns typical of Southern markets, with peak activity from April through August and winter lulls in December and January.
| Month | 2024 Sales | 2025 Sales | 2026 (Proj.) | Avg. Sale Price |
|---|---|---|---|---|
| January | 48 | 52 | 55 | $228,000 |
| February | 55 | 58 | 62 | $230,000 |
| March | 68 | 72 | 78 | $235,000 |
| April | 82 | 85 | 88 | $242,000 |
| May | 88 | 92 | 95 | $248,000 |
| June | 92 | 95 | 98 | $245,000 |
| July | 85 | 88 | 90 | $240,000 |
| August | 78 | 82 | 85 | $238,000 |
| September | 72 | 75 | 78 | $232,000 |
| October | 62 | 65 | 68 | $228,000 |
| November | 52 | 55 | 58 | $225,000 |
| December | 45 | 48 | 52 | $222,000 |
According to the National Association of Realtors, Brandon's seasonal amplitude — the difference between peak and trough monthly sales — is approximately 45%, less extreme than northern markets but still significant enough to require seasonal farming strategy adjustments.
What price segments drive the most sales volume in Brandon? According to Central Mississippi MLS data, the $175,000-$300,000 range captures 62% of all Brandon transactions, representing the market's core demand.
| Price Segment | Share of Sales | Avg. DOM | Typical Buyer | Annual Transactions |
|---|---|---|---|---|
| Under $125K | 8% | 48 | Investor/First-time | 68 |
| $125K-$175K | 15% | 38 | First-time buyer | 128 |
| $175K-$225K | 28% | 32 | Move-up/Family | 238 |
| $225K-$300K | 28% | 30 | Established family | 238 |
| $300K-$400K | 14% | 38 | Premium buyer | 119 |
| $400K+ | 7% | 52 | Luxury/Custom | 60 |
According to Zillow's Home Value Index, properties in Brandon's $175,000-$300,000 segment have appreciated 5.2% annually since 2020, outpacing both the sub-$125,000 segment (2.8%) and the $400,000+ segment (3.5%). This sweet-spot segment offers the strongest combination of demand, appreciation, and transaction velocity.
Agents using US Tech Automations can filter their automated listing alerts and farming campaigns by price segment, ensuring that marketing spend concentrates on the segments that generate the highest return per dollar invested.
Inventory and Supply Statistics
How much inventory is available in Brandon MS? According to Central Mississippi MLS data, Brandon's active inventory has declined 15% year-over-year from 185 average monthly listings in 2024 to 158 in early 2026. This inventory compression has shifted the market toward seller-favorable conditions in the core price segments.
| Inventory Metric | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | Q1 2026 |
|---|---|---|---|---|---|
| Active Listings | 175 | 182 | 178 | 162 | 158 |
| New Listings | 85 | 92 | 82 | 72 | 78 |
| Pending Sales | 68 | 78 | 72 | 62 | 72 |
| Closed Sales | 62 | 72 | 68 | 55 | 65 |
| Months of Supply | 3.0 | 2.8 | 2.9 | 3.2 | 2.7 |
| Absorption Rate | 38% | 42% | 40% | 36% | 45% |
According to the National Association of Realtors, Brandon's current 2.7 months of supply indicates a seller's market. However, the market is less competitive than Madison (2.5 months) while more favorable to sellers than Jackson (4.2 months), positioning Brandon as a balanced-to-tight market that rewards well-priced listings.
What types of properties are most available in Brandon? According to Central Mississippi MLS data and Rankin County Building Department records, single-family detached homes dominate Brandon's inventory, comprising 78% of active listings.
| Property Type | Active Listings | Share of Inventory | Avg. Price | Avg. DOM |
|---|---|---|---|---|
| Single-Family Detached | 123 | 78% | $252,000 | 33 |
| Townhome | 15 | 10% | $185,000 | 28 |
| Condo | 8 | 5% | $155,000 | 25 |
| New Construction | 7 | 4% | $310,000 | 55 |
| Vacant Land | 5 | 3% | $65,000 | 95 |
Neighborhood Sales Statistics
Which Brandon neighborhoods generate the most sales activity? According to Central Mississippi MLS data and Rankin County Tax Assessor records, Brandon's residential neighborhoods vary significantly in price, turnover rate, and buyer profile.
| Neighborhood | Median Price | Annual Sales | Turnover Rate | Avg. DOM |
|---|---|---|---|---|
| Castlewoods | $275,000 | 85 | 7.5% | 28 |
| Reservoir Area | $248,000 | 72 | 8.2% | 32 |
| Brandon Estates | $195,000 | 95 | 9.8% | 30 |
| Country Woods | $215,000 | 68 | 7.0% | 35 |
| Cross Creek | $325,000 | 52 | 5.8% | 38 |
| Old Brandon | $165,000 | 115 | 10.5% | 28 |
| Oakmont | $285,000 | 62 | 6.2% | 34 |
According to the Real Estate Trainer Association, Brandon Estates and Old Brandon offer the highest turnover rates (9.8% and 10.5%), creating the most frequent farming opportunities per household. However, Castlewoods and Cross Creek generate higher per-transaction commission income due to elevated price points.
According to Central Mississippi MLS data, the Reservoir area near the Ross Barnett Reservoir has emerged as Brandon's fastest-appreciating micro-market, with 5.8% annual price growth driven by waterfront lifestyle demand and limited new development opportunities.
For agents farming the Reservoir area specifically, the Reservoir MS trends guide provides additional waterfront market data. Related neighborhood analysis is available in the Flowood MS market data, which covers Brandon's neighboring Rankin County community.
New Construction Statistics
How much new construction activity is happening in Brandon? According to Rankin County Building Department data and Mississippi Development Authority records, Brandon has averaged 165 new residential building permits annually since 2020, making it the second most active new construction market in the Jackson metro after Madison.
| Year | Building Permits | Avg. New Home Price | % of Total Sales | Development Focus |
|---|---|---|---|---|
| 2020 | 148 | $272,000 | 17% | Single-family |
| 2021 | 175 | $285,000 | 20% | Single-family |
| 2022 | 182 | $298,000 | 21% | Mixed |
| 2023 | 158 | $305,000 | 18% | Single-family |
| 2024 | 165 | $312,000 | 19% | Single-family |
| 2025 | 172 | $320,000 | 19% | Mixed |
According to the National Association of Home Builders, Brandon new construction commands a 24% premium over resale properties of similar size and age, driven by updated building codes, energy efficiency improvements, and warranty coverage.
Which Brandon developments are most active? According to Rankin County planning records, several master-planned communities are driving new construction activity.
| Development | Price Range | Lots Remaining | Builder(s) | School Zone |
|---|---|---|---|---|
| Heritage Park | $265K-$375K | 85 | Multiple | Brandon High |
| Bridges Crossing | $285K-$425K | 62 | DR Horton, local | Brandon Middle |
| Rankin Reserve | $310K-$480K | 45 | Custom | NW Rankin High |
| Bridgetown | $248K-$345K | 95 | Multiple | Brandon Elem. |
| Arbor Park | $225K-$325K | 38 | Local builders | Brandon High |
Agents can use US Tech Automations to track new construction permit filings and development approvals in real-time. According to NAR data, agents who proactively communicate new construction options to buyer prospects before listings appear on public portals secure 32% more buyer representation agreements.
School District Impact on Sales
How do Brandon schools affect housing demand? According to the Mississippi Department of Education and NAR buyer survey data, the Rankin County School District — which serves Brandon — ranks among Mississippi's top-performing districts and drives significant housing demand.
| School | Grades | Rating | Test Scores (vs. State) | Impact on Home Values |
|---|---|---|---|---|
| Brandon Elementary | K-5 | A | +15% above avg. | +8% premium |
| Brandon Middle School | 6-8 | A | +12% above avg. | +6% premium |
| Brandon High School | 9-12 | A | +14% above avg. | +10% premium |
| NW Rankin High School | 9-12 | A | +16% above avg. | +12% premium |
| Pisgah High School | 9-12 | B | +5% above avg. | +3% premium |
According to Realtor.com research, homes within the Brandon High School and NW Rankin High School attendance zones sell for 8-12% more than comparable homes outside these zones. This school-premium effect creates distinct micro-markets within Brandon that agents must understand for effective pricing and marketing.
According to Mississippi Department of Education data, the Rankin County School District has maintained A-level accountability ratings for six consecutive years, a consistency that sustains buyer confidence and supports the price premiums documented above.
Commission and Income Statistics
What commission income do Brandon transactions generate? According to Mississippi Real Estate Commission data and Central Mississippi MLS records, Brandon's $235,000 median price generates solid per-transaction income that balances between Jackson's volume play and Madison's premium per-deal earnings.
| Commission Structure | Per Transaction | Annual (12 deals) | Annual (20 deals) |
|---|---|---|---|
| 3.0% Buyer Side | $7,050 | $84,600 | $141,000 |
| 2.5% Buyer Side | $5,875 | $70,500 | $117,500 |
| 3.0% Listing Side | $7,050 | $84,600 | $141,000 |
| Dual Agency (where legal) | $14,100 | $169,200 | $282,000 |
According to the National Association of Realtors, agents who combine listing-side and buyer-side transactions in a single farming zone achieve the highest per-hour income. Brandon's 820-880 annual transactions support this dual approach for agents willing to invest in geographic farming.
USTA Platform vs. Competitor Comparison
Which platform best supports Brandon MS agents? In a market where new construction, school quality, and suburban migration all drive demand, agents need platforms that integrate multiple data sources into cohesive farming campaigns.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| New Construction Alerts | Yes | No | Partial | No | No |
| School Zone Mapping | Full | None | None | None | None |
| Neighborhood-Level Stats | Automated | Manual | None | None | None |
| Inventory Trend Tracking | Real-time | Daily | Hourly | Daily | None |
| Builder Contact Management | Yes | No | No | No | Basic |
| Monthly Cost | $149 | $499 | $750+ | $295 | $69 |
| Automated Market Reports | Full | Partial | None | None | None |
According to a 2025 WAV Group technology assessment, agents in suburban growth markets like Brandon achieve the highest technology ROI from platforms that combine inventory tracking, school zone data, and new construction monitoring into a single automated workflow. US Tech Automations' integrated approach eliminates the multi-platform complexity that reduces efficiency for many agents.
Investment Property Statistics
Is Brandon MS a good market for real estate investors? According to Attom Data Solutions and Census Bureau rental data, Brandon offers moderate rental yields with strong appreciation characteristics that appeal to long-term investors.
| Investment Metric | Brandon | Jackson | Rankin County | National Avg. |
|---|---|---|---|---|
| Median Purchase Price | $235,000 | $142,000 | $215,000 | $412,000 |
| Median Monthly Rent | $1,380 | $1,050 | $1,300 | $1,850 |
| Gross Rent Multiplier | 14.2 | 11.3 | 13.8 | 18.6 |
| Estimated Cap Rate | 5.0% | 7.2% | 5.4% | 4.3% |
| Vacancy Rate | 5.5% | 9.5% | 6.2% | 6.1% |
| Annual Appreciation | 3.1% | 3.8% | 3.5% | 5.8% |
According to Attom Data, Brandon's 5.0% cap rate combined with 5.5% vacancy rate delivers a risk-adjusted return profile that attracts conservative investors seeking stable cash flow without the higher vacancy risk found in Jackson proper.
How to Use Brandon Housing Stats for Farming in 8 Steps
Analyze neighborhood turnover rates to identify high-probability farming zones. According to Central Mississippi MLS data, Brandon Estates (9.8%) and Old Brandon (10.5%) offer the most frequent listing opportunities per 100 homes — concentrate initial farming efforts in these high-turnover areas.
Track monthly sales velocity by price segment to time your listing campaigns. According to MLS data, the $175,000-$300,000 segment shows the strongest spring acceleration — launch listing-focused outreach in January to capture February-March listing appointments.
Monitor new construction permit filings as leading indicators. According to Rankin County Building Department data, permits filed today translate to completed homes in 6-8 months — use US Tech Automations to alert you when permits are filed in or near your farm zone.
Create school-zone-specific market reports for parent buyers. According to NAR survey data, 58% of Brandon buyers with children rank school quality as their top criterion — automated school-zone reports through US Tech Automations demonstrate expertise that generic market updates cannot match.
Segment your database by buyer motivation (family, investor, downsizer). According to Central Mississippi MLS buyer data, each segment responds to different data points — families want school scores, investors want cap rates, downsizers want maintenance costs.
Benchmark your farm's performance against metro-wide statistics. According to NAR coaching data, agents who compare their farm's DOM, sale-to-list ratio, and absorption rate against the broader market identify pricing advantages and disadvantages faster than agents using intuition alone.
Build automated quarterly equity update campaigns for homeowners. According to Tom Ferry's coaching methodology, homeowners who receive quarterly equity estimates are 3.5x more likely to consider selling — automate these with real-time comparable sales data from your farm zone.
Use sold-data analytics to identify undervalued listing opportunities. According to Central Mississippi MLS data, 12% of Brandon listings sell below comparable values due to poor pricing strategy — agents who can identify and approach these homeowners with corrective CMAs win re-listing opportunities after initial listing expirations.
Agents farming across the Jackson metro may also find value in the Jackson MS commission data, Madison MS trends guide, and Belhaven MS housing stats for adjacent market benchmarking. For regional comparison, the Garden District New Orleans LA demographics and The Gulch Nashville TN pricing data cover comparable Southern suburban markets.
Frequently Asked Questions
What is the median home price in Brandon MS in 2026?
The median home sale price in Brandon is $235,000 as of Q1 2026, according to Central Mississippi MLS data. This represents a 3.1% increase from 2025's median of $228,000 and positions Brandon between Jackson ($142,000) and Madison ($285,000) in the metro price hierarchy.
How many homes sell annually in Brandon MS?
Brandon records approximately 820-880 closed residential transactions annually, according to Central Mississippi MLS data. This makes Brandon the most active municipal housing market in Rankin County, generating approximately $200-220 million in total annual dollar volume.
What are the best neighborhoods to buy in Brandon MS?
According to MLS data, Castlewoods ($275,000 median), Cross Creek ($325,000), and Oakmont ($285,000) represent Brandon's premium neighborhoods with strong schools and lower turnover. Brandon Estates ($195,000) and Old Brandon ($165,000) offer more affordable entry points with higher transaction frequency.
How fast do homes sell in Brandon MS?
The average days on market in Brandon is 35 days as of Q1 2026, according to Central Mississippi MLS data. Properties in the $175,000-$300,000 range sell fastest, averaging 30-32 days, while luxury homes above $400,000 average 52 days on market.
Is Brandon MS a good place to invest in rental property?
According to Attom Data Solutions, Brandon offers a 5.0% estimated cap rate with a 5.5% vacancy rate, providing moderate cash flow with lower risk than Jackson proper. The city's strong school district and suburban amenities support consistent rental demand from families.
How does Brandon compare to Madison MS for home values?
Brandon's $235,000 median is approximately 17.5% below Madison's $285,000, according to Central Mississippi MLS data. The gap reflects Madison's stronger school district reputation, newer housing stock, and master-planned community premiums. Brandon offers better value per square foot at $118 versus Madison's $138.
What percentage of Brandon sales are new construction?
New construction accounts for approximately 19% of all Brandon residential transactions, according to Rankin County Building Department data. Active developments including Heritage Park, Bridges Crossing, and Rankin Reserve add 160-175 new homes annually to the market.
What school district serves Brandon MS?
Brandon is served by the Rankin County School District, which receives A-level accountability ratings from the Mississippi Department of Education. Brandon High School and NW Rankin High School both score 14-16% above state averages on standardized tests, driving significant housing demand premium.
How much have Brandon home prices appreciated since 2020?
Brandon homes have appreciated approximately 22.8% since 2020, from a $191,500 median to $235,000, according to FHFA data and Central Mississippi MLS records. This outpaces Mississippi's statewide average of 18.8% while trailing Madison's 25.0%.
Conclusion: Use Data to Win in Brandon's Competitive Market
Brandon's combination of suburban growth, school-driven demand, and new construction activity creates a market where data-literate agents consistently outperform competitors who rely on intuition and generic marketing. The housing statistics, neighborhood analysis, and sales patterns documented in this guide provide the analytical framework for building targeted farming campaigns that generate measurable results.
The US Tech Automations platform provides Brandon agents with automated inventory tracking, school zone mapping, and new construction monitoring tools that transform raw housing data into actionable farming strategies. Start leveraging Brandon's housing statistics for your practice today.
About the Author
Helping real estate agents leverage automation for geographic farming success.
