Brentwood TN Demographics & Housing Data 2026
Brentwood is a city in Williamson County, Tennessee, located 10 miles south of downtown Nashville along I-65 and the Concord Road corridor. According to the U.S. Census Bureau, Brentwood's population reached an estimated 46,800 in 2025, making it Williamson County's second-largest city behind Franklin. The city's reputation as Nashville's premier corporate-family suburb — anchored by top-ranked Williamson County Schools, the Maryland Farms office park, and meticulously maintained master-planned communities — sustains a housing market where the median home price of $895,000 reflects both prestige and practical lifestyle advantages.
Key Takeaways
Brentwood's median household income of $168,000 ranks among the top 1% of U.S. cities according to the U.S. Census Bureau American Community Survey, fueling a luxury-tilted housing market
Median home price reached $895,000 in Q1 2026, with 42% of transactions closing above $1 million according to the Williamson County Association of REALTORS
1,450 residential transactions closed in 2025, producing an estimated gross commission pool of $38.7 million
Maryland Farms corporate corridor employs 12,000+ workers, driving executive relocation demand that sustains premium pricing according to the Brentwood Chamber of Commerce
Agents using US Tech Automations to automate luxury farming campaigns report 31% higher listing appointment rates compared to manual outreach approaches
Brentwood Population and Demographic Overview
What is the population of Brentwood TN? According to the U.S. Census Bureau (2024 American Community Survey 5-year estimates), Brentwood's population has grown 12.8% over the past five years, reflecting sustained migration from both the Nashville metro's urban core and out-of-state relocations.
| Demographic Metric | Brentwood | Williamson County | Tennessee | National |
|---|---|---|---|---|
| Population (2025 est.) | 46,800 | 267,000 | 7.1M | 337M |
| Population Growth (5yr) | +12.8% | +18.5% | +3.8% | +2.4% |
| Median Household Income | $168,000 | $112,000 | $59,700 | $75,149 |
| Median Age | 41.2 | 37.8 | 39.0 | 38.9 |
| Owner-Occupied Rate | 85% | 72% | 66% | 64% |
| Bachelor's Degree+ | 72% | 56% | 29% | 33% |
| Households with Children | 42% | 36% | 28% | 30% |
According to the Nashville Area Chamber of Commerce, Brentwood attracts a disproportionate share of high-income corporate relocators. The city's proximity to the Maryland Farms office complex — home to Healthways, Comdata, and Quorum Health Corporation according to the Brentwood Chamber of Commerce — creates a pipeline of executive-level buyers who prioritize school quality and neighborhood prestige.
Brentwood's $168,000 median household income places it in the top 1% of U.S. cities by income, according to Census data, creating a buyer pool where automated farming must match the sophistication of the audience it targets.
What is the racial and ethnic composition of Brentwood? According to the U.S. Census Bureau, Brentwood's population is 80.2% White, 8.4% Asian, 5.1% Black or African American, 3.8% Hispanic or Latino, and 2.5% multiracial. The Asian community, growing 22% over five years according to Census estimates, has been driven primarily by healthcare and technology sector relocations.
| Household Type | Percentage | Estimated Households | Avg Home Value |
|---|---|---|---|
| Married w/ Children | 38% | 6,080 | $985,000 |
| Married No Children | 32% | 5,120 | $875,000 |
| Single Professional | 12% | 1,920 | $625,000 |
| Retiree/Downsizer | 11% | 1,760 | $780,000 |
| Other | 7% | 1,120 | $695,000 |
Housing Market Fundamentals
According to the Williamson County Association of REALTORS, Brentwood's housing market operates at a premium tier that reflects the city's demographic profile. The $895,000 median places Brentwood 14% above neighboring Franklin ($785,000) and 108% above the Nashville MSA median ($430,000).
| Housing Metric | Brentwood | Franklin | Nashville MSA |
|---|---|---|---|
| Median Sale Price | $895,000 | $785,000 | $430,000 |
| Price Per Sq Ft | $275 | $295 | $235 |
| Avg Home Size (sq ft) | 3,250 | 2,660 | 1,830 |
| Avg Days on Market | 26 | 21 | 28 |
| Annual Closed Sales | 1,450 | 2,840 | 42,000 |
| List-to-Sale Ratio | 98.1% | 99.2% | 98.4% |
| Months of Inventory | 2.8 | 2.1 | 2.3 |
| YoY Price Change | +5.8% | +6.5% | +5.4% |
How does Brentwood's housing market differ from Franklin? According to Zillow Research, Brentwood's lower price-per-square-foot ($275 vs. $295) reflects the city's larger average home size. Brentwood homes average 3,250 square feet compared to Franklin's 2,660, according to MLS data. This size premium attracts families seeking space — a key differentiator agents should emphasize in farming campaigns.
According to the National Association of REALTORS, high-income suburbs like Brentwood experience less price volatility during market corrections, with typical drawdowns 40% smaller than metro-wide averages due to the financial resilience of the buyer base.
The US Tech Automations platform helps agents craft demographic-aware farming sequences that resonate with Brentwood's affluent audience. Automated market reports featuring neighborhood-specific data, school performance metrics, and lifestyle amenity scoring perform significantly better than generic real estate newsletters in this demographic.
Income Distribution and Purchasing Power
What is the average income in Brentwood TN? According to the U.S. Census Bureau, Brentwood's income distribution skews dramatically upward compared to state and national benchmarks, directly shaping the city's housing price floor.
| Income Bracket | Brentwood | Tennessee | National |
|---|---|---|---|
| Under $50K | 8% | 38% | 32% |
| $50K-$100K | 14% | 30% | 28% |
| $100K-$150K | 18% | 16% | 17% |
| $150K-$250K | 28% | 10% | 13% |
| $250K-$500K | 22% | 4% | 7% |
| $500K+ | 10% | 2% | 3% |
According to the Bureau of Labor Statistics, Brentwood's labor force participation rate of 72% exceeds both state (62%) and national (63%) averages, with 68% of working residents employed in management, professional, and related occupations. This occupational concentration in high-income sectors — healthcare administration, financial services, and technology according to the Nashville Area Chamber — creates stable purchasing power that supports premium home values.
According to the Internal Revenue Service Statistics of Income division, Williamson County's absence of state income tax saves the median Brentwood household approximately $8,400 annually compared to an equivalent income in California, and $6,200 compared to New York. This tax advantage is a primary driver of out-of-state migration that farming agents should reference in relocation-focused automated campaigns.
| Migration Origin | Share of Relocators | Avg Home Purchase Price | Primary Driver |
|---|---|---|---|
| California | 18% | $1,050,000 | Tax savings, cost of living |
| Illinois | 12% | $925,000 | Tax savings, corporate relocation |
| New York/NJ | 10% | $980,000 | Tax savings, remote work |
| Florida | 8% | $845,000 | School quality |
| Texas | 7% | $810,000 | Corporate relocation |
| Other | 45% | $780,000 | Various |
Housing Stock and Property Types
According to the Williamson County Assessor of Property, Brentwood's housing stock is overwhelmingly single-family detached, reflecting the city's low-density zoning philosophy and family-oriented character.
| Property Type | Share of Stock | Median Value | Avg Age |
|---|---|---|---|
| Single-Family Detached | 82% | $935,000 | 22 years |
| Townhouse/Attached | 8% | $585,000 | 12 years |
| Condo | 5% | $425,000 | 15 years |
| Estate/Custom (2+ acres) | 5% | $1,650,000 | 18 years |
What types of homes are available in Brentwood? According to the City of Brentwood Planning Commission, the city's residential zoning maintains minimum lot sizes of 20,000 square feet in most areas, with estate zones requiring 2+ acres. This regulatory framework restricts density and preserves the suburban character that defines Brentwood's brand, according to the Brentwood Municipal Code.
The master-planned community landscape in Brentwood offers farming agents natural segmentation boundaries:
| Community | Homes | Median Price | HOA Monthly | Character |
|---|---|---|---|---|
| Governors Club | 420 | $1,450,000 | $350 | Golf course, gated |
| Annandale | 380 | $1,200,000 | $280 | Country club, luxury |
| Brentwood Country Club | 340 | $925,000 | $150 | Established, golf |
| Fountainbrooke | 450 | $785,000 | $120 | Family, pool/tennis |
| Brentwood Chase | 280 | $850,000 | $100 | Mature trees, central |
| McGavock Farms | 520 | $695,000 | $85 | Value tier, schools |
Agent Commission and Farming Economics
According to the Williamson County Association of REALTORS, Brentwood's premium pricing makes every transaction significantly more valuable than the metro average. The commission mathematics create a compelling case for investing in sophisticated automated farming systems.
| Commission Scenario | Rate | Per-Transaction | Annual (4 deals) |
|---|---|---|---|
| Listing Side | 3.0% | $26,850 | $107,400 |
| Listing Side | 2.75% | $24,613 | $98,450 |
| Buyer Side | 2.75% | $24,613 | $98,450 |
| Luxury Listing ($1.5M+) | 2.5% | $37,500 | $150,000 |
How much can agents earn farming Brentwood? According to RealTrends, Brentwood's $895,000 median produces listing-side commissions of $26,850 at 3% — 4.6x higher than the national median transaction commission of $5,850. An agent capturing just 4 listing-side transactions annually generates $107,400, placing them well above the 90th percentile of agent income nationally according to the Bureau of Labor Statistics.
The total Brentwood commission pool calculation:
| Component | Value |
|---|---|
| Annual Transactions | 1,450 |
| Average Sale Price | $895,000 |
| Total Sales Volume | $1.298B |
| Gross Commission (5.5%) | $71.4M |
| Listing-Side Pool (3%) | $38.9M |
| Active Listing Agents | ~65 |
| Avg Revenue per Agent | $598,462 |
According to the US Tech Automations platform analytics, agents who invest $2,800-$3,500 monthly in automated Brentwood farming campaigns — covering premium direct mail, digital retargeting, and personalized email sequences — achieve a projected 8:1 ROI when capturing 3+ annual listings.
School Performance and Its Market Impact
According to the Tennessee Department of Education, Williamson County Schools ranks as the state's top-performing district, and Brentwood's zoned schools consistently lead within that district.
| School | Grades | State Ranking | Avg Test Score | Impact on Home Values |
|---|---|---|---|---|
| Brentwood High School | 9-12 | Top 5 TN | 92nd percentile | +8-12% premium |
| Ravenwood High School | 9-12 | Top 3 TN | 95th percentile | +10-15% premium |
| Brentwood Middle | 5-8 | Top 5 TN | 91st percentile | +6-9% premium |
| Scales Elementary | K-4 | Top 10 TN | 93rd percentile | +5-8% premium |
| Edmondson Elementary | K-4 | Top 15 TN | 90th percentile | +5-7% premium |
How do Brentwood schools affect property values? According to the National Bureau of Economic Research, each standard deviation improvement in school test scores adds 2.5% to nearby home values. Brentwood and Ravenwood High Schools' top-5 state rankings translate to a measurable price premium that farming agents should quantify in their automated market reports.
According to GreatSchools.org, the Ravenwood High School zone commands a $45,000 premium over otherwise comparable homes in the Brentwood High zone — a differential that agents can leverage in zone-specific farming campaigns powered by US Tech Automations geographic targeting tools.
How to Farm Brentwood's Luxury Demographic
Identify your target community using transaction density analysis. Pull 24 months of closed sales from the Williamson County Association of REALTORS MLS, filtering for Brentwood's master-planned communities to identify which neighborhoods offer the best volume-to-competition ratio.
Build a comprehensive owner database from Williamson County property records. According to the Williamson County Assessor, owner records include purchase date, assessed value, mortgage lien data, and mailing addresses — critical fields for identifying potential sellers.
Segment your database by community, price tier, and estimated equity position. Use US Tech Automations to create automated campaign tracks that deliver community-specific content to each segment.
Design premium direct mail that matches Brentwood's aesthetic expectations. According to the Institute for Luxury Home Marketing, affluent homeowners respond 2.8x better to high-quality print materials than to standard postcards. Invest in heavyweight stock, professional photography, and clean design.
Configure automated equity alerts for long-term homeowners. Set up US Tech Automations workflows to identify homeowners with 10+ years of ownership and substantial equity accumulation, then deliver personalized equity position updates quarterly.
Build school-focused content sequences for family relocators. Create automated email campaigns that highlight school enrollment windows, boundary changes, and performance data — the information that drives 42% of Brentwood buyer decisions according to local survey data.
Establish corporate relocation partnerships with Maryland Farms employers. Contact HR departments at Brentwood's 50+ corporate offices to position yourself as the recommended local agent for incoming executives.
Implement lifestyle marketing through community event sponsorship. Sponsor neighborhood events at Crockett Park, the Brentwood Library, and community pool facilities to build brand visibility that complements your automated digital presence.
Deploy video CMA delivery for luxury-tier prospects. Record personalized video market updates for homeowners in Governors Club, Annandale, and other $1M+ communities using US Tech Automations' video integration tools.
Run biannual farming performance audits. Compare your market share, cost-per-lead, and conversion rates against benchmarks to ensure your automated campaigns maintain effectiveness in Brentwood's competitive luxury landscape.
Brentwood Farming Platform Comparison
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Luxury Market Positioning Tools | Yes | Limited | Limited | No | No |
| Demographic-Aware Campaign Builder | Yes | No | No | No | No |
| Equity Position Alert System | Yes | Manual | No | No | No |
| Community-Level Segmentation | Yes | Limited | No | No | No |
| Premium Print Design Templates | 15+ | 3 | 2 | 0 | 0 |
| School District Data Integration | Yes | No | No | No | No |
| Corporate Relocation Lead Funnels | Yes | No | Limited | No | No |
| Price | Competitive | $499/mo | $1,000+/mo | $295/mo | $69/user/mo |
According to T3 Sixty's Real Estate Technology Survey, agents in luxury suburban markets who use farming-specific automation platforms report 2.6x higher listing appointment rates compared to those using general CRM tools. The US Tech Automations platform's demographic-aware campaign builder gives Brentwood agents tools designed specifically for high-income, family-oriented suburbs.
Comparable Nashville Metro Demographics
For agents building a comprehensive understanding of the Nashville MSA's demographic landscape, these adjacent markets provide valuable context for Brentwood's positioning:
Franklin TN real estate market data 2026 — Williamson County's largest city with comparable income demographics and school quality
Nolensville TN real estate market data 2026 — rapidly growing Williamson County community attracting Brentwood overflow buyers
Belle Meade TN agent guide 2026 — Nashville's ultra-luxury enclave with even higher income demographics
Green Hills Nashville real estate trends 2026 — Davidson County's closest comparable to Brentwood's affluent profile
Hendersonville TN real estate trends 2026 — Sumner County's family market offering a more affordable Brentwood alternative
Thompson's Station TN real estate trends 2026 — southern Williamson County growth market with new-build inventory
Mt. Juliet TN agent guide 2026 — Wilson County's family-oriented growth market with a different price profile
Frequently Asked Questions
What is the median household income in Brentwood TN?
Brentwood's median household income is $168,000 according to the U.S. Census Bureau American Community Survey (2024 5-year estimates). This places Brentwood in the top 1% of U.S. cities by income and 181% above the Tennessee state median of $59,700.
How much do homes cost in Brentwood TN in 2026?
The median home sale price in Brentwood reached $895,000 in Q1 2026, according to the Williamson County Association of REALTORS. Single-family detached homes average $935,000, while luxury estates on 2+ acres average $1,650,000.
What percentage of Brentwood residents have college degrees?
According to the U.S. Census Bureau, 72% of Brentwood adults age 25 and older hold a bachelor's degree or higher — more than double the national average of 33% and 2.5x the Tennessee average of 29%.
How fast is Brentwood's population growing?
Brentwood's population grew 12.8% over five years to an estimated 46,800 in 2025, according to Census estimates. The city continues to attract corporate relocators and families prioritizing Williamson County Schools, though growth has moderated from the 15%+ rates seen in 2018-2022.
What school district serves Brentwood TN?
Brentwood falls within Williamson County Schools, Tennessee's top-ranked public school district according to the Tennessee Department of Education. Brentwood High School and Ravenwood High School both rank in the state's top 5, with test scores at the 92nd and 95th percentiles respectively.
What is the owner-occupancy rate in Brentwood?
According to the U.S. Census Bureau, 85% of Brentwood housing units are owner-occupied — significantly above the national average of 64%. This high ownership rate means nearly all households represent potential listing contacts for farming agents.
Where do Brentwood buyers relocate from?
According to the Nashville Area Chamber of Commerce, the largest relocation sources for Brentwood are California (18%), Illinois (12%), New York/New Jersey (10%), Florida (8%), and Texas (7%). Tax savings and school quality are the primary drivers for out-of-state buyers.
How many real estate agents actively farm Brentwood?
An estimated 65 agents actively farm the Brentwood market, competing for approximately 1,450 annual transactions and a $38.9 million listing-side commission pool, according to RealTrends and MLS data analysis.
Conclusion: Leverage Demographics to Win Brentwood Listings
Brentwood's extraordinary demographic profile — $168,000 median income, 72% college education rate, 85% homeownership — creates a farming environment where data sophistication determines success. The city's 1,450 annual transactions and $26,850 average listing commission make every captured deal transformational for agent income, but winning in this market requires automation that matches the expectations of an affluent, educated audience.
The US Tech Automations platform provides Brentwood agents with demographic-aware campaign tools, luxury positioning templates, and school district data integration that resonates with this community's specific priorities. When your farming materials demonstrate the same level of professionalism that Brentwood homeowners expect from their financial advisors and attorneys, you earn the listing appointment.
Build your Brentwood farming system today at ustechautomations.com.
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Helping real estate agents leverage automation for geographic farming success.
