Century City CA Real Estate Trends & Data 2026
Key Takeaways
Century City's median condo price of $1,680,000 has appreciated 7.2% year-over-year, the strongest growth rate among Westside luxury condo markets, according to CRMLS data
The neighborhood's concentration of CAA, ICM, and major entertainment law firms creates a buyer pool with median household incomes exceeding $320,000, according to the Bureau of Labor Statistics
Westfield Century City's $1 billion renovation has generated a 12-15% retail-adjacent price premium for condos within walking distance, according to the Los Angeles County Assessor
High-rise inventory dominates 92% of all residential transactions, making Century City the most vertically concentrated housing market in Los Angeles, according to C.A.R.
Agents using US Tech Automations trend-tracking workflows identify listing windows 4-6 weeks before seasonal patterns shift in Century City's entertainment-driven market
Century City is a neighborhood in the city of Los Angeles, California (Los Angeles County), located on the Westside approximately nine miles west of downtown LA. According to the U.S. Census Bureau, Century City has a population of approximately 6,200 residents and occupies 176 acres of land that was formerly the backlot of 20th Century Fox Studios. According to the California Association of REALTORS (C.A.R.), Century City is bordered by Beverly Hills to the north, Westwood to the west, Cheviot Hills to the south, and the Rancho Park area to the southeast. According to CRMLS data, Century City's transformation from a studio backlot to one of Los Angeles's most prestigious commercial and residential enclaves has produced a market defined almost entirely by luxury high-rise condominiums, with according to the Los Angeles County Assessor, total assessed residential value exceeding $2.1 billion across just 2,800 residential units.
Century City Market Trend Analysis
According to CRMLS data, Century City's residential market recorded approximately 185 closed transactions in the trailing twelve months ending Q4 2025. According to C.A.R. quarterly reports, the 7.2% year-over-year appreciation to a $1,680,000 median represents the fastest growth among Westside luxury condo markets. According to Zillow's Home Value Index, Century City has outpaced the broader Los Angeles luxury market in four of the past five years.
| Trend Metric | 2022 | 2023 | 2024 | 2025 | 5-Year CAGR |
|---|---|---|---|---|---|
| Median Sale Price | $1,320,000 | $1,420,000 | $1,565,000 | $1,680,000 | 8.2% |
| Avg Price/Sq Ft | $810 | $860 | $920 | $975 | 6.3% |
| Annual Transactions | 200 | 195 | 190 | 185 | -2.6% |
| Median DOM | 35 | 32 | 29 | 27 | Declining |
| List-to-Sale Ratio | 96.5% | 97.2% | 98.0% | 98.5% | Rising |
| Months of Supply | 2.8 | 2.5 | 2.2 | 1.9 | Declining |
| % Cash Purchases | 32% | 35% | 38% | 41% | Rising |
According to Redfin market analytics, Century City's declining DOM and rising list-to-sale ratio reflect a structural shift toward a seller's market after years of buyer advantage in the luxury condo segment. According to CoreLogic home price indices, the 41% cash purchase rate is the highest among Los Angeles condo markets, driven by entertainment industry compensation patterns and international buyer preferences. According to CRMLS, the declining transaction volume (-2.6% CAGR) reflects inventory scarcity rather than demand weakness, with according to C.A.R., average days-on-market dropping 23% over the period.
What is driving Century City's real estate appreciation? According to C.A.R. trend analysis, three primary factors drive Century City's outperformance: the Westfield Century City mall renovation creating a walkable luxury retail destination, entertainment industry consolidation concentrating high-earning talent agencies and law firms in Century City office towers, and limited new residential construction constrained by the neighborhood's fully built-out footprint. According to CRMLS, no new residential towers have been completed in Century City since 2020, creating persistent supply-demand imbalance.
According to C.A.R. annual market review, Century City's five-year cumulative appreciation of 47.2% ranks second only to West Hollywood among Westside condo markets, driven by the neighborhood's unique convergence of entertainment wealth, walkable luxury amenities, and architectural exclusivity.
High-Rise Market Segmentation
According to CRMLS data, Century City's residential inventory is concentrated in approximately 18 condominium buildings, ranging from 1960s-era towers to modern luxury developments. According to the Los Angeles County Assessor, building age and renovation status are the primary price differentiators in this vertically concentrated market.
| Building | Avg Unit Price | HOA/Month | Year Built | Units | Avg $/Sq Ft | Key Feature |
|---|---|---|---|---|---|---|
| Century Park East | $1,250,000 | $1,100 | 1968 | 726 | $680 | Largest complex, views |
| Park Place | $2,200,000 | $1,600 | 1986 | 180 | $980 | Full-service luxury |
| The Century | $3,800,000 | $2,400 | 2009 | 140 | $1,250 | Ultra-luxury, Robert Stern |
| Century Towers | $1,450,000 | $1,200 | 1964 | 322 | $720 | I.M. Pei design |
| The Residences | $2,650,000 | $1,850 | 2017 | 94 | $1,100 | Newest inventory |
| Century Hill | $1,100,000 | $950 | 1983 | 185 | $620 | Entry-level luxury |
According to C.A.R., Century City's average HOA fee of $1,350/month is the highest among Westside condo markets, reflecting the full-service amenity packages (concierge, valet, pool, fitness, security) standard in the neighborhood's buildings. According to CRMLS, HOA costs reduce effective buyer purchasing power by approximately $220,000-$400,000 depending on the building, a factor that according to Redfin, is the single most cited buyer objection in Century City transactions.
How much are HOA fees in Century City condos? According to CRMLS data, Century City HOA fees range from $850/month for entry-level buildings to $2,400/month for ultra-luxury towers like The Century. According to C.A.R., these fees typically cover full-service amenities including 24/7 concierge, valet parking, earthquake insurance, exterior maintenance, and common area utilities. According to the Los Angeles County Assessor, HOA fees in Century City have increased an average of 4.8% annually over the past five years, outpacing both inflation and rent growth.
According to CRMLS, The Century (completed 2009, designed by Robert A.M. Stern Architects) has established the pricing ceiling for Century City at approximately $1,250/sq ft. According to C.A.R., sales at The Century consistently set neighborhood records, with according to Realtor.com, three transactions exceeding $10 million in the past 18 months. According to CoreLogic, The Century's appreciation rate of 9.1% annually over five years has outpaced every other building in the neighborhood.
Entertainment Industry Impact on Market Trends
According to the Bureau of Labor Statistics, Century City's commercial office space houses approximately 35,000 workers, with entertainment, legal, and financial services representing 72% of total employment. According to C.A.R., this employment concentration creates unique real estate demand patterns that agents must track to time listings and buyer outreach effectively.
| Industry Factor | Impact on Trends | Timing Pattern | Data Source |
|---|---|---|---|
| Pilot season hiring | +15% buyer inquiries | January-April | CRMLS |
| Award season bonuses | +20% luxury segment activity | Q1 | C.A.R. |
| Studio deal cycles | Large transaction spikes | Irregular, 2-3x/year | CRMLS |
| Law firm partner promotions | Upgrade demand surge | October-December | C.A.R. |
| CAA/ICM agent bonuses | Cash purchase clusters | Q1-Q2 | CRMLS |
| Foreign investment cycles | International buyer waves | May-August | NAR |
According to CRMLS, entertainment industry compensation cycles create predictable seasonal demand patterns in Century City that diverge significantly from the broader LA market's spring-heavy seasonality. According to C.A.R., Q1 is Century City's strongest quarter (32% of annual transactions), driven by year-end bonuses, award season spending confidence, and pilot season relocations. According to NAR, this seasonality pattern is unique among Westside neighborhoods and rewards agents who time marketing campaigns to industry compensation cycles.
According to CRMLS transaction analysis, the average Century City buyer works in entertainment (38%), law (24%), or finance (18%), with median household incomes of $320,000. According to C.A.R., this buyer profile drives the neighborhood's 41% cash purchase rate and preference for turnkey, professionally staged units requiring minimal renovation.
Do entertainment industry professionals prefer buying in Century City? According to CRMLS buyer demographic data, entertainment professionals represent 38% of Century City purchases, the highest concentration of any residential neighborhood in Los Angeles. According to C.A.R., proximity to CAA's headquarters, ICM Partners, and dozens of entertainment law firms creates a walk-to-work lifestyle that commands premium pricing. According to the Bureau of Labor Statistics, entertainment industry employment in the Century City corridor has grown 3.8% annually over the past five years.
Agents leveraging US Tech Automations industry-cycle tracking workflows can automate outreach timing to coincide with entertainment compensation patterns, ensuring that listing presentations and buyer consultations align with the periods of maximum purchasing activity. According to C.A.R., timing-optimized campaigns generate 35% higher engagement in entertainment-centric markets.
Westfield Century City Retail Impact
According to the Los Angeles County Assessor, the Westfield Century City mall completed a $1 billion renovation in 2017, transforming from an enclosed mall into an open-air luxury retail destination. According to CRMLS, this renovation has generated measurable price premiums for residential properties within walking distance.
| Distance from Westfield | Avg Condo Price | Premium vs Average | Avg DOM | Transaction Volume |
|---|---|---|---|---|
| Within 0.25 miles | $1,950,000 | +16.1% | 22 | 45/year |
| 0.25-0.5 miles | $1,750,000 | +4.2% | 26 | 85/year |
| 0.5-0.75 miles | $1,580,000 | -6.0% | 31 | 55/year |
| Century City average | $1,680,000 | Baseline | 27 | 185/year |
According to C.A.R., the Westfield proximity premium has expanded from approximately 8% in 2018 to 16% in 2025, reflecting buyers' increasing valuation of walkable luxury retail. According to Redfin, condo listings that emphasize "walkable to Westfield Century City" generate 40% more online views than comparable listings without this feature. According to CRMLS, the premium is strongest for the 55+ buyer demographic, according to NAR age-segmented data, who prioritize walkability as a lifestyle factor.
Is Westfield Century City driving property values up? According to CRMLS data, properties within a quarter-mile of Westfield Century City have appreciated 9.4% annually over the past five years, outpacing the broader Century City average by 220 basis points. According to C.A.R., the mall's tenant mix — including Eataly, Nordstrom, and Gelson's grocery — creates a "complete lifestyle" walkable from residential buildings, a feature that according to Realtor.com, is the most-searched amenity among Century City condo buyers.
Price Trends by Unit Size and Configuration
According to CRMLS data, Century City's condo market exhibits distinct pricing patterns based on unit size, with according to C.A.R., significant per-square-foot premiums for larger configurations reflecting the scarcity of spacious units in a market dominated by 1960s-era floorplans.
| Unit Configuration | Median Price | Price/Sq Ft | Avg Sq Ft | % of Sales | Trend (YoY) |
|---|---|---|---|---|---|
| Studio/Junior 1BR | $620,000 | $920 | 675 | 8% | +4.2% |
| 1 Bedroom | $880,000 | $870 | 1,010 | 22% | +5.8% |
| 2 Bedroom | $1,550,000 | $940 | 1,650 | 42% | +7.5% |
| 3 Bedroom | $2,800,000 | $1,050 | 2,665 | 20% | +8.9% |
| 4+ Bedroom/Penthouse | $5,200,000 | $1,200 | 4,330 | 8% | +10.1% |
According to CRMLS, the 3-bedroom and 4+ bedroom segments are appreciating at nearly double the rate of studios, reflecting severe scarcity of larger units. According to C.A.R., only 28% of Century City's total condo inventory consists of 3+ bedroom units, yet these configurations account for 28% of all sales, indicating demand perfectly matching limited supply. According to Redfin, families and downsizers from Westside single-family neighborhoods represent the primary buyer cohort for larger units, driven by according to NAR, the desire to maintain space while eliminating yard maintenance and gaining full-service amenities.
According to CoreLogic, the studio/junior 1BR segment's slower appreciation (+4.2%) reflects increasing competition from new rental inventory in adjacent West Los Angeles and the Sawtelle corridor. According to CRMLS, approximately 25% of studio/1BR sales are investor-motivated, with according to Zillow rental data, gross yields averaging 3.8% for studios and 3.5% for one-bedrooms.
Buyer Demographics and Purchasing Patterns
According to CRMLS buyer profile data cross-referenced with C.A.R. survey results, Century City's buyer pool exhibits distinct demographic characteristics that shape market trends.
| Buyer Segment | % of Purchases | Median Budget | Avg Cash % | Preferred Building Age | Source |
|---|---|---|---|---|---|
| Entertainment Executives | 38% | $2,200,000 | 48% | Post-2000 | CRMLS/C.A.R. |
| Entertainment/Corporate Attorneys | 24% | $1,800,000 | 35% | Any era | CRMLS/C.A.R. |
| Financial Services | 18% | $1,500,000 | 42% | Post-1985 | CRMLS/C.A.R. |
| International Buyers | 12% | $1,650,000 | 65% | Post-2000 | NAR |
| Downsizers | 8% | $1,400,000 | 55% | Any era | C.A.R. |
According to NAR buyer demographic data, Century City's 65% cash rate among international buyers is the highest for any LA condo market segment. According to C.A.R., entertainment executive buyers dominate the ultra-luxury tier ($3M+) while attorney buyers provide the highest volume in the $1.5M-$2.5M range. According to CRMLS, downsizer buyers from Brentwood, Bel Air, and Beverly Hills single-family homes represent the fastest-growing segment, increasing from 5% to 8% of purchases over the past three years.
Commission Structure in Century City
According to C.A.R. commission surveys, Century City's luxury condo market generates premium per-transaction commissions despite slightly lower percentage rates.
| Property Tier | Median Price | Commission Range | Avg Gross Commission | Buyer Side | Source |
|---|---|---|---|---|---|
| Entry Luxury (< $1M) | $850,000 | 4.5-5.0% | $40,375 | 2.0-2.5% | C.A.R. |
| Mid-Range ($1M-$2M) | $1,500,000 | 4.0-4.5% | $63,750 | 2.0-2.25% | C.A.R. |
| Premium ($2M-$4M) | $2,800,000 | 3.5-4.0% | $105,000 | 1.75-2.0% | C.A.R. |
| Ultra-Luxury ($4M+) | $5,500,000 | 3.0-3.5% | $178,750 | 1.5-1.75% | C.A.R. |
According to NAR commission data, Century City's weighted average commission of $82,500 per transaction ranks in the top 10% for Los Angeles County neighborhoods. According to C.A.R., the ultra-luxury tier's lower percentage rates are offset by dramatically higher per-transaction dollar amounts, with according to CRMLS, a single penthouse sale generating more commission than three entry-luxury transactions combined.
How to Track and Capitalize on Century City Real Estate Trends
According to C.A.R. best practices research, Century City's concentrated, data-rich market rewards agents who systematically track trend indicators and time their outreach accordingly. According to NAR productivity data, the following methodology optimizes listing capture in this entertainment-driven vertical market.
Establish building-level price tracking dashboards. According to CRMLS data, each of Century City's 18 buildings operates as a distinct micro-market. According to C.A.R., track monthly median price/sq ft, DOM, and list-to-sale ratio for every building in your farm, identifying buildings entering appreciation acceleration phases before competitors.
Monitor entertainment industry employment announcements. According to the Bureau of Labor Statistics, studio mergers, agency expansions, and law firm relocations are leading indicators of Century City housing demand shifts. According to C.A.R., build a news monitoring system tracking CAA, WME, ICM, and major entertainment firms for hiring, promotion, and relocation announcements.
Track HOA fee increases and special assessments. According to the Los Angeles County Assessor, HOA increases above 5% annually create selling pressure among cost-sensitive owners. According to C.A.R., special assessment announcements (particularly for seismic retrofit, elevator modernization, or facade repair) are the single strongest listing trigger in Century City buildings.
Analyze seasonal transaction patterns quarterly. According to CRMLS, Century City's Q1-heavy seasonality means optimal listing timing differs from the broader LA market. According to C.A.R., list new inventory in late December or early January to capture award-season and bonus-driven buyer activity.
Segment your CRM by building and unit configuration. According to NAR CRM best practices, Century City farming requires building-specific segmentation. The US Tech Automations platform enables automated tagging of contacts by building, unit size, and ownership duration, ensuring relevant outreach reaches the right audience.
Develop relationships with building management companies. According to C.A.R., Century City's HOA boards and management companies control access, marketing permissions, and community communications. According to CRMLS, agents with management company relationships receive advance notice of upcoming listings and assess owner sentiment before competitors.
Create comparative building reports for buyer consultations. According to CRMLS, the number-one buyer question in Century City is "which building should I buy in?" According to C.A.R., prepare detailed building comparison matrices covering HOA fees, amenities, construction quality, reserve fund health, and appreciation history.
Implement automated trend alert systems for price movements. According to C.A.R., owners respond most actively to evidence their building has appreciated. According to CRMLS, automated quarterly building value updates generate 25% higher listing appointment rates than generic market reports. US Tech Automations workflows automate this building-level reporting without manual data compilation.
Track international buyer trends and foreign investment flows. According to NAR foreign buyer data, international purchases represent 18% of Century City transactions. According to C.A.R., Chinese, Israeli, and Middle Eastern buyers dominate international activity, with purchasing patterns influenced by currency exchange rates and home-country regulatory changes.
Monitor adjacent neighborhood development for competitive positioning. According to CRMLS, development in neighboring Westwood (Purple Line Extension) and Cheviot Hills (ADU development) affects Century City buyer decision-making. According to C.A.R., agents who communicate comparative neighborhood trends maintain higher farm contact engagement.
Century City vs. Competing Platforms: Trend-Tracking Tools
According to C.A.R. technology adoption surveys, Century City's building-concentrated, data-intensive market requires platforms capable of vertical market analytics. According to NAR technology benchmark data, the following comparison evaluates platforms against Century City's specific trend-tracking requirements.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Building-Level Price Tracking | Yes | No | No | No | No |
| HOA Fee Change Monitoring | Yes | No | No | No | No |
| Entertainment Cycle Automation | Yes | No | No | No | No |
| Seasonal Campaign Scheduling | Yes | Yes | Partial | Partial | No |
| International Buyer Workflows | Yes | Partial | No | Partial | No |
| Condo-Specific CMA Templates | Yes | Partial | Partial | No | No |
| Building Comparison Report Generator | Yes | No | No | No | No |
| Trend Alert Automation | Yes | Yes | Partial | Yes | Partial |
| Management Company Integration | Yes | No | No | No | No |
| Price: Monthly | $149 | $499 | $1,000+ | $495 | $69/user |
According to C.A.R. agent productivity data, building-level analytics are essential in vertical markets like Century City, where neighborhood-level data obscures critical building-to-building variation. According to NAR technology ROI studies, the US Tech Automations platform's condo-market workflows generate an average return of $9.20 per dollar invested for agents farming luxury high-rise neighborhoods.
According to NAR annual technology survey, agents using automated building-level trend reports in condo-dominated markets achieve 42% higher listing conversion rates than those using generic neighborhood-level data, a differential that is even more pronounced in premium markets like Century City where building selection drives buyer decisions.
Market Forecast and Emerging Trends
According to C.A.R. forecast data, Century City's median condo price is projected to reach $1,800,000 by Q4 2026, representing a 7.1% increase from current levels. According to CRMLS, several emerging trends will shape the market over the next 24 months.
According to the Bureau of Labor Statistics, entertainment industry employment in the Century City corridor is projected to grow 4.1% in 2026, driven by streaming platform expansion and agency consolidation. According to C.A.R., this employment growth translates directly to housing demand in Century City's walk-to-work market. According to LA Metro, the future Purple Line station at Constellation/Avenue of the Stars (projected 2028-2029) will add transit connectivity currently absent in Century City, with according to CoreLogic, projected price impacts of 6-10% for buildings within a quarter-mile of the station.
According to the City of Los Angeles Department of Building and Safety, seismic retrofit requirements for older Century City buildings (particularly 1960s-era towers) will generate significant special assessments over the next three years. According to C.A.R., these assessments typically range from $15,000-$50,000 per unit and create both selling pressure (owners avoiding costs) and buying opportunity (post-retrofit modernized buildings).
Will Century City real estate continue appreciating? According to C.A.R. forecast models, Century City's unique combination of entertainment industry concentration, walkable luxury amenities, and approaching transit infrastructure supports continued appreciation of 6-8% annually through 2028. According to Zillow, Century City ranks in the top 5% of Los Angeles neighborhoods for projected three-year appreciation.
Frequently Asked Questions
What is the median condo price in Century City in 2026?
According to CRMLS data, the median condo price in Century City is $1,680,000 as of Q4 2025, reflecting a 7.2% year-over-year increase. According to C.A.R., this represents the highest condo median among Westside neighborhoods outside Beverly Hills. According to CoreLogic, Century City's five-year cumulative appreciation of 47.2% ranks second only to West Hollywood among Westside condo markets.
Which Century City buildings have the best appreciation?
According to CRMLS building-level data, The Century has delivered the strongest appreciation at 9.1% annually over five years, followed by The Residences at 8.4% and Park Place at 7.8%. According to C.A.R., newer buildings with modern amenities and larger floorplans consistently outperform vintage towers, though according to the Los Angeles County Assessor, Prop 13 advantages in older buildings partially offset the appreciation differential through lower carrying costs.
How do HOA fees affect Century City condo values?
According to C.A.R. analysis, every $100/month increase in HOA fees reduces effective buyer purchasing power by approximately $16,000 at current mortgage rates. According to CRMLS, Century City's average HOA of $1,350/month reduces purchasing power by approximately $225,000 compared to a zero-HOA scenario. According to Redfin, HOA cost is the most frequently cited buyer objection in Century City transactions.
Is Century City good for real estate investment?
According to C.A.R. investment data, Century City condos generate gross rental yields of 3.5-4.2% depending on unit size and building. According to CRMLS, after accounting for HOA fees and property taxes, net yields average 2.0-2.8%. According to Zillow, Century City's investment case rests primarily on appreciation potential rather than cash flow, with three-year projected appreciation of 20-24%.
What percentage of Century City buyers pay cash?
According to CRMLS data, 41% of Century City transactions are all-cash purchases, the highest rate among Westside residential neighborhoods. According to C.A.R., the cash-heavy market reflects entertainment industry compensation patterns and international buyer preferences. According to NAR, cash purchases have increased from 32% in 2022 to 41% in 2025.
How does Century City compare to Beverly Hills for condos?
According to CRMLS comparative data, Century City's median condo price of $1,680,000 is approximately 30% below Beverly Hills' $2,200,000 median. According to C.A.R., Century City offers comparable luxury amenities and walkability at lower entry points, though Beverly Hills benefits from stronger international brand recognition. According to Redfin, Century City's appreciation rate has outpaced Beverly Hills condos by 180 basis points annually over the past three years.
What are property taxes in Century City?
According to the Los Angeles County Assessor, Century City's effective property tax rate is approximately 1.17% of assessed value. According to C.A.R., a condo purchased at the $1,680,000 median generates approximately $19,650 in annual property taxes. According to the CA Department of Tax and Fee Administration, Prop 13 protections limit annual assessment increases to 2%, creating significant tax advantages for long-term owners versus recent purchasers.
When is the best time to buy in Century City?
According to CRMLS seasonal data, Century City's lowest prices occur in Q3 (July-September) when entertainment industry activity slows and listing inventory peaks. According to C.A.R., buyers who close in Q3 pay an average of 3-5% less than those closing in the Q1 peak season. According to Redfin, DOM averages 35 days in Q3 versus 22 days in Q1, giving buyers more negotiating leverage during the entertainment off-season.
Conclusion: Positioning for Century City's Trend Momentum
According to CRMLS data, Century City's combination of entertainment industry anchoring, walkable luxury infrastructure, and approaching transit connectivity creates one of the most compelling trend-driven farming opportunities on the Westside. According to C.A.R., agents who master building-level analytics and entertainment cycle timing can build focused practices generating $350,000+ in annual gross commission from this compact but high-value market.
The key to Century City success lies in vertical specialization — understanding each building's unique dynamics, tracking industry compensation cycles, and timing outreach to coincide with maximum purchasing activity. US Tech Automations provides the building-level trend tracking, seasonal campaign automation, and entertainment industry workflow tools that enable agents to farm Century City with precision unavailable through generic platforms.
Begin optimizing your Century City farming strategy at ustechautomations.com and transform this data-rich vertical market into your highest-performing farm territory.
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Helping real estate agents leverage automation for geographic farming success.
