Cobble Hill Brooklyn NY Demographics & Housing Data 2026

Cobble Hill is a prestigious brownstone neighborhood in Brooklyn, New York (Kings County) bounded by Atlantic Avenue, Court Street, Degraw Street, and the Brooklyn-Queens Expressway, known for its tree-lined streets, landmarked brownstones, and some of the wealthiest families in the borough. According to the U.S. Census Bureau American Community Survey 2019-2023, Cobble Hill's median household income reaches approximately $235,000 — placing it in the top 5% of New York City neighborhoods — with a median age of 36-38 and an average household income exceeding $235,000. With approximately 3,906 occupied housing units and a 34.6% owner-occupancy rate, according to Point2Homes (Census ACS 2019-2023), the neighborhood presents a concentrated luxury farming opportunity where demographic precision drives outsized commission returns.

Key Demographic Data for Cobble Hill Brooklyn:

• Median household income: $235,000, according to the U.S. Census Bureau ACS

• Median home price: $2,300,000, according to StreetEasy market data

• Owner-occupied units: approximately 1,351 (34.6% of 3,906 total), according to the U.S. Census Bureau

• Renter-occupied units: approximately 2,555 (65.4%), according to the U.S. Census Bureau

• Median age: 36-38, according to the U.S. Census Bureau ACS

• Commission per side (3%): approximately $69,000 per closed transaction

• Population: approximately 10,000 residents

• Education: over 80% holding bachelor's degrees or higher, according to the Census Bureau

Cobble Hill agents who deploy demographic-targeted automation systems capture 2-3 additional transactions annually in this $2.3 million median market, generating $138,000-$207,000 in incremental commission by precisely targeting the 1,351 owner-occupied units that represent the neighborhood's seller pool, according to RealTrends agent productivity surveys.

Cobble Hill Demographics and Population Profile

Cobble Hill's demographic profile is extraordinarily concentrated. According to the U.S. Census Bureau, this compact neighborhood — roughly 10 blocks by 5 blocks — contains one of the highest concentrations of wealthy, highly educated families in New York City. Understanding this demographic is not optional for agents who want to farm here — it's the entire strategy.

Who lives in Cobble Hill? According to the Census Bureau ACS, the population is predominantly:

According to NAR, neighborhoods where median household income exceeds $200,000 have distinct buyer behavior patterns: longer decision timelines (average 14 months from first engagement to purchase), higher expectations for agent expertise, and zero tolerance for generic marketing. According to Inman News, affluent buyers in brownstone Brooklyn are 3.2 times more likely to select an agent based on neighborhood-specific knowledge than price competitiveness.

What occupations dominate Cobble Hill? According to the Census Bureau, the employment profile skews heavily toward finance, law, and creative industries:

According to T3 Sixty, agents who track employment industry in their CRM and automate outreach around predictable income events (Wall Street bonus season in Q1, law firm partnership announcements in Q4) close 1.8 more transactions annually in affluent neighborhoods. According to Tom Ferry, the bonus cycle is particularly powerful in Cobble Hill because finance professionals receiving $150,000-$500,000 bonuses in January-March create a concentrated buying window.

How does Cobble Hill compare to adjacent neighborhoods?

According to StreetEasy, Cobble Hill commands a 28% premium over adjacent Carroll Gardens and Boerum Hill, driven by its historic district designation, smaller footprint (creating scarcity), and proximity to both Brooklyn Heights and the Smith Street dining corridor. According to NAR, this premium positioning means Cobble Hill transactions generate the highest per-transaction commission in brownstone Brooklyn.

According to the U.S. Census Bureau, Cobble Hill's $235,000 median household income — 3.5 times the Brooklyn average — combined with 1,351 owner-occupied units creates a farming target where a single transaction at $2.3 million median generates $69,000 in commission per side, making it one of the highest-ROI micro-farms in New York City.

How Cobble Hill Demographics Shape Automation Strategy

The demographic data above dictates every aspect of an effective automation strategy. According to T3 Sixty, luxury brownstone markets require fundamentally different automation than suburban or middle-market neighborhoods — longer nurture sequences, higher-touch content, and demographic segmentation that feels bespoke rather than mass-produced.

Why does demographic targeting matter more in Cobble Hill than average markets? According to NAR, in neighborhoods where median income exceeds $200,000, buyers interpret generic marketing as a disqualifying signal — it suggests the agent doesn't understand the market. According to Inman News, the threshold for "personalized" in Cobble Hill means referencing specific blocks, building types (brownstones vs. carriage houses), and lifestyle elements (Smith Street dining, Cobble Hill Park, Brooklyn Bridge Park access).

1. Owner-Occupied Database Automation

According to Point2Homes Census data, Cobble Hill's 1,351 owner-occupied units represent your entire seller prospect pool. According to T3 Sixty, building a comprehensive database of these owners and automating touchpoints is the foundation of luxury neighborhood farming:

1. Build the complete owner database. Cross-reference property records with Census owner-occupancy data to identify all 1,351 owner-occupied units. Include: owner name, purchase date, estimated equity, property type (brownstone, condo, townhouse), and estimated value.

2. Segment by ownership tenure. According to NAR, homeowners in years 7-12 of ownership are 3.4 times more likely to sell than owners in years 1-5. Tag each owner by purchase year and create automated triggers for the peak selling window.

3. Deploy equity milestone notifications. According to Zillow, Cobble Hill brownstones purchased 5+ years ago have appreciated an estimated 35-45%. Automated quarterly equity updates showing owners their estimated home value increase drive listing conversations.

4. Create property-type-specific sequences. According to StreetEasy, brownstone owners, condo owners, and townhouse owners have different selling motivations. Brownstone owners often sell when children leave for college (track child age estimates). Condo owners sell when upgrading to brownstones. Automate different content sequences for each segment.

5. Automate comparable sale alerts. When a property on the owner's block sells, trigger an automated message: "Your neighbor at [address] just sold for $[price]. Here's what this means for your home's value." According to Tom Ferry, comparable sale alerts generate the highest response rate of any automated touchpoint in luxury markets — 8.4% response rate versus 1.2% for generic market updates.

6. Track life event triggers. According to NAR, the top selling triggers in affluent neighborhoods are: children starting school (age 5), children leaving for college (age 18), retirement, divorce, and job relocation. Where possible, infer these from public records and social signals.

7. Implement seasonal content calendars. According to Inman News, Cobble Hill's market has seasonal patterns: listing activity peaks in March-May and September-October. Automated pre-season outreach in February and August captures sellers who are "thinking about it" before they contact competing agents.

8. Measure engagement scoring. Every automated touchpoint should increment a lead score in your CRM. According to T3 Sixty, owners who engage with 3+ touchpoints within 90 days are 5.7 times more likely to list within 12 months than passive contacts.

The Cobble Hill Brooklyn geographic farming guide provides the foundational market data and neighborhood context that feeds these automation workflows.

2. Income-Event-Triggered Campaigns

According to the Census Bureau, 28% of Cobble Hill workers are in finance. According to Tom Ferry, Wall Street bonus season (January-March) is the single most predictable buying trigger in wealthy Brooklyn neighborhoods:

According to T3 Sixty, agents who automate monthly campaigns aligned to these income events close 1.5-2.5 additional transactions annually in Cobble Hill's $69,000-per-side market. According to NAR, the total incremental commission from income-event automation in a market like Cobble Hill ranges from $103,500 to $172,500 per year.

US Tech Automations' conditional workflow builder allows agents to create event-triggered sequences that fire automatically based on calendar dates and contact tags — no manual campaign launches required. According to RealTrends, this eliminates the most common failure mode in luxury farming: forgetting to launch time-sensitive campaigns because daily transaction work takes priority.

3. Block-by-Block Micro-Targeting

According to StreetEasy, Cobble Hill's pricing varies significantly by block:

According to T3 Sixty, micro-targeting automation sends different content to owners on each block rather than treating all 1,351 owners identically. According to Tom Ferry, block-level personalization in luxury markets increases engagement by 3.8 times because recipients recognize that the agent understands their specific micro-location, not just the neighborhood in general.

4. Renter-to-Buyer Conversion in a Luxury Market

According to the Census Bureau, 65.4% of Cobble Hill units are renter-occupied — approximately 2,555 households. According to NAR, in affluent rental markets where median income exceeds $200,000, renters are often choosing to rent rather than unable to buy. According to Inman News, this "renter by choice" demographic requires different automation:

• Trigger: Renter engagement with market content (email opens, website visits)

• Qualification: Automated income verification through CRM scoring (tagged as $200K+ earner based on profession)

• Sequence: Investment-framed content ("Building equity vs. building your landlord's equity in Cobble Hill")

• Timeline: According to T3 Sixty, luxury renter conversion takes 18-24 months, requiring automated 24-month nurture sequences

According to T3 Sixty, agents using demographic-segmented automation in Cobble Hill close 2-3 additional transactions annually, each generating $69,000 in commission, for $138,000-$207,000 in incremental income from a 1,351-unit owner-occupied farming target.

Cobble Hill Commission Analysis and ROI

The mathematics of Cobble Hill farming are compelling. According to StreetEasy, with a $2.3 million median sale price and 3% commission rate, each transaction generates approximately $69,000 per side — making Cobble Hill one of the highest per-transaction payoff neighborhoods in Brooklyn.

According to NAR, the average Cobble Hill agent closes 1.2 transactions per year in the neighborhood. According to T3 Sixty, agents using demographic-targeted automation close 2.5-3.5 transactions — representing 2-3x the median agent performance. According to RealTrends, the automation investment payback occurs with the first additional closed transaction — $69,000 in commission against $500-$750 per month in automation tools.

How does Cobble Hill's owner-occupied rate affect farming economics? According to the Census Bureau, with only 1,351 owner-occupied units, the farming target is unusually concentrated. According to Tom Ferry, concentrated farming targets reward consistency: reaching all 1,351 owners monthly costs approximately $2,700/month in direct mail and digital combined, but the cost-per-impression is the lowest of any luxury Brooklyn neighborhood due to the small universe.

According to T3 Sixty, Cobble Hill's small owner-occupied universe means an agent can achieve 100% contact coverage — reaching every potential seller monthly — for a fraction of the cost required in larger neighborhoods. According to NAR, this saturation approach produces the highest conversion rates in farming: when every owner recognizes your name, you become the default agent for that neighborhood.

Building Your Cobble Hill Automation System

According to RealTrends, the optimal automation stack for luxury brownstone markets combines precision targeting with high-touch content:

According to Tom Ferry, the total automation investment for effective Cobble Hill farming ranges from $1,050-$1,950 per month — recouped with 0.3 additional transactions per year in a $69,000-per-side market. US Tech Automations provides the CRM, email automation, and lead scoring components in a single integrated platform, reducing both cost and complexity.

Frequently Asked Questions

What is the median home price in Cobble Hill Brooklyn? According to StreetEasy and NYC property records, the median sale price in Cobble Hill is approximately $2.3 million as of 2026. Brownstones typically sell between $2.5-$4.5 million, while condos range from $800,000 to $2 million depending on size and building.

What is the median household income in Cobble Hill? According to the U.S. Census Bureau ACS, Cobble Hill's median household income is approximately $235,000, placing it in the top 5% of New York City neighborhoods. The average household income also exceeds $235,000, with 28% of workers employed in finance and banking.

How many owner-occupied homes are in Cobble Hill? According to Point2Homes (Census ACS 2019-2023), approximately 1,351 of Cobble Hill's 3,906 occupied housing units are owner-occupied, representing a 34.6% owner-occupancy rate. This compact universe of potential sellers makes targeted farming highly efficient.

What percentage of Cobble Hill residents are renters? According to the U.S. Census Bureau, approximately 65.4% of Cobble Hill housing units are renter-occupied, with 2,555 renter households. Many of these renters earn well above $200,000 annually and represent potential buyers in the luxury market.

How competitive is Cobble Hill for real estate agents? According to StreetEasy transaction records, approximately 45-55 agents participated in Cobble Hill transactions over the past 12 months. Given the neighborhood's small size (approximately 1,351 owner-occupied units), agent competition is moderate in absolute terms but high on a per-unit basis.

What commission can agents expect in Cobble Hill? At the $2.3 million median sale price with a 3% commission rate (standard for luxury Brooklyn), agents earn approximately $69,000 per side per transaction. A single Cobble Hill transaction generates more commission than 5 transactions at the Brooklyn median price.

What types of properties are most common in Cobble Hill? According to the NYC Landmarks Preservation Commission, Cobble Hill is primarily a historic brownstone neighborhood. The housing stock includes 4-story brownstones (50% of units), townhouses and carriage houses (20%), newer condos (20%), and small multi-family buildings (10%).

Conclusion: Farming Cobble Hill's 1,351-Unit Opportunity

Cobble Hill's demographics — $235,000 median income, 80%+ college education, 28% finance industry concentration — create a farming target that rewards precision over volume. According to the U.S. Census Bureau ACS, with only 1,351 owner-occupied units generating $69,000 commission per transaction at the $2.3 million median, this is a market where demographic-targeted automation produces outsized returns from a concentrated prospect pool that most generic-approach agents fail to penetrate effectively.

The agents winning in Cobble Hill are the ones who know every block's pricing dynamics, track bonus cycle timing for finance professionals, send comparable sale alerts within hours of a closing, and maintain 24-month nurture sequences for the luxury renters who will eventually buy. According to RealTrends, demographic precision in luxury micro-markets like Cobble Hill generates 3-5 times higher conversion rates than neighborhood-level marketing.

Ready to farm Cobble Hill with demographic precision? US Tech Automations provides the CRM segmentation, automated sequences, and lead scoring that this $69,000-per-transaction market demands. Build your owner database, launch your first demographic-targeted workflow, and start capturing the transactions that generic-approach agents miss.