Conway SC Home Prices & Commission Data 2026
Conway is the county seat of Horry County, South Carolina (Horry County), situated along the Waccamaw River approximately 15 miles inland from Myrtle Beach. With a population of roughly 25,800 residents, Conway functions as the governmental and historic heart of the Grand Strand region while offering significantly more affordable housing than its coastal neighbors. According to the U.S. Census Bureau, Conway has grown by approximately 14% since 2020, fueled by spillover demand from the rapidly expanding Myrtle Beach metropolitan area.
Key Takeaways
Median home price in Conway is approximately $245,000, roughly 17% below the Myrtle Beach city median of $295,000
Average commission per transaction generates approximately $12,740 based on a 5.2% total rate
Homes sell in an average of 30 days, reflecting healthy demand without the extreme competition of oceanfront markets
Annual transaction volume reaches approximately 980 closed sales, supporting a robust agent community
First-time buyers represent 35% of purchases, making Conway one of the Grand Strand's most accessible entry markets
Conway Home Price Fundamentals
Conway's pricing dynamics are shaped by its position as the affordable anchor of the greater Myrtle Beach metro area. According to the Coastal Carolinas Association of REALTORS (CCAR), Conway consistently records median prices 15-20% below coastal communities while offering larger lot sizes, newer construction, and better school ratings.
How do Conway home prices compare to Myrtle Beach and North Myrtle Beach? Conway's median of $245,000 sits well below Myrtle Beach's $295,000 and North Myrtle Beach's $340,000, making it the clear affordability leader among established Grand Strand communities.
| Price Metric | Conway | Myrtle Beach | N. Myrtle Beach | Horry County |
|---|---|---|---|---|
| Median Home Price | $245,000 | $295,000 | $340,000 | $310,000 |
| Price Per Sq Ft | $148 | $195 | $215 | $185 |
| Median Price (New Construction) | $305,000 | $385,000 | $420,000 | $365,000 |
| Median Price (Resale) | $218,000 | $265,000 | $295,000 | $275,000 |
| Annual Appreciation | 6.2% | 5.1% | 4.8% | 5.4% |
According to Zillow's Home Value Index, Conway has posted 6.2% year-over-year appreciation — the strongest rate among major Grand Strand communities. This outperformance reflects the market's affordability advantage and the ongoing westward expansion of residential development along the US-501 corridor.
Conway's combination of below-market pricing and above-market appreciation makes it a high-potential farming territory. Agents who track price trends through automated market analytics on US Tech Automations can identify emerging micro-market shifts before they appear in quarterly reports.
Price Distribution by Segment
Conway's housing stock spans a wide price range, from affordable starter homes to upscale new construction in master-planned communities. According to CCAR transaction data, the market shows healthy volume across multiple price brackets.
| Price Bracket | % of Sales | Avg DOM | Primary Buyer |
|---|---|---|---|
| Under $150,000 | 12% | 22 | Investor/first-time |
| $150,000-$200,000 | 22% | 25 | First-time buyer |
| $200,000-$275,000 | 30% | 28 | Move-up/relocator |
| $275,000-$350,000 | 20% | 32 | Family/new construction |
| $350,000-$450,000 | 11% | 38 | Premium/custom |
| Over $450,000 | 5% | 48 | Luxury/estate |
What is the most popular price range for homes in Conway? According to CCAR data, the $200,000-$275,000 bracket accounts for 30% of all Conway transactions, reflecting strong demand from relocating families and move-up buyers seeking newer construction at accessible price points.
According to Realtor.com's market analysis, Conway's under-$200,000 inventory has tightened significantly over the past two years, with homes in this bracket receiving an average of 3.2 offers and selling at 101% of list price. This price pressure at the entry level is pushing more first-time buyers toward new construction options.
| Neighborhood/Area | Median Price | Price/Sq Ft | Annual Sales | Appreciation |
|---|---|---|---|---|
| Historic Downtown | $225,000 | $165 | 95 | 5.8% |
| US-501 Corridor | $285,000 | $152 | 220 | 7.1% |
| International Drive | $310,000 | $145 | 165 | 6.5% |
| Coastal Conway (East) | $265,000 | $158 | 180 | 6.0% |
| Rural Conway (West) | $195,000 | $128 | 120 | 5.2% |
| Conway South | $235,000 | $142 | 200 | 5.9% |
Commission Structure and Agent Earnings
Commission data for the Conway market follows the broader South Carolina structure, though several local factors influence actual agent earnings. According to NAR's annual member survey and CCAR market reports, commission rates in the Grand Strand have remained relatively stable despite national pressure toward compression.
| Commission Component | Rate/Amount |
|---|---|
| Average Total Commission | 5.2% |
| Typical Listing Side | 2.6% |
| Typical Buyer Side | 2.6% |
| Median Commission (Total) | $12,740 |
| Median Commission (Per Side) | $6,370 |
| New Construction Commission | 3.0% (builder pays) |
| Referral Fee (Standard) | 25% |
How much do Conway real estate agents earn per transaction? Based on the $245,000 median home price and 2.6% per-side commission, a typical Conway transaction generates approximately $6,370 per side before broker splits. According to the Bureau of Labor Statistics, the median annual income for real estate agents in the Myrtle Beach MSA is $48,700.
According to NAR data, agents who specialize in a single Conway neighborhood earn an average of 23% more per transaction than generalist agents, due to higher listing prices achieved through superior market knowledge and stronger seller confidence.
Top-producing Conway agents consistently report that automated CRM follow-up is their highest-ROI activity. According to Inside Real Estate research, agents who respond to leads within 5 minutes are 21x more likely to qualify that lead than those who wait 30 minutes. US Tech Automations ensures instant response through AI-powered lead routing.
| Annual Performance Tier | Transactions | GCI (Gross) | Net After Split |
|---|---|---|---|
| New Agent (Year 1) | 4-6 | $25,480-$38,220 | $12,740-$19,110 |
| Developing (Year 2-3) | 8-12 | $50,960-$76,440 | $30,576-$45,864 |
| Established (Year 4+) | 15-20 | $95,550-$127,400 | $66,885-$89,180 |
| Top Producer | 25+ | $159,250+ | $119,438+ |
Price Trends and Appreciation Analysis
Understanding Conway's price trajectory helps agents advise clients and craft compelling farming messages. According to the South Carolina REALTORS Association, the Myrtle Beach MSA has posted consistent appreciation since 2012, with Conway outpacing most peer communities.
| Year | Median Price | YoY Change | Avg DOM | Inventory (Months) |
|---|---|---|---|---|
| 2021 | $178,000 | +15.2% | 18 | 1.2 |
| 2022 | $202,000 | +13.5% | 20 | 1.5 |
| 2023 | $218,000 | +7.9% | 25 | 2.2 |
| 2024 | $231,000 | +6.0% | 28 | 2.8 |
| 2025 | $245,000 | +6.1% | 30 | 3.2 |
| 2026 (Proj.) | $260,000 | +6.1% | 30 | 3.4 |
According to CoreLogic's Home Price Insights report, the Myrtle Beach metro area is projected to maintain 4-6% annual appreciation through 2027, with inland communities like Conway likely to outperform due to relative affordability and available land for development.
Will Conway home prices continue to rise? According to Moody's Analytics economic forecasting, the Myrtle Beach MSA's strong population growth, limited buildable land near the coast, and sustained demand from out-of-state buyers support continued moderate appreciation. Conway's 6%+ rate may moderate slightly but is expected to remain above state and national averages.
Buyer Demographics and Financing Patterns
Conway's buyer pool reflects both local working families and the broader Grand Strand migration trend. According to CCAR buyer data and mortgage origination statistics from the Consumer Financial Protection Bureau, financing patterns in Conway differ from coastal communities.
| Financing Type | % of Purchases | Avg Down Payment | Avg Loan Amount |
|---|---|---|---|
| Conventional | 52% | 12% ($29,400) | $215,600 |
| FHA | 25% | 3.5% ($8,575) | $236,425 |
| VA | 14% | 0% ($0) | $245,000 |
| Cash | 7% | 100% | N/A |
| USDA | 2% | 0% ($0) | $245,000 |
What percentage of Conway buyers use FHA loans? According to CFPB mortgage data, 25% of Conway purchases are financed with FHA loans, significantly higher than the 15% national average. This reflects Conway's affordability and high concentration of first-time buyers who benefit from FHA's 3.5% minimum down payment requirement.
According to the South Carolina State Housing Finance and Development Authority, first-time buyers in Horry County can access the Palmetto Home Advantage program for up to $10,000 in down payment assistance, which has supported over 400 purchases in the Conway area since 2023.
| Buyer Segment | % of Market | Median Purchase | Top Neighborhoods |
|---|---|---|---|
| First-Time Buyers | 35% | $205,000 | Downtown, Conway South |
| Relocators (Out of State) | 28% | $285,000 | US-501 Corridor, International Dr |
| Move-Up Buyers | 18% | $310,000 | International Dr, Coastal Conway |
| Investors | 12% | $195,000 | Downtown, Rural Conway |
| Downsizers | 7% | $225,000 | Downtown, Coastal Conway |
According to NAR's annual buyer profile, out-of-state relocators in the Grand Strand spend an average of 45% more than local buyers. Agents farming Conway should maintain dedicated relocation campaigns alongside neighborhood-level outreach. The US Tech Automations platform enables separate automation sequences for each buyer segment.
Farming ROI Projections for Conway
Data-driven farming in Conway requires understanding the relationship between marketing investment and transaction outcomes. According to the Ninja Selling system research, farming agents in mid-range markets like Conway should target a 3-5x return on marketing spend.
| Investment Category | Monthly Cost | Annual Cost | Projected Transactions | Projected GCI |
|---|---|---|---|---|
| Direct Mail (400 homes) | $680 | $8,160 | 2-3 | $12,740-$19,110 |
| Digital Marketing | $350 | $4,200 | 1-2 | $6,370-$12,740 |
| Community Engagement | $175 | $2,100 | 1 | $6,370 |
| CRM/Automation | $149 | $1,788 | — | Supports all channels |
| Door Knocking | $50 | $600 | 1-2 | $6,370-$12,740 |
| Total Investment | $1,404 | $16,848 | 5-8 | $31,850-$50,960 |
| ROI Multiple | 1.9x-3.0x (Year 1) |
How long does it take to see ROI from farming Conway? According to Tom Ferry International's farming research, agents in mid-range markets typically break even within 8-12 months and achieve target ROI (3x+) by month 18-24 of consistent effort.
Platform Comparison for Conway Price Tracking
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo |
|---|---|---|---|---|
| Automated CMA Generation | Yes | Limited | No | No |
| Price Alert Automation | Yes | Yes | Yes | Limited |
| Commission Calculator | Yes | No | No | No |
| Neighborhood Price Tracking | Yes | Yes | Limited | Limited |
| ROI Dashboard | Yes | Limited | Yes | No |
| Direct Mail Price Reports | Yes | No | No | No |
| Starting Price | $149/mo | $499/mo | $1,000+/mo | $295/mo |
| Custom Market Reports | Unlimited | 5/mo | 2/mo | 3/mo |
US Tech Automations delivers the most comprehensive price tracking and commission analysis tools specifically designed for farming agents, with automated CMA generation and neighborhood-level market reports at a fraction of competitor pricing.
How to Maximize Commission Income in Conway
Focus on the $200K-$350K sweet spot. This price range represents 50% of Conway transactions and offers the best balance of volume and per-transaction commission. Target neighborhoods along the US-501 Corridor and International Drive for highest average prices.
Master the new construction pipeline. According to Horry County building permit data, Conway averages 350+ new residential permits annually. Build relationships with builders like D.R. Horton and Lennar to capture buyer representation on new homes.
Develop a listing-focused farm strategy. Listings generate higher effective commission through dual-agency potential, marketing leverage, and sign-call leads. According to NAR statistics, agents who maintain 60%+ listing ratios earn 40% more annually than buyer-focused agents.
Implement automated price tracking. Use US Tech Automations to monitor price movements in your farm zone and automatically generate market update content. Timely price intelligence positions you as the neighborhood expert.
Cultivate investor relationships. Conway's sub-$200,000 inventory attracts active investors who purchase multiple properties annually. A single investor client can generate 3-5 transactions per year at lower per-deal effort.
Negotiate commission proactively. According to CCAR agent surveys, agents who present detailed market analyses and marketing plans during listing presentations maintain higher commission rates. Data justifies value.
Build a referral network across the Grand Strand. Connect with Surfside Beach and Pawleys Island agents for cross-referrals when clients' needs shift between inland and coastal options.
Track cost per acquisition by channel. Measure the exact cost to generate each listing appointment and closed transaction. The US Tech Automations ROI dashboard provides this data automatically, enabling continuous optimization of your marketing spend.
Leverage appreciation data in farming materials. Conway's 6.2% annual appreciation rate is a powerful message for homeowner outreach. Show farm residents their equity growth to stimulate listing interest.
Scale systematically. Once your initial farm generates consistent returns, expand to adjacent neighborhoods using the same data-driven methodology. Target areas with similar demographics and price points for fastest ramp-up.
Property Tax and Cost of Ownership
Understanding total cost of ownership helps agents counsel buyers and craft effective farming messages. According to the Horry County Treasurer's office, property tax rates in Conway reflect the city's municipal services plus county and school district levies.
| Cost Component | Annual Amount | Monthly Amount |
|---|---|---|
| Property Tax (Primary Res.) | $1,225 | $102 |
| Property Tax (Non-Primary) | $3,430 | $286 |
| Homeowner's Insurance | $1,680 | $140 |
| Flood Insurance (if applicable) | $850 | $71 |
| HOA (if applicable) | $1,200 | $100 |
| Maintenance (1% of value) | $2,450 | $204 |
According to the Tax Foundation, South Carolina's 4% assessment ratio for owner-occupied primary residences creates one of the most favorable property tax environments in the Southeast, particularly attractive to out-of-state buyers accustomed to higher rates.
Frequently Asked Questions
What is the median home price in Conway, SC?
The median home price in Conway is approximately $245,000 as of early 2026, according to the Coastal Carolinas Association of REALTORS. This represents a 6.1% increase from 2025 and positions Conway as the most affordable established community in the Myrtle Beach metropolitan area.
How much commission do Conway real estate agents earn?
At the median home price of $245,000 and an average 5.2% total commission rate, agents earn approximately $12,740 per transaction total, or $6,370 per side. According to NAR data, top-producing farming agents in Conway close 20+ transactions annually.
Are Conway home prices rising or falling?
Conway home prices have risen consistently since 2012, with 2025 appreciation at 6.2% year-over-year according to Zillow data. Conway has outpaced both the Myrtle Beach city median and the statewide average appreciation rate.
What is the most affordable neighborhood in Conway?
The Rural Conway (West) area offers the lowest median prices at approximately $195,000, according to CCAR data. However, these areas tend to have larger lots and longer commute times to Grand Strand employment centers and beaches.
How does Conway compare to Myrtle Beach for real estate investment?
Conway offers lower entry costs and stronger appreciation rates than Myrtle Beach, though it lacks the vacation rental income potential of oceanfront locations. According to investor analysis, Conway properties offer better cap rates for long-term rental strategies.
What percentage of Conway buyers pay cash?
Approximately 7% of Conway purchases are cash transactions, according to CFPB mortgage data. This is significantly lower than the Grand Strand average of 18%, reflecting Conway's orientation toward financed purchases by working families and first-time buyers.
Is Conway a good place to buy a first home?
Conway ranks among the top first-time buyer markets in the Grand Strand, with 35% of transactions going to first-time purchasers according to CCAR data. FHA and VA financing options, combined with state down payment assistance, make entry accessible for qualified buyers.
How long do homes take to sell in Conway?
Homes in Conway sell in an average of 30 days, according to local MLS data. Well-priced homes in popular neighborhoods like the US-501 Corridor often sell within 20-25 days, while luxury properties above $400,000 may take 45-50 days.
What school district serves Conway?
Conway falls primarily within Horry County Schools, the third-largest school district in South Carolina. According to Niche.com, the district receives a B- rating overall, with Conway High School and several newer elementary schools serving the city's growing student population.
Conclusion: Build Your Conway Farming Business with Data
Conway's position as the Grand Strand's affordability leader, combined with above-average appreciation and healthy transaction volume, creates an ideal environment for farming agents who understand pricing dynamics and buyer demographics. The numbers support a clear opportunity: 980 annual transactions, $6,370 per-side commission at median, and a growing population of motivated buyers.
Success in Conway requires the same discipline that drives results in any farming market — consistent marketing, data-driven decision making, and relentless follow-up. US Tech Automations provides the automation backbone that makes this consistency achievable, with automated market reports, price tracking alerts, and CRM sequences purpose-built for geographic farming.
Visit US Tech Automations today to launch your Conway farming campaign with the data and automation tools that top-producing agents rely on.
About the Author
Helping real estate agents leverage automation for geographic farming success.
