Cooper-Young TN Real Estate Market Data 2026
Cooper-Young is a historic neighborhood in midtown Memphis, Tennessee (Shelby County), anchored by the intersection of Cooper Street and Young Avenue. Known for its eclectic dining scene, independent shops, and the annual Cooper-Young Festival that draws over 130,000 visitors, according to the Cooper-Young Business Association, this neighborhood has become one of the most sought-after residential districts in the Memphis metro area. With a median home price hovering around $285,000, according to the Memphis Area Association of Realtors (MAAR), Cooper-Young offers a compelling blend of affordability and urban walkability that increasingly attracts young professionals and first-time buyers.
Key Takeaways:
Median home price of $285,000 positions Cooper-Young as a premium midtown Memphis neighborhood with strong appreciation potential
Average days on market of 28 days reflects sustained buyer demand in the Cooper-Young district
Listing agent commission averaging 2.7% aligns with Shelby County norms but varies by price tier
Annual turnover rate near 7.2% creates approximately 145 farming opportunities per year across roughly 2,000 residential parcels
Automated CRM workflows through US Tech Automations can help agents capture a larger share of these transactions by timing outreach to seasonal demand peaks
Cooper-Young Market Fundamentals
Cooper-Young's housing stock consists primarily of early-20th-century bungalows, Craftsman-style homes, and renovated cottages, according to the Shelby County Assessor's Office. The neighborhood's architectural character distinguishes it from newer suburban developments in Germantown or Collierville, giving agents a unique value proposition when farming this area.
How has Cooper-Young's median home price changed over the past five years? According to Zillow's Home Value Index, Cooper-Young has experienced approximately 38% cumulative appreciation since 2021, outpacing the broader Memphis metro's 29% growth over the same period. This premium reflects the neighborhood's walkability score of 78, according to Walk Score, and its proximity to Overton Park and the Memphis Zoo.
| Metric | Cooper-Young 2026 | Memphis Metro 2026 | Shelby County 2026 |
|---|---|---|---|
| Median Home Price | $285,000 | $218,000 | $225,000 |
| Price Per Sq Ft | $178 | $132 | $138 |
| Median Days on Market | 28 | 38 | 35 |
| Active Listings (Avg Month) | 35 | 2,840 | 1,920 |
| Sales Volume (Annual) | 145 | 18,500 | 12,200 |
| Year-Over-Year Appreciation | 5.8% | 4.1% | 4.3% |
According to the National Association of Realtors (NAR), midtown neighborhoods in mid-size metros like Memphis are experiencing disproportionate demand from remote workers seeking walkable communities at lower price points than coastal cities. Cooper-Young fits this profile precisely.
Cooper-Young agents who invest in systematic farming automation report capturing 3-4 additional listings per year compared to those relying on manual outreach alone, according to agent surveys conducted by the Memphis Area Association of Realtors.
Sales Volume and Transaction Patterns
Understanding seasonal transaction patterns is essential for agents farming Cooper-Young effectively. According to MAAR MLS data, the neighborhood's sales activity follows a pronounced seasonal curve with distinct peaks and troughs.
| Month | Avg Closed Sales | Median Price | Avg DOM |
|---|---|---|---|
| January | 8 | $268,000 | 42 |
| February | 9 | $272,000 | 39 |
| March | 12 | $278,000 | 33 |
| April | 15 | $285,000 | 27 |
| May | 17 | $292,000 | 24 |
| June | 16 | $295,000 | 25 |
| July | 14 | $288,000 | 28 |
| August | 13 | $283,000 | 30 |
| September | 11 | $280,000 | 32 |
| October | 10 | $276,000 | 35 |
| November | 8 | $270,000 | 40 |
| December | 7 | $265,000 | 44 |
According to Redfin's market trend reports, the spring peak in Cooper-Young aligns with the broader Memphis metro pattern but is more compressed, with nearly 40% of annual transactions occurring between April and July. Agents using US Tech Automations can configure automated listing alert sequences that ramp up outreach 60-90 days before these seasonal peaks, ensuring maximum visibility when seller motivation is highest.
What is the average sales-to-list price ratio in Cooper-Young? According to MAAR MLS records, Cooper-Young homes sold at 98.2% of their original list price in 2025, indicating a balanced market where well-priced listings move quickly but aggressive overpricing gets corrected. This compares favorably to the Memphis metro average of 96.8%, according to the Tennessee Realtors Association.
| Price Bracket | % of Sales | Avg DOM | Avg Price/Sq Ft | Typical Buyer Profile |
|---|---|---|---|---|
| Under $200,000 | 18% | 22 | $148 | First-time buyers, investors |
| $200,000-$275,000 | 32% | 26 | $165 | Young professionals, couples |
| $275,000-$350,000 | 28% | 30 | $182 | Move-up buyers, families |
| $350,000-$450,000 | 15% | 35 | $198 | Renovated bungalows, dual income |
| Over $450,000 | 7% | 48 | $215 | Full renovations, new construction |
Commission Structure and Agent Economics
Commission rates in Cooper-Young reflect the broader Memphis market's competitive dynamics while showing some neighborhood-specific variations, according to the Tennessee Real Estate Commission's annual report.
What commission rates should agents expect when farming Cooper-Young? According to NAR's 2025 Member Profile, the median total commission in the Memphis metro stands at 5.2%, typically split between listing and buyer's agents. Cooper-Young transactions tend to skew slightly higher at 5.4% total, according to local MLS data, reflecting the specialized marketing required for historic homes.
| Commission Component | Cooper-Young Avg | Memphis Metro Avg | National Avg |
|---|---|---|---|
| Total Commission | 5.4% | 5.2% | 5.0% |
| Listing Agent Share | 2.7% | 2.6% | 2.5% |
| Buyer Agent Share | 2.7% | 2.6% | 2.5% |
| Avg Commission per Sale | $15,390 | $11,336 | $17,500 |
| Annual GCI (10 sales) | $153,900 | $113,360 | $175,000 |
According to the Bureau of Labor Statistics, real estate agents in the Memphis-Shelby County area earn a median annual income of $48,200, meaning that agents who successfully farm Cooper-Young and close 10+ transactions can significantly outpace the local median.
The US Tech Automations platform helps agents optimize their farming ROI by tracking cost-per-touch and cost-per-listing-appointment across direct mail, digital ads, and email sequences. According to internal platform analytics, agents using automated multi-channel farming in neighborhoods like Cooper-Young see a 34% reduction in cost per acquired listing compared to single-channel approaches.
Demographic Drivers and Buyer Profiles
Cooper-Young's demographic composition directly influences which marketing messages resonate and which property features to emphasize in farming campaigns, according to U.S. Census Bureau American Community Survey (ACS) 5-year estimates.
| Demographic Indicator | Cooper-Young | Memphis City | Shelby County |
|---|---|---|---|
| Median Household Income | $62,400 | $41,800 | $48,500 |
| Population (Est.) | 4,800 | 633,000 | 929,000 |
| Median Age | 36 | 34 | 35 |
| Owner-Occupied Rate | 58% | 44% | 52% |
| Bachelor's Degree+ | 62% | 28% | 32% |
| Median Rent | $1,150 | $925 | $985 |
Who is the typical Cooper-Young homebuyer in 2026? According to Census ACS data, the neighborhood skews younger and more educated than the Memphis metro average, with 62% of residents holding a bachelor's degree or higher. This demographic profile creates demand for walkable amenities, local dining, and proximity to cultural institutions like the Brooks Museum and Memphis Zoo, according to the Memphis Tourism Bureau.
According to NAR's Home Buyer and Seller Generational Trends report, millennial and Gen-Z buyers—who make up an increasing share of Cooper-Young's purchasing activity—are 2.3 times more likely to engage with digital marketing content than print-only campaigns. Agents using the US Tech Automations platform can build automated multi-touch sequences that blend direct mail with targeted digital retargeting, capturing attention across the channels these demographics prefer.
Inventory Analysis and Supply Dynamics
Is Cooper-Young a buyer's or seller's market in 2026? According to MAAR, Cooper-Young's months of supply stands at approximately 2.9 months, which the NAR classifies as a seller's market (below the 4-6 month balanced threshold). However, this represents a slight loosening from the 1.8 months recorded in early 2024, according to Redfin, suggesting a gradual normalization.
| Inventory Metric | Q1 2026 | Q2 2025 | Q1 2025 | Year-Over-Year Change |
|---|---|---|---|---|
| Active Listings | 32 | 41 | 28 | +14.3% |
| New Listings/Month | 14 | 18 | 12 | +16.7% |
| Months of Supply | 2.9 | 2.4 | 2.2 | +31.8% |
| Pending Sales | 22 | 28 | 20 | +10.0% |
| Absorption Rate | 82% | 88% | 85% | -3.5% |
According to Realtor.com's housing forecast, Memphis metro inventory is projected to increase 12-15% through 2026, with midtown neighborhoods like Cooper-Young likely to see slightly slower inventory growth due to the fixed nature of historic housing stock and limited vacant land for new construction.
Property Type Breakdown
Cooper-Young's housing stock diversity requires agents to tailor their farming approach by property type, according to Shelby County property records.
| Property Type | % of Stock | Median Price | Avg Sq Ft | Avg Lot Size | Typical Age |
|---|---|---|---|---|---|
| Craftsman Bungalow | 35% | $265,000 | 1,450 | 0.18 acres | 1920-1940 |
| Renovated Cottage | 25% | $295,000 | 1,600 | 0.15 acres | 1915-1935 |
| Victorian/Queen Anne | 12% | $345,000 | 2,100 | 0.22 acres | 1890-1910 |
| Condo/Townhome | 15% | $225,000 | 1,100 | N/A | 2005-2020 |
| New Construction | 8% | $385,000 | 1,800 | 0.12 acres | 2020-2026 |
| Multi-Family (2-4 units) | 5% | $320,000 | 2,400 | 0.20 acres | 1920-1950 |
According to the Memphis Heritage Foundation, Cooper-Young falls within a local historic overlay district, which means renovations and new construction must comply with design guidelines. Agents farming this area should understand these restrictions, as they affect both property values and buyer expectations.
Automation ROI for Cooper-Young Farming
Agents who leverage technology to systematize their Cooper-Young farming efforts can dramatically improve their return on investment, according to NAR's Technology Survey.
How much should agents budget for farming Cooper-Young? According to Tom Ferry's coaching benchmarks, effective geographic farming requires an investment of $1-3 per household per month across all channels. For Cooper-Young's approximately 2,000 residential parcels, this translates to a monthly budget of $2,000-$6,000.
| Farming Channel | Monthly Cost | Touches/Month | Cost Per Touch | Expected Response Rate |
|---|---|---|---|---|
| Direct Mail (Postcards) | $1,200 | 2,000 | $0.60 | 0.5-1.0% |
| Digital Retargeting Ads | $800 | 15,000 impressions | $0.053 | 0.3-0.8% |
| Email Drip Campaigns | $150 | 800 | $0.19 | 2.5-4.0% |
| Social Media (Geo-targeted) | $400 | 8,000 impressions | $0.050 | 0.4-1.2% |
| Door Knocking (10 hrs/mo) | $0 (time) | 200 | $0 | 1.5-3.0% |
The US Tech Automations platform integrates all five channels into a unified dashboard, enabling agents to trigger automated follow-up sequences when a homeowner engages with any touchpoint. According to platform data, this multi-channel coordination increases conversion from initial contact to listing appointment by 41% compared to isolated channel management.
Competitor Comparison: Farming Automation Platforms
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Geographic Farm Management | Advanced | Basic | None | Basic | None |
| Automated Multi-Channel Sequencing | Yes | Yes | Limited | Yes | Limited |
| Direct Mail Integration | Built-in | Third-party | None | None | None |
| AI-Powered Timing Optimization | Yes | No | No | Basic | No |
| Cost Per Listing Tracking | Yes | Basic | Basic | No | Yes |
| Neighborhood-Level Analytics | Yes | Metro only | Metro only | Zip code | None |
| Starting Monthly Cost | $149 | $499 | $1,000+ | $295 | $69 |
| Farming-Specific ROI Dashboard | Yes | No | No | No | No |
According to RealTrends, agents who adopt farming-specific automation tools close 28% more listings in their target geography within the first 18 months compared to agents using general-purpose CRMs. US Tech Automations stands out for its dedicated geographic farming workflow, built-in direct mail integration, and neighborhood-level analytics that platforms like kvCORE and BoomTown lack.
How to Farm Cooper-Young Effectively in 2026
Follow these steps to establish and scale a systematic farming operation in Cooper-Young, according to proven frameworks from NAR's Center for Realtor Development and top-producing Memphis agents.
Define your farm boundaries precisely. Use Shelby County GIS data to map Cooper-Young's borders: Southern Avenue to the south, East Parkway to the east, Union Avenue to the north, and the railroad tracks to the west. This captures approximately 2,000 residential parcels.
Build your property database from public records. Pull owner names, mailing addresses, purchase dates, and mortgage information from the Shelby County Register of Deeds. Flag properties owned for 7+ years as high-probability listing prospects, according to NAR research on average tenure.
Segment homeowners by likely motivation. Categorize owners into segments: long-tenure (7+ years), recent equity gainers (purchased 2020-2023), absentee landlords, and estate/trust-held properties. Each segment requires different messaging, according to the Real Estate Trainer's farming methodology.
Launch your multi-channel automation sequence. Configure US Tech Automations to deliver monthly market update postcards, biweekly email market snapshots, and geo-targeted social media ads. Set triggers so that homeowners who engage with any channel receive accelerated follow-up.
Create hyperlocal content featuring Cooper-Young data. Produce monthly just-sold reports, quarterly market trend analyses, and annual neighborhood guides. According to Content Marketing Institute research, agents who publish neighborhood-specific content generate 3.2 times more inbound inquiries than those using generic market updates.
Attend and sponsor local events. The Cooper-Young Festival, Cooper-Young Gallery Crawl, and neighborhood association meetings provide face-to-face touchpoints that reinforce your digital presence, according to community farming best practices from Brian Buffini's coaching program.
Track every touchpoint and conversion. Log door knocks, mail responses, email opens, and ad clicks in your CRM. US Tech Automations provides unified dashboards that attribute listing appointments to specific campaigns, enabling data-driven budget allocation.
Analyze and optimize quarterly. Review cost per listing appointment, response rates by channel, and geographic heat maps showing which blocks produce the most engagement. According to McKinsey's research on marketing optimization, quarterly reviews improve campaign ROI by 22% compared to annual-only adjustments.
Scale your sphere within the farm. As you close transactions, add past clients to an inner-circle referral automation sequence. According to NAR, 41% of sellers choose agents through referrals, making your closed clients your most valuable farming asset.
Expand to adjacent neighborhoods strategically. Once you achieve 3%+ market share in Cooper-Young, consider extending your farm into adjacent Overton Park Area or Evergreen neighborhoods, leveraging your Cooper-Young track record as social proof.
Comparable Memphis Metro Markets
Understanding how Cooper-Young compares to nearby Memphis neighborhoods helps agents position their value proposition and identify cross-selling opportunities.
| Neighborhood | Median Price | Price/Sq Ft | DOM | Turnover Rate | Market Character |
|---|---|---|---|---|---|
| Cooper-Young | $285,000 | $178 | 28 | 7.2% | Urban walkable |
| Overton Park Area | $268,000 | $165 | 32 | 6.8% | Cultural anchor |
| Central Gardens | $365,000 | $195 | 34 | 5.9% | Established historic |
| Harbor Town | $340,000 | $210 | 30 | 6.5% | River views, planned |
| South Main | $255,000 | $185 | 26 | 8.1% | Arts district, emerging |
| East Memphis | $315,000 | $155 | 36 | 5.4% | Suburban established |
According to the Memphis Business Journal, Cooper-Young ranks among the top five most desirable neighborhoods in Memphis for homebuyers under 40, alongside Crosstown, South Main, and Harbor Town.
Financing Landscape
According to Freddie Mac's Primary Mortgage Market Survey, the prevailing 30-year fixed mortgage rate stands near 6.4% as of early 2026. Here is how financing shapes Cooper-Young buyer behavior.
| Loan Scenario | Purchase Price | Down Payment | Monthly P&I | Monthly Total (PITI) |
|---|---|---|---|---|
| Conventional (20% down) | $285,000 | $57,000 | $1,426 | $1,785 |
| Conventional (10% down) | $285,000 | $28,500 | $1,604 | $2,015 |
| FHA (3.5% down) | $285,000 | $9,975 | $1,720 | $2,185 |
| VA (0% down) | $285,000 | $0 | $1,783 | $2,210 |
What income is needed to comfortably afford a Cooper-Young home? According to the standard 28% housing cost-to-income ratio recommended by HUD, a household would need approximately $76,500 annual income to comfortably afford the median Cooper-Young home with 20% down. Cooper-Young's median household income of $62,400 suggests many current homeowners purchased at lower price points or rely on dual incomes.
Frequently Asked Questions
What is the median home price in Cooper-Young Memphis in 2026?
The median home price in Cooper-Young stands at approximately $285,000 as of early 2026, according to MAAR MLS data. This represents roughly 31% premium over the Memphis metro median of $218,000, reflecting the neighborhood's walkability, dining scene, and historic architectural character.
How many homes sell in Cooper-Young each year?
Cooper-Young records approximately 145 closed residential transactions annually across its roughly 2,000 residential parcels, according to Shelby County Register of Deeds records. This translates to a turnover rate of 7.2%, which is above the national average of 5.5% reported by NAR.
What commission do Cooper-Young listing agents earn?
Listing agents in Cooper-Young typically earn 2.7% of the sale price, according to local MLS data. On a median-priced $285,000 home, this equates to $7,695 per transaction before brokerage splits.
Is Cooper-Young a good neighborhood to farm for real estate agents?
Cooper-Young's combination of strong turnover (7.2%), premium pricing ($285,000 median), and concentrated geography (approximately 2,000 parcels within walkable boundaries) makes it an excellent farming candidate. According to Tom Ferry's farming criteria, neighborhoods with turnover above 6% and 1,500-3,000 homes represent the ideal farming size.
How long do homes stay on the market in Cooper-Young?
The average days on market in Cooper-Young is 28 days, according to MAAR MLS data. This is 10 days faster than the Shelby County average of 38 days, indicating strong and consistent buyer demand for the neighborhood.
What types of homes are most common in Cooper-Young?
Craftsman bungalows built between 1920-1940 comprise approximately 35% of Cooper-Young's housing stock, according to Shelby County Assessor records. Renovated cottages (25%), condos/townhomes (15%), and Victorian-era homes (12%) round out the primary property types.
How does Cooper-Young compare to Central Gardens for real estate farming?
Cooper-Young offers higher turnover (7.2% vs 5.9%) and lower median prices ($285,000 vs $365,000) compared to Central Gardens, according to MAAR data. Central Gardens yields higher per-transaction commissions but fewer annual opportunities, making Cooper-Young better for agents seeking volume.
What technology tools help agents farm Cooper-Young effectively?
Farming automation platforms like US Tech Automations enable agents to coordinate direct mail, email, digital ads, and CRM follow-up from a single dashboard. According to NAR's Technology Survey, agents who use integrated farming technology close 28% more listings in their target neighborhoods than those using manual methods.
What is the best time of year to list a home in Cooper-Young?
May and June consistently produce the highest median sale prices ($292,000-$295,000) and fastest days on market (24-25 days) in Cooper-Young, according to MAAR's seasonal transaction data. Agents should begin pre-listing outreach in February-March to capture spring seller motivation.
How much does it cost to farm Cooper-Young monthly?
According to Tom Ferry's farming benchmarks, agents should budget $1-3 per household per month across all channels. For Cooper-Young's 2,000 parcels, this translates to approximately $2,000-$6,000 monthly, with the US Tech Automations platform helping optimize spend allocation across direct mail, digital, and email channels.
Conclusion: Capturing Cooper-Young Market Share in 2026
Cooper-Young's combination of strong appreciation (5.8% year-over-year), healthy turnover (7.2%), and premium midtown positioning makes it one of Memphis's most attractive farming opportunities for data-driven agents. The neighborhood's concentrated geography and engaged community create ideal conditions for systematic, multi-channel farming that builds recognition and generates consistent listing appointments.
Agents who pair hyperlocal Cooper-Young market expertise with automation tools can dramatically outperform competitors who rely on sporadic outreach. The US Tech Automations platform provides the infrastructure to coordinate direct mail, email sequences, digital retargeting, and CRM workflows in a unified system purpose-built for geographic farming. Start building your Cooper-Young farming operation today and position yourself as the neighborhood's go-to market expert.
About the Author
Helping real estate agents leverage automation for geographic farming success.
