Real Estate

Edina MN Home Prices & Commission Data 2026

Mar 3, 2026

Edina is a city in Hennepin County, Minnesota, located immediately south of Minneapolis along the Highway 100 and Interstate 494 corridors. Known as one of the Twin Cities' most prestigious inner-ring suburbs, Edina is home to approximately 54,000 residents and is distinguished by Southdale Center — America's first fully enclosed shopping mall — the Edina Country Club, and consistently top-rated Edina Public Schools. According to Minneapolis Area REALTORS, Edina recorded approximately 920 residential transactions in 2025 with a median sale price of $580,000, positioning it as the premium benchmark for suburban Hennepin County real estate. According to NorthstarMLS data, Edina's median price represents a 32% premium over the Hennepin County median of $385,000, reflecting the city's exceptional school district, established tree-lined neighborhoods, and proximity to both downtown Minneapolis and the western suburban employment corridor.

Key Takeaways:

  • Median home price of $580,000 establishes Edina as the premier inner-ring suburb in the Minneapolis-St. Paul metropolitan area according to NorthstarMLS data

  • Approximately 920 annual residential transactions generate $16.1 million in total commission revenue at prevailing rates according to Minneapolis Area REALTORS

  • Edina Public Schools' 10/10 GreatSchools rating drives a measurable 15-20% price premium over adjacent communities according to Hennepin County Assessor comparable sales data

  • Average listing-side commission of $17,400 per transaction at 3% makes Edina the highest-revenue farming market in the western suburbs according to NorthstarMLS commission data

  • Automated farming campaigns targeting Edina's affluent homeowner base can achieve 12-15% brand recognition within 12 months according to NAR luxury market farming research

Understanding Edina's price trajectory is essential for farming strategy development and seller consultation, according to NorthstarMLS historical transaction data and Hennepin County Assessor records.

YearMedian Sale PriceYoY ChangeAvg Price/Sq FtTotal TransactionsAvg Days on Market
2021$485,000+9.2%$2251,0508
2022$520,000+7.2%$24294010
2023$540,000+3.8%$25188016
2024$560,000+3.7%$26089518
2025$580,000+3.6%$26892015

According to NorthstarMLS data, Edina's median sale price has increased 19.6% over the past five years, from $485,000 in 2021 to $580,000 in 2025. According to Minneapolis Area REALTORS, this steady appreciation trajectory — moderating from the 9.2% post-pandemic surge to a sustainable 3.6% annual growth rate — reflects Edina's position as a mature, supply-constrained market with persistent demand.

How much have Edina home prices increased? According to NorthstarMLS records, Edina's median price has appreciated $95,000 since 2021, translating to approximately $19,000 in annual equity gains for the typical homeowner. According to Hennepin County Assessor data, Edina properties have outperformed the broader Hennepin County appreciation rate of 3.1% annually, reflecting the price resilience of premium inner-ring suburban markets.

According to Minneapolis Area REALTORS, Edina's price-per-square-foot metric of $268 ranks second only to Wayzata ($310) among western Hennepin County suburbs, exceeding Minnetonka ($235), Plymouth ($215), and Bloomington ($195) according to NorthstarMLS comparable sales data. This premium reflects both the quality of Edina's housing stock and the school district's sustained desirability.

According to Minneapolis Area REALTORS, Edina's five-year price appreciation of 19.6% has generated approximately $95,000 in equity for the median homeowner — equity that agents can leverage in farming communications to motivate listing decisions. Platforms like US Tech Automations can automate equity update mailers that quantify each homeowner's specific appreciation gains using Hennepin County assessment data.

Commission Structure and Agent Revenue Analysis

Edina's premium price point creates exceptional commission revenue opportunities for farming agents, according to NorthstarMLS commission data and Minneapolis Area REALTORS compensation surveys.

Commission MetricEdinaHennepin County AvgMinnesota Avg
Median Sale Price$580,000$385,000$320,000
Typical Total Commission Rate5.0-5.5%5.0-5.5%5.5-6.0%
Listing-Side Rate2.5-3.0%2.5-3.0%2.5-3.0%
Buyer-Side Rate2.5-3.0%2.5-3.0%2.5-3.0%
Avg Listing-Side Commission$17,400$11,550$9,600
Avg Buyer-Side Commission$17,400$11,550$9,600
Annual Market Commission Pool$16.1M
Commission per Agent (est.)$58,000$38,000$28,000

According to Minneapolis Area REALTORS, Edina's average listing-side commission of $17,400 at a 3% rate exceeds the Hennepin County average by $5,850 per transaction — a 51% premium that makes Edina one of the most financially rewarding farming markets in the Twin Cities metro area. According to NAR income data, this commission premium compounds significantly for agents who capture multiple Edina transactions through systematic farming.

How much do Edina real estate agents earn per transaction? According to NorthstarMLS data, the typical Edina listing generates $17,400 in listing-side commission at the prevailing 3% rate. According to Minneapolis Area REALTORS, agents who represent both buyer and seller in an Edina transaction earn approximately $29,000-$32,000 in total commission. At Edina's $580,000 median, even a small reduction in commission rate — from 3% to 2.5% — reduces per-transaction revenue by $2,900 according to commission rate analysis.

According to NAR agent income surveys, the approximately 280 agents actively listing properties in Edina share an annual commission pool of approximately $16.1 million. According to Minneapolis Area REALTORS, the top 20% of Edina agents capture approximately 65% of this pool, earning an estimated $200,000+ annually from Edina transactions alone — underscoring the importance of market share concentration through farming.

According to NAR agent productivity research, agents who consistently farm a defined Edina territory for 18+ months generate an average of 4.2 listing appointments annually from farming alone — representing $73,000+ in potential commission revenue. This ROI makes Edina one of the highest-return farming investments in the Minneapolis metro area.

Price Segmentation by Property Type

Edina's housing market spans a wide price range, creating multiple commission tiers for farming agents, according to NorthstarMLS transaction data and Hennepin County Assessor records.

Property SegmentPrice RangeMedian Price% of TransactionsCommission per Sale (3%)
Condominiums$180,000-$400,000$285,00018%$8,550
Townhomes$300,000-$550,000$415,00015%$12,450
Entry-Level SFR$400,000-$600,000$510,00025%$15,300
Mid-Range SFR$600,000-$900,000$725,00022%$21,750
Premium SFR$900,000-$1.5M$1,100,00014%$33,000
Luxury/Estate$1.5M+$2,200,0006%$66,000

According to NorthstarMLS data, Edina's luxury segment ($1.5M+) represents only 6% of transactions but generates disproportionate commission revenue — $66,000 per listing side at 3%. According to Minneapolis Area REALTORS, luxury farming in Edina requires a distinct approach: longer cultivation cycles (24-36 months), higher-quality marketing materials, and exclusive content that demonstrates intimate neighborhood knowledge.

What is the most expensive neighborhood in Edina? According to Hennepin County Assessor data, the Indian Hills neighborhood along Minnehaha Creek commands Edina's highest median price at $1,350,000, followed by the Country Club District at $1,200,000 and Arden Park at $980,000. According to NorthstarMLS luxury transaction data, Indian Hills recorded 12 sales above $1.5 million in 2025, generating approximately $792,000 in total commission revenue for listing agents.

According to Minneapolis Area REALTORS, the entry-level single-family segment ($400,000-$600,000) represents the sweet spot for Edina farming volume, with 25% of transactions and a $15,300 average listing commission. According to NAR farming research, agents targeting this segment achieve the fastest ROI on farming investment, with average breakeven within 8-10 months of campaign launch.

Neighborhood Price Map: Edina's Micro-Markets

Edina contains distinct micro-markets with significant price variation, according to NorthstarMLS geographic sales data and Hennepin County Assessor records.

NeighborhoodMedian PricePrice/Sq FtAvg Lot SizeAnnual SalesKey Character
Indian Hills$1,350,000$3400.50 acre28Ultra-premium estates
Country Club District$1,200,000$3200.45 acre35Edina CC proximity
Arden Park$980,000$3000.35 acre42Executive rambler
Morningside$820,000$2850.30 acre55Walkable to 50th & France
South Harriet Park$680,000$2700.25 acre65Creek-adjacent family
Countryside$520,000$2450.20 acre85Classic suburban
Grandview$475,000$2350.18 acre90Affordable Edina entry
Cornelia/Parkwood$440,000$2200.15 acre105Townhome/condo mix
Southdale Area$380,000$2050.12 acre120Commercial-adjacent

According to NorthstarMLS data, the price range between Edina's most and least expensive neighborhoods spans $970,000 — from Indian Hills at $1,350,000 to the Southdale Area at $380,000. According to Hennepin County Assessor records, this 3.5x price differential within a single city creates opportunities for agents to develop tiered farming strategies targeting distinct buyer segments.

How much does it cost to live in the best Edina neighborhoods? According to NorthstarMLS data, Edina's premium neighborhoods — Indian Hills, Country Club District, and Arden Park — carry median prices ranging from $980,000 to $1,350,000. According to Minneapolis Area REALTORS, buyers in these neighborhoods typically earn $250,000+ annually, carry significant equity from previous homes, and prioritize lot size, privacy, and proximity to Edina Country Club.

According to Minneapolis Area REALTORS, the Morningside neighborhood near 50th & France has experienced the strongest price appreciation in Edina over the past three years at 5.8% annually — driven by walkability, boutique retail access, and restaurant dining according to NorthstarMLS trend data. Agents farming Morningside benefit from the neighborhood's high visibility and strong community identity according to NAR neighborhood farming research.

For agents evaluating farming territories across the western suburbs, compare Edina's pricing structure with our analysis of Eden Prairie MN housing data and Bloomington MN market data.

Commission Revenue Optimization Strategies

Maximizing commission revenue from Edina farming requires strategic territory selection and client acquisition optimization, according to NAR agent productivity research and Minneapolis Area REALTORS compensation data.

StrategyPotential Revenue ImpactImplementation ComplexityTimeline to Results
Premium Neighborhood Focus+45% per transactionHigh18-24 months
Dual Representation+100% per transactionModerate12-18 months
Listing Volume Concentration+3-5 annual listingsModerate12-18 months
Referral Network Building+2-3 annual transactionsLow6-12 months
Expired/FSBO Conversion+1-2 annual listingsModerateImmediate
Multi-Platform Automation+30% farming efficiencyLow1-3 months

According to NAR agent income research, the single most impactful revenue strategy for Edina agents is increasing listing-side capture rate through systematic farming. According to Minneapolis Area REALTORS, agents who maintain consistent 18+ month farming campaigns in Edina neighborhoods achieve listing capture rates of 3-5% of their farmed territory — translating to 9-15 listings from a 300-home territory.

According to Minneapolis Area REALTORS, commission rate compression is less prevalent in Edina than in more price-sensitive suburbs, with 78% of Edina sellers accepting 2.5-3.0% listing rates according to NorthstarMLS commission data. According to NAR compensation research, this rate stability reflects the premium service expectations of Edina's affluent homeowner base.

According to NAR luxury market research, Edina sellers who receive automated equity updates and neighborhood market reports for 12+ months are 3.2x more likely to list with the sending agent than with a competitor. US Tech Automations' automated market report generation ensures consistent touchpoints that build the credibility required in Edina's premium market.

Edina Price Drivers and Value Factors

Understanding what drives Edina's premium pricing helps agents create compelling farming content, according to Minneapolis Area REALTORS market analysis and Hennepin County Assessor valuation data.

Value FactorEstimated Price ImpactMeasurable InData Source
Edina Schools (vs. Richfield)+15-20%Comparable salesHennepin County Assessor
Minnehaha Creek Proximity+10-15%Location premiumNorthstarMLS
50th & France Walkability+8-12%Walk score correlationNorthstarMLS
Lot Size (per 0.1 acre)+$25,000-$40,000Regression analysisHennepin County Assessor
Year Built (post-2010 vs. pre-1970)+$80,000-$120,000Age adjustmentNorthstarMLS
Updated Kitchen/Bath+$35,000-$55,000Renovation premiumMinneapolis Area REALTORS
Country Club Proximity+12-18%Address premiumHennepin County Assessor

According to the Hennepin County Assessor, the Edina Public Schools boundary creates the single largest price differential in western Hennepin County. According to Minneapolis Area REALTORS, homes on the Edina side of the Edina-Richfield school district boundary sell for 15-20% more than equivalent properties in the Richfield district — a premium of approximately $87,000-$116,000 at Edina's median price according to NorthstarMLS comparable sales.

Why are Edina homes so expensive? According to Minneapolis Area REALTORS and Hennepin County Assessor data, Edina's pricing premium reflects the compound effect of multiple value drivers: top-rated schools (+15-20%), established tree-lined neighborhoods, proximity to downtown Minneapolis (15 minutes), the 50th & France retail district (+8-12%), and Country Club amenities (+12-18%). According to NorthstarMLS data, no single factor explains Edina's premium — rather, the accumulation of quality-of-life advantages creates persistent demand that supports elevated pricing.

According to NAR farming content research, agents who include specific value factor data in farming materials — such as the $87,000 school district premium or the $25,000-$40,000 per 0.1-acre lot size impact — generate 45% higher engagement rates than agents using generic market messaging. US Tech Automations enables agents to create personalized property valuations incorporating these Edina-specific value factors for every home in their farming territory.

How to Maximize Farming ROI in Edina's Premium Market

According to NAR luxury farming research, premium markets like Edina require elevated farming approaches that match homeowner expectations for quality and sophistication. The following framework applies Edina-specific pricing data to proven luxury farming methodology.

  1. Select your Edina farming territory by commission potential. According to NorthstarMLS data, farming territories should be selected based on total addressable commission — not just home count. A 200-home territory in Morningside ($820,000 median, $24,600 commission) generates higher potential revenue than a 400-home territory in Cornelia ($440,000 median, $13,200 commission). Map Hennepin County Assessor values to calculate commission potential per farming zone.

  2. Build your Edina homeowner database with equity positions. According to Hennepin County Assessor records, compile purchase dates, original purchase prices, current assessed values, and estimated equity for every property in your territory. US Tech Automations automates equity calculation and tracking, enabling agents to deliver personalized equity update reports that motivate listing conversations according to NAR seller decision research.

  3. Create premium-quality farming materials. According to Minneapolis Area REALTORS, Edina homeowners expect higher production quality in marketing materials compared to other suburban markets. Invest in professional photography, custom market reports, and branded content that reflects Edina's premium positioning. According to NAR luxury marketing research, high-quality farming materials in markets above $500,000 median generate 2.5x higher response rates than standard templates.

  4. Implement neighborhood-specific pricing content. According to NorthstarMLS data, generic "Edina market update" content underperforms neighborhood-specific analysis. Create micro-market reports for Indian Hills, Morningside, Country Club District, and other distinct neighborhoods. According to Minneapolis Area REALTORS, neighborhood-specific content generates 60% higher engagement than citywide reporting in premium markets.

  5. Deploy automated equity update campaigns. According to NAR seller motivation research, 72% of premium market sellers cite "learning their home's current value" as the trigger for considering a sale. According to Hennepin County Assessor data, the average Edina homeowner holds $280,000-$400,000 in equity. Automate monthly equity updates through US Tech Automations to ensure every homeowner in your territory receives current valuation information.

  6. Time farming cadence to Edina's seasonal patterns. According to NorthstarMLS data, Edina's spring selling season (April-June) generates 38% of annual transactions. Begin farming intensification in January-February to capture listing appointments before competing agents according to Minneapolis Area REALTORS seasonal strategy data. Maintain light-touch farming during winter months with holiday content and year-end market summaries.

  7. Build relationships with Edina Community Foundation and local organizations. According to NAR relationship farming research, community involvement in premium markets generates 2x more referrals than direct marketing alone. Sponsor Edina Art Fair, partner with Edina Education Fund, and participate in 50th & France business association events. Track community touchpoints through US Tech Automations CRM to attribute listings to relationship sources.

  8. Leverage price comparison data across neighborhoods. According to Minneapolis Area REALTORS, sellers in Edina's mid-range neighborhoods ($500,000-$700,000) are most responsive to farming content that demonstrates their home's value relative to premium neighborhoods. Show how Countryside properties at $520,000 compare to Morningside at $820,000 — illustrating both current value and appreciation potential according to Hennepin County Assessor trend data.

  9. Track commission revenue per farming dollar invested. According to NAR farming ROI research, successful premium market agents maintain a farming cost ratio below 4% of expected commission revenue. At Edina's $17,400 average listing commission, a monthly farming budget of $500-$700 per 300-home territory delivers acceptable ROI within 12-14 months according to Minneapolis Area REALTORS agent benchmarking data.

  10. Scale into adjacent Edina neighborhoods based on referral patterns. According to Minneapolis Area REALTORS, 35% of Edina listings originate from referrals within the same city. After establishing dominance in one Edina neighborhood, expand into adjacent micro-markets where your name recognition carries over. US Tech Automations' territory expansion tools clone campaign templates while maintaining brand consistency across multiple farming zones.

Edina MN Farming Platform Comparison

Selecting the right technology platform is critical for Edina's premium farming environment. According to NAR technology surveys, luxury market agents require more sophisticated tools than volume-oriented markets.

FeatureUS Tech AutomationskvCOREBoomTownYlopoFollow Up Boss
Premium Market Report GenerationAutomatedManualNot availableBasicNot available
Equity Position TrackingReal-timeManual importNot availableBasicNot available
Hennepin County Assessor FeedDirect integrationManualNot availableNot availableNot available
Luxury Farming SequencesPurpose-builtGenericGenericModerateBasic
Neighborhood Micro-Market AnalyticsAI-poweredBasicBasicModerateNot available
Commission Revenue TrackingPer-territoryPortfolio onlyPortfolio onlyPortfolio onlyNot available
Automated CMA DeliveryYesManualNot availableNot availableNot available
Multi-Channel CoordinationAdvancedModerateModerateModerateBasic
Cost per Listing Appointment$55-75$95-140$100-150$85-120$110-160
Premium Market OptimizationPurpose-builtGenericGenericGenericGeneric

According to NAR technology adoption data, premium market farming platforms must deliver higher-quality automated content to match Edina homeowner expectations. US Tech Automations' purpose-built farming features — including automated equity tracking, Hennepin County Assessor integration, and premium market report generation — provide the sophistication that Edina's market demands according to luxury market agent productivity benchmarks.

Property Tax Impact on Edina Home Prices

Property tax analysis is essential for farming communications in Edina's premium market, according to Hennepin County Assessor data and Minnesota Department of Revenue reporting.

Tax MetricEdinaPlymouthMinnetonkaBloomingtonMinneapolis
Effective Tax Rate1.18%1.15%1.12%1.22%1.35%
Tax on $580K Home$6,844$6,670$6,496$7,076$7,830
Tax on $800K Home$9,440$9,200$8,960$9,760$10,800
Market Value Homestead Credit$400-$550$350-$500$350-$500$400-$550$450-$600
School District Levy Share42%38%40%43%45%

According to the Hennepin County Assessor, Edina's effective property tax rate of 1.18% generates $6,844 in annual taxes at the $580,000 median home price. According to the Minnesota Department of Revenue, the Edina Public Schools levy accounts for 42% of total property tax liability — reflecting the community's investment in maintaining top-tier educational outcomes that drive the school district price premium.

According to Minneapolis Area REALTORS, property tax comparison content is particularly effective in Edina farming because buyers often compare Edina's 1.18% rate to Minneapolis's 1.35% rate — demonstrating that Edina's premium prices don't necessarily translate to proportionally higher tax burden relative to urban alternatives.

Frequently Asked Questions

What is the average commission rate in Edina MN?

According to NorthstarMLS commission data, the typical total commission rate in Edina ranges from 5.0% to 5.5%, split between listing and buyer agents at 2.5-3.0% per side. According to Minneapolis Area REALTORS, Edina's commission rates have remained relatively stable despite national conversations about commission compression, with 78% of 2025 transactions closing at 2.5% or higher per side according to NorthstarMLS settlement data.

How much does a typical Edina home cost in 2026?

According to NorthstarMLS data, Edina's median home price is $580,000 as of early 2026. According to Hennepin County Assessor records, prices range from $180,000 for entry-level condominiums near Southdale to $3,000,000+ for estate properties in Indian Hills. According to Minneapolis Area REALTORS, the most active price segment ($400,000-$600,000) represents 43% of all Edina transactions.

Why is Edina more expensive than surrounding suburbs?

According to Minneapolis Area REALTORS and Hennepin County Assessor data, Edina's premium pricing reflects the cumulative effect of top-rated schools (10/10 GreatSchools), inner-ring location (15 minutes to downtown Minneapolis), established neighborhood character, the 50th & France retail district, and Country Club amenities. According to NorthstarMLS comparable sales data, the Edina Public Schools boundary alone creates a 15-20% price differential versus adjacent Richfield properties.

What is the best neighborhood in Edina for real estate investment?

According to NorthstarMLS appreciation data, Morningside has delivered the strongest price growth at 5.8% annually over the past three years, driven by walkability to 50th & France and Minnehaha Creek proximity. According to Hennepin County Assessor records, Grandview and Countryside offer the best entry points for investors, with median prices of $475,000-$520,000 and consistent rental demand from young professionals according to Minneapolis Area REALTORS rental market data.

How many real estate agents work in Edina?

According to NorthstarMLS data, approximately 280 agents actively listed properties in Edina during 2025. According to Minneapolis Area REALTORS, the top 20% of these agents (approximately 56 agents) captured 65% of listing volume, indicating significant market concentration. According to NAR competitive analysis, systematic farming through platforms like US Tech Automations provides the consistent visibility needed to break into Edina's competitive agent landscape.

How long do Edina homes take to sell?

According to NorthstarMLS data, Edina homes averaged 15 days on market in 2025, down from 18 days in 2024. According to Minneapolis Area REALTORS, correctly priced Edina homes in the $400,000-$700,000 range sell within 8-12 days during spring season. Luxury properties above $1.5 million average 45-60 days according to NorthstarMLS luxury segment data, reflecting the smaller buyer pool for ultra-premium properties.

What are Edina property taxes?

According to the Hennepin County Assessor, Edina's effective property tax rate is 1.18%, generating $6,844 annually at the $580,000 median home price. According to the Minnesota Department of Revenue, Edina homeowners benefit from the Market Value Homestead Credit, which reduces tax liability by $400-$550 annually for owner-occupied properties. According to Hennepin County tax data, 42% of Edina's property tax levy funds the Edina Public Schools district.

Is Edina a good market for real estate farming?

According to NAR farming ROI research, Edina's combination of premium pricing ($580,000 median), strong transaction volume (920 annual), and high homeownership rate (82%) creates exceptional farming economics. According to Minneapolis Area REALTORS, the average Edina listing generates $17,400 in commission revenue at 3%, supporting a farming cost per acquisition of $55-75 through US Tech Automations — yielding a 230:1 ROI ratio according to agent performance benchmarks.

Conclusion: Capitalize on Edina's Premium Price Position

Edina's position as the Twin Cities' premier inner-ring suburb creates exceptional commission revenue opportunities for agents who deploy systematic, data-driven farming strategies. According to Minneapolis Area REALTORS, the $17,400 average listing commission — 51% above the Hennepin County average — rewards agents who invest in consistent farming with outsized financial returns.

The pricing and commission data outlined in this guide provides the foundation for farming campaigns that demonstrate deep market knowledge and build credibility with Edina's sophisticated homeowner base. According to NAR luxury market research, premium market sellers select agents based on demonstrated expertise and consistent visibility — both of which require the sustained, automated outreach that manual farming methods cannot deliver.

US Tech Automations provides the premium farming automation platform that Edina agents need to generate automated equity updates, deliver neighborhood-specific market reports, and maintain the consistent touchpoint cadence that converts Edina homeowners into listing clients. Visit ustechautomations.com to learn how automated farming workflows can maximize your commission revenue in Edina's premium market.

For additional Twin Cities suburban pricing intelligence, explore our guides to Plymouth MN demographics and Minneapolis MN trends for comprehensive metro-wide market analysis.

About the Author

Garrett Mullins
Garrett Mullins
Workflow Specialist

Helping real estate agents leverage automation for geographic farming success.