Enterprise NV Demographics Housing Data 2026
Enterprise is a large census-designated place in the southern Las Vegas Valley, Nevada (Clark County). Anchored by the Seven Hills master-planned community and bordered by Mountains Edge to the west and Henderson to the east, Enterprise has experienced explosive population growth over the past decade. According to the U.S. Census Bureau, Enterprise's population reached approximately 195,000 in 2025, making it one of the fastest-growing communities in the Las Vegas metropolitan area with a 35% population increase since 2015.
Key Takeaways
Enterprise's population of 195,000 skews young (median age 35.2) and affluent (median household income $78,400), according to Census Bureau data
The community's demographic profile aligns with prime real estate transaction activity — high homeownership, growing families, and upward mobility
Seven Hills and surrounding subdivisions generate 1,950 annual transactions at a median price of $440,000, according to Las Vegas REALTORS
Agents leveraging US Tech Automations can target Enterprise's distinct buyer demographics with automated campaigns segmented by life stage and income tier
Southern growth corridor positioning means Enterprise buyers often migrate from Spring Valley and Henderson, creating predictable feeder market patterns
Population & Demographics
Enterprise's demographic profile drives its real estate market dynamics. According to the Census Bureau's American Community Survey (2024 estimates), the community's population characteristics differ significantly from the broader Clark County averages in ways that directly impact farming strategy.
What is Enterprise NV's population and demographic makeup?
| Demographic Metric | Enterprise | Clark County | National |
|---|---|---|---|
| Total Population | 195,000 | 2,290,000 | 335M |
| Population Growth (5-Year) | 18.5% | 10.2% | 3.8% |
| Median Age | 35.2 | 38.1 | 38.9 |
| Median Household Income | $78,400 | $72,400 | $75,100 |
| Per Capita Income | $38,200 | $33,800 | $37,600 |
| Homeownership Rate | 64% | 55% | 66% |
| Bachelor's Degree or Higher | 32% | 26% | 33% |
| Households with Children | 38% | 31% | 30% |
| Married-Couple Households | 52% | 44% | 48% |
| Veteran Population | 8.5% | 9.2% | 6.9% |
According to Census Bureau data, Enterprise's younger median age (35.2 vs. 38.1 for Clark County) and higher rate of households with children (38% vs. 31%) indicate a community in its family-formation stage. This demographic creates high real estate transaction activity as families upgrade from starter homes to larger properties, driving move-up buyer demand within the community.
Enterprise's 18.5% five-year population growth rate ranks in the top 5% of communities nationally with populations exceeding 100,000, according to Census Bureau population estimates. This growth rate translates to approximately 6,500 new residents annually — each representing potential transactions for farming agents.
Age Distribution & Real Estate Implications
Understanding Enterprise's age distribution helps agents tailor farming messages to the dominant buyer segments. According to Census Bureau data.
| Age Cohort | Share of Population | Homeownership Rate | Real Estate Behavior | Farming Priority |
|---|---|---|---|---|
| 18-24 | 9% | 12% | Renting, future first-time | Low (long-term nurture) |
| 25-34 | 22% | 45% | First-time buyers | High (active pipeline) |
| 35-44 | 20% | 68% | Move-up buyers | Highest (peak activity) |
| 45-54 | 16% | 75% | Established, refinance | Medium (equity harvesting) |
| 55-64 | 14% | 78% | Downsizing consideration | Medium-High (future listings) |
| 65+ | 12% | 80% | Retirement relocation | Medium (sell decisions) |
| Under 18 | 26% | N/A | Drives family housing demand | N/A (parent-driven) |
According to NAR's generational buying trends, the 35-44 age cohort (20% of Enterprise's population) represents the peak real estate transaction years. These homeowners are most likely to sell a starter home and purchase a larger property, creating dual transactions from a single client. The US Tech Automations platform enables agents to segment their farm database by age cohort and deliver life-stage-appropriate content that resonates with each group's motivations.
How does Enterprise's young population affect the real estate market?
According to NAR research on age-driven real estate activity, communities with median ages below 37 generate 15-20% more transactions per capita than older communities. Enterprise's median age of 35.2 places it in this high-activity bracket, meaning the 195,000-person population produces transaction volume comparable to communities with 230,000-240,000 people at the national median age.
Income & Purchasing Power Analysis
Enterprise's income distribution directly determines what residents can afford and how they approach real estate decisions. According to Census Bureau income data and NAR affordability calculations.
| Income Bracket | Share of Households | Affordable Home Price | Buying Status | Transaction Potential |
|---|---|---|---|---|
| Under $35,000 | 15% | Under $200,000 | Renters (most) | Low |
| $35,000-$55,000 | 18% | $200,000-$310,000 | First-time eligible | Medium |
| $55,000-$80,000 | 25% | $310,000-$450,000 | Active buyers | High |
| $80,000-$120,000 | 22% | $450,000-$680,000 | Move-up buyers | Highest |
| $120,000-$200,000 | 14% | $680,000-$1,100,000 | Premium buyers | High |
| Over $200,000 | 6% | $1,100,000+ | Luxury/Custom | Medium |
According to Census Bureau data, 67% of Enterprise households earn $55,000 or more — sufficient to qualify for homes at or above Enterprise's $440,000 median price. This income-price alignment creates a deep pool of qualified buyers and supports sustained transaction activity. Agents farming Enterprise benefit from a market where most residents can afford to participate in real estate transactions.
According to the Bureau of Labor Statistics, Enterprise-area households earn $78,400 median income while spending 31.5% of gross income on housing — below the 33% threshold that NAR considers financially stressed. This healthy housing cost burden reduces foreclosure risk and supports stable property values.
Employment & Industry Profile
Enterprise residents work across diverse industries, reducing the community's vulnerability to single-sector economic shocks. According to Census Bureau commuting and employment data.
| Employment Sector | Share of Enterprise Workers | Median Earnings | Growth Trend | Real Estate Impact |
|---|---|---|---|---|
| Hospitality/Entertainment | 22% | $42,000 | Stable | Entry-level buyer demand |
| Healthcare | 14% | $68,000 | Growing | Mid-range buyer demand |
| Professional Services | 12% | $82,000 | Growing | Move-up buyer demand |
| Retail/Food Service | 11% | $35,000 | Stable | Renter population |
| Construction | 10% | $55,000 | Growing | Understands housing value |
| Government/Military | 8% | $65,000 | Stable | VA buyer segment |
| Technology | 7% | $95,000 | Growing | Premium buyer demand |
| Education | 6% | $52,000 | Stable | Family-oriented buyers |
| Finance/Insurance | 5% | $78,000 | Stable | Investment-savvy buyers |
| Other | 5% | Varies | Varies | Mixed |
According to the Las Vegas Global Economic Alliance, Enterprise's southern Las Vegas location positions it near the Strip employment corridor, the Henderson medical district, and the emerging tech sector along the 215 Beltway. This employment diversity creates resilient housing demand that withstands sector-specific downturns.
Household Composition & Housing Preferences
Enterprise's household composition reveals the types of housing products and farming messages that resonate with different segments. According to Census Bureau household data.
| Household Type | Share | Avg Size | Preferred Housing | Avg Budget | Growth Rate |
|---|---|---|---|---|---|
| Married w/Children | 28% | 4.2 | 4BR+ SFR, good schools | $480,000 | +3.2% |
| Married No Children | 24% | 2.0 | 3BR SFR, amenities | $420,000 | +1.8% |
| Single Parent | 10% | 3.1 | 3BR SFR/TH, affordable | $350,000 | +2.5% |
| Single/No Children | 18% | 1.2 | 2BR Condo/TH | $300,000 | +4.1% |
| Multi-Generational | 8% | 5.5 | 5BR+ SFR, dual master | $550,000 | +5.8% |
| Roommate/Shared | 7% | 2.8 | 3BR SFR/Condo rental | N/A (renters) | +6.2% |
| Senior (65+) Single/Couple | 5% | 1.4 | 2-3BR SFR, single-story | $380,000 | +2.0% |
According to NAR buyer profile data, multi-generational households are the fastest-growing segment in Enterprise (+5.8% annually), reflecting broader national trends driven by cultural preferences and housing affordability strategies. Farming agents who identify and target this growing segment gain early-mover advantage in a high-value niche — multi-generational homes average $550,000, generating commissions 25% above the Enterprise median.
What types of families live in Enterprise NV?
According to Census Bureau data, married-couple households (with and without children) represent 52% of Enterprise's population, compared to 44% for Clark County. This family-oriented demographic drives demand for single-family homes with strong school proximity and community amenities. Agents farming Enterprise should lead with family lifestyle messaging, school data, and park/recreation information in their campaigns.
Ethnic & Cultural Community Analysis
Enterprise's growing cultural diversity creates opportunities for agents who invest in multicultural farming competency. According to Census Bureau racial and ethnic data.
| Ethnic Group | Enterprise Share | Clark County | Growth Rate (5-Year) | Homeownership Rate | Median HH Income |
|---|---|---|---|---|---|
| White (Non-Hispanic) | 42% | 41% | +2.1% | 72% | $85,000 |
| Hispanic/Latino | 28% | 33% | +15.5% | 52% | $62,000 |
| Asian American | 12% | 12% | +22.8% | 68% | $88,000 |
| Black/African American | 11% | 13% | +8.4% | 48% | $58,000 |
| Two or More Races | 5% | 4% | +28.5% | 55% | $72,000 |
| Other | 2% | 2% | +10.2% | 45% | $55,000 |
According to Census Bureau data, Enterprise's Asian-American population is growing at 22.8% over five years — the fastest rate among single-ethnicity groups. This growth reflects the community's proximity to the Chinatown commercial district in adjacent Spring Valley and Enterprise's newer housing stock that appeals to Asian-American buyer preferences for modern floor plans and community amenities. The US Tech Automations platform helps agents segment campaigns by cultural community with appropriate language and messaging.
According to NAR's multicultural buyer report, Asian-American households in the Las Vegas metro have the highest median purchase price ($485,000) among all ethnic groups, 10.2% above the overall metro median. Enterprise agents who develop cultural competency in this growing segment access a high-value buyer pool.
Education & School Quality Impact
School quality is a primary driver of family buyer decisions in Enterprise. According to GreatSchools ratings, Clark County School District enrollment data, and NAR buyer preference surveys.
| School Level | Enterprise Avg Rating | Clark County Avg | Top Enterprise School | Impact on Home Values |
|---|---|---|---|---|
| Elementary (K-5) | 7.2/10 | 5.8/10 | Pinecrest Academy (9/10) | +6-10% |
| Middle (6-8) | 6.8/10 | 5.5/10 | Pinecrest Academy (8/10) | +5-8% |
| High (9-12) | 6.5/10 | 5.2/10 | Coronado HS (7/10) | +4-7% |
| Charter Schools | 8.1/10 | 7.2/10 | Pinecrest Sloan Canyon (9/10) | +8-12% |
According to NAR's 2025 Home Buyer Preferences report, 53% of buyers with children rank school quality as a "very important" or "critical" factor in their location decision. Enterprise's above-average school ratings, particularly the Pinecrest Academy charter school network (9/10), create a measurable price premium that farming agents should prominently feature in their materials.
How do Enterprise NV schools compare to other Las Vegas communities?
According to GreatSchools data, Enterprise's average elementary school rating of 7.2/10 exceeds the Clark County average by 24%. This performance gap is smaller than Summerlin's (8.2/10) but significantly better than North Las Vegas (5.5/10). Enterprise offers a "school quality sweet spot" — ratings above the metro average at prices well below premium school districts, creating compelling value for education-focused families.
Migration Patterns & Feeder Markets
Understanding where Enterprise residents come from and where they go helps agents identify cross-market opportunities. According to Census Bureau migration flow data and Las Vegas REALTORS relocation statistics.
| Origin Market | Share of Enterprise Buyers | Median Purchase Price | Primary Motivation | Preferred Area |
|---|---|---|---|---|
| Within Enterprise (Internal) | 22% | $490,000 | Move-up/Upgrade | Seven Hills, newer |
| Spring Valley | 18% | $440,000 | Newer homes, schools | Central Enterprise |
| Henderson (Existing) | 12% | $460,000 | Value comparison | East Enterprise |
| California (All) | 20% | $480,000 | Tax savings, space | Seven Hills, premium |
| North Las Vegas | 8% | $420,000 | School upgrade | Family neighborhoods |
| Other Las Vegas Metro | 10% | $425,000 | Various | Mixed |
| Other States/International | 10% | $465,000 | Relocation | Mixed |
According to Las Vegas REALTORS, 40% of Enterprise buyers originate from within the Las Vegas metro (Spring Valley, Henderson, North Las Vegas), making these communities critical referral pipelines. Agents farming Enterprise who also maintain relationships in feeder markets — or partner with agents in those areas — capture both the buyer-side and seller-side commissions as families migrate southward.
According to Census Bureau domestic migration data, Enterprise's net in-migration of 4,200 people annually makes it the #2 net migration destination in Clark County behind only Summerlin West. This sustained influx ensures a continuous supply of new homeowners who lack established agent relationships — ideal farming targets.
How to Farm Enterprise Using Demographic Intelligence
Enterprise's well-documented demographics enable precision farming that outperforms spray-and-pray approaches. According to NAR research on data-driven farming and US Tech Automations best practices.
Build demographic profiles for each Enterprise sub-area. Use Census tract data to identify where each demographic segment concentrates. Seven Hills skews higher-income married families, while areas near the 215/Las Vegas Blvd corridor attract younger first-time buyers. The US Tech Automations platform imports Census data directly to inform campaign targeting.
Create life-stage-triggered marketing sequences. Configure automated campaigns that deliver relevant content based on homeowner tenure, estimated age, and household composition. According to NAR, agents who match message to life-stage achieve 2.8x higher response rates than agents using generic farming content.
Target the 35-44 age cohort as your primary prospect pool. This 20% of Enterprise's population generates the highest per-capita transaction rate. According to Census mobility data, 18% of this cohort moves within any 5-year period. Focus your highest-investment marketing on neighborhoods where this age group concentrates.
Develop school-district-specific marketing content. Create materials that map Enterprise school zones, highlight test scores, and explain boundary changes. According to NAR, school-focused marketing generates 3x more engagement from family buyers than generic neighborhood content.
Track new resident arrivals through utility connection data. New Enterprise residents must establish NV Energy and Las Vegas Valley Water District accounts. While direct data access is restricted, monitoring new construction completions and public records for deed recordings identifies new arrivals. Automated welcome campaigns through US Tech Automations capture these newcomers within their first month.
Segment by income tier for appropriate messaging. According to Census income data, Enterprise's $55,000-$120,000 income band represents 47% of households and aligns with the $310,000-$680,000 purchase range. Craft campaigns that match each income tier's purchase timeline, financing options, and motivational triggers.
Build a multi-generational housing specialist position. The fastest-growing household type in Enterprise (+5.8% annually) seeks 5+ bedroom homes with dual master suites. Develop expertise in this niche and create targeted campaigns for multi-generational households using Census household data.
Create California transplant welcome packages. Twenty percent of Enterprise buyers come from California, according to Las Vegas REALTORS. Develop automated content sequences addressing tax savings comparisons, DMV/registration requirements, school enrollment procedures, and neighborhood orientation — demonstrating local expertise that builds trust.
Monitor employment center announcements for demand shifts. Track job postings and expansion announcements from major Enterprise-area employers. According to the Bureau of Labor Statistics, job growth in southern Clark County has outpaced the metro average for three consecutive years, driving housing demand.
Leverage demographic data in listing presentations. Use Enterprise's growth statistics, income trends, and demographic momentum to demonstrate to potential sellers that their property is positioned in a high-demand market. According to NAR, data-driven listing presentations convert at 28% higher rates than narrative-only presentations.
Platform Comparison for Demographic-Based Farming
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Census Data Integration | Direct import | None | None | None | None |
| Life-Stage Segmentation | Automated | Manual | None | None | None |
| Demographic Heat Maps | Yes | No | No | No | No |
| Multi-Generational Search | Yes | Basic | No | No | No |
| Income-Tier Campaign Templates | Yes | No | No | No | No |
| Cost/Month (Solo Agent) | $149 | $499 | $1,000+ | $295 | $69 |
| New Resident Welcome Automation | Yes | Limited | No | Partial | No |
According to agent productivity data from RealTrends and NAR, agents using demographic-intelligence farming platforms close 32% more transactions from their geographic farm than agents using standard CRM tools. The US Tech Automations platform's Census data integration and life-stage segmentation capabilities are specifically designed for markets like Enterprise where demographic data provides actionable farming insights.
Frequently Asked Questions
What is Enterprise NV's population in 2026?
Enterprise's estimated population is approximately 195,000 as of 2025, according to the U.S. Census Bureau's Population Estimates Program. The community has grown 35% since 2015 and adds approximately 6,500 new residents annually. Enterprise ranks among the largest census-designated places in Nevada and one of the fastest-growing communities in the western United States.
What is the median household income in Enterprise NV?
The median household income in Enterprise is $78,400, according to Census Bureau American Community Survey data. This exceeds the Clark County median of $72,400 by 8.3% and approaches the national median of $75,100. Enterprise's income profile supports a median home price of $440,000, with 67% of households earning enough to qualify for purchase at or above this level.
How diverse is Enterprise NV's population?
Enterprise is increasingly diverse — 42% White (non-Hispanic), 28% Hispanic/Latino, 12% Asian American, 11% Black/African American, and 5% two or more races, according to Census Bureau data. The Asian American population is growing fastest at 22.8% over five years. This diversity creates opportunities for culturally competent farming agents.
What percentage of Enterprise residents own their homes?
Enterprise has a homeownership rate of 64%, according to Census Bureau data. This exceeds the Clark County average of 55% and approaches the national rate of 66%. The high homeownership rate creates a larger pool of potential listing clients for farming agents compared to renter-heavy communities like Downtown Las Vegas (32% ownership).
What age group dominates Enterprise NV?
The 25-44 age range represents 42% of Enterprise's adult population, according to Census Bureau data. The median age of 35.2 years is below both the Clark County (38.1) and national (38.9) medians. This younger population generates 15-20% more real estate transactions per capita than older communities, according to NAR research on age-driven transaction rates.
Which Enterprise neighborhoods are most popular with families?
Seven Hills and the Coronado High School zone attract the highest share of family buyers (68% of transactions involve families with children), according to Las Vegas REALTORS data. Pinecrest Academy's 9/10 charter school rating and proximity to community parks make these areas particularly attractive. According to NAR, 53% of buyers with children rank school quality as their top location criterion.
How does Enterprise compare to Henderson for homebuyers?
Enterprise's median home price of $440,000 represents an 11.1% discount to Henderson's $495,000 median, according to Zillow data. Enterprise offers newer housing stock (average age 12 years vs 18 years for Henderson) and stronger population growth (18.5% vs 12.1% five-year growth). Henderson offers more established commercial amenities and a broader restaurant/retail base.
What drives population growth in Enterprise NV?
According to Census Bureau migration data and the Las Vegas Global Economic Alliance, Enterprise growth is driven by four primary factors: California out-migration seeking tax savings and housing affordability, Las Vegas metro internal migration from Spring Valley and North Las Vegas seeking newer homes and better schools, employment growth along the southern 215 Beltway corridor, and new construction availability with 800+ permits annually.
Conclusion: Farm Enterprise's Growth Demographics for Long-Term Success
Enterprise's demographic profile — young, growing, family-oriented, and increasingly diverse — creates the ideal conditions for sustained geographic farming success. The community's 195,000 residents, $78,400 median income, and 64% homeownership rate generate a deep and renewing pool of real estate transaction opportunities. With 1,950 annual closings and consistent net in-migration, agents who establish farming presence in Enterprise today are building relationships that will compound over years of sustained growth.
Demographic-intelligent farming requires technology that can import Census data, segment by life stage, and automate culturally appropriate outreach at scale. The US Tech Automations platform delivers these capabilities specifically designed for growth markets like Enterprise, enabling agents to farm smarter rather than harder. Start leveraging Enterprise's demographic momentum today and build a farming operation that grows with the community.
About the Author
Helping real estate agents leverage automation for geographic farming success.
