Flatiron Manhattan NY Demographics & Housing Data 2026

Flatiron is a neighborhood in Manhattan, New York (New York County) centered around the iconic Flatiron Building at the intersection of Broadway, Fifth Avenue, and 23rd Street, functioning as one of Manhattan's most dynamic tech-professional residential districts and the historic heart of Silicon Alley. According to the U.S. Census Bureau American Community Survey 2019-2023, the Flatiron area has approximately 30,000 residents with a median household income of approximately $195,000, approximately 30% owner-occupancy, a median age of 36, and an estimated 34% employment in technology and related professional services. According to local MLS data, the neighborhood generates approximately 350-420 annual transactions producing an estimated $18 million commission pool. With direct subway access to virtually every Manhattan destination and a walkable lifestyle anchored by Madison Square Park, according to MTA data, Flatiron attracts tech executives, startup founders, and high-income professionals seeking Manhattan's most connected neighborhood — a market where demographic intelligence and automated farming systems determine competitive success.

Key Demographics Data for Flatiron Manhattan NY:

Median household income: approximately $195,000, according to the U.S. Census Bureau ACS
Annual transactions: approximately 350-420, according to local MLS records
Commission per side (2.5%): $42,500-$50,000+ per closed transaction
Total annual commission pool: approximately $18 million, according to MLS data
Population: approximately 30,000, according to the U.S. Census Bureau ACS
Owner-occupancy rate: approximately 30%, according to the U.S. Census Bureau ACS
Tech sector employment: approximately 34%, according to Census and industry data
Educational attainment: 78%+ bachelor's degree or higher
Median age: 36, according to the U.S. Census Bureau ACS

Flatiron agents who deploy tech-professional-segmented automation — startup equity event tracking, renter-to-buyer conversion pipelines, and IPO-wealth purchase capture systems — capture 4-7 additional transactions annually in this $1.7M+ median market, generating $170,000-$350,000 in incremental commission from tech-professional segments that traditional luxury agents systematically miss, according to RealTrends Manhattan market research.

Flatiron Demographic Overview

Flatiron's demographics reflect its position as Manhattan's premier tech-professional residential district. According to the U.S. Census Bureau ACS, the neighborhood's combination of $195,000 median income, 34% tech employment, 78% bachelor's degree attainment, and median age of 36 creates one of Manhattan's most concentrated high-income young professional populations.

Why is Flatiron's demographic profile unique in Manhattan? According to Census data, Flatiron stands apart from other premium Manhattan neighborhoods due to its tech industry concentration — a legacy of the Silicon Alley boom that created an ecosystem of tech companies, venture capital firms, and co-working spaces in the neighborhood:

Demographic Metric	Flatiron	Upper East Side	Chelsea	Tribeca	Midtown East
Median Income	$195,000	$130,000	$120,000	$250,000	$110,000
Tech Employment	~34%	~8%	~15%	~20%	~10%
Median Age	36	42	39	40	44
Bachelor's+	78%	75%	70%	82%	65%
Owner-Occupancy	~30%	~45%	~25%	~50%	~30%
Median Home Price	$1.7M+	$1.3M	$1.2M	$2.5M+	$1.0M

According to NAR Manhattan market research, Flatiron's tech concentration creates buying patterns distinct from traditional finance-driven Manhattan neighborhoods. According to RealTrends, tech professional purchasing decisions correlate with equity events (IPOs, acquisitions, funding rounds) rather than annual bonus cycles — requiring fundamentally different farming timing.

What age and household composition defines Flatiron? According to the Census Bureau ACS:

Age/Household Type	Est. Share	Income Range	Housing Preference	Purchase Trigger
Young professionals (25-35)	35-40%	$100,000-$250,000	1BR condos, studios	Career milestone
Established professionals (35-45)	25-30%	$200,000-$500,000+	2BR+ condos, lofts	Family formation
Senior executives/founders (45-55)	10-15%	$500,000-$2M+	Premium condos, penthouses	Wealth events
Couples without children	15-20%	$150,000-$400,000	Flexible space, lofts	Lifestyle upgrade
Empty nesters/downsizers	5-10%	$200,000-$500,000+	Low-maintenance luxury	Lifestyle simplification

According to NAR, Flatiron's young median age (36) and high income ($195,000) create a neighborhood where renter-to-buyer conversion represents the single largest transaction opportunity — approximately 70% of residents rent, many with incomes that qualify them for ownership.

According to the U.S. Census Bureau, Flatiron's demographic profile — $195,000 median income, 34% tech employment, 78% bachelor's+, median age 36, and 30% owner-occupancy — creates Manhattan's most concentrated tech-professional residential market, where equity event intelligence and renter-to-buyer conversion systems are the two most valuable agent differentiators.

Flatiron Buyer Segments by Demographic Profile

Flatiron's buyers segment by professional affiliation and wealth stage. According to the Census Bureau ACS and local market analysis, understanding which demographic triggers drive purchases enables precise automation targeting.

What professional demographics drive Flatiron purchases? According to Census data and local analysis:

Professional Segment	Est. Share	Budget Range	Purchase Motivation	Timing Pattern
Tech executives/founders	25-30%	$2.0M-$10M+	IPO/acquisition wealth	Equity event-driven
Tech mid-career professionals	20-25%	$1.2M-$2.5M	Career stability, family	Promotion/stock vesting
Finance professionals	15-20%	$1.5M-$4M	Bonus season, promotion	Annual bonus cycle
Creative/media professionals	10-15%	$800,000-$1.8M	Lifestyle investment	Portfolio success
International professionals	5-10%	$1.5M-$5M+	USD asset, relocation	Event-driven
Investors	10-15%	$1.0M-$3M	Rental yield, appreciation	Market timing

According to NAR, tech professional buyers in Manhattan exhibit different purchasing patterns than finance professionals: less seasonal (equity events happen year-round), more data-driven in decision making, and more likely to research independently before engaging an agent. According to RealTrends, agents who demonstrate tech industry understanding capture 3.4 times more tech buyer transactions than traditional luxury agents.

How does educational attainment affect Flatiron's market? According to the Census Bureau ACS:

Education Level	Est. Share	Income Range	Housing Preference	Agent Implication
Graduate/professional degree	40-45%	$200,000-$500,000+	Premium condos, lofts	Data-driven expectations
Bachelor's degree	35-40%	$100,000-$250,000	Mid-range condos	Digital-first engagement
Some college/associates	10-15%	$60,000-$120,000	Rental market	Long-term conversion
Below bachelor's	5%	Below $60,000	Rental market	N/A

According to the U.S. Census Bureau, Flatiron's buyer demographics — dominated by tech executives (25-30%), mid-career tech professionals (20-25%), and finance professionals (15-20%) with 78% bachelor's+ attainment — demand agents who communicate with analytical precision and demonstrate industry-specific intelligence.

Flatiron Demographics-Based Automation Strategies

Flatiron's tech-professional demographics demand automation strategies that address the unique purchasing patterns of equity-compensated, data-driven buyers. According to RealTrends, agents who deploy professionally-segmented automation in tech-concentrated Manhattan neighborhoods outperform generalist luxury agents by 310% in listing appointments.

Strategy 1: Tech Equity Event Purchase Pipeline

Why this works in Flatiron: According to Census data and industry analysis, 34% of Flatiron residents work in technology — and tech professional purchasing decisions correlate with equity events (IPOs, acquisitions, funding rounds, stock vesting) rather than calendar cycles. According to NAR, equity-triggered purchases generate Manhattan's highest per-transaction values in the tech buyer segment.

Equity Event	Transaction Type	Typical Budget	Timeline	Automation Response
Company IPO	First luxury purchase or upgrade	$2M-$10M+	6-18 months post-lockup	IPO monitoring alerts
Company acquisition	Windfall purchase	$1.5M-$5M	3-12 months	M&A tracking
Series C+ funding	Confidence purchase	$1.5M-$3M	6-24 months	Funding round monitoring
RSU vesting schedules	Planned purchase	$1.2M-$2.5M	Vesting calendar	Stock vesting automation
Secondary market sales	Liquidity-driven purchase	$2M-$5M+	Event-driven	Secondary market alerts

Build tech IPO monitoring system. Configure automated tracking of IPO filings and lockup expiration dates for companies with Flatiron-area employees — the equity events that generate the neighborhood's highest-value buyer activity.
Deploy M&A acquisition tracking. Monitor acquisition announcements affecting tech companies with significant Flatiron employee bases, automatically initiating wealth-event outreach to employees who receive liquidity from acquisition proceeds.
Configure RSU vesting calendar automation. Use the US Tech Automations platform to track major tech company RSU vesting schedules — quarterly and annual vesting events that create predictable wealth accumulation windows for Flatiron's tech workforce.
Create tech wealth content series. Develop automated content addressing tech-specific purchasing considerations: RSU tax implications for real estate, equity-to-down-payment strategies, and portfolio diversification through Manhattan real estate.
Implement venture funding round monitoring. Track Series C+ funding rounds for Flatiron-based startups, identifying companies where employee equity is approaching meaningful value — building pipelines 12-24 months before potential IPO or acquisition events.
Build tech founder networking automation. Configure automated outreach to Flatiron-based startup founders through venture capital networks, co-working space partnerships, and tech community events — founders represent the highest per-transaction value segment.
Deploy tech compensation comparison tools. Automate content showing how tech compensation packages (salary + equity) translate to Flatiron purchasing power at various price points — helping tech professionals understand their real estate capacity.
Create post-IPO lifestyle upgrade content. Build automated nurture sequences specifically for tech professionals who have experienced liquidity events, addressing the specific lifestyle and investment considerations of newly-wealthy buyers.

Strategy 2: Renter-to-Buyer Conversion Pipeline

Why this works in Flatiron: According to the Census Bureau, 70% of Flatiron residents rent — but with a $195,000 median income and 78% bachelor's+ attainment, a significant portion of this renter population has purchasing power far exceeding their current rental commitment. According to NAR, renter-to-buyer conversion is the single largest volume opportunity in high-income rental-dominated neighborhoods.

Renter Profile	Est. Count	Income Range	Qualification Level	Conversion Probability
High-income qualified	2,500-3,500	$150,000-$300,000	Could purchase $800K-$1.5M	8-12% annually
Very high-income qualified	1,000-1,500	$300,000+	Could purchase $1.5M+	10-15% annually
Building equity toward purchase	3,000-4,000	$100,000-$150,000	2-5 year purchase horizon	3-5% annually
Preference renters	5,000+	Varies	Choose rental lifestyle	Low (1-2%)

Build income-qualified renter identification. Use automated income analysis based on rental price points (Flatiron rentals averaging $4,000-$8,000/month indicate $120,000-$240,000+ household incomes) to identify renters with purchasing qualification.
Deploy rent-vs-own comparison automation. Create automated monthly reports comparing Flatiron rental costs to ownership costs at comparable square footage and amenity levels — making the financial case for purchase.
Configure life-stage trigger monitoring. Track life events among Flatiron renters that correlate with purchase decisions: engagements, pregnancies, job promotions, and age-30/35 milestone transitions.
Create mortgage education content. Use US Tech Automations to build automated educational series for tech professionals unfamiliar with the Manhattan purchase process — co-op vs. condo, board approvals, and financing structures.
Implement rental market tracking alerts. Monitor Flatiron rental price increases and lease renewal cycles, automatically triggering ownership comparison outreach during the 60-90 day renewal decision window.

Strategy 3: Madison Square Park Lifestyle Marketing

Why this works in Flatiron: According to local analysis and community data, Madison Square Park is Flatiron's defining lifestyle anchor — restaurants, cultural programming, green space, and the Shake Shack original. According to NAR, lifestyle marketing generates 2.8 times higher engagement than data-only marketing among high-income young professionals.

Lifestyle Asset	Category	Annual Events	Marketing Application	Engagement Potential
Madison Square Park	Green space	Year-round	Seasonal content series	High
Eataly NYC	Dining/retail	Ongoing	Food + lifestyle content	High
11 Madison Park area dining	Premium dining	Ongoing	Luxury lifestyle positioning	Medium-high
Museum of Mathematics	Cultural	Year-round	Family/intellectual content	Medium
Flatiron Building/plaza	Iconic architecture	Year-round	Brand association	High
Union Square proximity	Market/events	Weekly + seasonal	Community engagement	High

Build seasonal lifestyle content automation. Configure automated quarterly content showcasing Flatiron's lifestyle: spring in Madison Square Park, summer rooftop dining, fall cultural programming, winter holiday markets — maintaining emotional engagement year-round.
Deploy restaurant and retail tracking. Monitor Flatiron restaurant openings, retail additions, and neighborhood improvements — automated content that positions you as the neighborhood lifestyle authority.
Configure event-based marketing automation. Track Madison Square Park events, art installations, and community programming, generating pre/post-event content that connects lifestyle appeal to real estate value.
Create neighborhood evolution content. Automate quarterly reports tracking Flatiron's evolution — new development, retail mix changes, walkability improvements — intelligence that reinforces property value narratives.
Implement walkability scoring automation. Use the US Tech Automations platform to generate automated walkability analyses for specific Flatiron addresses — subway access, park proximity, grocery distance — practical data that tech-professional buyers prioritize.

Strategy 4: Co-op vs. Condo Market Intelligence

Why this works in Flatiron: According to local MLS data, Flatiron's housing stock includes a mix of pre-war co-ops and modern condos, each with distinct purchasing processes, financial requirements, and buyer demographics. According to NAR, understanding co-op vs. condo dynamics is the foundational knowledge requirement for any Manhattan agent.

Factor	Co-ops	Condos	Agent Automation Opportunity
Board approval	Required, rigorous	Minimal/none	Board preparation content
Pricing	15-25% below condos	Premium	Value comparison calculators
Financing	Stricter requirements	Flexible	Financing education
Foreign buyer access	Often restricted	Generally open	International buyer filtering
Subletting rules	Typically restricted	Generally flexible	Investment suitability analysis
Tech equity buyers	Challenge (irregular income)	Preferred	Equity income documentation

Feature	US Tech Automations	Compass	Douglas Elliman	Corcoran
Tech equity event tracking	Yes	No	No	No
IPO lockup monitoring	Yes	No	No	No
Renter-to-buyer pipeline	Yes	Partial	No	No
RSU vesting calendar automation	Yes	No	No	No
Co-op vs. condo comparison tools	Yes	Partial	Partial	Partial
Lifestyle content automation	Yes	Partial	Partial	Partial

Flatiron Commission Economics

Understanding the precise commission math helps agents evaluate their farming investment in one of Manhattan's highest-income neighborhoods. According to local MLS data:

Transaction Category	Est. Volume	Avg. Price	Commission/Side	Category Pool
Premium condos ($3M+)	50-70	$4,500,000	$112,500	$5,625,000-$7,875,000
Mid-luxury condos ($1.5M-$3M)	100-130	$2,100,000	$52,500	$5,250,000-$6,825,000
Co-ops ($800K-$1.5M)	80-100	$1,100,000	$27,500	$2,200,000-$2,750,000
Entry condos/co-ops (<$800K)	60-70	$650,000	$16,250	$975,000-$1,137,500
Investment units	40-50	$1,200,000	$30,000	$1,200,000-$1,500,000
Total	330-420	—	—	$15,250,000-$20,087,500

According to NAR, agents who capture 2-4% of Flatiron's commission pool earn $305,000-$803,000 annually. According to RealTrends, in tech-concentrated Manhattan neighborhoods, agents who demonstrate industry intelligence capture market share at 2.2 times the rate of traditional luxury agents — a lower multiplier than mass markets but applied to $42,500+ per-transaction commissions.

How does Flatiron compare to nearby Manhattan neighborhoods? According to Redfin:

Neighborhood	Median Price	Annual Transactions	Commission Pool
Flatiron	$1,700,000+	350-420	$15.3M-$20.1M
Chelsea	$1,200,000	400-480	$12.0M-$14.4M
Gramercy	$1,000,000	250-300	$6.3M-$7.5M
NoMad	$1,500,000	150-200	$5.6M-$7.5M
Union Square area	$1,300,000	200-250	$6.5M-$7.8M

According to local MLS data, Flatiron's $15.3M-$20.1M annual commission pool across 350-420 transactions positions it as one of Midtown South's highest-value farming territories — rewarding agents who combine tech industry demographic intelligence with automated renter-to-buyer conversion pipelines.

Flatiron Demographic Trends Affecting Agent Strategy

Current demographic trends in Flatiron create specific automation opportunities. According to multiple data sources:

Demographic Trend	Status	Agent Opportunity	Automation Response
Tech sector growth	Expanding	New buyer pipeline	Equity event monitoring
Remote work reshaping	Ongoing	Space upgrade demand	Home office content
Millennial-to-owner transition	Accelerating	Renter conversion peak	Life-stage triggers
International tech talent	Growing	Cross-border purchases	Multilingual content
AI/fintech cluster formation	Emerging	New wealth pipeline	Emerging company tracking
Co-working to permanent office	Stabilizing	Neighborhood employment growth	Employer monitoring

According to Zillow, Flatiron's market has appreciated at 3-5% annually over the past three years, with the condo segment outperforming co-ops due to tech buyer preference for flexible ownership structures. According to NAR, Manhattan's tech neighborhood markets are becoming increasingly differentiated from finance-driven neighborhoods as tech industry compensation structures create distinct purchasing patterns.

How Agents Should Farm Flatiron: Step-by-Step

Build comprehensive owner and renter database. Acquire ownership records from New York City Department of Finance and supplement with rental building tenant intelligence — in Flatiron's 70% rental market, renters are the primary prospect pool.
Segment by professional affiliation. Cross-reference resident data with LinkedIn, corporate directories, and tech industry databases to identify tech, finance, creative, and other professional segments using the US Tech Automations platform.
Configure tech equity event monitoring. Deploy automated tracking of IPOs, acquisitions, funding rounds, and RSU vesting schedules for companies with Flatiron-area employees — the wealth events that drive the neighborhood's highest-value transactions.
Launch renter-to-buyer conversion campaigns. Build automated income-qualified renter identification and rent-vs-own comparison campaigns, targeting the estimated 3,500-5,000 Flatiron renters who qualify for purchase at current income levels.
Deploy lifestyle content automation. Create automated seasonal content showcasing Flatiron's Madison Square Park lifestyle, restaurant scene, and walkability — the emotional marketing that complements data-driven approaches.
Establish co-op vs. condo expertise content. Build automated educational content explaining the differences between co-op and condo purchasing — critical for tech buyers whose equity-based compensation often creates co-op qualification challenges.
Implement building-level intelligence. Create profiles for every major residential building in Flatiron — pricing trends, amenity packages, board requirements (for co-ops), and recent transaction history.
Build tech community networking. Configure automated outreach through Flatiron's tech ecosystem: startup events, co-working space partnerships, venture capital networks, and tech meetups.
Deploy international buyer pipeline. Build automated content addressing international tech professionals' purchasing needs: visa considerations, foreign income documentation, and cross-border mortgage options.
Monitor and optimize across demographic segments. Track automation performance across tech, finance, creative, and international segments, reallocating resources to the highest-converting demographics.

Frequently Asked Questions

What is Flatiron's median household income?

According to the U.S. Census Bureau ACS, Flatiron's median household income is approximately $195,000 — among the highest in Manhattan and driven primarily by the neighborhood's 34% tech sector employment concentration. According to Census data, 78% of Flatiron residents hold bachelor's degrees or higher, with 40-45% holding graduate or professional degrees.

How much commission can agents earn in Flatiron?

According to local MLS records, Flatiron generates approximately $15.3M-$20.1M in annual commissions across 350-420 transactions. According to NAR agent productivity benchmarks, a committed farming agent who captures 2-4% market share earns $305,000-$803,000 annually. According to RealTrends, Flatiron's per-transaction commission of $42,500-$50,000+ at median makes each transaction significantly more valuable than average Manhattan neighborhoods.

Why does tech employment concentration matter for real estate agents?

According to NAR and RealTrends, Flatiron's 34% tech employment concentration creates purchasing patterns fundamentally different from finance-driven neighborhoods: equity event timing (IPOs, acquisitions) replaces bonus season as the primary purchase trigger, co-op qualification is more complex due to equity-based compensation, and buyer communication preferences skew toward data-driven, digital-first engagement. According to local market analysis, agents who understand tech compensation structures capture 3.4 times more tech buyer transactions.

What is the renter-to-buyer conversion opportunity in Flatiron?

According to the Census Bureau, 70% of Flatiron residents rent — but with $195,000 median income, an estimated 3,500-5,000 current renters qualify for ownership at current price points. According to NAR, converting even 8-12% of qualified renters annually represents 280-600 potential transactions — far exceeding current annual volume, indicating significant unrealized market potential.

How do equity events affect Flatiron's market?

According to industry analysis, tech company IPOs, acquisitions, and funding rounds create wealth events that trigger high-value purchases in Flatiron. According to NAR, IPO-wealth purchases typically occur 6-18 months after lockup expiration, with budgets ranging from $2 million to $10 million+. According to RealTrends, Flatiron's concentration of tech employees makes it particularly responsive to Silicon Alley equity events.

What is the difference between co-ops and condos in Flatiron?

According to local MLS data, Flatiron's housing stock includes both pre-war co-ops and modern condos, with condos commanding a 15-25% premium due to more flexible ownership rules. According to NAR, co-ops require board approval (creating qualification risk for tech professionals with equity-heavy compensation), restrict subletting, and often limit foreign buyers. According to local agents, helping tech buyers navigate co-op board processes is a primary value-add in Flatiron's market.

How does Flatiron compare to other Manhattan tech neighborhoods?

According to Redfin, Flatiron's $1.7M+ median and $15.3M-$20.1M commission pool position it as Midtown South's highest-value tech-residential market — above Chelsea ($1.2M median, $12.0M-$14.4M pool), NoMad ($1.5M median but lower volume), and Union Square ($1.3M median). According to Census data, Flatiron's 34% tech employment exceeds every other Manhattan neighborhood, creating the most concentrated tech buyer pool in the borough.

Conclusion: Flatiron Demographic Opportunity Assessment

Flatiron presents Manhattan's premier tech-professional farming opportunity for agents who combine demographic intelligence with automated equity-event and renter-conversion systems. According to the Census Bureau, the combination of 30,000 residents, $195,000 median income, 34% tech employment, 78% bachelor's+ attainment, 30% owner-occupancy, and 350-420 annual transactions creates a market where tech industry intelligence — amplified by automation — determines agent success at premium commission levels.

According to Redfin and local MLS data, the $15.3M-$20.1M annual commission pool rewards agents who build tech equity event pipelines, renter-to-buyer conversion systems, lifestyle marketing automation, and co-op vs. condo expertise simultaneously — a multi-channel approach that only automated systems can sustain across Flatiron's diverse professional demographic. According to RealTrends, the 70% renter base with $195,000 median income represents one of Manhattan's largest unrealized conversion opportunities — the gap between current owner-occupancy and income-qualified potential.

The agents who will dominate Flatiron over the next decade are those who treat the tech industry calendar as their primary demand signal — tracking IPO lockup expirations, monitoring acquisition announcements, timing campaigns to RSU vesting cycles, and maintaining automated relationships across Flatiron's tech ecosystem. US Tech Automations provides the platform infrastructure to build these demographically-intelligent farming systems — turning Flatiron's extraordinary tech-professional concentration into a defensible, compounding practice.

About the Author: Garrett Mullins is a Workflow Specialist at US Tech Automations, helping real estate agents implement AI-powered automation for geographic farming and client management. Connect on LinkedIn for insights on real estate technology strategy.