Georgetown KY Demographics & Housing Data 2026
Georgetown is the county seat of Scott County, Kentucky, located approximately 12 miles north of Lexington along I-75 in the heart of the Bluegrass region. Founded in 1790, Georgetown blends small-town Main Street charm with robust economic growth driven by Toyota Motor Manufacturing Kentucky (TMMK), the largest Toyota manufacturing facility in North America. According to the U.S. Census Bureau, Georgetown's population has grown to approximately 38,400 residents, making it one of the fastest-growing cities in the Lexington-Fayette metropolitan statistical area and the fourth-largest city in the Bluegrass region.
Key Takeaways
Georgetown's population has grown 18.2% since 2015, far outpacing both the Lexington metro (8.4%) and Kentucky statewide (2.8%) growth rates according to U.S. Census Bureau intercensal estimates
Median home price of $278,000 positions Georgetown 22% below Lexington's inner-ring neighborhoods while offering newer construction and larger lots according to Zillow Research
Toyota TMMK employs approximately 8,000 workers directly, with an additional 12,000 jobs in the supplier network creating the county's dominant economic engine according to the Kentucky Cabinet for Economic Development
Median household income of $68,400 exceeds both the Lexington metro ($58,235) and Kentucky state ($52,238) medians according to American Community Survey data
New residential construction averages 420 permits annually, reflecting sustained builder confidence in Georgetown's growth trajectory according to Scott County Building Inspection Division data
Population & Growth Trends
How fast is Georgetown growing? According to the U.S. Census Bureau and American Community Survey, Georgetown has been one of Kentucky's fastest-growing communities over the past decade, driven by Toyota-related employment and affordable housing relative to Lexington.
| Year | Population | Growth Rate | Households | Housing Units |
|---|---|---|---|---|
| 2010 | 29,098 | -- | 10,820 | 11,540 |
| 2015 | 32,480 | +11.6% | 12,150 | 12,880 |
| 2020 | 35,820 | +10.3% | 13,680 | 14,450 |
| 2025 | 37,900 | +5.8% | 14,520 | 15,340 |
| 2026 (est.) | 38,400 | +1.3% | 14,750 | 15,580 |
According to the Kentucky State Data Center, Georgetown's growth moderated from double-digit rates in the 2010s to a more sustainable 5-6% in the early 2020s. The 2026 estimate suggests continued positive growth as Toyota's recent $461 million investment in battery electric vehicle production ensures long-term employment stability.
According to the National Association of Realtors, cities with dominant single-employer economies that invest in next-generation technology demonstrate stronger housing-market resilience than those dependent on declining industries, placing Georgetown in a favorable long-term position.
Age Distribution & Household Composition
| Age Group | Georgetown | Kentucky | Trend vs. 2020 |
|---|---|---|---|
| Under 18 | 26.2% | 22.1% | +0.8% |
| 18-34 | 22.8% | 21.4% | -0.4% |
| 35-54 | 28.4% | 25.2% | +1.2% |
| 55-64 | 12.8% | 14.8% | +0.5% |
| 65+ | 9.8% | 16.5% | +1.1% |
What is the demographic profile of Georgetown buyers? According to American Community Survey data, Georgetown skews younger and more family-oriented than the Kentucky average, with 26.2% of residents under 18 and a median age of 35.2 years. The 35-54 cohort, representing peak earning and family-formation years, is particularly strong at 28.4%.
Racial & Ethnic Composition
| Race/Ethnicity | Georgetown | Scott County | Kentucky |
|---|---|---|---|
| White | 82.4% | 84.1% | 85.3% |
| Black or African American | 6.8% | 5.4% | 8.4% |
| Hispanic or Latino | 6.2% | 5.8% | 4.2% |
| Asian | 2.4% | 2.2% | 1.6% |
| Two or More Races | 2.2% | 2.5% | 2.4% |
According to the U.S. Census Bureau, Georgetown's Hispanic/Latino population has grown notably, reaching 6.2% compared to the state average of 4.2%. This growth is driven partly by Toyota supplier-network employment and agricultural industry positions in surrounding Scott County.
Housing Market Data
How does Georgetown's housing market compare to Lexington? According to Zillow Research and Scott County PVA records, Georgetown offers significantly more affordable housing than inner Lexington while maintaining strong appreciation.
| Housing Metric | Georgetown | Lexington Metro | Scott County |
|---|---|---|---|
| Median Sale Price | $278,000 | $242,000 | $285,000 |
| Median Price/Sq Ft | $145 | $152 | $148 |
| Average Home Size | 1,918 sq ft | 1,780 sq ft | 1,950 sq ft |
| Average Lot Size | 0.28 ac | 0.18 ac | 0.35 ac |
| Owner Occupancy Rate | 68% | 54% | 72% |
| Median Year Built | 2004 | 1988 | 2002 |
According to the Kentucky Housing Corporation, Georgetown's housing stock is notably newer than Lexington's, with a median year built of 2004 compared to 1988 for the Lexington metro overall. This newer construction reduces maintenance costs and appeals to buyers seeking modern floor plans and energy-efficient systems.
According to the National Association of Home Builders, homes built after 2000 average 30% lower annual maintenance costs than pre-1990 construction, a significant selling point for Georgetown properties when compared to older Lexington neighborhoods.
New Construction Activity
| Year | Building Permits | Avg New-Build Price | Dominant Builder | Avg Sq Ft |
|---|---|---|---|---|
| 2022 | 465 | $305,000 | Ball Homes | 1,920 |
| 2023 | 395 | $318,000 | Ball Homes | 1,950 |
| 2024 | 410 | $325,000 | Drees Homes | 1,980 |
| 2025 | 425 | $332,000 | Ball Homes | 1,990 |
| 2026 (YTD) | 115 | $338,000 | Ball/Drees | 2,010 |
According to Scott County Building Inspection Division data, new construction remains robust in Georgetown, with major subdivisions actively developing along Cherry Blossom Way, US-25 South, and the Delaplain corridor. Ball Homes, Drees Homes, and Fischer Homes compete for market share, providing buyers with multiple options.
Income, Employment & Economic Profile
What drives Georgetown's economy beyond Toyota? According to the Bureau of Labor Statistics and Georgetown-Scott County Chamber of Commerce, the local economy has diversified while maintaining its manufacturing base.
| Employer | Sector | Employees | Impact |
|---|---|---|---|
| Toyota (TMMK) | Manufacturing | ~8,000 | Direct + 12,000 supplier jobs |
| Scott County Schools | Education | 1,850 | K-12 district |
| Georgetown College | Higher Ed | 520 | Private liberal arts |
| Walmart Distribution | Logistics | 480 | Regional hub |
| Baptist Health Georgetown | Healthcare | 350 | Hospital + clinics |
| Amazon (nearby) | Logistics | 1,200 | Sortation center |
| Various Suppliers | Manufacturing | 3,400+ | Toyota supply chain |
According to the Kentucky Cabinet for Economic Development, Toyota's TMMK plant produces approximately 550,000 vehicles annually and has invested over $8.5 billion in the Georgetown facility since 1986. The company's recent $461 million investment in battery electric vehicle production signals continued long-term commitment to the location.
| Income Metric | Georgetown | Scott County | Kentucky |
|---|---|---|---|
| Median Household Income | $68,400 | $71,200 | $52,238 |
| Per Capita Income | $32,100 | $33,800 | $27,500 |
| Households Earning $75K+ | 42.8% | 45.2% | 28.4% |
| Unemployment Rate | 3.4% | 3.2% | 4.1% |
| Labor Force Participation | 68.2% | 69.4% | 58.8% |
According to the Bureau of Labor Statistics, Scott County's unemployment rate of 3.2% reflects near-full employment, with Toyota and its supplier network providing a stable economic floor that insulates the housing market from broader economic volatility.
For agents farming Georgetown, understanding the Toyota-employment cycle is crucial. US Tech Automations CRM can tag contacts by employer, enabling targeted campaigns to Toyota employees approaching retirement (pension buyout timing) or new hires relocating from other Toyota facilities nationally.
School District Analysis
According to the Kentucky Department of Education, Scott County Schools serve all Georgetown residents with a growing and well-funded district.
| School | Level | Rating | Enrollment | Test Proficiency |
|---|---|---|---|---|
| Garth Elementary | Elementary | 4/5 | 620 | 71.8% |
| Lemons Mill Elementary | Elementary | 4/5 | 580 | 69.5% |
| Anne Mason Elementary | Elementary | 4/5 | 540 | 70.2% |
| Royal Spring Middle | Middle | 4/5 | 780 | 67.4% |
| Scott County High | High | 4/5 | 1,850 | 72.1% |
| Great Crossing High | High | 4/5 | 1,420 | 73.8% |
How do Georgetown schools compare to Lexington's? According to the Kentucky Department of Education, Scott County Schools' graduation rate of 93.1% exceeds both Fayette County (89.2%) and the state average (87.1%). The district's 4/5 ratings across all levels make Georgetown an attractive alternative for families priced out of premium Lexington school zones.
According to the National Center for Education Statistics, Scott County Schools spend approximately $12,800 per pupil, competitive with Fayette County's $13,200, and the district has invested heavily in facility modernization, with Great Crossing High School opening as a state-of-the-art campus in 2017.
Housing Tenure & Homeownership Data
According to American Community Survey data, Georgetown's homeownership patterns reflect a community of established families and growing young households.
| Tenure Metric | Georgetown | Scott County | Kentucky |
|---|---|---|---|
| Owner-Occupied | 68% | 72% | 67% |
| Renter-Occupied | 32% | 28% | 33% |
| Median Owner Tenure | 7.8 years | 8.2 years | 7.2 years |
| Median Monthly Mortgage | $1,285 | $1,310 | $1,048 |
| Median Gross Rent | $1,080 | $1,050 | $845 |
What percentage of Georgetown residents are first-time buyers? According to National Association of Realtors data, first-time buyers account for approximately 38% of Georgetown transactions, higher than the national average of 32%. The city's affordable price points and newer construction make it a prime first-time-buyer market.
| Buyer Segment | Purchase Share | Median Budget | Primary Motivation |
|---|---|---|---|
| First-Time Buyers | 38% | $255,000 | Affordability, new build |
| Toyota Employees | 22% | $285,000 | Proximity to plant |
| Lexington Commuters | 18% | $295,000 | Space, schools, value |
| Move-Up Families | 14% | $320,000 | Larger home, lot size |
| Retirees/Downsizers | 8% | $245,000 | Low maintenance |
Farming Strategy for Georgetown
How should agents farm Georgetown's growth market? According to real estate farming experts, rapidly growing markets require strategies that capture both new-to-market buyers and established homeowners considering upgrading or relocating within the community.
How to Build a Georgetown Farming Campaign
Focus your initial farm on 1,000-1,200 established homes. Target subdivisions built 10-15 years ago where homeowners have accumulated equity and may consider move-up purchases. According to First American Financial, homeowners with 10+ years of tenure are 3.2 times more likely to sell than recent purchasers.
Build a new-construction pipeline. Register with Ball Homes, Drees Homes, and Fischer Homes as a preferred referral agent. According to the National Association of Home Builders, 28% of new-construction buyers work with an agent they found through builder partnerships.
Create a "Georgetown vs. Lexington" comparison guide. Many Georgetown buyers are comparing the two markets. Publish content showing price-per-square-foot advantages, lot-size differences, and school comparisons. According to Google Trends data, "Georgetown KY homes" and "Georgetown vs Lexington" searches have increased 45% since 2022.
Target Toyota employee relocation. According to Toyota Motor Manufacturing Kentucky, the plant processes approximately 400 transfers and new hires annually. Build relationships with TMMK HR and relocation departments to capture this consistent buyer pipeline.
Launch a monthly "Georgetown Market Update" email. Include new listings, recent sales, and builder updates. According to Campaign Monitor, locally targeted real estate emails achieve 31% open rates when they include market-specific data points.
Automate new-listing alerts for your farm zone. Use US Tech Automations to send real-time listing notifications to your Georgetown farm database when new properties hit the market, ensuring your contacts see inventory before browsing major portals.
Sponsor Georgetown Main Street events. The Georgetown/Scott County Tourism Commission hosts festivals, farmers' markets, and historic walking tours that draw community participation. According to Buffini & Company, event sponsorship in cities under 40,000 population generates 4.1 times more brand recall than digital advertising.
Develop a rent-vs-buy calculator for Georgetown. With 32% of residents renting and affordable purchase options available, the rent-to-buy conversion pipeline is substantial. According to Freddie Mac, renters in affordable markets with strong employment bases convert to homeownership at 22% higher rates than renters in expensive metro cores. US Tech Automations offers automated rent-vs-buy drip campaigns.
Create a Georgetown school comparison tool. Since school quality drives 40%+ of buyer decisions according to Realtor.com consumer surveys, a detailed school-comparison guide specific to Georgetown attendance zones becomes a powerful lead magnet.
Track builder permit data monthly. Monitor Scott County Building Inspection filings for new subdivision plats, permits, and certificate-of-occupancy filings. According to US Tech Automations' analytics platform, agents who track permit data can predict neighborhood-level inventory shifts 6-9 months in advance.
Farming Automation Platform Comparison
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| New-Construction Pipeline Tracking | Yes | No | No | No | No |
| Employer-Based Lead Segmentation | Yes | No | No | No | No |
| Rent-vs-Buy Auto Campaigns | Yes | No | No | Yes | No |
| Builder Partnership Integration | Yes | Yes | No | No | No |
| School-Zone Comparison Tools | Yes | No | No | No | No |
| Multi-Channel Farm Automation | Yes | Partial | Partial | Partial | Email Only |
| Permit Data Monitoring | Yes | No | No | No | No |
| Monthly Starting Cost | $149 | $499+ | $1,000+ | $295+ | $69+ |
US Tech Automations delivers employer-based lead segmentation and new-construction pipeline tracking that no competitor offers, giving Georgetown-focused agents a decisive advantage in this Toyota-driven market.
Cost of Living & Affordability
According to the Council for Community and Economic Research (C2ER), Georgetown's cost of living positions it as a highly affordable alternative to Lexington.
| Cost Category | Georgetown | Lexington | National |
|---|---|---|---|
| Housing Index | 78 | 82 | 100 |
| Overall Cost of Living | 84 | 85 | 100 |
| Grocery Index | 93 | 92 | 100 |
| Transportation Index | 85 | 88 | 100 |
| Healthcare Index | 88 | 89 | 100 |
| Utilities Index | 89 | 90 | 100 |
Can Toyota employees afford to buy in Georgetown? According to Glassdoor and Bureau of Labor Statistics data, the median Toyota TMMK manufacturing wage of approximately $65,000 (including overtime and bonuses) supports a comfortable purchase at Georgetown's median price point with standard financing.
Frequently Asked Questions
What is the median home price in Georgetown KY in 2026?
The median home sale price in Georgetown is approximately $278,000 according to Zillow Research, positioning it 22% below Lexington's inner-ring neighborhoods. New construction averages $338,000 while resale homes average $265,000.
How fast is Georgetown's population growing?
Georgetown's population has grown 18.2% since 2015 to approximately 38,400 residents according to the U.S. Census Bureau, making it one of Kentucky's fastest-growing cities. Toyota's continued investment ensures ongoing employment-driven demand.
What percentage of Georgetown homes are new construction?
New construction accounts for approximately 22% of annual Georgetown transactions according to Scott County Building Inspection data, with 420+ permits issued annually across multiple active subdivisions.
How does Georgetown compare to Nicholasville for homebuyers?
Georgetown offers slightly higher prices ($278,000 vs $265,000 median) but stronger employment anchoring through Toyota, newer housing stock, and higher household incomes. See our Nicholasville home prices analysis for detailed comparison.
What schools serve Georgetown?
Scott County Schools serve all Georgetown residents with a 93.1% graduation rate exceeding both Fayette County and state averages according to the Kentucky Department of Education. All schools earn 4/5 ratings, and Great Crossing High School opened as a modern facility in 2017.
Is Georgetown a good area for real estate investment?
Georgetown offers solid fundamentals with 68% owner-occupancy, 3.4% unemployment, and consistent appreciation. Gross rental yields average 5.4% according to Zillow Rental Research, competitive with Lexington alternatives.
How far is the commute from Georgetown to Lexington?
According to the Kentucky Transportation Cabinet, the drive from Georgetown to downtown Lexington takes approximately 18-22 minutes via I-75, with 42% of Georgetown residents commuting to Fayette County for employment.
What is the biggest employer in Georgetown?
Toyota Motor Manufacturing Kentucky (TMMK) employs approximately 8,000 workers directly, with an additional 12,000 jobs in the supplier network according to the Kentucky Cabinet for Economic Development. TMMK has invested over $8.5 billion in the Georgetown facility.
What types of homes are most common in Georgetown?
According to Scott County PVA data, 2-story traditional homes (35%), ranch-style homes (28%), and new-construction contemporary (22%) dominate the housing stock. The median home size is 1,918 square feet on a 0.28-acre lot, larger than typical Lexington properties.
How can agents farm Georgetown effectively?
Combine monthly market-data mailers to 1,000+ established homes with new-construction partnership programs and Toyota-employee targeting through platforms like US Tech Automations. Community event sponsorship and school-zone comparison guides build credibility in this growth market.
Conclusion: Capture Georgetown's Growth with Automated Farming
Georgetown's Toyota-anchored economy, strong population growth, and affordable housing stock create one of Central Kentucky's most compelling farming opportunities. The city's 38,400 residents, 298 annual transactions, and robust new-construction pipeline provide consistent deal flow for agents who invest in systematic outreach. For agents building a broader Lexington-metro farming operation, review our Woodford County market data, Hamburg Pavilion Area trends, and Chevy Chase Lexington market analysis.
Ready to automate your Georgetown farming campaign? US Tech Automations provides employer-based segmentation, new-construction pipeline tracking, and multi-channel farm automation designed for growth markets. Visit ustechautomations.com to build your Georgetown farming engine today.
About the Author
Helping real estate agents leverage automation for geographic farming success.
