Heights Little Rock AR Demographics & Housing Data 2026
The Heights (formally Pulaski Heights) is an established residential neighborhood located in the western-central portion of Little Rock, Pulaski County, Arkansas. Situated along the Cantrell Road corridor and extending from Kavanaugh Boulevard west to the Ozark Point ridgeline, The Heights encompasses several distinct sub-neighborhoods including Pulaski Heights, Leawood, and portions of Pleasant Valley. Known for its mature tree canopy, top-rated schools, and family-oriented demographics, The Heights has maintained its position as one of Little Rock's most desirable and stable residential areas for over a century.
Key Takeaways:
Median home price of $325,000 positions The Heights as Little Rock's premier family neighborhood, according to Central Arkansas MLS (CARMLS) data
Median household income of $92,500 ranks among the highest in Pulaski County, according to U.S. Census Bureau American Community Survey data
Owner-occupancy rate of 74% reflects the neighborhood's long-term homeownership stability, according to Census housing data
Top-rated school zone with elementary schools earning 8-9/10 GreatSchools ratings drives consistent family demand, according to GreatSchools and Arkansas Department of Education data
Average ownership tenure of 11.2 years signals a mature, stable market where farming agents build deep relationships, according to Pulaski County Assessor records
Population & Demographic Profile
The Heights encompasses approximately 8,200 residents across several sub-neighborhoods that share a common identity rooted in established families, professional employment, and community-oriented living. According to the U.S. Census Bureau's 2024 American Community Survey estimates:
| Demographic Metric | The Heights | Little Rock | Pulaski County | Arkansas |
|---|---|---|---|---|
| Population (est.) | 8,200 | 202,000 | 399,000 | 3,045,000 |
| Median Age | 41.2 | 35.8 | 36.4 | 38.3 |
| Median Household Income | $92,500 | $52,800 | $55,200 | $52,500 |
| College Degree or Higher | 62% | 38% | 35% | 24% |
| Households with Children | 38% | 26% | 28% | 30% |
| Owner-Occupancy Rate | 74% | 48% | 53% | 66% |
| Average Household Size | 2.65 | 2.35 | 2.42 | 2.52 |
According to American Community Survey data, The Heights' median household income of $92,500 is 75% above the Little Rock median and 76% above the statewide figure. This income concentration reflects the neighborhood's appeal to dual-income professional households, particularly those in healthcare, law, and corporate management.
What is the average household income in The Heights Little Rock?
According to U.S. Census Bureau data, the median household income in The Heights is $92,500, with approximately 42% of households earning $100,000 or more annually. The income distribution shows a strong concentration in the $75,000-$150,000 range, characteristic of established professional families with stable career trajectories.
Real estate agents who understand The Heights' demographic composition can create highly targeted farming campaigns using US Tech Automations' CRM segmentation tools, identifying high-probability listing prospects based on income tier, family size, and ownership tenure patterns.
Income Distribution & Household Composition
| Income Bracket | % of Households | Primary Occupations | Housing Preference |
|---|---|---|---|
| Under $50,000 | 12% | Teachers, nonprofit workers | Smaller homes, condos |
| $50,000-$75,000 | 16% | Early-career professionals | Starter homes, bungalows |
| $75,000-$100,000 | 24% | Mid-career professionals | 3-bedroom family homes |
| $100,000-$150,000 | 28% | Physicians, attorneys, managers | 4-bedroom, renovated |
| $150,000+ | 20% | Executives, practice owners | Large custom, estates |
According to the Bureau of Labor Statistics and Arkansas Economic Development Commission, the primary employment sectors for Heights residents include:
| Employment Sector | % of Residents | Major Employers | Avg Salary |
|---|---|---|---|
| Healthcare | 24% | UAMS, Baptist Health, Arkansas Children's | $65,000-$250,000 |
| Legal/Professional | 18% | Wright Lindsey Jennings, Friday Eldredge | $75,000-$300,000 |
| Finance/Insurance | 14% | Stephens Inc., Dillard's, Bank of the Ozarks | $60,000-$200,000 |
| Government | 12% | State agencies, federal courts | $45,000-$95,000 |
| Education | 10% | UALR, UAMS, LRSD, private schools | $40,000-$85,000 |
| Business Services | 10% | Consulting, technology, accounting | $55,000-$150,000 |
| Other | 12% | Various | Various |
According to UAMS employment data, the medical center employs approximately 11,000 people in central Little Rock, with a significant concentration of physicians, nurses, and administrators choosing The Heights for its school quality and proximity to the medical campus.
Housing Market Data
The Heights housing stock reflects over a century of residential development, from early 1900s estates to 1960s ranch homes and selective infill construction. According to CARMLS data and Pulaski County Assessor records:
| Housing Metric | Value | YoY Change |
|---|---|---|
| Median Home Price | $325,000 | +3.2% |
| Average Price Per Sq Ft | $165 | +2.8% |
| Median Home Size | 2,050 sq ft | Stable |
| Average Lot Size | 0.28 acres | Stable |
| Total Housing Units | 3,400 | +0.4% |
| New/Infill Construction (2025) | 12 permits | +20% |
| Owner-Occupancy Rate | 74% | Stable |
According to Zillow's Home Value Index, The Heights has appreciated 28% over the past five years, slightly above the Little Rock metro average of 24% but trailing the faster appreciation seen in emerging suburbs like Maumelle and Chenal Valley. This more moderate appreciation reflects The Heights' already-established premium positioning.
How have home prices in The Heights changed over the past five years?
According to CARMLS historical data and FHFA House Price Index data for the Little Rock MSA, The Heights has delivered steady, consistent appreciation:
| Year | Median Price | YoY Change | Avg DOM | Inventory |
|---|---|---|---|---|
| 2021 | $265,000 | +11.3% | 16 | 42 |
| 2022 | $298,000 | +12.5% | 20 | 55 |
| 2023 | $305,000 | +2.3% | 30 | 68 |
| 2024 | $315,000 | +3.3% | 26 | 60 |
| 2025 | $325,000 | +3.2% | 28 | 58 |
According to the Federal Reserve Bank of St. Louis research on mid-size metro housing markets, established family neighborhoods like The Heights typically demonstrate lower volatility and more consistent appreciation than emerging suburban developments, making them ideal long-term farming investments for agents seeking predictable returns.
Property Type Breakdown
| Property Type | Median Price | Avg Sq Ft | Price/Sq Ft | % of Sales |
|---|---|---|---|---|
| Single-Family (Pre-1960) | $295,000 | 1,850 | $159 | 42% |
| Single-Family (1960-2000) | $310,000 | 2,100 | $148 | 28% |
| Renovated/Updated | $385,000 | 2,200 | $175 | 18% |
| New Infill Construction | $475,000 | 2,600 | $183 | 5% |
| Condo/Townhome | $195,000 | 1,200 | $163 | 7% |
According to Pulaski County building permit data, new infill construction in The Heights is limited by available lots and neighborhood design standards, keeping supply constrained and supporting price stability. The 12 permits issued in 2025 represent a 20% increase over 2024 but remain a tiny fraction of the total housing stock.
School District & Education Data
Education quality is the single most important driver of family demand in The Heights. According to the Little Rock School District, Arkansas Department of Education, and GreatSchools data:
| School | Type | GreatSchools Rating | Enrollment | Key Strength |
|---|---|---|---|---|
| Roberts Elementary | K-5 | 9/10 | 420 | STEM programs |
| Pulaski Heights Elementary | K-5 | 8/10 | 380 | Arts integration |
| Pulaski Heights Middle | 6-8 | 7/10 | 520 | Academic rigor |
| Central High School | 9-12 | 8/10 | 2,400 | Historic, AP courses |
| Catholic High (Private) | 9-12 | 9/10 | 680 | College prep |
| Mount St. Mary (Private) | 9-12 | 8/10 | 350 | College prep |
According to the Arkansas Department of Education accountability data, Roberts Elementary consistently ranks among the top 10% of Arkansas elementary schools in literacy and mathematics achievement. This school quality creates a direct and measurable impact on home values within the attendance zone.
What schools serve The Heights neighborhood in Little Rock?
According to the Little Rock School District and GreatSchools data, The Heights is served primarily by Roberts Elementary (9/10 rating) and Pulaski Heights Elementary (8/10 rating) for grades K-5, with Pulaski Heights Middle School (7/10) and Central High School (8/10) serving upper grades. Multiple private school options including Catholic High (9/10) and Mount St. Mary (8/10) are also within the neighborhood.
According to NAR research on school quality and home values, homes within top-rated school attendance zones command a 6-10% premium over comparable homes in lower-rated zones. In The Heights, this premium is compounded by the neighborhood's walkability to school campuses, creating what economists call a "double amenity premium." Agents using US Tech Automations can segment their farm databases by school attendance zone to target families approaching key school transition years.
Buyer & Seller Demographics
Understanding who buys and sells in The Heights is essential for targeted farming. According to NAR's Profile of Home Buyers and Sellers and CARMLS transaction data:
| Buyer Segment | % of Purchases | Median Budget | Motivation |
|---|---|---|---|
| Move-Up Families (35-45) | 34% | $345,000 | Schools, space |
| Young Professionals (28-35) | 22% | $275,000 | Walkability, character |
| Returning Locals | 16% | $310,000 | Hometown, family proximity |
| Relocating Professionals | 14% | $380,000 | UAMS, corporate transfer |
| Empty Nesters | 10% | $295,000 | Downsizing within neighborhood |
| Investors | 4% | $240,000 | Rental income |
According to CARMLS buyer data, move-up families represent the largest buyer segment in The Heights, typically upgrading from Hillcrest, Stifft Station, or SoMa/Downtown apartments as their children approach kindergarten age. This family-formation trigger is the most predictable listing opportunity for farming agents.
| Seller Category | % of Listings | Avg Tenure | Typical Motivation |
|---|---|---|---|
| Empty Nesters (55-70) | 32% | 15-25 years | Downsizing |
| Job Relocators | 22% | 5-8 years | Career transfer |
| Move-Up Sellers | 20% | 6-10 years | Larger home, different area |
| Estate/Probate | 14% | 20+ years | Inheritance |
| Divorce/Life Change | 12% | 4-8 years | Personal circumstances |
According to Pulaski County Recorder data, the average ownership tenure in The Heights is 11.2 years, creating a slower but highly predictable turnover cycle. US Tech Automations' predictive analytics module can identify properties approaching statistical listing probability based on ownership duration, equity accumulation, and life-stage indicators.
Commission & Agent Economics
According to the Arkansas Realtors Association, CARMLS data, and Bureau of Labor Statistics benchmarks:
| Commission Metric | Value |
|---|---|
| Average Listing Commission | 3.0% |
| Buyer Agent Commission | 2.5-3.0% |
| Median Commission/Transaction | $8,125 |
| Avg Transactions per Agent (Metro) | 5.2/year |
| Active Licensed Agents (Pulaski Co.) | 2,800 |
| Agents Actively Farming The Heights | 25-35 |
According to Bureau of Labor Statistics data, the median annual income for Little Rock real estate agents is $42,800. However, agents farming premium neighborhoods like The Heights typically earn $85,000-$120,000 through consistent listing generation in a higher-price-point market.
| Farming Cost Category | Monthly | Annual |
|---|---|---|
| Direct Mail (400 homes) | $640 | $7,680 |
| Digital Advertising | $325 | $3,900 |
| School/Community Sponsorships | $200 | $2,400 |
| CRM & Automation Platform | $125 | $1,500 |
| Photography/Content | $225 | $2,700 |
| Total | $1,515 | $18,180 |
According to NAR farming ROI calculations, agents farming The Heights need approximately 2.2 closings per year to break even on their farming investment. With 140-150 annual transactions across an estimated 25-35 active farming agents, the math supports 4-6 closings per agent for committed farmers.
Platform Comparison for Heights Farming
| Feature | US Tech Automations | kvCORE | BoomTown | Top Producer |
|---|---|---|---|---|
| Geographic Farm Module | Dedicated | Limited | Basic | Basic |
| School Zone Targeting | Yes | No | No | Partial |
| Automated Mail + Digital | Yes | No | Partial | No |
| Family Life-Stage Triggers | Built-in | No | No | No |
| Cost per Agent/Month | Competitive | $499+ | $1,000+ | $129+ |
| Farming ROI Tracking | Yes | No | No | Basic |
US Tech Automations provides the geographic farming tools specifically designed for family-oriented neighborhoods like The Heights, where school zone data, life-stage triggers, and long-term relationship management determine farming success.
Neighborhood Sub-Zones
The Heights encompasses several distinct sub-areas with different price points and demographic profiles. According to Pulaski County Assessor data:
| Sub-Zone | Median Price | Homes | Character | Farming Opportunity |
|---|---|---|---|---|
| Pulaski Heights Core | $340,000 | 900 | Historic, walk-to-shops | Moderate turnover, premium prices |
| Upper Kavanaugh | $310,000 | 700 | Established ranch homes | Higher turnover, accessible |
| Leawood | $365,000 | 600 | Upscale, newer | Family-heavy, schools focus |
| Pleasant Valley Edge | $380,000 | 500 | Luxury, larger lots | Low turnover, high commission |
| Heights/Hillcrest Border | $280,000 | 450 | Transitional, eclectic | Highest turnover, lower prices |
| Cantrell Corridor | $295,000 | 350 | Mixed use, condos | Investor + young professional |
According to CARMLS data, the Heights/Hillcrest border area shows the highest annual turnover rate at approximately 8%, making it the most volume-productive farming zone. However, the Leawood and Pleasant Valley Edge areas generate higher per-transaction commissions due to elevated price points.
Which sub-zone of The Heights is best for farming?
According to farming ROI analysis combining turnover rates, median prices, and competitive intensity, the Pulaski Heights Core and Leawood sub-zones offer the best balance of adequate transaction volume, premium pricing, and established family demographics for long-term farming investment.
How to Build a Heights Farming Program
Select your farm zone from The Heights' sub-neighborhoods. According to NAR farming methodology, choose 350-500 homes in a single sub-zone that matches your target client profile; Leawood for families, Pulaski Heights Core for established professionals, or the Heights/Hillcrest border for higher volume.
Download ownership records from Pulaski County Assessor. According to the county portal, access ownership names, purchase dates, and property details for every parcel in your selected zone at no cost; import these into US Tech Automations for automated segmentation.
Segment your database by estimated children's ages. According to NAR family-lifecycle research, families with children approaching kindergarten or high school are the highest-probability move-up buyers; use school enrollment data cross-referenced with purchase dates to estimate family stage.
Create a "Heights School Zone Report" monthly mailer. According to NAR consumer surveys, school-focused content generates 3x higher engagement among family households than general market updates; include Roberts Elementary and Pulaski Heights Elementary performance data alongside home values.
Sponsor PTA events and school fundraisers. According to Alignable community marketing data, school-connected sponsorships generate 4x more farming recognition per dollar than generic community advertising in family-centric neighborhoods.
Launch neighborhood-specific social media content. According to NAR social media research, posting Heights-specific content (street spotlights, school events, restaurant reviews) builds community credibility faster than generic real estate advice.
Host seasonal neighborhood events. According to established farming best practices, quarterly events (spring plant exchanges, fall block parties, holiday gatherings) create face-to-face touchpoints with farming contacts that strengthen brand recognition.
Develop relationships with UAMS recruiting and relocation departments. According to UAMS HR data, the medical center recruits 200-300 physicians and professionals annually, many of whom prioritize The Heights for school quality and commute convenience.
Implement automated equity alerts. According to NAR homeowner psychology research, 85% of homeowners are interested in current equity estimates; US Tech Automations' automated valuation alerts deliver personalized home equity updates that create natural conversation starters.
Review farming metrics quarterly and adjust. According to NAR productivity benchmarks, measure your cost-per-lead, listing appointment rate, and cost-per-closing; a mature Heights farming program should achieve a cost-per-closing under $4,000 within 24 months.
Frequently Asked Questions
What is the median home price in The Heights Little Rock?
The median home price in The Heights is $325,000 as of early 2026, according to CARMLS data, positioning it as the highest-median-price established neighborhood in the Little Rock metro area.
What makes The Heights a desirable neighborhood?
According to resident surveys and CARMLS buyer data, The Heights' appeal centers on top-rated schools (Roberts Elementary 9/10), mature tree canopy, walkable amenities along Kavanaugh Boulevard, and a strong sense of community among established families.
How does The Heights compare to Hillcrest?
According to CARMLS data, The Heights' $325,000 median is approximately 14% above Hillcrest's $285,000 median. The Heights offers larger lots, higher school ratings, and higher household incomes, while Hillcrest provides superior walkability and more architectural diversity.
What school district serves The Heights?
According to the Little Rock School District, The Heights is served by Roberts Elementary (9/10 rating), Pulaski Heights Elementary (8/10), Pulaski Heights Middle (7/10), and Central High School (8/10), with additional private options including Catholic High and Mount St. Mary.
How long do homeowners stay in The Heights?
According to Pulaski County Assessor data, the average ownership tenure in The Heights is 11.2 years, significantly longer than the Little Rock metro average of 7.5 years, reflecting the neighborhood's family-retention strength and long-term desirability.
What is the average household income in The Heights?
According to U.S. Census Bureau data, the median household income in The Heights is $92,500, with 42% of households earning $100,000+ annually, driven by healthcare, legal, and corporate professional employment.
Are homes in The Heights a good investment?
According to FHFA House Price Index data and CARMLS historical records, The Heights has appreciated 28% over the past five years with lower volatility than emerging suburban alternatives, making it one of Little Rock's most reliable long-term real estate investments.
How many homes sell per year in The Heights?
According to CARMLS records, approximately 140-150 residential transactions close annually across The Heights' various sub-zones, providing adequate volume for geographic farming while maintaining manageable competitive intensity.
Conclusion: Farm The Heights' Family Market with Data-Driven Precision
The Heights represents Little Rock's gold standard for family-oriented residential living, offering agents a farming opportunity built on stable demographics, top-rated schools, and consistent demand from professional households. The neighborhood's long ownership tenures and predictable life-stage transitions create a farming environment that rewards patience, genuine community engagement, and systematic data-driven outreach.
US Tech Automations provides the geographic farming CRM, automated multi-channel campaigns, and family life-stage analytics that Heights farming agents need to build lasting client relationships and convert long-term homeowners into listing appointments.
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Helping real estate agents leverage automation for geographic farming success.
