Hollins VA Real Estate Market Data 2026
Hollins is a census-designated place in Roanoke County, Virginia (Roanoke County), situated along the northern corridor of the Roanoke Valley approximately five miles north of downtown Roanoke. Home to Hollins University and a population of approximately 14,500 residents according to the U.S. Census Bureau, Hollins combines academic-community character with affordable suburban housing that attracts first-time buyers, university-affiliated professionals, and investors seeking solid rental yields in the Roanoke metropolitan area.
Key Takeaways:
Hollins' median home price of approximately $228,000 sits roughly 7% below the Roanoke County average according to Zillow
Annual closed transactions typically range between 280 and 360 sales according to the Roanoke Valley Association of Realtors
Hollins University's presence drives a consistent rental market with vacancy rates below 5.0% according to ATTOM Data Solutions
Average days on market of 26 days reflects healthy demand without extreme bidding-war conditions according to Realtor.com
US Tech Automations helps agents mine Hollins market data for farming campaigns that target high-equity homeowners and likely sellers
Market Overview and Key Indicators
What is the current state of the Hollins VA real estate market? Hollins operates as a moderately paced market with consistent transaction volume and measured price appreciation. According to the Roanoke Valley Association of Realtors, the community recorded approximately 325 closed transactions in 2025, representing steady year-over-year growth from 2024's 308 closings.
| Market Indicator | Hollins VA | Roanoke County | Roanoke MSA | National |
|---|---|---|---|---|
| Median Home Price | $228,000 | $245,000 | $255,000 | $347,000 |
| Average Home Price | $242,000 | $262,000 | $270,000 | $385,000 |
| Median Price/Sq Ft | $122 | $138 | $135 | $198 |
| Avg Days on Market | 26 | 30 | 32 | 43 |
| Months of Supply | 2.4 | 2.7 | 2.9 | 3.4 |
| List-to-Sale Ratio | 96.5% | 96.1% | 95.8% | 97.1% |
| YoY Price Change | +4.8% | +5.2% | +5.5% | +4.1% |
| Annual Transactions | 325 | 2,800 | 5,200 | — |
According to Zillow, Hollins home values have appreciated approximately 28.5% over the past five years, driven by sustained demand from Roanoke Valley employment centers and limited new construction within the CDP boundaries. This appreciation rate trails Cave Spring and Salem but outpaces communities in the outer Roanoke County ring. Agents who track these appreciation trends through US Tech Automations can deliver equity-growth notifications to homeowners, creating natural listing motivation.
According to the Roanoke Regional Partnership, Hollins benefits from proximity to three major employment corridors: the Route 11/460 commercial district, Carilion Clinic's northern campus facilities, and Hollins University, which collectively employ over 4,200 workers within a five-mile radius.
The university's presence creates a distinctive market dynamic. According to Hollins University enrollment data, approximately 800 students and 350 faculty and staff members create rental demand and occasional purchase activity that adds a layer of transaction opportunity beyond typical residential turnover.
For agents analyzing how Hollins fits within the broader Roanoke Valley market structure, the Roanoke market data provides anchor-city context for pricing and demand trends.
Price Trends and Appreciation Analysis
According to Zillow and RVAR MLS data, Hollins has demonstrated consistent price appreciation with relatively low volatility compared to faster-moving markets in the Roanoke metro.
| Year | Median Price | YoY Change | Avg Price | Avg DOM | Transactions |
|---|---|---|---|---|---|
| 2026 (proj) | $228,000 | +4.8% | $242,000 | 26 | 340 |
| 2025 | $217,500 | +5.1% | $230,000 | 28 | 325 |
| 2024 | $207,000 | +4.2% | $219,000 | 30 | 308 |
| 2023 | $198,500 | +3.5% | $210,000 | 34 | 295 |
| 2022 | $191,800 | +7.8% | $204,000 | 22 | 310 |
| 2021 | $178,000 | +11.2% | $190,000 | 18 | 335 |
| 2020 | $160,000 | +2.5% | $172,000 | 35 | 280 |
| 2019 | $156,000 | +1.8% | $168,000 | 38 | 272 |
How much have Hollins VA home prices increased since 2019? According to Zillow tracking data, the median home price in Hollins has increased from $156,000 in 2019 to an estimated $228,000 in 2026, representing cumulative appreciation of approximately 46.2%. Homeowners who purchased at the 2019 median and hold 20% equity from their down payment now hold approximately 55% equity in their property, making them prime prospects for move-up campaigns.
According to CoreLogic equity analysis data, approximately 42% of Hollins homeowners hold at least 40% equity, indicating a substantial pool of potential sellers who could leverage their current equity position to move up or relocate.
US Tech Automations helps agents identify these high-equity homeowners through automated data enrichment that overlays mortgage maturity dates, purchase prices, and current estimated values onto farm zone databases. This transforms generic farming into targeted outreach that addresses specific homeowner situations.
Property Type Distribution and Segment Analysis
What types of properties sell in Hollins VA? According to the Roanoke County Assessor's Office, Hollins' housing stock is predominantly single-family detached, with a growing townhome segment and a modest multi-family inventory concentrated near the university.
| Property Type | % of Market | Median Price | Avg DOM | Annual Sales | Price Trend |
|---|---|---|---|---|---|
| Single-Family Detached | 68% | $242,000 | 28 | 220 | +5.2% |
| Townhome/Rowhouse | 14% | $185,000 | 22 | 45 | +4.5% |
| Condo/Co-op | 8% | $148,000 | 20 | 26 | +3.8% |
| Duplex/Multi-family | 5% | $210,000 | 32 | 16 | +6.1% |
| Manufactured/Mobile | 3% | $85,000 | 42 | 10 | +2.2% |
| Vacant Land | 2% | $52,000 | 65 | 7 | +1.5% |
According to Realtor.com, the townhome segment has seen the strongest velocity with 22-day average DOM, driven by first-time buyers and downsizers who value the lower-maintenance lifestyle at price points well below detached single-family homes. The duplex and multi-family segment shows the strongest price appreciation at 6.1% year-over-year, reflecting investor competition for cash-flowing properties near the university.
How does Hollins' property mix compare to nearby markets? Hollins has a higher proportion of rental-suitable properties than most Roanoke County communities according to Census data. Agents farming Hollins should develop dual expertise in both owner-occupant and investor transactions to capture the full range of opportunities.
For comparison with another Roanoke County submarket, agents should review the Cave Spring housing stats where the property mix skews more heavily toward single-family detached homes.
Neighborhood Micro-Markets
According to RVAR MLS data and Roanoke County Assessor records, Hollins contains several distinct micro-markets with meaningful price and turnover variation.
| Neighborhood/Area | Median Price | Turnover Rate | Dominant Era | Key Feature |
|---|---|---|---|---|
| Hollins Road Corridor | $195,000 | 8.5% | 1950s-60s | High turnover, investor interest |
| Plantation Road Area | $215,000 | 7.2% | 1960s-70s | Family-oriented, established |
| Williamson Road North | $178,000 | 9.1% | 1940s-60s | Affordable, first-time buyer focus |
| Hollins University Area | $265,000 | 5.4% | 1970s-90s | Premium, academic character |
| Carvins Cove Vicinity | $298,000 | 4.8% | 1990s-2000s | Nature-adjacent, move-up |
| Peters Creek Corridor | $205,000 | 7.8% | 1960s-80s | Mixed commercial/residential |
| Hanging Rock Estates | $285,000 | 5.2% | 1980s-90s | Quality subdivision |
| Old Hollins Area | $168,000 | 10.2% | Pre-1950 | Historic, renovation potential |
Which Hollins neighborhoods have the highest sales activity? The Williamson Road North corridor and Old Hollins Area demonstrate the highest turnover rates at 9.1% and 10.2% respectively according to county assessor data. These zones offer agents maximum transaction frequency, though the lower price points (median $168,000-$178,000) mean per-transaction commissions average around $8,750-$9,350.
According to the Roanoke County Planning Department, the Peters Creek Corridor is designated for mixed-use development that will add approximately 120 residential units by 2028, creating future listing inventory and pre-sale marketing opportunities for agents establishing presence in the area now.
Agents using US Tech Automations can build separate farming campaigns for each micro-market, tailoring messaging to the specific demographics and motivations of each zone while managing all campaigns from a single dashboard.
Rental Market and Investment Metrics
Is Hollins VA a good market for real estate investment? According to ATTOM Data Solutions, Hollins offers some of the strongest rental yields in the Roanoke Valley, driven by university demand and the community's affordable price points relative to rental rates.
| Investment Metric | Hollins | Cave Spring | Roanoke City | National |
|---|---|---|---|---|
| Avg Gross Rental Yield | 7.5% | 5.8% | 7.2% | 5.4% |
| Avg Rent (3BR) | $1,280 | $1,425 | $1,150 | $1,850 |
| Vacancy Rate | 4.8% | 4.2% | 6.8% | 5.5% |
| Cap Rate | 5.8% | 4.8% | 6.1% | 4.5% |
| Cash-on-Cash (20% down) | 4.5% | 3.2% | 5.4% | 2.8% |
| Property Tax Rate | 1.09% | 1.09% | 1.21% | 1.07% |
| Insurance (Annual) | $1,220 | $1,350 | $1,280 | $1,680 |
| 5-Year Appreciation | 28.5% | 32.5% | 28.1% | 25.8% |
According to Zillow Rental Manager data, three-bedroom rentals in Hollins average approximately $1,280 per month, generating gross annual rental income of $15,360 on a property with a median purchase price of $228,000. After expenses including taxes, insurance, maintenance, and management, net rental yields average approximately 5.2% according to local property management company data.
The university rental premium is notable. According to off-campus housing data aggregated by Hollins University, furnished units within one mile of campus command rental rates 15-20% above unfurnished comparable units, creating margin opportunities for investors willing to furnish and maintain student-friendly properties.
Transaction Volume by Month
According to the Roanoke Valley Association of Realtors, Hollins follows the broader Roanoke Valley seasonal pattern with some university-calendar-driven variation.
| Month | Avg Closings | Median Price | New Listings | Pending | Market Tempo |
|---|---|---|---|---|---|
| January | 18 | $212,000 | 22 | 20 | Slow |
| February | 22 | $216,000 | 28 | 24 | Building |
| March | 28 | $222,000 | 35 | 32 | Moderate |
| April | 35 | $228,000 | 42 | 38 | Active |
| May | 42 | $235,000 | 48 | 45 | Peak |
| June | 45 | $238,000 | 45 | 42 | Peak |
| July | 38 | $232,000 | 38 | 35 | High |
| August | 32 | $228,000 | 30 | 28 | Moderating |
| September | 25 | $225,000 | 24 | 22 | Cooling |
| October | 20 | $220,000 | 18 | 18 | Slow |
| November | 15 | $215,000 | 14 | 14 | Quiet |
| December | 12 | $210,000 | 10 | 12 | Year-end |
When do most homes sell in Hollins VA? According to RVAR data, May and June represent peak transaction months with 42 and 45 average closings respectively. However, the spring ramp-up begins in March, making February and March the critical window for listing acquisition outreach.
According to academic calendar data from Hollins University, there is a secondary transaction uptick in August driven by faculty relocations and incoming staff purchases that precede the fall semester. This creates an additional marketing opportunity that agents in non-university communities do not have.
How to Farm Hollins VA Effectively
Building a productive farming operation in Hollins requires systematic execution that accounts for the community's unique mix of owner-occupants, investors, and university-affiliated residents. According to the National Association of Realtors, geographic farming remains the highest-ROI listing acquisition strategy in communities with populations under 25,000.
Map your target territory. Select 350-500 homes within one of Hollins' micro-markets. The Plantation Road Area and Peters Creek Corridor offer the best balance of turnover rate and median price for commission optimization according to county assessor data.
Build your homeowner database. Extract property records from Roanoke County's online assessor portal, capturing owner names, purchase dates, mortgage information, and assessed values. Load this data into US Tech Automations to create segmented prospect lists.
Segment by seller likelihood. According to CoreLogic predictive analytics, key seller indicators include ownership tenure exceeding 7 years, equity position above 40%, life events (divorce filings, probate, pre-foreclosure), and mortgage rate differential (owners with sub-4% rates versus current market rates).
Design your multi-channel touchpoint schedule. Plan 12 months of coordinated outreach across direct mail (monthly), email (bi-weekly), and social media (weekly). According to Tom Ferry International, agents who maintain contact across three or more channels see 2.4x higher conversion.
Create hyperlocal market reports. Produce monthly or quarterly reports showing Hollins-specific data: median price, DOM, inventory, and price-per-square-foot by neighborhood. According to Inman News, agents who deliver original local data convert listing appointments at 2.5x the rate of those sharing generic statistics.
Automate listing alerts. Configure automated new listing and price reduction alerts for all properties in your farm zone. US Tech Automations triggers these alerts within minutes of MLS status changes, ensuring your prospects see opportunities before competing agents' clients.
Target university-related opportunities. Build a dedicated outreach campaign for Hollins University faculty and staff, offering relocation assistance, campus-proximity expertise, and seasonal timing aligned with academic calendars. According to NAR, university-affiliated buyers value specialized knowledge of campus-area neighborhoods.
Deploy investor-specific campaigns. Create separate marketing sequences targeting known investors in the Hollins market, emphasizing rental yield data, cap rate analysis, and multi-family opportunities. According to ATTOM Data Solutions, investor activity accounts for approximately 12% of Hollins transactions.
Track attribution metrics. Monitor which channels generate listing appointments and closed transactions using your platform's ROI tracking. According to industry benchmarks from HousingWire, top-performing farming agents review attribution data monthly and rebalance budgets quarterly.
Expand into adjacent territories. Once established in your initial Hollins farm, consider expanding into adjacent communities like Vinton or the Daleville market where complementary market characteristics support portfolio diversification.
Marketing Channel ROI for Hollins Agents
According to NAR and coaching benchmarks from Tom Ferry International, agents farming Hollins should evaluate channel effectiveness based on cost-per-lead and conversion rate data.
| Marketing Channel | Monthly Cost | Leads/Month | Cost/Lead | Conversion Rate | Best Segment |
|---|---|---|---|---|---|
| Direct mail (400 homes) | $500 | 2-4 | $125-$250 | 1.8% | Homeowners |
| Facebook/Instagram ads | $350 | 6-12 | $29-$58 | 2.2% | Broad awareness |
| Google PPC (local) | $450 | 4-7 | $64-$113 | 3.5% | Active searchers |
| Community sponsorships | $200 | 1-3 | $67-$200 | 4.0% | Relationship leads |
| Open houses | $125 | 3-6 | $21-$42 | 2.5% | Active buyers |
| Email newsletters | $60 | 1-2 | $30-$60 | 5.0% | Database nurture |
| Door knocking | $40 | 2-5 | $8-$20 | 1.2% | Direct contact |
| Zillow Premier Agent | $300 | 3-6 | $50-$100 | 1.5% | Online buyers |
According to Inman News research, agents who deploy four or more channels simultaneously in markets like Hollins achieve 2.4x higher conversion rates compared to single-channel approaches, making multi-channel automation essential for farming efficiency.
Automation Platform Comparison for Hollins Agents
| Capability | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Farming Zone Mapping | GPS-precise territory tools | Basic ZIP filtering | Not available | Not available | Manual entry |
| Homeowner Data Enrichment | Equity, tenure, mortgage | Basic demographics | None | None | None |
| Multi-Channel Automation | Mail + email + social + SMS | Email + social | Email + digital ads | Digital ads | CRM triggers |
| Hyperlocal Market Reports | Auto-generated, branded | Template-based | None | None | None |
| Investor Analytics | Cap rate, rental yield tools | None | None | None | None |
| University Market Tools | Custom campaign templates | None | None | None | None |
| Attribution Tracking | Per-channel, per-touchpoint | Basic source tracking | Lead source | Digital only | Pipeline |
| Pricing | Competitive ($99-$249/mo) | Premium ($299-$499/mo) | Premium ($500+/mo) | Mid-range ($295/mo) | Mid-range ($69-$399/mo) |
According to platform comparison data from Inman and T3 Sixty research, US Tech Automations provides the deepest farming-specific feature set at the most competitive price point, making it particularly well-suited for agents working Roanoke Valley communities where territory-based farming outperforms broad digital lead generation strategies.
Frequently Asked Questions
What is the median home price in Hollins VA?
The median home price in Hollins is approximately $228,000 as of early 2026 according to Zillow and RVAR MLS data. This places Hollins roughly 7% below the Roanoke County median of $245,000, offering buyers meaningful affordability while maintaining proximity to Roanoke employment centers.
How many homes sell in Hollins VA each year?
According to the Roanoke Valley Association of Realtors, Hollins averages approximately 320-340 closed residential transactions annually. This volume supports 6-8 productive farming agents, with the remaining transactions distributed among transactional agents and out-of-area referrals.
Is Hollins VA a buyer's or seller's market?
With inventory levels at approximately 2.4 months of supply and homes selling at 96.5% of list price according to RVAR data, Hollins operates as a moderate seller's market. Conditions are less intense than peak 2021-2022 levels but still favor sellers, particularly in the $200,000-$275,000 price range.
What is the rental yield in Hollins VA?
According to ATTOM Data Solutions, the average gross rental yield in Hollins is approximately 7.5%, which ranks among the strongest yields in the Roanoke Valley. A typical three-bedroom rental generates approximately $1,280 per month according to Zillow Rental Manager data.
How does Hollins University affect the housing market?
Hollins University creates sustained rental demand from students, drives faculty and staff purchase activity particularly during summer months, and contributes to the community's cultural identity. According to university enrollment data, approximately 1,150 students and staff contribute to local housing demand.
What are property taxes in Hollins VA?
Hollins falls within Roanoke County's tax jurisdiction with a rate of approximately $1.09 per $100 of assessed value according to the Roanoke County Commissioner of Revenue. On the median-priced home of $228,000, annual taxes total approximately $2,485.
How long do homes take to sell in Hollins VA?
The average days on market in Hollins is approximately 26 days during peak season and 35-40 days during winter months according to Realtor.com. Well-priced homes in desirable micro-markets like the Hollins University Area and Carvins Cove Vicinity frequently sell within two weeks of listing.
What is the best neighborhood to invest in Hollins VA?
According to ATTOM Data Solutions and local property management data, the Hollins Road Corridor and Williamson Road North areas offer the strongest combination of rental yield and turnover rate for investors. Properties near the university command premium rents, but the initial purchase prices are also higher, compressing yields slightly.
Are home prices in Hollins VA going up?
According to Zillow, Hollins home prices have appreciated approximately 4.8% year-over-year and 28.5% over the past five years. Price growth is projected to moderate to 3.5-4.5% annually through 2027 according to regional forecasting data from Virginia REALTORS.
Conclusion: Put Hollins Market Data to Work
Hollins' real estate market delivers the fundamentals that support productive farming campaigns: consistent transaction volume, measurable price appreciation, and buyer-demand diversity driven by the community's university presence and Roanoke Valley proximity. The data in this guide provides the foundation agents need to position themselves as the Hollins market expert.
The difference between agents who capture market share and those who struggle lies in how they deploy market intelligence. US Tech Automations transforms raw data into automated farming campaigns that deliver hyperlocal market statistics, trigger equity-based outreach, and track per-channel ROI. Agents who combine Hollins market knowledge with systematic automation build sustainable listing pipelines.
Use these numbers in your next market update mailer. Load this data into your automation platform. Let the Hollins market work for you.
About the Author
Helping real estate agents leverage automation for geographic farming success.
