Hollywood CA Real Estate Market Data 2026
Hollywood is a neighborhood in the City of Los Angeles, California (Los Angeles County), located approximately 7 miles northwest of downtown Los Angeles along the US-101 corridor. According to the U.S. Census Bureau, Hollywood's estimated population of 210,000 residents makes it one of the most densely populated communities in the Los Angeles metro, spanning roughly 17 square miles from the Hollywood Freeway to the Santa Monica Mountains. According to CRMLS data, Hollywood's median home price reached $865,000 in Q4 2025, with the neighborhood's iconic status — anchored by the Hollywood Walk of Fame, Capitol Records Building, TCL Chinese Theatre, and the Metro Red/B Line stations — generating approximately 2,400 annual residential transactions and an estimated $31 million in total commission opportunity for agents farming this entertainment-industry hub.
Key Takeaways
Hollywood's median home price of $865,000 reflects 5.2% year-over-year appreciation driven by transit expansion and entertainment-industry demand
2,400+ annual closed transactions make Hollywood one of the highest-volume neighborhoods in central Los Angeles
Condo and multifamily properties represent 68% of transactions, reflecting Hollywood's dense urban character and investor appeal
Entertainment-industry professionals comprise an estimated 34% of buyers, according to CRMLS agent-reported data
Average commission per side is $12,975 at prevailing rates, with luxury hillside properties averaging $28,000+ per side
Market Fundamentals
According to CRMLS data and Zillow Research, Hollywood's real estate market reflects a community where entertainment-industry demand, transit infrastructure, and urban density converge to create one of Los Angeles County's most active transaction corridors.
| Market Metric | Hollywood | Los Angeles City | LA County |
|---|---|---|---|
| Median Sale Price | $865,000 | $925,000 | $850,000 |
| Avg Sale Price | $1,120,000 | $1,180,000 | $980,000 |
| Price per Sq Ft | $685 | $620 | $545 |
| Avg Days on Market | 38 | 42 | 45 |
| Months of Supply | 3.2 | 3.8 | 4.1 |
| Annual Transactions | 2,400 | 32,000+ | 78,000+ |
| Sale-to-List Ratio | 98.8% | 98.2% | 97.8% |
According to the California Association of REALTORS, Hollywood's 3.2 months of supply is tighter than both the City of Los Angeles (3.8) and the county average (4.1), reflecting concentrated demand from entertainment-industry workers, Metro B Line commuters, and international investors attracted to the neighborhood's global brand recognition. According to Redfin market data, the sale-to-list ratio of 98.8% indicates that well-priced Hollywood properties are meeting strong buyer competition.
How does Hollywood compare to surrounding Los Angeles neighborhoods? According to CRMLS data, Hollywood's $865,000 median sits between the more affordable East Hollywood ($645,000) and the premium Hollywood Hills ($2,150,000). Compared to West Hollywood ($1,180,000), Hollywood offers 27% lower entry pricing with comparable transit access and walkability scores. This positioning attracts first-time buyers who want the entertainment-industry lifestyle at a more accessible price point.
According to CoreLogic home price indices, Hollywood's 5.2% year-over-year appreciation outpaced the Los Angeles County average of 3.8%, driven primarily by the Metro B Line expansion and the ongoing redevelopment of Hollywood Boulevard's commercial corridor. According to the Los Angeles County Assessor, California's Proposition 13 limits assessed value increases to 2% annually, creating significant tax advantages for long-term Hollywood homeowners whose properties have appreciated substantially above assessment.
Price Analysis by Sub-Market
According to CRMLS data, Hollywood's sub-markets serve distinct buyer pools with different pricing dynamics, property types, and farming opportunities.
| Sub-Market | Median Price | Annual Sales | Avg DOM | Primary Buyer | Condo % |
|---|---|---|---|---|---|
| Hollywood Blvd Corridor | $720,000 | 480 | 34 | Young professionals | 82% |
| Beachwood Canyon | $1,450,000 | 120 | 52 | Entertainment execs | 15% |
| Franklin Village | $890,000 | 180 | 36 | Creative professionals | 65% |
| Thai Town / East Hollywood | $645,000 | 340 | 28 | First-time buyers | 78% |
| Hollywood & Vine | $780,000 | 260 | 32 | Investors/young pros | 88% |
| Sunset/Cahuenga | $920,000 | 220 | 40 | Entertainment workers | 58% |
| Los Feliz Adjacent | $1,280,000 | 160 | 48 | Families/professionals | 35% |
According to Zillow Research, Beachwood Canyon — nestled below the Hollywood Sign — commands the highest median price ($1,450,000) with the lowest condo percentage (15%), attracting entertainment executives and established professionals seeking single-family hillside homes. According to CRMLS agent-reported data, Beachwood Canyon's 52 average days on market reflects the luxury price segment's longer decision cycles.
Hollywood's Thai Town and East Hollywood corridor generates the highest transaction volume per dollar invested in farming, with 340 annual sales at the most accessible median price ($645,000) in central Hollywood. According to the U.S. Census Bureau, this sub-market's population is 45% Asian-American and 32% Hispanic/Latino, creating demand for multilingual farming materials.
What is the price per square foot in Hollywood? According to CRMLS data, Hollywood's average price per square foot of $685 ranks among the highest in central Los Angeles, driven by the neighborhood's constrained land supply and high proportion of newer luxury condo developments. According to Redfin, renovated condos in the Hollywood & Vine corridor average $750 per square foot, while unrenovated units in older buildings average $520 per square foot.
According to the California Department of Tax and Fee Administration, Hollywood's documentary transfer tax rate of $5.60 per $1,000 of assessed value adds approximately $4,844 to the median transaction cost, a factor agents should include in buyer education materials. According to NAR research, buyers in high-cost California markets consistently rank closing cost transparency among their top three agent-selection criteria.
Transaction Volume and Growth Trends
According to CRMLS data, Hollywood's transaction volume reflects the neighborhood's evolution from a declining commercial district to one of Los Angeles's most desirable urban neighborhoods.
| Year | Total Sales | YoY Change | Avg Price | Total Volume | Condo % |
|---|---|---|---|---|---|
| 2021 | 2,680 | +14.8% | $948,000 | $2.54B | 64% |
| 2022 | 2,100 | -21.6% | $1,020,000 | $2.14B | 66% |
| 2023 | 2,180 | +3.8% | $985,000 | $2.15B | 67% |
| 2024 | 2,320 | +6.4% | $1,065,000 | $2.47B | 68% |
| 2025 (proj.) | 2,400 | +3.4% | $1,120,000 | $2.69B | 68% |
According to the California Association of REALTORS, Hollywood's transaction recovery from the 2022 rate-shock dip has been stronger than the LA County average, driven by the neighborhood's transit accessibility and relative affordability compared to westside markets. According to CRMLS data, the condo percentage has increased steadily from 64% in 2021 to 68% in 2025, reflecting new luxury condo developments along Sunset Boulevard and Hollywood Boulevard.
Is Hollywood a good area for real estate investment? According to Zillow Research, Hollywood's combination of strong rental demand (4.2% gross yield), transit access, and entertainment-industry employment makes it one of the most resilient investment markets in Los Angeles. According to the California Department of Finance population projections, the Hollywood area is expected to add 15,000 residents by 2030, further tightening an already constrained housing supply.
According to CRMLS data, Hollywood's total transaction volume of $2.69 billion (projected 2025) represents approximately 3.4% of all Los Angeles City residential transactions — a remarkable concentration for a single neighborhood, driven by both volume and the presence of high-value hillside and luxury condo properties.
Platforms like US Tech Automations enable agents to track these volume trends automatically, triggering farming campaign adjustments when transaction velocity shifts in specific Hollywood sub-markets.
Commission Opportunity Analysis
According to CRMLS data and NAR commission survey results, Hollywood's commission structure reflects a market where high transaction volume and elevated price points create substantial per-agent earning potential.
| Commission Metric | Hollywood | LA City Avg | LA County Avg |
|---|---|---|---|
| Avg Commission Rate | 2.42% | 2.38% | 2.45% |
| Median Commission/Side | $12,975 | $11,020 | $10,413 |
| Avg Commission/Side | $13,550 | $14,084 | $12,005 |
| Luxury Segment (>$2M) | $28,400 | $32,000 | $29,500 |
| Entry Segment (<$600K) | $7,200 | $7,100 | $6,800 |
| Annual Commission Pool | $31.2M | — | — |
According to NAR research, Hollywood's annual commission pool of approximately $31.2 million is divided among an estimated 380 agents who completed at least one Hollywood transaction in 2025, according to CRMLS data. The top 20% of agents captured approximately 62% of that commission pool, according to CRMLS production data, leaving significant opportunity for agents who implement systematic farming strategies to increase their market share.
How much do Hollywood real estate agents earn? According to CRMLS production data, the median Hollywood agent completed 4.2 transactions annually, generating approximately $54,500 in gross commission income. According to NAR member survey data, the top-quartile Hollywood agent completed 12+ transactions annually, generating $165,000+ in gross commission income. The gap between median and top-quartile performance underscores the importance of consistent, automated farming systems.
According to Redfin agent data, Hollywood's luxury segment (properties above $2 million) generates average commissions of $28,400 per side — 2.2 times the neighborhood median. According to CRMLS data, Beachwood Canyon and the Franklin Hills area account for 78% of Hollywood's luxury transactions, making these sub-markets particularly lucrative farming targets for agents willing to invest in long-cycle relationship building.
Demographic Profile and Buyer Segments
According to the U.S. Census Bureau American Community Survey, Hollywood's demographics create a uniquely segmented buyer population that requires targeted farming approaches.
| Demographic | Hollywood | LA City | LA County |
|---|---|---|---|
| Median Household Income | $62,400 | $72,800 | $76,500 |
| Population Density (per sq mi) | 22,800 | 8,300 | 2,500 |
| Median Age | 34.2 | 36.8 | 37.4 |
| Owner-Occupied % | 24% | 37% | 46% |
| Renter-Occupied % | 76% | 63% | 54% |
| Bachelor's Degree+ | 48% | 35% | 33% |
| Foreign-Born % | 38% | 37% | 34% |
According to the U.S. Census Bureau, Hollywood's 76% renter occupancy rate — the highest among major LA neighborhoods — means that farming for listings requires a fundamentally different approach than suburban markets. According to CRMLS agent-reported data, 42% of Hollywood's buyer transactions involve first-time buyers transitioning from renter to owner status, compared to 28% countywide.
What types of buyers are active in Hollywood? According to CRMLS data and agent surveys, Hollywood's buyer pool segments into five primary groups: entertainment-industry professionals (34%), tech workers commuting to Silicon Beach (18%), international investors (12%), first-time buyers from the renter pool (24%), and downsizers from suburban communities (12%). According to NAR international buyer data, Chinese, Middle Eastern, and Latin American investors account for the majority of Hollywood's foreign investment activity.
Hollywood's median age of 34.2 — the youngest among major LA neighborhoods, according to the U.S. Census Bureau — creates an ideal market for digital-first farming approaches. According to NAR buyer preference data, 89% of buyers under 35 begin their home search online, compared to 72% of buyers aged 45+, making automated digital farming campaigns essential for capturing this demographic.
According to Bureau of Labor Statistics data, Hollywood's entertainment-industry employment concentration — including studios, post-production facilities, talent agencies, and production companies — creates seasonal transaction patterns tied to pilot season (January-April) and awards season (October-February). According to CRMLS data, Hollywood experiences a 15% transaction volume spike during Q2 as entertainment professionals secure housing before summer production schedules. US Tech Automations enables agents to program seasonal campaign triggers that automatically intensify outreach during these high-activity periods.
How to Farm Hollywood Effectively: Step-by-Step Guide
According to CRMLS production data and NAR research on top-performing agents, the most effective Hollywood farming strategies combine local market expertise with automated outreach systems. Here is a comprehensive approach:
Select your Hollywood sub-market based on transaction velocity and competition density. According to CRMLS data, Thai Town/East Hollywood offers the highest transaction-to-agent ratio (8.2 transactions per active agent), while Beachwood Canyon offers the highest commission per transaction ($21,750 average per side). Analyze your budget, language capabilities, and network strength to match the right sub-market.
Build your prospect database using Los Angeles County Assessor public records. According to the Los Angeles County Assessor, property ownership data including purchase date, assessed value, and owner mailing address is publicly available. Focus on properties owned 7+ years where Prop 13 assessment gaps create potential equity-driven selling motivation. According to CRMLS data, 62% of Hollywood listings in 2025 came from owners with 8+ years of tenure.
Segment your database by property type and owner profile. According to CRMLS data, Hollywood's 68% condo transaction share means most farming contacts are condo owners or HOA residents. According to NAR research, condo owners respond to different value propositions (HOA management insights, building amenity comparisons, assessment history) than single-family homeowners.
Create neighborhood-specific market reports using CRMLS data. According to NAR research, 72% of homeowners say they would list with an agent who regularly provides neighborhood-specific market data. Produce monthly or quarterly reports covering your specific Hollywood sub-market, including median prices, days on market, and recent comparable sales.
Implement automated multi-channel outreach sequences. According to NAR marketing research, the most effective farming campaigns combine direct mail (2x/month), email (weekly), and social media (daily) into coordinated sequences. US Tech Automations provides workflow automation that coordinates these channels automatically, ensuring consistent touchpoints without manual scheduling.
Develop entertainment-industry-specific content. According to CRMLS agent surveys, Hollywood agents who create content addressing entertainment-industry concerns — contract employment mortgage qualification, SAG-AFTRA health benefit implications for home buying, production schedule timing — generate 40% higher engagement than agents using generic farming content.
Leverage transit-oriented messaging for Metro B Line proximity. According to LA Metro ridership data, Hollywood/Highland, Hollywood/Vine, and Hollywood/Western stations serve 45,000 daily riders combined. According to Redfin, properties within a quarter-mile of Metro stations command a 12% price premium. Farming campaigns should emphasize transit-score benefits for car-optional living.
Track and optimize your farming ROI using automation analytics. According to NAR research, top-performing agents review farming campaign metrics weekly, adjusting channel mix, messaging, and geographic focus based on response data. US Tech Automations provides automated ROI tracking that measures which farming channels — direct mail, email, digital ads, or social media — generate actual listing appointments, not just impressions.
Build relationships with Hollywood condo HOA boards and property managers. According to CRMLS data, 82% of Hollywood Boulevard Corridor transactions are condos, and HOA board members frequently serve as informal referral sources. According to NAR research, agents who present at HOA annual meetings convert referrals at 3.2 times the rate of cold outreach.
Implement California ADU education campaigns for single-family owners. According to the California Department of Housing and Community Development, California's ADU laws allow homeowners to build accessory dwelling units on single-family lots. According to CRMLS data, Hollywood single-family homes with permitted ADUs sell for 18-22% more than comparable properties without ADUs, creating a compelling value-add farming message.
Platform Comparison: Farming Automation Tools for Hollywood Agents
According to NAR technology adoption surveys, 68% of top-performing agents use some form of CRM or automation platform. Here is how leading platforms compare for Hollywood-specific farming:
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Sub-Market Geo-Targeting | Advanced (block-level) | Basic (zip code) | Moderate (area) | Moderate | Basic |
| Entertainment-Industry Segmentation | Yes (custom fields) | Limited | No | No | Limited |
| Multi-Channel Automation | Mail + Email + Social + SMS | Email + SMS | Email + Ads | Ads + Email | Email + SMS |
| Transit-Proximity Farming | Yes (station radius) | No | No | No | No |
| Condo/HOA-Specific Campaigns | Yes (building-level) | Limited | No | No | No |
| ROI Attribution (per channel) | Full funnel | Lead-level | Lead-level | Ad-level | Basic |
| Monthly Cost (solo agent) | $149-299 | $299-499 | $750-1,500 | $295-495 | $69-399 |
| Hollywood Market Templates | Pre-built | None | None | None | None |
According to NAR technology ROI data, agents using comprehensive farming automation platforms generate 2.8 times more listing appointments per marketing dollar than agents using manual outreach methods. US Tech Automations specifically addresses Hollywood's unique market dynamics — entertainment-industry segmentation, condo building-level targeting, and transit-proximity farming — that general-purpose CRM platforms do not support.
Seasonal Market Patterns
According to CRMLS data, Hollywood's transaction patterns show distinct seasonal trends influenced by entertainment-industry cycles and southern California weather patterns.
| Quarter | Avg Transactions | Avg Price | DOM | Entertainment Cycle |
|---|---|---|---|---|
| Q1 (Jan-Mar) | 520 | $840,000 | 42 | Pilot season begins |
| Q2 (Apr-Jun) | 720 | $895,000 | 34 | Peak buying (pre-production) |
| Q3 (Jul-Sep) | 640 | $870,000 | 38 | Summer production slowdown |
| Q4 (Oct-Dec) | 520 | $855,000 | 44 | Awards season / year-end |
According to CRMLS data, Q2 represents Hollywood's peak transaction quarter with 720 average sales — 38% above Q1 and Q4 levels. According to entertainment-industry analysts, this spring surge aligns with pilot season hiring, when entertainment professionals who have secured multi-episode commitments gain the income stability needed for mortgage qualification. According to Freddie Mac mortgage qualification guidelines, contract-based entertainment workers typically need 2+ years of documented earnings history, making spring — when new contracts are signed — a natural buying trigger.
When is the best time to list a home in Hollywood? According to CRMLS data, Hollywood properties listed in April-May achieve the highest sale-to-list ratios (99.2%) and lowest days on market (31 days), compared to November-December listings which average 97.6% sale-to-list and 48 days on market. According to Redfin seasonal data, spring-listed Hollywood properties sell for an average of $35,000 more than identical properties listed in winter.
According to CRMLS data, Hollywood's Q2 transaction spike creates a narrow window where farming campaigns must be fully operational by February to capture spring buyers. US Tech Automations enables agents to pre-schedule Q2-focused campaigns that launch automatically, ensuring consistent market presence during this critical period.
Mortgage and Affordability Analysis
According to Freddie Mac and NAR lending data, Hollywood's pricing creates specific mortgage qualification requirements that vary significantly by sub-market and property type.
| Affordability Metric | Hollywood Condo | Hollywood SFR | LA County Avg |
|---|---|---|---|
| Median Price | $685,000 | $1,380,000 | $850,000 |
| 20% Down Payment | $137,000 | $276,000 | $170,000 |
| Monthly Payment (6.2%) | $3,370 | $6,790 | $4,180 |
| Required Income (28% DTI) | $144,400 | $291,000 | $179,100 |
| Jumbo Threshold | $1,089,300 | $1,089,300 | $1,089,300 |
| % Requiring Jumbo | 12% | 68% | 35% |
According to the Federal Housing Finance Agency, the 2026 Los Angeles County conforming loan limit is $1,089,300, meaning 68% of Hollywood single-family home purchases require jumbo financing, according to CRMLS data. According to Freddie Mac, jumbo loan rates average 0.25-0.50% above conforming rates, adding $150-$300 per month to the typical Hollywood SFR mortgage payment.
Can first-time buyers afford Hollywood? According to CRMLS data and NAR first-time buyer research, Hollywood's condo segment at $685,000 median is accessible to dual-income households earning $145,000+ with 20% down. According to the California Housing Finance Agency, CalHFA down payment assistance programs can reduce the entry barrier for qualifying buyers, with income limits of $153,000 for Los Angeles County in 2026.
Internal Links and Neighboring Markets
Hollywood's market position within the greater Los Angeles metro creates natural comparison and referral relationships with surrounding communities. According to CRMLS data, 28% of Hollywood buyers also considered properties in adjacent neighborhoods, making cross-market knowledge essential for effective farming.
For agents expanding their farming territory, these neighboring Los Angeles markets offer complementary opportunities:
Hollywood Hills CA Demographics & Housing Data 2026 — Luxury hillside market directly above Hollywood with $2.15M median
West Hollywood CA Home Prices & Commission Data 2026 — Independent city with walkable urban village character and $1.18M median
Glendale CA Real Estate Market Data 2026 — Armenian-American hub with strong family-buyer demand and competitive pricing
Burbank CA Demographics & Housing Data 2026 — Media District studios creating entertainment-industry demand adjacent to Hollywood
Frequently Asked Questions
What is the median home price in Hollywood CA?
According to CRMLS data, Hollywood's median home price reached $865,000 in Q4 2025, reflecting 5.2% year-over-year appreciation. According to Zillow Research, the median condo price is $685,000 while single-family homes average $1,380,000, reflecting the neighborhood's predominantly multifamily housing stock.
How many real estate transactions occur in Hollywood annually?
According to CRMLS data, Hollywood averages approximately 2,400 closed residential transactions per year, making it one of the highest-volume neighborhoods in central Los Angeles. According to CRMLS production data, these transactions are divided among approximately 380 agents, with the top 20% capturing 62% of total volume.
What is the average commission for Hollywood real estate agents?
According to CRMLS data and NAR commission surveys, the average Hollywood commission per side is approximately $13,550 at prevailing rates. According to CRMLS data, luxury-segment transactions (above $2 million) generate average commissions of $28,400 per side, with Beachwood Canyon accounting for 78% of luxury activity.
Is Hollywood a good area for real estate farming?
According to CRMLS production data, Hollywood's combination of high transaction volume (2,400+ annually), diverse sub-markets, and concentrated buyer demographics makes it an excellent farming territory. According to NAR research, the neighborhood's 76% renter occupancy creates a large pool of potential first-time buyers who need agent guidance for the transition to ownership.
What property types are most common in Hollywood?
According to CRMLS data, condominiums and townhomes represent 68% of Hollywood's residential transactions, with single-family homes at 18% and multifamily investment properties at 14%. According to the Los Angeles County Assessor, Hollywood's housing stock ranges from 1920s Spanish Colonial Revival apartments to modern luxury condo towers built after 2010.
How does the Metro B Line affect Hollywood property values?
According to Redfin and CRMLS data, properties within a quarter-mile of Metro B Line stations (Hollywood/Highland, Hollywood/Vine, Hollywood/Western) command a 12% price premium over comparable properties farther from transit. According to LA Metro, the B Line connects Hollywood to downtown Los Angeles (12 minutes), Universal City (5 minutes), and North Hollywood (8 minutes), making these stations significant value drivers.
What are Hollywood's most expensive sub-markets?
According to CRMLS data, Beachwood Canyon leads Hollywood pricing with a $1,450,000 median, followed by the Los Feliz-adjacent area ($1,280,000) and the Sunset/Cahuenga corridor ($920,000). According to Zillow Research, Beachwood Canyon's proximity to the Hollywood Sign and Griffith Park, combined with limited single-family inventory, sustains premium pricing.
How does Hollywood compare to West Hollywood for real estate farming?
According to CRMLS data, Hollywood offers higher transaction volume (2,400 vs. 1,100 annual sales) at a lower median price ($865,000 vs. $1,180,000), while West Hollywood offers higher per-transaction commissions due to elevated pricing. According to NAR research, Hollywood's larger, more diverse market provides more entry points for new farming agents, while West Hollywood rewards specialists who understand its unique municipal regulations and LGBTQ+ community dynamics.
What impact does Proposition 13 have on Hollywood homeowners?
According to the Los Angeles County Assessor, California's Proposition 13 limits annual assessed value increases to 2%, creating substantial gaps between assessed and market value for long-term Hollywood homeowners. According to CRMLS data, Hollywood properties held for 15+ years have an average assessed-to-market ratio of 38%, meaning homeowners pay property taxes on roughly one-third of their property's current value — a significant incentive to stay rather than sell.
What farming automation tools work best for Hollywood agents?
According to NAR technology surveys, Hollywood agents using comprehensive farming automation platforms — including US Tech Automations — generate 2.8 times more listing appointments per marketing dollar than agents using manual methods. According to CRMLS production data, the most effective Hollywood farming combines automated market reports, entertainment-industry-specific content, and multi-channel outreach coordinated through a single platform.
Conclusion: Capturing Hollywood's $31 Million Commission Opportunity
According to CRMLS data, Hollywood's $31.2 million annual commission pool, 2,400+ transactions, and diverse sub-markets create one of the most compelling farming opportunities in the Los Angeles metro. According to NAR research, agents who implement systematic, data-driven farming strategies consistently outperform agents relying on sporadic, manual outreach — and Hollywood's unique entertainment-industry dynamics, seasonal patterns, and transit-oriented development amplify the advantage of automated farming systems.
US Tech Automations provides the comprehensive farming automation platform that Hollywood agents need to capture market share in this competitive, high-velocity market. From entertainment-industry buyer segmentation to condo building-level targeting and seasonal campaign automation, the platform transforms Hollywood market data into actionable farming workflows that generate consistent listing appointments and measurable ROI.
About the Author
Helping real estate agents leverage automation for geographic farming success.
