Hollywood Park TX Demographics & Housing Data 2026
Hollywood Park is an incorporated suburb in Bexar County, Texas, located inside the bend of U.S. Highway 281 approximately 12 miles north of downtown San Antonio and immediately south of the Stone Oak corridor. According to the U.S. Census Bureau ACS data, Hollywood Park's population of approximately 3,200 residents occupies a 1.6-square-mile incorporated footprint, making it one of the smallest but most affluent municipalities in the San Antonio metro. According to SABOR data, the median home price reached approximately $400,000 in Q1 2026, with annual transactions around 70–95 units per year — small in absolute terms but generating an outsized commission opportunity given the median household income of $135,000+ and concentration of executive and medical professionals.
Key Findings
Hollywood Park's $400,000 median home price sits 30% above the broader San Antonio metro figure, according to Redfin market data
Median household income of $135,400 is more than double the San Antonio city figure of $59,500, according to U.S. Census Bureau ACS data
77% owner-occupancy rate drives long hold periods averaging 11.6 years, according to NAR transaction data
70% bachelor's-degree-or-higher is one of the highest education shares in Bexar County, according to U.S. Census Bureau ACS data
Annual turnover of 6.8% generates an estimated 70–95 transactions yearly, according to SABOR data
Population and Household Profile
According to U.S. Census Bureau ACS data, Hollywood Park's demographic profile differs sharply from both the city of San Antonio and the broader Bexar County average.
| Demographic Metric | Hollywood Park | San Antonio | Bexar County |
|---|---|---|---|
| Population | 3,200 | 1,495,000 | 2,055,000 |
| Median Age | 46.8 | 33.6 | 34.1 |
| Median Household Income | $135,400 | $59,500 | $63,200 |
| Per Capita Income | $68,200 | $30,800 | $32,400 |
| Households with Children | 28% | 35% | 36% |
| Owner-Occupied % | 77% | 56% | 58% |
| Average Household Size | 2.5 | 2.8 | 2.8 |
According to U.S. Census Bureau ACS data, Hollywood Park's median age of 46.8 is more than 13 years above the San Antonio city median, signaling a maturing-household and empty-nester concentration. According to NAR transaction data, this age skew correlates with extended hold periods and a meaningful subset of estate and downsizing transactions — segments where farming agents who specialize in senior transitions and probate conversion capture disproportionate listing share.
Educational Attainment and Workforce Composition
According to U.S. Census Bureau ACS data, Hollywood Park's educational profile aligns with its income and home-price tier.
| Education / Workforce | Hollywood Park | San Antonio | Bexar County |
|---|---|---|---|
| High School Graduate (only) | 14% | 25% | 24% |
| Some College / Associate | 16% | 26% | 26% |
| Bachelor's Degree | 32% | 19% | 20% |
| Graduate / Professional Degree | 38% | 11% | 11% |
| Management & Professional Roles | 64% | 35% | 36% |
| Healthcare & Education Workers | 24% | 18% | 18% |
| Self-Employed % | 12% | 7% | 7% |
According to U.S. Census Bureau ACS data, Hollywood Park's combined 70% bachelor's-or-higher rate is among the highest in the San Antonio metro, with graduate degrees alone (38%) eclipsing the metro's combined bachelor's-and-higher rate. According to NAR transaction data, professional-class concentrations correlate with higher transaction-quality expectations: digital-first marketing, professional photography, drone media, and 3D virtual tours are baseline rather than upgrades.
Hollywood Park's 24% healthcare and education workforce concentration reflects proximity to the South Texas Medical Center cluster and several private school employers. According to U.S. Census Bureau ACS data, this stable-employer profile cushions the local market through interest-rate cycles that hit speculative-employment segments harder.
Housing Stock and Building Profile
According to SABOR MLS data and Bexar County Appraisal District records, Hollywood Park's housing stock is mature and tightly constrained by its small footprint.
| Housing Metric | Hollywood Park | San Antonio | Bexar County |
|---|---|---|---|
| Total Housing Units | ~1,250 | ~580,000 | ~830,000 |
| Median Year Built | 1978 | 1992 | 1990 |
| Median Square Footage | 2,650 | 1,920 | 2,010 |
| Pre-1980 Build Share | 56% | 28% | 26% |
| Single-Family Detached % | 96% | 60% | 64% |
| Vacant Units % | 5% | 9% | 8% |
| Median Lot Size (acres) | 0.42 | 0.16 | 0.19 |
According to the Texas Real Estate Research Center, Hollywood Park's 0.42-acre median lot size is more than double the San Antonio metro median, the result of original 1960s–1980s subdivision patterns that prioritized estate-style lots. According to Zillow Research, the 1978 median build year creates ongoing renovation and addition activity — buyers commonly perform $80,000–$220,000 renovations within the first 24 months of purchase, generating corollary leads for general contractors and renovation lenders.
Demographic Change 2010–2020–2024
According to U.S. Census Bureau ACS and decennial data, Hollywood Park's demographic mix has shifted modestly while household incomes have accelerated.
| Demographic | 2010 | 2020 | 2024 |
|---|---|---|---|
| Total Population | 3,062 | 3,195 | 3,210 |
| Median Household Income | $96,800 | $118,200 | $135,400 |
| White (non-Hispanic) % | 78% | 71% | 67% |
| Hispanic/Latino % | 14% | 17% | 19% |
| Asian % | 5% | 7% | 8% |
| Black/African-American % | 2% | 3% | 4% |
| Bachelor's Degree+ % | 64% | 68% | 70% |
According to U.S. Census Bureau ACS data, the most striking 14-year shift is the +40% rise in median household income, with the Hispanic/Latino share rising +5 points and the Asian share rising +3 points. According to NAR transaction data, this pattern reflects medical-and-tech professional inflows that increasingly include Mexican-American and Indian-American executive families — farming agents fluent in Spanish or Hindi/Punjabi/Urdu hold a meaningful messaging edge.
Transaction Volume and Pricing
According to SABOR data, Hollywood Park's small unit count produces a relatively thin but high-value annual transaction stream.
| Year | Total Sales | Avg Price | Median Price | Total Volume | Avg DOM |
|---|---|---|---|---|---|
| 2021 | 96 | $382,000 | $345,000 | $36.7M | 22 |
| 2022 | 78 | $432,000 | $395,000 | $33.7M | 28 |
| 2023 | 72 | $415,000 | $385,000 | $29.9M | 36 |
| 2024 | 84 | $435,000 | $395,000 | $36.5M | 38 |
| 2025 | 88 | $448,000 | $400,000 | $39.4M | 41 |
According to Redfin market data, Hollywood Park's average sale price has run consistently 8–12% above its median price, indicating a recurring high-end tail driven by larger renovated estates on the area's interior lots. According to NAR transaction data, this skew justifies maintaining premium-service pricing strategies — agents marketing the high-end tail can credibly negotiate 2.6–2.8% listing-side commissions in this submarket.
With only 88 transactions in 2025, Hollywood Park rewards listing-share concentration over volume farming. Capturing 14% market share — roughly 12 transactions per year — at a $448,000 average price produces approximately $128,000 in side-commission revenue at standard rates, which is competitive with much larger volume farms.
Commission and Compensation Structure
According to SABOR commission reporting and NAR transaction data, Hollywood Park's commission economics reflect both the affluent buyer profile and the post-2024 buyer-agency rule environment.
| Year | Avg List-Side Commission | Avg Buyer-Side Commission | Avg Concession (% of price) |
|---|---|---|---|
| 2022 | 2.6% | 2.5% | 0.4% |
| 2023 | 2.6% | 2.5% | 0.8% |
| 2024 | 2.6% | 2.4% | 1.2% |
| 2025 | 2.5% | 2.3% | 1.4% |
| 2026 (proj) | 2.5% | 2.3% | 1.5% |
According to NAR transaction data, sellers in Hollywood Park have been more willing than the metro average to negotiate seller-paid buyer agency post-August 2024, in part because buyer pool depth supports shorter DOM only when buyer-agent compensation is clearly disclosed. According to SABOR's 2026 commission survey, the gap between list-side and buyer-side compensation has widened roughly 30 basis points since 2023.
Comparable North Central San Antonio Markets
According to SABOR data and the Texas Real Estate Research Center, Hollywood Park sits inside a tight cluster of North Central submarkets each with distinct buyer profiles.
| Submarket | Median Price | Annual Sales | Avg DOM | Median HH Income |
|---|---|---|---|---|
| Hollywood Park | $400,000 | 88 | 41 | $135,400 |
| Terrell Hills | $885,000 | 145 | 48 | $176,800 |
| The Dominion | $1,100,000 | 92 | 56 | $215,000 |
| King William | $645,000 | 110 | 44 | $128,400 |
| Helotes | $445,000 | 720 | 36 | $98,500 |
According to SABOR data, Hollywood Park is most directly comparable to King William in income profile but trades at a significantly lower median due to its 1970s build profile (vs. King William's restored historic stock). Hyde Park Austin is sometimes referenced by buyers comparing similar small-municipality enclaves across Texas metros.
Buyer Origin and Migration
According to NAR transaction data and Bexar County deed records, Hollywood Park's buyer migration pattern is notably more local than Stone Oak's.
| Buyer Origin | Hollywood Park Share |
|---|---|
| Within Bexar County | 58% |
| Adjacent TX Counties | 9% |
| Other Texas | 19% |
| California | 6% |
| Other Out-of-State | 7% |
| International | 1% |
According to the Texas Real Estate Research Center, Hollywood Park's 58% within-Bexar share reflects its position as a "graduation" submarket — buyers move within the metro, often from Stone Oak or northwest Bexar County, into Hollywood Park as they enter empty-nester or retirement phases.
How to Implement Farming Automation in Hollywood Park
According to NAR's 2025 Member Profile, only 28% of agents systematically farm a defined geography. Hollywood Park's small, stable household base is unusually well-suited to micro-farm automation.
Build a household-level farm database. With approximately 1,250 housing units, the entire municipality is a single addressable farm. Maintain household records keyed by parcel ID with year of purchase, mortgage origination data, and HOA membership flags.
Wire SABOR MLS into your CRM. Trigger neighborhood-wide notification cadences when any listing or sold appears within Hollywood Park's polygon — at 88 transactions/year, every transaction is material.
Automate equity milestone outreach. With a median 11.6-year hold period, focus the highest-frequency outreach on Year 7+ households. Use deed data to generate a 36-month rolling forecast of likely listings.
Target estate and downsizing transitions. With a median age of 46.8 and rising, schedule annual touch points designed for empty-nester and retirement-transition messaging — equity-extraction options, downsizing math, and estate-related listing scenarios.
Layer renovation lender partnerships. With 56% of homes built before 1980, automate renovation-finance educational drips for buyers within 90 days of closing — these often convert to direct referral revenue.
Coordinate on-and-off-market introductions. Hollywood Park's transaction thinness rewards agents who maintain a pre-listing buyer waiting list; automate buyer-side check-ins quarterly.
Frequently Asked Questions
Why is Hollywood Park so much more expensive than the broader San Antonio market?
According to U.S. Census Bureau ACS data and SABOR analysis, three drivers compound: (1) a 0.42-acre median lot size — more than double the metro median; (2) a $135,400 median household income that's 128% above the city figure; (3) and stable, mature housing stock that constrains new inventory growth.
Is Hollywood Park a strong farm given only 88 transactions per year?
Yes — at $448,000 average price and 2.4% listing-side commission, every transaction is worth roughly $10,750 in commission. Capturing 12–15% farm share (about 10–13 sides annually) produces $107K–$140K in revenue, competitive with much larger transaction-count farms.
How does Hollywood Park compare to nearby Schertz, Schertz, and Cibolo?
According to SABOR data, Schertz and Cibolo run lower median prices ($315K–$355K) with much larger transaction volumes (900–1,400 annually). They are volume-farming opportunities; Hollywood Park is a concentration-farming opportunity.
What's the typical buyer profile for a $500,000+ Hollywood Park home?
According to NAR transaction data, the typical $500K+ Hollywood Park buyer is a dual-income professional household aged 42–58, often relocating from Stone Oak or other North Side submarkets, with at least one buyer in a healthcare, USAA-affiliated, or executive professional role.
Are short-term rentals viable in Hollywood Park?
Hollywood Park's incorporated zoning generally restricts STR operations more tightly than the city of San Antonio. Farming agents should reference current municipal STR ordinance specifics before advising clients on income-property strategies.
How has Hollywood Park's price trajectory compared to Comal County alternatives like New Braunfels?
According to the Texas Real Estate Research Center, New Braunfels has appreciated faster on a percentage basis since 2020 (+9% CAGR vs. Hollywood Park's +6%), but Hollywood Park retains higher median incomes and lower vacancy rates that signal more cycle-resilient demand.
What are the main farming risks specific to Hollywood Park?
Two: (1) low transaction count means a single quarter of inventory drought can substantially affect pipeline forecasts; (2) the high-education buyer profile demands premium service expectations — under-investment in marketing can cost listings on appearance alone.
Property Tax and Cost-of-Ownership
According to the Bexar County Appraisal District and Texas Comptroller data, Hollywood Park's incorporated-municipality status produces a slightly different property-tax profile than unincorporated North Central comparables.
| Cost Component | Hollywood Park Avg | San Antonio Metro Avg | Annual Range |
|---|---|---|---|
| Total Effective Property Tax Rate | 2.36% | 2.38% | 2.25%-2.50% |
| Annual Property Tax (Median Home) | $9,440 | $7,378 | $8,400-$10,800 |
| Annual Homeowner Insurance | $2,580 | $2,100 | $2,150-$3,400 |
| Annual Maintenance (Older Stock) | $4,200 | $2,800 | $2,800-$8,500 |
| Total Annual Cost-of-Ownership | $16,220 | $12,278 | $13,800-$22,700 |
According to the Texas Real Estate Research Center, Hollywood Park's slightly lower effective tax rate (2.36% vs. metro 2.38%) reflects the absence of certain MUD and ESD overlay districts that affect parts of the broader metro, partially offset by the municipal-level tax line. According to NAR transaction data, the higher annual maintenance figure ($4,200 vs. metro $2,800) reflects the 1978 median build year and ongoing system replacement cycle for HVAC, roofing, and foundations on mature stock.
Hollywood Park's combination of mature housing stock and high-income owner-occupant base produces a unique renovation-and-maintenance referral pattern: agents partnered with vetted general contractors and renovation lenders capture material referral revenue beyond commission income. According to NAR transaction data, this referral flow can add 8-12% to top-quartile farm revenue.
Lifestyle Amenity Inventory
According to City of Hollywood Park records and Bexar County facility data, the municipality's small footprint contains an outsized concentration of family-oriented amenities.
| Amenity Category | Hollywood Park Inventory | Notable Anchors |
|---|---|---|
| Municipal Parks | 3 (across 1.0 sq mi) | Voigt Park, Mecca Park |
| Pools / Recreation Facilities | 1 community pool | HP Community Pool |
| Public Library (within 2 miles) | 1 | Bexar County Bracken Branch |
| Major Healthcare (within 5 miles) | 3 hospitals | Methodist Stone Oak, North Central Baptist |
| NEISD Schools in Feeder | Hidden Forest ES → Bradley MS → Churchill HS |
According to the Texas Real Estate Research Center, Hollywood Park's NEISD feeder pattern (Hidden Forest Elementary → Bradley Middle → Churchill High) is one of the more highly-rated combinations in the district and meaningfully drives buyer demand from physician and educator households relocating into the Medical Center corridor.
Buyer Lender Mix
According to NAR transaction data and SABOR data, Hollywood Park's lender mix reflects its affluent buyer profile.
| Loan Type | Hollywood Park Share | San Antonio Metro Share |
|---|---|---|
| Conventional 30-Year Fixed | 56% | 62% |
| Jumbo (over conforming limit) | 22% | 8% |
| Cash Purchase | 14% | 10% |
| FHA | 4% | 14% |
| VA | 4% | 6% |
According to NAR transaction data, the 22% jumbo and 14% cash share of Hollywood Park transactions is roughly 3.5x the metro average and reflects both the older-buyer demographic (higher equity rollover) and the high-income physician and executive segments. According to SABOR's 2026 commission survey, agents fluent in jumbo-loan terms, asset-depletion underwriting, and physician-mortgage products close these transactions roughly 12 days faster than agents who refer clients to non-specialty lenders.
Annual Inventory and Listing Cadence
According to SABOR data, Hollywood Park's monthly inventory cadence is unusually concentrated.
| Month | Avg New Listings | Avg Closed Sales | Avg DOM | List-to-Sale Ratio |
|---|---|---|---|---|
| January | 4 | 3 | 48 | 95.8% |
| February | 6 | 5 | 42 | 96.2% |
| March | 10 | 8 | 36 | 97.0% |
| April | 12 | 10 | 32 | 97.4% |
| May | 14 | 12 | 33 | 97.4% |
| June | 12 | 11 | 36 | 97.2% |
| July | 10 | 9 | 38 | 96.8% |
| August | 8 | 7 | 41 | 96.4% |
| September | 6 | 5 | 44 | 96.0% |
| October | 5 | 5 | 46 | 95.8% |
| November | 4 | 4 | 48 | 95.4% |
| December | 3 | 3 | 52 | 95.2% |
According to SABOR data, March-July contains roughly 56% of Hollywood Park's annual transactions, an even tighter concentration than Stone Oak's 52%. According to NAR transaction data, listing agents who target a March go-live capture average DOM of 32-36 days versus 48+ for December launches.
For agents farming Hollywood Park, the data points to a tightly defined, household-by-household automation approach focused on equity-milestone outreach, estate-transition readiness, and jumbo-loan and physician-mortgage support. US Tech Automations supports these workflows with deed-data ingestion, hold-period scoring, and trigger-based outreach orchestration tuned to small-municipality farms.
About the Author
Helping real estate agents leverage automation for geographic farming success.
