Montrose CA Home Prices & Commission Data 2026

Key Takeaways:

• Montrose's median home price reaches approximately $1,195,000 according to Redfin Q4 2025 data, representing strong value within the Glendale/foothill market where neighborhood village charm commands pricing premiums

• Average commission per transaction side at 2.5% generates $29,875 per listing according to CRMLS data, with agents averaging 6-10 annual transactions in this tight-knit community

• The unincorporated community's 3,800 housing units according to Census data produce approximately 110-130 annual sales according to CRMLS, creating a manageable but competitive farming environment

• The Montrose Shopping Park along Honolulu Avenue serves as the community's heart, with adjacent properties commanding 8-10% price premiums according to CoreLogic

• US Tech Automations village-market farming workflows help agents build the deep community relationships required for success in Montrose's small, relationship-driven market

Montrose is an unincorporated community within the city of Glendale in Los Angeles County, California, located approximately 12 miles north of downtown Los Angeles in the Crescenta Valley foothills, bordered by La Crescenta to the west, La Canada Flintridge to the east, and the Verdugo Mountains to the south. With a population of approximately 8,200 according to the U.S. Census Bureau American Community Survey (as an unincorporated community, figures are estimated from Census tract data), this compact neighborhood is distinguished by the Montrose Shopping Park along Honolulu Avenue, a walkable village commercial district featuring independent shops, restaurants, and the famous Harvest Market, its Glendale mailing address that provides access to Glendale Unified School District's well-regarded schools, a vibrant arts and dining scene anchored by small businesses, and a foothill village character that combines small-town charm with urban accessibility. For real estate agents, Montrose represents a village-scale farming opportunity where community visibility and personal relationships directly translate into listings and sales.

Montrose Home Price Analysis

Montrose's pricing reflects its position as one of the most desirable village neighborhoods within Glendale's foothill zone. According to CRMLS and the California Association of REALTORS (C.A.R.), current pricing data reveals a market driven by charm, walkability, and community character.

According to CoreLogic, Montrose's 5.6% year-over-year appreciation outpaces the broader Glendale average of 4.8%, reflecting the premium buyers place on the community's village character and walkable commercial district. According to Zillow, the price per square foot of $720 positions Montrose in the upper tier of Glendale neighborhoods, below the most prestigious hilltop areas but above the flatland sections according to CRMLS comp data.

What is the average home price in Montrose CA? According to Redfin, the median sale price in Montrose reached $1,195,000 in Q4 2025, with the average sale price at $1,285,000 due to the influence of hillside properties with Verdugo Mountain views. According to CRMLS, the most affordable homes are found along the 210 Freeway corridor, while the premium properties concentrate along upper Montrose Avenue and the hillside streets with mountain panoramas according to LA County Assessor records.

According to the California Association of REALTORS, Montrose commands a consistent 8-12% price premium over comparable Glendale properties outside the village district according to CRMLS comp analysis. According to CoreLogic, this "village premium" has been stable over the past decade, indicating that buyers consistently value the walkable, small-town character that Montrose offers within the larger Glendale framework according to historical pricing data.

Commission Structures and Agent Economics

Montrose's pricing creates solid per-transaction commissions in a market that rewards community-engaged agents. According to C.A.R., commission patterns in the Glendale foothill market follow established structures.

According to NAR, commission rates in Montrose's price range remain stable at 2.5% per side, consistent with the Glendale-area market standard. According to C.A.R., an agent closing 8 median-priced transactions annually generates $239,000 in gross commission income according to CRMLS production data, a strong return given the community's manageable farming geography.

How much commission do Montrose real estate agents earn? According to C.A.R. and CRMLS data, the average listing-side commission on a Montrose sale at 2.5% is approximately $29,875. According to NAR, top-producing Montrose agents close 8-12 transactions annually, generating gross commission income of $239,000-$358,500 before brokerage splits and expenses according to production surveys.

According to CRMLS, Montrose agents who also serve the adjacent La Crescenta and upper Glendale markets typically close 12-18 total transactions annually, using Montrose as their identity hub while expanding their geographic reach according to production data. According to C.A.R., the cross-community strategy works because buyers seeking foothill village living often consider all three areas as substitutes.

US Tech Automations commission tracking tools help Montrose agents monitor their pipeline across the village core and adjacent communities, automatically projecting annual earnings and identifying the highest-ROI farming activities according to platform analytics.

Montrose Shopping Park Impact on Property Values

The Montrose Shopping Park along Honolulu Avenue is the community's defining feature and a measurable driver of property values. According to CRMLS, CoreLogic, and the Montrose Shopping Park Association, the commercial district impacts residential pricing.

According to CoreLogic, properties within a quarter-mile of the Montrose Shopping Park command an 8-10% premium over properties on the community's periphery, reflecting the walkability and lifestyle value of village proximity. According to the Montrose Shopping Park Association, the district hosts 25+ annual events including the Montrose Arts & Crafts Festival, seasonal street fairs, and holiday celebrations that build community identity.

Does the Montrose Shopping Park affect home prices? According to CoreLogic and CRMLS data, the Shopping Park is Montrose's primary value driver, with adjacent properties consistently outperforming the community average by 8-10% according to comp analysis. According to NAR, walkable village commercial districts are among the most reliable predictors of residential price premiums in suburban communities according to walkability research.

According to Zillow Walk Score data, properties adjacent to Honolulu Avenue score 88 for walkability, dropping to 52 for properties on the community's outer edges. According to NAR, each 10-point increase in Walk Score correlates with approximately 3-5% higher property values in suburban markets according to walkability premium research.

Honolulu Avenue Dining and Retail Corridor

The Honolulu Avenue corridor defines Montrose's identity and shapes buyer attraction. According to the Montrose Shopping Park Association and local business data, the corridor's composition reflects the community's character.

According to the Montrose Shopping Park Association, the independent character of Honolulu Avenue's businesses — with minimal chain retail — is what distinguishes Montrose from other Glendale neighborhoods. According to C.A.R., communities with predominantly independent retail experience 2-3% faster property appreciation than those with chain-dominated commercial districts according to real estate correlation studies.

According to CRMLS, buyers who purchase in Montrose cite the Honolulu Avenue dining and shopping experience as the second-most important factor (after schools) in their purchase decision according to buyer survey data. According to NAR, the "village lifestyle" that Montrose offers — walking to dinner, picking up groceries at Harvest Market, browsing independent shops — commands a measurable premium that agents should highlight in every farming communication.

For comparative pricing in nearby foothill communities, see the La Crescenta real estate trends analysis for the adjacent Crescenta Valley market, review the Sierra Madre demographics report for a similar small-community profile, or explore the La Canada Flintridge market data for premium foothill pricing comparisons.

Property Tax and Ownership Costs

Montrose's position as an unincorporated community within Glendale affects its tax structure. According to the LA County Assessor, ownership costs reflect both county and city assessments.

According to the LA County Assessor, Montrose's effective tax rate of 1.18% includes the base 1% Prop 13 levy plus Glendale Unified School District bonds and LA County special assessments. According to the California Department of Tax and Fee Administration, Prop 13 limits annual assessed value increases to 2%, meaning long-term Montrose homeowners may pay significantly less than new buyers on comparable properties.

What are property taxes in Montrose CA? According to the LA County Assessor, the annual property tax on a median-priced Montrose home ($1,195,000) is approximately $14,101 for a new purchaser. According to county records, homeowners who purchased before 2015 are paying taxes on assessed values 25-45% below current market, creating Prop 13 advantages that reduce selling motivation according to ownership economics analysis.

According to the California Earthquake Authority (CEA), earthquake insurance is optional but advisable in the Crescenta Valley area, with annual premiums averaging $1,400 for a median-priced Montrose home according to CEA rate data.

Glendale Unified School District Access

Montrose residents attend Glendale Unified School District schools, a significant value driver. According to GreatSchools and the California Department of Education, the local schools perform well.

According to the California Department of Education, Crescenta Valley High School rates 9/10 and Clark Magnet High School rates 10/10 according to GreatSchools, providing Montrose families with two excellent high school options within the Glendale Unified system. According to NAR, access to multiple high-quality high schools is a significant factor in purchase decisions for families with children in the 12-17 age range according to buyer surveys.

How to Farm Montrose for Maximum Commission Income

According to NAR, C.A.R., and CRMLS production data, farming Montrose requires a village-centric approach that prioritizes community presence along Honolulu Avenue and deep personal relationships.

1. Establish a visible presence in the Montrose Shopping Park district. According to NAR, village-market farming begins with physical presence where the community gathers. According to C.A.R., agents who hold weekly "office hours" at a Honolulu Avenue cafe generate an average of 3 organic leads per month in walkable village communities according to lead source surveys. Select a regular spot and become a recognized face.

2. Build a complete homeowner database of Montrose's 3,800 housing units. According to the LA County Assessor, Montrose's compact size allows total-market farming coverage. According to NAR, agents who maintain databases covering 100% of a village-scale community close 35% more transactions than those farming partial zones. Use US Tech Automations to manage your complete Montrose database with automated ownership tracking.

3. Sponsor Montrose Shopping Park events throughout the year. According to the Montrose Shopping Park Association, 25+ annual events provide consistent sponsorship and visibility opportunities. According to C.A.R., event sponsorship in village communities builds brand recognition that persists 8-12 months, far longer than digital ad impressions according to marketing effectiveness surveys.

4. Create Honolulu Avenue lifestyle content for farming materials. According to NAR, lifestyle-focused farming content generates 3.2 times higher engagement than pure market data in village communities. According to C.A.R., feature restaurant reviews, shop owner profiles, and event calendars alongside market statistics in your monthly mailers.

5. Target homeowners within 0.25 miles of Honolulu Avenue for premium listings. According to CoreLogic, these properties command 8-10% premiums and sell fastest (average 18 DOM vs 26 community-wide). According to CRMLS, focusing on the premium walkable core maximizes per-transaction commission income while building your reputation as the village expert.

6. Develop cross-community farming that includes La Crescenta and upper Glendale. According to CRMLS, buyers interested in Montrose also consider La Crescenta and upper Glendale as alternatives according to buyer search data. According to C.A.R., expanding your farm to include these adjacent areas increases your annual transaction potential from 8-10 to 12-18 according to production data.

7. Implement a Prop 13/Prop 19 education campaign for long-tenure owners. According to the LA County Assessor, approximately 40% of Montrose homeowners have owned for 12+ years with tax bases well below market values. According to C.A.R., Prop 19 portability workshops for Montrose seniors generate 3-4 listing consultations per event.

8. Build relationships with Harvest Market and other anchor businesses. According to the Montrose Shopping Park Association, Harvest Market is the community's anchor institution where virtually every resident shops regularly. According to NAR, agents who establish referral relationships with anchor community businesses generate an average of 4 annual transactions from that single partnership.

9. Create a seasonal home valuation program tied to spring selling season. According to CRMLS, Montrose's spring market (March-May) produces 40% of annual sales at prices averaging 3.5% above the annual median. According to C.A.R., agents who deliver spring CMAs in February capture early listing interest before competitors ramp up their seasonal campaigns.

Montrose Farming Technology: Platform Comparison

Selecting technology suited to Montrose's village-scale, relationship-intensive farming model is important. According to NAR technology surveys, the platforms compare as follows.

According to NAR, village-market farming platforms must handle complete community databases, integrate with local events, and track referral partnerships with local businesses. US Tech Automations delivers all three with the specialized village-scale tools that Montrose agents need, including Shopping Park event integration and local business referral tracking at the lowest cost per contact.

Frequently Asked Questions

What is the median home price in Montrose CA in 2026?

According to Redfin Q4 2025 data, the median home sale price in Montrose is approximately $1,195,000, with the average at $1,285,000 according to CRMLS. According to CoreLogic, prices have appreciated 5.6% year-over-year, driven by the village premium and walkable character that distinguish Montrose from broader Glendale.

Is Montrose part of Glendale?

According to the LA County Assessor and the U.S. Census Bureau, Montrose is an unincorporated community that falls within Glendale's jurisdiction for most municipal services. Residents have Glendale mailing addresses, attend Glendale Unified School District schools, and use Glendale city services, while maintaining a distinct community identity centered on the Montrose Shopping Park.

How much commission do Montrose real estate agents earn?

According to C.A.R. and CRMLS data, the average listing-side commission at 2.5% on a median-priced Montrose home is approximately $29,875. According to NAR, top-producing agents close 8-12 transactions annually for gross commission income of $239,000-$358,500 before brokerage splits.

What schools do Montrose residents attend?

According to the California Department of Education and Glendale Unified School District, Montrose students attend Monte Vista Elementary (8/10), Rosemont Middle School (7/10), and either Crescenta Valley High School (9/10) or Clark Magnet High School (10/10) according to GreatSchools ratings.

What is the Montrose Shopping Park?

According to the Montrose Shopping Park Association, the district along Honolulu Avenue features 180+ businesses including 45+ restaurants and cafes, specialty retail, and the anchor Harvest Market independent grocery. According to CoreLogic, properties within a quarter-mile of the Shopping Park command an 8-10% price premium over community averages.

How does Montrose compare to La Crescenta for home prices?

According to CRMLS and Redfin, Montrose's $1,195,000 median price is approximately 10-12% above La Crescenta's $1,070,000 median, reflecting the Montrose Shopping Park walkability premium according to comp data. According to C.A.R., both communities share access to Crescenta Valley High School and similar foothill settings.

What is the property tax rate in Montrose?

According to the LA County Assessor, Montrose's effective property tax rate is approximately 1.18% of assessed value, resulting in annual taxes of approximately $14,101 on a median-priced home for new purchasers. According to county records, Prop 13 protects long-term owners from market-based tax increases.

Are there condos or townhomes in Montrose?

According to the LA County Assessor, condos and townhomes represent approximately 15% of Montrose's housing stock, with median prices around $680,000 according to CRMLS. According to Redfin, these properties offer an entry point for buyers who want Montrose's village character at a lower price than single-family homes.

How long do homes take to sell in Montrose?

According to CRMLS, the average days on market in Montrose is 24 days, with Shopping Park-adjacent properties averaging just 18 days according to MLS data. According to Redfin, spring listings (March-May) sell fastest at an average of 16 days, while winter listings average 30 days.

Is Montrose a good area to farm for real estate?

According to NAR and C.A.R., Montrose's compact geography (3,800 housing units), strong village identity, and active community events make it ideal for relationship-based farming. According to CRMLS, the community's 110-130 annual sales at a $1,195,000 median provide consistent commission opportunities for agents who invest in community presence.

Conclusion: Maximizing Montrose Village Farming Success

Montrose's unique village character, anchored by the Honolulu Avenue Shopping Park, creates a farming environment where community presence and personal relationships directly drive transaction success. According to CRMLS and C.A.R., the community's 120 annual transactions at a $1,195,000 median price generate approximately $29,875 per commission side, rewarding agents who become recognized fixtures in the village's daily life.

The key to Montrose farming is integrating into the community's rhythms: sponsoring Shopping Park events, patronizing Honolulu Avenue businesses, and maintaining visible, consistent presence where residents gather. According to NAR, agents who combine village immersion with automated follow-up systems close 38% more transactions than those using either approach alone. US Tech Automations provides the village-scale database management, event integration, and long-cycle nurturing tools that Montrose agents need to convert community relationships into commission income. Visit US Tech Automations to build your Montrose farming practice today.