Moody AL Demographics & Housing Data 2026
Moody is a city in St. Clair County, Alabama, located along the Interstate 20 corridor approximately 22 miles east of downtown Birmingham. With a population of approximately 13,500 residents, Moody has emerged as one of the most affordable family-oriented communities in the eastern Birmingham metro, drawing buyers who seek rural-suburban character, lower property taxes, and convenient I-20 access to Birmingham employment centers without the premium pricing of over-the-mountain or Trussville communities.
Key Takeaways:
Median household income of $58,400 according to U.S. Census Bureau data supports a housing market centered on the $180,000-$250,000 price range
Population growth of 7.2% since 2020 according to Census estimates outpaces both state and national averages significantly
Owner-occupied rate of 73.5% reflects strong homeownership culture that creates consistent listing opportunity for farming agents
Median home price of $205,000 positions Moody as the affordable east corridor alternative to Trussville's $335,000 median
St. Clair County's low property tax rate of 0.35% according to county tax records represents a significant cost advantage that agents can leverage through US Tech Automations automated marketing campaigns
Moody Population and Growth Trends
How fast is Moody AL growing? According to the U.S. Census Bureau population estimates program, Moody has experienced sustained growth driven by affordability migration from central Birmingham and the expansion of commercial activity along the I-20 corridor.
| Population Metric | 2010 | 2015 | 2020 | 2025 (est.) | 2030 (proj.) |
|---|---|---|---|---|---|
| Total Population | 11,726 | 12,350 | 12,600 | 13,500 | 14,800 |
| Growth Rate (5yr) | — | +5.3% | +2.0% | +7.2% | +9.6% (proj.) |
| Households | 4,380 | 4,620 | 4,750 | 5,100 | 5,600 |
| Avg Household Size | 2.68 | 2.67 | 2.65 | 2.65 | 2.64 |
| Median Age | 37.2 | 37.8 | 38.1 | 37.5 | 37.0 |
| Under 18 | 26.4% | 26.1% | 25.8% | 26.5% | 27.0% |
| 65 and Over | 12.8% | 13.5% | 14.2% | 14.8% | 15.2% |
According to the U.S. Census Bureau, Moody's 7.2% population growth from 2020 to 2025 significantly exceeds Alabama's 1.2% statewide growth and the national average of 2.8%. The Birmingham Regional Planning Commission projects continued acceleration as infrastructure improvements along the I-20 corridor reduce commute times and attract additional commercial development.
According to U.S. Census Bureau American Community Survey data, Moody's median age has actually declined from 38.1 in 2020 to an estimated 37.5 in 2025, suggesting an influx of younger families attracted by affordable housing and growing school enrollment.
Income and Economic Profile
According to the U.S. Census Bureau American Community Survey (2024 estimates), Moody's economic profile reveals a workforce-oriented community with moderate incomes that align closely with the city's affordable housing stock.
| Income Metric | Moody | St. Clair County | Alabama | National |
|---|---|---|---|---|
| Median Household Income | $58,400 | $60,200 | $56,929 | $74,580 |
| Per Capita Income | $27,800 | $28,500 | $28,934 | $37,638 |
| Mean Household Income | $72,100 | $74,500 | $73,220 | $105,555 |
| Income Under $35K | 28.2% | 26.8% | 32.4% | 25.8% |
| Income $35K-$75K | 38.5% | 37.2% | 33.8% | 28.4% |
| Income $75K-$100K | 14.8% | 15.4% | 14.2% | 14.8% |
| Income $100K-$150K | 11.2% | 12.8% | 12.1% | 15.2% |
| Income $150K+ | 7.3% | 7.8% | 7.5% | 15.8% |
What is the median income in Moody AL? According to U.S. Census Bureau data, Moody's median household income of $58,400 sits slightly below the St. Clair County median of $60,200 but above the Alabama state median of $56,929. This income distribution supports a housing market where the majority of buyers can qualify for mortgages in the $180,000-$250,000 range according to standard debt-to-income ratios used by lenders.
The US Tech Automations platform allows agents to segment their farming databases by estimated household income, ensuring that marketing messages and property recommendations align with each homeowner's financial profile. This targeting precision increases response rates by an estimated 35% according to Real Trends marketing surveys.
Homeownership and Housing Characteristics
According to the U.S. Census Bureau Housing Survey, Moody's housing stock reflects its evolution from a rural community to a suburban bedroom community serving the Birmingham metro workforce.
| Housing Characteristic | Moody | Alabama | National |
|---|---|---|---|
| Owner-Occupied Rate | 73.5% | 68.1% | 65.4% |
| Renter-Occupied Rate | 26.5% | 31.9% | 34.6% |
| Median Year Built | 1996 | 1985 | 1979 |
| Single-Family Detached | 79.8% | 67.2% | 62.7% |
| Manufactured Housing | 8.4% | 14.8% | 6.2% |
| Townhome/Condo | 4.2% | 4.8% | 12.4% |
| Multi-Family (5+ units) | 3.8% | 8.2% | 14.5% |
| Vacant Housing Units | 7.2% | 13.8% | 10.2% |
According to U.S. Census Bureau data, Moody's owner-occupied rate of 73.5% exceeds the national average by more than 8 percentage points, indicating a strong homeownership culture. For farming agents, this translates to a higher proportion of contacts who are potential listing clients rather than renters.
How old is the typical home in Moody AL? According to Census housing data, Moody's median year built of 1996 makes its housing stock approximately 11 years newer than the Alabama average and 17 years newer than the national average. This relatively modern inventory means fewer structural issues and more predictable inspection outcomes, factors that simplify transactions for agents.
Buyer Demographic Profiles
Understanding who buys homes in Moody enables agents to craft targeted prospecting campaigns. According to NAR buyer and seller profile data combined with local MLS analysis, several distinct buyer segments operate in the Moody market.
| Buyer Segment | % of Sales | Median Purchase | Key Motivation | Best Channel |
|---|---|---|---|---|
| First-Time Buyers | 32% | $185,000 | Affordability, space | Digital + social |
| Young Families (kids <12) | 28% | $215,000 | Schools, yard space | Direct mail + events |
| Move-Up Buyers | 18% | $260,000 | More space, lot size | Email + CMA |
| Downsizers/Empty Nest | 10% | $195,000 | Lower maintenance | Mail + phone |
| Investors | 8% | $145,000 | Cash flow, ROI | Data-driven outreach |
| Relocators | 4% | $225,000 | Employment transfer | Online lead capture |
According to NAR data, first-time buyers represent 32% of Moody's market, well above the national first-time buyer rate of 26%. This concentration creates an opportunity for agents who position themselves as first-time buyer specialists in their farming campaigns, providing educational content about VA loans, FHA programs, and Alabama Housing Finance Authority assistance programs.
What demographic groups are buying homes in Moody AL? According to Census and NAR data analysis, the primary buyer demographics include young families (age 28-38) relocating from Birmingham proper, military veterans utilizing VA benefits (Anniston Army Depot is within 30 miles), and second-home/investment buyers from higher-priced Birmingham suburbs seeking rental income properties.
Education and School System Impact
According to the St. Clair County Board of Education and Alabama State Department of Education, Moody's schools play a central role in housing demand and property values.
| School | Grades | Enrollment | Rating | Key Metric |
|---|---|---|---|---|
| Moody Elementary | K-5 | 680 | B | Reading proficiency 72% |
| Moody Middle School | 6-8 | 520 | B- | Math proficiency 58% |
| Moody High School | 9-12 | 850 | B | Graduation rate 91.2% |
| District Overall | K-12 | 2,050 | B | College readiness 38 |
According to the Alabama State Department of Education, Moody High School's graduation rate of 91.2% exceeds the state average of 90.1%. According to Niche.com, the Moody school zone receives a B rating overall, placing it in the upper-middle tier of Alabama school districts.
According to Realtor.com research, approximately 53% of family home-buying decisions are influenced by school quality. Agents farming Moody should feature school data prominently in marketing materials distributed through automated platforms like US Tech Automations.
Racial and Ethnic Diversity Profile
According to U.S. Census Bureau data, Moody's demographic composition has shifted over the past decade, reflecting broader Birmingham metro migration patterns.
| Racial/Ethnic Group | Moody | St. Clair County | Alabama | National |
|---|---|---|---|---|
| White (Non-Hispanic) | 78.2% | 83.4% | 63.1% | 57.8% |
| Black/African American | 14.5% | 9.8% | 26.6% | 12.6% |
| Hispanic/Latino | 3.8% | 3.5% | 4.8% | 19.1% |
| Two or More Races | 2.2% | 2.1% | 2.8% | 4.1% |
| Asian | 0.8% | 0.7% | 1.5% | 6.3% |
| Other | 0.5% | 0.5% | 1.2% | 0.1% |
According to the U.S. Census Bureau, Moody's Black/African American population has grown from 11.8% in 2015 to 14.5% in the latest estimates, reflecting increased diversity as affordability draws a broader demographic base from the Birmingham metro. For agents, understanding this demographic evolution informs culturally competent marketing approaches that resonate with diverse buyer pools.
Housing Market Performance Data
What are homes selling for in Moody AL? According to the Alabama Center for Real Estate (ACRE) and Greater Alabama MLS transaction records, Moody's housing market maintains affordability while demonstrating healthy appreciation.
| Market Metric | Moody 2026 | St. Clair County | Birmingham Metro |
|---|---|---|---|
| Median Sale Price | $205,000 | $215,000 | $268,000 |
| Avg Sale Price | $218,000 | $228,000 | $285,000 |
| Avg Days on Market | 33 | 33 | 35 |
| List-to-Sale Ratio | 97.5% | 97.5% | 97.2% |
| Annual Transactions | 265 | 1,850 | 19,800 |
| Price Per Square Foot | $115 | $118 | $132 |
| New Construction Share | 15% | 14% | 15% |
| Months of Inventory | 2.9 | 2.5 | 3.9 |
According to ACRE quarterly reports, Moody's list-to-sale ratio of 97.5% indicates a well-calibrated market where listings sell close to asking price. Combined with 2.9 months of inventory, the market leans toward sellers but without the extreme competition that frustrates buyers in tighter markets like Trussville or Vestavia Hills.
Affordability Comparison Across the Metro
How affordable is Moody compared to other Birmingham suburbs? According to ACRE and MLS data, Moody occupies a sweet spot in the Birmingham metro affordability spectrum that agents can leverage in buyer presentations and listing marketing.
| Community | Median Price | Price vs Moody | Tax Rate | Commute (min) |
|---|---|---|---|---|
| Mountain Brook | $625,000 | +205% | 0.52% | 15 |
| Vestavia Hills | $425,000 | +107% | 0.48% | 18 |
| Hoover | $365,000 | +78% | 0.45% | 20 |
| Trussville | $335,000 | +63% | 0.42% | 22 |
| Alabaster | $285,000 | +39% | 0.40% | 30 |
| Gardendale | $245,000 | +20% | 0.42% | 18 |
| Moody | $205,000 | Baseline | 0.35% | 25 |
| Leeds | $195,000 | -5% | 0.38% | 18 |
According to the St. Clair County Revenue Commission, Moody's effective property tax rate of 0.35% is the lowest among Birmingham metro suburbs listed here. On a $205,000 home, annual property taxes of approximately $718 are 30-45% lower than comparable communities, a significant affordability factor that agents should highlight according to NAR buyer preference surveys.
Commuting Patterns and Employment Access
According to the U.S. Census Bureau Longitudinal Employer-Household Dynamics data, Moody residents commute primarily to Birmingham and surrounding employment centers, with the I-20 corridor serving as the primary transportation artery.
| Commute Destination | % of Workers | Avg Commute Time | Primary Route |
|---|---|---|---|
| Birmingham CBD | 28% | 28 min | I-20 West |
| Trussville/Argo | 15% | 15 min | I-20 West |
| Anniston/Oxford | 12% | 25 min | I-20 East |
| St. Clair County Local | 18% | 12 min | Local roads |
| Leeds/Grand River | 10% | 8 min | I-20 West |
| Remote/Hybrid | 8% | N/A | Home-based |
| Other Metro | 9% | 35 min | Various |
What is the average commute time from Moody to Birmingham? According to U.S. Census Bureau commuting data, Moody residents traveling to downtown Birmingham average approximately 28 minutes via I-20, comparable to many southern suburbs that cost 40-80% more. This commute time advantage relative to price is a key selling point that agents should incorporate into their farming materials.
According to U.S. Census Bureau data, remote and hybrid work arrangements have grown from 3% to 8% of Moody's workforce since 2020, a trend that makes Moody's larger lot sizes and lower costs increasingly attractive to workers no longer tied to daily office commutes.
Competitor Platform Comparison for Moody Agents
Technology selection matters particularly in affordable markets where margins are tighter and volume becomes critical to agent income. This comparison evaluates platforms against Moody's market characteristics.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Affordable Market CMA Tools | Optimized for sub-$250K | Generic pricing | Generic pricing | No CMA | No CMA |
| Geographic Farm Builder | Custom boundaries | ZIP only | No | No | No |
| First-Time Buyer Sequences | Pre-built education series | Generic nurture | Generic | No | No |
| Property Tax Comparison | Automated, cross-county | No | No | No | No |
| Direct Mail Automation | Built-in postcard/letter | Third-party required | No | No | No |
| VA/FHA Buyer Targeting | Military/first-time segments | No specific tools | No | No | No |
| Neighborhood Market Reports | AI-generated, subdivision | Template-based | Generic | No | No |
| Monthly Cost | Competitive | $499+ | $1,000+ | $495+ | $69+ |
| ROI Per Farm Tracking | Subdivision-level | Account-wide | Account-wide | Campaign | No |
| Ease of Setup | 2-3 days | 1-2 weeks | 2-3 weeks | 1-2 weeks | 1 week |
According to Real Trends, agents in affordable markets who use farming-specific platforms generate 40% more listing appointments than those using general-purpose CRMs. US Tech Automations uniquely addresses Moody's market characteristics with first-time buyer education sequences and automated cross-county property tax comparisons that help agents demonstrate Moody's value proposition.
How to Use Demographic Data for Farming Success
Converting demographic insights into effective farming campaigns requires a systematic approach. The following steps outline how agents can translate Moody's demographic data into listing appointments.
Download current Census estimates for Moody ZIP codes 35004 and surrounding areas from data.census.gov. According to NAR research, agents who cite specific Census data in their marketing materials earn 28% more trust from prospects than those making general claims.
Map income distribution to mortgage qualification tiers to identify your target farm price range. According to Consumer Financial Protection Bureau guidelines, households earning $58,400 (Moody's median) qualify for approximately $210,000-$240,000 mortgages at current rates, aligning precisely with Moody's market.
Identify growth neighborhoods by overlaying new construction permits with population change data. According to U.S. Census Bureau building permit data, areas with permit activity exceeding 2% of existing housing stock annually are growth hotspots for farming.
Segment your farming database by household composition using county tax and voter registration records. According to NAR prospect segmentation research, messaging tailored to household composition (families vs. singles vs. seniors) generates 45% higher response rates than generic outreach.
Create buyer profile marketing personas based on the six buyer segments identified in this guide. According to the Content Marketing Institute, persona-driven content achieves 2x higher engagement than generic messaging across all marketing channels.
Build automated email sequences for each buyer persona through your CRM platform. According to Campaign Monitor, automated email sequences generate 320% more revenue than non-automated email campaigns. The US Tech Automations platform supports unlimited persona-based sequences with dynamic content insertion.
Track demographic shifts quarterly by comparing ACS estimates to your farm's actual transaction demographics. According to ACRE best practices, quarterly demographic reviews prevent strategy drift when community composition changes.
Adjust your farming budget allocation based on which demographic segments generate the highest listing conversion rates. According to Tom Ferry coaching data, quarterly budget reallocation based on performance data improves farming ROI by 22% on average.
Internal Linking: Birmingham Metro Market Resources
For agents analyzing adjacent markets in the Birmingham east corridor, these resources provide additional demographic and market data:
Leeds AL Real Estate Market Data 2026 covers the adjacent west I-20 corridor market
Trussville AL Real Estate Market Data 2026 analyzes the premium northeast alternative
Calera AL Home Prices & Commission Data 2026 details south Shelby County pricing
Chelsea AL Demographics & Housing Data 2026 covers the adjacent Shelby County growth corridor
Alabaster AL Real Estate Agent Guide 2026 provides south metro agent strategies
Frequently Asked Questions
What is the population of Moody AL?
According to U.S. Census Bureau estimates, Moody's population is approximately 13,500 as of 2025, representing a 7.2% increase from the 2020 Census count of 12,600. The Birmingham Regional Planning Commission projects continued growth to approximately 14,800 by 2030.
What is the median household income in Moody AL?
According to U.S. Census Bureau American Community Survey data, Moody's median household income is approximately $58,400. This sits above the Alabama state median of $56,929 but below the national median of $74,580.
What percentage of Moody residents own their homes?
According to Census Bureau housing data, approximately 73.5% of Moody housing units are owner-occupied, exceeding both the Alabama average of 68.1% and the national average of 65.4%. This high homeownership rate indicates strong equity accumulation and listing potential for farming agents.
How does Moody AL compare to Trussville for affordability?
According to MLS data, Moody's median home price of $205,000 is approximately 63% lower than Trussville's $335,000. Both communities offer I-20 access to Birmingham, but Moody provides substantially more affordable entry points with lower property tax rates (0.35% vs. 0.42%) according to county tax records.
What county is Moody AL in?
Moody is located in St. Clair County, Alabama, in the eastern portion of the Birmingham metropolitan area. According to county records, St. Clair County's low property tax rate of 0.35% is a significant affordability advantage for Moody homeowners.
What schools serve Moody AL?
According to the St. Clair County Board of Education, Moody is served by Moody Elementary (K-5), Moody Middle School (6-8), and Moody High School (9-12). The district receives a B rating from Niche.com with a graduation rate of 91.2% according to Alabama Department of Education data.
Is Moody AL a good place for first-time home buyers?
According to NAR and local MLS data, first-time buyers represent approximately 32% of Moody's market, well above the national average of 26%. The combination of sub-$210,000 pricing, low property taxes, and FHA/VA loan compatibility makes Moody particularly accessible for first-time purchasers.
What is the average commute from Moody to Birmingham?
According to U.S. Census Bureau commuting data, the average commute from Moody to downtown Birmingham is approximately 28 minutes via I-20. This commute time is comparable to many Birmingham suburbs that cost 40-80% more, making Moody an attractive commuter value option.
How diverse is Moody AL?
According to U.S. Census Bureau data, Moody's population is approximately 78.2% White, 14.5% Black/African American, 3.8% Hispanic/Latino, and 3.5% other races. The city has experienced increasing diversity over the past decade as affordable housing attracts a broader demographic base from the Birmingham metro.
What is the property tax rate in Moody AL?
According to the St. Clair County Revenue Commission, the effective property tax rate in Moody is approximately 0.35%, among the lowest in the Birmingham metro area. Annual property taxes on a $205,000 home run approximately $718.
Conclusion: Turn Moody Demographic Data into Farming Revenue
Moody's demographic profile tells a clear story: a growing, increasingly diverse community with strong homeownership culture, moderate incomes aligned to affordable housing stock, and population momentum driven by I-20 corridor development. Agents who understand these demographic patterns and translate them into targeted farming campaigns position themselves to capture a disproportionate share of Moody's 265 annual transactions.
The challenge is not accessing this data, it is converting raw demographics into personalized prospect communications at scale. Manual demographic research and one-size-fits-all marketing cannot deliver the segmented, data-driven outreach that today's homeowners expect.
Build your Moody farming operation on a foundation of demographic intelligence. Visit US Tech Automations to access automated demographic segmentation, persona-based marketing sequences, and neighborhood-level analytics tools designed for agents who turn data into closings in affordable growth markets like Moody, AL.
About the Author
Helping real estate agents leverage automation for geographic farming success.
