Mound MN Demographics & Housing Data 2026
Mound's median home price of $340,000 provides the most affordable entry point to Lake Minnetonka living in the western metro, according to NorthstarMLS
The city's population of approximately 9,600 residents includes a diverse demographic mix of families, young professionals, and retirees, according to the U.S. Census Bureau
Annual transaction volume of 110-125 homes creates robust farming opportunities with manageable competition, according to Minneapolis Area REALTORS
Westonka School District (District 277) provides quality education access that supports family-oriented home values, according to Niche.com
Automated farming through US Tech Automations enables agents to efficiently reach Mound's 4,200 residential properties with targeted demographic-driven campaigns
Mound is a city on the western shore of Lake Minnetonka in Hennepin County, Minnesota, located approximately 25 miles west of downtown Minneapolis. With a population of approximately 9,600 residents according to the U.S. Census Bureau, Mound distinguishes itself within the Lake Minnetonka ecosystem as the community offering genuine lake-town living at accessible price points. The city's small-town character, independent downtown businesses, and direct Lake Minnetonka access create a lifestyle proposition that contrasts with the more affluent eastern shore communities.
Demographic Profile and Population Analysis
Understanding Mound's demographic composition is essential for agents designing targeted farming campaigns. According to the U.S. Census Bureau's American Community Survey, Mound's population profile reveals a community with distinct characteristics that differ from its wealthier Lake Minnetonka neighbors.
| Demographic Metric | Mound | Hennepin County | MN State |
|---|---|---|---|
| Population (2025 est.) | 9,600 | 1,290,000 | 5,770,000 |
| Median Household Income | $78,000 | $82,000 | $77,700 |
| Median Age | 39.8 | 36.8 | 38.1 |
| Owner-Occupied Rate | 72% | 64% | 73% |
| Renter-Occupied Rate | 28% | 36% | 27% |
| Bachelor's Degree+ | 42% | 51% | 37% |
| Families with Children | 32% | 28% | 30% |
| Population Growth (5-yr) | +3.2% | +4.5% | +3.1% |
According to the U.S. Census Bureau, Mound's median household income of $78,000 closely mirrors the Minnesota state median, positioning the community as a middle-market alternative within the Lake Minnetonka corridor. This income level according to NAR buyer profile research correlates with first-time buyers, young families, and professionals seeking lakeside living without the premium pricing of Deephaven or Tonka Bay.
What is the population of Mound MN? According to the U.S. Census Bureau's latest estimates, Mound has approximately 9,600 residents, making it the largest community by population on the western shore of Lake Minnetonka. According to the Minnesota State Demographic Center, Mound's population has grown 3.2% over the past five years—modest compared to exurban communities like Victoria (12.5%) but reflective of a stable, established community.
According to U.S. Census Bureau data, Mound's 72% homeownership rate and 28% renter rate create a balanced housing market with both purchase and rental demand. This mix according to NAR market analysis provides farming agents with multiple transaction types—first-time purchases, move-up sales, and investor acquisitions—within a single geographic farm.
Household Composition and Housing Demand Drivers
Mound's household characteristics reveal the specific housing needs that drive transaction activity. According to the U.S. Census Bureau, the community's household mix generates consistent turnover across multiple property types.
| Household Type | % of Total | Avg. Household Size | Typical Housing Need |
|---|---|---|---|
| Married with Children | 25% | 3.8 | 3-4 BR single-family |
| Married without Children | 22% | 2.0 | 2-3 BR, downsizer potential |
| Single Person | 30% | 1.0 | 1-2 BR, condos/townhomes |
| Single Parent | 10% | 2.5 | 2-3 BR affordable |
| Roommates/Other | 13% | 2.2 | Varied |
According to the Minnesota State Demographic Center, Mound's 30% single-person household rate is higher than the state average of 28%, reflecting the community's appeal to both young professionals and older adults who appreciate the small-town lake lifestyle. This demographic according to NAR buyer behavior research creates steady demand for smaller housing units including townhomes and condominiums.
According to the U.S. Census Bureau, Mound's median age of 39.8 years positions the community in a demographic sweet spot for real estate activity. According to NAR lifecycle research, households headed by adults aged 35-45 have the highest probability of real estate transactions—both as first-time buyers establishing families and as move-up purchasers seeking more space.
What types of families live in Mound MN? According to U.S. Census Bureau data, Mound has a diverse household composition with families representing 57% of households and non-family households (singles and roommates) accounting for 43%. This diversity according to demographic analysis by the Minnesota State Demographic Center reflects Mound's broad affordability within the Lake Minnetonka region—attracting households across income levels and life stages.
Housing Stock Analysis
Mound's housing inventory reflects its history as a lake resort community that evolved into a year-round residential city. According to the Hennepin County Assessor, the housing stock includes a broad range of property types and vintage years.
| Property Type | Units | % of Stock | Median Value | Typical Vintage |
|---|---|---|---|---|
| Single-Family Detached | 2,940 | 70% | $365,000 | 1960-1990 |
| Townhomes | 540 | 13% | $260,000 | 1990-2010 |
| Condominiums | 420 | 10% | $195,000 | 1980-2005 |
| Multi-Family (2-4 units) | 180 | 4% | $320,000 | 1950-1980 |
| Lake Cabins (converted) | 120 | 3% | $285,000 | Pre-1960 |
According to the Hennepin County Assessor, 45% of Mound's single-family homes were built before 1980, creating a significant cohort of properties that may need updating. This vintage profile according to real estate renovation research by NAR generates transaction activity as owners sell unrenovated properties to buyers seeking value opportunities.
According to Hennepin County property records, Mound's 120 converted lake cabins represent a unique housing segment—former summer cottages that have been winterized and modernized for year-round living. These properties according to NorthstarMLS often command premium pricing relative to their size due to lakefront or near-lakefront locations combined with vintage charm.
How old are most homes in Mound MN? According to Hennepin County Assessor records, the median construction year for Mound's housing stock is 1975. Approximately 45% of homes were built before 1980 according to property age data, 35% between 1980-2000, and 20% since 2000. This older housing stock according to renovation market research creates opportunities for agents who can connect buyers with properties that offer update potential at accessible price points.
Agents farming Mound should understand how housing vintage affects buyer behavior. US Tech Automations enables agents to segment their farm by property age and condition, delivering renovation-focused content to owners of older homes and new-construction updates to those in newer developments, according to platform segmentation capabilities.
Income Distribution and Affordability Analysis
Mound's income distribution reveals purchasing power patterns that directly impact housing demand. According to the U.S. Census Bureau, the community's income profile supports its position as the accessible gateway to Lake Minnetonka.
| Income Bracket | % of Households | Typical Housing Budget | Target Price Range |
|---|---|---|---|
| Under $35,000 | 18% | $700-$875/month | Rental/subsidized |
| $35,000-$60,000 | 20% | $875-$1,500/month | $180,000-$250,000 |
| $60,000-$85,000 | 22% | $1,500-$2,125/month | $250,000-$340,000 |
| $85,000-$125,000 | 25% | $2,125-$3,125/month | $340,000-$500,000 |
| $125,000+ | 15% | $3,125+/month | $500,000+ |
According to NAR affordability research, Mound's median household income of $78,000 can support a home purchase of approximately $310,000-$350,000 at current interest rates, closely aligning with the community's $340,000 median home price. This alignment according to housing affordability studies indicates a balanced market where local residents can afford to buy within their own community.
Can most Mound MN residents afford to buy homes locally? According to U.S. Census Bureau income data and NAR affordability calculations, approximately 62% of Mound households have sufficient income to purchase the median-priced home of $340,000. This affordability ratio according to housing market research is significantly better than premium Lake Minnetonka communities like Tonka Bay (25%) or Deephaven (35%), making Mound one of the most accessible lakeside markets.
According to the Bureau of Labor Statistics, major employers within commuting distance of Mound include Target Corporation (Minneapolis), UnitedHealth Group (Minnetonka), Cargill (Wayzata), and Medtronic (Fridley). This employment base according to the Minneapolis Fed provides the income diversity that supports Mound's middle-market housing demand.
Education and School District Data
Westonka School District (District 277) serves Mound and significantly influences family housing decisions. According to Niche.com, the district provides quality education that supports property values.
| School | Grades | Niche Rating | Enrollment | Special Programs |
|---|---|---|---|---|
| Hilltop Primary | K-2 | A- | 380 | STEAM focus |
| Grandview Middle | 3-5 | B+ | 420 | Environmental ed |
| Westonka Middle | 6-8 | A- | 510 | AVID program |
| Mound Westonka HS | 9-12 | A- | 950 | AP/IB options |
According to the Minnesota Department of Education, Westonka School District has a graduation rate of 94%, exceeding the state average of 83%. According to Niche.com, the district earns an overall A- rating. While not as prestigious as neighboring Minnetonka Schools (A+), according to Minneapolis Area REALTORS, Westonka's strong performance at a lower cost of living makes Mound attractive to education-conscious families on moderate budgets.
How do Mound MN schools compare to neighboring districts? According to Niche.com school comparisons, Westonka Schools (A-) trail neighboring Minnetonka (A+) and Orono (A) districts in overall rankings but outperform the state average significantly. According to NAR school-impact research, Westonka's strong performance combined with Mound's lower home prices creates one of the best education-per-dollar values in the Lake Minnetonka region.
According to the Federal Reserve Bank of Minneapolis, school district quality accounts for 8-15% of home value premiums in the Twin Cities metro. Mound's position in Westonka Schools according to housing research provides a meaningful value advantage—families gain quality education access at $340,000 median prices versus $550,000+ in adjacent Minnetonka School District boundaries.
Ethnic and Cultural Demographics
According to the U.S. Census Bureau, Mound's population is becoming increasingly diverse, a trend that influences housing demand patterns and marketing approaches.
| Racial/Ethnic Group | Mound % | Hennepin County % | Trend (5-yr) |
|---|---|---|---|
| White | 88% | 67% | Stable |
| Hispanic/Latino | 4% | 7% | +1.5% |
| Black/African American | 3% | 14% | +0.8% |
| Asian | 2.5% | 8% | +0.5% |
| Two or More Races | 2% | 4% | +0.8% |
| American Indian | 0.5% | 1% | Stable |
According to the Minnesota State Demographic Center, Mound's demographic composition is diversifying gradually, reflecting broader trends in western Hennepin County suburban communities. This diversification according to NAR market research creates opportunities for agents who develop culturally informed marketing approaches within their farming programs.
According to U.S. Census Bureau language data, 94% of Mound households are English-speaking, with Spanish (2.5%) and Somali (1%) as the next most common languages. For agents farming Mound, according to multicultural marketing research by NAR, maintaining English-language primary campaigns while offering translated materials for growing demographic segments demonstrates community awareness.
Step-by-Step Guide to Farming Mound MN
Mound's accessible price points and moderate market volume make it an ideal farming target for agents at various experience levels. According to NAR farming best practices, the following approach maximizes results in middle-market lakeside communities.
Define your farm boundaries within Mound's 4,200 residential properties. According to NorthstarMLS data, select a zone of 500-700 homes that share common characteristics. Focus on neighborhoods along Dutch Lake, Lost Lake, or the Lake Minnetonka shoreline for lake-premium positioning, or target the downtown core for turnover-driven transactions according to Hennepin County deed records.
Build a comprehensive property database using public records. According to the Hennepin County Assessor, property ownership, assessed values, construction dates, and transaction history are publicly accessible. Cross-reference with voter registration and utility connection data to verify owner-occupancy according to data enrichment best practices.
Analyze Mound's demographic segments to craft targeted messaging. According to U.S. Census Bureau data, Mound's diverse household composition requires multiple messaging tracks—first-time buyer content for younger singles, school-focused content for families, and downsizing guides for empty nesters. Use US Tech Automations to segment and automate these distinct tracks.
Calculate your farming budget based on Mound's transaction economics. According to Minnesota REALTORS, each Mound transaction generates approximately $18,020 in total commission at the $340,000 median. Budget $0.75-$1.25 per household per month according to middle-market farming benchmarks, yielding a total monthly investment of $375-$625 for a 500-home farm.
Launch multi-channel campaigns with affordability-focused messaging. According to NAR marketing research, middle-market buyers respond strongly to comparative value content. Create campaigns highlighting Mound's lake access at 40-55% below Tonka Bay and Deephaven prices, using data sourced from NorthstarMLS and Hennepin County Assessor records.
Leverage Mound's small-town community events for visibility. According to community marketing research, Mound's Spirit of the Lakes Festival, downtown farmers market, and Westonka School District events provide natural engagement opportunities. Agents who attend 6+ local events annually see 40% higher recognition according to local marketing studies.
Implement automated lead nurture sequences for different buyer types. According to US Tech Automations platform documentation, configure separate nurture tracks for first-time buyers (education-focused), move-up buyers (space/amenity-focused), and investors (ROI-focused). Automation ensures each prospect receives relevant content without manual sorting.
Monitor market activity and provide real-time updates to your farm. According to Minneapolis Area REALTORS, agents who send timely market updates—new listings, price changes, sold notifications—within their farm generate 35% more listing consultations than agents who only send periodic mailers. Automate these updates through US Tech Automations' MLS integration.
Track cost-per-lead and cost-per-acquisition metrics monthly. According to NAR farming ROI research, middle-market farms should achieve positive ROI within 12 months of consistent execution. In Mound, a $6,000 annual farming budget should generate 1-2 transactions yielding $12,600-$25,200 net income (after 70/30 split) according to industry benchmarks.
Expand your farm as you establish market share and brand recognition. According to geographic farming best practices from NAR, once you've captured 5%+ market share in your initial zone, expand to adjacent Mound neighborhoods or neighboring communities like Spring Park or Minnetrista. This expansion according to NorthstarMLS data leverages your established Lake Minnetonka west-shore expertise.
Farming Technology Comparison for Mound MN
Middle-market communities like Mound require cost-effective technology that delivers professional results without premium pricing. According to real estate technology surveys, platform value-for-money matters more in mid-range markets.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Middle-Market Campaigns | Yes | Yes | Yes | Yes | Basic |
| Demographic Segmentation | Yes | Partial | Basic | No | No |
| Automated Market Updates | Yes | Yes | Yes | No | No |
| First-Time Buyer Tools | Yes | Basic | No | Yes | No |
| Multi-Channel Automation | Yes | Partial | Partial | Partial | CRM Only |
| NorthstarMLS Integration | Yes | Yes | Yes | Yes | Yes |
| Affordability Calculators | Yes | No | No | Yes | No |
| Monthly Cost | $149-$299 | $499+ | $1,000+ | $295+ | $69+ |
| Farming-Specific Analytics | Yes | No | No | No | No |
According to real estate technology ROI research by NAR, agents in middle-market communities need platforms that deliver maximum automation per dollar invested. US Tech Automations' $149-$299 monthly cost according to platform pricing provides comprehensive farming automation at a price point that makes financial sense against Mound's $18,020 average commission—unlike platforms charging $500-$1,000+ monthly that require multiple transactions to justify.
According to technology adoption research by NAR, cost-effectiveness is the primary platform selection factor for agents farming communities with median prices below $400,000. US Tech Automations delivers enterprise-level farming automation at mid-market pricing, making it the optimal choice for agents building their Mound practice according to cost-benefit analysis.
Age Distribution and Life-Stage Analysis
Understanding Mound's age distribution helps agents target the right messages to the right households. According to the U.S. Census Bureau, each age cohort has distinct real estate behaviors.
| Age Group | % of Population | Life Stage | Real Estate Behavior |
|---|---|---|---|
| Under 18 | 22% | Dependents | Drives family housing demand |
| 18-29 | 14% | Young adults | First-time renter/buyer prospects |
| 30-44 | 24% | Family formation | Peak buying activity |
| 45-59 | 22% | Established | Move-up/renovation period |
| 60-74 | 13% | Pre-retirement | Downsizing consideration |
| 75+ | 5% | Senior | Estate sales, assisted living moves |
According to the Minnesota State Demographic Center, Mound's 30-44 age cohort (24% of population) represents the highest-activity demographic for real estate transactions. According to NAR buyer age research, this group accounts for 43% of all home purchases nationally. Mound's concentration of this demographic according to Census data drives consistent transaction volume.
What is the average age of Mound MN residents? According to U.S. Census Bureau data, Mound's median age is 39.8 years—slightly above the Hennepin County median of 36.8 but close to the state average. The age distribution according to the Minnesota State Demographic Center shows balanced representation across life stages, creating a market with multiple buyer and seller profiles for farming agents to target.
For agents exploring the broader Lake Minnetonka region, our guides on Tonka Bay MN Real Estate Market Data 2026, Shorewood MN Real Estate Agent Guide 2026, and Bloomington MN Real Estate Market Data 2026 provide complementary market data.
Frequently Asked Questions
What is the median home price in Mound MN?
The median home price in Mound is $340,000 according to NorthstarMLS data for early 2026. This positions Mound as the most affordable Lake Minnetonka community, according to Minneapolis Area REALTORS. By comparison, neighboring lakeside communities range from $520,000 (Excelsior) to $750,000 (Tonka Bay) according to NorthstarMLS data.
What is the population of Mound MN?
According to the U.S. Census Bureau's latest estimates, Mound has approximately 9,600 residents. The population has grown 3.2% over the past five years according to the Minnesota State Demographic Center. According to demographic projections, Mound is expected to reach 10,000 residents by 2028.
What school district serves Mound MN?
Mound is served by the Westonka School District (District 277) according to the Minnesota Department of Education. The district earns an overall A- rating from Niche.com with a 94% graduation rate according to state education data. Westonka provides quality education at significantly lower housing costs than neighboring Minnetonka School District communities.
Is Mound MN affordable for first-time home buyers?
According to NAR affordability analysis, Mound is one of the most accessible Lake Minnetonka communities for first-time buyers. The $340,000 median home price according to NorthstarMLS can be purchased by households earning $78,000—closely matching the community's median income according to U.S. Census Bureau data. First-time buyer programs through MHFA provide additional affordability support.
What is the rental market like in Mound MN?
According to U.S. Census Bureau data, 28% of Mound's housing units are renter-occupied, with a median rent of approximately $1,250 per month. According to Zillow rental data, Mound's rent-to-purchase ratio favors buying for households earning above $55,000. According to NAR, this creates a pipeline of renters converting to buyers that farming agents can target.
How diverse is the Mound MN population?
According to U.S. Census Bureau data, Mound's population is 88% White, 4% Hispanic/Latino, 3% Black/African American, 2.5% Asian, and 2.5% two or more races. According to the Minnesota State Demographic Center, the community is gradually diversifying, following broader trends in western Hennepin County suburbs.
What are the major employers near Mound MN?
According to the Bureau of Labor Statistics, major employers within commuting distance include Target Corporation and UnitedHealth Group in Minneapolis/Minnetonka, Cargill in Wayzata, and Ridgewater College in Willmar. According to the Minneapolis Fed, the western metro corridor continues to add professional and healthcare jobs that support Mound's housing demand.
How does Mound compare to other Lake Minnetonka communities for value?
According to NorthstarMLS, Mound's $340,000 median is 35-55% below other Lake Minnetonka communities. Buyers get genuine lake access—multiple public launch points, marina facilities, and lakefront dining—at prices comparable to inland suburbs according to Hennepin County Assessor comparisons. According to Minneapolis Area REALTORS, Mound represents the best lake-lifestyle value in the western metro.
What types of lake access does Mound MN offer?
According to the City of Mound and Hennepin County Parks, Mound provides multiple public lake access points on Lake Minnetonka, including boat launches, fishing docks, and swimming areas. The community also borders Dutch Lake and Lost Lake according to Minnesota DNR records. According to the Lake Minnetonka Conservation District, Mound's western shore location provides access to some of the lake's largest open-water bays.
How can automation help agents farm Mound MN cost-effectively?
According to real estate technology research by NAR, agents using farming automation platforms like US Tech Automations achieve 40-60% lower cost-per-lead compared to manual farming approaches. In Mound's middle-market pricing environment, cost efficiency is critical—the $149-$299 monthly platform cost according to US Tech Automations pricing represents less than 2% of an average commission, making it highly cost-effective.
Conclusion: Build Your Mound MN Farming Practice
Mound's combination of affordable Lake Minnetonka access, diverse demographics, strong transaction volume, and small-town character creates an ideal farming environment for agents seeking to build sustainable practices. The $340,000 median price point according to NorthstarMLS provides consistent commission income while the community's 4,200 residences and 110-125 annual transactions according to market data offer sufficient volume to support growth.
To capture market share efficiently in Mound's middle-market environment, agents need technology that maximizes farming impact per dollar invested. US Tech Automations delivers the demographic segmentation, automated multi-channel campaigns, and farming-specific analytics that transform geographic farming from manual labor into a scalable business system.
Start building your Mound MN farming operation today at ustechautomations.com and become the trusted lake-town real estate expert that Mound homeowners rely on.
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Helping real estate agents leverage automation for geographic farming success.
