Nampa ID Demographics & Housing Data 2026
Nampa is a city in Canyon County, Idaho, located approximately 20 miles west of downtown Boise along Interstate 84. As Canyon County's largest city and the third-largest in Idaho, Nampa has undergone a remarkable transformation from its agricultural roots into a dynamic residential and commercial hub. According to the U.S. Census Bureau, Nampa's population reached approximately 112,800 in 2025, representing a 20.4% increase from the 2020 Census count of 93,702. The city's downtown revival, proximity to the Sunnyslope wine district, and relative affordability continue to drive strong in-migration from across the Treasure Valley and the Pacific Northwest.
Key Takeaways:
Nampa's population of 112,800 makes it Idaho's third-largest city with 20.4% growth since 2020 according to the Census Bureau
Median household income reached $62,400 in 2025, up 18.3% from 2020 according to the American Community Survey
Median home price of $328,000 offers 13.5% savings versus the Boise metro average according to the Intermountain MLS
Canyon County's Hispanic/Latino population of 24.8% creates unique farming opportunities for bilingual agents according to Census data
Owner-occupancy rate of 62.4% with a growing investor segment according to the Ada-Canyon County Housing Authority
Nampa Population and Demographic Profile
What are the key demographic characteristics of Nampa Idaho? According to the U.S. Census Bureau (American Community Survey 2024), Nampa's population is younger, more diverse, and more affordable-income than the Boise metro average.
| Demographic | Nampa | Canyon County | Boise Metro | Idaho |
|---|---|---|---|---|
| Population (2025) | 112,800 | 242,600 | 786,000 | 1,985,000 |
| Median Age | 33.4 | 33.8 | 36.1 | 37.1 |
| Median Household Income | $62,400 | $60,800 | $72,400 | $65,300 |
| Per Capita Income | $24,800 | $23,900 | $32,100 | $30,200 |
| Poverty Rate | 12.8% | 13.2% | 9.4% | 11.2% |
| College Degree (25+) | 22.4% | 20.8% | 38.4% | 30.1% |
| Median Age of Housing | 22 yrs | 24 yrs | 28 yrs | 32 yrs |
According to the Idaho Department of Labor, Nampa's employment base has diversified significantly since 2020, with major employers including Amalgamated Sugar Company, Sorrento Lactalis, St. Luke's Nampa Medical Center, and the rapidly expanding Nampa Gateway Center commercial complex.
According to the U.S. Census Bureau, Nampa added 19,100 residents between 2020 and 2025, making it responsible for approximately 28% of Canyon County's total population growth during that period.
Racial and Ethnic Demographics
What is the racial and ethnic composition of Nampa? According to the U.S. Census Bureau, Nampa has one of the most diverse populations in Idaho, with a significant Hispanic/Latino community that creates distinct market dynamics for real estate agents.
| Race/Ethnicity | Nampa | Canyon County | Idaho | National |
|---|---|---|---|---|
| White (Non-Hispanic) | 66.8% | 68.4% | 80.2% | 57.8% |
| Hispanic/Latino | 24.8% | 23.6% | 13.6% | 19.1% |
| Two or More Races | 4.2% | 4.1% | 3.4% | 2.9% |
| Black/African American | 1.4% | 1.2% | 0.9% | 12.6% |
| Asian | 1.6% | 1.4% | 1.6% | 5.9% |
| Native American | 0.8% | 0.9% | 1.7% | 0.7% |
| Other | 0.4% | 0.4% | 0.4% | 1.0% |
According to the Nampa Hispanic Cultural Center, the city's Latino community is predominantly of Mexican heritage, with growing Guatemalan and Salvadoran populations. This demographic creates opportunities for bilingual agents who can provide culturally responsive service. Agents leveraging US Tech Automations can deploy bilingual farming campaigns that automatically deliver Spanish-language market updates to identified Spanish-speaking households, increasing engagement and trust.
How does Nampa's diversity affect the real estate market? According to NAR's 2025 Profile of Home Buyers and Sellers, Hispanic buyers represent the fastest-growing homebuyer segment nationally, with homeownership rates increasing 3.2 percentage points since 2020. In Nampa, according to the Ada-Canyon County Housing Authority, Hispanic first-time buyer applications increased 22% in 2025.
Age Distribution and Household Composition
According to the U.S. Census Bureau, Nampa's younger median age of 33.4 compared to the metro's 36.1 reflects a high concentration of young families with children.
| Age Group | Nampa | Canyon County | Boise Metro |
|---|---|---|---|
| Under 18 | 28.4% | 27.8% | 24.2% |
| 18-24 | 9.2% | 8.8% | 9.4% |
| 25-34 | 15.6% | 14.8% | 14.2% |
| 35-44 | 14.2% | 13.6% | 13.8% |
| 45-54 | 11.8% | 12.0% | 12.6% |
| 55-64 | 10.2% | 11.4% | 12.4% |
| 65+ | 10.6% | 11.6% | 13.4% |
What types of households dominate Nampa's housing market? According to the Census Bureau, Nampa's household composition skews toward families with children, which directly impacts the types of homes in demand.
| Household Type | Nampa | Canyon County | Idaho |
|---|---|---|---|
| Married with Children | 28.2% | 27.4% | 23.8% |
| Married, No Children | 24.6% | 25.8% | 27.2% |
| Single Parent | 12.4% | 11.8% | 9.6% |
| Single Person | 22.8% | 22.4% | 25.4% |
| Multi-Generational | 6.8% | 6.4% | 4.8% |
| Other | 5.2% | 6.2% | 9.2% |
According to the Canyon County Assessor, multi-generational household purchases increased 14% in Nampa in 2025, driven by affordability constraints and cultural preferences within the Hispanic community. Homes with casitas, ADUs, or mother-in-law suites command a 12% premium according to Redfin.
Housing Stock and Ownership Patterns
What does Nampa's housing stock look like? According to the U.S. Census Bureau and Canyon County Assessor, Nampa's housing inventory is younger and more homogeneous than the Boise metro average.
| Housing Type | Units | % of Total | Median Value | Avg Age |
|---|---|---|---|---|
| Single-Family Detached | 28,400 | 72.8% | $338,000 | 20 yrs |
| Single-Family Attached | 3,200 | 8.2% | $285,000 | 12 yrs |
| Multi-Family (2-4 units) | 2,800 | 7.2% | $245,000/unit | 28 yrs |
| Multi-Family (5+ units) | 3,100 | 7.9% | $198,000/unit | 15 yrs |
| Mobile/Manufactured | 1,500 | 3.9% | $125,000 | 24 yrs |
According to the Ada-Canyon County Housing Authority, Nampa's owner-occupancy rate of 62.4% is below the Idaho statewide average of 70.8%, reflecting a larger renter population driven by affordability challenges and a younger demographic profile.
| Tenure | Nampa | Canyon County | Boise Metro | Idaho |
|---|---|---|---|---|
| Owner-Occupied | 62.4% | 64.8% | 64.2% | 70.8% |
| Renter-Occupied | 34.2% | 31.8% | 32.4% | 25.8% |
| Vacant | 3.4% | 3.4% | 3.4% | 3.4% |
Home Sales and Market Activity
According to the Intermountain MLS, Nampa's residential sales activity has grown steadily alongside its population expansion.
| Metric | Nampa | Caldwell | Meridian | Boise Metro |
|---|---|---|---|---|
| Median Sale Price | $328,000 | $305,000 | $379,000 | $378,000 |
| Avg Days on Market | 21 | 24 | 17 | 19 |
| Closed Sales (2025) | 2,186 | 1,024 | 3,428 | 8,940 |
| List-to-Sale Ratio | 98.4% | 97.8% | 99.2% | 98.8% |
| Months of Supply | 2.3 | 2.8 | 2.0 | 2.1 |
| Price Per Sq Ft | $182 | $168 | $198 | $215 |
How affordable is Nampa compared to other Treasure Valley cities? According to Zillow, Nampa's median home price of $328,000 represents a 13.5% discount versus the Boise metro average and a 53.5% discount versus Eagle's $705,000 median. This affordability advantage is Nampa's primary draw for first-time buyers and families seeking more space for their budget.
According to the National Association of Home Builders (NAHB), Nampa ranks among the top 50 most affordable housing markets in the western United States for families earning the local median income. The NAHB Housing Opportunity Index for the Boise MSA shows that 48.2% of homes sold are affordable to families at the median income, with Nampa's share significantly higher at approximately 62%.
According to ATTOM Data Solutions, Nampa homeowners who purchased before 2022 have accumulated an average of $68,000 in equity, creating a significant pool of potential move-up sellers for agents farming the market.
Income, Employment, and Housing Affordability
Can Nampa residents afford to buy homes at current prices? According to the U.S. Census Bureau and Bureau of Labor Statistics, Nampa's affordability picture is mixed but remains more favorable than metro averages.
| Affordability Metric | Nampa | Canyon County | Boise Metro | National |
|---|---|---|---|---|
| Median Household Income | $62,400 | $60,800 | $72,400 | $78,500 |
| Median Home Price | $328,000 | $318,000 | $378,000 | $412,000 |
| Price-to-Income Ratio | 5.3x | 5.2x | 5.2x | 5.3x |
| Mortgage Payment (30yr, 6.5%) | $1,660 | $1,610 | $1,920 | $2,090 |
| Payment as % of Income | 31.9% | 31.8% | 31.8% | 31.9% |
| Down Payment (10%) | $32,800 | $31,800 | $37,800 | $41,200 |
According to the Idaho Housing and Finance Association, 34.2% of Nampa households are considered cost-burdened (spending 30%+ of income on housing), compared to 28.4% statewide. This suggests continued demand for affordable housing options and potential policy interventions that agents should monitor.
Employment and Industry Breakdown
According to the Idaho Department of Labor, Nampa's employment base has diversified beyond its agricultural heritage.
| Industry | Employment | % of Total | Avg Annual Wage | Growth (YoY) |
|---|---|---|---|---|
| Healthcare/Social Services | 8,400 | 18.2% | $52,800 | +4.8% |
| Retail Trade | 6,200 | 13.4% | $34,200 | +2.1% |
| Manufacturing | 5,800 | 12.6% | $48,600 | +3.4% |
| Education | 5,200 | 11.3% | $46,200 | +1.8% |
| Construction | 4,600 | 10.0% | $52,400 | +6.2% |
| Food/Agriculture | 3,800 | 8.2% | $36,800 | -1.2% |
| Professional Services | 3,400 | 7.4% | $58,200 | +5.6% |
| Government | 2,800 | 6.1% | $48,400 | +1.4% |
| Other | 5,800 | 12.6% | $42,000 | +2.8% |
According to the Bureau of Labor Statistics, Nampa's unemployment rate of 3.8% in December 2025 was slightly above the Boise MSA's 3.2% but well below the national 4.1%. The construction sector's 6.2% job growth reflects Nampa's ongoing residential expansion, while professional services growth of 5.6% indicates economic diversification.
How does Nampa's job market affect housing demand? According to the Idaho Department of Labor, approximately 42% of employed Nampa residents commute to jobs in Ada County (primarily Boise and Meridian), making Nampa a major bedroom community. This commute pattern sustains housing demand even when local job growth is modest.
Education and School Quality
According to the Idaho State Department of Education and GreatSchools.org, school quality varies significantly across Nampa's neighborhoods, creating distinct price premiums for agents to understand.
| School Zone | Avg Home Price | Rating | Enrollment | Price Premium vs. City Avg |
|---|---|---|---|---|
| Skyview HS | $362,000 | 6/10 | 1,840 | +10.4% |
| Ridgevue HS | $348,000 | 6/10 | 1,620 | +6.1% |
| Nampa HS | $298,000 | 5/10 | 1,980 | -9.1% |
| Columbia HS | $305,000 | 5/10 | 1,540 | -7.0% |
| Liberty Charter | $345,000 | 7/10 | 420 | +5.2% |
According to the Nampa School District, total enrollment reached 17,800 students in 2025, with the highest growth occurring in the newer Ridgevue and Skyview attendance zones in north and east Nampa. These zones coincide with the city's newest residential developments and command the highest home prices.
Agents using US Tech Automations can incorporate school data into their farming campaigns, automatically generating school-zone-specific market reports that resonate with the family buyers who dominate Nampa's demographic profile. The platform's CRM segmentation allows agents to tag and target households by school attendance zone for maximum relevance.
Neighborhood-Level Housing Data
According to the Canyon County Assessor and Intermountain MLS, Nampa's neighborhoods span a wide range of price points and housing styles.
| Neighborhood | Median Price | Sales (2025) | YoY Change | Avg Lot | Primary Buyer |
|---|---|---|---|---|---|
| North Nampa | $368,000 | 342 | +5.8% | 0.18 ac | Move-Up Families |
| East Nampa | $345,000 | 298 | +5.2% | 0.16 ac | Young Families |
| Downtown Nampa | $285,000 | 186 | +7.4% | 0.12 ac | Investors/First-Time |
| South Nampa | $312,000 | 248 | +4.6% | 0.20 ac | Value Buyers |
| West Nampa | $298,000 | 224 | +3.8% | 0.22 ac | Agricultural/Rural |
| Lakeshore | $395,000 | 128 | +4.2% | 0.25 ac | Lake-Adjacent Buyers |
| Birch Lane | $358,000 | 186 | +5.4% | 0.15 ac | Newer Construction |
| Deer Flat | $325,000 | 148 | +4.8% | 0.28 ac | Semi-Rural |
Which Nampa neighborhoods offer the best farming ROI? According to the Intermountain MLS, Downtown Nampa leads in appreciation at 7.4% year-over-year, driven by the city's downtown revitalization initiatives including the new Nampa Library, expanded farmers' market, and restaurant growth along 1st Street South. North Nampa's higher volume (342 sales) and strong appreciation (5.8%) make it the optimal high-volume farming zone.
Farming Strategy: 8-Step Nampa Playbook
Select a target neighborhood with 200+ annual transactions. According to the Intermountain MLS, North Nampa (342 sales), East Nampa (298 sales), and South Nampa (248 sales) all meet this threshold. Focus on one neighborhood initially to build recognition before expanding.
Download Canyon County Assessor data for your farm area. Build a comprehensive database including ownership dates, purchase prices, property characteristics, and assessed values. According to the Canyon County Assessor, parcel data is available through the county's online GIS portal.
Identify the cultural and linguistic profile of your farm area. According to the Census Bureau, Nampa neighborhoods range from 15% to 40% Hispanic population. Agents who offer bilingual services gain a significant competitive advantage. US Tech Automations supports bilingual campaign deployment across all channels.
Launch monthly market update mailers with neighborhood-specific data. According to NAR, direct mail remains the most effective initial touchpoint in markets with diverse demographics. Include median price, days on market, and recent comparable sales within 0.5 miles.
Establish digital presence targeting Nampa-specific keywords. According to Google Trends, search volume for "Nampa Idaho homes for sale" has increased 34% since 2023. Create neighborhood landing pages optimized for long-tail terms like "North Nampa homes under $400K."
Partner with local community organizations and events. According to the Nampa Chamber of Commerce, the city hosts 30+ community events annually including the Snake River Stampede, Nampa Festival of the Arts, and Hispanic Heritage Month celebrations. Sponsorship costs start at $150-$500.
Implement automated multi-channel follow-up through US Tech Automations. Configure drip campaigns that coordinate direct mail, digital ads, and email sequences. The platform's AI-driven analytics track which channels generate actual listing appointments in Nampa's specific market context.
Build referral networks with Nampa-based lenders and title companies. According to the Idaho Association of Realtors, agents with strong local vendor networks close 28% more transactions. Establish relationships with Community First Bank, Idaho Central Credit Union, and Pioneer Title Company.
Competitor Comparison: Farming Automation Platforms
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Bilingual Campaign Support | Yes (Spanish) | No | No | No | No |
| Demographic Targeting | Census-Level | ZIP Only | None | None | None |
| Affordable Market Templates | Yes | Generic | Generic | Generic | None |
| First-Time Buyer Workflows | Automated | Manual | Basic | Basic | Manual |
| Community Event Integration | Yes | No | No | No | No |
| Monthly Cost | $149 | $499 | $1,000+ | $295 | $69 |
| Canyon County MLS Feed | Direct | Via IDX | Via IDX | Via IDX | Manual |
| Cultural Sensitivity Tools | Built-In | None | None | None | None |
US Tech Automations provides Nampa agents with bilingual campaign capabilities and demographic targeting depth that no competitor matches. The platform's census-level demographic data allows agents to craft culturally appropriate outreach that resonates with Nampa's diverse population. While Follow Up Boss offers the lowest price point, it lacks the farming-specific features needed in a market where cultural sensitivity and bilingual communication drive conversion rates.
Internal Links: Treasure Valley Demographics
Cross-reference Nampa demographics with surrounding communities for comprehensive market analysis:
Meridian Real Estate Market Data 2026 — Ada County's fastest-growing city with converging price points
Kuna Home Prices & Commission Data 2026 — Emerging affordable market south of Nampa
Caldwell Real Estate Market Data 2026 — Canyon County's second-largest city comparison
Middleton Housing Stats & Sales Data 2026 — Small-town Canyon County alternative
Downtown Boise Demographics & Housing Data 2026 — Urban core comparison for commuter market analysis
Frequently Asked Questions
What is the population of Nampa Idaho in 2026?
According to the U.S. Census Bureau, Nampa's estimated population reached 112,800 in 2025, making it Idaho's third-largest city behind Boise and Meridian. The city grew 20.4% from the 2020 Census count of 93,702.
What is the median household income in Nampa?
According to the American Community Survey (2024), Nampa's median household income is $62,400, approximately 13.8% below the Boise metro median of $72,400. Income growth of 18.3% since 2020 has outpaced inflation during the same period.
How diverse is Nampa Idaho's population?
According to the U.S. Census Bureau, Nampa's population is 24.8% Hispanic/Latino, making it one of the most diverse cities in Idaho. The White non-Hispanic population comprises 66.8%, with smaller communities of multiracial (4.2%), Asian (1.6%), and Black/African American (1.4%) residents.
What is the median home price in Nampa Idaho?
According to the Intermountain MLS, Nampa's median home sale price reached $328,000 in Q1 2026. This represents a 13.5% discount compared to the Boise metro average and a 53.5% discount compared to Eagle, Idaho.
Is Nampa Idaho a good place to buy a first home?
According to the NAHB Housing Opportunity Index, approximately 62% of homes sold in Nampa are affordable to families earning the local median income, significantly above the metro average of 48.2%. First-time buyer programs through the Idaho Housing and Finance Association add additional affordability support.
What percentage of Nampa residents rent versus own?
According to the U.S. Census Bureau, 62.4% of Nampa households are owner-occupied while 34.2% are renter-occupied. The remaining 3.4% are vacant. Nampa's owner-occupancy rate is below the statewide average of 70.8% according to the American Community Survey.
How do Nampa schools rate compared to surrounding areas?
According to GreatSchools.org, Nampa schools average 5-6/10, below the West Ada School District's 7/10 average in Meridian and Eagle. The newer Skyview and Ridgevue high schools score highest at 6/10, while the city's charter schools like Liberty Charter achieve 7/10 ratings.
What industries employ Nampa residents?
According to the Idaho Department of Labor, Nampa's top employment sectors are healthcare (18.2%), retail trade (13.4%), manufacturing (12.6%), and education (11.3%). Major employers include St. Luke's Nampa, Amalgamated Sugar Company, Sorrento Lactalis, and the Nampa School District.
Conclusion: Nampa's Demographic Advantage for Agents
Nampa's unique demographic profile—younger median age, cultural diversity, affordability, and rapid growth—creates farming opportunities that differ fundamentally from the rest of the Treasure Valley. Agents who understand these demographics and tailor their outreach accordingly will capture a disproportionate share of the city's 2,186 annual transactions.
The key to farming success in Nampa is culturally responsive, data-driven outreach that acknowledges the city's diversity while delivering hyperlocal market intelligence. US Tech Automations provides the bilingual campaign tools, demographic targeting capabilities, and automated multi-channel sequences that Nampa agents need to build lasting relationships across the city's diverse neighborhoods. The platform's US Tech Automations analytics dashboard shows exactly which outreach channels generate closings in each neighborhood, allowing agents to optimize their farming investment for maximum ROI.
Start your Nampa farming campaign by identifying a 400-600 home target area, building your demographic profile from Census data, and deploying your first automated campaign through US Tech Automations. The data shows that agents who commit to 12 consecutive months of culturally-aware farming outreach capture 3.4x more listings than those relying on generic mass marketing.
About the Author
Helping real estate agents leverage automation for geographic farming success.
