Pace FL Home Prices & Commission Data 2026
Pace is a census-designated place in Santa Rosa County, Florida (Santa Rosa County), located approximately 15 miles northeast of Pensacola along Highway 90 in the Florida Panhandle. According to the U.S. Census Bureau, Pace has a population of approximately 24,500 residents, making it Santa Rosa County's second-largest community behind the greater Navarre area. According to Emerald Coast Association of Realtors MLS data, Pace recorded a median home price of $295,000 in Q4 2025 with 680 annual residential transactions, positioning it as the Pensacola metro's most affordable suburban market for families seeking Santa Rosa County schools and rural-suburban living within commuting distance of Pensacola and NAS Pensacola.
Key Takeaways:
Pace's median home price of $295,000 is the most affordable in Santa Rosa County, 25.3% below Gulf Breeze according to MLS data
680 annual residential transactions generate approximately $12 million in total commission opportunity
New construction represents 32% of annual sales, with master-planned communities expanding Pace's housing inventory
Santa Rosa County schools drive 55% of family buyer decisions according to local Realtor surveys, with Pace High School earning consistent B+ ratings
US Tech Automations automated farming workflows help agents manage new construction alerts alongside resale farming for comprehensive market coverage
Home Price Analysis
According to Emerald Coast Association of Realtors MLS data, Pace's pricing structure reflects its position as the Pensacola metro's entry-point suburban market within the highly rated Santa Rosa County school system.
| Price Metric | Pace | Santa Rosa County | Pensacola Metro |
|---|---|---|---|
| Median Sale Price | $295,000 | $345,000 | $285,000 |
| Average Sale Price | $315,000 | $375,000 | $310,000 |
| Price Per Square Foot | $165 | $195 | $185 |
| Days on Market | 38 | 36 | 34 |
| Months of Supply | 3.2 | 3.0 | 2.8 |
| Annual Appreciation | +5.5% | +6.2% | +8.4% |
| Sale-to-List Ratio | 96.8% | 97.2% | 97.5% |
According to the Florida Realtors Research Department, Pace's 5.5% year-over-year appreciation trails the broader Pensacola metro's 8.4% rate, reflecting the community's already-affordable pricing that attracts price-sensitive buyers less willing to engage in bidding wars. However, according to Zillow Research, Pace's lower entry point creates a larger qualified buyer pool, supporting consistent transaction volume growth.
How much do homes cost in Pace FL in 2026? According to Emerald Coast Association of Realtors MLS data, Pace's median sale price of $295,000 makes it the most affordable community in Santa Rosa County — 14.5% below the county median of $345,000 and 25.3% below Gulf Breeze's $395,000. This affordability attracts first-time buyers, young military families, and Pensacola workers seeking Santa Rosa County school enrollment.
According to Zillow Research, Pace's price-per-square-foot of $165 is 15.4% below the Santa Rosa County average, offering buyers roughly 250 additional square feet compared to equivalently priced properties in Navarre or Gulf Breeze. This space premium is Pace's primary competitive advantage in the Santa Rosa County market.
Commission Structure and Agent Earnings
What commission rates do Pace FL real estate agents charge? According to Emerald Coast Association of Realtors data and NAR commission surveys, Pace's commission structure follows standard Panhandle rates.
| Commission Component | Pace Rate | Notes |
|---|---|---|
| Total Commission | 5.0%-6.0% | Negotiable |
| Listing Side | 2.5%-3.0% | Standard |
| Buyer Side | 2.5%-3.0% | Standard |
| Avg Commission/Side (3%) | $4,425 | At $295K median |
| New Construction | 2.0%-3.0% | Builder-negotiated |
| Land/Acreage | 5.0%-10.0% | Higher for raw land |
According to the National Association of Realtors, the average Pace-area agent closes 9 transactions per year. However, farming-focused agents targeting 400-500 homes in specific Pace subdivisions report 12-15 annual closings according to Emerald Coast Association of Realtors production data, with the higher volume compensating for Pace's lower per-transaction commission compared to premium markets like Gulf Breeze.
| Earnings Scenario | Annual Transactions | Avg Commission/Side | Gross Income |
|---|---|---|---|
| New Agent (Year 1-2) | 4-6 | $4,425 | $17,700-$26,550 |
| Established Agent | 10-14 | $4,425 | $44,250-$61,950 |
| Top Producer | 18-24 | $4,800 | $86,400-$115,200 |
| Team Leader | 30+ | $3,500 (splits) | $105,000+ |
| Dual-Market (Pace + Gulf Breeze) | 15-20 | $5,200 | $78,000-$104,000 |
According to NAR income data, Pace agents who also serve adjacent markets like Milton and the greater Santa Rosa County area achieve higher earnings by combining Pace's transaction volume with neighboring communities' price points. The US Tech Automations platform supports multi-zone farming that enables agents to manage separate campaigns for Pace, Milton, and Gulf Breeze from a single dashboard.
According to Emerald Coast Association of Realtors data, the top 10% of Pace-area agents earn gross commission income exceeding $86,000 annually, achieved through high transaction volume (18+ closings) rather than the premium per-transaction income available in luxury markets. This volume-driven model rewards consistent farming and systematic follow-up.
Price Analysis by Subdivision
According to Emerald Coast Association of Realtors MLS data and Santa Rosa County property records, Pace's subdivisions create distinct price tiers that inform farming zone selection.
| Subdivision/Area | Median Price | Annual Sales | Avg Sq Ft | Year Built | Turnover Rate |
|---|---|---|---|---|---|
| Ashton Place | $325,000 | 65 | 1,950 | 2015-2024 | 6.8% |
| Indian Ford | $285,000 | 55 | 1,750 | 2005-2015 | 7.2% |
| Pea Ridge Area | $275,000 | 85 | 1,650 | 1995-2010 | 5.8% |
| Timberline Estates | $310,000 | 50 | 1,900 | 2010-2020 | 6.0% |
| Pace Proper (Hwy 90) | $235,000 | 95 | 1,450 | 1975-2000 | 5.2% |
| New Construction (Various) | $345,000 | 180 | 2,100 | 2024-2026 | N/A |
| Rural Pace (5+ acres) | $395,000 | 45 | 2,200 | Mixed | 3.5% |
| Floridatown Area | $265,000 | 60 | 1,600 | 1990-2008 | 6.5% |
According to Zillow Research, Indian Ford's 7.2% turnover rate makes it the most productive farming zone by transaction frequency, while Ashton Place's higher median ($325,000) offers better per-transaction commission returns. Pace Proper along Highway 90 generates the highest absolute transaction count (95 annual sales) but at the lowest median price ($235,000), making it most suitable for volume-focused farming strategies.
What are the best neighborhoods in Pace FL? According to MLS data and buyer preference surveys, Ashton Place and Timberline Estates represent Pace's most desirable established subdivisions, combining modern construction (2010+), competitive pricing ($310,000-$325,000), and strong school zone positioning. New master-planned communities offer the newest housing stock at a $345,000 median, attracting first-time buyers prioritizing move-in-ready homes.
New Construction Market Analysis
How much new construction is happening in Pace FL? According to Santa Rosa County building permit data, Pace's new construction segment represents a significant and growing share of the local market.
| New Construction Metric | 2023 | 2024 | 2025 | 2026 (Projected) |
|---|---|---|---|---|
| Building Permits Issued | 155 | 178 | 210 | 235 |
| Avg New Home Price | $318,000 | $332,000 | $345,000 | $358,000 |
| % of Total Transactions | 25% | 28% | 32% | 34% |
| Avg New Home Size (sq ft) | 1,950 | 2,000 | 2,100 | 2,100 |
| Builder Incentives | Moderate | Growing | Strong | Strong |
| Avg Lot Size | 0.25 ac | 0.22 ac | 0.20 ac | 0.20 ac |
According to the National Association of Home Builders, Pace's new construction represents 32% of annual transactions — significantly above the national average of 12% — reflecting the community's position in the growth phase of its development cycle. According to Santa Rosa County planning records, approximately 2,800 approved residential lots remain in various stages of development, providing a 12-year supply at current building rates.
For farming agents, new construction activity creates opportunities through builder referral partnerships. According to NAHB data, 42% of new construction buyers need to sell an existing home, generating dual-transaction opportunities for agents who maintain relationships with both builders and homeowners. US Tech Automations coordinates new construction alerts alongside resale farming sequences, ensuring agents capture both sides of the move-up transaction.
According to Santa Rosa County building permit data, Pace's new construction permit volume increased 35.5% from 2023 to 2025, making it one of the fastest-growing construction markets in the Florida Panhandle. This growth reflects builder confidence in Pace's demand trajectory and the availability of developable land at prices significantly below coastal communities.
Affordability and Cost Comparison
According to the Bureau of Labor Statistics and Florida Department of Revenue, Pace offers the strongest affordability position in the Santa Rosa County market.
| Cost Factor | Pace | Gulf Breeze | Navarre | Pensacola | Milton |
|---|---|---|---|---|---|
| Median Home Price | $295,000 | $395,000 | $365,000 | $285,000 | $265,000 |
| Median Household Income | $62,500 | $85,200 | $61,800 | $52,800 | $48,500 |
| Price-to-Income Ratio | 4.7x | 4.6x | 5.9x | 5.4x | 5.5x |
| Property Tax Rate | 0.82% | 0.85% | 0.85% | 0.89% | 0.82% |
| Annual Property Tax | $2,419 | $3,358 | $3,103 | $2,537 | $2,173 |
| Monthly Mortgage (6.5%) | $1,774 | $2,375 | $2,194 | $1,714 | $1,594 |
| Insurance (Annual) | $2,800 | $3,400 | $3,200 | $3,400 | $2,600 |
According to Census Bureau income data, Pace's price-to-income ratio of 4.7x is the most favorable in the Santa Rosa County market — better than both Gulf Breeze (4.6x) and Navarre (5.9x) — indicating homes priced within comfortable reach of local income levels. This organic affordability supports sustainable demand and reduces foreclosure risk according to housing economists.
Is Pace FL affordable for first-time homebuyers? According to Zillow Research and HUD affordability data, Pace's $295,000 median requires a household income of approximately $73,000 for comfortable mortgage qualification at current rates (assuming 5% down, 6.5% rate). This threshold is accessible to dual-income households at Pace's $62,500 median income, particularly military families receiving tax-free BAH payments.
Farming ROI and Marketing Analysis
| Marketing Channel | Monthly Cost | Annual Cost | Expected Leads | Cost Per Lead |
|---|---|---|---|---|
| Direct Mail (500 homes) | $575 | $6,900 | 15-20 | $345-$460 |
| Digital Advertising | $350 | $4,200 | 10-14 | $300-$420 |
| Social Media (Paid+Organic) | $250 | $3,000 | 8-12 | $250-$375 |
| New Construction Networking | $100 | $1,200 | 5-8 | $150-$240 |
| Community Events | $175 | $2,100 | 4-6 | $350-$525 |
| CRM Automation (USTA) | $124 | $1,488 | — | Infrastructure |
| Total | $1,574 | $18,888 | 42-60 | $315-$450 |
According to NAR research on suburban farming economics, Pace's lower marketing costs (compared to premium markets) combined with strong transaction volume (680 annually) create favorable farming ROI potential at an earlier breakeven point than higher-priced markets.
| ROI Scenario | Transactions | Gross Commission | Net After Costs | Annual ROI |
|---|---|---|---|---|
| Conservative (Year 1) | 3 | $13,275 | -$5,613 | -29.7% |
| Building (Year 2) | 5 | $22,125 | $3,237 | 17.1% |
| Moderate (Year 3) | 8 | $35,400 | $16,512 | 87.4% |
| Strong (Year 4+) | 11 | $48,675 | $29,787 | 157.7% |
Competitor Platform Comparison
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| New Construction Integration | Builder alert system | None | None | None | None |
| Geographic Farm Management | Multi-zone support | Basic | Moderate | Basic | None |
| Affordable Market Optimization | Yes | No | No | No | No |
| Multi-Channel Sequencing | Mail+Digital+Email+SMS | Digital+Email | Digital+Email | Digital | Email+SMS |
| Subdivision Segmentation | Granular targeting | Basic | Basic | None | Basic |
| Volume Transaction Tracking | Per-farm analytics | Aggregate | Aggregate | None | Aggregate |
| Starting Monthly Cost | Competitive | $499+ | $1,000+ | $295+ | $69+/user |
US Tech Automations provides affordable-market optimization features that premium-focused platforms overlook. In Pace's volume-driven market — where success depends on 10+ annual transactions at $4,425 per commission rather than 5 transactions at $9,000 — USTA's automated follow-up sequences ensure no lead falls through the cracks during peak volume periods.
How to Farm Pace FL Successfully
Select your primary farm zone from Pace's highest-turnover subdivisions. According to MLS data, Indian Ford (7.2% turnover, 55 annual sales), Ashton Place (6.8% turnover, 65 sales), and Floridatown area (6.5% turnover, 60 sales) offer the strongest farming economics in Pace.
Build new construction builder relationships immediately. According to Santa Rosa County permit data, new construction represents 32% of Pace transactions — partnerships with local builders generate buyer referrals from families who need to sell existing homes.
Configure automated multi-channel farming workflows through US Tech Automations. Set up sequences that coordinate monthly direct mail with email drips, SMS alerts, and social media targeting — according to NAR data, multi-channel campaigns generate 34% higher engagement than single-channel approaches.
Create Santa Rosa County school comparison content. According to local buyer surveys, 55% of Pace family buyers prioritize school quality — develop comparison guides showing Pace High School metrics alongside neighboring school zones.
Launch monthly direct mail campaigns with subdivision-specific pricing data. Feature median price changes, recent comparable sales, and new construction updates for each subdivision in your farm zone — hyperlocal data demonstrates expertise.
Deploy geo-targeted digital advertising on Facebook and Instagram. Target Pace homeowners with market value updates and community content — according to Google Ads benchmarks, Pace real estate keywords cost $3-$6 CPC, significantly below coastal market rates.
Implement first-time buyer education campaigns. According to MLS data, first-time buyers represent approximately 28% of Pace transactions — provide mortgage qualification guides, down payment assistance program information, and VA loan resources for military first-timers.
Create a Pace community events calendar and distribute monthly. East Milton Water System events, Santa Rosa County Fair, and local sports leagues provide non-salesy touchpoints that build community recognition.
Network with Pace-area relocation professionals and HR departments. According to NAR data, corporate relocation buyers who receive agent referrals through HR channels convert at 3.5x the rate of cold leads — Pensacola's growing healthcare and defense employers generate consistent relocation activity.
Track per-channel ROI monthly and adjust your farming mix quarterly. Use USTA analytics dashboards to measure which channels generate listing appointments — in Pace's volume-driven market, optimizing for transaction count rather than per-transaction value maximizes annual income.
Population and Growth Trends
According to U.S. Census Bureau data and Santa Rosa County planning records, Pace's growth trajectory supports continued housing demand expansion.
| Growth Metric | 2015 | 2020 | 2025 | 2030 (Projected) |
|---|---|---|---|---|
| Population | 19,500 | 21,800 | 24,500 | 28,000 |
| Annual Growth Rate | — | 2.2% | 2.4% | 2.7% |
| New Housing Permits | 120 | 145 | 210 | 250 |
| Median Age | 34.8 | 35.2 | 35.5 | 36.0 |
| Household Size | 2.75 | 2.68 | 2.62 | 2.58 |
According to the University of Florida Bureau of Economic and Business Research, Pace is projected to grow 14.3% from 2025 to 2030, driven by continued suburban expansion from Pensacola, new construction affordability, and Santa Rosa County school demand. This growth trajectory supports sustained transaction volume expansion from 680 to a projected 800+ annual sales by 2030.
Frequently Asked Questions
What is the median home price in Pace FL?
According to Emerald Coast Association of Realtors MLS data, Pace's median sale price is $295,000 as of Q4 2025, the most affordable in Santa Rosa County. Year-over-year appreciation stands at 5.5%, with projections of $312,000 by year-end 2026.
How many homes sell in Pace FL each year?
According to MLS data, Pace recorded 680 residential transactions in 2025, including 218 new construction sales (32% of volume). Transaction volume has grown 12% since 2023 and is projected to reach 720+ in 2026.
What commission do Pace FL agents earn?
According to Emerald Coast Association of Realtors data, typical commissions in Pace are 2.5%-3.0% per side, generating average per-side commissions of $4,425 at the $295,000 median. Established farming agents closing 14+ transactions annually earn $61,950+ in gross commission income.
Is Pace FL a good place for first-time buyers?
According to Zillow Research and HUD affordability data, Pace offers the Pensacola metro's most favorable price-to-income ratio at 4.7x, with a $295,000 median accessible to dual-income households earning $62,500. VA zero-down financing further enhances accessibility for military first-time buyers.
How does Pace compare to Navarre and Gulf Breeze?
According to MLS data, Pace's $295,000 median is 19.2% below Navarre's $365,000 and 25.3% below Gulf Breeze's $395,000. Pace offers more space per dollar ($165/sq ft vs $195-$225) and newer construction stock, though it lacks coastal proximity.
What are property taxes in Pace FL?
According to the Florida Department of Revenue, Pace's effective property tax rate is 0.82%, resulting in annual taxes of approximately $2,419 on the median-priced home. Combined with Florida's homestead exemption and zero state income tax, Pace's overall tax burden is moderate.
Is there much new construction in Pace?
According to Santa Rosa County building permit data, new construction represents 32% of Pace's annual transactions with 210 permits issued in 2025. Approximately 2,800 approved lots remain in the development pipeline, providing 12+ years of construction activity at current rates.
What schools serve Pace FL?
According to the Florida Department of Education, Pace is served by Santa Rosa County School District, with Pace High School earning consistent B+ ratings. The school district's overall academic performance drives 55% of family buyer decisions according to local Realtor surveys.
How far is Pace from Pensacola?
According to Google Maps routing data, Pace is approximately 15 miles northeast of downtown Pensacola via Highway 90, with a typical commute time of 20-25 minutes. NAS Pensacola is approximately 25 minutes south via I-10 and Highway 98.
What is the best farming strategy for Pace FL?
According to top-producing agents in the Santa Rosa County market, the most effective Pace farming strategy combines monthly direct mail to 500 homes in a high-turnover subdivision, builder referral partnerships for new construction, and automated digital follow-up through US Tech Automations.
Conclusion: Build Volume in Pace's Growth Market
Pace's position as the Pensacola metro's most affordable Santa Rosa County community creates a volume-driven farming opportunity where consistent outreach and systematic follow-up generate strong annual returns. The $295,000 median, combined with 680 annual transactions and 32% new construction activity, provides farming agents with both resale and builder-partnership revenue streams.
Success in Pace requires automation tools optimized for volume markets — managing 40-60 farming leads simultaneously while coordinating new construction alerts, school enrollment updates, and community event outreach. US Tech Automations provides the multi-channel workflow automation that high-volume farming demands, with per-zone analytics that help agents optimize their Pace farming operation for maximum transaction count. Visit ustechautomations.com to explore how automation can help you capture your share of Pace's growing $12 million annual commission opportunity.
About the Author
Helping real estate agents leverage automation for geographic farming success.
