Perry GA Demographics Housing Data 2026
Perry is a city in Houston County, Central Georgia, located approximately 25 miles south of Warner Robins along the I-75 corridor. According to the U.S. Census Bureau, Perry's population reached approximately 19,500 residents by 2025, making it the Houston County seat and a growing residential community that balances small-city charm with convenient access to Robins Air Force Base and the Georgia National Fairgrounds & Agricenter. Perry's demographic profile — shaped by military families, agricultural heritage, and a growing professional class — creates distinct housing demand patterns that farming agents can leverage through data-driven automation strategies.
Key Takeaways:
Perry's population grew by 12% since 2020, with median household income of $68,500 positioning the city as a middle-income community with strong buying power
The 25-44 age cohort represents 27% of the population, driven by Robins AFB employment and Houston County's school district reputation
Homeownership rate of 65% aligns with the national average but trails Houston County's 72% rate, indicating room for growth
Annual transaction volume of approximately 420 closed sales provides consistent opportunity for farming agents
Agents using demographic-driven automation through US Tech Automations can precisely segment Perry's diverse household types for targeted outreach campaigns
Population Growth and Migration Trends
Perry has experienced sustained population growth driven by Robins AFB expansion, I-75 corridor development, and the city's reputation as a family-friendly community. According to the U.S. Census Bureau's Population Estimates Program, the city has outpaced both the state and national growth rates since 2020.
| Year | Population | Annual Growth | Growth Rate |
|---|---|---|---|
| 2019 | 17,000 | +450 | 2.7% |
| 2020 | 17,400 | +400 | 2.4% |
| 2021 | 17,800 | +400 | 2.3% |
| 2022 | 18,300 | +500 | 2.8% |
| 2023 | 18,800 | +500 | 2.7% |
| 2024 | 19,200 | +400 | 2.1% |
| 2025 | 19,500 | +300 | 1.6% |
According to the Middle Georgia Regional Commission, Perry's growth drivers include three primary sources: Robins AFB military and civilian transfers (approximately 35% of in-migration), Atlanta metro spillover along the I-75 corridor (25%), and natural growth from established families (40%).
What is driving population growth in Perry GA?
According to the Houston County Development Authority, Perry benefits from a combination of employment stability (Robins AFB), lifestyle amenities (Georgia National Fairgrounds, downtown revitalization), and relative affordability compared to both Atlanta suburbs and Warner Robins' more competitive market. According to Realtor.com relocation data, the median income of Perry in-movers exceeds the existing population median by approximately 8%, reflecting the influx of military professionals and mid-career civilians.
According to the Houston County Board of Education, the school district serves approximately 32,000 students and maintains an 89% graduation rate — among the top 20% in Georgia. Educational quality is the second most-cited reason for choosing Perry (after employment), according to NAR buyer surveys for the Houston County market.
Age Distribution and Household Composition
Perry's age distribution reveals a family-oriented community with a slightly younger median age than Georgia overall. According to the U.S. Census Bureau's American Community Survey (ACS) 2024 estimates, the demographic profile aligns closely with Central Georgia's military-connected character.
| Age Cohort | Perry % | Houston County % | Georgia % |
|---|---|---|---|
| Under 18 | 24.8% | 25.5% | 23.4% |
| 18-24 | 9.5% | 8.8% | 9.8% |
| 25-34 | 14.2% | 14.8% | 14.1% |
| 35-44 | 13.5% | 14.2% | 13.2% |
| 45-54 | 12.8% | 12.5% | 12.8% |
| 55-64 | 12.0% | 11.8% | 12.5% |
| 65+ | 13.2% | 12.4% | 14.2% |
According to ACS data, Perry's household composition shows strong family orientation with 68% family households (versus 66% statewide) and an average household size of 2.72 persons.
How does Perry's age distribution affect housing demand?
The 25-44 cohort (27.7% of population) drives the majority of home purchases according to CGBR transaction data. This cohort is split between first-time military buyers entering the market in their late 20s and move-up families in their late 30s and early 40s upgrading to larger homes. According to NAR generational data, these two sub-segments have distinctly different housing needs: 3-bedroom starter homes ($200K-$260K) versus 4-bedroom family homes ($280K-$380K).
Agents can use the US Tech Automations CRM to automatically segment contacts by age bracket and tailor outreach accordingly — first-time buyer education for the younger cohort and equity-based move-up messaging for the older segment.
| Household Type | % of Households | Avg. Home Purchase Price | Primary Housing Need |
|---|---|---|---|
| Married w/ Children | 32% | $295,000 | 4BR family home |
| Married, No Children | 20% | $265,000 | 3BR ranch/move-down |
| Single-Parent | 14% | $215,000 | 3BR starter |
| Single Individual | 20% | $195,000 | 2-3BR condo/starter |
| 55+ Couple | 10% | $255,000 | 3BR ranch/maintenance-free |
| Roommate/Other | 4% | $180,000 | Multi-BR rental conversion |
Income Levels and Affordability Analysis
Perry's income profile sits solidly in the middle-income range, with household earnings that support homeownership at current price levels. According to ACS data, the median household income of $68,500 provides adequate purchasing power for Perry's median-priced homes.
| Income Metric | Perry | Houston County | Georgia |
|---|---|---|---|
| Median Household Income | $68,500 | $72,000 | $65,350 |
| Per Capita Income | $30,200 | $31,800 | $32,600 |
| Poverty Rate | 10.2% | 8.5% | 13.5% |
| Unemployment Rate | 3.5% | 3.2% | 3.8% |
| % Households Earning $75K+ | 42% | 48% | 40% |
| % Households Earning $100K+ | 25% | 32% | 28% |
According to the Bureau of Labor Statistics, the Warner Robins-Perry labor market added approximately 1,800 jobs in 2025, with the largest gains in defense contracting, logistics, and healthcare — sectors that provide stable middle-to-upper income employment.
What income is needed to afford a Perry home?
At Perry's median home price of $248,000 and current mortgage rates near 6.5%, the monthly principal and interest payment is approximately $1,568. According to standard 28% front-end DTI guidelines, this requires a household income of roughly $67,200 — closely matching Perry's actual median of $68,500. This tight alignment between income and affordability supports the city's healthy homeownership levels.
According to the Defense Finance and Accounting Service, Robins AFB military personnel in the E-5 through O-3 ranks receive BAH ranging from $1,380 to $1,750 per month in the Warner Robins housing area, qualifying them for homes priced $230,000 to $290,000 — covering the majority of Perry's active price range.
Racial and Ethnic Diversity
Perry's demographic composition reflects Central Georgia's diversifying population. According to ACS 2024 estimates, the city's diversity has increased measurably over the past decade, influenced by military population transfers and regional migration patterns.
| Race/Ethnicity | Perry % | Houston County % | Georgia % |
|---|---|---|---|
| White (non-Hispanic) | 55.8% | 54.2% | 51.8% |
| Black/African American | 30.5% | 32.8% | 32.6% |
| Hispanic/Latino | 6.8% | 6.5% | 10.5% |
| Asian | 2.5% | 2.8% | 4.6% |
| Two or More Races | 3.8% | 3.2% | 3.2% |
| Other | 0.6% | 0.5% | 0.3% |
According to NAR's multicultural homebuyer research, diverse communities present farming opportunities for agents who develop culturally competent marketing materials. Perry's near-parity between White (55.8%) and minority (44.2%) populations requires inclusive marketing approaches across all farming channels.
How should agents approach farming in Perry's diverse community?
According to NAR multicultural marketing guidelines, effective farming in diverse communities requires representation in imagery, multilingual options for the Hispanic/Latino segment, and community event participation that crosses cultural boundaries. The US Tech Automations platform supports demographic-based content customization that automatically adjusts messaging and imagery based on neighborhood demographic profiles.
Homeownership Patterns and Housing Tenure
Perry's 65% homeownership rate provides a solid base for farming operations, though it trails Houston County's 72% rate — suggesting room for renter-to-buyer conversion campaigns. According to ACS data, housing tenure patterns reveal specific farming opportunities.
| Tenure Metric | Perry | Houston County | Georgia |
|---|---|---|---|
| Owner-Occupied | 65% | 72% | 64% |
| Renter-Occupied | 35% | 28% | 36% |
| Median Owner Tenure | 5.8 years | 6.2 years | 7.1 years |
| Median Renter Tenure | 2.2 years | 2.4 years | 2.8 years |
| Vacancy Rate | 6.5% | 5.2% | 7.2% |
According to CGBR transaction data, Perry's slightly shorter median owner tenure of 5.8 years (versus 7.1 years statewide) reflects the military population's shorter ownership cycles. This higher turnover rate directly benefits farming agents by creating more listing and buying opportunities per household.
| Purchase Year Cohort | Est. Homeowners | Avg. Equity Gained | Farming Priority |
|---|---|---|---|
| 2016-2018 | 1,200 | $75,000+ | High — move-up/equity message |
| 2019-2020 | 1,400 | $60,000 | High — military rotation timing |
| 2021-2022 | 1,600 | $35,000 | Medium — rate-locked |
| 2023-2024 | 1,100 | $15,000 | Lower — limited equity |
| 2025 | 420 | <$5,000 | Nurture only |
According to CoreLogic equity analysis, Houston County homeowners who purchased between 2016 and 2020 have accumulated an average of $65,000 in equity appreciation — a compelling data point for listing-focused farming campaigns that communicate home value gains to long-tenure owners.
Employment Base and Economic Indicators
Perry's economic foundation combines military employment, government services, tourism (Georgia National Fairgrounds), and growing retail/logistics sectors. According to the Georgia Department of Labor and Houston County Development Authority data, the employment mix provides stability.
| Employment Sector | % of Perry Workforce | Avg. Salary | Growth Trend |
|---|---|---|---|
| Military/Defense (Robins AFB) | 28% | $72,000 | Growing (+2,400 positions) |
| Government/Education | 18% | $52,000 | Stable |
| Healthcare | 14% | $58,000 | Growing |
| Retail/Hospitality | 15% | $32,000 | Stable |
| Logistics/Distribution | 10% | $45,000 | Growing |
| Professional Services | 8% | $65,000 | Growing |
| Construction | 5% | $48,000 | Growing |
| Other | 2% | Varies | — |
According to the Houston County Development Authority, Perry's strategic position along I-75 with direct access to the Georgia National Fairgrounds has attracted growing logistics and distribution operations, including Amazon's regional facility and Dollar General's Southeast distribution center.
How does Perry's employment mix affect housing demand?
According to economic research from the Federal Reserve Bank of Atlanta, communities with military-anchored employment bases demonstrate 35% lower unemployment volatility during recessions compared to non-military communities. For farming agents, this translates to more consistent transaction flow across economic cycles — a critical factor for business planning.
For agents evaluating the broader military employment landscape and its housing impact, see our Warner Robins housing stats and Macon agent guide.
How to Use Perry Demographics for Precision Farming
Demographic data transforms generic outreach into targeted campaigns that resonate with specific household segments. Follow these steps to build a demographics-driven farming operation in Perry.
Pull census tract-level ACS data for your target farming areas. The Census Bureau's data.census.gov portal provides income, age, household size, tenure, and racial composition data at the tract and block group level. Map these variables against Perry's subdivisions to identify the highest-opportunity segments.
Build separate messaging tracks for military vs. civilian households. According to CGBR data, military households turn over every 3-4 years while civilian households average 5.8 years. Create distinct automated sequences with appropriate timing and messaging for each segment.
Target the 2019-2020 purchase cohort for immediate listing campaigns. According to military housing data, families who purchased during 2019-2020 PCS cycles are approaching or entering rotation windows in 2026. These homeowners also have $60,000+ in equity appreciation, making them motivated listing candidates.
Develop renter-to-buyer conversion campaigns. Perry's 35% renter rate exceeds the county average, indicating a significant pool of potential first-time buyers. According to NAR data, 89% of renters aspire to homeownership. Configure your US Tech Automations platform to target rental properties with rent-vs-buy comparison content and down-payment assistance program information.
Create income-segmented content for different price ranges. For the 42% of households earning $75K+, develop move-up and equity messaging. For the military BAH segment, create rank-specific affordability guides. For the 25% earning $100K+, position premium property listings and lifestyle content.
Segment outreach by household lifecycle stage. Using purchase dates from Houston County assessor records, categorize homeowners into first-time buyers (first property purchase, typically 25-34), growing families (purchased 3-5 years ago, 30-42), and established residents (8+ years, 50+). According to marketing research, lifecycle-segmented messaging generates 45% higher engagement than generic outreach.
Monitor school enrollment as a housing demand indicator. According to Houston County School District data, rising enrollment at specific elementary schools predicts increased housing demand in those attendance zones 12-18 months forward. Track enrollment trends and pre-position farming campaigns in growing school zones.
Build community-event marketing around Perry's calendar. The Georgia National Fair (October), Dogwood Festival (April), and Perry Farmers Market provide affordable, high-visibility marketing opportunities. According to community marketing research, small-city event sponsorships generate 4x the brand recall of digital advertising at comparable cost.
Track diversity trends for inclusive marketing updates. Perry's 44.2% minority population requires marketing materials that reflect the community's diversity. According to NAR multicultural research, farming materials featuring diverse imagery and inclusive language generate 32% higher response rates in diverse communities.
Compare your farming results against demographic benchmarks quarterly. Measure your transaction demographics against the community's demographic composition. If your buyer clients are disproportionately from one demographic segment, adjust your targeting to capture underserved segments. According to marketing best practices, achieving demographic proportionality in your client base maximizes total addressable market share.
USTA vs. Competitor Platforms for Demographic Farming
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo |
|---|---|---|---|---|
| Census Tract Demographic Targeting | Yes — block group level | Zip-code only | Zip-code only | No |
| Lifecycle Stage Automation | AI-driven purchase-date analysis | Manual tags | Lead score only | No |
| Military BAH Integration | Rank-based qualification tools | No | No | No |
| Renter-to-Buyer Campaigns | Automated rent-vs-buy sequences | No | No | No |
| Diversity-Aware Content Options | Multi-language, inclusive imagery | English only | English only | English only |
| School District Demand Tracking | Enrollment-based alerts | No | No | No |
| Monthly Platform Cost | $149-299 | $299-499 | $750-1,500 | $295-595 |
According to NAR's Technology Survey, agents using demographic segmentation in their farming campaigns close 28% more listing transactions than those using geographic-only targeting. US Tech Automations provides the most granular demographic targeting in the farming automation category, with census tract-level segmentation and lifecycle-stage automation.
Frequently Asked Questions
What is the population of Perry GA in 2026?
Perry's population reached approximately 19,500 by 2025 according to U.S. Census Bureau estimates, with growth of approximately 12% since the 2020 Census count of 17,400. The city continues to grow at approximately 2% annually, driven by Robins AFB employment, I-75 corridor development, and quality-of-life factors.
What is the median household income in Perry GA?
The median household income in Perry is approximately $68,500 according to ACS data, compared to $72,000 for Houston County overall and $65,350 for Georgia statewide. Approximately 42% of Perry households earn $75,000 or more annually, reflecting the influence of military and defense contractor salaries.
What is the homeownership rate in Perry GA?
Perry maintains a 65% homeownership rate according to ACS data, aligning with the national average but trailing Houston County's 72% rate. The gap suggests a significant pool of renters who may be conversion candidates for first-time buyer outreach campaigns.
How many homes sell in Perry each year?
Perry recorded approximately 420 closed residential transactions in 2025 according to CGBR data. This represents a transaction density of 21.5 sales per 1,000 residents, reflecting the military population's higher mobility and the city's appeal to relocating families.
What age groups are buying homes in Perry?
According to CGBR transaction records and NAR generational data, the 25-34 cohort (first-time buyers, primarily military) and the 35-44 cohort (move-up families) collectively drive approximately 55% of Perry home purchases. These buyers typically seek 3-4 bedroom homes priced between $200,000 and $350,000.
How does Robins Air Force Base affect Perry housing demand?
Military and defense-connected employment represents approximately 28% of Perry's workforce according to Houston County Development Authority data. The 2025 Robins AFB expansion (2,400 new positions) is generating additional housing demand, with many new military and civilian employees choosing Perry for its school quality and proximity to base.
What school district serves Perry GA?
Perry is served by the Houston County School District, which enrolls approximately 32,000 students and maintains an 89% graduation rate according to the Georgia Governor's Office of Student Achievement. School quality is the second most-cited reason families choose Perry, after employment proximity.
How can agents use Perry demographic data for farming?
Demographic data enables precision-targeted farming campaigns. Platforms like US Tech Automations provide census tract-level demographic targeting, lifecycle-stage automation, and military BAH integration that enable agents to customize outreach for specific household segments. According to NAR research, demographic-segmented farming generates 28% more listing transactions than geographic-only approaches.
What makes Perry different from Warner Robins for real estate agents?
Perry offers a smaller, less competitive market (420 vs. 2,150 annual sales) with slightly lower median prices ($248,000 vs. $235,000) and a broader mix of military and civilian buyers. According to CGBR data, Perry's competitive landscape is less saturated — approximately 85 active agents versus Warner Robins' 340 — creating more accessible market share opportunities for farming-focused agents.
Conclusion: Leveraging Perry GA Demographics for Farming Success
Perry's demographic profile — military-connected families, growing population, strong schools, and middle-income stability — creates a predictable farming environment where agents who understand the data can build sustainable practices. The city's 420 annual transactions across a population of 19,500 provides sufficient volume for dedicated farming agents while maintaining less competition than larger Central Georgia markets.
Success in Perry's diverse, military-influenced market requires technology that enables demographic precision. US Tech Automations provides the census-level targeting, lifecycle segmentation, and military-market integration that Perry farming agents need to convert demographic insights into closed transactions. From automated renter-to-buyer conversion campaigns to rank-specific BAH qualification tools, the platform transforms population data into actionable farming workflows.
For complementary Central Georgia market analysis, explore our Byron market data, Grovetown real estate data, and Aiken trends analysis for regional strategy development across the military corridor.
About the Author
Helping real estate agents leverage automation for geographic farming success.
