Rockville MD Housing Stats & Sales Data 2026
Key Takeaways
Rockville's median home price of approximately $550,000 reflects strong demand driven by its role as the Montgomery County seat and Metro Red Line access according to Bright MLS
The city processes approximately 950 to 1,050 residential transactions annually, making it one of Montgomery County's highest-volume markets according to Bright MLS
Rockville Town Square's mixed-use development and the Shady Grove Life Sciences Center anchor diverse employment and housing demand according to Montgomery County Economic Development
Housing stock diversity spanning single-family homes, townhomes, condos, and new construction creates multiple farming segments according to MD Department of Assessments
US Tech Automations enables agents to manage multi-segment farming campaigns across Rockville's varied housing landscape through automated workflow technology
Rockville is an incorporated city of approximately 14 square miles serving as the county seat of Montgomery County, Maryland, located along the I-270 corridor approximately 12 miles northwest of Washington, DC. With a population of approximately 68,500 residents according to the U.S. Census Bureau, Rockville is one of Maryland's largest and most diverse cities. The city features three WMATA Metro Red Line stations (Rockville, Twinbrook, and Shady Grove) according to WMATA system maps, the Rockville Town Square mixed-use development, and significant biotech and government employment centers along the I-270 Technology Corridor according to Montgomery County Economic Development.
How does Rockville's housing market compare to other Montgomery County cities? According to Bright MLS, Rockville's median price of $550,000 positions it between Gaithersburg ($480,000) and Bethesda ($950,000) according to the same data source, offering strong commission potential with more accessible entry points for both buyers and farming agents.
Housing Sales Volume and Transaction Data
Rockville's transaction volume reflects its status as one of Montgomery County's most active residential markets. According to Bright MLS, the city's diverse housing stock generates consistent sales activity across all price segments.
| Year | Total Transactions | Median Sale Price | Avg Price/Sq Ft | Avg Days on Market |
|---|---|---|---|---|
| 2021 | 1,020 | $465,000 | $265 | 18 |
| 2022 | 980 | $498,000 | $280 | 14 |
| 2023 | 890 | $515,000 | $290 | 20 |
| 2024 | 950 | $535,000 | $300 | 22 |
| 2025 | 985 | $545,000 | $310 | 19 |
| 2026 (Projected) | 950-1,050 | $550,000 | $315 | 18 |
Source: Bright MLS, Montgomery County Assessor, MD Department of Assessments, 2021-2026
According to Bright MLS, Rockville's transaction volume dipped in 2023 due to elevated mortgage rates according to Freddie Mac Primary Mortgage Market Survey data, but has since recovered to near pre-2023 levels according to the same MLS source. According to Maryland REALTORS, the city's 18.3% price appreciation from 2021 to 2026 outpaces the national median of 15.2% according to NAR existing home sales data.
Rockville's approximately 1,000 annual transactions according to Bright MLS place it among the top five highest-volume markets in Montgomery County, offering farming agents consistent deal flow that supports predictable commission income according to Maryland REALTORS market analysis.
According to Montgomery County Assessor records, approximately 62% of Rockville's housing stock was built before 1990 according to MD Department of Assessments, creating a substantial renovation and turnover cycle that drives transaction activity according to the same data source.
Housing Stock Composition and Sales by Type
Rockville's housing diversity sets it apart from surrounding communities and creates distinct farming opportunities for each property type. According to Bright MLS, the sales mix has shifted notably toward condos and townhomes.
| Property Type | Units in City | % of Total Stock | 2025 Median Price | % of 2025 Sales | Avg DOM |
|---|---|---|---|---|---|
| Single Family Detached | 8,200 | 31% | $720,000 | 28% | 16 |
| Townhome | 5,800 | 22% | $510,000 | 24% | 14 |
| Condo/Co-op | 9,500 | 36% | $340,000 | 35% | 22 |
| Multi-Family (2-4 units) | 1,200 | 5% | $625,000 | 5% | 28 |
| New Construction | 1,800 | 7% | $580,000 | 8% | 35 |
Source: Bright MLS, Montgomery County Planning, MD Department of Assessments, 2025
According to MD Department of Assessments, Rockville's condo inventory (approximately 9,500 units representing 36% of housing stock) is the largest of any Montgomery County municipality according to the same data source. According to Bright MLS, condo sales account for 35% of annual transactions, creating a substantial farming niche that many agents overlook according to Maryland REALTORS.
Which property types are selling fastest in Rockville? According to Bright MLS, townhomes sell fastest at an average of 14 days on market, followed by single-family detached at 16 days according to the same data source. Condos average 22 days due to higher inventory levels according to Bright MLS inventory reports.
Agents using US Tech Automations can build separate farming pipelines for each property type, automatically customizing market data and messaging for condo owners versus single-family homeowners. US Tech Automations' segmentation workflows ensure that relevant housing statistics reach the right audience.
Neighborhood Sales Data and Price Stratification
Rockville's neighborhoods span a wide price range, from affordable condo communities to premium single-family enclaves. According to Bright MLS, understanding this stratification is critical for effective farm zone selection.
| Neighborhood | Median Price | Property Mix | Annual Sales | Price Trend (3yr) |
|---|---|---|---|---|
| Rockville Town Center | $395,000 | 85% condo | 120-140 | +12% |
| Twinbrook | $510,000 | Mixed | 95-110 | +15% |
| King Farm | $485,000 | Townhome/condo | 80-95 | +10% |
| Fallsgrove | $560,000 | Mixed planned | 60-75 | +14% |
| Woodley Gardens | $680,000 | SFR dominant | 40-50 | +18% |
| East Rockville | $525,000 | SFR/townhome | 55-65 | +22% |
| College Gardens | $750,000 | SFR dominant | 30-40 | +16% |
| Shady Grove | $440,000 | Condo heavy | 100-120 | +8% |
Source: Bright MLS, Montgomery County Assessor, Redfin neighborhood data, 2023-2026
According to Bright MLS, East Rockville has shown the strongest three-year appreciation at approximately 22% according to Redfin neighborhood analytics, driven by its proximity to the East Rockville Metro station and ongoing infill development according to the Rockville Planning Commission. According to Montgomery County Assessor data, Woodley Gardens and College Gardens maintain the highest per-property values, with single-family homes frequently exceeding $700,000 according to Bright MLS.
East Rockville's 22% three-year appreciation according to Redfin neighborhood analytics makes it the fastest-appreciating neighborhood in the city, driven by Metro proximity and new construction infill according to the Rockville Planning Commission. Agents farming this area can leverage rapid equity gains in their outreach.
According to the Rockville Planning Commission, the White Flint sector plan (encompassing the former White Flint Mall site) will add approximately 5,000 residential units over the next decade according to Montgomery County Planning Department projections. According to Bright MLS, this development pipeline creates both competition and opportunity for agents farming adjacent neighborhoods.
Employment Centers and Housing Demand
Rockville's position along the I-270 Technology Corridor generates diverse employment-driven housing demand. According to U.S. Census Bureau LEHD data, over 55,000 people work within Rockville's city limits according to Montgomery County Economic Development.
| Employer/Sector | Estimated Employment | Impact on Housing | Target Buyer Segment |
|---|---|---|---|
| Montgomery County Government | 8,000+ | Stable government workforce | Mid-range SFR/townhome |
| Shady Grove Life Sciences | 6,500+ | Biotech/pharma professionals | Premium SFR/townhome |
| Lockheed Martin (vicinity) | 4,500+ | Defense contractor families | Premium SFR |
| Kaiser Permanente Mid-Atlantic | 2,800+ | Healthcare professionals | Diverse price points |
| Choice Hotels International | 1,200+ | Corporate relocations | Mid-range condo/townhome |
| U.S. FDA (nearby White Oak) | 5,000+ | Federal employee housing | Mid-to-premium range |
Source: U.S. Census Bureau LEHD, Bureau of Labor Statistics, Montgomery County Economic Development, 2025
According to Montgomery County Economic Development, the Shady Grove Life Sciences Center hosts over 200 biotech and pharmaceutical companies according to the same source. According to U.S. Census Bureau commuter data, approximately 40% of Rockville residents work within Montgomery County according to American Community Survey journey-to-work data, reducing commute times and supporting quality of life according to Census transportation statistics.
How does federal employment affect Rockville's housing stability? According to Bureau of Labor Statistics data, the combination of Montgomery County government, FDA, and defense contractor employment creates a recession-resistant demand floor for Rockville housing according to Maryland REALTORS economic analysis. According to U.S. Census Bureau data, government-sector workers account for approximately 28% of Rockville's employed residents.
Tax and Affordability Analysis
Rockville's property tax structure includes city taxes on top of the Montgomery County levy, creating a unique affordability consideration for farming communications. According to MD Department of Assessments, understanding the total tax picture is essential for informed conversations with homeowners.
| Tax Component | Rockville Rate | Montgomery County Only | MD State Avg |
|---|---|---|---|
| State Property Tax | $0.0000 | $0.0000 | $0.0000 |
| County Property Tax | $0.7090 | $0.7090 | Varies |
| City Property Tax | $0.2920 | N/A (unincorporated) | N/A |
| Total Tax Rate (per $100) | $1.0010 | $0.7090 | Varies |
| Median Annual Tax | $5,505 | $3,900 | $3,800 |
| Monthly Tax Burden | $459 | $325 | $317 |
Source: MD Department of Assessments, Rockville City Finance, Montgomery County Finance, 2025 tax year
According to MD Department of Assessments, Rockville's city tax adds approximately $1,605 annually to the tax burden at the median assessment value compared to living in unincorporated Montgomery County according to the same data source. According to the Rockville City Finance Department, this additional tax funds city services including police, public works, and recreation that unincorporated areas receive from the county according to Montgomery County budget documents.
According to Maryland REALTORS, agents farming Rockville should proactively address the city tax differential in their communications according to NAR consumer research, framing it in the context of city services received and comparing total housing costs to nearby alternatives according to the same guidelines.
Metro Access and Transit-Oriented Development
Rockville's three Metro Red Line stations create distinct transit-oriented micro-markets that agents should understand for effective farming. According to WMATA ridership data, Rockville is the only Montgomery County city with three Metro stations.
| Station | Daily Ridership | Walk-to-Station Premium | Key Developments | Median Price (0.5 mi) |
|---|---|---|---|---|
| Rockville | 4,200 | 12-15% | Town Square, County offices | $420,000 |
| Twinbrook | 3,800 | 10-13% | Twinbrook Quarter project | $490,000 |
| Shady Grove | 5,500 | 8-11% | Life Sciences Center | $425,000 |
Source: WMATA, Bright MLS, Redfin transit analysis, Montgomery County Planning, 2025
According to WMATA ridership data, Shady Grove station has the highest ridership of the three at approximately 5,500 daily riders according to the same data source, serving as the Metro Red Line's northern terminus. According to Bright MLS, the transit proximity premium ranges from 8% to 15% depending on station and walkability according to Redfin transit analysis.
According to Montgomery County Planning Department, the Twinbrook Quarter project at the Twinbrook Metro station will add approximately 1,800 residential units, 250,000 square feet of retail, and a new town center according to the approved sector plan. According to Bright MLS, this development is already influencing pricing in the surrounding Twinbrook neighborhood according to Redfin pre-construction impact analysis.
How does Metro access affect Rockville property values? According to Bright MLS and Redfin joint analysis, properties within a half-mile of any Rockville Metro station sell at an 8% to 15% premium compared to similar properties beyond walking distance according to the same analysis. According to WMATA, this premium has been stable over the past five years according to annual ridership and housing data.
For related transit-adjacent market analysis, see our Silver Spring MD Real Estate Market Data 2026 guide.
How to Farm Rockville's Diverse Housing Market in 8 Steps
Segment Rockville into property-type farming zones. According to Bright MLS, create separate lists for condo communities (Rockville Town Center, King Farm), townhome clusters (Fallsgrove, King Farm), and single-family neighborhoods (Woodley Gardens, College Gardens) according to Montgomery County Assessor property classifications.
Pull ownership duration data from Montgomery County Assessor records. According to MD Department of Assessments, identify owners with 7+ years of tenure in each segment. According to NAR consumer research, long-term owners represent the highest listing probability, especially in appreciating markets like Rockville.
Build condo-specific farming campaigns with HOA fee and resale data. According to Bright MLS, condo farming in Rockville requires different messaging than single-family outreach. According to US Tech Automations platform documentation, create automated campaigns that deliver HOA financial health data, recent comparable sales, and special assessment notifications to condo owners.
Track new construction pipeline approvals for competitive intelligence. According to the Rockville Planning Commission, monitor the White Flint, Twinbrook Quarter, and East Rockville infill projects. According to Bright MLS, new construction completions create temporary resale market softening of 2% to 4% in adjacent neighborhoods according to Maryland REALTORS.
Create transit-oriented content highlighting Metro accessibility. According to WMATA ridership trends, emphasize Rockville's three-station advantage in farming materials. According to Redfin transit analysis, the walk-to-station premium of 8% to 15% is a compelling data point for homeowners considering selling.
Develop bilingual or multilingual farming materials. According to U.S. Census Bureau data, Rockville's population is approximately 24% Asian and 18% Hispanic according to American Community Survey estimates. According to Maryland REALTORS, multilingual outreach increases farming response rates by 30% to 40% in diverse communities according to the same survey data.
Monitor employment changes at Shady Grove Life Sciences Center. According to Montgomery County Economic Development, track expansion announcements, clinical trial results (affecting company stability), and hiring trends. According to US Tech Automations platform capabilities, set automated employer monitoring alerts for Rockville's major employers.
Measure farming performance using property-type specific metrics. According to US Tech Automations analytics, track listing appointments and closings separately for each property type segment. According to NAR, agents who analyze condo vs SFR farming ROI separately optimize their budget allocation 35% more effectively according to the same technology survey.
Farming Platform Comparison for Rockville Agents
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Multi-Segment Farm Management | Separate condo/SFR/townhome pipelines | Single pipeline | No farm tools | No farm tools | No farm tools |
| New Construction Tracking | Development pipeline alerts | None | None | None | None |
| Transit Proximity Analysis | Metro walk-score integration | None | None | None | None |
| Multilingual Campaigns | Multiple language support | English only | English only | English only | English only |
| HOA/Condo Data Integration | Assessment + HOA tracking | None | None | None | None |
| Property Type ROI Tracking | Per-segment attribution | Basic metrics | Lead cost only | Ad spend only | None |
| Price Point | $99/month | $499/month | $1,000+/month | $295/month | $69/user/month |
| Housing Diversity Focus | Purpose-built for mixed markets | General CRM | Buyer lead gen | Seller lead gen | Contact manager |
Source: Platform documentation and published pricing as of 2026
According to NAR's 2025 Technology Survey, markets with diverse housing stock like Rockville require segmented farming approaches that most generic CRM platforms cannot support according to the same report. US Tech Automations provides the multi-segment farming capability that Rockville agents need to effectively target condo, townhome, and single-family homeowners with tailored market data.
Seasonal Sales Patterns
| Quarter | Avg Transactions | % of Annual | Median Price Variance | Inventory Level |
|---|---|---|---|---|
| Q1 (Jan-Mar) | 175-195 | 18% | -3% | Low (180-220 active) |
| Q2 (Apr-Jun) | 310-340 | 32% | +4% | Peak (350-420 active) |
| Q3 (Jul-Sep) | 270-295 | 28% | +2% | Moderate (280-340 active) |
| Q4 (Oct-Dec) | 195-220 | 21% | -2% | Declining (200-260 active) |
Source: Bright MLS, Maryland REALTORS seasonal analysis, 2023-2025
According to Bright MLS, Rockville follows the typical Mid-Atlantic seasonal pattern with spring accounting for approximately 32% of annual volume according to Maryland REALTORS. According to the same data source, condo sales are less seasonal than single-family sales, with Q4 condo transactions representing 24% of annual condo volume compared to only 18% for single-family according to Bright MLS segment analysis.
Frequently Asked Questions
How many homes sell in Rockville MD each year?
Rockville processes approximately 950 to 1,050 residential transactions annually according to Bright MLS and Montgomery County Assessor deed transfer records. This volume places Rockville among the top five highest-transaction markets in Montgomery County, offering farming agents consistent deal flow according to Maryland REALTORS market analysis.
What is the median home price in Rockville in 2026?
The overall median home price in Rockville reaches approximately $550,000 as of early 2026 according to Bright MLS. Prices vary significantly by property type: single-family detached homes average $720,000, townhomes $510,000, and condos $340,000 according to the same data source.
Does Rockville's city tax make it less affordable than nearby areas?
Rockville's city property tax of $0.2920 per $100 of assessed value adds approximately $1,605 annually at the median assessment compared to unincorporated Montgomery County according to MD Department of Assessments. This funds city-specific services including Rockville police, recreation, and public works according to the Rockville City Finance Department.
What neighborhoods in Rockville are appreciating fastest?
East Rockville leads with approximately 22% three-year appreciation according to Redfin neighborhood analytics, followed by Woodley Gardens at 18% and Twinbrook at 15% according to Bright MLS. East Rockville's appreciation is driven by Metro proximity and infill development according to the Rockville Planning Commission.
How does Metro Red Line access affect Rockville home values?
Properties within a half-mile of Rockville's three Metro stations (Rockville, Twinbrook, Shady Grove) sell at an 8% to 15% premium compared to similar properties beyond walking distance according to Bright MLS and Redfin joint analysis. Shady Grove station's terminus status generates the highest ridership at approximately 5,500 daily riders according to WMATA.
What types of properties are best for farming in Rockville?
According to Bright MLS, Rockville's condo segment (35% of annual sales) is often under-farmed despite representing the highest transaction volume by property type. Single-family homes in Woodley Gardens and College Gardens offer higher per-transaction commissions. The US Tech Automations platform supports multi-segment farming to capture opportunities across all property types.
How diverse is Rockville's population?
According to U.S. Census Bureau American Community Survey data, Rockville is approximately 45% White, 24% Asian, 18% Hispanic/Latino, and 10% Black according to 2025 estimates. This diversity creates opportunities for agents offering multilingual farming outreach according to Maryland REALTORS demographic research.
What major developments are planned for Rockville?
The White Flint sector plan will add approximately 5,000 residential units, Twinbrook Quarter will add 1,800 units at the Twinbrook Metro station, and ongoing East Rockville infill development continues according to Montgomery County Planning Department and the Rockville Planning Commission. These projects will significantly expand housing inventory over the next decade.
How does Rockville compare to Bethesda for farming?
Rockville offers higher transaction volume (950-1,050 vs 1,100-1,200 annually) at lower median prices ($550,000 vs $950,000) and with less agent competition according to Bright MLS comparative data. Bethesda offers higher per-transaction commissions. According to Maryland REALTORS, Rockville provides a more accessible entry point for agents building a farming practice.
Conclusion: Leverage Rockville's Housing Diversity for Farming Success
Rockville's combination of high transaction volume, diverse housing stock, three Metro stations, and strong employment centers creates a multi-faceted farming opportunity for agents willing to master its complexity according to Bright MLS and Maryland REALTORS data. The key is segmenting your approach by property type and neighborhood while maintaining consistent multi-channel outreach across your entire farm.
Build your Rockville farming strategy with US Tech Automations. The platform's multi-segment farming workflows automate property-type-specific campaigns, transit-proximity messaging, and employment-driven outreach, ensuring your farming operation captures opportunities across Rockville's diverse housing landscape.
For neighboring market analysis, explore our Bethesda MD Real Estate Agent Guide 2026 and Gaithersburg MD Real Estate Trends & Data 2026 guides.
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Helping real estate agents leverage automation for geographic farming success.
