Round Rock TX Home Prices Commission Data 2026
Round Rock is a major suburban city in Williamson County, Texas, located approximately 20 miles north of downtown Austin within the Austin-Round Rock-Georgetown metropolitan statistical area. Home to Dell Technologies' global headquarters, the Dell Diamond minor league baseball stadium, and a robust network of master-planned communities centered around Old Settlers Park, Round Rock commands the largest transaction volume in Williamson County and serves as the economic anchor for Austin's northern growth corridor.
Key Takeaways
Round Rock median home price reached $445,000 in early 2026 according to Austin Board of Realtors data, with year-over-year appreciation of 5.1%
Average commission per transaction of $11,570 at the median price point generates strong farming ROI for agents with consistent neighborhood presence
3,485 closed residential transactions in 2025 according to ABoR MLS, making Round Rock the highest-volume market in Williamson County
Price per square foot averages $198 according to Redfin data, representing 8% less than Cedar Park and 15% less than central Austin
Dell Technologies' 14,000+ local employees anchor housing demand according to Round Rock Chamber of Commerce data
Price Analysis & Commission
Round Rock's pricing landscape reflects a mature suburban market with diverse price segments serving first-time buyers through executive families. According to Austin Board of Realtors MLS data, the city's price structure creates farming opportunities across multiple tiers.
| Price Metric | Q4 2025 | Q4 2024 | YoY Change | Source |
|---|---|---|---|---|
| Median Sale Price | $445,000 | $423,400 | +5.1% | ABoR MLS |
| Average Sale Price | $472,600 | $448,900 | +5.3% | ABoR MLS |
| Price Per Sq Ft | $198 | $189 | +4.8% | Redfin |
| Median List Price | $459,000 | $438,000 | +4.8% | ABoR MLS |
| Sale-to-List Ratio | 98.2% | 97.4% | +0.8% | ABoR MLS |
| Highest Sale (2025) | $1.85M | $1.62M | +14.2% | ABoR MLS |
| Lowest Sale (2025) | $185,000 | $172,000 | +7.6% | ABoR MLS |
According to Zillow's Home Value Index, Round Rock's appreciation trajectory has stabilized into a sustainable 4-6% annual growth pattern after the volatile 2021-2023 period that saw swings of -8% to +25%. This stability benefits farming agents because predictable appreciation makes equity-based messaging more credible and reliable.
How do Round Rock home prices compare to other Austin suburbs? According to ABoR comparative MLS data, Round Rock occupies a middle position in the Austin suburban pricing hierarchy, offering meaningful value compared to closer-in alternatives while commanding a premium over more distant communities.
| Community | Median Price | vs. Round Rock | Distance to Austin |
|---|---|---|---|
| Cedar Park | $475,000 | +6.7% | 16 miles |
| Round Rock | $445,000 | Baseline | 20 miles |
| Pflugerville | $395,000 | -11.2% | 15 miles |
| Leander | $425,000 | -4.5% | 25 miles |
| Georgetown | $415,000 | -6.7% | 30 miles |
| Hutto | $365,000 | -18.0% | 32 miles |
| Taylor | $325,000 | -27.0% | 38 miles |
According to ABoR market analysis, Round Rock's pricing premium over Hutto and Taylor reflects its established infrastructure, school quality, and employment proximity rather than speculative appreciation, making it a defensible long-term value proposition for homeowners.
The US Tech Automations platform enables agents to generate automated comparative market analyses that highlight Round Rock's value position within the Austin metro, giving homeowners data-driven confidence in their equity position and market timing.
Commission Structure and Agent Earnings
According to ABoR transaction data and NAR commission surveys, Round Rock's commission environment directly impacts farming ROI calculations.
| Commission Metric | Value | Source |
|---|---|---|
| Average Total Commission Rate | 5.1% | ABoR Transaction Data |
| Average Listing Side | 2.55% | ABoR Transaction Data |
| Average Buyer Side | 2.55% | ABoR Transaction Data |
| Median Commission per Side | $11,348 | Calculated from ABoR |
| Average Commission per Side | $12,051 | Calculated from ABoR |
| Top 10% Agent Avg Commission | $13,200 | ABoR Production Data |
| Luxury Tier (>$750K) Commission | $19,125+ | ABoR MLS |
What commission rates are Round Rock agents actually earning? According to NAR's 2025 member survey, 78% of Round Rock transactions close at the traditional 5-5.5% total commission rate, though the post-NAR settlement landscape has increased buyer-side negotiation. According to ABoR data, the average buyer-side commission has decreased by approximately 0.15% since the settlement changes took effect.
According to Tom Ferry International coaching benchmarks, agents who farm specific Round Rock neighborhoods average 6-10 listing sides annually from their farm zone by year three, generating $68,000-$120,000 in farming-derived GCI. This performance benchmark assumes a farm of 500 homes with monthly multi-channel touchpoints.
| Farm Size | Annual Listings (Yr 3) | Buyer Sides | Total GCI | Monthly Investment |
|---|---|---|---|---|
| 300 homes | 3-5 | 2-3 | $57,000-$96,000 | $1,200 |
| 500 homes | 6-10 | 4-6 | $114,000-$192,000 | $2,000 |
| 750 homes | 8-14 | 5-8 | $148,000-$264,000 | $2,800 |
| 1,000 homes | 10-16 | 6-10 | $182,000-$312,000 | $3,500 |
According to Inman Research agent surveys, Round Rock agents using automated farming platforms report 34% higher listing conversion rates compared to those relying on manual farming methods, primarily because automation ensures consistent monthly touchpoints without gaps.
US Tech Automations provides farming-specific ROI dashboards that track cost-per-listing-acquired at the neighborhood level, allowing agents to optimize their Round Rock farming investment by shifting budget toward highest-performing zones. The platform's attribution tracking connects each listing to the specific farming touchpoint that generated the appointment.
Price Trends by Neighborhood
According to ABoR MLS data, Round Rock's neighborhoods show meaningful price variation and appreciation differences that farming agents should monitor.
| Neighborhood | Median Price | 1-Year Appreciation | Avg DOM | Homes |
|---|---|---|---|---|
| Cat Hollow | $485,000 | +5.8% | 24 | 2,100 |
| Behrens Ranch | $520,000 | +4.2% | 28 | 1,800 |
| Teravista | $465,000 | +6.1% | 22 | 3,200 |
| Forest Creek | $510,000 | +3.8% | 32 | 2,400 |
| Brushy Creek | $440,000 | +5.5% | 26 | 2,800 |
| Paloma Lake | $435,000 | +7.2% | 20 | 1,600 |
| Meadows at Chandler Creek | $365,000 | +8.4% | 18 | 1,200 |
| Sonoma | $498,000 | +4.6% | 30 | 950 |
According to Redfin neighborhood analytics, Paloma Lake and Meadows at Chandler Creek show the strongest appreciation rates (7.2% and 8.4% respectively) because they represent the most affordable entry points into the Round Rock market, attracting intense buyer competition. However, Cat Hollow and Teravista generate the highest absolute commission values due to their higher price points and substantial transaction volumes.
Transaction Volume and Market Velocity
According to ABoR MLS records, Round Rock recorded 3,485 closed residential transactions in 2025, representing $1.65 billion in total sales volume. This transaction density creates abundant farming opportunities.
How many homes sell per month in Round Rock? According to ABoR monthly data, Round Rock averages 290 closings per month, with seasonal peaks reaching 370+ in May-June and troughs of 175-190 in December-January.
| Quarter | Closings | Median Price | Avg Commission/Side | Total Commission Pool |
|---|---|---|---|---|
| Q1 2025 | 725 | $432,000 | $11,016 | $15.97M |
| Q2 2025 | 1,045 | $452,000 | $11,526 | $24.09M |
| Q3 2025 | 985 | $448,000 | $11,424 | $22.51M |
| Q4 2025 | 730 | $445,000 | $11,348 | $16.57M |
| Full Year | 3,485 | $445,000 | $11,348 | $79.14M |
According to NAR market analysis, markets with 3,000+ annual transactions and 7%+ turnover rates provide sufficient transaction density to support 20-30 full-time farming-focused agents, each controlling 400-600 home farm zones. Round Rock's 3,485 transactions suggest the market can sustain approximately 25 dedicated farming agents, though current penetration is far lower according to ABoR agent survey data.
According to the Texas Real Estate Commission, approximately 620 licensed agents list Round Rock as part of their service area, yet only 38 maintain consistent monthly farming campaigns according to homeowner survey data from the Williamson County Association of Realtors.
For agents considering Round Rock farming alongside adjacent markets, the Leander TX real estate market data covers the western growth corridor, while the Cedar Park TX demographics and housing data provides demographic context for the northwestern Austin suburban ring.
Price Per Square Foot Analysis
According to ABoR MLS data, price per square foot provides a more granular view of Round Rock's value dynamics across different home sizes and ages.
| Home Size | Avg $/Sq Ft | Avg Total Price | Best Farming Segment |
|---|---|---|---|
| Under 1,500 sq ft | $215 | $305,000 | Starter home investors |
| 1,500-2,000 sq ft | $205 | $380,000 | First-time buyer families |
| 2,000-2,500 sq ft | $198 | $465,000 | Move-up families |
| 2,500-3,000 sq ft | $192 | $538,000 | Executive families |
| 3,000-3,500 sq ft | $188 | $630,000 | Premium suburban |
| Over 3,500 sq ft | $182 | $728,000 | Luxury suburban |
Why does price per square foot decrease as homes get larger in Round Rock? According to ABoR market research, larger homes in Round Rock typically sit on similar lot sizes as mid-range homes (0.15-0.22 acres), meaning the land component contributes proportionally less to total value. Additionally, according to NAR buyer preference data, the buyer pool for homes above 3,000 sq ft narrows significantly in suburban markets, creating less competitive bidding.
According to CoreLogic home price analytics, Round Rock's $198/sq ft average positions it competitively against Austin proper ($265/sq ft) and Cedar Park ($215/sq ft), making it an attractive alternative for space-conscious buyers willing to accept a slightly longer commute.
USTA vs Competitor Farming Platforms
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Automated CMA Generation | Monthly per farm zone | Manual | Manual | None | None |
| Commission Tracking by Zone | Granular attribution | Basic | Basic | None | Basic |
| Price Alert Automation | Per-subdivision triggers | Zip-level | Zip-level | Zip-level | Manual |
| Farming ROI Calculator | Built-in with projections | None | None | None | None |
| Neighborhood Price Reports | Auto-generated monthly | Manual | None | None | None |
| Multi-Channel Integration | Mail + email + digital + SMS | Email + SMS | Email + digital | Email + digital | Email + SMS |
| Listing Presentation Builder | Data-rich templates | Basic | Basic | None | None |
According to agent productivity research from RealTrends, agents using platforms with automated CMA generation and commission tracking close 28% more farming-derived listings because they can demonstrate precise, neighborhood-level market knowledge during listing presentations. The US Tech Automations platform generates these reports automatically, pulling live MLS data into branded templates without manual data entry.
New Construction Impact on Pricing
According to Williamson County building permit records and new home builder sales data, new construction significantly influences Round Rock's price dynamics.
| Builder | Community | Price Range | 2025 Closings | Market Share |
|---|---|---|---|---|
| Lennar | Multiple | $340K-$520K | 285 | 8.2% |
| Meritage | Paloma Lake, Siena | $380K-$580K | 210 | 6.0% |
| Taylor Morrison | Teravista | $420K-$650K | 175 | 5.0% |
| KB Home | Multiple | $310K-$480K | 165 | 4.7% |
| Pulte | Northfields | $390K-$560K | 140 | 4.0% |
| DR Horton | Multiple | $280K-$420K | 195 | 5.6% |
According to the National Association of Home Builders, new construction accounts for approximately 34% of all Round Rock transactions. This creates a unique farming dynamic: agents can target Phase 1 and Phase 2 owners in master-planned communities who purchased 3-5 years ago and are now candidates for move-up transactions within newer phases or adjacent communities.
Does new construction suppress resale prices in Round Rock? According to ABoR MLS analysis, new construction and resale pricing have maintained a stable 8-12% premium gap (new construction higher) over the past three years. Rather than suppressing resale values, new construction attracts additional buyers to Round Rock who discover the community through builder marketing, indirectly supporting resale demand.
According to Williamson County permit data, Round Rock issued 1,240 new residential building permits in 2025, down from 1,580 in 2024. This 21.5% decline in new supply, combined with continued population growth, is creating tighter overall inventory conditions that benefit resale homeowners.
Dell Technologies and Employment-Driven Demand
According to the Round Rock Chamber of Commerce and Bureau of Labor Statistics data, Dell Technologies remains the city's dominant employer and housing demand driver.
| Employer | Estimated Local Jobs | Impact on Housing |
|---|---|---|
| Dell Technologies | 14,000+ | Executive-level demand |
| Round Rock ISD | 8,200 | Stable middle-income |
| Baylor Scott & White | 3,400 | Healthcare professional |
| Emerson Automation | 2,100 | Engineering workforce |
| TECO-Westinghouse | 1,200 | Skilled manufacturing |
| City of Round Rock | 1,100 | Government services |
How dependent is Round Rock's housing market on Dell? According to Moody's Analytics economic diversity assessment, Round Rock scores 7.2/10 on employment diversification, meaning Dell's influence, while significant, is counterbalanced by healthcare, education, and small business employment. According to Dell's 2025 annual report, the company has committed to maintaining its Round Rock headquarters through at least 2035 under its current campus expansion plan.
According to Glassdoor salary data, the average Dell Technologies employee in Round Rock earns $125,000 annually, supporting home purchases in the $450K-$600K range. This salary profile aligns perfectly with Round Rock's premium neighborhoods like Cat Hollow, Behrens Ranch, and Forest Creek.
Agents farming Dell-heavy neighborhoods can leverage the US Tech Automations platform to create employer-specific messaging campaigns. When Dell announces earnings, organizational changes, or campus developments, automated workflows can trigger relevant outreach to Dell-employee-concentrated neighborhoods within 24 hours.
How to Maximize Commission Through Round Rock Farming
Identify your highest-commission farming zones. According to ABoR data, Round Rock neighborhoods with median prices above $475,000 (Cat Hollow, Behrens Ranch, Forest Creek, Teravista) generate commission per side exceeding $12,100. Prioritize these zones for farming if your experience level supports luxury positioning.
Calculate your break-even farming threshold. At a monthly farming investment of $2,000 and average commission of $11,348, you need approximately 2.1 listing sides to break even annually. According to Tom Ferry coaching data, most Round Rock farming campaigns achieve this by month 10-14.
Build a pre-listing CMA automation pipeline. Configure US Tech Automations to generate and mail quarterly equity update reports to every homeowner in your farm zone. According to NAR research, homeowners who receive regular equity updates are 2.4x more likely to contact the sending agent when they decide to sell.
Create price-segment-specific marketing materials. Develop distinct campaigns for Round Rock's $300K-$400K entry market, $400K-$500K core market, and $500K+ premium market. According to Inman marketing research, price-tier-appropriate imagery and messaging increases response rates by 38%.
Leverage just-sold data for immediate outreach. When a home closes in your farm zone, trigger automated "Your Neighbor's Home Just Sold" campaigns to surrounding homeowners within 48 hours. According to ABoR agent survey data, just-sold campaigns generate more listing appointments per dollar than any other farming touchpoint.
Track commission trends to time your farm launch. According to ABoR data, Round Rock's Q2 transactions generate 18% higher average commissions than Q4 transactions due to seasonal price peaks. Launch farming campaigns 90 days before peak season to capture maximum commission potential.
Negotiate commission preservation through value demonstration. According to NAR settlement impact studies, agents who demonstrate specific neighborhood expertise through farming maintain commission rates 0.2-0.3% higher than non-specialist agents. Your farming history IS your commission negotiation tool.
Reinvest commission into farm expansion. Allocate 15-20% of farming-derived GCI back into expanding your farm zone. According to RealTrends production data, agents who reinvest systematically grow their farming GCI by 35-45% annually compared to 15-20% for those who maintain static farm sizes.
Build a referral engine within your farm. According to NAR referral statistics, each closed farming client generates an average of 1.4 additional referral transactions over three years. Track referral sources through US Tech Automations attribution tools to identify your most productive referral partners within your farm zone.
Frequently Asked Questions
What is the average home price in Round Rock TX in 2026? According to Austin Board of Realtors MLS data, Round Rock's median home price is $445,000 as of early 2026, with an average price of $472,600. Prices range from approximately $185,000 for older condos to $1.85 million for premium single-family estates in neighborhoods like Forest Creek and Behrens Ranch.
How much commission do Round Rock real estate agents typically earn? According to ABoR transaction data, the average total commission rate in Round Rock is 5.1%, translating to approximately $11,348 per side at the median home price. Top-producing agents who farm specific neighborhoods consistently earn $120,000-$200,000+ annually from their farm zones alone, according to ABoR production reports.
What Round Rock neighborhoods offer the best farming ROI? According to ABoR MLS data and farming ROI modeling, Teravista (3,200 homes, $465K median, 22 DOM), Paloma Lake (1,600 homes, $435K median, 20 DOM), and Cat Hollow (2,100 homes, $485K median, 24 DOM) offer the strongest farming ROI due to their combination of high turnover, competitive pricing, and manageable farm zone sizes.
How do Round Rock prices compare to Austin proper? According to ABoR comparative data, Round Rock's median price of $445,000 represents a 25-30% discount compared to central Austin neighborhoods like Zilker ($625,000) and Tarrytown ($890,000), while offering comparable school quality and lower property tax rates according to Williamson County tax data.
Is Round Rock's housing market expected to appreciate in 2026-2027? According to Zillow's forecast model and Moody's Analytics housing projections, Round Rock is expected to appreciate 4-6% annually through 2027, supported by continued employment growth, controlled new construction supply, and sustained in-migration from higher-cost markets both within Texas and nationally.
What impact did the NAR settlement have on Round Rock commission rates? According to ABoR data comparing pre-settlement and post-settlement transaction averages, buyer-side commissions have decreased approximately 0.15% on average. However, according to NAR tracking data, 82% of Round Rock transactions continue to include seller-paid buyer agent compensation, with the primary change being more explicit disclosure rather than structural rate reduction.
How many real estate transactions occur in Round Rock annually? According to ABoR MLS records, Round Rock recorded 3,485 closed residential transactions in 2025, generating approximately $1.65 billion in total sales volume. This represents a 12% increase from 2024's 3,112 transactions, according to year-over-year ABoR data.
What is the price per square foot trend in Round Rock? According to Redfin analytics, Round Rock's average price per square foot is $198, up from $189 one year ago (4.8% increase). This metric has appreciated steadily at 4-6% annually since 2023, reflecting normalized post-pandemic growth according to CoreLogic price index data.
How does Dell Technologies affect Round Rock home prices? According to Round Rock Chamber of Commerce economic impact analysis, Dell's 14,000+ local employees generate approximately $1.75 billion in annual local wages. Glassdoor salary data indicates the average Dell employee earns $125,000, supporting home purchases in Round Rock's $450K-$600K premium segment. Neighborhoods within 5 miles of Dell's campus command a 4-6% price premium according to ABoR data.
Conclusion: Convert Price Data into Farming Revenue
Round Rock's combination of high transaction volume (3,485 annual sales), strong median pricing ($445,000), and consistent appreciation (5.1% YoY) creates one of the most productive farming environments in the Austin metropolitan area. Every transaction generates an average of $11,348 in commission per side, and farming-focused agents who maintain consistent presence in targeted neighborhoods capture 6-14 listings annually by year three.
The key to maximizing commission in Round Rock lies in data-driven neighborhood selection and automated multi-channel farming execution. US Tech Automations provides the infrastructure to identify highest-ROI farming zones using live MLS data, generate automated equity reports and just-sold campaigns, and track commission attribution at the neighborhood level. Agents who combine Round Rock's strong market fundamentals with systematic farming automation position themselves to capture disproportionate market share in one of Texas's most competitive suburban markets.
For broader Austin metro farming strategy, review the Georgetown TX real estate trends for the northern corridor and the Hutto TX real estate agent guide for emerging affordable market opportunities.
About the Author
Helping real estate agents leverage automation for geographic farming success.
