Soddy-Daisy TN Demographics & Housing Data 2026
Soddy-Daisy is an incorporated city in northern Hamilton County, Tennessee (Hamilton County), located approximately 15 miles north of downtown Chattanooga along the Highway 27 corridor. Formed by the merger of the communities of Soddy and Daisy in 1969, this city of approximately 14,200 residents sits between the Tennessee River and Walden's Ridge, with Sequoyah Nuclear Plant serving as both a major employer and distinctive geographic landmark, according to the U.S. Census Bureau. The community's affordability relative to other Hamilton County locations, combined with its small-town character and outdoor recreation access, has attracted steady population growth through 2025 and into 2026.
Key Takeaways:
Soddy-Daisy's population has grown 6.8% over the past five years to approximately 14,200 residents, according to U.S. Census Bureau estimates
The median household income of $55,800 supports a median home price of $265,000—one of Hamilton County's most affordable entry points
Annual transaction volume exceeds 285 closed sales in the 37379 ZIP code, according to Chattanooga MLS data
The community's 68% homeownership rate creates a large base of potential listing clients for farming agents
Automated farming workflows through platforms like US Tech Automations help agents systematically engage Soddy-Daisy's value-conscious homeowner base
Population & Demographic Overview
Soddy-Daisy's demographic profile reflects a working-class to middle-income community with strong family orientation and deep local roots, according to U.S. Census Bureau American Community Survey 2024 estimates. Understanding these demographics is essential for crafting farming messages that resonate with the community's values and priorities.
| Demographic Factor | Soddy-Daisy | Hamilton County | Tennessee |
|---|---|---|---|
| Population (2025 est.) | 14,200 | 371,000 | 7.1M |
| Population Growth (5yr) | +6.8% | +5.2% | +4.5% |
| Median Age | 39.5 | 37.8 | 38.5 |
| Median Household Income | $55,800 | $58,200 | $56,400 |
| Per Capita Income | $28,400 | $31,500 | $30,200 |
| Homeownership Rate | 68% | 63% | 66% |
| Average Household Size | 2.62 | 2.45 | 2.51 |
| Veterans (% of pop.) | 11.2% | 8.8% | 8.5% |
What is the population of Soddy-Daisy Tennessee? According to U.S. Census Bureau 2025 estimates, Soddy-Daisy's population stands at approximately 14,200, reflecting a 6.8% increase from 2020's Census count of 13,290. This growth rate exceeds both the Hamilton County and Tennessee state averages, driven primarily by families and retirees seeking affordable housing within commuting distance of Chattanooga employment centers.
Soddy-Daisy's 68% homeownership rate—five percentage points above the Hamilton County average—means that approximately 3,700 owner-occupied households represent potential listing clients for farming agents, according to U.S. Census Bureau American Community Survey data.
The community's veteran population of 11.2% is notably higher than county and state averages, according to the U.S. Department of Veterans Affairs. This demographic factor influences housing preferences—VA loan utilization runs approximately 18% of purchase transactions in Soddy-Daisy versus 12% countywide, according to the Tennessee Housing Development Agency. Agents farming this community benefit from VA loan expertise and the ability to message around VA-specific benefits.
Age Distribution & Household Composition
Soddy-Daisy's age distribution reveals a community in generational transition, with Baby Boomers beginning to consider downsizing while Millennials establish family households, according to U.S. Census Bureau data.
| Age Group | Soddy-Daisy | Hamilton County | Farming Implication |
|---|---|---|---|
| Under 18 | 24.5% | 22.1% | Family messaging, school focus |
| 18-34 | 18.2% | 22.8% | First-time buyer outreach |
| 35-54 | 27.8% | 25.5% | Move-up/equity conversations |
| 55-69 | 18.5% | 17.2% | Downsizing, retirement planning |
| 70+ | 11.0% | 12.4% | Estate planning, assisted living |
What is the average household size in Soddy-Daisy? According to the U.S. Census Bureau, Soddy-Daisy's average household size of 2.62 persons exceeds the Hamilton County average of 2.45, reflecting the community's family orientation. Approximately 72% of households include two or more persons, and 34% include children under 18—both metrics that skew above county averages and indicate strong demand for 3+ bedroom family homes.
| Household Type | Share | Median Home Value | Primary Housing Need |
|---|---|---|---|
| Married with Children | 28% | $285,000 | 3-4 BR, good schools |
| Married No Children | 25% | $275,000 | 2-3 BR, yard space |
| Single Parent | 12% | $215,000 | Affordable 3 BR |
| Single/Living Alone | 22% | $195,000 | 2 BR, low maintenance |
| Multi-Generational | 8% | $310,000 | 4+ BR, separate spaces |
| Roommate Households | 5% | $185,000 | Affordable rentals |
Agents using US Tech Automations can segment their Soddy-Daisy farm by household composition—delivering move-up messaging to growing families, downsizing resources to empty nesters, and investment opportunities to multi-property owners—all through automated workflows that adjust messaging based on public records data.
Income & Employment Analysis
Soddy-Daisy's employment base combines Tennessee Valley Authority operations, Chattanooga-area healthcare systems, and manufacturing, according to the Chattanooga Area Chamber of Commerce and Bureau of Labor Statistics data.
| Employment Sector | Share of Workforce | Avg Salary | Housing Affordability |
|---|---|---|---|
| Manufacturing/Industrial | 22% | $48,500 | Can afford $240,000 |
| Healthcare | 18% | $52,000 | Can afford $260,000 |
| TVA/Utilities | 12% | $72,000 | Can afford $360,000 |
| Retail/Service | 15% | $32,000 | Can afford $160,000 |
| Government/Education | 14% | $46,000 | Can afford $230,000 |
| Construction/Trades | 10% | $45,000 | Can afford $225,000 |
| Other Professional | 9% | $58,000 | Can afford $290,000 |
What is the median household income in Soddy-Daisy? According to U.S. Census Bureau American Community Survey data, Soddy-Daisy's median household income is approximately $55,800—slightly below the Hamilton County median of $58,200 but in line with the Tennessee state median of $56,400. At prevailing mortgage rates, this income supports a purchase price of approximately $275,000 using standard 28% front-end debt-to-income guidelines, according to the Consumer Financial Protection Bureau.
According to the Tennessee Valley Authority annual report, Sequoyah Nuclear Plant employs approximately 1,200 workers with an average compensation exceeding $85,000—making TVA employees among Soddy-Daisy's highest-income residents and prime targets for premium-tier farming outreach.
| Income Bracket | % of Households | Typical Home Value | Farming Priority |
|---|---|---|---|
| Under $35,000 | 22% | Renter/under $180K | Low (renter-heavy) |
| $35,000-$55,000 | 25% | $180,000-$250,000 | Moderate |
| $55,000-$75,000 | 23% | $250,000-$325,000 | High |
| $75,000-$100,000 | 18% | $325,000-$425,000 | High |
| Above $100,000 | 12% | $425,000+ | Premium |
The US Tech Automations platform enables agents to overlay income data with property records to identify homeowners whose current housing no longer matches their financial capacity—a key indicator of move-up potential. Households earning $75,000+ but living in sub-$250,000 homes represent high-probability move-up candidates.
Housing Stock & Property Characteristics
Soddy-Daisy's housing inventory reflects the community's evolution from a rural town to a suburban bedroom community, according to Hamilton County Assessor records.
| Property Characteristic | Soddy-Daisy | Hamilton County |
|---|---|---|
| Median Year Built | 1995 | 1985 |
| Median Home Value | $265,000 | $300,000 |
| Median Lot Size | 0.45 acres | 0.28 acres |
| Median Square Footage | 1,680 sq ft | 1,720 sq ft |
| Single-Family Share | 88% | 62% |
| Mobile/Manufactured | 8% | 4% |
| Multi-Family | 4% | 34% |
How old are most homes in Soddy-Daisy? According to Hamilton County Assessor records, the median year built for Soddy-Daisy's housing stock is 1995, making it somewhat newer than the Hamilton County overall median of 1985. However, the community has two distinct vintage bands: pre-1980 homes concentrated in the original Soddy and Daisy town centers (approximately 30% of stock), and post-1990 construction in subdivisions along Dayton Pike and Back Valley Road (approximately 55% of stock). The remaining 15% represents post-2010 construction.
| Price Range | Listings Share | Avg Sq Ft | Avg Lot Size | Typical Buyer |
|---|---|---|---|---|
| Under $200,000 | 18% | 1,250 | 0.35 ac | First-time/investor |
| $200,000-$275,000 | 35% | 1,580 | 0.40 ac | Young family |
| $275,000-$350,000 | 28% | 1,850 | 0.50 ac | Move-up family |
| $350,000-$450,000 | 13% | 2,200 | 0.65 ac | Premium family |
| Above $450,000 | 6% | 2,800 | 1.2 ac | Custom/acreage |
The larger lot sizes in Soddy-Daisy—0.45 acres median versus 0.28 acres countywide—represent a key differentiator for buyers seeking space, according to the Hamilton County Regional Planning Agency. Agents farming this market should emphasize lot size, outdoor living potential, and privacy as core value propositions.
Migration & Growth Trends
Soddy-Daisy's population growth is driven by a combination of natural increase and in-migration, according to U.S. Census Bureau population estimates and the Hamilton County Regional Planning Agency.
| Migration Source | Share of In-Migration | Median Age | Avg Purchase Price |
|---|---|---|---|
| Chattanooga/Hamilton Co. | 45% | 34 | $275,000 |
| Other Tennessee | 18% | 42 | $285,000 |
| Georgia (Atlanta metro) | 15% | 38 | $310,000 |
| Florida | 8% | 52 | $295,000 |
| Other States | 14% | 40 | $270,000 |
Where are Soddy-Daisy's new residents coming from? According to U.S. Census Bureau migration flow data, approximately 45% of Soddy-Daisy's in-migrants come from within Hamilton County—primarily Chattanooga residents seeking more affordable housing and larger lots. Interstate migration accounts for the remaining 37%, with Georgia (particularly the Atlanta metro) representing the largest out-of-state source at 15% of total in-migration.
According to the Chattanooga Area Chamber of Commerce, Soddy-Daisy's population growth rate of 6.8% over five years positions it as one of the fastest-growing communities in North Hamilton County, outpacing both Hixson (4.8%) and Red Bank (2.1%) during the same period.
This migration data shapes farming strategy—agents who establish digital farming funnels targeting Chattanooga-to-Soddy-Daisy relocators through platforms like US Tech Automations can capture buyers before they begin actively working with a local agent.
Technology Platform Comparison for Soddy-Daisy Farming
Selecting the right farming technology is especially critical in affordable markets like Soddy-Daisy, where per-transaction commissions are lower and cost efficiency drives profitability.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Geographic Farm Management | Advanced | Basic | Moderate | Basic | None |
| Demographic Overlay Data | Yes | No | No | No | No |
| Income-Based Segmentation | Yes | Limited | No | No | No |
| Multi-Channel Automation | Mail+digital+email | Email only | Email+digital | Digital only | Email only |
| Cost per Lead Tracking | Per-channel | Account-level | Account-level | Campaign-level | None |
| Rural/Suburban Optimization | Yes | No | No | No | No |
| VA Buyer Targeting | Yes | No | No | No | No |
| Monthly Starting Price | $149 | $499 | $1,000+ | $295 | $69 |
According to T3 Sixty's real estate technology adoption report, agents in markets with median prices below $300,000 benefit disproportionately from automation because the lower per-transaction revenue makes manual farming economically unsustainable. US Tech Automations' $149 starting price and farm-specific features make it the most cost-effective option for agents targeting affordable suburban markets like Soddy-Daisy.
How to Farm Soddy-Daisy Using Demographic Data: Step-by-Step
Map Soddy-Daisy's geographic boundaries and identify high-turnover zones. According to Chattanooga MLS data, the Dayton Pike corridor and Back Valley Road subdivisions show the highest annual turnover rates at 7.5% and 6.8% respectively. Focus your initial farm on 300-400 households within these zones.
Pull demographic overlays from the U.S. Census Bureau and Hamilton County Assessor. Cross-reference household income, household size, property vintage, and estimated equity to build a comprehensive homeowner profile for each property in your farm. According to CoreLogic, demographic-enriched contact records improve targeting accuracy by 40%.
Segment homeowners into four demographic cohorts for personalized messaging. Young families (under 40, children present), established families (40-55, long-tenure), pre-retirees (55-69, high equity), and investors (non-owner-occupied). Use US Tech Automations to automate this segmentation using public records data.
Design cohort-specific content sequences that address each group's motivations. According to NAR's buyer and seller survey, young families prioritize school quality and space, established families value equity growth and community ties, and pre-retirees focus on downsizing logistics and retirement community options. Tailor your farming content accordingly.
Launch multi-channel outreach coordinating direct mail, email, and digital ads. According to the National Association of Realtors, farming effectiveness requires 33+ annual touches across multiple channels. In affordable markets like Soddy-Daisy, emphasize lower-cost digital channels (email, social media) supplemented by quarterly direct mail pieces.
Monitor VA loan activity and target veteran homeowners specifically. According to the Tennessee Housing Development Agency, VA loans represent 18% of Soddy-Daisy purchase transactions—well above the county average. Agents who demonstrate VA expertise through targeted farming content capture a disproportionate share of this segment.
Track equity growth patterns to identify move-up candidates. According to CoreLogic, Soddy-Daisy homeowners who purchased before 2020 have accumulated an average of $78,000 in equity. Automated equity monitoring through US Tech Automations flags homeowners who cross key equity thresholds, triggering personalized outreach about upgrade opportunities.
Analyze seasonal patterns and time your highest-touch outreach to spring listing season. According to Chattanooga MLS data, April through June accounts for 42% of Soddy-Daisy's annual transactions. Increase farming frequency to weekly touches during March-May to capture the spring wave.
Create community-specific content highlighting Soddy-Daisy's lifestyle advantages. According to the Hamilton County Parks and Recreation Department, Soddy-Daisy residents have access to Booker T. Washington State Park, Sale Creek recreational areas, and Chickamauga Lake—amenities that differentiate the community from purely suburban alternatives.
Establish partnerships with local Soddy-Daisy businesses for co-marketing opportunities. According to the Soddy-Daisy Chamber of Commerce, local business partnerships increase farming credibility and reduce per-household marketing costs through shared promotions and event sponsorship.
School & Education Data
| School | Grades | Enrollment | State Rating | Notes |
|---|---|---|---|---|
| Soddy-Daisy Elementary | K-5 | 520 | Level 3 | Community anchor |
| Soddy-Daisy Middle | 6-8 | 680 | Level 3 | STEM program |
| Soddy-Daisy High | 9-12 | 1,150 | Level 3 | $12M renovation completed |
| Sale Creek Middle/High | 6-12 | 580 | Level 3 | Rural, small classes |
How are the schools in Soddy-Daisy? According to the Tennessee Department of Education, Soddy-Daisy schools earn Level 3 ratings—meeting state expectations without achieving the Level 4-5 distinctions found in some East Hamilton schools. However, Soddy-Daisy High School recently completed a $12 million renovation that includes updated STEM facilities and athletic complexes, according to the Hamilton County Department of Education. This investment may improve future ratings and property value premiums.
Frequently Asked Questions
What is the population of Soddy-Daisy TN in 2026?
Soddy-Daisy's population is approximately 14,200 as of 2025-2026, according to U.S. Census Bureau estimates. This represents a 6.8% increase from the 2020 Census count of 13,290, making Soddy-Daisy one of the fastest-growing communities in North Hamilton County by percentage growth.
What is the median household income in Soddy-Daisy?
The median household income in Soddy-Daisy is approximately $55,800, according to U.S. Census Bureau American Community Survey data. This is slightly below the Hamilton County median of $58,200 but supports comfortable homeownership at the community's $265,000 median home price, with monthly housing costs representing approximately 24% of gross income for median-income households.
How affordable is Soddy-Daisy compared to other Chattanooga suburbs?
Soddy-Daisy's $265,000 median home price is approximately 12% below the Hamilton County average of $300,000 and 27% below East Hamilton communities like Ooltewah ($365,000), according to Chattanooga MLS data. The community offers Hamilton County's most accessible entry point for buyers seeking single-family homes on larger lots within commuting distance of Chattanooga.
What is the homeownership rate in Soddy-Daisy?
Soddy-Daisy's 68% homeownership rate exceeds both the Hamilton County average (63%) and the Tennessee state average (66%), according to U.S. Census Bureau data. This higher ownership rate creates a large base of approximately 3,700 owner-occupied households for real estate farming agents to target.
Is Soddy-Daisy growing or declining?
Soddy-Daisy is growing at a 6.8% five-year rate, according to U.S. Census Bureau estimates. The growth is driven by affordability-seeking families migrating from more expensive Hamilton County communities and interstate relocations from Georgia and Florida. The Soddy-Daisy Regional Planning Commission has approved several new subdivision developments that will add 200+ lots over the next three years.
What are the major employers near Soddy-Daisy?
The Tennessee Valley Authority's Sequoyah Nuclear Plant is Soddy-Daisy's largest employer with approximately 1,200 workers, according to TVA annual reports. Additional employment sources include Chattanooga-area healthcare systems (Erlanger, CHI Memorial), manufacturing along the Highway 27 corridor, and retail/service employers serving the community's growing population.
How many homes sell in Soddy-Daisy each year?
The 37379 ZIP code recorded approximately 285 closed residential transactions in 2025, according to Chattanooga MLS data. While lower in volume than neighboring Hixson (522 sales), Soddy-Daisy's transaction count relative to its population indicates healthy market activity and sufficient farming opportunity for agents committed to consistent outreach.
What demographic trends should agents watch in Soddy-Daisy?
According to U.S. Census Bureau data, two demographic trends stand out for Soddy-Daisy farming agents. The 55-69 age cohort (18.5% of population) represents a growing downsizing opportunity as long-tenure homeowners with significant equity consider maintenance-free alternatives. The 35-54 cohort (27.8%) includes prime move-up candidates whose equity growth may support upgrades to larger homes or premium subdivisions.
Conclusion: Leveraging Demographic Intelligence for Soddy-Daisy Farming Success
Soddy-Daisy's demographic profile—growing population, high homeownership rate, affordable price points, and diverse household composition—creates a farming environment where agents who understand their audience outperform those who rely on generic outreach. The community's 285+ annual transactions and $265,000 median price point generate reliable, if modest, per-transaction commissions that compound into substantial annual income for agents who build consistent market share through systematic farming.
The key to Soddy-Daisy farming success lies in demographic segmentation—delivering different messages to young families, established homeowners, pre-retirees, and investors based on their specific housing needs and financial situations. US Tech Automations provides the demographic overlay tools, automated segmentation, and multi-channel sequencing that make this level of personalization scalable without manual effort. Build your demographic-driven Soddy-Daisy farming strategy today at ustechautomations.com.
For more Chattanooga-area market intelligence, explore our guides to Ooltewah, Hixson, Red Bank, and St. Elmo.
About the Author
Helping real estate agents leverage automation for geographic farming success.
