Springfield OR Housing Stats & Sales Data 2026
Springfield is a city in Lane County, Oregon (Lane County), situated along the McKenzie and Willamette Rivers directly east of Eugene. With a population of approximately 63,200 residents, Springfield has evolved from its timber-industry roots into a diverse economic hub anchored by PeaceHealth Sacred Heart Medical Center and the Gateway area's expanding retail corridor. According to the U.S. Census Bureau, Springfield's median household income stands near $52,400, positioning it as one of the most affordable metro-adjacent markets in the Pacific Northwest.
Key Takeaways
Springfield's median home price of $365,000 sits roughly 18% below Eugene's $445,000 median, making it an accessible entry point for first-time buyers and investors according to Oregon RMLS data
Annual transaction volume exceeds 1,400 closed sales, with the 97477 and 97478 zip codes accounting for over 60% of activity
Average days on market hover near 28 days, reflecting steady demand fueled by healthcare and manufacturing employment
Commission structures average 5.0-5.5% of sale price, generating approximately $18,250 per transaction at median price
Agents leveraging US Tech Automations report 30-40% faster lead response times through automated farming workflows tailored to Springfield's micro-neighborhoods
Springfield Housing Market Overview
What is the current state of Springfield Oregon real estate? Springfield's housing market in 2026 continues its trajectory of moderate appreciation and sustained demand. According to the Regional Multiple Listing Service (RMLS), the city recorded 1,423 closed residential transactions in the trailing twelve months ending February 2026, representing a 4.2% increase over the prior year period.
| Metric | Springfield | Eugene | Lane County |
|---|---|---|---|
| Median Home Price | $365,000 | $445,000 | $410,000 |
| Avg Days on Market | 28 | 22 | 31 |
| Annual Transactions | 1,423 | 2,180 | 5,640 |
| Price Per Sq Ft | $228 | $285 | $252 |
| Inventory (Months) | 1.8 | 1.4 | 2.1 |
| Year-over-Year Change | +5.8% | +4.2% | +4.9% |
According to Zillow's Home Value Index, Springfield has experienced 5.8% year-over-year appreciation, outpacing the broader Lane County average of 4.9%. The Gateway area and Thurston neighborhood have driven much of this growth, with new mixed-use developments attracting younger demographics seeking proximity to both Springfield and Eugene employment centers.
Springfield's housing affordability advantage over neighboring Eugene continues to attract first-time buyers, with approximately 38% of 2025-2026 transactions involving buyers under age 35, according to Lane County Association of REALTORS data.
Sales Volume & Transaction Analysis
How many homes sell in Springfield each year? The city's transaction pipeline remains robust across all price tiers. According to RMLS data, Springfield's sales distribution reveals a market weighted toward the $300,000-$450,000 range, which captures over 52% of all closed transactions.
| Price Range | Closed Sales | % of Total | Avg DOM | Median Sq Ft |
|---|---|---|---|---|
| Under $250,000 | 198 | 13.9% | 18 | 1,050 |
| $250,000-$349,999 | 384 | 27.0% | 24 | 1,320 |
| $350,000-$449,999 | 412 | 28.9% | 28 | 1,580 |
| $450,000-$599,999 | 285 | 20.0% | 34 | 1,920 |
| $600,000-$799,999 | 102 | 7.2% | 42 | 2,340 |
| $800,000+ | 42 | 3.0% | 58 | 2,890 |
According to the National Association of REALTORS (NAR), markets with Springfield's transaction density of approximately 22.5 sales per 1,000 residents indicate healthy turnover rates. The sub-$250,000 segment, while shrinking due to appreciation, still provides entry-level opportunities particularly in the South Springfield corridor.
Agents using the US Tech Automations platform can configure automated market alerts segmented by these price tiers, ensuring prospective buyers receive listings that match their pre-qualification range within minutes of MLS entry.
Neighborhood-Level Price Breakdown
Springfield's diverse neighborhoods each carry distinct pricing profiles and buyer demographics. Understanding these micro-markets is essential for effective geographic farming.
| Neighborhood | Median Price | YoY Change | Avg Lot Size | Primary Buyer |
|---|---|---|---|---|
| Gateway/Beltline | $345,000 | +6.2% | 0.15 acres | First-time buyers |
| Thurston | $385,000 | +5.4% | 0.22 acres | Move-up families |
| South Springfield | $310,000 | +7.1% | 0.18 acres | Investors/FTB |
| Mohawk/Marcola | $425,000 | +4.8% | 0.45 acres | Rural-lifestyle |
| Downtown Core | $295,000 | +8.3% | 0.08 acres | Young professionals |
| Jasper-Natron | $490,000 | +3.9% | 1.2 acres | Established families |
What are the best neighborhoods to farm in Springfield? According to local MLS trend data, South Springfield and the Downtown Core offer the highest appreciation rates, making them attractive for agents seeking listing volume. The Jasper-Natron area, while lower in turnover, commands significantly higher per-transaction commissions.
Agents who specialize in Springfield's Thurston neighborhood report an average of 8-12 transactions annually, according to Lane County Association of REALTORS production data, compared to the county-wide agent average of 4-6 transactions.
Commission & Agent Income Data
How much do real estate agents earn in Springfield Oregon? Commission structures in Springfield follow regional norms while reflecting the city's affordability-driven market dynamics.
| Commission Metric | Springfield | Oregon Avg | National Avg |
|---|---|---|---|
| Typical Total Rate | 5.0-5.5% | 5.0-5.5% | 5.0-5.5% |
| Listing Side | 2.5-2.75% | 2.5-2.75% | 2.5-2.75% |
| Buyer Side | 2.5-2.75% | 2.5-2.75% | 2.5-2.75% |
| Median Commission/Deal | $18,250 | $22,500 | $21,750 |
| Top Producer Annual GCI | $285,000+ | $310,000+ | $340,000+ |
| Avg Transactions/Agent | 5.8 | 6.2 | 5.4 |
According to the Bureau of Labor Statistics, real estate agents in the Eugene-Springfield MSA earn a median annual income of approximately $58,200, though top-quartile producers consistently exceed $140,000 through systematic farming and repeat client cultivation.
The US Tech Automations CRM enables Springfield agents to automate post-closing nurture sequences, which according to NAR's Member Profile, generate 25-30% of repeat and referral business within 18 months of initial implementation.
Property Type Distribution
Springfield's housing stock reflects its history as a blue-collar manufacturing city that has progressively diversified.
| Property Type | % of Sales | Median Price | Avg Sq Ft | Typical Age |
|---|---|---|---|---|
| Single-Family Detached | 72% | $380,000 | 1,540 | 1978 |
| Townhouse/Condo | 12% | $265,000 | 1,120 | 2005 |
| Manufactured Home | 8% | $185,000 | 1,280 | 1995 |
| Multi-Family (2-4 units) | 5% | $475,000 | 2,400 | 1968 |
| New Construction | 3% | $445,000 | 1,780 | 2025 |
According to the Oregon Office of Economic Analysis, Springfield's new construction permits increased 12% year-over-year, concentrated primarily in the Gateway area and along the South 42nd Street corridor. This new inventory is critical to addressing the city's persistent supply shortage.
Seasonal Market Patterns
When is the best time to buy or sell in Springfield Oregon? Like most Pacific Northwest markets, Springfield exhibits pronounced seasonal patterns driven by weather, school calendars, and employment cycles.
| Quarter | Avg Sales/Month | Median Price | Avg DOM | List-to-Sale Ratio |
|---|---|---|---|---|
| Q1 (Jan-Mar) | 95 | $355,000 | 35 | 97.2% |
| Q2 (Apr-Jun) | 145 | $375,000 | 22 | 99.1% |
| Q3 (Jul-Sep) | 140 | $370,000 | 25 | 98.8% |
| Q4 (Oct-Dec) | 108 | $358,000 | 32 | 97.8% |
According to RMLS seasonal data, Q2 consistently delivers the highest transaction volume and price realization, with April through June capturing approximately 30% of annual sales. Agents who time their farming campaigns to begin in February using automated direct mail sequences through platforms like US Tech Automations position themselves for peak listing season.
Springfield's Q2 listing premium of approximately $20,000 over Q1 represents real money for sellers — agents who communicate this seasonal advantage through data-backed presentations win more listings, according to coaching surveys from Tom Ferry International.
Mortgage & Affordability Analysis
Springfield's affordability advantage over Eugene drives considerable buyer migration across the Willamette River.
| Affordability Metric | Springfield | Eugene | Portland Metro |
|---|---|---|---|
| Median Home Price | $365,000 | $445,000 | $525,000 |
| Required Income (28% DTI) | $78,200 | $95,400 | $112,500 |
| Median Household Income | $52,400 | $58,600 | $72,800 |
| Affordability Gap | -$25,800 | -$36,800 | -$39,700 |
| FHA Down Payment (3.5%) | $12,775 | $15,575 | $18,375 |
| Monthly Payment (30yr, 6.5%) | $2,308 | $2,814 | $3,319 |
According to the Oregon Housing and Community Services department, approximately 34% of Springfield buyers utilize FHA or USDA financing, significantly above the statewide average of 22%. This data point is critical for agents farming Springfield — understanding government-backed loan programs becomes a competitive differentiator.
How affordable is Springfield compared to other Oregon cities? Springfield's price-to-income ratio of approximately 7.0 compares favorably to Eugene's 7.6 and Portland's 7.2, according to the Joint Center for Housing Studies at Harvard University. For agents, this translates to a larger qualified buyer pool and shorter financing timelines.
How to Farm Springfield's Housing Market Successfully
Identify your target micro-neighborhood. Select one of Springfield's six primary neighborhoods based on your budget, experience level, and target demographic. South Springfield offers the highest turnover rate at approximately 8.2% annually, while Jasper-Natron delivers the highest per-transaction revenue.
Pull 12 months of RMLS transaction data for your chosen area. Analyze closed sales, expired listings, and withdrawn properties to identify patterns. According to RMLS, agents who study expired listings convert 15-20% of those sellers within 90 days.
Build a geographic farm database of 400-600 homeowners. Use Lane County Assessor records to compile owner names, mailing addresses, purchase dates, and estimated equity positions. The US Tech Automations platform automates this data compilation and enrichment process.
Design a 12-touch annual marketing calendar. Include monthly market update mailers, quarterly neighborhood reports, and seasonal homeowner tips. According to NAR research, consistent farming requires 6-12 months of presence before generating meaningful listing appointments.
Launch automated digital retargeting campaigns. Coordinate your direct mail schedule with Facebook and Google display ads targeting the same geographic boundaries. US Tech Automations synchronizes these multi-channel campaigns from a single dashboard.
Implement a just-listed/just-sold notification system. Every transaction in your farm area should trigger immediate outreach to surrounding homeowners. According to Real Trends, just-sold notifications generate 3-5x more seller inquiries than generic market updates.
Track your cost-per-lead and cost-per-acquisition metrics monthly. Springfield's average marketing cost per listing acquired through farming ranges from $1,800-$3,200 according to coaching industry benchmarks. Monitor these metrics to optimize channel allocation.
Scale to adjacent neighborhoods after achieving 5% market share. Once you've established dominance (measured by listing-side market share) in your primary farm, expand to bordering areas using the same systematic approach.
Nurture your sphere of influence within the farm. Past clients and active contacts in your farm area should receive differentiated communication that acknowledges your shared neighborhood connection.
Conduct quarterly strategy reviews using MLS analytics. Evaluate your market share growth, listing conversion rates, and ROI per marketing channel. Adjust budget allocation based on performance data, not intuition.
USTA vs Competitor Platform Comparison
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo |
|---|---|---|---|---|
| Geographic Farm Management | Advanced | Basic | Basic | None |
| Automated Market Reports | Yes - Customizable | Template only | Template only | No |
| Multi-Channel Coordination | Mail + Digital + Email | Digital + Email | Digital only | Digital only |
| Springfield MLS Integration | Direct RMLS feed | IDX only | IDX only | IDX only |
| Cost Per Month | $149-299 | $499+ | $1,000+ | $295+ |
| ROI Analytics Dashboard | Farming-specific | Generic | Generic | Lead-focused |
| AI Lead Scoring | Farm-area weighted | General | General | General |
| Setup Time | Same day | 2-4 weeks | 3-6 weeks | 1-2 weeks |
According to industry reviews on G2 and Capterra, agents using farming-specific platforms like US Tech Automations achieve 22% higher listing conversion rates compared to generic CRM solutions. The platform's Springfield-specific market data integration means agents spend less time on manual research and more time on client-facing activities.
Investment & Rental Market Data
Is Springfield Oregon a good market for real estate investment? Springfield's rental market provides compelling cash flow opportunities, particularly in the multi-family and manufactured home segments.
| Rental Metric | Springfield | Eugene | Lane County |
|---|---|---|---|
| Median 3BR Rent | $1,650 | $1,850 | $1,720 |
| Vacancy Rate | 3.2% | 2.8% | 3.5% |
| Gross Rent Multiplier | 18.4 | 20.0 | 19.8 |
| Cap Rate (Multi-Family) | 5.8% | 5.1% | 5.4% |
| Annual Rent Growth | +4.5% | +3.8% | +4.1% |
According to the U.S. Census Bureau's American Community Survey, approximately 48% of Springfield households are renters, creating substantial demand for rental properties. The University of Oregon's proximity drives additional rental demand from graduate students and faculty who prefer Springfield's lower cost of living. For agents advising investor clients, Springfield's combination of relatively low entry prices and strong rental demand creates a compelling case for portfolio building — particularly in the South Springfield and Downtown Core areas where rental properties are concentrated and vacancy rates remain below 4% year-round.
Demographic & Economic Drivers
Understanding Springfield's demographic composition helps agents tailor their farming messages and service offerings.
| Demographic | Springfield | Oregon Avg |
|---|---|---|
| Population | 63,200 | N/A |
| Median Age | 36.4 | 39.5 |
| Median Household Income | $52,400 | $67,100 |
| Bachelor's Degree+ | 22.8% | 34.5% |
| Homeownership Rate | 52% | 62% |
| Population Growth (5yr) | +4.8% | +5.2% |
| Unemployment Rate | 4.8% | 4.2% |
According to the Oregon Employment Department, Springfield's top employers include PeaceHealth Sacred Heart Medical Center (4,200+ employees), the Springfield School District (2,100+), and Rosboro Company (500+). The healthcare sector's expansion has created steady demand for mid-range housing in the $350,000-$500,000 bracket, particularly in the Thurston and Gateway neighborhoods.
PeaceHealth's ongoing campus expansion and Lane Community College's workforce training programs are projected to add 800-1,200 healthcare-adjacent jobs through 2028, according to the Eugene-Springfield Metro Partnership economic forecast.
School District Impact on Springfield Home Values
Springfield's position within the Springfield School District creates measurable price effects that vary by attendance zone. According to GreatSchools data and RMLS transaction records, school quality correlates directly with neighborhood pricing and buyer demand velocity.
| School Attendance Zone | Avg Home Price | GreatSchools Rating | Avg DOM | Family Buyer Share |
|---|---|---|---|---|
| Thurston Elementary | $392,000 | 6/10 | 25 | 48% |
| Page Elementary | $358,000 | 5/10 | 28 | 42% |
| Centennial Elementary | $345,000 | 4/10 | 31 | 35% |
| Yolanda Elementary | $332,000 | 4/10 | 33 | 32% |
| Ridgeview Elementary | $375,000 | 5/10 | 27 | 44% |
| Mt. Vernon Elementary | $318,000 | 3/10 | 35 | 28% |
According to the National Bureau of Economic Research, homes in attendance zones rated 6/10 or higher command a 10-15% price premium over comparable homes in zones rated 3/10 or lower. In Springfield, this translates to roughly $60,000-$75,000 in additional value for Thurston-zone properties versus Mt. Vernon-zone properties according to Lane County Assessor comparisons. Agents who communicate school performance data in their farming materials resonate with the 38% of Springfield buyers who are families with children under 18 according to NAR buyer demographic data.
Frequently Asked Questions
What is the median home price in Springfield Oregon in 2026?
The median home price in Springfield Oregon is approximately $365,000 as of early 2026, according to RMLS data. This represents a 5.8% increase over the prior year and positions Springfield roughly 18% below neighboring Eugene's $445,000 median.
How many homes sell in Springfield each year?
Springfield records approximately 1,423 residential transactions annually according to RMLS data. Transaction volume peaks in Q2 (April-June) when monthly sales average 145 closings, compared to Q1's average of 95 per month.
What commission rate do Springfield real estate agents charge?
Total commission rates in Springfield typically range from 5.0-5.5% of the sale price, split between listing and buyer agents. At the median home price of $365,000, this generates approximately $18,250 per transaction according to local market data.
Is Springfield Oregon affordable for first-time buyers?
Springfield is one of the most affordable markets in the Eugene-Springfield MSA. According to Oregon Housing and Community Services, 34% of Springfield buyers use FHA or USDA financing, and the required household income of approximately $78,200 at 28% debt-to-income ratio is achievable for dual-income households.
What neighborhoods in Springfield have the highest appreciation?
Downtown Core leads Springfield neighborhoods with 8.3% year-over-year appreciation, followed by South Springfield at 7.1% and Gateway/Beltline at 6.2%, according to RMLS neighborhood-level data. These areas benefit from redevelopment investment and proximity to employment centers.
How long do homes stay on market in Springfield?
The average days on market in Springfield is 28 days according to RMLS data. Properties priced under $250,000 move fastest at 18 days, while luxury homes above $800,000 average 58 days on market.
Is Springfield a good real estate investment market?
Springfield offers compelling investment fundamentals including a 5.8% cap rate on multi-family properties, 3.2% vacancy rate, and 4.5% annual rent growth according to Census Bureau and local rental market data. The city's 48% renter population provides sustained demand.
What are the top employers driving Springfield's housing market?
PeaceHealth Sacred Heart Medical Center (4,200+ employees), Springfield School District (2,100+), and Rosboro Company (500+) anchor the local economy according to the Oregon Employment Department. Healthcare sector expansion is the primary growth driver.
How does Springfield compare to Eugene for real estate agents?
Springfield offers lower median prices ($365,000 vs $445,000) but higher appreciation rates (5.8% vs 4.2%) according to RMLS data. Transaction volume per capita is comparable, and Springfield's lower competition among agents creates opportunities for market share growth.
What is the best platform for farming Springfield neighborhoods?
Agents farming Springfield neighborhoods benefit from platforms with direct RMLS integration and geographic farm management tools. US Tech Automations offers Springfield-specific market data feeds, automated neighborhood reports, and multi-channel campaign coordination starting at $149/month.
Conclusion: Your Springfield Oregon Real Estate Data Advantage
Springfield's combination of affordability, steady appreciation, and robust transaction volume makes it one of Lane County's most attractive markets for real estate professionals in 2026. With a median home price of $365,000 and over 1,400 annual transactions, the data supports aggressive farming strategies in neighborhoods like South Springfield, Gateway, and Thurston.
Agents who pair local market expertise with systematic automation consistently outperform those relying on manual prospecting alone. The US Tech Automations platform provides Springfield-focused agents with the CRM, marketing automation, and analytics tools needed to convert geographic farming into predictable, scalable production.
Related Oregon market data: Cottage Grove OR Market Data | Veneta OR Demographics | Junction City OR Home Prices | Creswell OR Trends | Eugene OR Agent Guide
About the Author
Helping real estate agents leverage automation for geographic farming success.
