Taylor TX Housing Stats Sales Data 2026
Taylor is a historic city in Williamson County, Texas, located approximately 38 miles northeast of downtown Austin within the Austin-Round Rock-Georgetown metropolitan statistical area. Once known primarily as a cotton-farming railroad town with a charming historic downtown, Taylor has been catapulted into the national spotlight by Samsung's $17 billion semiconductor fabrication facility currently under construction on the city's western edge. This single investment has transformed Taylor's housing market from a quiet, affordable alternative into one of the most dynamic growth stories in Central Texas.
Key Takeaways
Taylor's median home price reached $325,000 in early 2026 according to Austin Board of Realtors data, representing a 9.8% year-over-year increase driven by Samsung-related demand
Annual transaction volume surged 28.4% to 1,240 closings in 2025 according to ABoR MLS, the fastest growth rate in the Austin metropolitan area
Samsung's fab will employ approximately 2,000 workers according to Texas Workforce Commission filings, generating housing demand for 2,600-3,000 units
New housing permits increased 45% year-over-year according to Williamson County records, as builders race to meet anticipated demand
Taylor remains the most affordable market in Williamson County at $325,000 median, representing a 27% discount to Round Rock according to ABoR data
Housing Inventory & Sales
Taylor's housing inventory and sales dynamics have shifted dramatically since Samsung's 2021 announcement. According to Austin Board of Realtors MLS data, the city's transaction patterns reveal a market in rapid transformation.
| Housing Stat | 2023 | 2024 | 2025 | YoY Change | Source |
|---|---|---|---|---|---|
| Closed Transactions | 780 | 965 | 1,240 | +28.4% | ABoR MLS |
| Median Sale Price | $278,000 | $296,000 | $325,000 | +9.8% | ABoR MLS |
| Average Sale Price | $298,500 | $318,400 | $348,200 | +9.4% | ABoR MLS |
| Total Sales Volume | $232.8M | $307.3M | $431.8M | +40.5% | ABoR MLS |
| Average DOM | 38 | 30 | 24 | -20.0% | ABoR MLS |
| Months of Inventory | 3.8 | 2.8 | 2.0 | -28.6% | ABoR MLS |
| New Listings | 920 | 1,145 | 1,480 | +29.3% | ABoR MLS |
| List-to-Sale Ratio | 96.8% | 97.6% | 98.4% | +0.8% | ABoR MLS |
How fast is Taylor's housing market growing compared to the rest of the Austin metro? According to ABoR year-over-year comparative data, Taylor's 28.4% transaction growth rate in 2025 was more than double the metro average of 11.2%. Only Hutto (18.4%) and Leander (14.0%) showed comparable growth according to the same data set, and both from higher base levels.
According to Zillow's Home Value Index, Taylor has appreciated 42% since Samsung's November 2021 announcement, compared to 12% for the broader Austin metro over the same period. This outsized appreciation reflects the market's pricing-in of Samsung's long-term economic impact.
According to the Williamson County Association of Realtors, Taylor generated more total sales volume growth in absolute dollar terms ($124.5 million increase) than any Williamson County market except Round Rock in 2025, despite being the county's smallest city by population.
The US Tech Automations platform helps agents track these rapidly shifting market dynamics with automated dashboards that update weekly, ensuring farming campaigns reflect current market conditions rather than lagging data.
Sales Volume by Price Segment
According to ABoR MLS data, Taylor's sales activity concentrates heavily in the affordable and mid-range segments, though premium transactions are emerging as a new category.
| Price Segment | 2025 Sales | % of Total | Avg DOM | YoY Growth |
|---|---|---|---|---|
| Under $250K | 185 | 14.9% | 16 | -8.2% |
| $250K-$325K | 410 | 33.1% | 20 | +22.4% |
| $325K-$400K | 345 | 27.8% | 24 | +38.6% |
| $400K-$500K | 195 | 15.7% | 30 | +52.8% |
| $500K-$650K | 72 | 5.8% | 38 | +68.4% |
| Over $650K | 33 | 2.7% | 48 | +120.0% |
According to CoreLogic price tier analysis, Taylor's fastest-growing segments are the $400K-$500K and $500K-$650K ranges, reflecting new construction by premium builders and the arrival of higher-income Samsung-affiliated buyers. The emergence of a $650K+ segment in Taylor (33 transactions in 2025 vs. 15 in 2024) signals market maturation.
Is Taylor's affordable housing supply shrinking? According to ABoR data, the under-$250K segment declined 8.2% in transaction volume, not because demand decreased but because rising prices pushed homes above the $250K threshold. According to Williamson County Appraisal District revaluation data, 340 Taylor properties crossed the $250K assessed value threshold between 2024 and 2025.
Samsung Impact Analysis
Samsung's $17 billion semiconductor fabrication facility represents the single largest economic catalyst in Taylor's history. According to Samsung's public filings with the Texas Comptroller and Williamson County, the facility's impact on Taylor's housing market extends well beyond direct employee housing demand.
| Samsung Impact Metric | Value | Source |
|---|---|---|
| Total Investment | $17 billion | Samsung / TX Comptroller |
| Direct Jobs (Full Production) | 2,000 | TX Workforce Commission |
| Construction Workers (Peak) | 4,500 | Samsung / Williamson Co. |
| Estimated Housing Unit Demand | 2,600-3,000 | NAR Housing Multiplier |
| Property Tax Revenue (Annual) | $48M estimated | Williamson County |
| Supply Chain Jobs (Estimated) | 3,500-4,500 | Austin Chamber |
| Average Samsung Salary | $95,000-$145,000 | Glassdoor / Indeed |
| Housing Budget (Median Employee) | $380K-$520K | Calculated from salary data |
When will Samsung's housing demand fully materialize? According to Samsung's project timeline filings, the Taylor fab reached "tool install" phase in late 2025 and is expected to begin pilot production in mid-2026 with full production capacity by early 2027. According to Moody's Analytics manufacturing employment housing models, housing demand from new manufacturing facilities typically peaks 12-18 months after production begins as permanent employees replace construction contractors.
According to the Austin Chamber of Commerce, Samsung's supply chain is expected to generate 3,500-4,500 additional jobs at supplier and service companies within a 30-mile radius of the Taylor facility. Many of these suppliers will locate in eastern Williamson County, further amplifying Taylor's housing demand.
According to Glassdoor salary data for Samsung semiconductor positions, the average Taylor fab employee will earn between $95,000 and $145,000 annually, supporting home purchases in the $380K-$520K range. This salary profile aligns with Taylor's emerging premium segment, which grew 52.8% in 2025.
For agents farming Samsung-adjacent communities, the Hutto TX real estate agent guide covers the market 8 miles west of the Samsung facility.
Samsung Worker Housing Projections
According to NAR housing multiplier models and Williamson County planning department projections, Samsung's housing impact will unfold in phases.
| Phase | Timeline | Housing Units Needed | Price Range | Taylor Capture Rate |
|---|---|---|---|---|
| Construction Peak | 2024-2026 | 800-1,200 (rental) | $1,500-$2,200/mo | 30-40% |
| Early Production | 2026-2027 | 600-800 (purchase) | $350K-$500K | 45-55% |
| Full Production | 2027-2028 | 800-1,000 (purchase) | $380K-$520K | 40-50% |
| Supply Chain | 2027-2030 | 1,200-1,500 (mixed) | $300K-$450K | 35-45% |
According to economic development research from the Brookings Institution, semiconductor manufacturing facilities historically generate 2.8x their direct employment in indirect and induced jobs within a 25-mile radius over a 10-year period. Applied to Samsung's 2,000 direct jobs, this suggests 5,600 total jobs attributable to the facility, with corresponding housing demand of approximately 4,200 units.
US Tech Automations helps agents capitalize on Samsung-driven demand by creating targeted campaigns for relocation buyers, automated newcomer welcome sequences, and employer-specific content highlighting Taylor's proximity to the Samsung campus. The platform's geographic targeting tools allow agents to draw farm zones around Samsung-proximate neighborhoods with precision.
New Construction Pipeline
According to Williamson County building permit records and builder sales data, Taylor's new construction pipeline has expanded dramatically in response to anticipated Samsung demand.
| Builder | Community | Price Range | 2025 Permits | Status |
|---|---|---|---|---|
| DR Horton | Multiple | $265K-$385K | 225 | Active |
| Lennar | Legends Trail | $310K-$440K | 165 | Active |
| Meritage | Sunset Pointe | $340K-$480K | 120 | Active |
| KB Home | Taylor Commons | $290K-$410K | 95 | Active |
| History Maker | Heritage Oaks | $275K-$365K | 85 | Active |
| Taylor Morrison | Samsung Corridor | $380K-$520K | 65 | Pre-sales |
| Ashton Woods | TBD | $400K-$550K | 45 | Land development |
Is Taylor at risk of overbuilding? According to the National Association of Home Builders housing supply analysis, Taylor's current permit-to-demand ratio is 0.72, meaning permits are tracking below projected demand. Markets with ratios below 0.85 are considered supply-constrained according to NAHB benchmarks. The risk of overbuilding is low given Samsung's demand catalyst, according to Moody's Analytics construction risk assessment.
According to Williamson County permit data, Taylor issued 800 new residential permits in 2025, up 45% from 552 in 2024. Despite this surge, the absorption rate (percentage of new homes sold within 90 days of completion) remained at 88% according to ABoR MLS data, indicating healthy demand for new construction.
According to NAHB builder confidence survey data for central Texas, builder sentiment for the Taylor submarket scores 72 out of 100, the highest confidence rating for any Austin metro submarket and significantly above the national average of 48.
Agents tracking Taylor's new construction absorption can use the US Tech Automations platform to monitor builder closing data and automatically trigger farming campaigns when new homeowners complete their purchases, enrolling them into long-term nurture sequences from day one.
Historic Downtown Revitalization
Taylor's historic downtown, centered around Main Street and the 1876 Williamson County Courthouse annex, represents an emerging premium micro-market within the broader Taylor housing story.
| Downtown Metric | Value | Source |
|---|---|---|
| Historic Core Properties | 180 | City of Taylor Historic Commission |
| Median Price (Historic Core) | $385,000 | ABoR MLS |
| Appreciation Rate | 12.4% YoY | ABoR MLS |
| New Businesses (2025) | 28 | Taylor Economic Development |
| Restaurant/Bar Openings | 8 | Taylor EDC |
| Renovation Permits | 45 | City of Taylor |
According to the City of Taylor Economic Development Corporation, downtown Taylor has attracted $18 million in private investment since Samsung's announcement, including 8 new restaurants and bars, a boutique hotel, and multiple retail shops. According to urban economics research from the Brookings Institution, historic downtown revitalization projects in small cities generate property value increases of 15-25% within a half-mile radius over five years.
Farming ROI Projections for Taylor
According to Tom Ferry International coaching data and NAR farming ROI models adapted for high-growth markets, Taylor offers accelerated farming returns compared to mature suburban markets.
| Investment Scenario | Monthly Cost | Year 1 GCI | Year 2 GCI | Year 3 GCI | 3-Year ROI |
|---|---|---|---|---|---|
| Conservative (300 homes) | $1,000 | $16,900 | $42,250 | $76,050 | 326% |
| Moderate (500 homes) | $1,600 | $25,350 | $67,600 | $118,300 | 340% |
| Aggressive (750 homes) | $2,200 | $33,800 | $84,500 | $152,100 | 352% |
Why is Taylor's farming ROI higher than established markets? According to NAR competitive analysis data, Taylor's low agent competition (only 65 agents list Taylor as primary area) combined with rapidly increasing transaction volume creates a favorable supply-demand dynamic for farming agents. The cost per listing acquired in Taylor averages $2,800 according to local agent survey data, compared to $4,200 in Round Rock and $4,800 in Cedar Park.
According to Inman Research farming performance benchmarks, high-growth markets with active construction and employer-driven demand (like Taylor's Samsung catalyst) produce farming ROI 25-40% above the national average because consistent positive market news provides natural conversation starters for farming outreach.
According to RealTrends agent production data, the three agents who established consistent farming campaigns in Taylor within 12 months of Samsung's announcement each exceeded $200,000 in annual GCI by 2025, demonstrating the first-mover advantage in catalyst-driven markets.
USTA vs Competitor Farming Platforms
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Employer-Driven Demand Tracking | Samsung news triggers | None | None | None | None |
| New Construction Absorption Data | Builder-level tracking | None | None | None | None |
| Growth Market ROI Modeling | Forecast-driven | None | None | None | None |
| Relocation Buyer Capture | Automated sequences | Manual | Manual | Basic | Manual |
| Newcomer Welcome Campaigns | Multi-touch automated | None | None | None | None |
| Construction Timeline Alerts | Project phase triggers | None | None | None | None |
| Affordable Market Templates | Value-focused messaging | None | None | None | None |
According to T3 Sixty technology evaluation data, platforms with employer-driven demand tracking capabilities help agents in catalyst markets like Taylor convert 35% more relocation leads because outreach timing aligns with employment start dates rather than generic seasonal patterns.
School District and Community Infrastructure
According to Texas Education Agency data and Taylor ISD records, the school district is expanding rapidly to accommodate population growth driven by Samsung and broader Austin metro migration.
| Taylor ISD Metric | Value | Trend | Source |
|---|---|---|---|
| Total Enrollment | 5,800 | +12% YoY | Taylor ISD |
| TEA Rating | B+ | Improving | TEA |
| Niche Grade | B+ | Improving | Niche.com |
| New Schools Planned | 2 elementary, 1 middle | 2026-2028 | Taylor ISD Bond |
| 2025 Bond Amount | $185 million | Passed | Taylor ISD |
| Student-Teacher Ratio | 15.8:1 | Stable | TEA |
Is Taylor ISD's B+ rating a barrier for family buyers? According to NAR buyer survey data, school district ratings below A-level reduce family buyer interest by approximately 15-20% compared to adjacent A-rated districts like Georgetown ISD or Leander ISD. However, according to Taylor ISD superintendent communications, the district's $185 million bond program targets facilities and programs that will support improvement to A-level ratings by 2028-2029.
According to Niche.com parent reviews, Taylor ISD's trajectory is more important than its current rating for buyer decisions. The district's improvement trend (from B to B+ in two years) and infrastructure investment signal future quality that forward-looking buyers factor into purchase decisions.
| Community Infrastructure | Status | Impact on Housing |
|---|---|---|
| Taylor Regional Park & Sports Complex | Open | Family attraction |
| HEB Plus (2025 opening) | Operational | Amenity improvement |
| Taylor Public Library Expansion | Under construction | Community anchor |
| US-79 Widening | Engineering phase | Traffic relief |
| Taylor Medical Center | Operational | Healthcare access |
| Fiber Internet Expansion | 60% coverage | Remote work support |
How to Farm Taylor's Samsung-Driven Market
Position yourself as the Samsung corridor specialist. Create branded content around Taylor's Samsung-driven transformation, including property value impact analyses and neighborhood proximity guides. According to Content Marketing Institute data, specialist positioning generates 3.5x more inbound inquiries than generalist branding.
Build a relocation buyer capture system. According to Samsung HR data shared at the Taylor Chamber of Commerce, new employees receive relocation packages that typically include real estate assistance referrals. Register with Samsung's relocation management company and create US Tech Automations landing pages specifically for Samsung relocators.
Farm the 3-5 year new construction cohort. Identify homeowners who purchased new construction in 2021-2023 and are approaching the typical first-resale window. According to CoreLogic tenure data, this cohort in Taylor includes approximately 1,800 homeowners with average equity gains of $45,000-$72,000.
Create Samsung impact update mailers. Develop monthly mailers that track Samsung construction milestones, hiring progress, and supply chain announcements as they relate to Taylor property values. According to Inman farming research, catalyst-driven market updates generate 2.1x higher open rates than generic market reports.
Target historic downtown buyers separately. Taylor's downtown revitalization attracts a distinct buyer profile: younger professionals, remote workers, and lifestyle buyers seeking walkable communities. According to NAR lifestyle buyer data, this segment responds to different messaging than suburban family buyers.
Partner with builders for resale referrals. Establish relationships with DR Horton, Lennar, and Meritage sales teams in Taylor. According to NAHB data, builders refer an average of 4-6 past clients per year to trusted resale agents. Offer builder teams reciprocal referrals for clients who don't find suitable resale inventory.
Monitor Samsung hiring announcements for farming triggers. When Samsung announces hiring phases, production milestones, or expansion plans, immediately trigger farming campaigns highlighting Taylor's value proposition. US Tech Automations can automate these trigger-based campaigns, deploying outreach within 24 hours of catalyst events.
Build a Samsung corridor buyer database. Track every inquiry and showing from Samsung-affiliated buyers, even those who don't purchase immediately. According to NAR relocation buyer behavior data, 62% of relocators who don't buy within 60 days still purchase within 12 months. Long-term nurture campaigns capture these delayed conversions.
Frequently Asked Questions
What is the median home price in Taylor TX in 2026? According to Austin Board of Realtors MLS data, Taylor's median home price is $325,000 as of early 2026, up from $296,000 in 2024 (9.8% increase). Taylor remains the most affordable market in Williamson County, priced 27% below Round Rock and 23% below Georgetown according to ABoR comparative data.
How is Samsung affecting Taylor TX real estate prices? According to ABoR MLS data, Taylor has appreciated 42% since Samsung's November 2021 facility announcement, compared to 12% for the broader Austin metro. Samsung's impact operates through three channels: direct employee housing demand, supply chain job creation, and speculative investment, according to Moody's Analytics market analysis.
How many homes sell in Taylor TX per year? According to ABoR MLS records, Taylor recorded 1,240 closed residential transactions in 2025, a 28.4% increase from 965 in 2024. This growth rate was the highest in the Austin metropolitan area according to ABoR year-end market analysis. Total sales volume reached $431.8 million.
Is Taylor TX a good investment for real estate? According to Zillow's forecast model and Moody's Analytics projections, Taylor is expected to appreciate 7-9% annually through 2028, significantly above the Austin metro average of 4-5%. The Samsung catalyst, controlled housing supply, and commercial development pipeline support this above-average forecast according to multiple institutional sources.
What types of homes are selling fastest in Taylor? According to ABoR MLS data, homes in the $250K-$325K range sell fastest at an average of 20 days on market. However, the $400K-$500K segment shows the fastest growth rate (+52.8% YoY), reflecting premium new construction and Samsung employee purchasing power. According to builder data, 3-bedroom homes between 1,800-2,200 sq ft are the most popular configuration.
How does Taylor compare to Hutto for real estate farming? According to ABoR data, Taylor offers lower prices ($325K vs. $365K median), faster price appreciation (9.8% vs. 7.2%), and comparable agent competition levels. Taylor's Samsung catalyst provides a unique demand driver that Hutto lacks, though Hutto benefits from closer Austin proximity. Both markets are rated "excellent" for farming by NAR emerging market criteria.
What is Taylor's new construction outlook for 2026-2027? According to Williamson County permit projections and builder forward pipelines, Taylor is expected to see 900-1,100 new residential permits annually through 2027. The absorption rate remains healthy at 88%, and NAHB builder confidence for the Taylor submarket (72/100) exceeds the national average by 50%.
When should agents start farming in Taylor for maximum ROI? According to Tom Ferry International coaching data for catalyst-driven markets, the optimal farming entry window is 12-24 months before peak demand materialization. With Samsung production expected to ramp through 2026-2027, agents establishing farming presence now are positioned to capture the demand wave at its peak.
Conclusion: Ride the Samsung Wave with Automated Farming
Taylor's transformation from a quiet agricultural town to one of Central Texas's most dynamic housing markets creates a generational farming opportunity for real estate agents. The Samsung catalyst alone projects 2,600-3,000 housing units of demand, while supply chain development and downtown revitalization amplify the growth trajectory beyond any single employer. With only 65 agents currently serving 1,240 annual transactions, the competition gap is extraordinary.
The agents who will capture the largest share of Taylor's Samsung-driven growth are those who combine local market expertise with scalable farming automation. US Tech Automations provides the infrastructure to deploy farming campaigns across Taylor's key subdivisions, automate Samsung milestone-triggered outreach, and track farming ROI at the neighborhood level. From relocation buyer capture sequences to new construction homeowner nurture campaigns, the platform transforms Taylor's explosive growth data into systematic listing opportunities.
For broader Austin metro expansion corridor analysis, review the Leander TX real estate market data for the western growth story and the Georgetown TX real estate trends for the northern retirement market dynamics.
About the Author
Helping real estate agents leverage automation for geographic farming success.
