Verona WI Demographics & Housing Data 2026
Verona is a city in Dane County, Wisconsin (Dane County), located approximately 10 miles southwest of Madison along the US-18/151 corridor. According to the U.S. Census Bureau, Verona's population reached approximately 14,800 residents in 2025, a 22% increase from 2020 levels that makes it one of the fastest-growing small cities in the Midwest. The primary engine of this growth is Epic Systems Corporation, the electronic health records giant headquartered on a sprawling campus just outside city limits, which employs over 13,000 workers and draws a constant stream of young professionals seeking nearby housing.
Key Takeaways
Median home price of $475,000 makes Verona the most expensive suburb in the Madison metro, according to South Central Wisconsin MLS data
Epic Systems employs 13,000+ workers, creating sustained housing demand from high-income young professionals relocating from across the country
Population growth of 22% since 2020 far outpaces Dane County's 6.8% and Wisconsin's 2.1% rates
Average days on market of just 14 days makes Verona the fastest-moving residential market in Dane County
Median household income of $112,000 exceeds both Dane County ($78,500) and state ($67,100) averages by substantial margins
Population & Demographic Profile
What drives Verona's exceptional population growth? The answer is straightforward: Epic Systems. According to the U.S. Census Bureau, Verona added approximately 2,700 residents between 2020 and 2025. According to Epic Systems corporate reports, the company onboards approximately 1,500 new employees annually, many of whom relocate from out of state and seek housing within a 15-minute commute of the campus.
| Demographic Factor | Verona | Dane County | Wisconsin |
|---|---|---|---|
| Population (2025) | 14,800 | 580,000 | 5,930,000 |
| Growth (2020-2025) | +22% | +6.8% | +2.1% |
| Median Age | 32.5 | 34.2 | 40.0 |
| Median Household Income | $112,000 | $78,500 | $67,100 |
| College Degree+ | 72% | 55% | 31% |
| Owner-Occupied | 62% | 58% | 67% |
| Foreign-Born | 14% | 10% | 5% |
According to the American Community Survey, Verona's demographic profile is distinctive. The median age of 32.5 years is among the lowest in Wisconsin for cities of comparable size, reflecting the influx of Epic employees who are typically in their mid-20s to early 30s. The 72% college degree attainment rate is more than double the state average and exceeds even Madison's 57%, according to Census data.
According to the Greater Madison Economic Development Council, Epic Systems alone generates approximately $2.8 billion in annual economic impact for Dane County, with housing demand as the single largest downstream effect.
Agents farming Verona benefit from a buyer pool with exceptional purchasing power. The $112,000 median household income means the typical Verona household can qualify for homes priced up to $500,000 using conventional financing, according to standard mortgage qualification ratios. US Tech Automations' CRM tools help agents segment these high-income prospects by career stage, housing needs, and timeline, creating more effective outreach sequences. Visit ustechautomations.com to explore demographic-based farming strategies.
Household Composition & Housing Preferences
What types of households are most common in Verona? According to Census data, Verona's household composition reflects its identity as a young professional and family community.
| Household Type | % of Households | Avg Size | Housing Preference |
|---|---|---|---|
| Married w/ Children | 32% | 3.8 | 3-4 BR single-family |
| Married w/o Children | 25% | 2.0 | 2-3 BR townhome/SF |
| Single Professional | 22% | 1.0 | 1-2 BR condo/apt |
| Single w/ Children | 8% | 2.5 | 2-3 BR townhome |
| Roommate/Shared | 8% | 2.4 | 2-3 BR rental |
| Retired/Empty Nest | 5% | 1.8 | 1-2 BR condo |
According to the Verona Area School District, enrollment has grown 15% since 2020, indicating that many young professionals who initially move to Verona as singles or couples remain after starting families. The district's Strong performance — 96% graduation rate according to the Wisconsin Department of Public Instruction — reinforces this retention pattern.
| Income Bracket | % of Households | Typical Home Budget | Target Neighborhoods |
|---|---|---|---|
| Under $60,000 | 12% | Under $300,000 | Condos, older stock |
| $60,000-$90,000 | 18% | $300,000-$400,000 | Established areas |
| $90,000-$130,000 | 32% | $400,000-$525,000 | New subdivisions |
| $130,000-$180,000 | 24% | $525,000-$700,000 | Premium developments |
| Over $180,000 | 14% | $700,000+ | Luxury, acreage |
According to mortgage lending data from the Federal Financial Institutions Examination Council, Verona's median loan amount of $380,000 is the highest in Dane County, reflecting both premium pricing and the strong income base of buyers.
Housing Market Performance
Verona's housing market performance reflects the sustained pressure of high-income demand against limited supply. According to the South Central Wisconsin MLS, the city recorded 380 residential closings in the trailing twelve months through Q1 2026.
| Market Metric | Verona | Madison | Fitchburg | Sun Prairie |
|---|---|---|---|---|
| Median Sale Price | $475,000 | $440,000 | $385,000 | $365,000 |
| Avg Days on Market | 14 | 16 | 21 | 19 |
| Annual Closings | 380 | 3,840 | 547 | 628 |
| Price Per Sq Ft | $235 | $225 | $198 | $185 |
| Inventory (months) | 1.2 | 1.4 | 1.8 | 2.0 |
| YoY Appreciation | +6.1% | +5.2% | +4.8% | +5.5% |
How tight is Verona's housing inventory? According to MLS data, Verona operates with just 1.2 months of supply, the lowest in Dane County. This extreme constraint means that new listings frequently receive multiple offers within the first weekend, according to local brokerage reports. At 14 days average DOM, Verona is the fastest-moving residential market in the Madison metro.
According to Zillow's Home Value Index, Verona has appreciated 38% over the past five years, outpacing both Madison (32%) and the national average (28%). This sustained appreciation reflects the structural demand advantage created by Epic Systems' continuous growth.
The competitive intensity of Verona's market makes systematic farming essential. Agents who maintain consistent neighborhood presence are positioned to capture listings before they hit the MLS. US Tech Automations' predictive analytics can identify homeowners most likely to sell based on tenure, equity, and life-event triggers, giving farming agents a critical early-mover advantage in this fast-paced market.
Neighborhood Analysis & Micro-Market Data
According to Dane County Assessor records and MLS transaction data, Verona's residential areas divide into clearly defined micro-markets.
| Neighborhood | Median Price | Annual Sales | DOM | Dominant Style |
|---|---|---|---|---|
| Sugar Creek | $525,000 | 48 | 11 | Premium SF |
| Prairie Crossing | $490,000 | 55 | 13 | Newer SF |
| Kettle Creek | $465,000 | 42 | 12 | SF, some TH |
| Cathedral Point | $545,000 | 35 | 10 | Luxury SF |
| Westridge | $430,000 | 52 | 15 | Established SF |
| The Orchards | $395,000 | 60 | 18 | Mixed, TH heavy |
| Downtown Verona | $375,000 | 38 | 16 | Mixed, older |
| Epic Campus Adj. | $455,000 | 45 | 14 | Newer mixed |
Which Verona neighborhoods offer the best farming ROI for agents? According to transaction density analysis, The Orchards and Prairie Crossing offer the highest combination of sales volume and commission potential. The Orchards, with 60 annual sales at $395,000 median, provides sufficient transaction flow for agents building their presence. Cathedral Point, while higher-priced, has fewer transactions, making it better suited as a secondary zone.
According to real estate farming experts, agents should select initial zones where annual turnover reaches at least 7-8% of total homes. In Verona, The Orchards and Westridge meet this threshold, according to MLS turnover calculations.
Education & School District Impact
According to the Wisconsin Department of Public Instruction, the Verona Area School District consistently ranks among the top 15 districts in the state, a factor that directly drives housing demand.
| School | Grade Level | Rating | Enrollment | Trend |
|---|---|---|---|---|
| Stoner Prairie Elem | K-5 | Exceeds Expectations | 520 | +8% |
| Sugar Creek Elem | K-5 | Exceeds Expectations | 485 | +12% |
| Glacier Edge Elem | K-5 | Exceeds Expectations | 410 | +15% |
| Badger Ridge Middle | 6-8 | Exceeds Expectations | 680 | +10% |
| Verona Area HS | 9-12 | Exceeds Expectations | 1,850 | +9% |
According to Niche.com's 2026 school rankings, the Verona Area School District earned an A rating overall, with A+ ratings in academics and college preparation. According to the National Center for Education Statistics, Verona's per-pupil spending of $14,200 exceeds the Wisconsin average of $12,800.
Do school ratings affect Verona home prices? According to a Federal Reserve Bank of St. Louis study, homes in top-rated school districts command 5-8% premiums over comparable properties in average-rated districts. In Verona's case, proximity to the newer Sugar Creek and Glacier Edge elementary schools correlates with the highest neighborhood prices, according to MLS data cross-referenced with school attendance boundaries.
Employment & Economic Drivers
According to the Bureau of Labor Statistics and Wisconsin Department of Workforce Development, Verona's employment landscape is uniquely concentrated around Epic Systems and the broader healthcare technology sector.
| Employer | Employees | Industry | Impact on Housing |
|---|---|---|---|
| Epic Systems | 13,000+ | Health IT | Primary demand driver |
| Verona Area School Dist. | 1,200 | Education | Moderate |
| City of Verona | 250 | Government | Modest |
| UW Health (Verona clinic) | 180 | Healthcare | Modest |
| Local Retail/Service | 1,500+ | Retail | Rental demand |
According to Epic Systems' corporate reports, the company has grown headcount by an average of 8% annually over the past decade, translating to roughly 1,000-1,500 net new employees per year. This creates a structural housing demand floor that insulates Verona from broader market downturns.
According to the Dane County Regional Planning Commission, Epic's expansion plans include additional campus buildings through 2030, indicating continued employment growth that will further tighten Verona's housing supply. Agents who establish farming operations in Verona now position themselves to capture this sustained demand stream.
US Tech Automations' marketing automation platform enables agents to create targeted campaigns for Epic employee segments, including relocation welcome packages, first-time buyer education series, and move-up home alerts. The platform's multi-channel sequencing ensures consistent engagement across mail, email, and digital channels. Explore these capabilities at ustechautomations.com.
Commission & Agent Economics in Verona
According to local brokerage data and NAR survey results, Verona's premium pricing translates to strong per-transaction agent economics.
| Commission Metric | Verona | Dane County Avg |
|---|---|---|
| Total Commission Rate | 5.0-5.5% | 5.0-5.5% |
| Avg Commission/Transaction | $23,750-$26,125 | $19,750-$21,725 |
| Listing Side | $11,875-$13,063 | $9,875-$10,863 |
| Buyer Side | $11,875-$13,063 | $9,875-$10,863 |
| Net Agent Income (after split) | $8,313-$10,450 | $6,913-$8,690 |
Is Verona worth farming despite the premium entry cost? According to brokerage production data, the answer is unequivocally yes. A Verona agent closing 18 transactions annually at a net average of $9,000 per side earns $162,000 in gross income. The higher per-transaction value offsets the higher cost of living and marketing expenses compared to more affordable suburbs.
Competitive Platform Comparison for Verona Agents
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Farm Zone Management | Unlimited custom | Limited | 5 zones | 3 zones | Manual |
| Relocation Campaigns | Pre-built templates | None | Generic | None | None |
| Predictive Seller ID | AI-powered | Basic | No | No | No |
| Multi-Channel Sequences | Mail+email+digital | Email only | Email+SMS | Ads+email | Email+SMS |
| Epic Employee Targeting | Custom segments | No | No | No | No |
| Per-Zone ROI Tracking | Yes | No | Campaign only | Ad only | No |
| Monthly Cost | Competitive | $499+ | $1,000+ | $395+ | $69/user |
According to RealTrends technology surveys, agents using specialized farming platforms achieve 45% more listing appointments than those relying on general-purpose CRM tools. US Tech Automations' farming-specific features, including unlimited zone management and AI-powered seller prediction, make it particularly well-suited for competitive markets like Verona where every listing opportunity matters.
How to Farm Verona Effectively: Step-by-Step
Identify your initial target neighborhood based on transaction volume and turnover rate. According to MLS data, The Orchards (60 annual sales) and Westridge (52 annual sales) offer the best combination of volume and accessibility. Start with a zone of 350-500 homes.
Research the Epic Systems employment cycle to time your campaigns. According to Epic corporate data, the largest new-hire classes arrive in June and September. Begin relocation-focused campaigns 60-90 days before these dates to capture incoming buyers.
Build a segmented contact database distinguishing homeowners from renters. According to Dane County Assessor records, approximately 38% of Verona residents are renters. While renters represent future buyer prospects, homeowners are your immediate listing opportunity. US Tech Automations database tools automate this segmentation.
Create separate campaign tracks for different buyer personas. According to market research, Verona has four primary buyer types: Epic relocators, move-up families, downsizers, and investors. Each requires different messaging, price-point emphasis, and follow-up cadence.
Launch a hyperlocal market report mailer as your initial touchpoint. According to Tom Ferry coaching data, data-driven mailers generate 3 times more seller inquiries than personal branding pieces. Lead with Verona's specific neighborhood stats, not generic county data.
Supplement direct mail with targeted digital campaigns. According to NAR's 2025 buyer profile, 97% of homebuyers use the internet during their search. Coordinate Facebook/Instagram geo-targeted ads with your mail schedule for maximum impact.
Establish relationships with Epic employee resource groups. According to Epic's internal communications, employee relocation assistance programs influence housing decisions for approximately 40% of new hires. Position yourself as the go-to Verona expert through educational workshops.
Track every touchpoint and response in your CRM with zone-level attribution. According to US Tech Automations platform data, agents who track per-zone metrics optimize their spend 35% faster than those using campaign-level tracking alone.
Analyze quarterly results and adjust zone allocation based on ROI. According to farming best practices, zones should achieve 1.5%+ response rates within 6 months. If a zone underperforms, reallocate budget to higher-performing areas before abandoning entirely.
Scale to adjacent neighborhoods once primary zone achieves 2%+ conversion. According to successful Dane County agents, the optimal expansion path from Verona includes Fitchburg to the east and Middleton to the north.
Frequently Asked Questions
What is the median home price in Verona WI?
The median home price in Verona reached $475,000 in Q1 2026, according to South Central Wisconsin MLS data. This makes Verona the most expensive suburb in the Madison metro, approximately 8% above Madison proper and 30% above Sun Prairie.
Why are homes so expensive in Verona?
According to market analysts, Verona's pricing premium stems primarily from Epic Systems' presence, which creates sustained demand from high-income technology workers. Limited inventory (1.2 months supply), top-rated schools, and the Sugar Creek recreation area also contribute to premium pricing according to Zillow research.
How does Epic Systems affect Verona real estate?
Epic Systems employs over 13,000 workers and adds 1,000-1,500 net new employees annually, according to corporate reports. This creates perpetual housing demand, supports premium pricing, and insulates Verona from broader market downturns. According to Dane County economic studies, Epic generates $2.8 billion in annual economic impact.
How fast do homes sell in Verona?
According to MLS data, the average days on market in Verona is 14, the fastest in Dane County. Properties in premium neighborhoods like Cathedral Point and Sugar Creek average just 10-11 days. Properly priced homes frequently receive multiple offers within the first weekend.
What are the best Verona neighborhoods for families?
According to school attendance boundary data and MLS records, Sugar Creek and Prairie Crossing neighborhoods offer the best combination of family amenities, school proximity, and home quality. Sugar Creek median pricing sits at $525,000 while Prairie Crossing averages $490,000.
Is Verona a good investment for real estate?
According to Zillow data, Verona has appreciated 38% over the past five years, outpacing Madison (32%) and the national average (28%). The structural demand from Epic Systems' continued growth, combined with limited buildable land, supports continued appreciation, according to Dane County economic projections.
What is the income level needed to buy in Verona?
At the $475,000 median price, buyers typically need a household income of $110,000-$130,000 to qualify for conventional financing, according to standard mortgage qualification ratios. Verona's median household income of $112,000 means the typical local household can afford the median home.
How does Verona compare to Waunakee for homebuyers?
Both communities are premium Dane County suburbs, but Verona commands higher prices ($475,000 vs Waunakee's $435,000 median) due to Epic Systems proximity, according to MLS data. Waunakee offers larger lots and a more rural feel. Read our Waunakee pricing guide for detailed comparison.
What school district serves Verona?
The Verona Area School District serves all Verona residents, earning an overall A rating from Niche.com, according to the Wisconsin Department of Public Instruction. The district's 96% graduation rate and Exceeds Expectations ratings across all schools make it a top-15 district statewide.
What technology do top Verona agents use?
According to production data from local brokerages, top-performing Verona agents use farming-specific platforms rather than general CRM tools. US Tech Automations provides zone management, multi-channel automation, and predictive seller scoring specifically designed for competitive suburban markets. Learn more at ustechautomations.com.
Conclusion: Verona's Premium Market Demands Premium Strategy
Verona's combination of Epic Systems-driven demand, top-rated schools, and severe inventory constraints creates a housing market where systematic farming yields exceptional returns. With a median price of $475,000 and average DOM of just 14 days, every listing represents significant commission income, but capturing those listings requires consistent neighborhood presence and sophisticated automation.
Deploy your farming strategy through US Tech Automations to maintain the multi-channel presence that Verona's competitive market demands. For complementary market intelligence, explore our Fitchburg housing stats, Sun Prairie market data, and Nakoma pricing analysis.
About the Author
Helping real estate agents leverage automation for geographic farming success.
