Hillsdale OR Demographics & Housing Data 2026
Key Takeaways
Hillsdale's median home price is approximately $520,000, according to RMLS, offering accessible pricing in SW Portland with proximity to OHSU and Lewis & Clark College
The neighborhood's population of roughly 8,200 residents has a median age of 42.5, according to U.S. Census Bureau data, skewing older than the Portland average
Median household income reaches $88,000, according to Census American Community Survey estimates, driven by healthcare and education employment
Annual transaction volume averages 130–160 closed sales, according to Portland Metropolitan Association of REALTORS
US Tech Automations demographic-driven farming workflows help agents target Hillsdale's professional households with precision
Hillsdale is a residential neighborhood in Southwest Portland, Multnomah County, Oregon, centered around the Hillsdale Town Center at the intersection of SW Capitol Highway, SW Beaverton-Hillsdale Highway, and SW Bertha Boulevard. According to the Portland Bureau of Planning and Sustainability, Hillsdale is one of Portland's 95 officially recognized neighborhoods, characterized by its hillside topography, mid-century housing stock, and proximity to major institutional employers including Oregon Health & Science University (OHSU) and Lewis & Clark College. According to Metro regional government data, the neighborhood is served by TriMet bus routes along Capitol Highway and Beaverton-Hillsdale Highway, providing connections to downtown Portland and the western suburbs.
Population & Demographic Profile
According to U.S. Census Bureau American Community Survey 5-year estimates, Hillsdale's population of approximately 8,200 residents reflects the neighborhood's established, professional character. According to Census tract-level data, Hillsdale has a higher median age and higher educational attainment than the Portland citywide average, consistent with its proximity to two major educational/healthcare institutions, according to Oregon Employment Department labor force data.
| Demographic Metric | Hillsdale | Portland City | Oregon State |
|---|---|---|---|
| Population | ~8,200 | 652,000 | 4.2M |
| Median Age | 42.5 | 37.2 | 39.5 |
| Median Household Income | $88,000 | $78,000 | $71,500 |
| Per Capita Income | $45,200 | $42,500 | $35,600 |
| Bachelor's Degree+ | 62% | 50% | 34% |
| Graduate/Professional Degree | 28% | 22% | 14% |
| Households with Children | 24% | 22% | 28% |
According to Oregon Employment Department occupational data, Hillsdale residents are disproportionately employed in healthcare (OHSU), higher education (Lewis & Clark College, Portland State University), and professional services, according to U.S. Census Bureau industry data. According to BLS wage data for the Portland MSA, these sectors offer above-average compensation, supporting Hillsdale's elevated median household income of $88,000, according to Census estimates.
What is the educational attainment in Hillsdale? According to U.S. Census Bureau data, 62% of Hillsdale adults hold bachelor's degrees and 28% hold graduate or professional degrees — nearly double the Oregon state averages of 34% and 14% respectively. According to NAR buyer profile research, high educational attainment correlates with longer home search periods and greater reliance on data-driven decision making, which agents should reflect in their marketing approach, according to Portland Metropolitan Association of REALTORS.
According to U.S. Census Bureau demographic projections, Hillsdale's median age of 42.5 is 5.3 years above the Portland average, reflecting the neighborhood's appeal to established professionals and empty-nesters. According to NAR seller timing research, homeowners aged 40–55 are entering peak selling years (children leaving for college, career changes, downsizing planning), creating a growing pipeline of listing opportunities for patient farming agents.
Household Income & Affordability
According to U.S. Census Bureau American Community Survey data, Hillsdale's median household income of $88,000 supports home purchases in the $440,000–$660,000 range when applying standard 28% front-end debt-to-income ratios, according to NAR affordability calculations. According to Oregon Housing and Community Services, the Portland metro's area median income (AMI) for a family of four is approximately $96,000, placing Hillsdale households at 92% of AMI — well above the threshold for most assistance programs.
| Income Bracket | % of Households | Max Affordable Home Price | Key Segment |
|---|---|---|---|
| Under $40,000 | 14% | $200,000 | Renters, students |
| $40,000–$65,000 | 16% | $325,000 | Entry-level buyers |
| $65,000–$95,000 | 28% | $475,000 | Core buyer pool |
| $95,000–$140,000 | 26% | $700,000 | Move-up buyers |
| $140,000+ | 16% | $700,000+ | Premium buyers |
According to NAR home affordability index data, Hillsdale's $520,000 median price is affordable for households earning $70,000+ with 10% down at current mortgage rates, according to Freddie Mac rate surveys. According to Zillow affordability reports, this makes Hillsdale accessible to approximately 70% of existing neighborhood households, higher than many closer-in Portland neighborhoods, according to Portland Metropolitan Association of REALTORS.
According to US Tech Automations platform documentation, the system's income-based segmentation allows agents to create targeted campaigns for each income tier — from first-time buyer education for the $65,000–$95,000 cohort to equity-maximization messaging for the $140,000+ segment. According to US Tech Automations user data, income-segmented campaigns generate 32% higher response rates than undifferentiated messaging.
OHSU & Lewis & Clark College Employment Impact
According to Oregon Employment Department data, OHSU is the Portland metro's largest single-site employer with approximately 18,000 employees, and its Marquam Hill campus sits less than 2 miles from Hillsdale's town center. According to Lewis & Clark College enrollment and staffing data, the college employs approximately 900 faculty and staff on its campus adjacent to Hillsdale's southern boundary, according to U.S. Census Bureau employer data.
| Institution | Employees | Avg Distance to Hillsdale | Impact on Housing Demand |
|---|---|---|---|
| OHSU (Marquam Hill) | 18,000 | 1.5 miles | Primary demand driver |
| Lewis & Clark College | 900 | 0.5 miles | Faculty/staff demand |
| Portland Community College | 1,200 | 3.0 miles | Secondary demand |
| Portland VA Medical Center | 2,800 | 2.0 miles | Healthcare workers |
| Wilson HS / PPS Admin | 350 | 0.3 miles | Education sector |
According to NAR employer-driven housing demand studies, neighborhoods within 3 miles of major employers see 15–20% higher buyer demand than areas farther away, according to Realtor.com search radius data. According to Portland Metropolitan Association of REALTORS, OHSU employees specifically drive significant demand for Hillsdale housing because the Marquam Hill campus has extremely limited parking and no direct MAX access, making nearby neighborhoods highly desirable for short commutes, according to TriMet service planning data.
How does OHSU employment affect Hillsdale home values? According to RMLS data, proximity to OHSU creates a measurable price premium in Hillsdale and adjacent neighborhoods. According to Oregon Employment Department, OHSU's 3.5% annual employment growth translates to approximately 600 new employees per year, many of whom seek housing in Hillsdale, Homestead, and Corbett-Terwilliger due to commute convenience, according to U.S. Census Bureau commuting data.
According to OHSU institutional planning documents, the university projects continued employment growth of 3–4% annually through 2030, according to Oregon Employment Department forecasts. According to NAR institutional proximity studies, this sustained growth provides structural support for Hillsdale housing demand and price stability, making it a particularly reliable farming territory.
Housing Stock Composition
According to the Multnomah County Assessor property records, Hillsdale's housing stock reflects SW Portland's mid-20th-century development pattern, with the majority of homes built between 1945 and 1975. According to Portland Bureau of Planning data, the neighborhood's hillside topography created distinctive split-level and daylight basement designs that maximize the sloped terrain.
| Housing Type | Units | % of Stock | Median Value | Avg Year Built |
|---|---|---|---|---|
| Mid-Century Ranch | 1,100 | 32% | $505,000 | 1955 |
| Split-Level | 650 | 19% | $530,000 | 1965 |
| Cape Cod/Colonial | 480 | 14% | $550,000 | 1948 |
| Contemporary/Updated | 380 | 11% | $600,000 | 2000 |
| Condo/Townhouse | 450 | 13% | $380,000 | 1998 |
| Craftsman Bungalow | 380 | 11% | $540,000 | 1925 |
According to RMLS listing data, mid-century ranches account for the largest share of Hillsdale sales, and renovated examples with updated kitchens, energy-efficient windows, and modernized systems command a 15–20% premium, according to Redfin price comparison data. According to Portland Bureau of Planning, Hillsdale's hillside lots often offer territorial views of the Tualatin Valley and Cascade foothills, adding 3–8% to property values, according to Multnomah County Assessor records.
How does Hillsdale's housing stock differ from East Portland? According to Multnomah County Assessor data, Hillsdale has a significantly higher proportion of split-level and daylight basement homes (19%) than East Portland (5%), reflecting the hillside topography that characterizes SW Portland. According to Portland Bureau of Planning, these architectural features create more livable space than flat-lot equivalents, supporting higher per-square-foot values, according to RMLS data.
Homeownership vs. Rental Demographics
According to U.S. Census Bureau housing tenure data, Hillsdale has a higher homeownership rate than the Portland average, consistent with its older, higher-income demographic profile. According to Census tract data, rental units are concentrated along the Beaverton-Hillsdale Highway corridor and in newer condo/townhouse developments, according to Multnomah County Assessor records.
| Tenure Metric | Hillsdale | Portland City | Oregon |
|---|---|---|---|
| Owner-Occupied | 60% | 53% | 62% |
| Renter-Occupied | 40% | 47% | 38% |
| Median Rent | $1,620 | $1,720 | $1,400 |
| Rent-to-Income Ratio | 22% | 27% | 24% |
| Avg Length of Residency (Owners) | 10.8 years | 7.5 years | 8.8 years |
| Avg Length of Residency (Renters) | 3.2 years | 2.5 years | 2.6 years |
According to Oregon Housing and Community Services, Hillsdale's rent-to-income ratio of 22% is well below the 30% threshold that HUD considers cost-burdened, indicating that most renters have financial capacity for homeownership, according to NAR renter-to-buyer conversion studies. According to U.S. Census Bureau data, the average renter tenure of 3.2 years and median income of $65,000+ among renters create a strong renter-to-buyer conversion pipeline.
US Tech Automations' demographic segmentation tools allow agents to identify Hillsdale renters who earn above $65,000, have rented for 2+ years, and are in OHSU/Lewis & Clark employment clusters — creating highly targeted first-time buyer campaigns, according to platform CRM documentation. According to US Tech Automations user data, employment-matched renter campaigns convert at 35% higher rates than generic renter outreach.
School District & Education Data
According to Portland Public Schools boundary maps, Hillsdale is served by schools within the Wilson High School cluster — one of Portland's strongest academic clusters, according to Oregon Department of Education assessment data. According to GreatSchools ratings, Wilson High School scores consistently above Portland district averages and is a significant draw for family buyers.
| School | Level | GreatSchools Rating | Enrollment | Distance |
|---|---|---|---|---|
| Rieke Elementary | K-5 | 7/10 | 380 | 0.5 miles |
| Robert Gray Middle | 6-8 | 6/10 | 620 | 0.8 miles |
| Wilson High School | 9-12 | 7/10 | 1,400 | 0.3 miles |
| Lewis & Clark College | Higher Ed | N/A | 3,500 | 0.5 miles |
| Riverdale School District | K-8 | 9/10 | 600 | 1.5 miles |
According to Oregon Department of Education, Wilson High School's 7/10 GreatSchools rating places it in the top quartile of Portland public high schools, according to school assessment data. According to NAR buyer surveys, 35% of family buyers in Hillsdale cite Wilson HS access as a primary purchase motivation, according to Portland Metropolitan Association of REALTORS buyer profile data.
Are Hillsdale schools a selling point for buyers? According to Portland Public Schools performance data and GreatSchools ratings, the Wilson cluster is one of Portland's most consistently strong school groupings, with Rieke Elementary (7/10) and Wilson HS (7/10) both rated above district averages. According to NAR, school quality correlates with 5–10% price premiums in neighborhoods with above-average ratings, according to Realtor.com school search data.
According to Oregon Department of Education, Wilson High School's recent facility improvements and expanded STEM programs have strengthened its academic profile. According to Portland Public Schools enrollment projections, Wilson is expected to maintain stable enrollment through 2030, providing long-term school quality assurance for family buyers considering Hillsdale, according to district planning data.
How to Farm Hillsdale Using Demographics
Download tract-level Census data for Hillsdale. According to U.S. Census Bureau, pull income, age, education, household composition, and employment data for the relevant census tracts. According to NAR, this demographic foundation informs every aspect of your farming strategy.
Map OHSU and Lewis & Clark employee clusters. According to Oregon Employment Department, identify blocks with high concentrations of healthcare and education workers. According to US Tech Automations CRM segmentation, create employment-tagged contact records for targeted messaging.
Identify downsizer prospects. According to U.S. Census Bureau age data, with a median age of 42.5 and 10.8-year average tenure, Hillsdale has a significant cohort of homeowners approaching downsizing decisions. According to NAR, homeowners aged 55+ with 15+ years of tenure are 3x more likely to sell within 24 months.
Build Wilson HS-focused family campaigns. According to Portland Public Schools, families with children entering 7th–8th grade are evaluating high school options, making Hillsdale attractive for Wilson HS access. According to NAR, target these families with school-district-specific messaging.
Segment renter-to-buyer prospects by employer. According to U.S. Census Bureau commuting data, OHSU and Lewis & Clark employees who rent in Hillsdale are high-probability buyer conversion targets. According to US Tech Automations, automate employer-specific drip campaigns with homeownership education content.
Create income-tier-specific marketing. According to Census income data, Hillsdale's 28% in the $65,000–$95,000 bracket needs different messaging (first-time buyer programs, FHA options) than the 26% in $95,000–$140,000 (move-up, investment). According to NAR, tailored messaging improves conversion by 40%.
Leverage Hillsdale Town Center revitalization. According to Portland Bureau of Planning, the Hillsdale Town Center Plan envisions improved pedestrian access, mixed-use development, and enhanced community spaces. According to Metro regional government, share these plans with farm contacts to build excitement about neighborhood improvements.
Sponsor Wilson HS events and athletics. According to NAR community engagement studies, sponsoring high school sports, theater, or academic events builds brand recognition among the 24% of Hillsdale households with children, according to Portland Public Schools event calendar data.
Track healthcare sector employment trends. According to Oregon Employment Department, OHSU's employment growth directly affects Hillsdale housing demand. According to BLS healthcare employment projections, monitor quarterly reports and adjust farming intensity based on hiring trends.
Create quarterly demographic trend updates. According to Portland Metropolitan Association of REALTORS, sharing population changes, income trends, and development updates positions you as the neighborhood expert. According to US Tech Automations, automate data assembly and email distribution.
Hillsdale vs. Competing Platforms
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Demographic-Driven Segmentation | Yes — Census-integrated | Basic | No | No | No |
| Employment-Cluster Targeting | Yes | No | No | No | No |
| Income-Tier Campaign Templates | Yes | No | No | No | No |
| AI Downsizer Probability Scoring | Yes | No | No | No | No |
| School-District Campaign Tools | Yes | No | No | No | No |
| Cost per Month | $149–$299 | $499+ | $1,000+ | $295+ | $69+ |
| Renter-to-Buyer Conversion Tools | Yes | No | No | No | No |
| ROI Tracking by Demographic Segment | Yes | No | No | No | No |
According to NAR technology adoption surveys, fewer than 15% of agents use employment or demographic data systematically in their farming campaigns, creating a significant competitive advantage for agents who do, according to NAR member research. According to platform comparison reviews, US Tech Automations uniquely combines Census-integrated demographics with employment-cluster targeting and income-tier segmentation — purpose-built for professional neighborhoods like Hillsdale.
Property Tax Comparison
According to Multnomah County Assessor records, Hillsdale property taxes reflect Oregon's Measure 50 framework, creating favorable conditions for long-term homeowners, according to Oregon Department of Revenue.
| Tax Metric | Hillsdale | SW Portland Avg | Portland City | Oregon State |
|---|---|---|---|---|
| Effective Tax Rate | 1.08% | 1.06% | 1.12% | 0.93% |
| Annual Tax (Median Home) | $6,050 | $5,830 | $5,490 | $3,720 |
| Assessed-to-Market Gap | $125,000 | $98,000 | $82,000 | $48,000 |
| Metro Bond Levy | Yes | Yes | Yes | Metro area only |
| PPS Local Option Levy | Yes | Yes | Yes | PPS district only |
According to Oregon Department of Revenue, Hillsdale homeowners who purchased before 2018 benefit from assessed-to-market gaps averaging $125,000, reducing effective annual tax burdens by approximately $1,375, according to Multnomah County Assessor calculations. According to NAR, agents should educate Hillsdale homeowners about this gap when discussing equity and potential relocation scenarios.
Frequently Asked Questions
What is the population of Hillsdale in 2026?
According to U.S. Census Bureau American Community Survey estimates, Hillsdale's population is approximately 8,200 residents. According to Portland State University Population Research Center, the neighborhood has experienced modest growth of 0.8% annually since 2020, constrained by limited new development on its hillside topography, according to Portland Bureau of Planning.
What is the median household income in Hillsdale?
According to U.S. Census Bureau data, the median household income in Hillsdale is approximately $88,000, roughly $10,000 above the Portland city average of $78,000. According to Oregon Employment Department wage data, this premium is driven by the concentration of healthcare (OHSU) and higher education (Lewis & Clark College) employees, according to BLS occupational income data.
How does OHSU proximity affect Hillsdale real estate?
According to Oregon Employment Department data, OHSU employs approximately 18,000 workers, many of whom seek housing within a short commute of the Marquam Hill campus. According to RMLS data, Hillsdale's 1.5-mile proximity to OHSU creates consistent buyer demand from healthcare professionals, supporting price stability and steady transaction volume, according to NAR institutional proximity studies.
What types of homes are in Hillsdale?
According to Multnomah County Assessor records, Hillsdale's housing stock is primarily mid-century ranch (32%), split-level (19%), Cape Cod/Colonial (14%), and contemporary construction (11%), with condos/townhomes (13%) and Craftsman bungalows (11%) rounding out the mix. According to Portland Bureau of Planning, the hillside topography creates distinctive split-level and daylight basement designs, according to RMLS listing data.
Are Hillsdale schools good?
According to GreatSchools ratings and Oregon Department of Education data, Hillsdale's Wilson High School cluster rates consistently above Portland district averages, with Wilson HS (7/10) and Rieke Elementary (7/10) both receiving above-average marks. According to NAR buyer surveys, Wilson HS access is a top-3 purchase criterion for 35% of family buyers in the area, according to Portland Metropolitan Association of REALTORS.
What is the homeownership rate in Hillsdale?
According to U.S. Census Bureau housing tenure data, approximately 60% of Hillsdale residents own their homes, above the Portland city average of 53%. According to NAR, this higher ownership rate reflects the neighborhood's older demographic profile and higher incomes, while the 40% renter population provides farming opportunity for first-time buyer conversions, according to Oregon Housing and Community Services data.
How does Hillsdale compare to Multnomah Village?
According to RMLS data, Hillsdale's median home price of $520,000 is slightly below Multnomah Village's $550,000. According to Walk Score, Multnomah Village scores higher for walkability (78 vs. 62), while Hillsdale offers stronger school ratings (Wilson HS 7/10) and closer proximity to OHSU, according to Portland Metropolitan Association of REALTORS neighborhood comparison data.
What automation tools work best for farming Hillsdale?
According to NAR technology surveys, professional neighborhoods like Hillsdale respond best to data-driven, demographic-segmented farming campaigns. According to US Tech Automations user data, the platform's Census-integrated segmentation, employment-cluster targeting, and income-tier campaign tools generate 32% higher response rates than generic farming approaches, according to platform benchmark data.
What is the average homeowner tenure in Hillsdale?
According to U.S. Census Bureau mobility data, the average homeowner in Hillsdale has owned for 10.8 years, compared to Portland's average of 7.5 years. According to NAR seller timing research, this longer tenure means more accumulated equity and higher per-transaction values, but requires patient farming strategies focused on life-event triggers rather than market timing, according to Multnomah County Assessor records.
Build Your Hillsdale Demographic Farm Today
Hillsdale's professional demographics, institutional employer anchors, and solid school ratings make it one of SW Portland's most reliable farming territories. According to U.S. Census Bureau and RMLS data, with 8,200 residents, 140+ annual transactions, and a $520,000 median price supported by OHSU and Lewis & Clark employment, agents who leverage demographic-driven automation can build a sustainable, predictable pipeline.
US Tech Automations provides the demographic farming tools Portland agents need — from Census-integrated CRM segmentation and employment-cluster targeting to income-tier campaigns and AI downsizer scoring. Start building your Hillsdale farm today.
Related: Multnomah Village OR Real Estate Market Data 2026 | Foster-Powell OR Real Estate Market Data 2026 | Montavilla OR Demographics & Housing Data 2026
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Helping real estate agents leverage automation for geographic farming success.
