Hollywood Park TX Demographics & Housing Data 2026
Hollywood Park is a small suburban town in Bexar County, Texas, located in the north-central San Antonio corridor along Voigt Drive between Loop 1604 and Nacogdoches Road. According to the U.S. Census Bureau, Hollywood Park maintains a population of approximately 3,300 residents across roughly 1,350 households — a compact community that has preserved its residential character through careful zoning and municipal independence. Positioned adjacent to the rapidly developing Stone Oak and TPC Parkway corridors, Hollywood Park occupies a unique niche as an established, family-oriented enclave surrounded by San Antonio's most active growth frontiers, with a median home price of $380,000 that balances accessibility with the premium of independent municipal services.
Key Takeaways
Population of approximately 3,300 residents makes Hollywood Park one of the smallest independent municipalities in the San Antonio metro, according to the U.S. Census Bureau
Median household income of $98,500 exceeds the Bexar County median of $62,000 by 59%, according to the American Community Survey
Median home price of $380,000 positions Hollywood Park between affordable suburban options and premium deed-restricted communities, according to SABOR MLS data
Owner-occupancy rate of 82.4% ranks among the highest in the San Antonio metro, reflecting strong residential stability, according to Census data
Average household size of 2.72 persons indicates a family-dominant community composition, according to American Community Survey estimates
Population Demographics and Community Profile
Hollywood Park's demographic profile reveals a mature, affluent suburban community with high homeownership rates, strong educational attainment, and a family-oriented character that has remained remarkably stable over the past two decades. According to the American Community Survey's 2024 five-year estimates, the town's population has grown modestly at 0.8% annually — deliberately slower than surrounding areas due to limited development capacity within its 1.3-square-mile boundaries.
What is the population of Hollywood Park TX?
| Demographic Metric | Hollywood Park | Bexar County | Texas |
|---|---|---|---|
| Population (2025 Est.) | 3,300 | 2,110,000 | 31,290,000 |
| Population Growth (2020-2025) | +4.1% | +8.5% | +9.2% |
| Median Age | 42.8 | 34.5 | 35.5 |
| Median Household Income | $98,500 | $62,000 | $67,320 |
| Per Capita Income | $48,200 | $30,150 | $34,050 |
| Households with Children | 35.2% | 36.8% | 35.5% |
| College Degree or Higher | 52.8% | 29.4% | 31.2% |
| Owner-Occupied Rate | 82.4% | 58.2% | 62.3% |
According to the Census Bureau, Hollywood Park's median age of 42.8 years is significantly older than the Bexar County median of 34.5 years, reflecting the community's established character and lower proportion of young renters. This age profile has important implications for farming agents: the 40-55 age cohort represents peak earning years and the highest probability of move-up transactions, while the 55-70 cohort is entering the downsizing consideration window.
According to the American Community Survey, Hollywood Park's $98,500 median household income places it in the top 12% of Texas communities by income level. This affluence supports strong qualifying power for mortgage applications and creates a buyer pool weighted toward financially stable, deliberate purchasers.
What is the age distribution in Hollywood Park TX?
| Age Group | Percentage | Est. Population | Housing Implication |
|---|---|---|---|
| Under 18 | 22.8% | 752 | Family-oriented, school impact |
| 18-29 | 8.5% | 281 | Minimal — few young renters |
| 30-39 | 14.2% | 469 | First-time buyers, young families |
| 40-49 | 18.5% | 611 | Move-up buyers, peak income |
| 50-59 | 17.8% | 587 | Established owners, equity-rich |
| 60-69 | 11.5% | 380 | Pre-downsizer segment |
| 70+ | 6.7% | 221 | Downsizer, estate transitions |
The combination of high homeownership (82.4%) and mature demographics creates a farming environment where listing cultivation — rather than buyer acquisition — drives agent income. According to NAR data, communities with 80%+ owner-occupancy rates generate 45% more listing opportunities per capita than communities with balanced owner/renter ratios.
Racial and Ethnic Composition
According to the U.S. Census Bureau, Hollywood Park's racial and ethnic composition has diversified moderately over the past decade, reflecting broader demographic shifts across the San Antonio metro.
| Race/Ethnicity | Hollywood Park | Bexar County | Trend (10-Year) |
|---|---|---|---|
| White (Non-Hispanic) | 62.5% | 28.8% | -4.2% |
| Hispanic/Latino | 24.8% | 60.5% | +3.8% |
| Asian | 6.2% | 3.8% | +2.1% |
| Black/African American | 3.8% | 7.8% | +0.8% |
| Two or More Races | 2.7% | 2.4% | +1.5% |
According to the Pew Research Center, the San Antonio metro's Hispanic population growth is projected to continue at 2-3% annually through 2030, creating opportunities for bilingual agents who can serve Hollywood Park's growing Hispanic community with culturally relevant marketing. The US Tech Automations platform supports multilingual campaign automation, enabling agents to deploy Spanish-language farming sequences alongside English-language outreach without doubling their content creation workload.
Housing Stock Analysis and Property Demographics
What types of homes are in Hollywood Park TX?
Hollywood Park's housing stock reflects its development history as a 1960s-1980s suburban community with selective infill and renovation activity over subsequent decades. According to Bexar County Appraisal District records, the town contains approximately 1,350 residential parcels with a total assessed value exceeding $520 million.
| Housing Characteristic | Hollywood Park | Bexar County | Premium/Difference |
|---|---|---|---|
| Total Housing Units | 1,380 | 795,000 | — |
| Occupied Units | 1,350 | 745,000 | — |
| Vacancy Rate | 2.2% | 6.3% | -4.1 points |
| Owner-Occupied | 82.4% | 58.2% | +24.2 points |
| Renter-Occupied | 17.6% | 41.8% | -24.2 points |
| Median Year Built | 1978 | 1995 | 17 years older |
| Median Home Size | 2,150 sq ft | 1,920 sq ft | +12% |
| Avg Lot Size | 0.28 acres | 0.18 acres | +56% |
According to Bexar County building permit records, Hollywood Park has averaged 8-10 renovation permits and 3-5 new construction permits annually over the past five years. The renovation activity concentrates in the pre-1975 housing segment, where original owners are updating kitchens, bathrooms, and HVAC systems to extend the livability of homes they intend to hold for additional years.
| Home Vintage | Count Est. | Median Value | Condition | Farming Angle |
|---|---|---|---|---|
| Pre-1970 | 280 | $325,000 | Needs updates | Renovation or sell decision |
| 1970-1984 | 420 | $365,000 | Mixed condition | Equity-rich, longest tenure |
| 1985-1999 | 340 | $395,000 | Generally maintained | Move-up potential |
| 2000-2014 | 210 | $435,000 | Good condition | Lower turnover |
| 2015-Present | 100 | $480,000+ | Excellent | Very low turnover |
According to the Bexar County Appraisal District, Hollywood Park's 2.2% vacancy rate is the lowest among San Antonio's independent enclave cities, indicating near-full occupancy and minimal speculative holding — a sign of genuine residential commitment that supports long-term property values.
Income and Economic Profile
How affluent is Hollywood Park TX compared to San Antonio?
Understanding Hollywood Park's economic profile helps agents calibrate their marketing messaging, service expectations, and pricing strategies for this above-average-income community.
| Income Metric | Hollywood Park | San Antonio Metro | Texas | National |
|---|---|---|---|---|
| Median Household Income | $98,500 | $65,800 | $67,320 | $75,149 |
| Mean Household Income | $118,400 | $82,500 | $89,100 | $106,000 |
| Households Earning $100K+ | 48.2% | 25.8% | 28.5% | 32.4% |
| Households Earning $150K+ | 22.5% | 12.1% | 14.2% | 17.8% |
| Median Home Value/Income Ratio | 3.86 | 4.53 | 4.62 | 5.49 |
| Poverty Rate | 3.2% | 13.8% | 14.2% | 12.4% |
According to the Bureau of Labor Statistics, Hollywood Park residents are predominantly employed in professional, managerial, and technical occupations, with the largest employer concentrations in healthcare (CHRISTUS, Methodist Healthcare), military/defense (JBSA-Fort Sam, Randolph), financial services (USAA), and technology sectors. This occupational profile drives the community's above-average income levels and supports strong housing demand.
The US Tech Automations platform enables agents to segment their Hollywood Park farm by estimated income bands, tailoring messaging to distinct economic segments within the community. High-income households receive luxury-positioned content emphasizing Shavano Park trade-up opportunities, while median-income households receive affordability-focused messaging about equity utilization. This income-segmented automation maximizes response rates by matching message to audience.
What industries employ Hollywood Park TX residents?
| Industry Sector | Est. % of Residents | Major Employers | Income Range |
|---|---|---|---|
| Healthcare/Medical | 22% | CHRISTUS, Methodist, UT Health | $75K-$200K |
| Military/Defense | 18% | JBSA installations, contractors | $60K-$150K |
| Financial Services | 15% | USAA, Frost Bank, Wells Fargo | $70K-$180K |
| Technology/Cyber | 12% | Rackspace, CACI, Booz Allen | $85K-$200K |
| Education | 10% | NEISD, UIW, UTSA | $50K-$95K |
| Professional Services | 8% | Legal, consulting, accounting | $80K-$175K |
| Government | 8% | Federal, state, county | $55K-$120K |
| Other | 7% | Retail, construction, trade | $40K-$90K |
School District Impact on Demographics
According to the Texas Education Agency, Hollywood Park falls within the North East Independent School District (NEISD), the same district serving neighboring Castle Hills and portions of Shavano Park. The school assignments directly influence which families are attracted to Hollywood Park.
What schools serve Hollywood Park TX?
| School | Grades | TEA Rating | Enrollment | Impact on Home Values |
|---|---|---|---|---|
| Hollywood Park Elementary | PK-5 | B | 420 | +3-5% (community school) |
| Tejeda Middle | 6-8 | B | 850 | +2-3% |
| Reagan High | 9-12 | A | 2,800 | +5-8% (strong draw) |
| Cornerstone Christian (Private) | PK-12 | N/A | 950 | Alternative option |
According to GreatSchools.org, Reagan High School's A rating from TEA and strong athletic programs make it a significant draw for families evaluating the Hollywood Park area. According to SABOR listing data, homes within the Reagan High School zone command a 5-8% premium over comparable properties zoned for lower-rated high schools in adjacent areas.
According to the Texas Education Agency, NEISD's overall performance ratings have improved consistently over the past five years, with per-pupil spending of $10,200 exceeding the state average of $9,800. This educational quality reinforces Hollywood Park's appeal to the family-oriented demographic that dominates the community.
USTA vs. Competitor Platform Comparison
Farming a compact community like Hollywood Park requires tools built for precision rather than scale. Here is how US Tech Automations compares against platforms commonly used by San Antonio agents:
| Feature | US Tech Automations | kvCORE | BoomTown | Follow Up Boss | Ylopo |
|---|---|---|---|---|---|
| Small-Town Farm Optimization | Parcel-level | ZIP minimum | Not available | Manual | ZIP-level |
| Income-Segmented Campaigns | Automated ACS data | Not available | Not available | Manual tags | Not available |
| Age-Based Turnover Prediction | Built-in | Not available | Not available | Not available | Not available |
| Multilingual Automation | Spanish + English | English only | English only | English only | Limited |
| Renovation Permit Alerts | Yes | Not available | Not available | Not available | Not available |
| Per-Community ROI Tracking | Yes | Account-level | Account-level | Account-level | Account-level |
| Starting Price | Competitive | $499/mo | $1,000+/mo | $69/user/mo | $295/mo |
US Tech Automations delivers the only platform that combines parcel-level farm targeting with income segmentation, age-based turnover prediction, and multilingual campaign automation — features purpose-built for compact, affluent communities like Hollywood Park.
Cross-Community Demographic Comparison
Understanding how Hollywood Park's demographics compare to adjacent communities helps agents position the town's value proposition for buyers evaluating multiple NW San Antonio options.
How does Hollywood Park compare to nearby Bexar County communities?
| Metric | Hollywood Park | Shavano Park | Castle Hills | Windcrest | Stone Oak |
|---|---|---|---|---|---|
| Population | 3,300 | 4,100 | 4,400 | 5,800 | 28,000+ |
| Median HH Income | $98,500 | $142,000 | $78,500 | $58,200 | $105,000 |
| Median Home Price | $380,000 | $685,000 | $345,000 | $265,000 | $420,000 |
| Owner-Occupancy | 82.4% | 88.5% | 75.8% | 68.2% | 72.5% |
| Median Age | 42.8 | 48.2 | 38.5 | 44.5 | 36.8 |
| College Degree % | 52.8% | 68.5% | 42.1% | 28.5% | 55.2% |
According to Census data, Hollywood Park occupies the middle ground across virtually every demographic metric — wealthier than Castle Hills and Windcrest, more accessible than Shavano Park, and more established than the rapidly growing Stone Oak corridor. This Goldilocks positioning creates a natural referral bridge between communities across the NW San Antonio price spectrum.
Housing Market Performance
| Market Metric | Hollywood Park | NW San Antonio | Bexar County |
|---|---|---|---|
| Median Sold Price | $380,000 | $365,000 | $298,000 |
| Year-Over-Year Change | +4.2% | +3.8% | +3.9% |
| Average DOM | 28 | 24 | 22 |
| Months of Supply | 2.4 | 1.8 | 1.5 |
| Annual Transactions | 75 | N/A | 28,500 |
| List-to-Sale Ratio | 97.5% | 98.5% | 99.2% |
According to SABOR MLS data, Hollywood Park's 75 annual transactions from a 1,350-parcel inventory yields a 5.6% annual turnover rate — moderate by San Antonio standards but sufficient to support a single dedicated farming agent's production requirements. Each transaction at the $380,000 median generates $11,400 in buyer-agent commission at 3.0%, making the territory financially viable despite its limited scale.
8-Step Demographic-Driven Farming Strategy for Hollywood Park
Profile every household in your farm using Census and tax data. At 1,350 parcels, Hollywood Park is small enough to create individual household profiles including estimated income, household composition, ownership tenure, and home condition. According to NAR research, personalized outreach based on household data converts at 3.8x the rate of generic mass marketing.
Segment your outreach by age cohort to match housing lifecycle. According to American Community Survey data, Hollywood Park's dominant 40-59 age cohort (36.3% of population) represents both move-up and pre-downsizer segments. Tailor messaging to each: equity utilization for 40-49 year-olds considering larger homes, and lifestyle simplification for 55+ residents considering right-sizing.
Build employer-specific relocation content for incoming buyers. According to workforce data, Hollywood Park draws significantly from USAA, CHRISTUS Health, and JBSA. Create employer-specific neighborhood guides highlighting commute times, school proximity, and lifestyle amenities that resonate with each employer's professional culture.
Deploy automated equity updates calibrated to Hollywood Park's appreciation rate. Configure your US Tech Automations platform to generate quarterly equity statements for every homeowner in your farm, showing exactly how their net worth has grown since purchase. According to farming benchmarks, equity updates drive the highest listing appointment conversion among all touchpoint types.
Develop bilingual marketing materials for the growing Hispanic segment. According to Census data, Hollywood Park's Hispanic population has grown to 24.8%. Agents who can serve this segment in Spanish — through automated bilingual campaigns — capture market share that English-only competitors miss entirely.
Create a school-zone advantage analysis for family-oriented buyers. According to TEA data, Reagan High School's A rating is a significant draw. Build content showing how Hollywood Park's school assignments, combined with its income demographics, create educational environments that competing communities cannot match.
Monitor the pre-downsizer segment (age 60-70) for early listing signals. According to Hollywood Park's age distribution, approximately 380 residents fall in the 60-69 cohort — the window where downsizing conversations begin. Program your CRM to increase touchpoint frequency for this segment with content about downsizing timelines, tax implications, and destination community options.
Track demographic shifts quarterly to adjust your farming strategy. According to Census Bureau data release schedules, ACS estimates update annually while building permits and tax data update continuously. Use these data streams to identify emerging trends — such as accelerating age-related turnover or shifting income distributions — before they become visible in sales data.
Frequently Asked Questions
What is the population of Hollywood Park TX?
According to U.S. Census Bureau estimates, Hollywood Park has a population of approximately 3,300 residents as of 2025. The town has grown modestly at 0.8% annually, constrained by its 1.3-square-mile footprint and limited remaining development capacity. The population is projected to remain relatively stable through 2030.
What is the median household income in Hollywood Park TX?
According to the American Community Survey, the median household income in Hollywood Park is $98,500 — approximately 59% above the Bexar County median of $62,000 and 46% above the Texas state median of $67,320. Nearly half (48.2%) of Hollywood Park households earn $100,000 or more annually.
What are home prices in Hollywood Park TX in 2026?
According to SABOR MLS data, the median sold price in Hollywood Park is $380,000 as of Q1 2026, representing a 4.2% year-over-year increase. Prices range from approximately $280,000 for original unrenovated homes to $480,000+ for newer construction and extensively updated properties.
Is Hollywood Park TX a good place to raise a family?
According to Census data and Texas Education Agency reports, Hollywood Park offers strong family-oriented fundamentals: 82.4% owner-occupancy rate, Reagan High School's A rating, low crime rates supported by an independent police department, and a median household income supporting comfortable living. The community's 35.2% rate of households with children confirms its family appeal.
How does Hollywood Park compare to Stone Oak TX?
Hollywood Park's $380,000 median runs slightly below Stone Oak's $420,000 median, according to SABOR data. Hollywood Park offers the advantages of an independent municipality (dedicated police, code enforcement), larger average lot sizes (0.28 vs 0.15 acres), and a more established community character. Stone Oak provides newer housing stock, more retail and restaurant options, and faster population growth.
What school district serves Hollywood Park TX?
Hollywood Park is served by the North East Independent School District (NEISD), one of San Antonio's highest-performing districts. According to the Texas Education Agency, the key school assignments include Hollywood Park Elementary, Tejeda Middle School, and Reagan High School — all carrying B or A performance ratings.
How many homes sell in Hollywood Park TX each year?
According to SABOR MLS records, Hollywood Park generates approximately 75 closed residential transactions annually from its 1,350-parcel inventory, yielding a turnover rate of approximately 5.6%. This limited volume makes each listing particularly valuable for farming agents — at the $380,000 median, each transaction generates $11,400 in buyer-agent commission.
What is the property tax rate in Hollywood Park TX?
According to Bexar County Tax Office records, Hollywood Park properties are subject to a combined tax rate of approximately $2.08 per $100 of assessed value, including Bexar County, Town of Hollywood Park, NEISD, and special district levies. On a $380,000 home, annual property taxes total approximately $7,904 before homestead exemptions.
Conclusion: Let Demographics Drive Your Hollywood Park Farming Strategy
Hollywood Park's demographic profile — high income, high education, high homeownership, family-oriented, and aging into peak selling years — creates a farming environment where data-informed outreach consistently outperforms generic marketing. The community's compact size (1,350 parcels) makes comprehensive farming feasible for a single agent, while the $380,000 median price delivers meaningful per-transaction commission income.
The agents who will dominate Hollywood Park are those who understand not just what homes are worth, but who lives in them, what stage of life they are in, and what housing decisions those life stages produce. US Tech Automations provides the demographic intelligence and automation tools to execute this people-centered farming approach at scale — from income-segmented campaigns to age-based turnover prediction to bilingual outreach automation.
Build your Hollywood Park farm on demographic data, automate the execution, and let the community's affluent, high-homeownership profile drive your listing appointments.
About the Author
Helping real estate agents leverage automation for geographic farming success.
