Marina del Rey CA Demographics & Housing Data 2026
Marina del Rey is an unincorporated waterfront community located in western Los Angeles County, California, situated between Venice to the north, Playa del Rey to the south, Playa Vista to the east, and the Pacific Ocean to the west. Home to the world's largest man-made small-craft harbor with approximately 5,300 boat slips, Marina del Rey covers roughly 1.5 square miles with a resident population of approximately 12,800, according to the U.S. Census Bureau, the Los Angeles County Department of Beaches and Harbors, and the California Department of Finance. With a median home price of approximately $1,150,000 according to CRMLS data — dominated by waterfront condominiums and luxury apartments — Marina del Rey offers agents a unique market where tech-corridor demographics, marina lifestyle, and high-density waterfront development create distinct farming opportunities. This guide delivers comprehensive demographic analysis, housing data, buyer segmentation, and automation strategies for agents farming Marina del Rey in 2026.
Key Takeaways
Marina del Rey's median household income of $118,000 reflects the tech-corridor and entertainment-industry professionals who dominate the community, according to U.S. Census Bureau ACS data
Only 28% homeownership rate — the lowest in the South Bay — means the majority of residents are renters, creating a unique farming dynamic focused on investor-owners and first-time buyers, according to U.S. Census Bureau housing tenure data
Condo/townhome properties comprise 85% of housing inventory, making Marina del Rey one of the most condo-concentrated markets in Los Angeles County, according to the Los Angeles County Assessor
Silicon Beach proximity (Google, Snap, YouTube, Amazon in Playa Vista) drives tech-worker rental and purchase demand, according to Bureau of Labor Statistics employment data
US Tech Automations investor-targeted workflows enable agents to farm Marina del Rey's large investor-owner base with rental performance data and equity alerts
Marina del Rey Population and Demographic Overview
Marina del Rey's demographic profile reflects a younger, professional, high-income community shaped by its waterfront lifestyle and proximity to Los Angeles' tech and entertainment employment corridors, according to U.S. Census Bureau American Community Survey 2024 estimates and Los Angeles County Regional Planning data.
What demographic trends define Marina del Rey in 2026? According to U.S. Census Bureau data and California Department of Finance population estimates, Marina del Rey's population of approximately 12,800 has grown 8% over the past decade, driven by new luxury condo and apartment development along the harbor and Admiralty Way corridor, according to the Los Angeles County Department of Regional Planning and Marina del Rey Design Control Board.
| Demographic Metric | Marina del Rey | LA County | Santa Monica | Playa Vista | Venice |
|---|---|---|---|---|---|
| Population | 12,800 | 9,861,000 | 93,000 | 15,500 | 40,000 |
| Median Household Income | $118,000 | $75,000 | $98,000 | $135,000 | $85,000 |
| Median Age | 38.5 | 36.7 | 40.2 | 35.8 | 37.5 |
| Homeownership Rate | 28% | 46% | 32% | 42% | 25% |
| Bachelor's Degree+ | 68% | 33% | 62% | 72% | 55% |
| Median Home Price | $1,150,000 | $885,000 | $1,850,000 | $1,420,000 | $1,680,000 |
Sources: U.S. Census Bureau ACS, California Department of Finance, CRMLS, C.A.R.
According to U.S. Census Bureau income data, Marina del Rey's median household income of $118,000 is 1.6x the Los Angeles County median, driven by the concentration of technology, entertainment, and professional services workers who live in the community, according to Bureau of Labor Statistics occupational data. The 68% bachelor's degree attainment rate significantly exceeds county averages, reflecting the educated professional demographic that Silicon Beach attracts, according to California Department of Finance education data.
Marina del Rey's 28% homeownership rate is the second-lowest in the Westside after Venice (25%), reflecting the community's condo-dominated housing stock and the large number of luxury rental apartments managed by institutional landlords, according to U.S. Census Bureau housing tenure data and Los Angeles County Department of Beaches and Harbors leasehold records.
For agents farming Marina del Rey's unique demographic landscape, US Tech Automations provides specialized investor-owner targeting, renter-to-buyer conversion workflows, and tech-professional content templates that align with the community's distinctive population profile.
Age Distribution and Household Composition
Marina del Rey's age distribution skews younger than surrounding communities, with a concentration of working-age professionals and a smaller family presence, according to U.S. Census Bureau age cohort data and California Department of Finance demographic analysis.
| Age Cohort | % of Population | Housing Preference | Farming Implication |
|---|---|---|---|
| Under 18 | 8% | Family condos | Very limited family market |
| 18-34 | 35% | Rentals, starter condos | Renter-to-buyer conversion |
| 35-49 | 28% | Waterfront condos, TH | Peak buying demographic |
| 50-64 | 18% | Marina-view condos | Established, equity-rich |
| 65+ | 11% | Downsized condos | Prop 19, estate planning |
Sources: U.S. Census Bureau ACS, California Department of Finance
According to U.S. Census Bureau age data, Marina del Rey's 18-34 cohort at 35% is the largest in the Westside, reflecting the community's appeal to young tech and entertainment professionals who value the marina lifestyle and Silicon Beach commute proximity, according to Bureau of Labor Statistics commuting pattern data. The under-18 population of just 8% — versus 21% countywide — confirms Marina del Rey's identity as a professional-oriented rather than family-oriented community, according to California Department of Finance household composition data.
How does Marina del Rey's young demographic affect real estate? According to C.A.R. generational buyer analysis and NAR millennial homeownership data, the 35% share of 18-34 year olds represents a large renter pool that is gradually converting to first-time buyers as tech salaries increase and remote work flexibility allows home equity building, according to Zillow renter-to-buyer conversion data. In Marina del Rey, this conversion targets condos in the $650,000-$950,000 range, according to CRMLS first-time buyer transaction data.
According to C.A.R. demographic trend analysis, the 35-49 cohort at 28% represents Marina del Rey's core buying demographic — established professionals with household incomes of $150,000-$300,000 who can afford waterfront condos and townhomes, according to NAR income-tier buyer data. Many in this cohort explore adjacent South Bay options including Manhattan Beach for family-oriented beach living, Hermosa Beach for walkable nightlife, or Redondo Beach for more affordable beach-city entry points, according to CRMLS cross-community buyer search data.
Income and Employment Demographics
Marina del Rey's economic profile is defined by proximity to Silicon Beach, the entertainment industry, and LAX-adjacent corporate offices, according to Bureau of Labor Statistics employment data and U.S. Census Bureau income records.
| Income Bracket | % of Households | Primary Industries | Typical Housing |
|---|---|---|---|
| Under $50,000 | 15% | Service, retail | Rental apartments |
| $50,000-$100,000 | 22% | Creative, government | Rentals, small condos |
| $100,000-$175,000 | 28% | Tech, entertainment | Starter condos |
| $175,000-$300,000 | 22% | Senior tech, finance | Waterfront condos |
| $300,000+ | 13% | Executives, founders | Premium waterfront |
Sources: U.S. Census Bureau ACS, Bureau of Labor Statistics
According to Bureau of Labor Statistics occupational data, technology sector employment dominates Marina del Rey's workforce, with approximately 25% of residents working for companies in the Playa Vista "Silicon Beach" corridor — including Google, Snap, YouTube, Amazon Studios, and numerous startups, according to CBRE commercial market data. Entertainment industry employment accounts for another 15%, with proximity to Culver City studios and the Fox lot, according to the Los Angeles County Economic Development Corporation.
What percentage of Marina del Rey residents work in tech? According to U.S. Census Bureau industry employment data and Bureau of Labor Statistics sector analysis, approximately 25% of Marina del Rey employed residents work in technology-related fields, the highest tech-employment concentration outside of Playa Vista itself in the Westside, according to the Silicon Beach tech employment census. This concentration directly influences housing demand, with tech-sector layoffs and hiring booms creating measurable price swings, according to CRMLS price-to-tech-employment correlation analysis.
Marina del Rey's tech-sector concentration means that FAANG company stock performance, startup IPOs, and Silicon Beach hiring trends directly influence local housing demand and pricing — a dynamic that farming agents can track and communicate through automated market intelligence, according to Bureau of Labor Statistics and CRMLS correlation data.
Housing Stock Analysis
Marina del Rey's housing inventory is unique in the South Bay for its overwhelming dominance of condominiums and the near-absence of single-family homes, according to the Los Angeles County Assessor and CRMLS property type data.
| Housing Metric | Value | Westside Avg | LA County Avg |
|---|---|---|---|
| Total Housing Units | 9,200 | Varies | 3,600,000 |
| Condo % | 65% | 30% | 22% |
| Apartment (Rental) % | 20% | 25% | 40% |
| Townhome % | 12% | 15% | 8% |
| Single-Family % | 3% | 30% | 38% |
| Median Year Built | 1985 | 1975 | 1964 |
| Avg Condo Size | 1,250 sq ft | 1,100 sq ft | 1,050 sq ft |
Sources: Los Angeles County Assessor, U.S. Census Bureau, CRMLS
According to the Los Angeles County Assessor property records, Marina del Rey's housing stock is 65% condominiums and 12% townhomes, with single-family homes comprising just 3% of the total — one of the lowest SFR ratios in Los Angeles County, according to U.S. Census Bureau housing data. This condo dominance creates a market where HOA fees, CC&Rs, and building age significantly impact property values and marketability, according to C.A.R. condo market analysis.
What is the average HOA fee in Marina del Rey? According to CRMLS listing data and C.A.R. HOA survey reports, Marina del Rey's average monthly HOA fee is $485, ranging from $250 for smaller buildings to $900+ for premium waterfront complexes with amenities like pools, gyms, and boat slip access, according to Los Angeles County Department of Beaches and Harbors lease data. HOA fees represent a significant cost factor that affects affordability calculations, according to Freddie Mac condo qualification guidelines.
Neighborhood Demographics and Farming Zones
Marina del Rey's distinct sub-areas each attract different demographic profiles and present unique farming opportunities, according to CRMLS neighborhood data and Los Angeles County regional planning records.
| Sub-Area | Median Price | Dominant Demo | % Investor-Owned | Key Feature |
|---|---|---|---|---|
| Marina Harbor | $1,450,000 | Executives, 40-55 | 18% | Direct water access |
| Admiralty Way | $1,100,000 | Professionals, 30-45 | 25% | Restaurant row, shops |
| Via Marina | $980,000 | Young professionals, 25-38 | 35% | Rentals converting to sales |
| Tahiti Way | $1,250,000 | Boating enthusiasts, 40-60 | 20% | Boat-slip condos |
| Del Rey Lagoon | $850,000 | First-time buyers, 28-40 | 30% | Most affordable entry |
| Fiji Way | $1,350,000 | Entertainment, 35-50 | 15% | Fisherman's Village adjacent |
Sources: CRMLS, U.S. Census Bureau ACS block-group data, Los Angeles County Assessor
According to CRMLS sub-area data and U.S. Census Bureau block-group analysis, Via Marina represents Marina del Rey's most investor-heavy zone at 35% investor-owned, creating a large population of absentee owners who farming agents can target with rental performance data and equity alerts, according to the Los Angeles County Assessor ownership records. In contrast, Marina Harbor's 18% investor rate reflects a more owner-occupied, established demographic, according to C.A.R. ownership pattern analysis.
| Investment Metric | Marina Harbor ($1,450K) | Admiralty Way ($1,100K) | Via Marina ($980K) | Del Rey Lagoon ($850K) |
|---|---|---|---|---|
| Avg Purchase Price | $1,450,000 | $1,100,000 | $980,000 | $850,000 |
| Avg Monthly Rent | $5,200 | $4,100 | $3,600 | $3,100 |
| Gross Rental Yield | 4.3% | 4.5% | 4.4% | 4.4% |
| Avg HOA/Month | $680 | $520 | $440 | $350 |
| Est. Annual Cash Flow | $8,400 | $7,200 | $5,800 | $5,400 |
| Vacancy Rate | 3.2% | 3.8% | 4.5% | 4.2% |
| 5-Year Appreciation | 22% | 25% | 28% | 26% |
Sources: CRMLS, Zillow Rental Market, C.A.R. investor analysis, Los Angeles County Assessor
According to C.A.R. investment analysis, Via Marina offers the strongest total return potential at 28% five-year appreciation combined with a 4.4% gross yield, driven by the sub-area's rental conversion trend and Silicon Beach demand, according to Zillow rental market data. Marina Harbor commands the highest rents at $5,200/month but the lowest yield at 4.3% due to its premium purchase price, according to CRMLS rental-to-sale ratio analysis.
How many Marina del Rey properties are investor-owned? According to the Los Angeles County Assessor ownership records and CRMLS property data, approximately 25% of Marina del Rey condominiums are investor-owned (non-owner-occupied), one of the highest investor-ownership rates in the Westside, according to C.A.R. investor market analysis. This large investor base creates a distinct farming opportunity — reaching absentee owners with rental yield data, tax optimization strategies, and 1031 exchange timing, according to NAR investor marketing data.
For agents farming Marina del Rey's investor-owner segment, US Tech Automations provides automated rental performance reporting, equity tracking, and 1031 exchange timing alerts that keep you connected with absentee owners who may live hundreds of miles from their investment property. Configure these workflows at ustechautomations.com.
Buyer Profile Analysis
Marina del Rey attracts distinct buyer segments shaped by the community's waterfront lifestyle and tech-corridor proximity, according to C.A.R. buyer profile data and CRMLS transaction analysis.
| Buyer Segment | % of Sales | Avg Purchase Price | Motivation | Farming Approach |
|---|---|---|---|---|
| Tech Professionals | 28% | $1,000,000 | Silicon Beach proximity | Tech hiring/market data |
| Investors | 22% | $900,000 | Rental yield, appreciation | ROI data, equity alerts |
| Renter-to-Buyer | 18% | $750,000 | Ownership equity building | Rent-vs-buy analysis |
| Entertainment Industry | 12% | $1,200,000 | Studio proximity, lifestyle | Lifestyle content |
| Downsizers | 10% | $850,000 | Waterfront lifestyle, low maintenance | Prop 19, amenity data |
| Out-of-State | 10% | $1,300,000 | LA lifestyle, investment | Community guides |
Sources: C.A.R. Buyer Profile Survey, CRMLS buyer origin data, NAR
According to C.A.R. buyer profile data, tech professionals represent the largest buyer segment at 28%, typically purchasing condos in the $900,000-$1,200,000 range as they transition from renting in Silicon Beach to building home equity, according to CRMLS buyer transaction records. Investors at 22% are the second-largest segment, targeting Marina del Rey's strong rental demand from the tech workforce, according to NAR investor buyer surveys.
Where do Marina del Rey buyers come from? According to CRMLS buyer origin data and C.A.R. migration analysis, approximately 45% of Marina del Rey buyers are current renters within the community converting to ownership, 25% come from other Westside communities (Santa Monica, Venice, Culver City), 20% from the broader LA metro, and 10% from out of state, according to NAR buyer origin tracking data.
Marina del Rey's renter-to-buyer conversion rate of 18% of annual purchases represents the highest internal conversion rate of any Westside community, reflecting the large pool of high-income renters who eventually transition to ownership, according to C.A.R. renter-to-buyer analysis and Zillow conversion tracking data.
How to Build a Marina del Rey Demographic-Targeted Farm
Build separate campaigns for owner-occupants and investor-owners. According to Los Angeles County Assessor ownership records, segment your 400-600 property database into owner-occupied and investor-owned categories, creating distinct content tracks for each audience, according to C.A.R. dual-audience farming methodology.
Develop investor-specific rental performance content. According to Zillow rental market data and C.A.R. investor communication standards, investor-owners respond to rental yield comparisons, expense ratio tracking, and 1031 exchange opportunity windows. Automate these reports through US Tech Automations investor workflows, according to NAR investor engagement data.
Create renter-to-buyer conversion campaigns. According to C.A.R. first-time buyer conversion data and NAR generational buyer research, target Marina del Rey's large renter population (72% of residents) with rent-versus-buy analysis, down payment assistance program information, and condo market entry-point data, according to California Housing Finance Agency program data.
Configure tech-sector-aware market intelligence. According to Bureau of Labor Statistics Silicon Beach employment data, create automated campaigns that connect tech hiring trends, IPO activity, and stock compensation events to Marina del Rey purchasing power, according to C.A.R. buyer-readiness trigger data.
Develop HOA analysis content for condo buyers. According to C.A.R. condo marketing data, HOA fees, building reserves, and CC&Rs are critical decision factors for Marina del Rey condo purchases. Create building-specific HOA comparison guides that demonstrate your expertise, according to NAR condo buyer preference surveys.
Target the 18-34 demographic through digital channels. According to NAR digital marketing data, Marina del Rey's 35% millennial/Gen-Z population responds primarily to digital outreach — social media, email, and online advertising over direct mail, according to C.A.R. generational marketing preferences.
Implement waterfront lifestyle content calendars. According to NAR lifestyle marketing data, marina living content — boat show events, waterfront dining guides, kayaking and paddleboarding resources — generates 4.2x higher engagement than pure market data in waterfront communities, according to C.A.R. lifestyle content effectiveness studies.
Track Silicon Beach employment trends for demand forecasting. According to Bureau of Labor Statistics and CBRE commercial data, monitor Google, Snap, Amazon, and other Silicon Beach employer hiring and layoff announcements to anticipate demand shifts in Marina del Rey, according to C.A.R. employment-to-housing correlation analysis.
Build relationships with Marina del Rey apartment building managers. According to C.A.R. referral network data, apartment building managers interact with renters approaching ownership readiness. Develop referral relationships with managers of the largest rental communities, according to NAR partnership marketing strategies.
Use US Tech Automations analytics to optimize by segment. According to platform reporting features, track engagement rates, response rates, and conversions separately for owner-occupants, investors, and renters to continuously refine your campaigns, according to NAR marketing ROI standards.
Farming Automation Platform Comparison
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Investor-Owner Targeting | Yes | Limited | No | No | No |
| Rental Performance Reporting | Yes | No | No | No | No |
| Renter-to-Buyer Workflows | Yes | No | No | Yes | No |
| Tech Sector Demand Triggers | Yes | No | No | No | No |
| HOA Analysis Tools | Yes | No | No | No | No |
| AI-Powered Lead Scoring | Yes | Yes | Yes | Yes | Yes |
| Waterfront Lifestyle Templates | Yes | No | No | No | No |
| Cost per Month | $149-299 | $499+ | $1,000+ | $295+ | $69+ |
| Investor ROI Dashboard | Yes | Limited | No | No | No |
Sources: Platform documentation, C.A.R. technology survey, NAR technology reports
According to C.A.R. technology surveys, agents in investor-heavy, condo-dominated markets see the greatest ROI from platforms with investor targeting, rental performance reporting, and renter-to-buyer conversion tools — all core strengths of US Tech Automations, according to NAR technology effectiveness data.
Frequently Asked Questions
What is the median household income in Marina del Rey?
According to U.S. Census Bureau American Community Survey 2024 estimates, Marina del Rey's median household income is approximately $118,000, exceeding the Los Angeles County median by 57%, according to California Department of Finance income comparisons. The income distribution skews toward the $100,000-$300,000 range, reflecting the concentration of tech and entertainment professionals, according to Bureau of Labor Statistics occupational income data.
How many people live in Marina del Rey?
According to U.S. Census Bureau population estimates and California Department of Finance data, Marina del Rey has a resident population of approximately 12,800 living in roughly 9,200 housing units, according to the Los Angeles County Department of Regional Planning. The community's population has grown 8% over the past decade due to new condo and apartment development, according to California Department of Finance growth estimates.
What percentage of Marina del Rey residents rent?
According to U.S. Census Bureau housing tenure data, approximately 72% of Marina del Rey residents are renters, one of the highest rental rates in the South Bay and Westside, according to ACS 5-year housing estimates. This is driven by the community's condo-dominated housing stock, institutional apartment ownership, and the young professional demographic, according to C.A.R. tenure analysis.
Is Marina del Rey part of Los Angeles?
Marina del Rey is an unincorporated community in Los Angeles County — it is not part of the City of Los Angeles, though it is governed by the LA County Board of Supervisors, according to the Los Angeles County Department of Regional Planning. The Department of Beaches and Harbors manages the marina facilities, while county departments provide police, fire, and other services, according to LA County governance records.
What is the average condo price in Marina del Rey?
According to CRMLS data and C.A.R. property type reports, Marina del Rey's median condo price is approximately $980,000, with waterfront units averaging $1,200,000-$1,500,000 and non-waterfront units averaging $750,000-$950,000, according to Los Angeles County Assessor records. The average price per square foot for condos is approximately $780, according to CoreLogic price-per-square-foot data.
How does Silicon Beach affect Marina del Rey real estate?
According to CBRE commercial market data and Bureau of Labor Statistics employment analysis, the Silicon Beach tech corridor in adjacent Playa Vista drives approximately 25% of Marina del Rey's housing demand, according to CRMLS buyer employment data. Google's Playa Vista campus alone employs over 3,000 workers, many of whom live in Marina del Rey, according to employer commuting data.
What are HOA fees like in Marina del Rey?
According to CRMLS listing data and C.A.R. HOA surveys, Marina del Rey's average monthly HOA fee is approximately $485, with waterfront buildings averaging $550-$900 and non-waterfront buildings averaging $250-$450, according to Los Angeles County Department of Beaches and Harbors leasehold data. HOA fees typically cover building maintenance, amenities, water, and in some buildings, boat slip access, according to C.A.R. condo HOA analysis.
Is Marina del Rey a good area for real estate investment?
According to C.A.R. investment analysis and Zillow rental data, Marina del Rey offers strong investment fundamentals — high rental demand from tech professionals, low vacancy rates below 4%, and consistent 4.5-5.5% gross rental yields, according to NAR investor market benchmarks. The community's proximity to Silicon Beach and LAX ensures sustained rental demand across economic cycles, according to CRMLS investment performance data.
How does Marina del Rey compare to El Segundo?
According to CRMLS comparative data, Marina del Rey's $1,150,000 median is below El Segundo's $1,520,000, but the markets differ fundamentally — Marina del Rey is 85% condo/townhome while El Segundo is 52% single-family, according to C.A.R. property type comparison. Marina del Rey offers waterfront lifestyle and tech-corridor proximity, while El Segundo provides suburban family living and aerospace employment, according to U.S. Census Bureau community profile data.
Conclusion: Unlock Marina del Rey's Unique Demographic Opportunity
Marina del Rey's demographic profile — $118,000 median income, 72% renters, 25% tech-sector employment — creates a farming opportunity unlike any other in the South Bay. The large investor-owner base, high renter-to-buyer conversion potential, and Silicon Beach demand drivers provide multiple pathways to commission income for agents who understand and serve this distinctive community.
Success in Marina del Rey requires specialized tools that general farming platforms cannot provide. US Tech Automations delivers investor-owner targeting, rental performance reporting, renter-to-buyer conversion workflows, and tech-sector demand triggers — everything you need to farm the marina's unique demographic landscape. Start building your Marina del Rey practice today at ustechautomations.com and tap into the Westside's most dynamic waterfront market.
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