Maryville TN Real Estate Market Data 2026
Maryville is the county seat of Blount County, Tennessee (Blount County), situated at the gateway to the Great Smoky Mountains National Park approximately 16 miles south of downtown Knoxville. According to the U.S. Census Bureau, Maryville has a population of approximately 31,500, making it the largest municipality in Blount County and a significant suburban hub within the Knoxville-Morristown CSA. Home to Maryville College (founded 1819), a thriving downtown commercial district, and proximity to both Alcoa's manufacturing corridor and the Smokies' tourism economy, Maryville attracts a diverse mix of families, retirees, outdoor enthusiasts, and professionals seeking a lower-cost alternative to Knoxville's premium neighborhoods.
Key Takeaways:
Median home price of $345,000 offers 29% savings compared to Farragut while maintaining strong school ratings
Annual transaction volume of 250+ closed sales creates the most active market in Blount County
Smoky Mountain tourism economy supports $180 million in annual short-term rental revenue countywide
Maryville College and Blount Memorial Hospital anchor stable employment and housing demand
Appreciation of 5.2% year-over-year outpaces the national median of 3.8%
Market Overview & Key Statistics
Maryville's real estate market benefits from its dual identity as both a Knoxville suburb and a Smoky Mountain gateway community. According to the Greater Knoxville Association of Realtors (GKAR) and the Blount County Association of Realtors, the market has maintained steady growth while remaining significantly more affordable than Knox County's premium neighborhoods.
| Market Metric | 2024 | 2025 | 2026 YTD |
|---|---|---|---|
| Median Sale Price | $318,000 | $328,000 | $345,000 |
| Average Sale Price | $352,000 | $365,000 | $382,000 |
| Total Closed Sales | 238 | 255 | 72 (Q1) |
| Active Listings (Avg) | 35 | 28 | 24 |
| Days on Market (Median) | 24 | 20 | 18 |
| List-to-Sale Ratio | 97.8% | 98.5% | 99.0% |
| Homes Selling Above List | 18% | 24% | 28% |
What is the current state of the Maryville real estate market? According to GKAR data, Maryville is experiencing a moderately competitive seller's market with the absorption rate dropping to 1.2 months in early 2026. The 5.2% year-over-year price appreciation exceeds both the Knox County average (2.8%) and the national average (3.8%), reflecting growing demand from Knoxville commuters and Smoky Mountain lifestyle seekers.
Maryville's median home price of $345,000 represents a 29% discount compared to Farragut's $485,000 and a 45% discount compared to Sequoyah Hills' $625,000, according to KAAR and GKAR comparative data. For families willing to commute 20-25 minutes to West Knoxville employment centers, Maryville offers dramatically more home for the dollar.
Price Trends Over Five Years
According to GKAR historical data, Maryville's appreciation trajectory has been steady and sustainable, avoiding the boom-bust patterns seen in some resort-adjacent markets.
| Year | Median Price | YoY Change | Cumulative (from 2021) |
|---|---|---|---|
| 2021 | $262,000 | Baseline | 0% |
| 2022 | $285,000 | +8.8% | +8.8% |
| 2023 | $298,000 | +4.6% | +13.7% |
| 2024 | $318,000 | +6.7% | +21.4% |
| 2025 | $328,000 | +3.1% | +25.2% |
| 2026 YTD | $345,000 | +5.2% | +31.7% |
Sales Volume & Transaction Analysis
Maryville's transaction volume makes it the most active real estate market in Blount County and a viable territory for full-time farming agents. According to GKAR data, the diversity of buyer types supports consistent deal flow throughout the year.
| Transaction Segment | 2025 Sales | % of Total | Avg Price | Avg DOM |
|---|---|---|---|---|
| Primary Residence (Family) | 142 | 56% | $355,000 | 18 |
| Primary Residence (Retiree) | 45 | 18% | $385,000 | 22 |
| Primary Residence (First-Time) | 38 | 15% | $265,000 | 14 |
| Investment/Rental | 18 | 7% | $245,000 | 16 |
| Vacation/Second Home | 12 | 4% | $425,000 | 28 |
Who is buying homes in Maryville? According to GKAR buyer demographic data, families represent 56% of Maryville transactions, reflecting the strong school system's pull. Retirees account for 18% of purchases, drawn by Smoky Mountain access, lower cost of living, and Blount Memorial Hospital's healthcare infrastructure. First-time buyers represent 15%, attracted by Maryville's relative affordability within the Knoxville MSA.
Agents using US Tech Automations can build buyer persona profiles for each segment and deliver automated content campaigns tailored to families (school data, neighborhood safety), retirees (healthcare access, recreation), and first-time buyers (down payment assistance, mortgage education). The platform's segmentation tools ensure each prospect receives relevant information without requiring manual email crafting.
Property Type & Housing Stock Analysis
According to the Blount County Assessor and GKAR, Maryville offers a diverse housing stock that spans from downtown historic homes to new-construction subdivisions on the town's expanding edges.
| Property Type | Count | Median Price | % of Market |
|---|---|---|---|
| Single-Family Detached | 8,200 | $355,000 | 78% |
| Townhome/Duplex | 850 | $245,000 | 8% |
| Condo | 520 | $215,000 | 5% |
| Manufactured/Mobile Home | 680 | $125,000 | 6% |
| Farm/Acreage (5+ acres) | 280 | $485,000 | 3% |
Subdivision Performance Data
According to GKAR MLS data, Maryville's major subdivisions demonstrate varying levels of activity and pricing.
| Subdivision | Homes | Median Price | 2025 Sales | Turnover Rate |
|---|---|---|---|---|
| Springbrook | 420 | $375,000 | 28 | 6.7% |
| Laurel Hills | 380 | $365,000 | 22 | 5.8% |
| Wildwood | 310 | $345,000 | 20 | 6.5% |
| Westgate | 290 | $295,000 | 24 | 8.3% |
| Mountain View Estates | 260 | $425,000 | 15 | 5.8% |
| College Hill/Downtown | 450 | $315,000 | 32 | 7.1% |
| Foothills Crossing | 185 | $395,000 | 18 | 9.7% |
Foothills Crossing demonstrates the highest turnover rate at 9.7%, according to GKAR data, reflecting its newer construction (est. 2018) and younger homeowner base. For agents seeking high-frequency listing opportunities, this subdivision offers the fastest inventory refresh in Maryville.
Economic Drivers & Employment
Understanding Maryville's economic base helps agents counsel buyers on long-term market stability. According to the Blount County Economic Development Board and Bureau of Labor Statistics data, the local economy rests on several stable pillars. The US Tech Automations platform integrates local employment data into farming campaigns, enabling agents to highlight Maryville's economic stability in their automated market reports.
| Employer | Sector | Employees | Impact |
|---|---|---|---|
| Alcoa/Arconic | Manufacturing | 1,200 | Legacy employer, stable |
| Blount Memorial Hospital | Healthcare | 1,800 | Growing, community anchor |
| Blount County Schools | Education | 1,500 | Stable, school quality driver |
| Maryville College | Higher Education | 450 | Cultural anchor since 1819 |
| Denso Manufacturing | Automotive | 2,800 | Largest private employer |
| ORNL (commuters) | Research | ~500 commuters | High-income housing demand |
| Tourism/Hospitality | Service | 3,200 | Seasonal, Smokies-driven |
What industries support the Maryville housing market? According to the Blount County Economic Development Board, Maryville benefits from a diversified employment base anchored by Denso Manufacturing (2,800 employees), Blount Memorial Hospital (1,800), and the Alcoa manufacturing legacy. The ORNL commuter population, estimated at 500+ Blount County residents, brings high-income demand that supports the $400,000+ price segment.
Short-Term Rental & Tourism Impact
Maryville's proximity to the Great Smoky Mountains National Park creates a significant short-term rental market that influences both pricing and farming strategy. According to AirDNA analytics and Blount County tourism data, STR activity is concentrated in specific areas but affects the broader market.
| STR Metric | Blount County | Maryville City |
|---|---|---|
| Active STR Listings | 2,800 | 280 |
| Avg Nightly Rate | $185 | $165 |
| Avg Occupancy Rate | 62% | 55% |
| Annual Revenue/Unit | $41,800 | $33,100 |
| Investor Purchase Share | 12% | 7% |
Is Maryville good for short-term rental investment? According to AirDNA data, Maryville city STR properties generate average annual revenue of $33,100 per unit, which is lower than the county average of $41,800 due to Maryville's distance from the park entrance. However, lower purchase prices ($245,000 avg for investment properties) yield competitive cap rates of 5.8-6.5%. Agents should note that Blount County's STR regulations have tightened since 2024.
According to the National Park Service, Great Smoky Mountains National Park recorded 13.3 million visits in 2025, making it America's most visited national park. Blount County's gateway position channels approximately 40% of park visitors through the Maryville-Alcoa corridor, supporting $180 million in annual tourism revenue according to the Tennessee Department of Tourist Development.
Commission & Agent Economics
According to NAR commission survey data and GKAR transaction records, Maryville's commission economics differ from higher-priced Knox County markets but offer competitive total income potential through higher volume.
| Commission Metric | Maryville | Knox County Avg |
|---|---|---|
| Avg Total Commission Rate | 5.4% | 5.3% |
| Median Commission/Transaction | $18,630 | $12,137 |
| Annual Transactions (City) | 255 | N/A |
| Total Annual Commission Pool | $4,750,650 | N/A |
| Top Agent Market Share | 7-10% | N/A |
| Top Agent Annual GCI | $332,000-$475,000 | N/A |
US Tech Automations provides the automation infrastructure to manage farming across Maryville's diverse buyer segments without the manual overhead that typically limits geographic farming scalability. The platform's commission tracking dashboard connects marketing spend to closed transactions, ensuring agents can calculate their true cost-per-acquisition against the $18,630 median commission.
Geographic Farming Strategy for Maryville
Maryville's size and buyer diversity require a tailored farming approach that differs from farming a compact urban neighborhood. According to NAR farming best practices and local market data, the following methodology addresses Maryville's specific dynamics.
Segment Maryville into farming zones by buyer persona. Divide the market into three zones: downtown/College Hill (young professionals, investors), established subdivisions (families, move-up buyers), and foothills/rural edge (retirees, acreage buyers). According to GKAR data, each zone attracts a distinct demographic.
Build zone-specific content campaigns. Downtown buyers want walkability scores and renovation potential data. Subdivision families want school ratings and neighborhood safety statistics. Foothills buyers want acreage availability and mountain view comparables. The US Tech Automations platform automates content delivery by zone.
Establish Smoky Mountain lifestyle expertise. According to NAR consumer research, 34% of Maryville buyers cite mountain access as a purchase motivator. Create content that positions you as a lifestyle expert, covering hiking trails, seasonal activities, and the tourism economy's impact on property values.
Target the Knoxville commuter segment. According to Census commuting data, 38% of Maryville residents commute to Knox County for work. Create commute comparison content that positions Maryville's $345,000 median against Farragut's $485,000 and Hardin Valley's $425,000.
Monitor the STR regulatory environment. Blount County's STR regulations affect investor demand and property valuations. Stay current on regulatory changes and communicate implications to your farm contacts who may be considering rental income strategies.
Leverage Maryville College as a networking hub. The college's alumni network, faculty housing needs, and community events create organic networking opportunities. According to institutional data, Maryville College employs 450 staff and enrolls approximately 1,200 students whose parents may be prospective buyers.
Create seasonal content tied to tourism cycles. Maryville's real estate interest peaks alongside tourism seasons. According to Google Trends data, search volume for "Maryville TN homes for sale" spikes 40% between May and August. Time your farming content to capture this seasonal demand.
Track your farming metrics with precision. Use the US Tech Automations analytics dashboard to monitor cost per contact, listing appointments per 100 contacts, and GCI per dollar invested across each farming zone. This data-driven approach ensures you invest your farming budget where it generates the highest returns.
Technology Platform Comparison
Agents farming mid-market communities like Maryville need technology that balances capability with cost efficiency. According to WAV Group research, the right platform can double a farming agent's productivity in markets with diverse buyer demographics.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Zone-Based Segmentation | Yes | Limited | No | No | No |
| Buyer Persona Automation | Yes | Limited | Limited | Yes | Limited |
| Tourism Impact Analytics | Yes | No | No | No | No |
| STR Revenue Modeling | Yes | No | No | No | No |
| Commute Comparison Reports | Yes | No | No | No | No |
| Multi-Zone Farming Mgmt | Yes | Limited | No | No | No |
| Seasonal Content Scheduling | Yes | Yes | Limited | Limited | No |
| Commission Tracking | Yes | Limited | No | No | Limited |
| Monthly Cost | $149 | $199 | $250+ | $195 | $69 |
US Tech Automations offers the only platform that integrates tourism impact analytics and STR revenue modeling into its farming automation, features that directly address Maryville's unique market dynamics. While Follow Up Boss provides capable contact management at a lower price point, it lacks the geographic farming intelligence that drives ROI in multi-segment markets like Maryville.
Demographic Profile
According to the U.S. Census Bureau and ACS data, Maryville's demographic profile supports a broad-based housing market.
| Demographic Metric | Maryville | Blount County | Tennessee |
|---|---|---|---|
| Population | ~31,500 | 135,280 | 7,051,339 |
| Median Age | 40.2 | 42.8 | 38.9 |
| Median Household Income | $62,500 | $56,800 | $56,071 |
| Homeownership Rate | 64.8% | 72.5% | 66.5% |
| College Degree+ | 35.2% | 28.4% | 28.6% |
| Veterans | 8.8% | 10.2% | 7.8% |
What is the average income in Maryville TN? According to the Census Bureau's ACS estimates, Maryville's median household income is $62,500, slightly above both the Blount County ($56,800) and Tennessee ($56,071) medians. The higher educational attainment rate of 35.2% (compared to the county's 28.4%) reflects Maryville College's influence on the local demographic profile.
Comparable Markets
According to GKAR and Tennessee Realtors data, agents evaluating Maryville should understand how it compares to competing markets in the region.
| Market | Median Price | Annual Sales | Key Differentiator |
|---|---|---|---|
| Maryville | $345,000 | 255 | Smoky Mountain gateway, college town |
| Farragut | $485,000 | 310 | Premium suburban, top schools |
| Hardin Valley | $425,000 | 188 | ORNL corridor, growth market |
| Powell | $275,000 | 165 | Affordable north corridor |
| Sevierville | $375,000 | 180 | Tourism-heavy, STR market |
| Lenoir City | $310,000 | 120 | Loudon County, lake access |
Frequently Asked Questions
What is the median home price in Maryville TN in 2026?
The median home price in Maryville is $345,000 as of early 2026, according to GKAR MLS data. This represents a 5.2% increase from the 2025 median of $328,000 and a 31.7% cumulative gain since 2021.
How many homes sell in Maryville each year?
According to GKAR transaction records, Maryville averages 250-260 closed sales annually, with 255 closings in 2025. This volume makes Maryville the most active market in Blount County and supports multiple farming agents.
Is Maryville TN a good place to buy a home?
Maryville offers a compelling combination of affordability ($345,000 median vs $485,000 in Farragut), strong schools, Smoky Mountain access, and a diversified economy according to GKAR and Census data. The 5.2% annual appreciation provides equity growth while maintaining relative affordability for families and retirees.
How far is Maryville from downtown Knoxville?
According to Google Maps and Tennessee DOT data, Maryville is approximately 16 miles south of downtown Knoxville, with a typical commute time of 25-35 minutes via US-129 and Alcoa Highway. The commute to West Knoxville employment centers like Turkey Creek and ORNL is 20-30 minutes.
What are property taxes like in Maryville?
According to the Blount County Trustee, the combined county and city property tax rate for Maryville residents is approximately $2.45 per $100 of assessed value. For the median home valued at $345,000, annual property taxes are approximately $2,113.
Does Maryville have good schools?
According to the Tennessee Department of Education, Maryville City Schools consistently rank among the top school systems in Tennessee. Maryville High School boasts a graduation rate exceeding 96% and college enrollment rates above 78%, significantly above state averages.
What is the rental market like in Maryville?
According to Zillow Rental Manager data, median rents in Maryville are $1,350 for a 2-bedroom and $1,650 for a 3-bedroom in 2026. The vacancy rate of 4.5% is manageable, and the proximity to Maryville College creates consistent student rental demand.
How does the Smoky Mountains tourism affect Maryville real estate?
According to NPS visitor data and Blount County tourism statistics, Great Smoky Mountains National Park's 13.3 million annual visitors drive $180 million in county tourism revenue. This tourism economy supports short-term rental investment, hospitality employment, and general economic vitality that underpins housing demand.
What builders are active in Maryville?
According to Blount County building permit data, active builders in Maryville include DR Horton, Smith Douglas Homes, Eastwood Homes, and several local custom builders. New construction activity has averaged 85-95 residential permits annually over the past three years.
Is Maryville better than Sevierville for real estate investment?
According to GKAR and Sevier County Board of Realtors data, Maryville offers lower median prices ($345,000 vs $375,000), less tourism dependency, and a more diversified economy. Sevierville provides higher STR revenue potential but greater exposure to tourism cycle volatility. The choice depends on investment strategy and risk tolerance.
Conclusion: Build Your Maryville Practice at the Smoky Mountain Gateway
Maryville represents a uniquely attractive farming opportunity that combines Knoxville-metro commuter demand, Smoky Mountain lifestyle appeal, and a diversified local economy into a market that supports 250+ annual transactions at accessible price points. With median commissions of $18,630 and a total annual commission pool exceeding $4.7 million, agents who invest in systematic farming can build a sustainable practice in this growing community.
The key to success in Maryville is understanding and serving its diverse buyer segments — families seeking school quality, retirees pursuing mountain lifestyle, first-time buyers leveraging affordability, and investors targeting tourism-adjacent returns. By leveraging US Tech Automations to automate zone-based farming campaigns, segment buyer personas, track tourism impact on property values, and measure your ROI with precision, you can deliver the personalized market intelligence that converts farm contacts into listing appointments and closed transactions.
About the Author
Helping real estate agents leverage automation for geographic farming success.
