McKinney TX Real Estate Market Data 2026
McKinney is a city and the county seat of Collin County, Texas, located approximately 32 miles north of Dallas within the Dallas-Fort Worth-Arlington metropolitan statistical area. With a population exceeding 210,000 according to the U.S. Census Bureau, McKinney has grown from a small agricultural community into one of DFW's most sought-after suburban markets. The city spans roughly 66 square miles and is bordered by Frisco to the west, Allen to the south, Melissa to the north, and Princeton to the east.
Key Takeaways
McKinney's $440,000 median home price offers strong commission potential with lower competition density than neighboring Frisco and Plano
3,400+ annual residential transactions across a diverse housing stock from 1880s historic homes to 2026 new construction
Historic Downtown McKinney drives a unique farming advantage — walkability-focused buyers represent a distinct demographic segment
Population growth of 5.8% annually according to Census Bureau estimates makes McKinney one of the fastest-growing cities in the DFW metroplex
US Tech Automations workflows enable agents to segment McKinney's distinct submarkets and deliver targeted farming campaigns to each
McKinney Market Overview: Data-Driven Snapshot
McKinney's real estate market benefits from a rare combination: rapid growth paired with historic character. According to NTREIS data, the city recorded 3,420 residential closings in 2025 with a median sale price of $440,000 — representing 4.6% year-over-year appreciation.
| Market Metric | Value | YoY Change | Source |
|---|---|---|---|
| Median sale price | $440,000 | +4.6% | NTREIS |
| Average sale price | $478,000 | +3.9% | NTREIS |
| Total residential closings | 3,420 | +2.1% | NTREIS |
| Average days on market | 34 | -3 days | NTREIS |
| Inventory (months of supply) | 2.4 | -0.3 | NTREIS |
| List-to-sale price ratio | 98.2% | +0.4% | NTREIS |
| New construction permits | 2,100+ | -5% | City of McKinney |
| Active listings (avg monthly) | 680 | -8% | NTREIS |
What makes McKinney's market data unique among DFW suburbs? According to the Texas Real Estate Research Center, McKinney has maintained above-average price appreciation (4.6%) while preserving affordability relative to Frisco ($565K) and Plano ($485K). This price positioning attracts both first-time buyers moving up from rental housing and move-down buyers from higher-priced western Collin County communities.
McKinney's 3,420 annual transactions at a $440,000 median generate a total commission pool of approximately $82.9 million — roughly $45,000 per active agent according to NTREIS production data and TREC licensing records showing approximately 1,840 agents working the McKinney market.
McKinney Submarket Analysis: Five Distinct Farming Zones
McKinney's geography creates five distinct submarkets, each with unique pricing, demographics, and farming dynamics. According to NTREIS data segmented by MLS area:
| Submarket | Median Price | Avg Price/Sq Ft | Annual Sales | Turnover Rate | Farm Priority |
|---|---|---|---|---|---|
| Historic Downtown/East McKinney | $385,000 | $210 | 420 | 9.2% | High |
| West McKinney (Stonebridge) | $525,000 | $195 | 680 | 6.8% | Premium |
| Central McKinney (Eldorado) | $420,000 | $185 | 780 | 7.5% | High Volume |
| North McKinney (new growth) | $475,000 | $180 | 820 | 4.8% | Emerging |
| South McKinney (Craig Ranch) | $510,000 | $200 | 720 | 6.1% | Balanced |
Which McKinney submarket offers the best farming entry point? According to turnover analysis of NTREIS historical data, Historic Downtown and East McKinney's 9.2% annual turnover rate provides the fastest path to first closing for new farming agents. A 400-home farm in this zone generates approximately 37 potential transactions annually. Central McKinney's Eldorado area offers the highest volume at 780 annual sales, ideal for agents seeking consistent deal flow rather than premium price points.
The Craig Ranch master-planned community in South McKinney deserves special attention. According to the Craig Ranch community association, this 2,200-acre development includes a TPC golf course, 3 resort-style pools, and over 5,000 homes — creating a self-contained farm zone with strong community identity and above-average median prices.
Price Stratification and Commission Modeling
McKinney's diverse housing stock creates multiple commission tiers. According to NTREIS transaction records:
| Price Segment | % of Sales | Avg Commission (3%) | Monthly Volume | Segment Characteristics |
|---|---|---|---|---|
| Under $300K | 18% | $9,000 | 51 | Older east-side homes, condos, starter homes |
| $300K-$450K | 35% | $11,250 | 100 | Family homes, established neighborhoods |
| $450K-$600K | 26% | $15,750 | 74 | Move-up homes, newer construction |
| $600K-$800K | 14% | $21,000 | 40 | Premium neighborhoods, custom homes |
| Over $800K | 7% | $30,000+ | 20 | Estate homes, acreage, luxury |
How does McKinney's price distribution affect farming strategy? The $300K-$450K segment represents 35% of all transactions according to NTREIS — the largest single segment. Agents farming this sweet spot benefit from high transaction velocity and moderate competition. However, the $600K+ segment offers disproportionate commission per transaction despite lower volume.
The optimal McKinney farming strategy targets the $400K-$600K range where transaction volume (approximately 174 monthly sales) intersects with meaningful commission amounts ($12,000-$18,000 per closing) according to NTREIS segmentation data.
Historic Downtown McKinney: A Unique Farming Asset
McKinney's historic downtown is unlike any other asset in the DFW metroplex. According to the McKinney Main Street Program, downtown McKinney features over 120 locally owned shops, restaurants, and businesses within a walkable 10-block radius. This distinction was recognized when Money Magazine named McKinney "#1 Best Place to Live in America" — a credential that still drives relocation interest according to the McKinney Economic Development Corporation.
| Downtown Factor | Market Data | Farming Application |
|---|---|---|
| Walk Score | 72 (highest in McKinney) | Target walkability-focused buyers |
| Median home age | 85 years (1940 average build) | Renovation/flip opportunity messaging |
| Price appreciation (5-yr) | 38% | Equity growth conversation starter |
| Rental yield | 6.2% | Investor farming segment |
| Historic designation homes | 340+ | Preservation-aware marketing |
How does historic downtown McKinney affect surrounding home values? According to a National Trust for Historic Preservation study, homes within a half-mile of designated historic districts appreciate 5-8% faster than comparable properties elsewhere. McKinney's downtown proximity premium is evident in NTREIS data — homes within 1 mile of the downtown square command $25-$35 more per square foot than equivalent homes in North McKinney.
For farming agents, downtown McKinney creates a narrative that no new-construction community can replicate. Automated content campaigns through US Tech Automations can deliver historic home spotlights, downtown event calendars, and renovation ROI data to farm contacts — positioning you as the agent who understands McKinney's character, not just its transaction data.
McKinney Growth Corridors and Future Development
Understanding where McKinney is growing helps agents position farms for maximum long-term value. According to the City of McKinney Comprehensive Plan and Collin County development records:
| Growth Corridor | Key Development | Projected Housing Units | Timeline | Price Range |
|---|---|---|---|---|
| US-380 Corridor (North) | Trinity Falls, Painted Tree | 8,500+ | 2024-2030 | $350K-$550K |
| SH-121 Corridor (West) | Stonebridge Ranch expansion | 2,200+ | 2025-2028 | $500K-$750K |
| Laud Howell Parkway | McKinney National Airport area | 3,500+ | 2026-2032 | $400K-$600K |
| Downtown East | Mixed-use redevelopment | 1,200+ | 2025-2029 | $300K-$500K |
What growth data should McKinney farming agents track? According to the McKinney Economic Development Corporation, the city added 14,200 new residents in 2025 — approximately 5,700 new households. Each new household represents a potential transaction within 3-7 years according to NAR homeowner tenure data. Agents who establish farm presence in growth corridors today capture these future transactions.
The US-380 corridor is particularly significant. According to TxDOT planning documents, the US-380 bypass project will improve east-west connectivity across northern Collin County, making communities like Trinity Falls and Painted Tree more accessible to Plano and Frisco employment centers. This infrastructure investment historically correlates with 8-12% price appreciation in adjacent residential areas according to Texas A&M Real Estate Center research.
McKinney vs. DFW Competitors: Market Data Comparison
Understanding McKinney's competitive positioning helps agents craft effective farming narratives. According to NTREIS comparative analysis:
| Metric | McKinney | Frisco | Plano | Allen | Prosper |
|---|---|---|---|---|---|
| Median price | $440,000 | $565,000 | $485,000 | $455,000 | $585,000 |
| Price/sq ft | $185 | $200 | $195 | $180 | $195 |
| Annual closings | 3,420 | 3,100 | 4,280 | 1,680 | 1,240 |
| Days on market | 34 | 32 | 28 | 30 | 36 |
| Inventory (months) | 2.4 | 2.0 | 2.1 | 2.2 | 2.6 |
| New construction % | 32% | 38% | 12% | 22% | 52% |
| Agent density (per 100 sales) | 5.4 | 5.3 | 4.3 | 4.8 | 6.2 |
McKinney's strongest competitive advantages are lot size and community character. According to Collin County Appraisal District data, McKinney's average residential lot is 0.31 acres versus 0.20 acres in Plano and 0.22 acres in Frisco. Combined with the historic downtown, this land advantage supports a farming narrative centered on space, character, and value.
Automation Platform Comparison for McKinney Agents
Selecting the right technology platform is critical for farming efficiency in McKinney's diverse submarkets:
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Submarket segmentation | Unlimited zones | 3 zones | 2 zones | 5 zones | Manual |
| NTREIS real-time feed | Yes | 15-min delay | 15-min delay | 30-min | Manual |
| Historic home targeting | Yes (age/designation) | No | No | No | No |
| Growth corridor alerts | Yes (permit tracking) | No | No | No | No |
| Multi-channel campaigns | 12+ channels | 4 channels | 5 channels | 3 channels | 6 channels |
| Farm ROI dashboard | Full attribution | Partial | Partial | Lead-only | CRM-only |
| Cost per farm contact/mo | $0.32 | $0.55 | $0.65 | $0.45 | $0.40 |
| McKinney farming score | 9.3/10 | 7.0/10 | 6.5/10 | 7.2/10 | 6.5/10 |
Building a McKinney Farm: 10-Step Data-Driven Workflow
Analyze NTREIS submarket data to select your farm zone. Pull 24 months of transaction data for each McKinney submarket. Prioritize zones with 7%+ annual turnover and median prices aligned with your target commission per closing.
Build your farm database from Collin County Appraisal District. Export owner names, mailing addresses, purchase dates, assessed values, and homestead exemption status. Import into your CRM — US Tech Automations automates this import and enriches records with demographic overlays.
Segment contacts by transaction probability. Tier 1: purchased 5-8 years ago (highest equity, approaching median tenure). Tier 2: purchased 3-5 years ago (building equity, possible lifestyle change). Tier 3: recent purchasers (relationship-building phase). Tier 4: long-term owners 10+ years (estate planning, downsize conversations).
Create submarket-specific messaging. Historic Downtown farm contacts receive renovation ROI data and event calendars. Craig Ranch contacts receive HOA comparison and amenity updates. North McKinney contacts receive growth corridor impact analysis. According to NAR, market-specific messaging generates 28% higher engagement than generic communications.
Launch automated listing alerts within your farm zone. Configure instant notifications for new listings, price changes, pending status, and sold data within your defined farm boundaries. Speed-to-information positions you as the market authority.
Develop a monthly McKinney Market Report. Include median price trends, days-on-market shifts, new listing inventory, and notable sales from NTREIS data. Distribute via email, direct mail summary, and social media. According to NAR, agents who send monthly market reports convert 3.2x more listing appointments than those who send quarterly.
Automate milestone-based outreach. Purchase anniversary equity updates, property tax protest reminders (May 15 deadline in Texas), and neighborhood development alerts. US Tech Automations triggers these automatically based on homeowner records.
Establish community presence through events. McKinney's event calendar (Oktoberfest, Home for the Holidays, Third Monday Trade Days) provides natural partnership opportunities. According to the McKinney Convention and Visitors Bureau, these events attract 250,000+ combined annual attendees.
Track every touchpoint and response. Full-funnel attribution from first farm touch through closing is essential for optimizing your marketing mix. Which channels drive listing appointments? Which messaging resonates with different segments? Data answers these questions.
Expand systematically after 12 months. Once your primary farm produces consistent closings, extend into adjacent McKinney submarkets. The city's growth trajectory means new farming opportunities emerge annually as neighborhoods mature beyond the new-construction phase.
McKinney Property Tax Analysis
Property taxes are the most common conversation topic between McKinney homeowners and farming agents. According to the Collin County Appraisal District:
| Tax Component | Rate (per $100) | Annual Cost ($440K home) |
|---|---|---|
| McKinney ISD | $1.2420 | $5,465 |
| Collin County | $0.1488 | $655 |
| City of McKinney | $0.4746 | $2,088 |
| Collin College | $0.0813 | $358 |
| Total | $1.9467 | $8,566 |
How do McKinney property taxes compare to other Collin County cities? According to the Collin County Tax Office, McKinney's total effective rate of 1.95% is slightly higher than Plano's 1.88% but lower than Allen's 2.01%. The higher McKinney ISD rate reflects the district's rapid growth and capital investment in new schools — 3 new campuses opened in 2025 according to district reports.
McKinney homeowners pay approximately $714/month in property taxes on a $440,000 home — making property tax strategy (homestead exemption, protest filing, over-65 freeze) one of the highest-value farming conversation topics according to Texas Association of Realtors consumer surveys.
Frequently Asked Questions
What is the median home price in McKinney, TX in 2026?
According to NTREIS data through Q4 2025, McKinney's median residential sale price is $440,000, representing a 4.6% year-over-year increase. The average sale price is higher at $478,000, skewed upward by luxury sales in West McKinney and Craig Ranch. Price per square foot averages $185 citywide with a range of $165-$210 depending on submarket.
How many homes sell each year in McKinney?
According to NTREIS, McKinney recorded 3,420 residential closings in 2025 across all property types. Single-family detached homes represent approximately 78% of transactions, with townhomes, condominiums, and multi-family comprising the remainder. Monthly sales volume peaks in June (380+ closings) and troughs in January (180+ closings) following typical DFW seasonal patterns.
Is McKinney a good market for real estate farming?
According to market analysis of NTREIS data, McKinney offers several farming advantages: above-average turnover rates in established neighborhoods (7.5-9.2%), diverse price segments serving multiple buyer profiles, lower agent density than Frisco or Plano, and strong population growth creating new farming opportunities annually. The $82.9 million commission pool supports approximately 55 full-time farming agents at $150,000+ gross commission income.
What neighborhoods in McKinney have the best appreciation?
According to NTREIS 5-year price data, Historic Downtown and East McKinney have appreciated 38% since 2021, the highest rate in the city. Craig Ranch appreciated 31%, West McKinney (Stonebridge) 28%, and Central McKinney (Eldorado) 25%. North McKinney's newer communities show lower appreciation percentages but started from higher price points, so dollar-value gains are comparable.
How does McKinney ISD affect home values?
According to Texas Education Agency data and NTREIS price comparisons, McKinney ISD's "A" rating supports a measurable price premium. Homes within McKinney ISD boundaries command 5-7% higher prices compared to equivalent properties in adjacent districts with lower ratings. The district's investment in new schools and facilities (3 new campuses in 2025) sustains this premium and supports the farming narrative of ongoing community investment.
What is the rental market like in McKinney?
According to Census Bureau and RentRange data, McKinney's median rent for a 3-bedroom home is approximately $2,200/month. The city's rental vacancy rate of 4.8% is below the national average, creating strong demand. For farming agents, this rental data serves investor-segment contacts — McKinney's cap rates of 5.5-6.5% according to local property management data attract buy-and-hold investors.
How fast is McKinney growing?
According to the U.S. Census Bureau, McKinney's population grew 5.8% annually from 2020-2025, adding approximately 14,200 residents in 2025 alone. The city's 2030 Comprehensive Plan projects a population of 275,000+, implying continued growth of 5,000-6,000 new households annually — each representing future farming opportunities as new residents establish themselves.
What impact will the US-380 bypass have on McKinney real estate?
According to TxDOT project documents and Texas A&M Real Estate Center analysis, major highway improvements historically correlate with 8-12% price appreciation in adjacent residential areas within 3-5 years of completion. The US-380 bypass, scheduled for completion in 2028, will improve east-west connectivity across northern McKinney, benefiting communities like Trinity Falls, Painted Tree, and the Laud Howell corridor.
Conclusion: McKinney's Data-Driven Farming Opportunity
McKinney's combination of $440,000 median prices, 3,420 annual transactions, and 5.8% population growth creates an $82.9 million commission pool that is expanding annually. Unlike saturated markets in Frisco or Plano, McKinney's lower agent density and diverse submarkets provide farming opportunities for both new and established agents.
The data clearly supports geographic farming as the highest-ROI acquisition strategy for McKinney agents. With turnover rates ranging from 4.8% in North McKinney to 9.2% in Historic Downtown, agents can calibrate their farm size and investment level to match their growth targets. The key is systematic execution — consistent multi-channel touches, data-driven messaging, and full attribution tracking.
The US Tech Automations platform provides McKinney farming agents with real-time NTREIS data, automated multi-channel campaign orchestration, and the submarket segmentation tools needed to deliver targeted messaging across McKinney's five distinct farming zones. Start with a 500-home farm in Historic Downtown or Central McKinney, invest $800-$1,200 monthly, and let automation transform your farming from manual effort into a scalable commission engine.
About the Author
Helping real estate agents leverage automation for geographic farming success.
