Sunrise FL Real Estate Trends & Data 2026
Key Takeaways
Sunrise median home price reached $415,000 in early 2026, representing a 5.5% year-over-year increase according to Southeast Florida MLS data
The Sawgrass Mills and BB&T Center corridor is driving commercial-to-residential conversion trends that are reshaping western Sunrise according to Florida REALTORS
Active inventory rose 22% year-over-year, creating more opportunities for buyer agents according to Redfin
Sunrise's affordability advantage (22% below the Broward County median) is attracting first-time buyers and investors according to Zillow
Trend-monitoring automation through US Tech Automations allows agents to alert farm contacts when market shifts create buying or selling windows
Sunrise is a city of approximately 97,000 residents in central-western Broward County, Florida, known for the Sawgrass Mills Mall, the Amerant Bank Arena (home of the Florida Panthers NHL franchise), and its expansive network of golf communities within the Miami-Fort Lauderdale-Pompano Beach metropolitan statistical area. According to U.S. Census Bureau data, Sunrise spans 18 square miles and contains a diverse mix of housing from 1960s-era single-family homes in eastern sections to 1990s-2000s planned communities in the west. According to Florida REALTORS, Sunrise generated $985 million in residential transaction volume in 2025.
Current Market Trend Summary
According to Southeast Florida MLS data, Sunrise's real estate market in 2026 is defined by moderating appreciation, rising inventory, and shifting buyer demographics. According to Florida REALTORS, the city is transitioning from a tight seller's market toward more balanced conditions faster than most Broward County cities.
| Trend Indicator | Q4 2024 | Q4 2025 | Change | Direction |
|---|---|---|---|---|
| Median Sale Price | $393,000 | $415,000 | +5.5% | Rising |
| Active Listings | 245 | 299 | +22% | Increasing |
| Months of Supply | 2.2 | 3.0 | +0.8 | Normalizing |
| Median DOM | 32 | 40 | +8 days | Increasing |
| List-to-Sale Ratio | 97.5% | 96.2% | -1.3% | Declining |
| Closed Sales (Monthly) | 118 | 112 | -5.1% | Slight decline |
| Cash Buyer Share | 35% | 30% | -5% | Declining |
| Price Reductions (% of listings) | 22% | 29% | +7% | Increasing |
According to CoreLogic, Sunrise's market normalization is happening faster than neighboring Plantation and Weston due to Sunrise's larger condo inventory, which is more sensitive to insurance cost increases and interest rate changes. According to Zillow, the share of Sunrise listings with price reductions reached 29% in Q4 2025, the highest among major Broward County cities. According to Redfin, this creates opportunities for buyer agents who can negotiate favorable terms.
Is the Sunrise FL housing market slowing down? According to Florida REALTORS, Sunrise is experiencing normalization rather than decline, with prices still appreciating at 5.5% annually. According to Southeast Florida MLS data, the shift is most pronounced in the condo segment where months of supply reached 3.8, while single-family homes remain tighter at 2.2 months. According to NAR, this divergence between property types is a national trend amplified in South Florida by insurance costs.
| Property Type | Median Price | YoY Change | Months of Supply | Avg DOM |
|---|---|---|---|---|
| Single-Family | $525,000 | +6.2% | 2.2 | 32 |
| Townhome | $385,000 | +5.8% | 2.8 | 36 |
| Condo | $265,000 | +3.5% | 3.8 | 48 |
| All Types | $415,000 | +5.5% | 3.0 | 40 |
According to the Florida Office of Insurance Regulation, Sunrise condo owners face combined insurance, HOA, and special assessment costs that have increased 25%-40% since 2022, driven by Florida's milestone inspection requirements (SB 4-D post-Surfside) and reinsurance cost escalation. According to Florida REALTORS, these rising carrying costs are the primary driver of increased condo inventory.
According to Florida REALTORS, Sunrise's condo market softening presents a contrarian opportunity for investors and first-time buyers, with entry-level condos now available under $200,000, below replacement cost in many cases.
Neighborhood Trend Analysis
According to Broward County Property Appraiser data, Sunrise contains dramatically different housing markets within its borders, from 1960s-era eastern neighborhoods to modern western planned communities. According to Southeast Florida MLS data, these micro-markets are trending in different directions.
| Area | Median Price | Trend | Annual Turnover | Key Driver |
|---|---|---|---|---|
| Sawgrass/West Sunrise | $545,000 | +7.2% rising | 7.8% | Panther arena, amenities |
| Sunrise Lakes (55+) | $185,000 | +2.8% stable | 12.5% | Senior turnover cycle |
| Welleby/Central | $395,000 | +5.5% rising | 8.2% | Family demand |
| Pine Island/East | $365,000 | +4.8% stable | 7.5% | Affordability play |
| Nob Hill Area | $435,000 | +6.1% rising | 6.8% | School quality |
| Sunrise Golf Village | $285,000 | +3.2% softening | 9.8% | Insurance pressure |
According to Zillow, the Sawgrass/West Sunrise corridor is appreciating fastest due to proximity to the Florida Panthers arena, Sawgrass Mills Mall, and the expanding mixed-use developments that are transforming the area from purely commercial to residential-integrated. According to Redfin, the Florida Panthers' Stanley Cup championship has measurably increased interest in western Sunrise properties, with search volume up 18% since the 2024 win.
Which Sunrise neighborhoods are trending up? According to Southeast Florida MLS data, the Sawgrass corridor and Nob Hill area are the strongest performers, driven by commercial development spillover and school quality respectively. According to Florida REALTORS, the Sunrise Lakes 55+ community's 12.5% turnover rate creates the most transaction volume but at the lowest price points.
According to Redfin, the Florida Panthers' arena district is catalyzing $500 million in adjacent mixed-use development, which according to Florida REALTORS is expected to add 1,200 residential units and boost surrounding property values by 8%-12% over the next 3 years.
According to Broward County Property Appraiser data, eastern Sunrise neighborhoods built in the 1960s-1970s are experiencing a renovation wave, with 320+ building permits issued for major home improvements in 2025. According to CoreLogic, renovated homes in eastern Sunrise sell at 30%-40% premiums over non-renovated comparables.
Agents using US Tech Automations can set up neighborhood-specific trend alerts that notify farm contacts when their area's market dynamics shift, whether that means rising prices in western Sunrise or softening condo values that create buying opportunities. For price comparison data, see our Oakland Park home prices guide.
Buyer Demand and Migration Trends
According to Redfin migration data, Sunrise continues to attract domestic migrants seeking affordable South Florida housing. According to the U.S. Census Bureau, the city's population grew 3.8% between 2020 and 2025, with in-migration from the Northeast accounting for the majority of gains.
| Buyer Segment | % of Purchases | Avg Price | Trend | Primary Source |
|---|---|---|---|---|
| First-Time Buyers | 32% | $345,000 | Growing | Local renters |
| Move-Up Families | 25% | $485,000 | Stable | Sunrise/adjacent |
| Investors | 22% | $285,000 | Growing | Local + out-of-state |
| Out-of-State Relocators | 15% | $425,000 | Stable | NY, NJ, CT |
| Downsizers | 6% | $265,000 | Stable | Western Broward |
According to Florida REALTORS, first-time buyers account for 32% of Sunrise transactions, the highest rate among major Broward County cities, reflecting the city's role as an entry-level market for the metro area. According to NAR, Sunrise's $415,000 median is accessible to households earning $83,000+, expanding the potential buyer pool significantly compared to higher-priced neighbors.
Who is buying homes in Sunrise FL? According to the U.S. Census Bureau, Sunrise buyers are younger and more diverse than the Broward County average, with a median buyer age of 36 compared to the county average of 41. According to Redfin, the city attracts significant interest from Latin American and Caribbean immigrants establishing their first U.S. property. According to Florida REALTORS, 28% of Sunrise buyers are foreign-born, with Colombian, Jamaican, and Venezuelan communities well represented.
According to Realtor.com, online search interest for Sunrise real estate increased 12% year-over-year in 2025, driven by the city's affordability advantage and improved commercial amenities. According to Zillow, the share of Sunrise searches originating from out-of-state increased from 28% to 33% between 2024 and 2025, suggesting growing awareness of the city's value proposition.
Interest Rate and Affordability Impact
According to Freddie Mac, the current 6.45% mortgage rate environment affects Sunrise more significantly than higher-priced markets because a larger share of Sunrise buyers operate near their maximum purchasing power. According to Florida REALTORS, rate sensitivity is highest in the $300K-$500K segment where most Sunrise transactions occur.
| Rate Scenario | Monthly P&I ($415K, 10% down) | Qualifying Income | Impact on Demand |
|---|---|---|---|
| 5.5% | $2,120 | $76,300 | Strong surge, +15% sales |
| 6.0% | $2,240 | $80,600 | Moderate gain, +8% sales |
| 6.45% (current) | $2,345 | $84,400 | Current pace |
| 7.0% | $2,485 | $89,500 | Demand softening, -8% |
| 7.5% | $2,628 | $94,600 | Significant cooling, -15% |
According to CoreLogic, a 1% rate decrease would unlock approximately 18% additional buyers for Sunrise's median-priced homes, a higher sensitivity than the Broward County average of 14% because Sunrise buyers tend to be more leveraged. According to Freddie Mac's forecast, rates are expected to ease to 5.8%-6.2% by late 2026, which according to Florida REALTORS could boost Sunrise transaction volume by 10%-15%.
How are interest rates affecting the Sunrise housing market? According to NAR, the rate lock-in effect has constrained Sunrise inventory, with approximately 58% of mortgage holders on rates below 4.5%. According to Florida REALTORS, this lock-in is less pronounced in Sunrise than in Weston or Plantation because a higher share of Sunrise sellers are driven by life events (divorce, job change, relocation) rather than discretionary moves. According to Redfin, Sunrise's higher turnover rate suggests sellers are more willing to accept rate trade-offs than in wealthier communities.
According to Freddie Mac, each 0.25% rate decline increases the pool of qualified Sunrise buyers by approximately 2,000 households, potentially accelerating the market transition from buyer-favorable back toward seller's conditions.
According to Zillow, Sunrise's affordability advantage means it benefits disproportionately from rate declines, as the marginal buyer who enters the market at lower rates is most likely to target entry-level markets. According to Florida REALTORS, agents farming Sunrise should prepare for a demand surge if rates drop below 6%, with pre-built marketing campaigns ready to deploy.
Seasonal Trends and Market Timing
According to Southeast Florida MLS data, Sunrise exhibits seasonal patterns consistent with the broader South Florida market but with distinct characteristics driven by its snowbird population and family demographics.
| Month | Avg Monthly Sales | Avg Price | Best For | Strategy |
|---|---|---|---|---|
| Jan-Feb | 95 | $408,000 | Buyers (low competition) | Target motivated sellers |
| Mar-Apr | 125 | $425,000 | Sellers (peak demand) | List aggressively |
| May-Jun | 118 | $420,000 | Balanced | Family move-ins |
| Jul-Aug | 98 | $412,000 | Buyers (summer lull) | Negotiate aggressively |
| Sep-Oct | 90 | $405,000 | Buyers (lowest activity) | Off-season opportunities |
| Nov-Dec | 105 | $415,000 | Sellers (snowbird arrival) | Seasonal buyer campaigns |
According to Florida REALTORS, the March-April peak generates 28% of annual Sunrise transaction volume, driven by snowbird buyers making purchase decisions and families timing moves for the school year. According to NAR, agents who launch listing campaigns in January-February capture the pre-peak pricing advantage, with homes listed in February selling 8% faster than those listed in June.
When is the best time to buy or sell in Sunrise FL? According to Southeast Florida MLS data, sellers achieve the highest prices in March-April, while buyers find the most negotiating leverage in September-October when inventory peaks and competition drops. According to Redfin, the price difference between peak and trough months averages 4.8% in Sunrise, translating to a $20,000 swing on a $415,000 home.
According to Southeast Florida MLS data, Sunrise's price positioning compared to neighboring markets creates compelling value arguments for buyers:
| Market | Median Price | Price/SqFt | Schools (Avg) | Commute to FTL | Value Score |
|---|---|---|---|---|---|
| Sunrise | $415,000 | $258 | B+ | 20 min | Excellent |
| Plantation | $575,000 | $295 | A | 15 min | Good |
| Coral Springs | $595,000 | $278 | A | 25 min | Good |
| Tamarac | $380,000 | $242 | B | 18 min | Strong |
| Weston | $685,000 | $342 | A | 30 min | Premium |
For trend comparisons with the neighboring Plantation market, see our Plantation real estate trends analysis and Coral Springs agent guide.
How to Leverage Sunrise Market Trends for Farming
Capitalizing on Sunrise's evolving market requires systematic trend monitoring and rapid campaign adjustment. According to NAR, trend-aware farming agents capture 35% more listings during market transitions.
Monitor the condo vs. single-family divergence. According to Southeast Florida MLS data, Sunrise's condo and single-family markets are moving in different directions. Track months of supply for each property type separately and adjust your farming messaging to reflect current conditions in each segment.
Set up arena district development alerts. According to Florida REALTORS, the Panthers arena district development is the most significant price catalyst in western Sunrise. According to Broward County building permit data, track new development approvals and construction milestones that signal upcoming value changes.
Target the Sunrise Lakes turnover wave. According to Southeast Florida MLS data, the Sunrise Lakes 55+ community's 12.5% annual turnover generates approximately 950 transactions per year. According to Florida REALTORS, this community alone could support a dedicated farming agent.
Create rate-sensitivity campaigns. According to Freddie Mac, Sunrise's buyer pool is highly sensitive to rate changes. Build pre-written campaigns through US Tech Automations that automatically deploy when rates cross key thresholds (6.0%, 5.75%, 5.5%), alerting farm contacts to expanding purchasing power.
Track renovation activity in eastern Sunrise. According to Broward County building permit records, eastern Sunrise generates 320+ major renovation permits annually. According to CoreLogic, each completed renovation raises comparable values for neighboring properties by 2%-4%.
Analyze insurance cost trends for condo farming. According to the Florida Office of Insurance Regulation, rising condo costs are the primary market driver in Sunrise. According to Florida REALTORS, agents who can explain insurance dynamics and help sellers price accordingly win more listings in the condo segment.
Position for the first-time buyer segment. According to NAR, 32% of Sunrise buyers are first-time purchasers. According to Florida REALTORS, first-time buyer educational content generates the highest engagement rates among Sunrise farming materials. Build automated nurture sequences that guide renters toward homeownership.
Compare Sunrise value against adjacent markets. According to Zillow, Sunrise's 22% discount to the Broward County median is a compelling value story. According to Florida REALTORS, create comparison graphics showing what $415,000 buys in Sunrise versus Plantation ($575K), Weston ($685K), or Fort Lauderdale ($675K).
Track investor activity trends. According to Redfin, investor purchases in Sunrise grew from 18% to 22% of total sales between 2023 and 2025. According to Florida REALTORS, monitoring investor entry and exit patterns helps predict future inventory waves and price shifts.
Build seasonal marketing calendars. According to Southeast Florida MLS data, align your farming campaigns with Sunrise's seasonal patterns. Launch listing-acquisition campaigns in January-February, buyer-focused campaigns in July-September, and snowbird-targeted outreach in October-November. US Tech Automations automates this seasonal cadence based on historical data.
Technology Platform Comparison for Trend Farming
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Property Type Trend Split | SFH vs condo vs TH | No | No | No | No |
| Rate Sensitivity Alerts | Auto-deploy at thresholds | No | No | No | No |
| Seasonal Campaign Scheduling | AI-optimized timing | Manual | Manual | No | Manual |
| Development Pipeline Tracking | Permit data + impact | No | No | No | No |
| Insurance Cost Modeling | Condo assessment alerts | No | No | No | No |
| Value Comparison Graphics | Auto-generated | No | No | No | No |
| 55+ Community Farming Tools | Age-targeted workflows | Basic | No | No | No |
| Starting Monthly Cost | $149 | $499 | $1,000+ | $295 | $69 (CRM only) |
According to NAR's technology survey, agents who use trend-monitoring platforms during market transitions close 28% more listings than agents who rely on lagging MLS data. According to Florida REALTORS, the advantage is greatest in markets like Sunrise where conditions are actively shifting.
Frequently Asked Questions
What is the median home price in Sunrise FL in 2026?
According to Southeast Florida MLS data, the median home price in Sunrise reached $415,000 in Q4 2025. According to Zillow, single-family homes average $525,000, townhomes $385,000, and condos $265,000. According to Redfin, Sunrise remains one of the most affordable major cities in Broward County, trading at a 22% discount to the county median.
Is Sunrise FL a good place to buy in 2026?
According to Florida REALTORS, Sunrise offers one of the best value propositions in Broward County for 2026 buyers, with rising inventory creating negotiating opportunities and prices still below replacement cost in many segments. According to Zillow, the 5.5% appreciation rate balances growth with affordability. According to CoreLogic, the market's low risk of price decline makes it a safe entry point for first-time buyers.
How is the Florida Panthers arena affecting Sunrise real estate?
According to Redfin, the Panthers' 2024 Stanley Cup championship increased search interest in western Sunrise by 18%. According to Florida REALTORS, the arena district development is catalyzing $500 million in mixed-use construction that is projected to add 1,200 residential units. According to Broward County Property Appraiser data, properties within 2 miles of the arena have appreciated 15% faster than the Sunrise average since 2023.
What are the cheapest neighborhoods in Sunrise FL?
According to Southeast Florida MLS data, the Sunrise Lakes 55+ community offers the most affordable options with a $185,000 median for age-restricted properties. According to Broward County Property Appraiser records, eastern Sunrise condos along Sunrise Boulevard and Oakland Park Boulevard trade from $150,000-$225,000. According to Redfin, these price points offer some of the best entry-level opportunities in all of Broward County.
How long do homes take to sell in Sunrise FL?
According to Southeast Florida MLS data, the median days on market in Sunrise was 40 in Q4 2025, up from 32 a year earlier. According to Redfin, single-family homes sell in 32 days on average while condos take 48 days. According to Florida REALTORS, the longer selling times reflect the market's normalization and give buyers more negotiating leverage than they had in 2022-2024.
Are Sunrise FL condo prices dropping?
According to Zillow, Sunrise condo prices are still rising at 3.5% annually but significantly slower than the 8%+ pace of 2022-2023. According to Florida REALTORS, rising insurance costs, HOA special assessments, and SB 4-D milestone inspection requirements are increasing carrying costs and moderating demand. According to Southeast Florida MLS data, condo inventory has risen to 3.8 months of supply, approaching balanced market conditions.
What schools serve Sunrise FL?
According to Broward County Public Schools, Sunrise is served by schools including Sunrise Middle, Piper High School, and Sawgrass Springs Middle. According to BCPS data, school ratings vary by zone, with the Nob Hill area schools generally rated highest. According to Redfin, school zone quality directly correlates with neighborhood home prices, with A-rated zones commanding 10%-15% premiums.
Is Sunrise a good market for rental properties?
According to Zillow Rental Manager, Sunrise single-family rental yields average 7.2%-8.8%, among the highest in Broward County. According to the U.S. Census Bureau, 42% of Sunrise housing is renter-occupied, indicating robust tenant demand. According to Redfin, investor purchases account for 22% of Sunrise transactions. According to Florida REALTORS, eastern Sunrise condos offer the best cash flow returns at purchase prices below $250,000.
How does Sunrise compare to Coral Springs for real estate?
According to Southeast Florida MLS data, Sunrise's $415,000 median is approximately 30% below Coral Springs' $595,000 median. According to Redfin, Sunrise offers more affordable entry points but Coral Springs provides stronger school ratings and higher appreciation rates. According to Florida REALTORS, buyers choosing between the two cities typically prioritize either affordability (Sunrise) or schools (Coral Springs).
Conclusion: Ride the Sunrise Market Wave
Sunrise's transitional market in 2026 creates prime opportunities for agents who can read trends and communicate them effectively to farm contacts. According to Florida REALTORS, the cities that shift fastest from seller's to balanced markets generate the most listing opportunities for proactive agents.
US Tech Automations equips Sunrise farming agents with real-time trend monitoring, rate-sensitivity alerts, and seasonal campaign automation that capitalize on the market's dynamic conditions. Whether you're targeting the booming arena district or positioning for condo market opportunities, the right technology platform turns market intelligence into closings. Visit ustechautomations.com to build your Sunrise trend-based farming strategy today.
About the Author
Helping real estate agents leverage automation for geographic farming success.
