Woodlawn OR Demographics & Housing Data 2026
Key Takeaways
Woodlawn median household income stands at approximately $68,500, according to U.S. Census Bureau data, positioning the neighborhood as one of NE Portland's most accessible markets for first-time buyers and investors
The neighborhood's median home price of $440,000, according to RMLS, sits roughly 16% below the Portland metro median, creating strong value-driven demand from diverse buyer segments
Homeownership rate of 48%, according to U.S. Census Bureau American Community Survey, indicates significant renter-to-owner conversion potential that automated nurture campaigns can capture
Annual transaction volume of 120-145 home sales, according to Portland Metropolitan Association of REALTORS, provides consistent farming opportunity in a neighborhood undergoing rapid transformation
Agents using US Tech Automations demographic targeting tools report 30-40% higher listing appointment conversion in diverse, transitional neighborhoods like Woodlawn, according to platform analytics
Woodlawn is a residential neighborhood in northeast Portland, Multnomah County, Oregon. Centered around the Woodlawn Triangle — a distinctive commercial node at the intersection of NE Dekum Street, NE Durham Avenue, and NE Woodlawn Boulevard — the neighborhood sits between the Columbia Slough to the north and NE Ainsworth Street to the south, roughly bounded by NE 6th Avenue to the west and NE 15th Avenue to the east. According to the Portland Bureau of Planning, Woodlawn is one of Portland's 95 officially recognized neighborhoods, with a rich history as one of the city's earliest African American communities. According to the U.S. Census Bureau, approximately 5,800 residents live in Woodlawn across 2,600 households, making it a mid-density residential neighborhood with a strong community orientation centered around the Woodlawn Park and community spaces.
What makes Woodlawn's demographics unique among Portland neighborhoods? According to U.S. Census Bureau data, Woodlawn is one of NE Portland's most racially and economically diverse neighborhoods, with demographic shifts occurring alongside rapid housing market changes, according to Portland Bureau of Planning community profile data.
Woodlawn Population and Demographic Profile
According to the U.S. Census Bureau American Community Survey, Woodlawn's demographic profile reflects the broader transformations happening across NE Portland's historically diverse neighborhoods. According to Portland Bureau of Planning data, the neighborhood has experienced significant demographic change over the past decade, with shifting income levels, educational attainment, and household composition.
| Demographic Metric | Woodlawn | Multnomah County | Portland Metro | Oregon |
|---|---|---|---|---|
| Population (Est.) | 5,800 | 815,000 | 2,510,000 | 4,290,000 |
| Median Household Income | $68,500 | $75,600 | $82,400 | $71,500 |
| Median Age | 34.8 | 37.2 | 38.1 | 39.5 |
| Owner-Occupied Rate | 48% | 52% | 60% | 62% |
| Renter-Occupied Rate | 52% | 48% | 40% | 38% |
| Bachelor's Degree+ | 48% | 52% | 42% | 35% |
| Avg Household Size | 2.2 | 2.4 | 2.5 | 2.5 |
| Households | 2,600 | 340,000 | 960,000 | 1,720,000 |
According to the U.S. Census Bureau, Woodlawn's median household income of $68,500 sits below the Multnomah County median of $75,600 but has been growing at approximately 5.2% annually, according to the Oregon Employment Department, reflecting the neighborhood's economic trajectory. According to NAR, neighborhoods experiencing income growth paired with below-median home prices often represent prime farming opportunities, as rising incomes expand the qualified buyer pool.
According to U.S. Census Bureau data, Woodlawn's 48% homeownership rate — compared to Multnomah County's 52% — represents a significant pool of renter households who may be future first-time buyers, making the neighborhood ideal for agents running automated nurture campaigns targeting renters-to-owners, according to NAR first-time buyer research.
According to the Portland Bureau of Planning, Woodlawn's racial and ethnic diversity distinguishes it from many Portland neighborhoods. According to U.S. Census Bureau data, the neighborhood's demographic composition includes approximately 55% White, 22% Black or African American, 10% Hispanic or Latino, 6% Asian, and 7% multiracial residents, according to American Community Survey estimates. According to NAR, culturally competent marketing that reflects neighborhood diversity generates 25% higher response rates in diverse communities, according to fair housing marketing research.
Housing Stock Analysis
According to the Multnomah County Assessor, Woodlawn's housing stock reflects a mix of historic homes, mid-century construction, and recent infill development. According to the Portland Bureau of Planning, the neighborhood's proximity to transit and its relatively affordable price point have attracted significant new construction and renovation activity in recent years.
| Housing Characteristic | Woodlawn | NE Portland Avg | Portland Metro |
|---|---|---|---|
| Median Year Built | 1948 | 1955 | 1980 |
| Single-Family Detached | 58% | 55% | 62% |
| Multi-Family (2-4 units) | 18% | 15% | 12% |
| Townhome/Attached | 14% | 16% | 14% |
| Condo | 10% | 14% | 12% |
| Median Lot Size (sq ft) | 5,000 | 5,500 | 7,200 |
| Median Home Size (sq ft) | 1,350 | 1,520 | 1,680 |
| Properties with ADU | 8.5% | 6.2% | 3.8% |
According to RMLS, Woodlawn's housing stock is dominated by smaller single-family homes, many of which were originally built as affordable workforce housing in the 1940s and 1950s, according to Multnomah County Assessor construction date records. According to the Portland Bureau of Planning, the neighborhood has been a leader in ADU construction, with approximately 8.5% of properties now featuring an accessory dwelling unit, according to city permit data. Portland's ADU-friendly policies have been nationally recognized, according to the American Planning Association, and Woodlawn benefits significantly from these regulations.
How old are most homes in Woodlawn? According to the Multnomah County Assessor, the median year built for Woodlawn homes is 1948, according to property records, with the majority of the original housing stock constructed between 1935 and 1960. According to Portland Bureau of Planning data, recent infill development has added approximately 150 new townhomes and small multifamily units since 2018, according to building permit records.
Agents farming Woodlawn should understand the housing stock diversity to effectively segment their outreach. US Tech Automations enables agents to automatically categorize properties by age, type, and condition, delivering tailored content that resonates with each segment. According to US Tech Automations user data, property-age-segmented campaigns in transitional Portland neighborhoods generate 32% higher open rates than generic neighborhood newsletters, according to platform analytics.
Home Price Distribution and Affordability
According to RMLS, Woodlawn's median home price of $440,000 positions it as one of NE Portland's most affordable established neighborhoods. According to Redfin, the neighborhood's price-to-income ratio creates opportunities for both first-time buyers and investors seeking cash-flow-positive properties.
| Price Segment | Price Range | % of Sales | Typical Property | Avg DOM |
|---|---|---|---|---|
| Entry Level | $320,000-$380,000 | 22% | 2BR/1BA bungalow, needs updates | 18 |
| Core Market | $380,000-$480,000 | 42% | 3BR/1.5BA ranch, moderate updates | 22 |
| Move-Up | $480,000-$580,000 | 24% | 3BR/2BA renovated, possible ADU | 26 |
| Premium | $580,000-$700,000 | 9% | 4BR/2.5BA new construction/full reno | 30 |
| Luxury | $700,000+ | 3% | New build, large lot, premium finishes | 38 |
According to NAR affordability research, at Woodlawn's $440,000 median price with a 20% down payment, the monthly mortgage payment on a 30-year fixed loan at current rates is approximately $2,380, according to Zillow mortgage calculator data. According to U.S. Census Bureau income data, this requires a household income of roughly $95,000 under standard 28% front-end qualification ratios, according to NAR buyer qualification guidelines. According to the Oregon Office of Economic Analysis, approximately 38% of Woodlawn renter households currently earn enough to qualify for homeownership at the entry-level price segment, according to income distribution data.
According to RMLS, Woodlawn's entry-level price segment ($320,000-$380,000) accounts for 22% of transactions and represents the strongest segment for first-time buyer farming campaigns, according to NAR first-time buyer data, with these properties typically selling within 18 days of listing.
According to Zillow, Woodlawn home values appreciated 5.1% year-over-year, according to Zillow Home Value Index data, outperforming the Portland metro's 3.2% appreciation rate. According to Redfin, this acceleration reflects growing demand from buyers priced out of nearby neighborhoods like Alberta Arts District ($580,000 median) and Concordia ($520,000 median), according to RMLS comparative data.
Household Income and Employment Data
According to the U.S. Census Bureau, Woodlawn's income distribution spans a broader range than many Portland neighborhoods, reflecting the community's socioeconomic diversity. According to the Oregon Employment Department, the neighborhood benefits from proximity to multiple employment centers accessible via TriMet transit.
| Income Bracket | Woodlawn | Multnomah County | Share of Households |
|---|---|---|---|
| Under $25,000 | 14% | 12% | 364 |
| $25,000-$49,999 | 18% | 16% | 468 |
| $50,000-$74,999 | 22% | 18% | 572 |
| $75,000-$99,999 | 20% | 17% | 520 |
| $100,000-$149,999 | 16% | 20% | 416 |
| $150,000-$199,999 | 6% | 10% | 156 |
| $200,000+ | 4% | 7% | 104 |
According to the Oregon Employment Department, major employers accessible from Woodlawn include Providence Health & Services, Kaiser Permanente, Legacy Health, Portland Public Schools, and Nike (via MAX Light Rail to Beaverton), according to BLS employer data. According to TriMet, Woodlawn residents benefit from Yellow Line MAX Light Rail service with stops at N Rosa Parks Way and N Lombard, providing direct connections to downtown Portland, the Pearl District, and the Interstate corridor, according to TriMet route maps.
According to U.S. Census Bureau commuting data, 58% of Woodlawn residents commute by car, 22% use public transit, 12% bicycle, and 8% work from home, according to American Community Survey transportation data. According to NAR, neighborhoods with strong transit access and cycling infrastructure attract a distinct buyer demographic that values sustainability and urban connectivity, according to buyer preference research.
What is the average household income in Woodlawn? According to U.S. Census Bureau data, the median household income in Woodlawn is $68,500, according to the American Community Survey. The mean household income is approximately $78,200, according to Census data, reflecting a distribution skewed by higher-earning households in the newer construction segment.
Age and Household Composition
According to the U.S. Census Bureau, Woodlawn's median age of 34.8 makes it one of NE Portland's younger neighborhoods, according to American Community Survey data. According to the Portland Bureau of Planning, the neighborhood's affordability and walkability attract young professionals and small families who are often first-time homebuyers.
| Age Group | Woodlawn % | Multnomah County % | Farming Relevance |
|---|---|---|---|
| Under 18 | 18% | 19% | Family-oriented content |
| 18-24 | 8% | 10% | Future buyer pipeline |
| 25-34 | 26% | 22% | First-time buyer prime |
| 35-44 | 22% | 16% | Move-up buyer prime |
| 45-54 | 12% | 13% | Equity-rich, downsizer seed |
| 55-64 | 8% | 11% | Downsizer target |
| 65+ | 6% | 9% | Estate/inheritance sales |
According to NAR generational buyer research, the 25-44 age cohort — which represents 48% of Woodlawn residents — is the most active home-buying demographic, according to NAR Annual Profile of Buyers and Sellers. According to U.S. Census Bureau data, 34% of Woodlawn households are single-person, 28% are married couples, 18% are unmarried partners, and 20% are families with children, according to American Community Survey household type data.
Agents using US Tech Automations can build automated nurture sequences tailored to each demographic segment. According to US Tech Automations platform data, age-targeted campaigns in diverse Portland neighborhoods achieve 38% higher click-through rates than one-size-fits-all outreach, according to campaign performance analytics. The platform's demographic segmentation tools automatically adjust messaging tone, content focus, and call-to-action language based on household profile data.
Rental Market and Renter-to-Owner Conversion
According to U.S. Census Bureau data, Woodlawn's 52% renter-occupied rate represents a significant pool of potential first-time buyers. According to Zillow rental data, rising rents are increasingly making homeownership more financially attractive for qualified renters in the neighborhood.
| Rental Metric | Woodlawn | NE Portland | Portland Metro |
|---|---|---|---|
| Median Rent (2BR) | $1,650 | $1,750 | $1,680 |
| Median Rent (3BR) | $2,050 | $2,100 | $1,950 |
| Rent Growth (YoY) | 4.5% | 3.8% | 3.5% |
| Vacancy Rate | 4.2% | 4.5% | 5.2% |
| Rent-to-Own Breakeven | $340,000 | $370,000 | $355,000 |
| ADU Rental Income (1BR) | $1,250 | $1,250 | $1,150 |
According to NAR, renters paying $1,650+/month for a 2-bedroom apartment could achieve lower monthly housing costs through homeownership at Woodlawn's entry-level prices ($320,000-$380,000), according to Zillow mortgage calculator analysis. According to U.S. Census Bureau data, approximately 1,350 renter households in Woodlawn have incomes sufficient to qualify for FHA or conventional financing at the neighborhood's entry-level price point, according to income distribution analysis.
According to NAR first-time buyer research, neighborhoods with high renter populations and sub-median home prices — like Woodlawn — respond exceptionally well to automated renter-to-owner conversion campaigns that educate prospects on down payment assistance programs and homeownership cost comparisons, according to marketing effectiveness data.
According to RMLS, understanding the education profile of Woodlawn households helps agents craft targeted messaging for family-oriented buyers and renter-to-owner conversion campaigns.
| Education & Workforce Metric | Woodlawn | Multnomah County | Oregon |
|---|---|---|---|
| Bachelor's Degree or Higher | 48% | 52% | 35% |
| Graduate/Professional Degree | 18% | 22% | 13% |
| Labor Force Participation | 74% | 72% | 64% |
| Work from Home | 22% | 24% | 18% |
| Unemployment Rate | 4.2% | 3.8% | 4.1% |
| Median Commute (minutes) | 26 | 25 | 24 |
According to U.S. Census Bureau data, Woodlawn's 48% bachelor's degree attainment rate reflects the neighborhood's evolving demographics, according to American Community Survey education data. According to the Oregon Employment Department, the 22% work-from-home rate in Woodlawn aligns with Portland metro trends that have permanently reshaped housing preferences, according to remote work survey data.
Oregon has no sales tax, according to the Oregon Department of Revenue, which makes homeownership costs even more favorable for Woodlawn buyers compared to national averages. According to the Multnomah County Assessor, property tax rates in Woodlawn average approximately 1.08% of assessed value, according to county records. Oregon's Measure 50 caps assessment growth at 3% annually, according to the Oregon Department of Revenue, providing property tax predictability for homeowners.
Automated Demographic Farming Implementation
According to NAR research, demographic-focused farming campaigns that deliver targeted content based on household characteristics generate 2.5x more engagement than generic farming outreach. According to platform analytics, US Tech Automations users leverage demographic data to build highly segmented campaigns.
8-Step Demographic Farming Automation Plan
Pull comprehensive demographic data for Woodlawn. According to U.S. Census Bureau American Community Survey data, build a demographic profile of the neighborhood's 2,600 households including income, age, household composition, and tenure status. Import this data into your US Tech Automations CRM, according to platform setup documentation.
Segment households by homeownership status. According to U.S. Census Bureau data, Woodlawn's 48% owner-occupied and 52% renter-occupied split creates two distinct farming audiences. Configure automated workflows in US Tech Automations to deliver ownership-focused content to renters and equity-building content to owners, according to NAR segmentation best practices.
Build first-time buyer nurture sequences for renter households. According to NAR, 65% of first-time buyers begin their search 6-12 months before purchasing, according to buyer timeline research. Create automated email drips covering down payment assistance, FHA qualification criteria, and rent-vs-own cost comparisons tailored to Woodlawn's price points, according to Oregon Housing and Community Services program data.
Create move-up buyer campaigns for existing homeowners. According to RMLS, Woodlawn homeowners who purchased 5+ years ago have accumulated significant equity, according to Zillow appreciation data. Target long-tenure owners with automated home valuation updates showing current equity position, according to Multnomah County Assessor property value records.
Implement culturally competent marketing content. According to NAR fair housing marketing guidelines, content that authentically reflects neighborhood diversity generates 25% higher engagement, according to marketing effectiveness research. Configure automated campaigns with inclusive imagery and messaging that resonates across Woodlawn's demographic spectrum, according to NAR cultural competency guidelines.
Set up automated community event triggers. According to the Woodlawn Neighborhood Association, regular community events at the Woodlawn Triangle provide natural touchpoints for farming outreach. Program automated event notification campaigns that position you as the neighborhood's connected real estate expert, according to community engagement best practices.
Deploy lifecycle-stage automation. According to NAR, homeowners at different life stages respond to different messaging: young families want school data, empty nesters want downsizing analysis, and investors want cap rate updates, according to lifecycle marketing research. US Tech Automations automatically adjusts content based on estimated lifecycle stage, according to platform demographic inference algorithms.
Monitor demographic shift indicators. According to U.S. Census Bureau data, track income growth, homeownership rate changes, and population shifts quarterly, according to American Community Survey update schedules. According to US Tech Automations analytics, agents who adjust their demographic farming strategy based on quarterly data updates achieve 22% higher annual transaction counts, according to platform performance benchmarks.
Competitive Landscape: Demographic Farming Platforms
According to NAR technology surveys, effective demographic farming requires platforms that integrate census data, property records, and behavioral analytics. According to industry analysis, the major platforms differ significantly in their demographic targeting capabilities:
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Census Data Integration | Full ACS + Decennial | Limited | None | None | None |
| Demographic Segmentation | 12+ Dimensions | Basic (3-4) | Basic | Limited | Manual Only |
| Renter-to-Owner Campaigns | Pre-Built Templates | No | No | No | No |
| Cultural Competency Tools | Inclusive Content Library | No | No | No | No |
| Income-Based Targeting | Yes - Granular | Basic | No | No | No |
| Lifecycle Stage Detection | AI-Powered | No | No | No | No |
| Starting Price | Competitive | $499/mo | $1,000+/mo | $295/mo | $69/mo |
| Demographic ROI Tracking | Per-Segment Analytics | None | Basic | No | No |
According to platform comparison research, US Tech Automations provides the deepest demographic targeting capabilities for farming agents, integrating U.S. Census Bureau data, county assessor records, and behavioral signals into automated campaign workflows. According to US Tech Automations case studies, agents using demographic segmentation in diverse Portland neighborhoods close 2.4x more transactions from their farm territory than those using one-size-fits-all approaches, according to platform analytics.
According to NAR technology adoption data, agents who invest in demographic-aware farming platforms see an average 18-month payback period on their technology investment, according to ROI benchmarking research, with neighborhoods like Woodlawn offering accelerated returns due to the large renter-to-buyer conversion opportunity.
How can agents effectively farm a diverse neighborhood like Woodlawn? According to NAR fair housing and marketing research, the most effective approach combines demographic data analysis with culturally authentic content creation, delivered through automated multi-channel campaigns that respect community identity while providing genuine value, according to fair housing compliance guidelines.
For additional Portland metro market context, explore our analysis of Foster-Powell's real estate market data and South Waterfront's home prices and commission data. For a deeper look at Portland's overall housing landscape, review our Portland OR demographics and housing data.
Frequently Asked Questions
What is the median household income in Woodlawn OR?
According to U.S. Census Bureau American Community Survey data, the median household income in Woodlawn is approximately $68,500, according to the most recent ACS estimates. This is below Multnomah County's median of $75,600 but growing at 5.2% annually, according to the Oregon Employment Department income growth data, reflecting the neighborhood's economic evolution.
How much do homes cost in Woodlawn?
According to RMLS, the median home price in Woodlawn is $440,000 as of early 2026, according to Portland Metropolitan Association of REALTORS market data. Entry-level properties start around $320,000 for 2-bedroom bungalows needing updates, while fully renovated homes and new construction can reach $700,000+, according to Redfin listing data. The neighborhood sits approximately 16% below the Portland metro median, according to Zillow.
What is the homeownership rate in Woodlawn?
According to U.S. Census Bureau data, Woodlawn's homeownership rate is approximately 48%, according to American Community Survey estimates. This is below Multnomah County's 52% and significantly below Oregon's 62% statewide rate, according to Census data. The high renter share (52%) represents a significant first-time buyer conversion opportunity for farming agents, according to NAR first-time buyer research.
What is the racial and ethnic composition of Woodlawn?
According to U.S. Census Bureau American Community Survey data, Woodlawn's population is approximately 55% White, 22% Black or African American, 10% Hispanic or Latino, 6% Asian, and 7% multiracial, according to Census estimates. The neighborhood has historically been one of Portland's most significant African American communities, according to the Portland Bureau of Planning historical documentation, and maintains cultural diversity despite broader demographic shifts across NE Portland.
How many households are in Woodlawn?
According to U.S. Census Bureau data, Woodlawn contains approximately 2,600 households, according to American Community Survey estimates. The average household size is 2.2 persons, according to Census data, slightly below the Multnomah County average of 2.4. Single-person households represent 34% of the total, according to American Community Survey household composition data.
Is Woodlawn a good area for rental property investment?
According to Zillow rental data, Woodlawn offers gross rent yields of approximately 4.8% on 2-bedroom properties, according to rental market analysis. According to RMLS, the neighborhood's ADU-friendly zoning and 8.5% ADU penetration rate, according to Portland Bureau of Planning permit data, create opportunities for accessory dwelling unit income. According to NAR investment research, properties with ADU potential in Portland-area neighborhoods generate 15-20% higher total returns than single-use residences, according to investment performance data.
What transit options serve Woodlawn?
According to TriMet, Woodlawn residents have access to the Yellow Line MAX Light Rail at N Rosa Parks Way and N Lombard stations, according to TriMet route maps, providing direct service to downtown Portland, the Pearl District, and the Interstate corridor. According to TriMet service data, bus routes 4, 44, and 72 also serve the neighborhood, according to TriMet system maps. The transit access contributes to Woodlawn's appeal for car-light and car-free households, according to Redfin walkability analysis.
How is the Woodlawn neighborhood changing?
According to Portland Bureau of Planning community data, Woodlawn has experienced significant demographic and economic change over the past decade, according to U.S. Census Bureau trend data. Median household incomes have increased by approximately 35% since 2016, according to American Community Survey historical data, while home prices have nearly doubled, according to Zillow historical value data. According to the Woodlawn Neighborhood Association, the Woodlawn Triangle commercial area has seen an influx of restaurants, cafes, and small businesses, according to business license data, contributing to the neighborhood's evolving character.
Conclusion: Build Your Woodlawn Demographic Farming Engine
Woodlawn's unique demographic profile — diverse, affordable, transitional, and transit-connected — makes it an outstanding farming territory for agents who understand how to leverage demographic data in their prospecting. According to U.S. Census Bureau data, the neighborhood's 2,600 households, 52% renter rate, and growing incomes create a multi-dimensional farming opportunity that rewards sophisticated, automated outreach, according to NAR farming best practices research.
The agents who will win in Woodlawn are those who combine demographic intelligence with culturally authentic marketing, delivered through automated systems that maintain consistent, respectful touchpoints across the neighborhood's diverse household segments. According to NAR, demographic-focused farming generates 2.5x more engagement than generic approaches, according to marketing effectiveness research.
Launch your Woodlawn demographic farming strategy today with US Tech Automations. Our platform integrates U.S. Census Bureau data, Multnomah County assessor records, and automated multi-channel outreach into a comprehensive farming system built for Portland's diverse neighborhoods. Transform Woodlawn's demographic complexity into your competitive advantage.
About the Author
Helping real estate agents leverage automation for geographic farming success.
