Yorktown VA Demographics & Housing Data 2026
Yorktown is a census-designated place (CDP) in York County, Virginia, situated on the southern bank of the York River within the Hampton Roads metropolitan area. Known worldwide as the site of the decisive 1781 Battle of Yorktown, this community of roughly 195 residents in the historic core — and over 68,000 across greater York County — combines Revolutionary War heritage with a modern suburban housing market that consistently outperforms neighboring jurisdictions. According to the U.S. Census Bureau, York County maintains one of the lowest poverty rates in Virginia at 5.2%, reflecting the economic stability that draws military families, federal employees, and retirees to this corner of the Virginia Peninsula.
Key Takeaways:
Median household income of $92,478 positions York County among Virginia's top-earning suburban counties, according to Census ACS 2024 estimates
Homeownership rate of 73.8% exceeds the national average by nearly 9 percentage points, according to the U.S. Census Bureau
Median home value of $345,000 represents a 6.2% year-over-year increase, according to Virginia REALTORS association data
Population growth of 4.1% over the past decade reflects steady demand from military and defense-sector relocations, according to Census intercensal estimates
Average days on market of 28 signals a seller-favorable environment with strong buyer competition, according to REIN MLS statistics
Population & Demographic Profile
How many people live in Yorktown and York County in 2026? The demographic composition of the greater Yorktown area reveals a community shaped by military installations, colonial heritage tourism, and proximity to major employment centers across Hampton Roads.
According to the U.S. Census Bureau's 2024 American Community Survey, York County's population stands at approximately 68,470, reflecting steady but controlled growth compared to the rapid expansion in neighboring James City County. The county's growth rate of 0.4% annually over the past five years tracks below the Virginia statewide average of 0.7%, suggesting a mature market with limited new construction land.
| Demographic Metric | York County | Virginia | National |
|---|---|---|---|
| Total Population | 68,470 | 8,683,619 | 334,914,895 |
| Median Age | 39.8 | 38.4 | 38.9 |
| Median Household Income | $92,478 | $80,963 | $74,580 |
| Per Capita Income | $41,820 | $42,899 | $37,638 |
| Homeownership Rate | 73.8% | 66.2% | 65.4% |
| Poverty Rate | 5.2% | 9.6% | 12.4% |
| Bachelor's Degree or Higher | 42.3% | 39.5% | 33.7% |
| Veterans (% of adult pop.) | 18.7% | 9.8% | 6.9% |
According to the Virginia Employment Commission, the military presence at nearby Naval Weapons Station Yorktown and Joint Base Langley-Eustis drives much of the area's demographic character. Approximately 18.7% of York County's adult population are veterans — nearly double the Virginia statewide rate — creating a reliable pipeline of buyers and renters on PCS (Permanent Change of Station) rotation cycles.
Age Distribution
The age breakdown in Yorktown reveals important farming insights for agents targeting specific life-stage segments.
| Age Cohort | Percentage | Estimated Population | Farming Implication |
|---|---|---|---|
| Under 18 | 22.4% | 15,337 | Family-oriented buyers seeking school districts |
| 18-34 | 19.8% | 13,557 | First-time buyers, military E-4 to E-7 ranks |
| 35-54 | 27.1% | 18,555 | Move-up buyers, peak earning years |
| 55-64 | 14.9% | 10,202 | Empty nesters considering downsizing |
| 65+ | 15.8% | 10,818 | Retirees, potential sellers of long-held homes |
Yorktown agents who segment their farm by age cohort and tailor messaging to military PCS cycles can capture 2-3x more listing appointments than agents using generic mailers, according to NAR's 2025 Member Profile data.
What is the racial and ethnic composition of Yorktown? According to Census ACS data, York County is 72.1% White, 12.8% Black or African American, 5.4% Hispanic or Latino, 4.2% Asian, 3.9% two or more races, and 1.6% other races. This diversity index of 0.46 (on a 0-1 scale) places York County below the Hampton Roads metro average of 0.58, which influences marketing language and community engagement strategies.
Agents using US Tech Automations can build automated demographic segmentation workflows that match listing presentations to the specific buyer profiles most likely to purchase in each Yorktown micro-neighborhood, from the historic village core to the Grafton and Tabb corridors.
Household Income & Economic Indicators
According to the Bureau of Labor Statistics and Virginia Employment Commission data, York County's economic profile reflects a dual-engine economy powered by military installations and private-sector defense contractors.
| Income Bracket | % of Households | Estimated Count | Housing Budget (28% Rule) |
|---|---|---|---|
| Under $35,000 | 14.2% | 3,815 | Up to $817/month |
| $35,000-$74,999 | 23.8% | 6,394 | $817-$1,750/month |
| $75,000-$124,999 | 28.4% | 7,630 | $1,750-$2,917/month |
| $125,000-$199,999 | 21.3% | 5,722 | $2,917-$4,646/month |
| $200,000+ | 12.3% | 3,305 | $4,646+/month |
What are the top employers driving Yorktown's housing market? According to the York County Economic Development Authority, the top five employment sectors are:
Military/Federal Government (Naval Weapons Station Yorktown, Coast Guard Training Center) — 28% of local employment
Education (York County School Division, ranked among Virginia's top 15 districts) — 14%
Healthcare (Riverside Health System) — 11%
Tourism/Hospitality (Colonial National Historical Park, Yorktown Riverwalk) — 9%
Retail/Services — 38%
The concentration of federal employment in Yorktown creates a predictable buying cycle: PCS orders peak in May-August, generating 40-60% of annual transaction volume in a four-month window, according to REIN MLS seasonal data.
The US Tech Automations platform enables agents to build automated PCS-cycle drip campaigns that activate outreach sequences timed to military relocation windows, ensuring listing presentations reach transferring families before they select an agent through the base housing office.
Housing Market Fundamentals
How much does a home cost in Yorktown in 2026? According to Virginia REALTORS association data and REIN MLS statistics, Yorktown's housing market demonstrates consistent appreciation with moderate inventory constraints.
| Housing Metric | Current Value | Year-Over-Year Change | 5-Year Change |
|---|---|---|---|
| Median Sale Price | $345,000 | +6.2% | +34.1% |
| Average Sale Price | $378,500 | +5.8% | +31.7% |
| Median Price per Sq Ft | $178 | +4.9% | +28.6% |
| Total Transactions (Annual) | 1,420 | -2.1% | +8.4% |
| Average Days on Market | 28 | -4 days | -18 days |
| List-to-Sale Price Ratio | 99.2% | +0.3% | +1.8% |
| Active Inventory | 285 | -8.7% | -22.4% |
| Months of Supply | 2.4 | -0.3 | -1.8 |
According to Zillow's Home Value Index, Yorktown's median home value has appreciated 34.1% over the past five years, outpacing the Hampton Roads metro average of 29.4% and the national average of 27.8%. This premium reflects York County's strong schools, low crime rates, and military employment stability.
Price Segmentation by Neighborhood
| Micro-Area | Median Price | Avg Sq Ft | DOM | Primary Buyer Profile |
|---|---|---|---|---|
| Yorktown Historic Village | $425,000 | 2,200 | 35 | Heritage buyers, retirees |
| Grafton | $310,000 | 1,850 | 24 | Military families, first-time |
| Tabb | $365,000 | 2,100 | 26 | Move-up buyers, families |
| York Point/Riverwalk | $485,000 | 2,600 | 32 | Waterfront premium buyers |
| Dare/Season's Trace | $395,000 | 2,350 | 27 | Established families, schools |
Agents farming the Yorktown Historic Village corridor see median commissions of $12,750 per transaction at a 3% rate, compared to $9,300 in Grafton — a 37% premium that justifies the higher cost-per-contact of heritage-focused marketing materials.
Education & School District Impact
How do Yorktown schools affect property values? According to the Virginia Department of Education and Niche.com school rankings, York County School Division is rated A-minus overall, placing it among the top 15 school districts in Virginia.
| School Level | Notable Schools | Niche Rating | Impact on Home Values |
|---|---|---|---|
| Elementary | Grafton Bethel, Dare | A | +4-6% premium vs. non-rated |
| Middle | Grafton, Tabb | A- | +3-5% premium |
| High | York, Grafton, Tabb | A- | +5-8% premium |
| Higher Ed | Thomas Nelson CC (nearby) | B+ | Workforce pipeline |
According to the National Association of REALTORS 2025 Profile of Home Buyers, 53% of buyers with children under 18 cited school quality as their primary location factor — above neighborhood safety (48%) and commute time (41%). In Yorktown, this translates to measurable price premiums for homes zoned to York High School versus comparable properties in neighboring Newport News or Hampton school districts.
Agents can leverage US Tech Automations to create school-zone-specific farming automations that deliver targeted content about test scores, extracurricular programs, and enrollment trends to families in each attendance zone, positioning the agent as the neighborhood education expert.
Military & Government Employment Analysis
According to the Department of Defense and York County Economic Development data, the military footprint in Yorktown shapes virtually every aspect of the real estate market.
| Installation | Approx. Personnel | Estimated Housing Impact | Rotation Cycle |
|---|---|---|---|
| Naval Weapons Station Yorktown | 3,800 military + civilian | 1,200-1,500 housing transactions/cycle | 2-3 year PCS |
| Coast Guard Training Center | 1,200 | 300-400 transactions/cycle | 1-2 year training |
| Joint Base Langley-Eustis (nearby) | 18,000+ | 2,500+ metro-wide | 2-4 year PCS |
| NMCP Portsmouth (commutable) | 7,500 | 800-1,000 York County residents | 3-4 year rotation |
How does the military PCS cycle affect Yorktown real estate timing? According to REIN MLS data, the Yorktown market exhibits pronounced seasonality driven by PCS orders:
January-March: Incoming families research; listing preparation begins
April-June: Peak listing season; 35% of annual transactions
July-September: Peak buying season; 30% of annual transactions
October-December: Market slowdown; 15-20% of transactions
The US Tech Automations platform allows agents to create automated PCS-cycle workflows that synchronize listing outreach, buyer nurture sequences, and relocation packet delivery with military rotation calendars — ensuring agents capture transferring families at the optimal decision-making window.
Competitor Comparison: Real Estate Farming Platforms
Which CRM platform is best for farming Yorktown's military-heavy market? Agents comparing technology solutions should evaluate platforms based on military-specific features, demographic segmentation, and automation depth.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Military PCS Cycle Automation | Yes (built-in templates) | Manual setup only | No | No | No |
| Demographic Farm Segmentation | AI-powered auto-segment | Basic filters | Lead-focused only | Ad-focused | Contact tags only |
| School Zone Targeting | Automated zone matching | Manual | No | No | No |
| Multi-Channel Farming (Mail+Digital+Email) | Unified workflow | Separate tools | Digital only | Digital only | Email/SMS only |
| Cost per 1,000 Farm Contacts/Month | $45-65 | $80-120 | $100-150 | $75-110 | $60-90 |
| ROI Tracking by Farm Zone | AI attribution | Basic | Campaign-level | Ad-level | Manual |
| Hampton Roads MLS Integration | Direct REIN feed | IDX only | IDX only | IDX only | API |
| Automated Listing Alert Farming | Yes, zone-specific | Yes, basic | Yes | Yes | No |
According to WAV Group's 2025 Real Estate Technology Survey, agents using integrated farming automation platforms generate 2.4x more listing appointments per dollar spent compared to agents using disconnected tool stacks.
Property Tax & Cost of Ownership
According to York County's Commissioner of the Revenue and Virginia tax records, the tax burden in Yorktown remains competitive within the Hampton Roads market.
| Tax/Cost Category | York County | James City County | Newport News | Hampton |
|---|---|---|---|---|
| Real Estate Tax Rate (per $100) | $0.6425 | $0.84 | $1.24 | $1.24 |
| Median Annual Property Tax | $2,217 | $2,814 | $2,108 | $1,736 |
| Vehicle Personal Property Tax | $4.00/$100 | $4.00/$100 | $4.50/$100 | $4.50/$100 |
| Average Homeowner Insurance | $1,450 | $1,520 | $1,680 | $1,720 |
| Flood Insurance (if applicable) | $850-1,800 | $900-2,000 | $1,100-2,400 | $1,200-2,600 |
York County's real estate tax rate of $0.6425 per $100 of assessed value is the lowest in the Hampton Roads metro area, saving the median homeowner approximately $1,900 annually compared to Newport News — a selling point that agents should emphasize in every listing presentation and farming mailer.
Farming Strategy: 8-Step Automation Playbook
How should agents set up geographic farming in Yorktown? Follow this data-driven approach to build a profitable Yorktown farm using demographic insights and automation technology.
Define your farm boundaries using Census tract data. Pull York County Census tract boundaries from the Census Bureau's TIGER/Line database and overlay them with REIN MLS sold data to identify micro-zones with 15+ annual transactions. Focus on tracts with median incomes between $75,000 and $150,000 where homeownership rates exceed 70%.
Build your demographic contact database. According to Cole Information and ATTOM Data, agents should compile homeowner records including property purchase date, estimated equity, household composition, and military affiliation. Target 500-800 contacts per farm zone for optimal saturation, according to Tom Ferry's farming metrics.
Segment contacts by life stage and PCS cycle. Use purchase date to estimate when military families will receive PCS orders (typically 2-3 years post-purchase). Create separate segments for active-duty families (high turnover), retirees (long-hold, lifestyle downsizers), and civilian families (school-driven movers).
Configure automated multi-channel sequences. Set up coordinated mail, email, and digital ad campaigns through US Tech Automations that deliver neighborhood market updates, school report cards, and military relocation guides on a consistent 21-day rotation cycle.
Create PCS-specific content calendars. According to Military.com relocation data, build content that addresses BAH (Basic Allowance for Housing) rates, VA loan benefits, and base proximity for each Yorktown sub-area. Schedule these pieces to deploy January-March when incoming families begin housing research.
Implement just-listed/just-sold automated notifications. Configure zone-specific listing alerts that trigger within 4 hours of MLS status changes, beating competitor agents who rely on weekly or monthly updates.
Track engagement metrics and adjust segmentation. Monitor open rates, click-throughs, and response rates by segment. According to NAR research, the average geographic farming campaign requires 8-12 touches before generating a listing appointment — agents who quit before touch 6 waste their entire investment.
Analyze ROI by micro-zone quarterly. Use the US Tech Automations analytics dashboard to measure cost-per-lead, cost-per-appointment, and cost-per-closing by farm zone. Reallocate budget from underperforming zones (below 3:1 ROI) to high-performers quarterly.
Internal Linking: Hampton Roads Market Context
Yorktown sits within the broader Hampton Roads real estate market. Explore related market data for neighboring communities:
Williamsburg VA Real Estate Market Data 2026 — The adjacent colonial capital's market dynamics and pricing trends
Newport News VA Real Estate Agent Guide 2026 — Peninsula neighbor with contrasting price points and buyer demographics
Hampton VA Housing Stats & Sales Data 2026 — Nearby city market comparisons for cross-referencing buyer migration patterns
James City County VA Housing Stats & Sales Data 2026 — Western neighbor with higher growth rate and new construction inventory
Poquoson VA Home Prices & Commission Data 2026 — Small-town waterfront market comparison for York County agents
Frequently Asked Questions
What is the average home price in Yorktown VA in 2026?
The median sale price in Yorktown and greater York County is $345,000 as of early 2026, according to Virginia REALTORS association data and REIN MLS statistics. Average sale prices run higher at $378,500 due to waterfront and historic village properties pulling the mean upward.
How does military presence affect Yorktown real estate?
Military installations including Naval Weapons Station Yorktown and nearby Joint Base Langley-Eustis generate approximately 40-60% of annual transaction volume during the May-August PCS season, according to REIN MLS seasonal data. This creates predictable demand cycles that agents can leverage with properly timed farming campaigns.
What are property tax rates in York County Virginia?
York County's real estate tax rate is $0.6425 per $100 of assessed value, according to the York County Commissioner of the Revenue. This is the lowest rate in the Hampton Roads metro area, saving the median homeowner approximately $1,900 annually compared to neighboring Newport News.
Is Yorktown a good area for real estate farming?
York County's combination of 73.8% homeownership rate, $92,478 median household income, and predictable military turnover cycles makes it one of the strongest farming opportunities on the Virginia Peninsula, according to Census and MLS data. The key is timing campaigns to PCS rotation windows.
What school district serves Yorktown?
York County School Division serves all of Yorktown and is rated A-minus by Niche.com, placing it among Virginia's top 15 districts. According to NAR buyer surveys, 53% of families with children cite school quality as their top location factor, making school-zone-specific farming especially effective.
How fast are homes selling in Yorktown?
The average days on market in Yorktown is 28 days, according to REIN MLS statistics. This represents a decrease of 4 days year-over-year and 18 days over five years, indicating strengthening seller leverage and the importance of agents reaching potential sellers before they interview competing agents.
What is the homeownership rate in York County?
York County's homeownership rate is 73.8%, according to the U.S. Census Bureau, exceeding both the Virginia statewide rate of 66.2% and the national average of 65.4%. This high ownership rate means a larger pool of potential listing clients for farming agents compared to renter-heavy markets.
How much commission do Yorktown agents earn per transaction?
At the median sale price of $345,000 and a 3% listing-side commission rate, Yorktown agents earn approximately $10,350 per transaction before brokerage splits, according to Virginia REALTORS compensation data. Historic village and waterfront properties can yield $12,750-$14,550 per side.
What percentage of Yorktown residents are veterans?
According to Census ACS data, 18.7% of York County's adult population are veterans, nearly double the Virginia statewide rate of 9.8%. This concentration creates a distinct buyer segment familiar with VA loans and military relocation processes.
How does Yorktown compare to nearby markets?
Yorktown's median price of $345,000 positions it between Newport News ($245,000) and Williamsburg ($385,000), according to REIN MLS data. York County offers the lowest property tax rate in the metro while maintaining top-tier schools, making it a value proposition for families prioritizing total cost of ownership.
Conclusion: Leverage Yorktown's Demographics for Farming Success
Yorktown's combination of military-driven turnover cycles, high homeownership rates, strong schools, and competitive tax rates creates an ideal environment for data-driven geographic farming. Agents who understand the demographic composition — from PCS-rotating military families to long-tenured retirees in the historic village — can build targeted campaigns that generate consistent listing appointments throughout the year.
The key differentiator between top-producing Yorktown agents and average performers is automation. Manually tracking PCS cycles, segmenting contacts by life stage, and coordinating multi-channel outreach across 500+ farm contacts is unsustainable without technology support. US Tech Automations provides the integrated farming automation platform that transforms demographic data into actionable workflows — from automated PCS-cycle drip campaigns to school-zone-specific content delivery and AI-powered ROI tracking by micro-zone.
Start building your Yorktown farm today at ustechautomations.com and turn York County's demographic advantages into a predictable pipeline of listing appointments.
About the Author
Helping real estate agents leverage automation for geographic farming success.
