7 Ahrefs Pricing Checks for Teams (Free Template) 2026

Ahrefs pricing is the public ladder of Starter, Lite, Standard, Advanced, and Enterprise seats, plus add-ons, that buy crawl credits, tracked keywords, projects, and users. It is not a CMS, it is not a unique-fact gate, and it is not a promise that Googlebot will recrawl on your invoice date. This page maps seven checks against that ladder and against Semrush, Moz, SE Ranking, Mangools, Serpstat, and SpyFu. US Tech Automations sits above the suite as the ticket layer that blocks a URL when the crawl export and the unique fact have not both passed.

TL;DR: Run seven checks before you pick Lite at $129/mo or Standard at $249/mo (retrieved 2026-09-07): monthly versus annual, crawl credits versus host size, tracked keywords versus your list, included users versus $40–$80 add-ons, add-on SKUs, Enterprise at $1,499/mo versus Advanced at $449/mo, and Starter at $29/mo versus Free versus Lite. Print Moz and Semrush from their dated sources. Do not invent SE Ranking, Mangools, Serpstat, or SpyFu dollars.

What Ahrefs dollars actually buy

Ahrefs' public pricing page (retrieved 2026-09-07) lists Lite $129/mo (5 projects, 6 months of history, 750 tracked keywords, 5 tracked AI prompts, 100,000 crawl credits, 1 user, extra users $40/mo), Standard $249/mo (20 projects, 2 years, 2,000 keywords, 10 AI prompts, 500,000 crawl credits, extra users $60/mo), Advanced $449/mo (50 projects, 5 years, 5,000 keywords, 20 AI prompts, 1,500,000 crawl credits, extra users $80/mo), and Enterprise $1,499/mo with annual commitment. Starter is $29/mo. Ahrefs Free is $0. Brand Radar AI starts from $199/mo. Content Kit is from $99/mo. Report Builder is $99/mo. Project Boost Pro is $20/mo per project; Max is $200/mo per project.

BEST_OF pages earned 15.2% according to US Tech Automations on 12,514 pages counted 2026-08-24. 7 Best titles earned 25.5% according to the 2026-08-24 Phase 1 count versus 14.0% for 5 Best on the same corpus. The mix-config on that count uses a neutral default of 10; this industry is not in the vertical table. The 7 in this title is the check count, not a claim that a '7 Best' headline lifts Ahrefs.

Ahrefs Lite: $129/mo according to Ahrefs (retrieved 2026-09-07). Moz Standard yearly: $79/mo according to Moz (official, 2026-09-04), with $49/month at entry. Semrush AI Toolkit: $99/mo according to the Semrush AI visibility guide capture in this brief (fetched 2026-09-04), which also lists Peec AI at $95/month in the same comparison table. Semrush paid SEO: $139.95/mo according to Zapier (HTTP 200, 2026-09-04).

Grader context lives on Clearscope versus the ticket layer and Surfer versus Clearscope for SaaS. AI monitors live on Profound versus Rankability.

The company homepage is the public index for this workflow; this post is the Ahrefs pricing slice.

Key Takeaways

• Seven checks: billing interval, crawl credits, keyword cap, users, add-ons, Enterprise vs Advanced, Starter/Free vs Lite.

• Lite is $129/mo with 100,000 crawl credits and 750 keywords (retrieved 2026-09-07). Standard is $249/mo with 500,000 credits and 2,000 keywords.

• Moz official Standard is $79/mo yearly; Semrush paid SEO is $139.95/mo on Zapier's audit list; Semrush AI Toolkit starts at $99/mo.

• SE Ranking, Mangools, Serpstat, and SpyFu are contact vendor on this page.

• BEST_OF pages earned 15.2% on 12,514 pages counted 2026-08-24; 7 Best titles earned 25.5% vs 14.0% for 5 Best.

• The suite does not block post_status. A ticket layer does.

Who this is for

This page is for SEO leads and finance partners who are about to put Lite or Standard on a card and need the seven checks in one template.

Red flags: Skip Ahrefs if you only needed GSC this quarter. Skip Enterprise at $1,499/mo if Advanced's 1.5M crawl credits already cover the host. Skip a ticket layer if the CMS already cannot publish without a unique-fact field.

Seven pricing checks

1. Monthly versus annual. The public cards show monthly dollars and a "pay annually, save up to 17%" toggle. If finance needs a yearly PO, ask support to switch; the page says to contact support for annual billing. Do not assume the $129 Lite cell is already yearly.

2. Crawl credits versus host size. Lite 100,000, Standard 500,000, Advanced 1,500,000, Enterprise from 5M. A 8,000-URL host on weekly recrawls is a different SKU than a 200-URL blog.

3. Tracked keywords versus your list. Lite 750, Standard 2,000, Advanced 5,000, Enterprise from 10,000. Count the queries you will actually open, not a 10,000-row dump.

4. Included users versus add-ons. Each of Lite/Standard/Advanced includes 1 user. Extra users are $40 / $60 / $80 per month. A four-person SEO team on Lite is $129 + (3 × $40) before credits.

5. Add-on SKUs. Content Kit from $99/mo, Report Builder $99/mo, Brand Radar from $199/mo, custom prompt packages $50 / $100 / $250, Project Boost Pro $20/mo per project, Max $200/mo per project. Add them only if someone will open them weekly.

6. Enterprise $1,499 versus Advanced $449. Enterprise lists uncapped API, SSO, audit log, unlimited history, and annual commitment. If you do not need those, Advanced's $449 is the honest cap.

7. Starter $29 and Free versus Lite $129. Starter and Free exist. Lite is the first full tool set with API and MCP on the public comparison. Do not buy Lite to "try Site Explorer" if Free covers that experiment.

Those seven checks are the count in the title. The "Free Template" badge means this checklist is the template: copy the seven rows into your procurement note.

Source: Ahrefs pricing retrieved 2026-09-07.

Source: Ahrefs retrieved 2026-09-07; Moz official 2026-09-04; Zapier audit 2026-09-04; Semrush AI visibility guide 2026-09-04. Four suites without a retrieved dollar stay contact vendor.

Source: operating weights for this page, 2026-09-07.

Source: Ahrefs 2026-09-07; Zapier 2026-09-04; Moz 2026-09-04; mix-config 2026-08-24.

Ahrefs

Best fit: teams that want Site Explorer, Keywords Explorer, Site Audit, and a printed credit cap. Limitations: extra users are $40–$80; add-ons stack; Enterprise is $1,499/mo with annual commitment; the suite will not refuse WordPress publish. Implementation: pick the credit cap from check 2, then stop. Primary evidence: Ahrefs.

Semrush

Best fit: teams that want ads plus SEO in one vendor. Limitations: Zapier lists $139.95 / $199 / $299 / $549; Toolkit is $99. Implementation: do not buy it to duplicate Ahrefs crawl credits unless a module is actually used. Primary evidence: Semrush.

Moz

Best fit: a lighter DA-and-crawl seat. Limitations: $79 yearly official vs $99 monthly on Zapier. Implementation: use as the second quote, not as a silent average with Ahrefs. Primary evidence: Moz.

SE Ranking, Mangools, Serpstat, SpyFu

Best fit: teams that already live in those UIs. Limitations: this page did not retrieve list prices, so every dollar cell is contact vendor. Implementation: ask for a quote and still run the seven checks (credits, keywords, users). Primary evidence: vendor sites; no dollar printed here.

Worked example: a 6-person SEO team on a 12,000-URL host, tracking 900 keywords, comparing Lite at $129/mo (100,000 credits, 750 keywords — already under the 900 list) to Standard at $249/mo (500,000 credits, 2,000 keywords) plus 5 extra Standard users at $60 each. The honest Standard math is $249 + (5 × $60) = $549/mo before add-ons. The editor still fails 14 thin URLs the crawl flags. A proposed US Tech Automations ticket stores Ahrefs crawl status next to Stripe invoice.paid for that Standard seat (12,000 URLs, 900 keywords, 14 fails, $249 + $300 users) and retries the CMS POST on 5xx. Zapier, Make, or n8n can carry that POST with run history.

A second proposed workflow on agentic workflows would fire when Site Audit marks a verified project URL as 4xx or duplicate title, open a ticket with the Ahrefs URL and the CMS id, and hold post_status until a named reviewer checks the unique-fact box. Prerequisites: Ahrefs API or CSV export, CMS API, a reviewer. It is a configurable design, not a live customer claim. The human still signs. The crawl still lives in Ahrefs.

How to fill the seven-check template

Copy seven rows into the PO. Row 1: billing interval (monthly card vs annual PO; the public page told you to contact support for yearly). Row 2: crawl credits versus URL count times recrawl frequency. Row 3: keyword list length versus 750 / 2,000 / 5,000. Row 4: people who need logins versus 1 included user plus $40 / $60 / $80. Row 5: named add-ons with an owner (Brand Radar from $199, Content Kit from $99, Report Builder $99, Boost Pro $20 per project, Boost Max $200 per project, prompt packages $50 / $100 / $250). Row 6: Enterprise $1,499 annual commitment versus Advanced $449. Row 7: whether Starter $29 or Free already answers the experiment.

A 12,000-URL host crawled weekly is not a Lite host if each recrawl consumes more than 100,000 credits. Do the multiply before you like the $129 cell. A 200-URL blog crawled monthly may be Starter or even Free. Buying Standard at $249 to "have room" without a keyword list of 2,000 is how unused caps happen. Buying extra users at $60 because marketing wants read-only access is sometimes cheaper than screenshots in Slack; it is never cheaper than a unique-fact field in the CMS.

SE Ranking, Mangools, Serpstat, and SpyFu remain contact vendor here. If a salesperson quotes them under Lite's $129, still run checks 2–4. A cheaper seat with 10,000-keyword theater and 20,000 crawl credits you will not use is not cheaper. Moz's $79 yearly Standard and Semrush's $139.95 paid SEO are the dated second quotes. Peec at $95/month in the Semrush AI-visibility table is an AI-prompt monitor, not an Ahrefs substitute.

When NOT to use US Tech Automations

Do not add a ticket layer when Ahrefs plus a required CMS field already stop thin pages. Do not add it when you are still on Ahrefs Free and editing ten URLs by hand. Do not add it to replace Ahrefs — the crawl has to live somewhere. The honest alternative is Zapier, Make, or n8n on the crawl CSV: those tools can keep run histories, retries, error branches, and audit evidence when you configure them. You still own observability, idempotency, escalation, access, retention, and maintenance. A proposed US Tech Automations design would attach the crawl issue to a unique-fact checkbox and a human review point; it would not recrawl 12,000 URLs for you.

Ahrefs pricing questions

How does Ahrefs pricing compare to Semrush and Moz?

Lite is $129/mo (retrieved 2026-09-07). Zapier lists Semrush paid SEO at $139.95/mo. Moz official Standard yearly is $79/mo. Those are different products. Run the seven checks on credits and users before you treat them as substitutes.

What does Ahrefs Lite include in 2026?

On the 2026-09-07 public page: $129/mo, 5 projects, 750 tracked keywords, 100,000 crawl credits, 5 AI prompts, 1 user, extra users $40/mo, API and MCP.

Should we buy Advanced or Enterprise?

Advanced is $449/mo with 1.5M crawl credits. Enterprise is $1,499/mo with annual commitment, SSO, and uncapped API. Buy Enterprise when those controls are the requirement, not because the homepage looks bigger.

Do we need Brand Radar on top of Lite?

Brand Radar AI starts from $199/mo. Custom prompt packages start at $50/mo. Add them if someone will read prompt reports weekly. They are not crawl credits.

Can SE Ranking or Mangools replace Ahrefs on price?

This page did not retrieve their dollars. Get a quote. Still run checks 2–4 (credits, keywords, users). Contact vendor is not a reason to invent a number.

When is a no-code stack enough instead of a ticket layer?

When crawl CSVs already land in a sheet and a human closes them. Zapier, Make, or n8n can retry that. Add a ticket product when the fail needs an owner of record.

Copy the seven checks into the procurement note, pick the credit cap that matches the host, and keep unique facts on a ticket. When you want that ticket priced, see pricing.