Carrollton TX Demographics & Housing Data 2026
Carrollton is a city spanning Dallas, Denton, and Collin Counties in Texas, located approximately 18 miles north of downtown Dallas within the Dallas-Fort Worth-Arlington metropolitan statistical area. With a population of approximately 138,000 according to the U.S. Census Bureau, Carrollton is a diverse, established suburb known for its Korean cultural hub along Old Denton Road, DART light rail access, and a housing stock that spans from 1960s ranch homes to modern new construction. The city covers roughly 37 square miles and is bordered by Plano to the northeast, Addison to the southeast, Farmers Branch to the south, Lewisville to the west, and The Colony to the north.
Key Takeaways
Carrollton's median household income of $92,000 supports a $395,000 median home price with strong purchasing capacity across diverse demographics
1,920+ annual residential transactions generate an estimated $41.8 million commission pool
38% foreign-born population with a prominent Korean American community creates DFW's most distinctive multicultural farming landscape
Three school districts serve Carrollton (CFBISD, Lewisville ISD, Plano ISD) creating complex boundary dynamics that drive home value differentials
Multicultural farming automation through US Tech Automations enables agents to engage Carrollton's diverse communities with culturally-informed precision
Carrollton Population Demographics
Carrollton's demographic profile is among the most diverse in the DFW metroplex. According to U.S. Census Bureau American Community Survey (ACS) 2024 estimates:
| Demographic Metric | Carrollton | Dallas County | Texas |
|---|---|---|---|
| Population | 138,400 | 2,640,000 | 30,500,000 |
| Median age | 36.8 | 33.5 | 35.1 |
| Median household income | $92,000 | $62,000 | $73,000 |
| Bachelor's degree or higher | 48% | 34% | 32% |
| Owner-occupied housing | 58% | 45% | 62% |
| Median home value | $395,000 | $285,000 | $285,000 |
| Households with children | 35% | 32% | 33% |
| Foreign-born population | 38% | 28% | 17% |
What makes Carrollton's demographics unique for farming? According to Census data, Carrollton's 38% foreign-born population rate is the highest among major DFW suburbs — significantly above Richardson's 43% (which includes a larger refugee/asylum population). Carrollton's immigrant population skews toward professional-class immigrants from South Korea, India, China, and Vietnam, creating a high-income multicultural market that rewards culturally-informed farming strategies.
Carrollton's 48% bachelor's degree rate combined with a 38% foreign-born population creates a unique demographic: highly educated international professionals who demand data-driven, culturally-aware real estate services according to Census Bureau education and migration data.
Racial and Ethnic Composition
Carrollton's diversity extends across multiple communities. According to Census Bureau ACS data:
| Racial/Ethnic Group | % of Population | Primary Concentration | Cultural Hub |
|---|---|---|---|
| White (non-Hispanic) | 35% | Old Carrollton, North | Historic downtown |
| Asian American (total) | 28% | Central, East | Koreatown corridor |
| — Korean American | 12% | Old Denton Road corridor | DFW's primary Koreatown |
| — Indian/South Asian | 8% | East Carrollton, Hebron area | Temple/community centers |
| — Chinese | 5% | Central, near DART stations | Chinese schools |
| — Vietnamese | 3% | South Carrollton | Business district |
| Hispanic/Latino | 25% | South and West Carrollton | Established communities |
| Black/African American | 10% | Central, South | Community organizations |
| Multiracial/Other | 2% | Distributed | N/A |
How does Carrollton's Korean American community affect real estate dynamics? According to Census data and Korean American community organization estimates, Carrollton hosts the largest Korean American concentration in DFW — approximately 16,500 residents, primarily along the Old Denton Road corridor between Belt Line and Trinity Mills. This community has created a vibrant commercial district with Korean restaurants, grocery stores (H Mart, Zion Market), churches, and professional services that drive a 6-9% housing premium for properties within walking distance according to NTREIS comparative data.
For farming agents, the Korean American community represents a high-value farming segment. According to NAR multicultural buyer data, Korean American homebuyers in DFW have a median purchase price 18% above the city median and a strong preference for agent referrals within the community network. The US Tech Automations platform provides Korean-language campaign templates and Chuseok/Lunar New Year cultural event triggers that build trust within this community.
Age Distribution and Housing Preferences
According to Census Bureau ACS data:
| Age Cohort | % of Population | Housing Preference | Farm Message Priority |
|---|---|---|---|
| 25-34 (Young professionals) | 18% | DART-accessible condos, first homes | Transit/commute data |
| 35-44 (Growing families) | 21% | School zone homes, 3-4 BR | School district comparison |
| 45-54 (Established) | 17% | Move-up, premium neighborhoods | Equity growth reports |
| 55-64 (Pre-retirement) | 14% | Downsize, maintenance-free | Lifestyle transition guides |
| 65+ (Retirement) | 11% | Single-story, medical access | Accessibility/healthcare proximity |
| Under 25 | 19% | N/A (future buyers) | Long-term nurture |
Which age segments drive the most Carrollton transactions? According to NAR buyer/seller profile data applied to Carrollton's age distribution, the 35-54 age cohort generates approximately 52% of listing activity — slightly above the DFW average due to Carrollton's family-oriented demographic. The 55-64 segment is the fastest-growing source of listings as early retirement and downsizing conversations accelerate.
Three School Districts: A Farming Advantage
Carrollton is served by three independent school districts — a complexity that creates both confusion and farming opportunity. According to Texas Education Agency data:
| School District | % of Carrollton | TEA Rating | Home Price Impact | Key Advantage |
|---|---|---|---|---|
| Carrollton-Farmers Branch ISD | 55% | B+ | Baseline | Largest coverage, diverse programs |
| Lewisville ISD | 30% | A | +5-8% premium | Newer schools, strong STEM |
| Plano ISD | 15% | A | +8-12% premium | Top-rated, sought-after |
How do school district boundaries affect Carrollton home values? According to NTREIS comparative data, identical homes on opposite sides of a school district boundary can differ by $25,000-$45,000 in sale price. Properties in the Plano ISD sliver of northeast Carrollton command the highest premiums — 8-12% above CFBISD-equivalent homes according to appraisal district records. For farming agents, school boundary maps are conversion tools.
The Plano ISD sliver in northeast Carrollton — approximately 2,500 homes — commands a $395,000 median versus $355,000 for equivalent CFBISD homes, a $40,000 premium that represents the highest school-district price differential within any single DFW city according to NTREIS data.
Automated school boundary alerts through US Tech Automations ensure farm contacts receive timely notification of redistricting proposals, new school construction, and campus rating changes — positioning the farming agent as the definitive source for education-driven real estate decisions.
Income Distribution and Cultural Purchasing Patterns
According to Census Bureau ACS data and NAR multicultural buyer profiles:
| Income Bracket | % of Households | Dominant Cultural Groups | Housing Segment |
|---|---|---|---|
| Under $50K | 22% | Hispanic, mixed | Apartments, older condos |
| $50K-$100K | 30% | Diverse mix | Starter homes, townhomes |
| $100K-$150K | 24% | Korean, Indian, White | Core family homes |
| $150K-$250K | 16% | Korean, Indian, Professional | Premium neighborhoods |
| Over $250K | 8% | Corporate, mixed | Luxury, custom |
How do cultural purchasing patterns differ in Carrollton? According to NAR multicultural buyer research, Korean American buyers in DFW typically purchase 15-20% above their income-based qualification — reflecting higher savings rates and multi-generational financial support. Indian American buyers prioritize new construction and modern floor plans according to NAR survey data. Hispanic buyers show stronger preference for established neighborhoods with community stability. Each pattern demands different farming content.
DART Light Rail and Transit Impact
Carrollton is one of few DFW suburbs with DART light rail service, connecting it directly to downtown Dallas. According to DART ridership data and NTREIS market analysis:
| DART Station | Zone | Housing Premium | Median Price (1-mile radius) | Annual Sales |
|---|---|---|---|---|
| Downtown Carrollton | Historic core | +8-12% | $425,000 | 180 |
| Trinity Mills | North-central | +5-8% | $380,000 | 145 |
| Frankford | South border | +4-6% | $350,000 | 120 |
How does DART access affect Carrollton farming strategy? According to a University of North Texas transportation study, DART station proximity adds 5-12% to home values within a 1-mile radius. For farming agents, transit proximity is a differentiating message — "Your home's DART access adds an estimated $25,000-$45,000 to its value" creates an equity conversation that leads to listing appointments.
Carrollton vs. DFW Comparable Markets
| Metric | Carrollton | Addison | Richardson | Farmers Branch | The Colony |
|---|---|---|---|---|---|
| Median price | $395,000 | $360,000 | $405,000 | $350,000 | $420,000 |
| Annual transactions | 1,920 | 480 | 2,450 | 620 | 780 |
| Foreign-born % | 38% | 25% | 43% | 32% | 18% |
| DART access | 3 stations | 0 | 0 | 0 | 0 |
| Diversity index | 0.85 | 0.72 | 0.82 | 0.78 | 0.62 |
| Walk Score | 35 | 58 | 42 | 28 | 22 |
Carrollton's unique competitive advantage: DART light rail access (the only comparable suburb with it), highest cultural diversity index, and Koreatown cultural hub create farming narratives unavailable in any other mid-tier DFW market.
Automation Platform Comparison for Multicultural Farming
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Multicultural campaigns | 10+ cultural events | No | No | No | No |
| Korean-language templates | Yes | No | No | No | No |
| School district mapping | 3-district overlay | No | No | No | No |
| DART proximity targeting | Automated | No | No | No | No |
| Cultural community segmentation | Demographic + cultural | Basic | Basic | Limited | Manual |
| Multi-language support | 6 languages | 2 | English only | English only | 2 |
| Cost per farm contact/mo | $0.31 | $0.55 | $0.65 | $0.45 | $0.40 |
| Multicultural farming score | 9.5/10 | 6.5/10 | 6.0/10 | 6.8/10 | 6.5/10 |
Building a Carrollton Demographic Farm: Step-by-Step
Map your farm zone against school district and cultural boundaries. In Carrollton, a 3-block shift can change your farm's school district, cultural composition, and median price. Use CFBISD/LISD/PISD boundary maps overlaid with Census tract demographics to define a cohesive farm zone of 400-500 homes.
Build a culturally-enriched database from Dallas/Denton/Collin County appraisal districts. Carrollton spans three counties — pull records from each. Enrich with demographic overlays to understand your farm's cultural composition. US Tech Automations automates multi-county data integration.
Create cultural community messaging tracks. Korean community track: Koreatown business updates, Korean-language market summaries, Chuseok and Lunar New Year touchpoints. Indian community track: Diwali celebrations, multi-generational housing options, STEM school program highlights. Hispanic community track: bilingual market reports, established-neighborhood stability data, family-event partnerships.
Launch school-district-specific listing alerts. A new listing in Plano ISD's Carrollton sliver is worth different messaging than an equivalent listing in CFBISD. Automate district-aware alerts that include campus assignment, TEA ratings, and district comparison data.
Develop DART-inclusive market reports. Highlight transit connectivity in your monthly market updates — commute time comparisons, station-proximity premiums, and ridership trends. According to NAR, transit access is among the top 5 buyer priorities in walkable suburban markets.
Automate cultural event calendar integration. Carrollton's cultural calendar — Korean harvest festival, Diwali celebrations, Cinco de Mayo events, Asian Festival — provides natural farming touchpoints that build authentic community connections beyond transaction-focused messaging.
Create bilingual content for high-engagement segments. Korean-language and Spanish-language market summaries for community members who prefer native-language content. According to NAR multicultural marketing data, bilingual communications generate 35% higher response rates in first-generation immigrant communities.
Track school redistricting proposals proactively. Monitor CFBISD, LISD, and PISD board agendas for redistricting discussions. Alert affected homeowners before proposals become public news — positioning yourself as the first and most informed source of boundary-change information.
Host culturally-aligned community events. Korean BBQ tastings near the Koreatown corridor, Bollywood movie nights in East Carrollton, family picnics in Old Town — each event builds relationships within the cultural segment that generates the most transactions in your farm zone.
Measure engagement by cultural community and school district. Track which cultural segments, school district zones, and age groups respond most to your farming touches. Optimize content mix and channel allocation based on segment-specific response data from the US Tech Automations attribution dashboard.
Property Tax Analysis Across Three Counties
Carrollton's tri-county geography creates a unique property tax landscape. According to Dallas, Denton, and Collin County appraisal district records:
| Tax Jurisdiction | Dallas County Rate | Denton County Rate | Collin County Rate |
|---|---|---|---|
| School District (CFBISD/LISD/PISD) | $1.2650 | $1.2180 | $1.2027 |
| County | $0.2012 | $0.1888 | $0.1488 |
| City of Carrollton | $0.5895 | $0.5895 | $0.5895 |
| Community College | $0.1147 | $0.0870 | $0.0813 |
| Hospital District | $0.2494 | N/A | N/A |
| Approx Total | $2.42 | $2.08 | $2.02 |
How does county location affect Carrollton property taxes? According to appraisal district records, a $395,000 home in Dallas County Carrollton pays approximately $9,559 annually, while the same home in Collin County Carrollton pays approximately $7,979 — a $1,580 annual difference. This county-line tax arbitrage creates farming conversation opportunities that few agents in Carrollton leverage effectively. Automated communications through US Tech Automations can highlight these tax differences for farm contacts living near county boundaries, creating concrete financial motivation for both staying (in low-tax counties) or moving (to capture tax savings).
Frequently Asked Questions
What is the median home price in Carrollton, TX?
According to NTREIS data through Q4 2025, Carrollton's median residential sale price is $395,000 with an average of $418,000. Prices range from $285,000 in older South Carrollton neighborhoods to $480,000+ in northeast Carrollton's Plano ISD zone. Price per square foot averages $170 citywide.
How diverse is Carrollton's population?
According to Census Bureau ACS data, Carrollton is 35% White non-Hispanic, 28% Asian American (including 12% Korean American), 25% Hispanic/Latino, and 10% Black/African American. The city's 38% foreign-born population rate and 0.85 diversity index make it one of the most multicultural suburbs in the DFW metroplex.
What school districts serve Carrollton?
Carrollton is served by three independent school districts: Carrollton-Farmers Branch ISD (55% of the city, B+ TEA rating), Lewisville ISD (30%, A rating), and Plano ISD (15%, A rating). School district boundaries significantly affect home values — Plano ISD properties command 8-12% premiums over equivalent CFBISD homes according to NTREIS data.
What is Carrollton's Koreatown?
According to community organization data, Carrollton's Koreatown centers along Old Denton Road between Belt Line Road and Trinity Mills Road. This corridor features Korean restaurants, H Mart and Zion Market grocery stores, Korean churches, and professional services. Properties within walking distance of Koreatown command 6-9% premiums according to NTREIS comparative data. The Korean American community (approximately 16,500 residents) is DFW's largest concentration.
Does Carrollton have public transit?
Carrollton has three DART Green Line light rail stations — Downtown Carrollton, Trinity Mills, and Frankford — providing direct service to downtown Dallas in approximately 35 minutes. According to UNT research, DART proximity adds 5-12% to home values within a 1-mile station radius, making Carrollton one of the few DFW suburbs with meaningful transit-driven price premiums.
Is Carrollton a good market for real estate farming?
According to NTREIS data, Carrollton offers strong farming potential with 1,920 annual transactions, a $41.8 million commission pool, and diverse demographic segments that create multiple farming entry points. The city's multicultural composition rewards agents who invest in culturally-informed outreach — generating higher loyalty and referral rates within tight-knit cultural communities.
How does Carrollton compare to Plano for home values?
According to NTREIS data, Carrollton ($395K median) is 19% more affordable than Plano ($485K). Carrollton offers superior DART light rail access, higher cultural diversity, and a distinctive Koreatown cultural hub. Plano offers newer housing stock, top-rated schools citywide, and stronger corporate employer density. Carrollton's Plano ISD zone offers similar school quality at lower prices.
What is the rental market like in Carrollton?
According to Census and RentRange data, Carrollton's median rent for a 3-bedroom home is approximately $1,950/month with a 5.2% vacancy rate. DART station proximity commands 8-15% rental premiums. Gross rental yields of 5.8-6.5% attract investor buyers, particularly in older central neighborhoods with renovation potential.
Conclusion: Carrollton's Multicultural Farming Advantage
Carrollton's $41.8 million annual commission pool, generated by 1,920 transactions across DFW's most diverse suburban population, rewards farming agents who treat cultural competency as a core business strategy. The combination of DFW's primary Koreatown, DART light rail access, and three school district boundaries creates farming dynamics that generic approaches cannot capture.
The most effective Carrollton farming strategy leverages demographic data to segment and personalize: Korean-language market reports for the Old Denton Road corridor, school district comparison tools for boundary-zone families, and DART connectivity highlights for transit-oriented professionals. Each segment demands different content, timing, and channels.
The US Tech Automations platform provides the multicultural campaign automation, multi-language support, and school district mapping tools that Carrollton's complex market demands. Start with a 400-home farm in the Koreatown corridor or DART station zone, invest $800-$1,200 monthly in culturally-segmented outreach, and let demographic intelligence transform Carrollton's diversity from complexity into your strongest competitive advantage.
About the Author
Helping real estate agents leverage automation for geographic farming success.
