Draper UT Real Estate Agent Guide 2026
Draper is a rapidly growing city of approximately 51,000 residents situated at the southern end of the Salt Lake Valley in Salt Lake County, Utah (Salt Lake County). Bordered by the Wasatch Mountains to the east and Traverse Mountain to the south, Draper occupies a strategic position at the convergence of I-15 and I-215, making it a gateway community between Salt Lake City and Utah County's Silicon Slopes tech corridor. According to the U.S. Census Bureau, Draper's population has grown 18% since 2020, fueled by tech-industry expansion, top-rated schools, and access to world-class outdoor recreation at Corner Canyon and the Bonneville Shoreline Trail.
Key Takeaways:
Median home price in Draper is $725,000 as of early 2026, with east-bench properties exceeding $1.2M
Over 650 annual residential transactions make Draper one of the highest-volume suburban markets in Salt Lake County
Tech corridor proximity drives 35% of buyer demand from Silicon Slopes employers including Adobe, Qualtrics, and Domo
Average agent commission of $18,125 per transaction at standard rates on the median home
Agents using US Tech Automations in Draper report 31% higher lead conversion through automated neighborhood farming campaigns
Draper Market Overview
According to the Wasatch Front Regional MLS, Draper's real estate market combines the stability of an established family-oriented suburb with the growth dynamics of a tech-corridor boomtown. The city's east-west topographic gradient creates distinct micro-markets with different price points, buyer profiles, and competitive dynamics.
What does the Draper real estate market look like in 2026?
| Market Metric | 2024 | 2025 | 2026 (YTD) | Trend |
|---|---|---|---|---|
| Median Sale Price | $685,000 | $710,000 | $725,000 | +2.1% YoY |
| Total Transactions | 640 | 660 | On pace for 670+ | Steady growth |
| Active Inventory | 145 | 175 | 190 | Expanding |
| Avg Days on Market | 18 | 22 | 24 | Slight increase |
| Price per Sq Ft | $245 | $252 | $258 | Steady growth |
| List-to-Sale Ratio | 99.2% | 98.8% | 98.5% | Normalizing |
According to Realtor.com's 2026 Market Outlook, Draper ranks among Utah's top 5 suburban markets for price stability and transaction volume, driven by its combination of school quality, outdoor amenities, and employment access.
Draper's 670+ annual transactions and $725,000 median price create a total addressable market of approximately $486M in annual residential sales — enough revenue to support 40-50 full-time agents while rewarding those who specialize with systematic farming approaches, according to Wasatch Front MLS data.
Neighborhood-by-Neighborhood Price Guide
According to Salt Lake County Assessor records, Draper's neighborhoods show significant price variation based on elevation, age, proximity to Corner Canyon, and school district boundaries.
How do prices differ across Draper neighborhoods?
| Neighborhood | Median Price | Avg Sq Ft | Built Era | Annual Sales | Profile |
|---|---|---|---|---|---|
| SunCrest | $875,000 | 3,600 | 2005-2020 | 85-100 | Mountain community, newer |
| Corner Canyon | $1,150,000 | 4,200 | 2010-2025 | 40-55 | Luxury east bench |
| Draper Pointe | $625,000 | 2,800 | 1995-2010 | 55-65 | Established family |
| Oak Vista | $585,000 | 2,400 | 1990-2005 | 45-55 | Entry-level east |
| South Mountain | $825,000 | 3,400 | 2000-2015 | 50-60 | Views, larger lots |
| Hidden Canyon | $950,000 | 3,800 | 2005-2020 | 30-40 | Private, gated |
| Draper Meadows | $545,000 | 2,200 | 1985-2000 | 60-70 | Starter homes |
| Traverse Point | $690,000 | 3,000 | 2010-2020 | 40-50 | Near I-15, newer |
| Day Ranch | $780,000 | 3,200 | 2015-2025 | 25-35 | Newer development |
According to Zillow's Draper Market Report, east-bench neighborhoods (Corner Canyon, Hidden Canyon, South Mountain) appreciate at 4-5% annually, while western neighborhoods closer to I-15 grow at 2-3%, reflecting the premium buyers place on mountain proximity and views.
What is the price trend by property type in Draper?
| Property Type | Median Price | Share of Sales | YoY Change | Avg DOM |
|---|---|---|---|---|
| Single Family Detached | $750,000 | 72% | +2.3% | 22 |
| Townhome/Rowhome | $485,000 | 15% | +3.8% | 18 |
| Condo | $365,000 | 8% | +4.5% | 15 |
| Luxury ($1M+) | $1,280,000 | 5% | +1.5% | 45 |
According to the National Association of Realtors, attached housing (townhomes and condos) in tech-corridor suburbs like Draper appreciates faster than detached homes on a percentage basis as young tech professionals enter the market seeking affordable homeownership.
Commission & Agent Income Analysis
According to the Utah Division of Real Estate, approximately 380 licensed agents list Draper as part of their primary service area, competing for 670+ annual transactions. This agent-to-transaction ratio determines the competitive landscape and income potential for agents who farm this market.
How much do Draper real estate agents earn?
| Income Metric | Top 10% | Top 25% | Median | Bottom 25% |
|---|---|---|---|---|
| Annual GCI | $285,000+ | $165,000 | $82,000 | $35,000 |
| Transactions/Year | 18+ | 10-12 | 5-6 | 2-3 |
| Avg Commission/Deal | $18,125 | $17,500 | $16,800 | $15,000 |
| Primary Income Source | Listings + Buyers | Mixed | Buyer-heavy | Sporadic |
According to Bureau of Labor Statistics data, the median real estate agent income in the Salt Lake City MSA is $58,200, but Draper-focused agents in the top quartile significantly outperform this benchmark due to higher property values and consistent transaction volume.
According to RealTrends' 2025 Agent Productivity Survey, agents who consistently farm 500+ homes in a single Draper neighborhood average 8.2 transactions per year from that farm alone — a $148,000+ annual contribution from systematic geographic farming.
Platforms like US Tech Automations help Draper agents maximize their farming ROI by automating the multi-touch campaigns that convert casual neighborhood awareness into consistent listing appointments. The platform's CRM tracks every touchpoint from first mailer to closed transaction, providing clear ROI data on farming investments.
Buyer Demographics & Demand Drivers
According to U.S. Census Bureau American Community Survey data, Draper's buyer pool reflects the city's dual identity as a family suburb and tech-corridor residential hub.
Who is buying homes in Draper?
| Buyer Segment | Share of Sales | Avg Purchase Price | Typical Profile |
|---|---|---|---|
| Tech Professionals | 35% | $725,000 | Silicon Slopes employees, 28-42 |
| Move-Up Families | 28% | $785,000 | Growing families from SLC/Murray |
| First-Time Buyers | 18% | $485,000 | Young couples, condos/townhomes |
| Relocators (Out of State) | 12% | $820,000 | CA, CO, WA tech transplants |
| Downsizers/Empty Nesters | 7% | $550,000 | Local seniors moving to attached |
According to LinkedIn Economic Graph data, Draper-area employers (Adobe, eBay, Overstock, Domo, and dozens of tech startups in the Point of the Mountain corridor) posted 4,200+ job openings in 2025, creating a steady pipeline of relocating professionals who need housing within commuting distance.
What demographic factors define Draper's market?
| Demographic | Draper | Salt Lake County | Utah |
|---|---|---|---|
| Median Household Income | $115,000 | $82,500 | $82,000 |
| Median Age | 33.8 | 33.4 | 31.5 |
| Avg Household Size | 3.4 | 3.1 | 3.2 |
| Bachelor's Degree+ | 55% | 38% | 35% |
| Tech Industry Employment | 28% | 12% | 9% |
| Owner-Occupied Rate | 78% | 64% | 70% |
According to the Kem C. Gardner Policy Institute, Draper's household income of $115,000 ranks among the top 5 cities in Salt Lake County and supports the $725,000 median home price with a price-to-income ratio of 6.3 — slightly above the national median of 5.8 but typical for Utah's Wasatch Front.
School District Impact on Property Values
How do Draper's schools affect home prices?
According to GreatSchools.org and Niche.com rankings, Draper is served by two school districts — Canyons School District and Jordan School District — with distinct performance profiles that directly influence neighborhood pricing.
| School | District | Rating | Effect on Home Prices | Key Neighborhoods |
|---|---|---|---|---|
| Corner Canyon High | Canyons | 9/10 | +8-12% premium | Corner Canyon, SunCrest |
| Draper Park Middle | Canyons | 8/10 | +5-8% premium | Draper Pointe, Oak Vista |
| Willow Springs Elementary | Canyons | 9/10 | +6-10% premium | South Mountain, Day Ranch |
| Riverton High (boundary) | Jordan | 7/10 | Neutral | Western Draper |
| South Hills Middle | Jordan | 7/10 | Neutral | Draper Meadows |
According to the National Bureau of Economic Research, each one-point increase in a school's Niche.com rating correlates with a 2.5-3.5% increase in surrounding home values. In Draper, the Corner Canyon High School boundary is one of the strongest price differentiators, adding an estimated $60,000-$85,000 to comparable homes.
According to Canyons School District enrollment data, Corner Canyon High School has maintained a graduation rate above 96% and sends 82% of graduates to four-year universities — statistics that agents should incorporate into their farming materials for east Draper neighborhoods.
Tech Corridor Influence
According to the Utah Governor's Office of Economic Opportunity, the Silicon Slopes corridor running through Draper, Lehi, and south Salt Lake County has attracted over $12B in tech-company investment since 2018. This concentration of high-paying employers directly fuels Draper's housing demand.
Which employers drive Draper real estate demand?
| Employer | Approximate Local Employees | Avg Tech Salary | Housing Budget (28% rule) |
|---|---|---|---|
| Adobe (Lehi campus) | 2,800 | $135,000 | $3,150/mo → $550K-$700K |
| Qualtrics | 2,200 | $128,000 | $2,987/mo → $520K-$660K |
| Domo | 800 | $118,000 | $2,753/mo → $480K-$610K |
| eBay/Commerce | 1,100 | $122,000 | $2,847/mo → $500K-$630K |
| Overstock | 1,500 | $95,000 | $2,217/mo → $385K-$490K |
| MX Technologies | 600 | $115,000 | $2,683/mo → $470K-$590K |
| Vivint Smart Home | 2,000 | $85,000 | $1,983/mo → $345K-$440K |
According to Glassdoor salary data, the median tech-industry salary in Draper's corridor is $118,000 — enough to qualify for a $650,000-$750,000 home purchase with standard underwriting, aligning precisely with Draper's median price point. Agents who understand this salary-to-purchase alignment can tailor their farming messages to tech-professional buyer profiles.
Automation Platform Comparison for Suburban Farming
Draper's high-volume, tech-savvy market demands sophisticated farming technology. Here is how leading platforms compare for suburban neighborhood farming.
| Feature | US Tech Automations | kvCORE | BoomTown | Follow Up Boss |
|---|---|---|---|---|
| Neighborhood Geo-Farming | Block-level targeting | Zip code only | Zip code only | No farming tools |
| Automated Multi-Touch Campaigns | Mail + Digital + Email + SMS | Digital only | Digital + Email | Email + SMS |
| School District Data Integration | Yes — boundary mapping | No | No | No |
| Tech-Professional Lead Scoring | AI behavioral + employer signals | Basic | Moderate | Basic |
| Listing Alert Automation | Custom neighborhood zones | IDX-based | IDX-based | Manual setup |
| ROI Attribution to Closing | Full channel tracking | Partial | Partial | Lead-level only |
| Cost per Agent/Month | Competitive | $499+ | $1,000+ | $69+ (no farming) |
| Market Report Generation | Automated monthly/quarterly | Manual | No | No |
According to WAV Group's 2025 Real Estate Technology ROI Study, agents who use integrated geo-farming platforms with multi-touch orchestration close 38% more listing appointments than agents relying on single-channel approaches. US Tech Automations provides Draper agents with the block-level targeting and school-district-aware campaigns that differentiate their farming efforts.
How to Farm Draper UT Successfully
Draper's combination of established neighborhoods, new developments, and tech-corridor buyer demand creates multiple farming opportunities for agents who approach the market systematically.
Choose your neighborhood strategically. Select a farm of 400-600 homes in a single Draper neighborhood that matches your price-point expertise. According to NAR farming studies, agents need a minimum of 400 homes to generate consistent transaction flow. SunCrest, Draper Pointe, and South Mountain each offer optimal farm sizes.
Map the tech-employer connection. Identify which Silicon Slopes companies are most represented in your chosen farm. According to LinkedIn data, Draper neighborhoods within 2 miles of I-15 draw heavily from Lehi-based employers, while east-bench neighborhoods attract higher-earning executives. Tailor your messaging accordingly.
Lead with school data. Draper families prioritize education. According to the Canyons School District, Corner Canyon High's AP enrollment increased 15% in 2025. Include school performance data, boundary maps, and enrollment trends in every farming touchpoint. Use US Tech Automations to automate school-data delivery alongside market updates.
Create Corner Canyon lifestyle content. Corner Canyon's 50+ miles of trails are a major lifestyle draw. According to TrailForks data, the Corner Canyon trail system receives over 200,000 visits annually. Develop seasonal trail guides, outdoor event calendars, and community activity content that positions you as the local lifestyle expert.
Target move-up buyers in western neighborhoods. Families in Draper Meadows and Oak Vista ($545K-$585K) are prime candidates for moves to east-bench neighborhoods ($825K-$1.15M). According to MLS data, 28% of east Draper purchases come from western Draper sellers. Build automated move-up nurture campaigns through US Tech Automations.
Establish new-construction expertise. According to Draper City Planning Department records, over 400 new residential permits were issued in 2025, concentrated in SunCrest expansion phases and Day Ranch. New construction buyers need agents who understand builder negotiations, upgrade packages, and warranty processes.
Deploy quarterly market reports. Create branded neighborhood-specific market reports with price trends, days-on-market data, and new listing summaries. According to NAR's consumer survey, 67% of homeowners said receiving regular market updates from an agent would positively influence their choice of listing agent. Automate delivery through US Tech Automations.
Host community events at local businesses. Partner with Draper restaurants, fitness studios, and coffee shops for quarterly client appreciation events. According to NAR research, agents who host 4+ community events annually generate 52% more referral business than those who rely solely on digital marketing.
Track your farming ROI obsessively. Use the analytics dashboard in US Tech Automations to measure cost-per-lead, cost-per-appointment, and cost-per-closing for every farming channel. According to RealTrends, top-producing farm agents spend $8-$12 per home per month on their farm and expect a 5:1 or better ROI on that investment.
Draper vs Surrounding Markets
How does Draper compare to nearby suburban markets?
| Metric | Draper | Sandy | South Jordan | Lehi | Cottonwood Heights |
|---|---|---|---|---|---|
| Median Price | $725,000 | $585,000 | $620,000 | $595,000 | $680,000 |
| Annual Transactions | 670+ | 850+ | 720+ | 900+ | 350+ |
| Avg DOM | 24 | 20 | 22 | 19 | 26 |
| YoY Appreciation | 2.1% | 3.2% | 3.5% | 4.8% | 2.8% |
| Top School Rating | 9/10 | 8/10 | 8/10 | 8/10 | 8/10 |
| Tech Employer Access | Excellent | Good | Very Good | Excellent | Good |
According to the Wasatch Front Regional MLS, Draper commands a price premium over neighboring communities due to its combination of top-rated schools, mountain recreation access, and established neighborhood character. For detailed comparisons, see our analyses of Sandy UT housing stats, South Jordan demographics, and Lehi UT home prices.
Frequently Asked Questions
What is the median home price in Draper UT in 2026?
The median home price in Draper is approximately $725,000 as of early 2026, according to Wasatch Front Regional MLS data. Prices range from $365,000 for condos to over $1,150,000 for luxury east-bench homes in the Corner Canyon area.
How many real estate transactions happen in Draper annually?
According to MLS records, Draper averages 660-670+ residential transactions per year, making it one of the highest-volume suburban markets in Salt Lake County. This volume creates significant opportunity for agents who farm strategically.
What commission can agents expect per Draper transaction?
At the standard 2.5% buyer-agent commission rate on the $725,000 median home, agents earn approximately $18,125 per transaction. Top-quartile Draper agents average 10-12 transactions annually for gross commission income of $165,000+, according to local broker data.
Which Draper neighborhoods appreciate fastest?
According to Zillow's market data, east-bench neighborhoods (Corner Canyon, Hidden Canyon, South Mountain) appreciate at 4-5% annually, while established western neighborhoods grow at 2-3%. New developments like Day Ranch show initial appreciation of 3-4% as communities mature.
How does the tech corridor affect Draper real estate?
According to the Utah Governor's Office of Economic Opportunity, Silicon Slopes employers within commuting distance of Draper posted 4,200+ job openings in 2025. Tech professionals with median salaries of $118,000 represent 35% of Draper's buyer pool, directly supporting the city's $725,000 median price.
What are the best schools in Draper?
According to Niche.com and GreatSchools.org, Corner Canyon High School (9/10) is the top-rated school serving Draper, followed by Willow Springs Elementary (9/10) and Draper Park Middle (8/10), all within the Canyons School District. School boundaries significantly impact property values.
Is Draper a good market for real estate farming?
According to NAR farming productivity studies, Draper's combination of 670+ annual transactions, diverse neighborhoods, and tech-corridor demand makes it ideal for geographic farming. Agents who farm 500+ homes in a single neighborhood average 8.2 transactions per year from their farm.
How does Draper compare to Lehi for real estate investment?
Draper offers higher median prices ($725,000 vs $595,000) but more stable appreciation, while Lehi shows faster growth (4.8% vs 2.1%) due to earlier-stage development. According to Wasatch Front MLS data, both markets benefit from Silicon Slopes employment, as explored in our Lehi price analysis.
What outdoor amenities attract buyers to Draper?
According to TrailForks and Draper City Parks & Recreation, Corner Canyon's 50+ miles of trails, the Bonneville Shoreline Trail, and proximity to Big and Little Cottonwood Canyon ski resorts are the primary outdoor amenities driving buyer interest. These recreational assets support a 5-8% price premium over comparable Salt Lake Valley communities.
Conclusion: Build a Dominant Draper Farming Business with Automation
Draper represents one of Utah's most attractive real estate farming opportunities — a high-volume suburban market with strong tech-sector demand, top-rated schools, and diverse neighborhoods offering entry points at every price level. The 670+ annual transactions and $725,000 median price create a market large enough to support dedicated farming agents who establish genuine neighborhood expertise.
US Tech Automations provides Draper agents with the block-level geo-farming tools, multi-touch campaign automation, and school-district-integrated marketing that separate productive farm agents from the competition. From automated quarterly market reports to AI-powered lead scoring that identifies tech-professional relocators, the US Tech Automations platform transforms Draper's suburban sprawl into a systematically farmable revenue engine.
Explore more Salt Lake metro market intelligence in our guides to Cottonwood Heights market data, Rose Park housing stats, and Alpine UT trends.
About the Author
Helping real estate agents leverage automation for geographic farming success.
