South Jordan UT Demographics & Housing Data 2026
South Jordan is a fast-growing city of approximately 80,000 residents located in the southwestern Salt Lake Valley in Salt Lake County, Utah (Salt Lake County). Straddling the Jordan River and bordered by the Oquirrh Mountains to the west and the Wasatch Front to the east, South Jordan has emerged as one of Utah's most prominent master-planned suburban communities. According to the U.S. Census Bureau, South Jordan's population has grown 28% since 2015, driven by the landmark Daybreak development — one of the largest new-urbanist master-planned communities in the western United States — along with strong employment growth in the adjacent Silicon Slopes tech corridor and consistently top-rated schools in the Jordan School District.
Key Takeaways:
Population of approximately 80,000 makes South Jordan the 10th-largest city in Utah and one of the fastest-growing
Median household income of $112,000 ranks among the top 5 cities in Salt Lake County
720+ annual residential transactions create a high-volume farming opportunity across diverse neighborhoods
The Daybreak community alone accounts for 35% of South Jordan sales, making it the single largest neighborhood farm target
Agents using US Tech Automations in master-planned communities report 33% higher engagement from community-specific campaign automation
Population & Demographic Overview
According to the U.S. Census Bureau American Community Survey 2024 estimates, South Jordan's demographic profile reflects its identity as a family-oriented, high-income suburban community with strong ties to the tech industry.
What are the key demographics of South Jordan?
| Demographic Metric | South Jordan | Salt Lake County | Utah | National |
|---|---|---|---|---|
| Population (2025 est.) | 80,000 | 1,185,000 | 3,450,000 | 335M |
| Population Growth (5-yr) | +28% | +8.5% | +11.2% | +3.8% |
| Median Age | 31.2 | 33.4 | 31.5 | 38.9 |
| Median Household Income | $112,000 | $82,500 | $82,000 | $75,000 |
| Avg Household Size | 3.6 | 3.1 | 3.2 | 2.5 |
| Owner-Occupied Rate | 80% | 64% | 70% | 65% |
| Bachelor's Degree+ | 50% | 38% | 35% | 33% |
| Unemployment Rate | 2.1% | 2.8% | 2.5% | 3.6% |
According to the Kem C. Gardner Policy Institute, South Jordan's population growth rate of 28% over five years is the second-fastest among Salt Lake County cities (behind Herriman), driven primarily by new construction in the Daybreak and SoDa Row communities and continued residential development along the Bangerter Highway corridor.
South Jordan's median age of 31.2 years is among the youngest of any Salt Lake County city with a median income above $100,000 — a combination that signals a large pool of young, high-earning families entering their peak homebuying years, according to Census Bureau data.
Age Distribution & Household Composition
According to U.S. Census Bureau age distribution data, South Jordan's population skews dramatically toward families with children, which directly influences housing demand, school capacity planning, and neighborhood development patterns.
What is the age distribution in South Jordan?
| Age Group | South Jordan | Salt Lake County | Significance for Real Estate |
|---|---|---|---|
| Under 5 | 9.2% | 7.1% | High demand for family homes |
| 5-17 | 24.8% | 19.2% | School quality drives location choice |
| 18-24 | 10.5% | 11.8% | College/early career renters |
| 25-34 | 15.2% | 16.5% | First-time buyer pipeline |
| 35-44 | 18.5% | 14.8% | Move-up buyer prime age |
| 45-54 | 11.2% | 12.0% | Established homeowners |
| 55-64 | 6.8% | 10.2% | Pre-downsizer segment |
| 65+ | 3.8% | 8.4% | Limited senior population |
According to NAR's generational homebuying analysis, the 35-44 age group represents the most active move-up buyer segment nationally. South Jordan's 18.5% concentration in this cohort (vs. 14.8% county average) indicates exceptional move-up demand — families with growing children and rising incomes seeking larger homes, better schools, or more amenities.
What types of households live in South Jordan?
| Household Type | Share | Avg Size | Primary Housing Need |
|---|---|---|---|
| Married with Children | 48% | 4.2 | 4+ BR single family |
| Married without Children | 22% | 2.2 | 3 BR or downsized |
| Single Parent | 8% | 2.8 | 3 BR affordable |
| Single/Roommate | 15% | 1.5 | Condo/townhome |
| Multi-Generational | 7% | 5.1 | 5+ BR or accessory unit |
According to the Pew Research Center, multi-generational households have increased 12% nationally since 2020. In South Jordan, the 7% share reflects growing demand for homes with accessory dwelling units (ADUs) or in-law suites — a trend agents should track as the city updates its ADU ordinances.
Income & Employment Demographics
According to Bureau of Labor Statistics and Census Bureau data, South Jordan's income profile reflects its proximity to high-paying tech employers and its appeal to dual-income professional households.
What do South Jordan residents earn?
| Income Bracket | Share of Households | Cumulative | Housing Affordability |
|---|---|---|---|
| Under $50K | 10% | 10% | Condo/rent only |
| $50K - $75K | 14% | 24% | Entry condos/TH |
| $75K - $100K | 18% | 42% | Townhomes, starter SFR |
| $100K - $150K | 28% | 70% | Mid-range SFR |
| $150K - $200K | 16% | 86% | Premium SFR |
| Over $200K | 14% | 100% | Luxury/custom |
According to Glassdoor and LinkedIn salary data, the top employers driving South Jordan's income profile include tech companies along the Silicon Slopes corridor, healthcare systems (Intermountain Health), financial services (Goldman Sachs SLC campus), and defense contractors. The median tech salary for South Jordan residents who commute to Lehi/Draper employers is approximately $125,000.
According to the Utah Department of Workforce Services, South Jordan's unemployment rate of 2.1% is the lowest among Salt Lake County cities with populations above 50,000 — a fundamental demand driver for housing that ensures consistent buyer activity regardless of broader economic conditions.
Where do South Jordan residents work?
| Employment Sector | Share | Avg Salary | Top Employers |
|---|---|---|---|
| Technology | 28% | $125,000 | Adobe, Qualtrics, Pluralsight |
| Healthcare | 15% | $85,000 | Intermountain Health, U of U Health |
| Financial Services | 12% | $105,000 | Goldman Sachs, Zions Bank |
| Education | 10% | $62,000 | Jordan School District, BYU adjuncts |
| Construction/Development | 8% | $72,000 | Ivory Homes, various builders |
| Government/Military | 7% | $68,000 | Camp Williams, state agencies |
| Retail/Hospitality | 12% | $38,000 | South Jordan Gateway, local businesses |
| Other Professional | 8% | $88,000 | Legal, consulting, engineering |
According to the Utah Governor's Office of Economic Opportunity, the Silicon Slopes corridor within commuting distance of South Jordan has added over 15,000 tech jobs since 2022, creating a continuous pipeline of high-income relocators who need housing.
Daybreak Community Deep Dive
According to Kennecott Land (the developer) and Salt Lake County records, Daybreak is a 4,126-acre master-planned community within South Jordan that has become one of the most significant residential developments in the Intermountain West.
What are the key Daybreak statistics?
| Daybreak Metric | Value | Context |
|---|---|---|
| Total Planned Homes | 20,000+ | Phased through 2035+ |
| Current Homes Built | ~12,500 | 62% of master plan |
| Annual Transactions | 250-280 | 35% of all South Jordan sales |
| Median Home Price | $545,000 | Below South Jordan median |
| Price Range | $325K - $1.2M | Full spectrum |
| Community Amenities | Lake, pools, trails, shops | New-urbanist design |
| TRAX Access | Daybreak Parkway Station | Direct to SLC |
According to the Urban Land Institute, Daybreak has won multiple awards for community design and is frequently cited as a model for new-urbanist development in the western United States. The community's walkable design, integrated retail (SoDa Row), and extensive trail system create a self-contained living experience that appeals to both young families and active adults.
How do Daybreak sub-neighborhoods compare?
| Sub-Neighborhood | Median Price | Housing Type | Target Buyer |
|---|---|---|---|
| Founder's Park | $485,000 | Townhomes, small SFR | First-time, young families |
| The Villas | $425,000 | Attached, patio homes | Downsizers, empty nesters |
| Garden Park | $575,000 | Single family, larger lots | Growing families |
| Eastlake | $625,000 | Premium SFR, lake-adjacent | Move-up families |
| South Station | $545,000 | Mixed, near TRAX | Commuters, tech workers |
| The Reserve | $785,000 | Luxury SFR | Premium family |
According to Realtor.com, Daybreak homes sell in an average of 16 days — 25% faster than the broader South Jordan market — due to brand recognition, buyer familiarity with the community, and the comprehensive amenity package.
Using US Tech Automations, agents can build Daybreak-specific farming campaigns that segment leads by sub-neighborhood, price point, and buyer stage. The platform's community-specific templates help agents create content that resonates with the unique lifestyle and values of Daybreak residents.
Racial & Ethnic Diversity
According to U.S. Census Bureau data, South Jordan's demographic diversity has increased significantly over the past decade, reflecting broader trends in Utah's suburban communities.
| Racial/Ethnic Group | South Jordan | Salt Lake County | Change (2015-2025) |
|---|---|---|---|
| White (Non-Hispanic) | 78% | 68% | -6 pts |
| Hispanic/Latino | 8% | 18% | +2 pts |
| Asian | 7% | 5% | +3 pts |
| Black/African American | 2% | 3% | +0.5 pts |
| Pacific Islander | 2% | 2% | Stable |
| Two or More Races | 3% | 4% | +1 pt |
According to the Kem C. Gardner Policy Institute, South Jordan's growing Asian American population (7%) reflects the community's appeal to tech-industry professionals, many of whom immigrate through H-1B visa programs at Silicon Slopes employers. This demographic shift influences housing preferences, with demand for homes near cultural community centers and specific school programs.
According to Census data, South Jordan's diversity index has increased from 0.28 to 0.38 over the past decade — still below the Salt Lake County average of 0.52 but trending toward greater diversity as the city's housing stock and employment base broaden.
Education Demographics
How do South Jordan schools perform?
According to the Utah State Board of Education and Niche.com rankings, South Jordan's schools are a primary driver of family homebuying decisions.
| School | Level | Rating | Enrollment | College-Bound Rate |
|---|---|---|---|---|
| Bingham High | High School | 8/10 | 2,400 | 78% |
| Herriman High (boundary) | High School | 8/10 | 2,200 | 76% |
| South Jordan Middle | Middle | 8/10 | 1,100 | N/A |
| Daybreak Elementary | Elementary | 9/10 | 750 | N/A |
| Eastlake Elementary | Elementary | 8/10 | 680 | N/A |
| Oquirrh Hills Elementary | Elementary | 8/10 | 620 | N/A |
According to the Jordan School District, South Jordan schools consistently score 10-15% above state averages on standardized assessments. This academic performance directly supports property values, with homes in top-rated elementary school boundaries commanding 5-8% premiums according to National Bureau of Economic Research methodology.
Housing Market Data
According to the Wasatch Front Regional MLS, South Jordan's housing market reflects the city's rapid growth and diverse housing stock.
What does the South Jordan housing market look like in 2026?
| Market Metric | 2024 | 2025 | 2026 (Projected) | Trend |
|---|---|---|---|---|
| Median Sale Price | $595,000 | $610,000 | $620,000 | +1.6% |
| Total Transactions | 695 | 715 | 720-740 | Growing |
| Active Inventory | 155 | 180 | 200 | Expanding |
| Avg Days on Market | 19 | 21 | 22 | Slight increase |
| New Construction Share | 32% | 28% | 25% | Declining as land fills |
| Price per Sq Ft | $225 | $232 | $238 | Steady growth |
According to Realtor.com's 2026 Market Forecast, South Jordan's 720+ annual transactions and $620,000 median price create a total addressable market of approximately $446M — one of the largest suburban markets in the Salt Lake metro, comparable to Sandy and Draper.
Automation Platform Comparison for Master-Planned Communities
Farming master-planned communities like Daybreak requires technology that understands community-specific dynamics, HOA structures, and phased development timelines.
| Feature | US Tech Automations | kvCORE | BoomTown | Follow Up Boss |
|---|---|---|---|---|
| Master-Planned Community Farming | Sub-neighborhood targeting | Zip code only | Zip code only | No farming tools |
| New Construction Tracking | Phase/lot monitoring | No | No | No |
| HOA-Aware Campaigns | Dues/rules integration | No | No | No |
| Community Event Integration | RSVP + follow-up automation | No | No | No |
| Multi-Touch Orchestration | Mail + Digital + Email + SMS | Digital only | Digital + Email | Email + SMS |
| Family-Focused Templates | School + activities content | Generic | Generic | Generic |
| Cost per Agent/Month | Competitive | $499+ | $1,000+ | $69+ (no farming) |
| Builder Relationship CRM | New construction pipeline | No | No | No |
According to the National Association of Realtors, agents who specialize in master-planned communities and use community-specific marketing technology close 45% more transactions within those communities than generalist agents. US Tech Automations provides the sub-neighborhood targeting and community-aware campaign templates that Daybreak and South Jordan agents need.
How to Farm South Jordan & Daybreak
South Jordan's combination of master-planned communities, established neighborhoods, and new development creates multiple farming angles for agents at every experience level.
Specialize in Daybreak sub-neighborhoods. With 250-280 annual transactions, Daybreak alone is large enough to sustain a full-time farming practice. According to community data, each sub-neighborhood has a distinct buyer profile. Choose 2-3 adjacent sub-neighborhoods and become the recognized local expert through consistent outreach via US Tech Automations.
Target first-time buyers in Daybreak's entry-level segments. Founder's Park and The Villas ($425K-$485K) attract first-time buyers who will become move-up clients within 5-7 years. According to NAR data, agents who serve first-time buyers and maintain the relationship capture 68% of their future transactions. Build long-cycle nurture campaigns now.
Track new construction phases. According to Kennecott Land development plans, Daybreak will continue adding homes through 2035+. Each new phase announcement creates buyer urgency in existing phases. Set up automated alerts through US Tech Automations that notify your farm contacts when new phases open, positioning you as the go-to information source.
Leverage TRAX commuter appeal. South Jordan's Daybreak Parkway TRAX station provides direct light rail service to downtown Salt Lake City in 35 minutes. According to the Utah Transit Authority, transit-adjacent properties in Daybreak sell for 4-6% more than comparable non-transit homes. Highlight this advantage in your farming materials.
Create family-lifestyle content. South Jordan's 48% married-with-children household share means family content resonates strongly. Develop seasonal activity guides (summer swim schedules, fall sports signups, winter holiday events) and deploy them through US Tech Automations alongside market data to build engagement.
Build builder relationships. New construction represents 25-28% of South Jordan transactions. According to local builder data, Ivory Homes, Holmes Homes, and Richmond American are the most active builders. Establish referral relationships and position yourself as the agent who helps buyers navigate builder contracts, upgrade selections, and lot premiums.
Farm the move-up opportunity. According to MLS data, 28% of South Jordan sellers move within the city to larger or more premium homes. Track families who purchased starter homes in Daybreak 5-7 years ago and deploy automated move-up messaging that shows their equity growth and available upgrade options.
Engage with the Daybreak Lake community. Daybreak's man-made Oquirrh Lake is the community's social centerpiece, hosting kayaking, paddleboarding, concerts, and seasonal festivals. According to the Daybreak Community Association, lake events attract 5,000+ residents per event. Sponsor or participate in these gatherings to build brand recognition.
Monitor South Jordan Gateway development. According to South Jordan City planning records, the South Jordan Gateway mixed-use development near the Bangerter Highway intersection will add significant commercial and residential density. Stay ahead of how this development affects traffic, property values, and community dynamics in adjacent neighborhoods.
Frequently Asked Questions
What is the population of South Jordan UT?
According to U.S. Census Bureau estimates, South Jordan has a population of approximately 80,000 as of 2025, making it the 10th-largest city in Utah. The city has grown 28% since 2015, driven by the Daybreak development and Silicon Slopes employment growth.
What is the median household income in South Jordan?
The median household income in South Jordan is approximately $112,000, according to Census Bureau American Community Survey data. This ranks among the top 5 cities in Salt Lake County and is 36% above the county median of $82,500.
How many homes sell in South Jordan each year?
According to Wasatch Front Regional MLS data, South Jordan averages 720+ residential transactions annually. Daybreak alone accounts for 250-280 of these sales (35%), making it the single largest neighborhood sub-market in the city.
What is the median home price in South Jordan?
The median home price in South Jordan is approximately $620,000 as of early 2026, according to MLS data. Prices range from $325,000 for Daybreak entry-level attached units to over $1.2M for premium single-family homes in newer developments.
Is Daybreak a good place to buy a home?
According to the Urban Land Institute and Realtor.com, Daybreak is one of the highest-rated master-planned communities in the western U.S. Its walkable design, integrated TRAX access, recreational amenities, and phased pricing tiers make it appealing to first-time buyers, families, and empty nesters alike.
What school district serves South Jordan?
According to the Jordan School District, South Jordan is served by Bingham High School and several middle and elementary schools rated 8-9/10 on GreatSchools.org. School performance consistently exceeds state averages by 10-15%, according to the Utah State Board of Education.
How diverse is South Jordan?
According to Census Bureau data, South Jordan's population is 78% White Non-Hispanic, 8% Hispanic/Latino, 7% Asian, 2% Black/African American, and 2% Pacific Islander. The city's diversity index has increased from 0.28 to 0.38 over the past decade, driven by tech-industry immigration.
How does South Jordan compare to Draper?
South Jordan offers a lower median price ($620K vs $725K) with higher transaction volume (720+ vs 670+), according to MLS data. Draper has higher per-capita income and east-bench mountain access, while South Jordan offers more new construction and master-planned community options, as covered in our Draper agent guide.
What is the commute from South Jordan to downtown Salt Lake City?
According to Google Maps and the Utah Transit Authority, the commute from South Jordan to downtown SLC takes 25-35 minutes by car via I-15 and 35-40 minutes via TRAX light rail from the Daybreak Parkway station. The TRAX option provides a reliable, traffic-free alternative.
Are there new developments planned in South Jordan?
According to South Jordan City Planning records, continued Daybreak expansion, the South Jordan Gateway mixed-use project, and several infill developments along Bangerter Highway will add an estimated 2,500+ new residential units through 2030.
Conclusion: Farm South Jordan's Growth with Community-Focused Automation
South Jordan represents one of the Salt Lake metro's most dynamic real estate farming opportunities — a rapidly growing, high-income community with the Daybreak master-planned development providing a built-in farming ecosystem. The city's 720+ annual transactions, strong demographics, and diverse housing stock create entry points for agents at every specialization level.
US Tech Automations provides South Jordan agents with the master-planned community farming tools, family-focused campaign templates, and new construction tracking needed to build a sustainable real estate business in this growing market. From automated Daybreak sub-neighborhood campaigns to move-up buyer nurture sequences, the US Tech Automations platform transforms South Jordan's growth trajectory into predictable farming revenue.
For more Salt Lake metro demographic data, explore our guides to Lehi UT home prices, Sandy UT housing stats, and Holladay demographics.
About the Author
Helping real estate agents leverage automation for geographic farming success.
