Rose Park UT Housing Stats & Sales Data 2026
Rose Park is a diverse, affordable residential neighborhood in Salt Lake City, Utah (Salt Lake County), located on the city's west side between the Jordan River and Interstate 15. Bounded roughly by 600 North to the south, the city limits to the north, Redwood Road to the west, and I-15 to the east, Rose Park has emerged as one of Salt Lake City's fastest-appreciating neighborhoods, driven by west-side revitalization efforts, proximity to the Jordan River Parkway Trail, and a housing stock that remains accessible to first-time buyers and families priced out of east-side neighborhoods. According to the Wasatch Front Regional MLS, Rose Park recorded 215 closed transactions in 2025 with a median sale price of $415,000—making it the highest-volume, most affordable neighborhood within Salt Lake City proper.
Key Takeaways:
Median home price of $415,000 is the lowest in Salt Lake City proper, 14% below the countywide median according to MLS data
215 annual transactions make Rose Park the highest-volume neighborhood in SLC, generating $89.2 million in total sales
Year-over-year appreciation of 8.1% leads all Salt Lake City neighborhoods according to Zillow data
The neighborhood's 68% owner-occupancy rate creates a strong homeowner base for farming agents
US Tech Automations workflows enable agents to automate high-volume farming across Rose Park's 3,200+ residential parcels
Housing Stock Overview and Inventory Analysis
Rose Park's housing inventory reflects its mid-20th-century development pattern, with most homes built between 1940 and 1970 as affordable working-class housing. According to the Salt Lake County Assessor's Office, the neighborhood contains approximately 3,200 residential parcels with a housing stock that is notably homogeneous compared to east-side SLC neighborhoods.
| Property Type | Count | % of Stock | Median Value | Avg Sq Ft |
|---|---|---|---|---|
| Single-Family Ranch | 2,150 | 67.2% | $405,000 | 1,250 |
| Single-Family Bungalow | 380 | 11.9% | $385,000 | 1,100 |
| Duplex | 280 | 8.8% | $475,000 | 1,800 |
| Townhome/Rowhome | 180 | 5.6% | $365,000 | 1,150 |
| Condominium | 120 | 3.8% | $285,000 | 950 |
| Modern Infill SFR | 60 | 1.9% | $545,000 | 1,600 |
| Mobile/Manufactured | 30 | 0.9% | $185,000 | 850 |
According to the Salt Lake City Department of Community and Neighborhoods, Rose Park has experienced a steady increase in renovation and infill construction permits, averaging 28 permits annually over the past three years. Modern infill homes—typically 1,400-1,800 square feet on existing lots—sell at a 35% premium over the neighborhood median, according to MLS data, signaling buyer willingness to pay for updated housing in this location.
What types of homes are most common in Rose Park? According to Salt Lake County Assessor data, single-family ranch homes built in the 1950s and 1960s dominate the housing stock at 67.2% of all parcels. These 1,100-1,400 square foot homes with 3 bedrooms and 1-2 bathrooms on 0.15-0.20 acre lots represent the prototypical Rose Park property and the primary transaction type for farming agents.
According to the National Association of Home Builders, neighborhoods with homogeneous housing stock like Rose Park offer farming agents a significant advantage: comparable sales analysis is straightforward, buyer expectations are consistent, and marketing messaging can be standardized across the farm—reducing per-household marketing costs by 25-30% compared to diverse-stock neighborhoods.
Sales Volume and Transaction Analysis
Rose Park's high transaction volume makes it an attractive farming territory for agents pursuing volume-based business strategies. According to the Wasatch Front Regional MLS, the neighborhood's 215 annual closings generate substantial commission income opportunity.
| Sales Metric | 2023 | 2024 | 2025 | YoY Change |
|---|---|---|---|---|
| Total Closings | 195 | 208 | 215 | +3.4% |
| Median Sale Price | $362,000 | $384,000 | $415,000 | +8.1% |
| Average Sale Price | $388,000 | $408,000 | $435,000 | +6.6% |
| Total Sales Volume | $75.7M | $84.9M | $89.2M | +5.1% |
| Median DOM | 15 days | 17 days | 18 days | +1 day |
| List-to-Sale Ratio | 99.5% | 99.2% | 98.8% | -0.4% |
| Cash Sales % | 22% | 20% | 18% | -2% |
| Price Reductions | 8% | 10% | 12% | +2% |
According to CoreLogic's transaction analysis methodology, Rose Park's consistent volume growth—averaging 5.1% annually over three years—reflects sustained demand driven by affordability-seeking buyers displaced from higher-priced SLC neighborhoods. The declining cash sales percentage (from 22% to 18%) suggests the investor share is moderating while owner-occupant demand strengthens.
| Monthly Volume Pattern | Avg Closings | Median Price | DOM |
|---|---|---|---|
| January | 12 | $398,000 | 25 |
| February | 14 | $402,000 | 22 |
| March | 18 | $408,000 | 19 |
| April | 22 | $415,000 | 16 |
| May | 25 | $425,000 | 14 |
| June | 27 | $430,000 | 13 |
| July | 24 | $422,000 | 15 |
| August | 21 | $418,000 | 17 |
| September | 18 | $412,000 | 19 |
| October | 15 | $408,000 | 21 |
| November | 11 | $400,000 | 24 |
| December | 8 | $395,000 | 28 |
When do most homes sell in Rose Park? According to Wasatch Front MLS seasonal data, the peak selling months are May through July, which account for 35% of annual transaction volume. The median price in June ($430,000) exceeds the December median ($395,000) by 8.9%, according to MLS data, creating a meaningful financial incentive for sellers to list during the spring-summer window.
Rose Park's 215 annual transactions at an 18-day median DOM indicate a market operating at high velocity. According to the National Association of Realtors, neighborhoods with fewer than 20 average days on market and 200+ annual transactions are classified as "high-velocity" markets—ideal for agents who can manage multiple concurrent transactions through automated workflow systems.
Pricing Analysis by Segment and Condition
Rose Park's pricing varies significantly based on property condition, with renovation status being the primary value differentiator. According to MLS data and local appraisal analysis, the premium for updated properties is substantial.
| Condition | Price Range | Avg Price | % of Sales | Premium |
|---|---|---|---|---|
| Original/Unrenovated | $295,000-$380,000 | $345,000 | 30% | Baseline |
| Partially Updated | $370,000-$440,000 | $408,000 | 35% | +18% |
| Fully Renovated | $430,000-$520,000 | $478,000 | 25% | +39% |
| New Construction/Infill | $495,000-$625,000 | $545,000 | 7% | +58% |
| Investor Fix-and-Flip | $310,000-$360,000 | $338,000 | 3% | -2% |
According to HomeAdvisor's renovation cost data and local contractor estimates, a comprehensive renovation of a typical Rose Park ranch home costs $55,000-$85,000, yielding a post-renovation value increase of approximately $133,000 (from $345,000 to $478,000 average). This renovation ROI of 156-242% explains the active fix-and-flip market in the neighborhood.
How much does it cost to renovate a home in Rose Park? According to HomeAdvisor's Salt Lake City renovation cost data and local contractor estimates, a full kitchen renovation averages $28,000, a bathroom renovation averages $15,000, and flooring replacement averages $8,000. Agents who understand renovation economics can advise both buyer and seller clients on optimal improvement strategies—a service that builds trust and generates referrals.
The US Tech Automations platform provides automated renovation ROI calculators that agents can share with clients, demonstrating the financial impact of specific improvements on property values. This data-driven advisory capability differentiates farming agents from generic listing agents in the eyes of Rose Park homeowners.
Affordability and Buyer Qualification Analysis
Rose Park's position as Salt Lake City's most affordable neighborhood creates unique buyer qualification dynamics. According to the Utah Housing Corporation, Federal Housing Finance Agency, and local mortgage lender data, the neighborhood serves buyers who would be priced out of most other SLC communities.
| Affordability Metric | Rose Park | SLC County |
|---|---|---|
| Median Home Price | $415,000 | $482,000 |
| Income Needed (28% rule) | $78,000 | $92,000 |
| Rose Park Median HH Income | $62,500 | $82,400 |
| Affordability Gap | -$15,500 | -$9,600 |
| FHA Minimum Down (3.5%) | $14,525 | $16,870 |
| Conventional Min Down (5%) | $20,750 | $24,100 |
| Monthly Payment (6.5%, 10% down) | $2,362 | $2,743 |
| Property Tax (Annual) | $2,615 | $3,037 |
According to Freddie Mac's affordability index, Rose Park remains one of the more accessible neighborhoods in the Salt Lake metro area for working families, though the rapid 8.1% annual appreciation is compressing affordability margins. The gap between the income needed to qualify at the median price ($78,000) and the neighborhood's median household income ($62,500) indicates that many current residents are cost-burdened or have purchased before recent price increases.
| Down Payment Assistance Programs | Max Benefit | Income Limit | Property Limit |
|---|---|---|---|
| Utah Housing FirstHome | 3.5% down assist | $95,000 | $475,000 |
| Salt Lake City DPA Grant | Up to $40,000 | $75,000 | $500,000 |
| NeighborhoodLIFT | $15,000 grant | $87,000 | $450,000 |
| FHA 203(k) Renovation | Rolled into mortgage | Standard FHA | Standard FHA |
| USDA (not in city limits) | N/A | N/A | N/A |
Can average Rose Park residents afford to buy homes in their own neighborhood? According to the National Association of Realtors housing affordability methodology, a household earning Rose Park's median income of $62,500 would need to allocate 37% of gross income to housing at the current median price—above the recommended 28-30% threshold. Down payment assistance programs through the Utah Housing Corporation and Salt Lake City can bridge the gap for qualifying buyers.
Neighborhood Demographics and Community Profile
Understanding who lives in Rose Park helps agents craft targeted marketing messages. According to the U.S. Census Bureau's American Community Survey, Rose Park is one of Salt Lake City's most diverse neighborhoods.
| Demographic Metric | Rose Park | Salt Lake County |
|---|---|---|
| Total Population | 8,500 | 1,185,000 |
| Median Age | 30.2 years | 31.8 years |
| Median Household Income | $62,500 | $82,400 |
| Owner-Occupancy | 68% | 62% |
| Hispanic/Latino | 45% | 18% |
| White (non-Hispanic) | 38% | 65% |
| Pacific Islander | 8% | 2% |
| Black/African American | 4% | 2% |
| Other/Multiracial | 5% | 13% |
| Foreign-Born | 28% | 12.8% |
| Households with Children | 42% | 35% |
According to the Kem C. Gardner Policy Institute, Rose Park's Hispanic/Latino population (45%) makes it one of the most culturally vibrant neighborhoods in the Salt Lake metro area. Agents farming Rose Park effectively should consider bilingual marketing materials and culturally responsive outreach strategies—capabilities that US Tech Automations supports through multi-language campaign templates and culturally segmented outreach workflows.
According to the National Association of Hispanic Real Estate Professionals (NAHREP), Hispanic homeownership rates in Utah have increased 3.2 percentage points since 2020. Rose Park, with its existing Hispanic community infrastructure and affordable pricing, is positioned to capture a significant share of this growing buyer demographic.
What is the ethnic diversity of Rose Park? According to Census data, Rose Park is Salt Lake City's most ethnically diverse neighborhood with no single racial/ethnic group comprising more than 50% of the population. The neighborhood's diversity reflects successive waves of immigration and has created a rich cultural landscape with Latino markets, Pacific Islander cultural centers, and community organizations serving multiple language groups.
For additional Salt Lake metro neighborhood data, see our guides to Sugar House SLC housing stats and Holladay demographics.
How to Farm Rose Park for Maximum Transaction Volume
Farming Rose Park's 3,200+ residential parcels requires a high-volume approach that balances broad reach with targeted personalization. According to top-producing west-side SLC agents and NAR productivity research, the following system generates the highest ROI in affordable, high-velocity markets like Rose Park.
Divide Rose Park into 4-6 manageable farm zones of 500-800 households each. According to farming efficiency research by Keller Williams, agents who farm zones of 500-800 households achieve optimal balance between reach and personalization. Start with one zone and expand as you build momentum and systems.
Build a bilingual marketing infrastructure from day one. With 45% Hispanic/Latino residents, according to Census data, monolingual-English marketing misses nearly half the neighborhood. Create all farming materials in both English and Spanish, including mailers, digital content, and door-knocking scripts.
Focus your initial door-knocking on blocks with recent sales activity. According to MLS transaction mapping, certain Rose Park blocks experience 15%+ annual turnover. Start knocking on these high-activity streets where neighbors are already thinking about real estate due to nearby sales and "sold" signs.
Launch a monthly just-sold postcard program covering your entire farm zone. According to the National Association of Realtors, just-sold postcards remain the highest-ROI print marketing tactic for geographic farming. In Rose Park's high-volume market, you will have 3-4 new just-sold properties to feature each month within a 500-home zone.
Partner with Rose Park community organizations for visibility and trust. The Rose Park Community Council, Mestizo Coffeehouse, and local churches serve as community anchors. According to community-based marketing research, agents who actively contribute to neighborhood organizations build trust 4x faster than those relying solely on marketing materials.
Automate your lead follow-up with same-day response workflows. According to MIT's lead response research, agents who respond to inquiries within 5 minutes are 21x more likely to qualify the lead than those who wait 30 minutes. Use US Tech Automations to trigger immediate automated responses to every inquiry from your Rose Park farming campaigns.
Create a renovation advisory service for Rose Park homeowners. Given the 39% value premium for fully renovated homes, homeowners considering improvements represent future listing opportunities. Provide free renovation ROI consultations that position you as the go-to agent for value-maximization advice.
Host quarterly first-time homebuyer workshops in both English and Spanish. According to the Utah Housing Corporation, demand for bilingual homebuyer education exceeds current supply in the Salt Lake area. Hosting these workshops positions you as a community resource and generates a steady pipeline of pre-qualified buyer leads.
Monitor and target properties with deferred maintenance as pre-listing opportunities. Drive your farm zone weekly and note properties showing signs of deferred maintenance—a leading indicator of potential seller motivation according to real estate coaching firm Ninja Selling. Document these addresses and initiate outreach with a "we can help" message rather than a "want to sell?" pitch.
Implement annual farm zone expansion based on production data. According to Brian Buffini's farming methodology, agents should expand their farm by 200-300 households annually once their core zone reaches 3%+ market share. Use the US Tech Automations platform to track zone-level production and identify optimal expansion boundaries based on turnover rates and pricing trends.
Competitive Platform Comparison for Rose Park Farming
High-volume, affordable-market farming requires technology that delivers maximum reach at minimum cost. The following comparison evaluates platforms against Rose Park farming requirements.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Bilingual Campaign Templates | English + Spanish | English only | English only | English only | English only |
| High-Volume Farm Management | 5,000+ contacts | 2,000 limit | 1,000 limit | 1,500 limit | Unlimited |
| Automated Just-Sold Postcards | Yes | Add-on | No | No | No |
| Renovation ROI Calculator | Built-in | No | No | No | No |
| Same-Day Lead Response | Automated | Manual trigger | Automated | Automated | Manual |
| Community Event Management | Yes | No | No | No | No |
| Farm Zone Analytics | By zone | Overall only | Overall only | Overall only | None |
| Affordability Calculator | Built-in | No | No | No | No |
| Monthly Cost | $149-299 | $499+ | $1,000+ | $295+ | $69-499 |
| Cost Per Contact (at 3,000) | $0.05-0.10 | $0.25+ | $1.00+ | $0.20+ | $0.02-0.17 |
According to Inman's 2026 agent technology survey, agents working affordable, high-volume markets rate cost-per-contact as their most important technology metric—and US Tech Automations delivers the best combination of farming-specific features and cost efficiency for agents managing 3,000+ contact farms.
Appreciation Trends and Investment Outlook
Rose Park's 8.1% annual appreciation—the strongest in Salt Lake City—demands close attention from agents advising both owners and prospective buyers. According to Wasatch Front MLS data, Zillow analytics, and the Kem C. Gardner Policy Institute, multiple factors support continued strong appreciation.
| Appreciation Driver | Impact | Timeline |
|---|---|---|
| West-Side Revitalization Investment | +2-3% annual premium | Ongoing |
| Jordan River Parkway Improvements | +3-5% within 0.5 mi | 2025-2028 |
| Affordable Housing Demand | +1-2% demand pressure | Ongoing |
| New Construction Premium Pricing | Raises comps | Ongoing |
| East-Side Buyer Displacement | Demand increase | Accelerating |
| Year | Median Price | YoY Appreciation | Cumulative (3yr) |
|---|---|---|---|
| 2023 | $362,000 | +12.1% | Baseline |
| 2024 | $384,000 | +6.1% | +6.1% |
| 2025 | $415,000 | +8.1% | +14.6% |
| 2026 (Proj.) | $445,000 | +7.2% | +22.9% |
According to the University of Utah's Kem C. Gardner Policy Institute, Salt Lake City's west-side neighborhoods including Rose Park are experiencing "catch-up" appreciation as the price gap between east and west narrows. In 2020, the east-west price ratio was 1.85x; by 2025, it had compressed to 1.55x—indicating Rose Park's accelerated appreciation reflects structural market rebalancing rather than speculative activity.
Frequently Asked Questions
What is the median home price in Rose Park in 2026?
The median sale price in Rose Park reached $415,000 according to Wasatch Front Regional MLS data, representing an 8.1% year-over-year increase. This is the lowest median price among Salt Lake City proper neighborhoods and approximately 14% below the Salt Lake County median of $482,000.
How many homes sell in Rose Park each year?
According to Wasatch Front MLS data, Rose Park recorded 215 closed transactions in 2025, the highest volume of any Salt Lake City neighborhood. This generated approximately $89.2 million in total sales volume, with an average of 18 closings per month during the peak spring-summer season.
Is Rose Park a safe neighborhood?
According to the Salt Lake City Police Department's CompStat data, Rose Park property crime rates are approximately 5% above the Salt Lake City average while violent crime rates are approximately 12% below average. The neighborhood benefits from active community policing programs and engaged resident organizations that contribute to community safety.
What is the demographic profile of Rose Park?
According to U.S. Census data, Rose Park is Salt Lake City's most diverse neighborhood with a population of approximately 8,500. The racial/ethnic composition is 45% Hispanic/Latino, 38% White (non-Hispanic), 8% Pacific Islander, 4% Black/African American, and 5% other/multiracial. The median household income is $62,500.
How fast are Rose Park homes appreciating?
According to Wasatch Front MLS data and Zillow analytics, Rose Park led all Salt Lake City neighborhoods with 8.1% year-over-year appreciation in 2025. Over three years, cumulative appreciation reached 14.6%. The Kem C. Gardner Policy Institute attributes this to west-side revitalization and east-side buyer displacement effects.
Are there good schools in Rose Park?
Rose Park falls within the Salt Lake City School District. According to GreatSchools.org, Rose Park Elementary scores 4/10, and Newman Elementary scores 3/10. West High School, which serves the area, scores 5/10. Many families utilize the district's open enrollment program or nearby charter school options.
What down payment assistance is available for Rose Park buyers?
According to the Utah Housing Corporation, Rose Park buyers can access the FirstHome Loan (3.5% down, up to $475,000), Salt Lake City's DPA grant (up to $40,000 for incomes under $75,000), and the NeighborhoodLIFT program ($15,000 grant for incomes under $87,000). FHA loans represent 28% of Rose Park transactions.
Is Rose Park a good investment opportunity?
According to local property management data, Rose Park offers cap rates of 5.5-6.8% on investment properties, combined with 8.1% annual appreciation. The neighborhood's affordable entry prices, high renter demand, and revitalization trajectory make it one of the strongest total-return investment markets in the Salt Lake metro area according to NAR investment research.
How does Rose Park compare to other west-side SLC neighborhoods?
According to MLS data, Rose Park offers the highest transaction volume (215 annually) and strongest appreciation (8.1%) among west-side SLC neighborhoods. Compared to Glendale ($395,000 median, 6.5% appreciation) and Poplar Grove ($405,000 median, 7.2% appreciation), Rose Park provides a middle-ground pricing with superior market velocity.
What improvements are planned for Rose Park?
According to the Salt Lake City Capital Improvement Program and the Jordan River Commission, planned investments include Jordan River Parkway trail improvements (2025-2028), streetscape upgrades along 600 North, new community park development, and potential transit route enhancements. These public investments are projected to support continued property value growth.
Conclusion: Farm Rose Park's High-Volume Market with Scalable Automation
Rose Park represents Salt Lake City's highest-volume, fastest-appreciating farming territory, with 215 annual transactions, 8.1% appreciation, and a diverse homeowner base that rewards agents who invest in culturally responsive, data-driven marketing. The neighborhood's $89.2 million annual sales volume generates over $4.6 million in commission opportunity—more than enough to support multiple full-time farming agents who execute systematic, consistent outreach.
The US Tech Automations platform provides the scalable infrastructure needed to farm 3,200+ parcels efficiently, with bilingual campaign templates, automated just-sold marketing, renovation ROI tools, and zone-level analytics that help agents identify their highest-performing farm areas. In a high-velocity market like Rose Park, automation is not a luxury—it is the difference between capturing volume and being overwhelmed by it.
Launch your Rose Park farming automation at ustechautomations.com and convert Salt Lake City's most active market into your most productive revenue stream.
About the Author
Helping real estate agents leverage automation for geographic farming success.
