Fathom vs Jirav vs Reach: 3 Advisory Stacks 2026

The category decision is whether you are buying management reporting, driver-based planning, or client-ready visual packs. Fathom, Jirav, and Reach Reporting all sit on top of QuickBooks, Xero, or another ledger. They are not substitutes for the general ledger, and they are not interchangeable with each other.

A Fathom vs Jirav vs Reach reporting comparison is a three-way look at cloud tools that turn completed books into client advisory output: KPI packs, forecasts, consolidations, and branded dashboards. The buyer is usually a CPA firm’s client advisory services (CAS) practice or a multi-entity finance team that has already closed the books somewhere else.

TL;DR: Put Fathom first when you need analysis, consolidations, and cash-flow forecasting across many company files at a published per-company price. Put Jirav first when the deliverable is a budget, workforce plan, or multi-year scenario, not a prettier P&L. Put Reach Reporting first when the bottleneck is branded, live client packs and portal delivery rather than deep FP&A modeling. US Tech Automations is relevant only when the missing piece is the handoff from close, to pack, to exception—not the dashboard itself. No vendor paid for inclusion.

Decision checklist before a demo

Work this list in order. If you cannot answer the first three items, you are not ready to buy reporting software.

1. Name the system of record for actuals (QuickBooks Online, Xero, NetSuite, Sage Intacct, or Excel).

2. Name the deliverable: monthly KPI pack, rolling forecast, board pack, or all three.

3. Count company files you will connect in month one and month twelve.

4. Decide who may see draft numbers versus published packs.

5. Write the exception path when a mapping breaks after a chart-of-accounts change.

6. Separate “pretty PDF” from “driver-based plan.” Those are different SKUs.

If the only job is a branded PDF of last month’s P&L, Reach or Fathom will usually beat Jirav on time-to-first-pack. If the job is a 7-year workforce model, Jirav’s public product split (Controller Essentials vs CFO Enterprise) is the relevant page, not a reporting gallery.

Key Takeaways

• Fathom, Jirav, and Reach Reporting all assume a ledger already exists; none of them close the books for you.

• Fathom prices by connected companies and publishes a Starter rate; Jirav publishes wholesale starting rates and still routes many buyers to a demo; Reach publishes connection-count plans from $149 per month.

• Pick Fathom for analysis and consolidation, Jirav for planning, Reach for visual client delivery.

• Count files, not seats, when you model year-one cost.

• Automate pack delivery only after mappings, publish approval, and a human review of broken accounts exist.

What each product is (and is not)

Fathom is a management-reporting and analysis layer. Its public pricing page states that pricing is based on the number of companies you connect, and that Fathom Pro subscriptions include unlimited brandable reports, group benchmarking, multi-currency consolidations, analysis tools, and cash-flow forecasting. It is not an ERP, and it is not a replacement for a partner reviewing the pack.

Jirav is an FP&A and advisory planning layer. Its accounting-firm wholesale page lists Controller Essentials starting at $50 per month and CFO Enterprise starting at $150 per month, with differences in active scenarios, forecast duration, and workforce/driver modeling. Help documentation distinguishes Essentials (2 active plans, about 1-year forecast) from Enterprise (up to 5 active scenarios, multi-year, driver-based planning). It is heavier than a report writer.

Reach Reporting is a visual reporting and client-delivery layer. Public pricing is based on data connections, with a 1 Connection plan at $149 per month, 10 Connections at $290, 25 at $550, and 50 at $950, plus a free view-only option on some listings. Unlimited users and client portals are part of the public plan copy. It is not a full FP&A modeling suite.

AICPA tech-survey adoption rate: 62% according to the AICPA 2025 PCPS CPA Firm Top Issues Survey (2025), 62% is the figure this batch uses for firms adopting cloud-based workflow tools in aggregate. It does not mean 62% of firms bought Fathom, Jirav, or Reach, and it should not be quoted as a category share.

Sibling close-cycle research reports an 8–10 business day average month-end for mid-market firms according to Journal of Accountancy (2025), 8–10 business days. Use that as a capacity argument for faster pack production, not as a vendor score.

Weighted buying criteria

These weights are a CAS buyer worksheet. A single-entity controller should raise “time to first pack” and lower “multi-entity consolidation.”

Mapping quality leads because a beautiful dashboard on a wrong account is a professional-liability problem. Planning depth is only 15% here because many CAS teams are still selling monthly packs, not full FP&A retainers; raise it if that is your product.

Normalized feature matrix

Evidence scores use public product and pricing pages checked 2026-09-01: 2 = first-party description of the capability; 1 = adjacent evidence, confirm in the quoted edition; 0 = not found for this use. The USTA row is a first-party operating figure for this page, not a vendor KPI.

The 14,228 figure is the size of US Tech Automations’ published programmatic library as of 2026-06-25, recorded so this comparison is not a generic checkbox grid. It is not a claim about Fathom’s indexation or a firm’s close speed.

For ROI framing of the same three names, see Fathom vs Jirav vs Reach ROI analysis. For a shorter category map, see Fathom vs Jirav vs Reach comparison.

Pricing and TCO, dated

Confirm currency. Fathom’s public calculator shows US dollar Starter at $59 per month for one company on the page reviewed; other Fathom materials discuss AUD billing. Jirav’s wholesale page is “starting at,” and Capterra still lists a $20,000 per year business SKU, so write contact vendor for any non-wholesale deal. Reach’s $149 / $290 / $550 / $950 ladder is the clearest connection-count list in this set.

Fathom Pro Starter: $59/mo according to Fathom pricing (checked 2026-09-01), $59 per month for one company plus $59 per extra company on Starter. Silver / Gold / Platinum drop the per-extra-company rate as included file counts rise to 10, 25, and 50.

Jirav Controller Essentials: $50/mo starting according to Jirav wholesale pricing (checked 2026-09-01), $50 per month starting for Controller Essentials and $150 starting for CFO Enterprise. Treat those as floors; firm-wide file counts and non-wholesale editions need a written quote.

Reach 1 Connection: $149/mo according to Reach Reporting pricing (checked 2026-09-01), $149 per month for one connection on the public monthly ladder, with annual billing advertised at a 30% discount on some listings.

A 25-file CAS book on Fathom Gold is $450 per month on the public table ($5,400 per year) before training. The same 25 files on Reach’s 25 Connection plan is $550 per month ($6,600). Jirav cannot be compared on that grid without the quote that matches your department and scenario count. Do not invent a blended “per client” savings rate.

Accountants and auditors jobs: 1,595,200 according to the U.S. Bureau of Labor Statistics (2025), 1,595,200 jobs. Staffing is the constraint; software that saves designer time still needs a reviewer.

Median pay for that occupation was $83,680 in May 2025 according to BLS (2025), $83,680. Use it to cost internal review hours, not to rank vendors.

Vendor profiles

Fathom: analysis and consolidation at a published file price

Fathom is the shortlist candidate for a firm that already closes in Xero or QuickBooks and wants KPI, trend, consolidation, and cash-flow views without standing up a full FP&A model. Primary evidence is the Fathom product and pricing site. All Pro tiers on the reviewed page include the analysis toolkit; you pay for company count, not for unlocking forecasting.

Limitations: it will not replace driver-based workforce planning if that is the product you sell, and Portfolio (the cheaper many-company dashboard line on the same pricing page) is a different, thinner SKU than Pro. Choose Fathom when file count and consolidation are the buying problem. Disqualify it when the statement of work is a bottoms-up headcount model.

Jirav: planning first, report writer second

Jirav is the shortlist candidate for CAS 2.0 and outsourced CFO work that lives in budgets, scenarios, and workforce plans. Primary evidence is Jirav’s wholesale pricing and product pages plus the help article on Essentials vs Enterprise. Integrations listed in public help include QuickBooks Online and Desktop, Intacct, NetSuite, Xero, and Excel.

Limitations: price is “starting at” plus demo, Enterprise is required for driver-based and multi-year work, and a firm that only needs a branded monthly P&L will over-buy. Choose Jirav when planning is the deliverable. Disqualify it when the only gap is a client-facing PDF and a portal.

Reach Reporting: live visual packs and portals

Reach Reporting is the shortlist candidate when partners lose time in slideware and the client just needs a current, branded pack. Primary evidence is Reach’s pricing page and Intuit’s app listing, which repeats the $149 / $290 / $550 connection ladder, unlimited users, and white-glove onboarding copy. A free view-only path exists on some public listings.

Limitations: connection-count pricing is steep at one file versus Fathom Starter, and public material does not establish Jirav-class driver modeling. Choose Reach when delivery and branding are the bottleneck. Disqualify it as an FP&A substitute.

Automation of the close-to-pack handoff is a separate design from any of these three UIs; see automated financial reporting comparison and automating this three-way reporting comparison.

Worked pack: 36 files, one close, one publish

An illustrative CAS pod maintains 36 client files, targets an 8-business-day close, and bills $2,400 per month for a standard advisory pack on 20 of those files ($48,000 per month of pack revenue if all 20 stay on the SKU). After QuickBooks Online refreshes, a configurable workflow can read Account.CurrentBalance on the mapped cash and revenue accounts, compare them to last period, and only then mark the Fathom, Jirav, or Reach pack as eligible to publish. Prerequisites: ledger API or export, a stable account map, a publish-approval role, and a human who stops the send when a mapping returns a $0 cash balance that is not real. Outputs: a pass/fail list of files, a pack link or PDF, and an exception queue—not a promised utilization gain.

US Tech Automations can sit on that handoff as a configurable checker: trigger on ledger close, validate the map, call the reporting tool’s refresh, and hold the client portal update until a reviewer signs the exception list. That is an orchestration design, not a claim that the reporting vendor is incomplete.

A pack that publishes after a silent mapping break is worse than a late PDF. Keep the reviewer on the $0-cash and renamed-account cases even when the dashboard looks finished. For a 36-file book, those five tests are cheaper than one client meeting spent explaining a wrong margin.

Firms also waste a quarter buying the wrong layer: a report writer for a planning engagement, or an FP&A suite for a branded P&L. Write the statement of work in one sentence before you sign a connection-count contract. If the sentence is “send a live pack,” Reach or Fathom is in range. If the sentence is “model headcount and cash for seven years,” Jirav Enterprise is in range and the other two are supporting views at best.

Who this is for

This page is for a CAS or multi-entity finance team that already closes in a cloud ledger, already promises clients a pack or a forecast, and is choosing among reporting, planning, and delivery tools. It assumes a partner or controller will still review numbers.

Red flags: skip all three tools when Excel plus the ledger’s native reports already satisfy every client, when you cannot name the ledger that holds actuals, or when nobody will own broken mappings. Skip Jirav when you only need a PDF; skip Reach when you need driver-based headcount; skip Fathom Portfolio when you actually bought Pro-level analysis in the statement of work.

When NOT to use US Tech Automations: leave it out when Fathom, Jirav, or Reach already refresh and publish from the ledger with an in-product approval, when a single-file controller exports one pack a month by hand, or when Zapier, Make, or n8n already posts “close complete” to Slack with a run history you trust. Those DIY tools can retry, branch, and keep logs if you design them that way; you still own idempotent refreshes, access, and retention. A proposed agent design would add a file-level ledger of publish decisions and a human hold—not a new reporting product.

CAS reporting questions

Which is better for a CPA firm, Fathom or Jirav?

Fathom is usually the better reporting and consolidation layer; Jirav is usually the better planning and scenario layer. Buy the deliverable you sell, not the more famous logo.

How does Reach Reporting differ from Fathom dashboards?

Reach leans on branded live packs, portals, and connection-count pricing; Fathom leans on analysis, consolidations, and per-company Pro pricing. Overlap exists on “pretty numbers”; the buying difference is delivery versus analysis depth.

What does Fathom advisory pricing look like for 10 companies?

On the public Pro table, Silver includes 10 companies at $315 per month plus a lower add-on rate beyond 10; confirm currency and whether you need Pro versus Portfolio.

Can these tools replace QuickBooks or Xero?

No. They read completed books. If the ledger is late or mis-mapped, every dashboard is late or wrong.

When NOT to use US Tech Automations?

Do not add an orchestration layer when the reporting tool’s native refresh and permission model already cover the only workflow, when pack volume is a handful of files you can watch by eye, or when a no-code job with retries already notifies the reviewer.

How long should a reporting-tool pilot run?

Use one full close plus one chart-of-accounts change across a sample of files. Expand on mapping survival and review time, not on how the first PDF looked.

Pick the pack, then the vendor

Choose Fathom when analysis and consolidations are the product, Jirav when planning is the product, and Reach when branded live delivery is the product. Model file counts for 12 months, put unlisted editions in the “contact vendor” column, and keep a human on publish.

US Tech Automations can configure a close-to-pack check that stops a bad map from reaching a client portal. See the finance and accounting agent page after you have named the ledger, the reporting tool, and the reviewer.