Compare 7 Frase Pricing Plans 2026 [Pricing Checked]

Frase pricing is the public list dollar for Frase's content-research and draft seats — Starter and Scale on the official page — compared here against six other graders so a buyer can see what that dollar does not buy. The seven products are Frase, Surfer SEO, Clearscope, MarketMuse, Scalenut, Koala, and Page Optimizer Pro. US Tech Automations sits above them as the ticket layer that can hold post_status when a Frase brief is still missing a unique fact.

TL;DR: Pay Frase Starter at $39/mo yearly if the team wants SERP-informed research and drafts at the lowest public dollar on this page. Pay Clearscope Essentials at $129/mo if prompt tracking and topic reports are the job. Treat Surfer, MarketMuse, Scalenut, Koala, and Page Optimizer Pro as alternative graders whose public $ on this retrieve is contact vendor except where dated below. Do not treat any of these list prices as a rank forecast.

Frase Starter: $39/mo yearly according to Frase (2026), or $49/mo month-to-month, fetched 2026-09-04. Frase Scale: $239/mo yearly according to Frase (2026), or $299/mo month-to-month on the same official page. Clearscope Essentials: $129/month according to Clearscope (2026) for 50 tracked prompts and 50 pages. This page is a BEST_OF because BEST_OF pages: 15.2% earn rate according to US Tech Automations (2026) on 12,514 pages counted 2026-08-24. '7 Best' titles: 25.5% vs 14.0% according to US Tech Automations mix-config (2026) on that count. Parent operating context: the company homepage.

ToolVerdict tested Frase on 2026-08-18 and reported cheapest paid plan $39/mo with term precision@30 of 0.12 as a substitute because Frase publishes no term list, according to ToolVerdict (2026). That 0.12 is a grader proxy. It is not a CTR and it is not a reason to skip the unique-fact gate.

What Frase's list price actually buys

Starter is the entry research-and-draft seat. Scale is the higher-cap seat. Neither SKU is a CMS, a crawl of 50,000 URLs, or a Search Console experiment. The dollar buys a place to paste a query, read SERP-informed outline material, and emit a draft. The publish decision still lives in WordPress, Contentful, or Webflow.

Canonical tags: 65% of mobile pages according to HTTP Archive Web Almanac (2024), 69% desktop. If you buy Scale so you can "do more documents" on URLs that share a canonical, you bought more drafts of one indexable URL.

A proposed workflow on agentic workflows would take a new sheet row as the trigger, pull the Frase brief as the action, and land a ticket in the editor's queue as the output — only if the unique-fact cell is filled. API prerequisites: Frase access plus a CMS token. Human review point: the editor who is allowed to flip post_status. That is a configurable design, not a live customer result.

Who this pricing page is for

This page is for SEO leads and finance partners who have a Frase quote or a self-serve cart open and need to know whether $39, $129, or a sales-led grader is the right invoice.

Red flags: Skip Frase if you already have a topic report in Clearscope and the only missing piece is an editor. Skip Scale if Starter's draft volume covers the calendar. Skip every paid grader if you publish a handful of URLs you can outline by hand.

Decision checklist before you pay

1. Is the job a SERP brief, a content score, or a topic graph? Frase is closest to the brief.

2. Do you need prompt tracking (Clearscope) or a document score (Surfer / Page Optimizer Pro)?

3. Will a human still sign post_status? If no, do not buy more documents.

4. Is public $ on the vendor page, or only on a sales call?

5. Will Zapier, Make, or n8n already move the draft to the CMS with retries? If yes, you may only need the cheapest brief seat.

Weighted criteria versus six graders

Source: this page's evaluation model. Weights are not a vendor ranking.

Feature matrix

Source: Frase pricing and Clearscope fetched 2026-09-04. Other dollars: contact vendor.

Dated TCO

Source: Frase and Clearscope official pricing fetched 2026-09-04. Do not average third-party blogs.

Caps and proxies you can actually print

Source: same Frase, Clearscope, ToolVerdict, and mix-config figures already cited above. This table is a lookup, not a new publisher citation.

Industries outside the counted vertical table carry a neutral default earn rate of 10 on the 12,514-page corpus counted 2026-08-24 — not a vertical earn rate. That default is a mix-config planning number, not a reason to pick Frase over Clearscope.

Vendor-by-vendor what you pay for

Frase

Best fit: Teams who want SERP-informed research and drafts at $39/mo yearly. Limitation: No public term list; ToolVerdict used precision@30 of 0.12 as a substitute. Scale at $239/mo yearly is a cap jump, not a new category. Implementation: Use Frase for the brief; keep post_status in the CMS. If the calendar is 36 money URLs a quarter, Starter is the invoice to try first. If the calendar is 200 programmatic rows a week, the $39 seat is not the bottleneck — the unique-fact column is. Jumping to Scale at $2,868/year without that column just buys more empty outlines. Evidence: Frase.

Surfer SEO

Best fit: Editors who want a Content Score in the document. Limitation: Public $ on this retrieve: contact vendor. Implementation: Score the body in Surfer; do not skip the unique fact because the score climbed. Surfer versus Frase is score versus brief. Teams who already compared those two graders for SaaS should keep Surfer versus Clearscope for SaaS for the score job and this page for the Frase invoice. Evidence: Surfer.

Clearscope

Best fit: Prompt tracking and topic reports at $129/mo Essentials or $399/mo Business. Limitation: 50 pages on Essentials will not cover a 200-URL programmatic set. Implementation: One topic report per money URL; titles still need a GSC test. Essentials at $1,548/year is 3.3× Frase Starter yearly ($468). Pay that multiple when you will use the 50 prompts; do not pay it as a "more serious Frase." Business at $4,788/year is 10× Starter — only if 300 prompts and 300 pages are the actual calendar. Evidence: Clearscope.

MarketMuse

Best fit: Topic-graph and inventory thinking rather than a cheap draft seat. Limitation: Public $: contact vendor. Implementation: Use it for the content inventory; pair a cheaper drafter if you must. Evidence: MarketMuse.

Scalenut

Best fit: Teams comparing a combined research-and-write SKU against Frase's $39 entry. Limitation: Public $: contact vendor. Scalenut is a different invoice shape (research plus generation) rather than a cheaper Frase. Implementation: Trial the brief quality on 10 URLs before you drop Frase; keep the unique-fact gate either way. Evidence: Scalenut.

Koala

Best fit: Keyword-to-article generation when the calendar is article-shaped, not topic-graph-shaped. Limitation: Public $: contact vendor. Implementation: Generate, then unique-fact, then CMS. Evidence: Koala.

Page Optimizer Pro

Best fit: On-page optimization scoring as an alternative to Surfer's document score. Limitation: Public $: contact vendor. Implementation: Optimize the live URL; Frase can still own the first brief. Evidence: Page Optimizer Pro.

A $39 seat in a real publish loop

Worked example: a 36-URL SaaS comparison cluster with a 14-day editor SLA, Frase Starter at $39/mo yearly ($468/year), and WordPress post_status left at draft until a unique-fact cell and a named reviewer both pass. Eighteen of 36 drafts fail the first pass because the competitor table is still a Frase outline token; those 18 stay draft for 48 hours. A Zapier scenario can POST the Frase export, retry 5xx, and write a run history to a sheet; the buyer still owns idempotency (page_key), who may publish, and retention of the export. US Tech Automations would, in a proposed configuration, take row_ready as the trigger, pull the Frase brief as the action, and land a fail-closed ticket as the output when the unique-fact cell is empty — Frase access and a CMS token required; a human still signs publish.

A second configurable pass: when post_status flips to publish, a follow-on ticket could request the GSC ctr sample after 14 days and 1,000 impressions so the team does not treat the $39 seat as a rank engine. That follow-on is optional. Starter already did its job when the brief existed.

When NOT to use US Tech Automations: Stay on Frase Starter alone when one editor already refuses empty unique-fact cells and the CMS is the system of record. Stay on Clearscope Essentials alone when prompt tracking is the only missing piece. Stay in Zapier or Make alone when the scenario already retries, logs, and pages a human, and no one is asking for a second ticket product.

Neighbor grader comparisons that are live: Clearscope versus the ticket layer, Surfer versus Clearscope for SaaS, and Profound versus Rankability if the question drifted into AI-overview citations.

Key Takeaways

• Frase Starter is $39/mo yearly ($49 monthly); Scale is $239/mo yearly ($299 monthly), official page 2026-09-04.

• Clearscope Essentials is $129/mo; Business is $399/mo on the same retrieve week.

• Surfer, MarketMuse, Scalenut, Koala, and Page Optimizer Pro are contact vendor for $ on this page.

• ToolVerdict's Frase precision@30 of 0.12 is a grader proxy, not a CTR.

• A $39 seat does not flip post_status. The CMS and a human still do.

Frase pricing questions

How does Frase pricing compare to Surfer SEO?

Frase prints Starter at $39/mo yearly on the official page. Surfer's public $ on this retrieve is contact vendor. Compare jobs first: Frase is a SERP-informed brief; Surfer is a document score. A cheaper brief is not a worse score, and a missing Surfer dollar is not a reason to invent one.

Is Frase cheaper than Clearscope?

On dated public pages, yes at entry: $39/mo yearly versus Clearscope Essentials $129/mo. Clearscope includes 50 tracked prompts and 50 pages on Essentials. If prompt tracking is the job, the $129 seat can be the cheaper fit even when it is the larger invoice.

What is on Frase Scale at $239/mo yearly?

Scale is the higher-cap Frase plan at $239/mo yearly or $299/mo month-to-month on the official page fetched 2026-09-04. It is still a research-and-draft seat. It is not a ticket layer and it is not a canonical checker.

Do I need MarketMuse if I already pay Frase?

Only if you need a topic graph and inventory that Frase's SERP brief does not replace. MarketMuse public $ is contact vendor. Do not stack it "just in case" on a 36-URL set a Starter seat already covers.

Can Koala replace Frase at a lower TCO?

Unknown on this page — Koala public $ is contact vendor. Koala is closer to article generation than to a SERP brief. Replacing Frase with Koala changes the job, not just the invoice.

When is Page Optimizer Pro the better buy than Frase?

When the URL is already live and the job is on-page scoring, not first-draft research. POP public $ is contact vendor. Many teams keep Frase for the brief and a scorer for the live URL; that is two jobs, two possible invoices.

If you want a fail-closed ticket on top of a Frase seat, compare the public list on the pricing page.