Goodyear AZ Home Prices Commission Data 2026
Goodyear is a city in Maricopa County, Arizona, located in the western portion of the Phoenix metropolitan area approximately 17 miles west of downtown Phoenix along the Interstate 10 corridor. According to the U.S. Census Bureau, Goodyear's 2024 estimated population of 108,200 reflects extraordinary growth — the city nearly quadrupled from 18,911 in 2000 to its current population, making it one of the fastest-growing cities in Arizona. According to Arizona Regional MLS data, Goodyear's median home price reached $420,000 in Q4 2025, and the city's concentration of master-planned communities (Estrella, Canyon Trails, Palm Valley, Montecito) creates a remarkably uniform housing stock that simplifies pricing strategy while generating $5,460 average commission per side for farming agents.
Key Takeaways
Goodyear's median home price of $420,000 increased 5.4% year-over-year, the fastest appreciation in the West Valley
Average commission per transaction is $5,460 at prevailing 2.6% buyer/seller agent splits
Annual transaction volume of 2,680 sales in 2025 represents a 9.2% increase over 2024
Master-planned communities account for 78% of transactions, creating predictable pricing patterns
Population growth of 11.8% from 2020 to 2024 drives sustained housing demand across all price segments
Current Home Price Overview
According to Arizona Regional MLS data and Zillow Research, Goodyear's pricing reflects its position as the West Valley's fastest-growing market with a strong concentration of newer homes.
| Price Metric | Q4 2025 | Q4 2024 | YoY Change |
|---|---|---|---|
| Median Sale Price | $420,000 | $398,500 | +5.4% |
| Average Sale Price | $452,000 | $426,800 | +5.9% |
| Price per Sq Ft | $218 | $207 | +5.3% |
| Median List Price | $432,000 | $410,000 | +5.4% |
| Sale-to-List Ratio | 98.8% | 98.2% | +0.6 pts |
| Average DOM | 26 | 32 | -6 days |
According to the Cromford Report, Goodyear's Cromford Market Index reached 145.2 in December 2025, the highest among West Valley cities — indicating stronger seller advantage than both Peoria (138.4) and Surprise (132.8). This momentum creates an ideal environment for farming agents positioning themselves as listing specialists.
How does Goodyear's median compare to the West Valley? According to MLS data, Goodyear's $420,000 median sits between Surprise ($385,000) and Peoria ($455,000), offering a compelling middle ground — affordable enough to attract volume but priced high enough to generate meaningful per-transaction commissions.
Price Distribution by Master-Planned Community
According to Arizona Regional MLS data, Goodyear's master-planned communities create distinct price tiers with predictable pricing that simplifies CMA preparation and farming strategy.
| Community | Median Price | Avg Price | Annual Sales | Avg DOM | Homes in Community |
|---|---|---|---|---|---|
| Estrella Mountain Ranch | $465,000 | $498,000 | 620 | 28 | 8,200 |
| Canyon Trails | $395,000 | $418,000 | 480 | 24 | 5,400 |
| Palm Valley | $445,000 | $475,000 | 380 | 30 | 4,800 |
| Montecito | $410,000 | $435,000 | 340 | 26 | 3,600 |
| Pebble Creek (55+) | $385,000 | $408,000 | 280 | 32 | 5,200 |
| PebbleCreek II (55+) | $420,000 | $445,000 | 180 | 34 | 2,800 |
| CantaMia at Estrella | $480,000 | $510,000 | 120 | 36 | 1,200 |
| Other/Older Goodyear | $340,000 | $365,000 | 280 | 22 | 3,800 |
Estrella Mountain Ranch generates the highest transaction volume in Goodyear with 620 annual sales from its 8,200-home base. At a 7.6% turnover rate, agents farming a 500-home section of Estrella can expect 38 potential transactions annually — well above the farming profitability threshold.
According to Zillow Research, Goodyear's master-planned community structure provides farming agents with a significant advantage: pricing is more predictable and CMAs are more accurate because comparable homes share identical lot sizes, floor plans, and amenity access. The US Tech Automations platform leverages this uniformity by generating automated CMAs at the subdivision level rather than the broader zip code level.
Commission Analysis by Price Segment
According to Arizona Association of Realtors data and MLS transaction records, Goodyear's commission structure rewards agents who match their farming territory to the right price segment.
| Price Segment | Median Commission/Side | Annual Transactions | Market Share Needed (5 deals) | Annual GCI (5 deals) |
|---|---|---|---|---|
| $300K-$375K | $4,420 | 680 | 0.7% | $22,100 |
| $375K-$450K | $5,360 | 920 | 0.5% | $26,800 |
| $450K-$550K | $6,500 | 580 | 0.9% | $32,500 |
| $550K-$700K | $8,125 | 320 | 1.6% | $40,625 |
| $700K+ | $10,400 | 180 | 2.8% | $52,000 |
According to NAR productivity data, the $375K-$450K segment offers Goodyear farming agents the optimal balance of commission size and transaction accessibility — 920 annual transactions means agents need only 0.5% market share to close 5 deals. This segment encompasses Canyon Trails, Montecito, and much of Estrella, providing ample farm zone options.
What commission rate do Goodyear agents typically earn? According to Arizona MLS transaction data, the typical total commission in Goodyear ranges from 5.0% to 5.5%, with buyer and seller agent splits of 2.5-2.75% each. New construction commissions vary by builder, typically 2.0-3.0% for the buyer's agent. At Goodyear's $420,000 median, the average commission per side is $5,460.
Year-Over-Year Price Trends
According to Zillow Research and Arizona Regional MLS data, Goodyear's price trajectory shows strong recovery momentum.
| Quarter | Median Price | QoQ Change | YoY Change | Inventory (Months) |
|---|---|---|---|---|
| Q1 2024 | $395,000 | +1.8% | +2.4% | 2.4 |
| Q2 2024 | $408,000 | +3.3% | +3.8% | 2.2 |
| Q3 2024 | $402,000 | -1.5% | +4.2% | 2.6 |
| Q4 2024 | $398,500 | -0.9% | +4.6% | 2.8 |
| Q1 2025 | $412,000 | +3.4% | +4.3% | 2.2 |
| Q2 2025 | $428,000 | +3.9% | +4.9% | 1.8 |
| Q3 2025 | $418,000 | -2.3% | +4.0% | 2.2 |
| Q4 2025 | $420,000 | +0.5% | +5.4% | 1.9 |
According to the Cromford Report, Goodyear's Q2 seasonal peaks consistently deliver the year's highest prices, while Q3-Q4 shows mild seasonal softening. This pattern creates a clear farming calendar: launch listing-generation campaigns in January to capture Q2 peak pricing, then shift to buyer cultivation during Q3-Q4 when sellers are more motivated.
Transaction Volume Trends
According to Arizona Regional MLS data, Goodyear's transaction growth reflects both population expansion and market normalization after the 2022-2023 rate shock.
| Year | Total Sales | YoY Change | Avg Price | Total Volume |
|---|---|---|---|---|
| 2021 | 2,800 | +12.0% | $408,000 | $1.14B |
| 2022 | 2,050 | -26.8% | $445,000 | $912M |
| 2023 | 2,180 | +6.3% | $398,000 | $868M |
| 2024 | 2,455 | +12.6% | $427,000 | $1.05B |
| 2025 | 2,680 | +9.2% | $452,000 | $1.21B |
According to MLS data, Goodyear's 2025 transaction volume of 2,680 sales nearly matches the pandemic-era peak of 2,800 in 2021, but at higher prices — generating $1.21 billion in total volume compared to $1.14 billion in 2021. This combination of recovering volume and rising prices creates the most favorable commission environment for farming agents since the market's peak.
Goodyear's total market volume of $1.21 billion generates approximately $62.9 million in aggregate commission at prevailing rates — a substantial opportunity pool for agents who establish farming dominance in the right community.
New Construction and Builder Market Share
According to Zonda Research and City of Goodyear building permit data, new construction remains a significant force in Goodyear's market.
| Builder | Active Communities | Price Range | 2025 Closings | Market Share |
|---|---|---|---|---|
| Meritage Homes | 4 | $380K-$540K | 280 | 10.4% |
| KB Home | 3 | $340K-$460K | 220 | 8.2% |
| Lennar | 3 | $370K-$520K | 200 | 7.5% |
| Taylor Morrison | 2 | $420K-$600K | 150 | 5.6% |
| Toll Brothers | 1 | $550K-$800K | 80 | 3.0% |
| Other Builders | 5 | Various | 190 | 7.1% |
| Total New | 18 | $340K-$800K | 1,120 | 41.8% |
| Resale | — | Various | 1,560 | 58.2% |
According to Zonda Research, Goodyear's 41.8% new construction share is the highest among established Phoenix metro cities — nearly double the metro average of 22%. This creates both opportunity and competition for farming agents. The opportunity: new construction buyers who purchased 5-8 years ago are now entering their first resale cycle, becoming prime farming targets. The competition: builders capture a large share of first-time buyers, limiting farming agents' exposure to that segment.
Should farming agents compete with builders or focus on resale? According to MLS data and NAR research, the most effective strategy is to farm resale neighborhoods adjacent to new construction — these homeowners benefit from builder-driven appreciation but sell through traditional agents. Agents farming established sections of Estrella and Canyon Trails benefit from new-phase pricing that supports their contacts' home values.
Farming ROI by Community
According to NAR cost benchmarks and Arizona MLS performance data, farming ROI in Goodyear varies significantly by community selection.
| Community | Monthly Cost | Annual Investment | Target Closings | Annual GCI | ROI |
|---|---|---|---|---|---|
| Estrella Mountain Ranch | $2,000 | $24,000 | 6-8 | $32,760-$43,680 | 1.4-1.8x |
| Canyon Trails | $1,800 | $21,600 | 5-7 | $27,300-$38,220 | 1.3-1.8x |
| Palm Valley | $2,200 | $26,400 | 5-6 | $32,500-$39,000 | 1.2-1.5x |
| Pebble Creek (55+) | $1,500 | $18,000 | 4-6 | $21,840-$32,760 | 1.2-1.8x |
| Old Goodyear | $1,200 | $14,400 | 5-7 | $22,100-$30,940 | 1.5-2.1x |
According to US Tech Automations platform analytics, the best Goodyear farming ROI comes from targeting the "sweet spot" between newer communities with high turnover and premium communities with larger commissions. Canyon Trails and Estrella's established phases represent this optimal balance — sufficient turnover (6-8% annually) combined with meaningful commission per transaction ($5,460-$6,500).
Seasonal Price and Volume Patterns
According to Arizona Regional MLS data, Goodyear follows the Phoenix metro's seasonal cycle with amplified swings due to its newer demographic profile.
| Season | Median Price | % of Annual Volume | Avg DOM | Agent Strategy |
|---|---|---|---|---|
| Jan-Mar (Peak) | $428,000 | 30% | 24 | Maximum farming intensity |
| Apr-Jun (Spring) | $432,000 | 28% | 22 | Listing focus, open houses |
| Jul-Sep (Summer) | $408,000 | 18% | 34 | Digital-only, reduce print |
| Oct-Dec (Fall) | $415,000 | 24% | 28 | Pre-season positioning |
Goodyear's $24,000 seasonal price swing ($432,000 peak vs. $408,000 trough) represents a $312 commission difference per side. Agents who advise farming contacts to list during the Q1-Q2 window deliver measurable value — according to MLS data, spring sellers net approximately $20,000 more than summer sellers.
USTA vs. Competitor Platforms for Goodyear Farming
| Feature | US Tech Automations | Lofty | RealScout | HomeBot |
|---|---|---|---|---|
| Master-Plan Community Targeting | Subdivision-level farming | General area | Property matching | Home value alerts |
| Builder Competition Tracking | New-phase monitoring | No | No | No |
| Automated Subdivision CMAs | Monthly per community | Manual | Alert-based | Annual report |
| Resale vs. New Construction Analytics | Side-by-side comparison | No | No | No |
| Multi-Channel Farming | Mail + email + social + video | AI chatbot + ads | Email alerts | Email only |
| Price | Competitive | $449+/mo | $39+/user/mo | $25/home/yr |
The US Tech Automations platform provides a unique advantage for Goodyear farming because of its master-planned community intelligence — the system understands that a CMA for a Meritage floor plan in Estrella Phase 4 requires different comps than a KB Home in Canyon Trails Phase 2. This subdivision-level precision builds agent credibility with homeowners who know their community's value better than city-wide statistics suggest.
How to Maximize Commission in Goodyear
Select your master-planned community strategically. According to MLS data, Estrella Mountain Ranch and Canyon Trails offer the best balance of transaction volume and commission per deal. Choose one community for your primary farm and establish dominance before expanding.
Understand your community's floor plan inventory. According to builder records and MLS data, master-planned communities have 8-15 distinct floor plans. Knowing the layout, square footage, and upgrade levels of each plan enables accurate pricing that impresses potential sellers.
Track builder pricing weekly. According to Zonda Research, when builders raise base prices, resale values in the same community follow within 30-60 days. Communicate builder price increases to your farming contacts as evidence their home value is rising.
Implement a 14-touch annual campaign. According to NAR data, geographic farming in master-planned communities requires 14-18 touches for recognition. US Tech Automations automates the cadence: monthly mailers, biweekly emails, quarterly video walkthroughs.
Position against builder agents for resale advantage. According to NAR surveys, 67% of resale sellers prefer an agent who "knows their specific neighborhood" over a generalist. Farming agents who demonstrate community-specific expertise win listings against builder-referred agents who lack local depth.
Target the 5-8 year ownership cohort. According to NAR data, the average homeownership tenure before selling is 13 years, but in newer communities like Goodyear's, the cycle is shorter — 7-9 years. Focus farming on homeowners who purchased during 2017-2021 for maximum near-term listing potential.
Leverage HOA community events. According to Estrella Mountain Ranch HOA records, the community hosts 50+ annual events. Farming agents who participate in community events achieve 42% higher brand recognition within 6 months.
Create floor-plan-specific market reports. According to MLS data, reporting "Your [Floor Plan Name] has appreciated X% since purchase" generates 5x more engagement than generic market updates. Automate through US Tech Automations' property-matched reporting.
Monitor 55+ community cycles. According to MLS data, Pebble Creek generates 460 annual sales across its two phases. This age-restricted community offers consistent estate-driven inventory for agents who develop trust and elder-law referral networks.
Track I-10 corridor development. According to the City of Goodyear Economic Development office, the I-10/Loop 303 interchange area is attracting major commercial investment. Communicate infrastructure improvements to your farming contacts — new retail, schools, and employment centers directly support home values.
Frequently Asked Questions
What is the average home price in Goodyear AZ? According to Arizona Regional MLS data, Goodyear's median home sale price reached $420,000 in Q4 2025, with an average sale price of $452,000. Prices range from $340,000 in older Goodyear to $800,000+ in Toll Brothers' luxury communities.
How much commission do Goodyear agents earn per sale? According to MLS transaction data, the average commission per side in Goodyear is $5,460 at the $420,000 median sale price. The luxury segment ($550K+) averages $8,125+ per side. New construction commissions typically run 2.0-3.0% for buyer's agents.
Is Goodyear a good market for real estate farming? According to MLS data and NAR benchmarks, Goodyear offers strong farming fundamentals — 2,680 annual transactions, 5.4% appreciation, and predictable master-planned community pricing. The high new-construction share (41.8%) means farming agents should focus on resale neighborhoods where they can differentiate through community expertise.
Which Goodyear community has the highest turnover? According to MLS data, Canyon Trails leads with an estimated 8.9% annual turnover rate, driven by its higher proportion of starter homes and younger buyer demographics. Old Goodyear (non-master-planned areas) follows at approximately 7.4%.
How does Goodyear compare to Buckeye for real estate investment? According to comparative MLS data, Goodyear offers higher median prices ($420,000 vs. $365,000) but stronger appreciation (5.4% vs. 4.8%) and more established infrastructure. Buckeye offers more affordable entry points and faster population growth, but Goodyear's master-planned community amenities and school district ratings (Agua Fria USD rated 6/10 vs. Buckeye USD rated 5/10) command premium pricing.
What impact does the Loop 303 corridor have on Goodyear home prices? According to the Arizona Commerce Authority, the Loop 303/I-10 interchange has attracted major commercial development including Microsoft's data center campus and multiple logistics facilities. According to CoreLogic data, homes within 5 miles of major employment corridors appreciate 2-3% faster than market average, directly benefiting Goodyear's western communities.
How many new homes are built in Goodyear each year? According to City of Goodyear building permit data and Zonda Research, approximately 1,120 new homes were completed in 2025, representing 41.8% of total market transactions. This new construction share is the highest among established Phoenix metro cities and reflects Goodyear's continued growth into its northern and western expansion areas.
Conclusion: Capturing Goodyear's Commission Growth
Goodyear's home price trajectory and transaction volume create one of the West Valley's most compelling farming opportunities for 2026. The $420,000 median price delivers strong per-transaction commissions while the 5.4% appreciation rate gives farming agents a powerful value proposition when approaching potential sellers. The city's master-planned community structure provides pricing predictability that simplifies CMAs and builds agent credibility, while the 41.8% new construction share creates a continuous pipeline of future resale inventory as buyers mature through their ownership cycle.
The master-planned community structure that defines Goodyear's housing market is both its greatest farming asset and its key differentiator — agents who understand individual community dynamics, floor plan values, and builder pricing trends deliver expertise that generic market-area agents simply cannot match. According to NAR data, community-specialized agents achieve 22% higher market share within their target territory compared to agents who market broadly across multiple cities.
Start your Goodyear farming operation with US Tech Automations — featuring master-planned community targeting, builder competition tracking, subdivision-level CMA automation, and multi-channel farming sequences that turn community expertise into consistent commission income.
About the Author
Helping real estate agents leverage automation for geographic farming success.
