Peoria AZ Real Estate Market Data 2026
Peoria is a city spanning both Maricopa and Yavapai Counties in Arizona, located in the West Valley of the Phoenix metropolitan area approximately 12 miles northwest of downtown Phoenix. According to the U.S. Census Bureau, Peoria's 2024 estimated population of 195,800 makes it one of Arizona's fastest-growing municipalities, with the city's northern reaches extending into the undeveloped desert foothills near Lake Pleasant. According to Arizona Regional MLS data, Peoria's median home price reached $455,000 in Q4 2025, positioning it as the West Valley's premium market — comparable to East Valley pricing while offering larger lot sizes, newer construction, and mountain-backed desert landscapes that define the Arizona lifestyle.
Key Takeaways
Peoria's median home price of $455,000 increased 4.6% year-over-year, leading West Valley appreciation
Annual transaction volume of 3,200 closed sales generates approximately $37 million in total commission opportunity
North Peoria's Vistancia master-plan community drives premium pricing at $580,000+ median, according to MLS data
Population growth of 2.8% annually outpaces the Phoenix metro average of 1.9%
Agents farming Peoria earn an average of $5,915 per commission side, with luxury segments reaching $8,400+
Market Fundamentals
According to Arizona Regional MLS data and Zillow Research, Peoria's market fundamentals reflect a city that has matured from rapid growth phase into sustainable appreciation.
| Market Metric | Peoria | West Valley Avg | Phoenix Metro |
|---|---|---|---|
| Median Sale Price | $455,000 | $395,000 | $440,000 |
| Avg Sale Price | $498,000 | $428,000 | $478,000 |
| Price per Sq Ft | $248 | $218 | $242 |
| Avg Days on Market | 30 | 34 | 32 |
| Months of Supply | 2.0 | 2.4 | 2.2 |
| Annual Transaction Volume | 3,200 | 2,800 | 82,000+ |
| Sale-to-List Ratio | 98.6% | 97.8% | 98.2% |
According to the Cromford Report, Peoria's Cromford Market Index stood at 138.4 in December 2025, indicating moderate seller advantage. This positioning creates favorable conditions for listing agents while maintaining enough buyer activity to sustain transaction volume. For farming agents, the balanced momentum means both listing and buyer-side opportunities remain active.
How does Peoria compare to other West Valley cities for farming? Peoria's median of $455,000 substantially exceeds Surprise ($385,000) and Goodyear ($420,000), reflecting its premium positioning. The $60K-$70K price advantage translates to approximately $780-$910 more commission per side compared to neighboring West Valley markets.
Price Analysis by Neighborhood
According to Arizona Regional MLS data, Peoria's 175 square miles encompass dramatically different housing markets — from established South Peoria neighborhoods near the original town center to the luxury master-planned communities stretching north toward Lake Pleasant.
| Neighborhood/Area | Median Price | Avg Price | Annual Sales | Avg DOM | YoY Change |
|---|---|---|---|---|---|
| Vistancia (85383) | $580,000 | $625,000 | 540 | 28 | +5.8% |
| Lake Pleasant Heights (85383) | $520,000 | $558,000 | 280 | 32 | +5.2% |
| Westwing Mountain (85383) | $495,000 | $530,000 | 320 | 30 | +4.8% |
| Fletcher Heights (85382) | $445,000 | $472,000 | 380 | 28 | +4.4% |
| Sunrise Mountain (85382) | $425,000 | $450,000 | 340 | 30 | +4.1% |
| Old Town Peoria (85345) | $365,000 | $388,000 | 480 | 26 | +3.8% |
| South Peoria (85345) | $348,000 | $370,000 | 520 | 24 | +3.5% |
| Desert Harbor (85381) | $410,000 | $435,000 | 340 | 32 | +4.0% |
Vistancia's 5.8% appreciation rate leads all Peoria neighborhoods, driven by its Blackstone Country Club amenity, proximity to Lake Pleasant Recreation Area, and consistently top-rated Liberty school zone. According to MLS data, Vistancia homes sell 7% faster than the Peoria average.
According to Zillow Research, the price gap between North Peoria (85383, median $530,000) and South Peoria (85345, median $356,000) has widened to $174,000 — a 49% premium. This divergence creates distinct farming opportunities: North Peoria for premium commission with lower turnover, South Peoria for higher volume with more accessible entry points.
Transaction Volume and Velocity
According to Arizona Regional MLS data, Peoria's transaction patterns reveal where farming agents can find the most productive opportunities.
| Metric | 2025 | 2024 | 2023 | 3-Year Trend |
|---|---|---|---|---|
| Total Closed Sales | 3,200 | 2,980 | 2,740 | +8.4% CAGR |
| Single-Family Sales | 2,560 (80%) | 2,384 (80%) | 2,192 (80%) | Stable share |
| Townhome/Condo Sales | 384 (12%) | 358 (12%) | 329 (12%) | Stable share |
| New Construction | 256 (8%) | 238 (8%) | 219 (8%) | Stable share |
| Avg Transaction Value | $498,000 | $468,000 | $442,000 | +6.1% CAGR |
| Total Market Volume | $1.59B | $1.39B | $1.21B | +14.6% CAGR |
According to the Cromford Report, Peoria's 8.4% compound annual growth in transaction volume outpaces the Phoenix metro's 5.2% CAGR, indicating Peoria is capturing an increasing share of metro-wide activity. This growth reflects both population expansion in North Peoria and increasing demand from buyers priced out of Scottsdale and the East Valley.
How many homes sell in Peoria each month? According to MLS data, Peoria averages 267 closed transactions per month, with seasonal peaks of 340+ in March-April and troughs of 180-200 in July-August. Agents farming Peoria should plan campaign intensity around these seasonal patterns.
Inventory and Supply Dynamics
According to Arizona Regional MLS data, inventory levels are the most actionable data point for farming agents coaching potential sellers on timing.
| Zip Code | Active Listings | Months of Supply | New Listings/Mo | Absorption Rate |
|---|---|---|---|---|
| 85383 (North) | 145 | 1.5 | 95 | 94% |
| 85382 (Central) | 120 | 2.0 | 65 | 88% |
| 85345 (South/Old Town) | 110 | 2.2 | 80 | 85% |
| 85381 (West) | 65 | 2.4 | 28 | 82% |
| Total Peoria | 440 | 2.0 | 268 | 88% |
According to the Cromford Report, North Peoria's 1.5 months of supply represents the tightest inventory in the West Valley, driven by high demand for Vistancia and Westwing Mountain communities. This supply constraint gives farming agents in North Peoria strong leverage when approaching potential sellers — properties are selling quickly and commanding premium prices.
Peoria's 88% overall absorption rate means that nearly 9 of every 10 homes listed will sell during the listing period. This statistic is a powerful farming tool — agents can confidently tell potential sellers that the probability of a successful sale in Peoria's current market is exceptionally high.
Price Trends and Appreciation Analysis
According to Zillow Research and Arizona Regional MLS data, Peoria's price trajectory has followed a recovery-to-growth pattern since the 2023 correction.
| Quarter | Median Price | QoQ Change | YoY Change | Cromford Index |
|---|---|---|---|---|
| Q1 2024 | $435,000 | +1.2% | -2.1% | 108.4 |
| Q2 2024 | $445,000 | +2.3% | +1.8% | 118.6 |
| Q3 2024 | $440,000 | -1.1% | +3.2% | 122.4 |
| Q4 2024 | $435,000 | -1.1% | +4.1% | 128.8 |
| Q1 2025 | $445,000 | +2.3% | +2.3% | 132.6 |
| Q2 2025 | $460,000 | +3.4% | +3.4% | 138.2 |
| Q3 2025 | $452,000 | -1.7% | +2.7% | 136.8 |
| Q4 2025 | $455,000 | +0.7% | +4.6% | 138.4 |
According to the Cromford Report, the steady climb in Cromford Market Index from 108.4 to 138.4 over eight quarters indicates strengthening seller conditions. This trajectory supports a 2026 forecast of 3.5-5.0% appreciation, which aligns with Zillow's published Home Value Forecast of 4.2% for Peoria.
Is Peoria overvalued or undervalued compared to the East Valley? According to Zillow's Home Value per Square Foot analysis, Peoria at $248/sqft offers 8% more value than comparable Gilbert ($285/sqft) and Chandler ($278/sqft) properties. According to CoreLogic data, this price-per-square-foot gap suggests Peoria has more room for appreciation as buyers increasingly discover the West Valley's value proposition.
Buyer and Seller Demographics
According to Arizona Regional MLS data and NAR surveys, understanding who buys and sells in Peoria shapes farming messaging.
| Buyer Segment | % of Purchases | Avg Price | Origin |
|---|---|---|---|
| Move-Up Buyers | 32% | $510,000 | Phoenix metro (internal) |
| First-Time Buyers | 24% | $385,000 | Rental-to-own (local) |
| Relocators | 20% | $475,000 | California, Washington, Midwest |
| Downsizers | 14% | $425,000 | North Scottsdale, Paradise Valley |
| Investors | 10% | $380,000 | Local and out-of-state |
| Seller Motivation | % of Sales | Avg Price | Avg DOM |
|---|---|---|---|
| Upsizing | 30% | $420,000 | 26 |
| Job Relocation | 22% | $465,000 | 24 |
| Downsizing | 20% | $520,000 | 34 |
| Divorce/Estate | 14% | $445,000 | 38 |
| Investment Exit | 14% | $395,000 | 28 |
According to NAR data, Peoria's strong move-up buyer segment (32%) creates a cascading transaction opportunity — agents who help a family sell their $420,000 home and buy a $510,000 upgrade capture both sides, doubling commission per client. US Tech Automations' automated move-up buyer identification sequence flags contacts who have lived in their current home 5+ years and have equity positions exceeding 40% — the statistical profile that most strongly correlates with move-up readiness.
Spring Training Economic Impact
According to the City of Peoria Economic Development department, the Peoria Sports Complex (spring training home of the San Diego Padres and Seattle Mariners) generates significant seasonal economic activity that influences the housing market.
| Spring Training Metric | Value | Housing Impact |
|---|---|---|
| Annual Visitors | 150,000+ | Seasonal rental demand surge |
| Economic Impact | $65M annually | Local business employment |
| Season Duration | Feb-Mar (6 weeks) | Peak overlap with spring selling |
| Short-Term Rental Revenue | $2,800/week avg | Investment property appeal |
| Restaurants/Retail Supported | 200+ businesses | Employment-driven housing demand |
According to Peoria Economic Development data, the spring training season coincides with peak real estate activity, creating amplified demand during February-March. Agents farming Peoria should leverage spring training messaging in their farming materials — homeowners near the Sports Complex can earn $2,800/week in short-term rentals during spring training, a compelling data point for investment-minded owners.
USTA vs. Competitor Platforms for Peoria Farming
| Feature | US Tech Automations | Top Producer | Inside Real Estate | Market Leader |
|---|---|---|---|---|
| West Valley Market Templates | Pre-built Peoria content | Generic | Generic | No |
| Neighborhood Price Tracking | Zip + subdivision level | MLS feed only | MLS feed only | Website only |
| Seasonal Campaign Automation | Arizona-specific calendar | Manual scheduling | Basic automation | No |
| Move-Up Buyer Identification | Equity + tenure scoring | Basic CRM | Lead scoring | No |
| Multi-Channel Delivery | Mail + email + social + video | Email + website | Website + PPC | Website |
| Price | Competitive | $60+/mo | $250+/mo | $150+/mo |
The US Tech Automations platform stands apart for Peoria farming because it integrates seasonal campaign automation with neighborhood-level analytics. During spring training season, the platform automatically increases farming frequency in Sports Complex-adjacent neighborhoods and shifts messaging to highlight investment potential — without the agent needing to manually adjust campaigns.
How to Farm Peoria Effectively
Choose between North and South Peoria based on your business model. According to MLS data, North Peoria (85383) offers premium commissions ($7,540 avg) with 1,140 annual sales, while South Peoria (85345) provides higher volume (1,000+ sales) at more accessible price points ($356,000 median).
Map your farm to school district boundaries. According to GreatSchools data, Peoria Unified School District rated 6/10 covers central and south areas, while Liberty Elementary (rated 8/10) covers desirable North Peoria communities. School quality directly impacts property values and buyer motivation.
Build a 500-home farm and commit to 18 months minimum. According to NAR research, geographic farming in markets like Peoria reaches positive ROI between month 10 and month 14. Early quitters miss the compounding effect of brand recognition.
Implement monthly CMA deliveries to your farm zone. According to MLS data, agents who provide hyperlocal comparable market analyses to their farm generate 3.8x more listing appointments than those using city-wide updates. Automate through US Tech Automations.
Track new construction competition. According to Zonda Research, active builders in North Peoria (Meritage, Toll Brothers, Shea) compete for the same buyer pool as resale agents. Monitor builder incentives and price changes monthly — when builders offer rate buydowns, resale agents should match with seller concession messaging.
Leverage Lake Pleasant proximity in marketing. According to Maricopa County Parks data, Lake Pleasant receives 1.2 million visitors annually. North Peoria's proximity to this recreation asset is a lifestyle selling point that resonates with relocating buyers — include it in all farming materials targeting move-up and relocator segments.
Capitalize on the move-up buyer cascade. According to NAR data, 32% of Peoria buyers are move-up purchasers. Identify current owners with 5+ years of tenure and 40%+ equity, then deploy automated equity update sequences through your CRM.
Time campaigns to spring training season. According to Peoria Economic Development data, increase farming frequency 40% in February-March to capitalize on the convergence of spring training visitor traffic and peak real estate season.
Monitor West Valley employment corridors. According to the Arizona Commerce Authority, the I-17 corridor (TSMC, Taiwan Semiconductor) and Loop 303 corridor add thousands of jobs annually. Track employer announcements and convert them into farming content about increasing local demand.
Analyze closed sale data monthly for pricing intelligence. According to MLS data, tracking the specific sale-to-list ratios, concession patterns, and DOM trends in your farm zone gives you pricing expertise that impresses potential sellers during listing presentations.
Buyer Financing and Cash Purchase Trends
According to Arizona Regional MLS data and the Cromford Report, understanding how Peoria buyers finance their purchases helps farming agents tailor their messaging to each segment.
| Financing Type | % of Purchases | Avg Purchase Price | Avg DOM | Key Characteristic |
|---|---|---|---|---|
| Conventional Loan | 52% | $465,000 | 28 | Primary residence, 20%+ down |
| FHA Loan | 18% | $385,000 | 30 | First-time buyers, 3.5% down |
| VA Loan | 12% | $410,000 | 26 | Military-connected, 0% down |
| Cash Purchase | 14% | $490,000 | 22 | Investors, relocators, downsizers |
| Other (USDA, jumbo) | 4% | $520,000 | 34 | Rural segments, luxury |
According to NAR data, Peoria's 14% cash purchase share creates a segment of highly motivated, fast-closing buyers that farming agents should actively cultivate. Cash buyers close an average of 6 days faster than financed buyers and are less likely to encounter appraisal or lending contingencies — making them ideal prospects for agents positioning listings for quick, clean closings.
Frequently Asked Questions
What is the median home price in Peoria AZ? According to Arizona Regional MLS data, Peoria's median home sale price reached $455,000 in Q4 2025, representing a 4.6% increase from Q4 2024. Prices range from $348,000 in South Peoria to $580,000+ in Vistancia.
How many homes sell in Peoria each year? According to MLS data, Peoria recorded 3,200 closed residential transactions in 2025, a 7.4% increase over 2024. This transaction volume generates approximately $1.59 billion in total market volume and $37 million in aggregate commission opportunity.
Is Peoria a good place to farm for real estate agents? According to MLS data and NAR benchmarks, Peoria offers an excellent farming opportunity due to strong transaction volume (3,200/year), premium pricing ($455,000 median), and accessible agent competition (240 active agents). The city's diverse neighborhoods support farming strategies across all price segments and experience levels.
What is Peoria's market forecast for 2026? According to Zillow's Home Value Forecast and Cromford Report projections, Peoria home prices are expected to appreciate 3.5-5.0% in 2026, reaching an estimated median of $475,000-$478,000 by Q4. Continued population growth, limited new inventory, and employment expansion support this outlook.
Which Peoria neighborhoods offer the best farming ROI? According to MLS data, Old Town Peoria (85345) offers the highest farming ROI due to its 8.2% turnover rate combined with moderate pricing that keeps marketing costs proportional to commission returns. For premium commission, Vistancia (85383) leads with $580,000 median prices and 5.8% appreciation.
How does Peoria compare to Surprise for real estate farming? According to comparative MLS data, Peoria commands $70,000 higher median prices than Surprise ($455,000 vs. $385,000), translating to approximately $910 more commission per side. However, Surprise offers higher transaction volume in newer communities, making it attractive for volume-focused agents.
What impact does TSMC have on Peoria's housing market? According to the Arizona Commerce Authority, TSMC's semiconductor fabrication plant in north Phoenix (near the Loop 303/I-17 interchange) will employ 4,500+ workers by 2028. Peoria's proximity and quality-of-life advantages position it as a preferred residential choice for TSMC employees, supporting continued demand growth in northwest Peoria neighborhoods.
Conclusion: Peoria's Market Data Advantage for Farming Agents
Peoria's real estate market data tells a compelling story for farming agents in 2026 — strong appreciation, tightening inventory, diverse price segments, and catalytic employment growth create conditions that reward data-informed farming strategy. The city's 3,200 annual transactions generate substantial commission opportunity across neighborhoods ranging from accessible South Peoria starter homes to premium North Peoria estates. Agents who ground their farming approach in actual market data — price trends, absorption rates, seasonal patterns, and buyer demographics — consistently outperform intuition-based competitors.
Launch your Peoria data-driven farming system with US Tech Automations — the platform that turns raw market data into automated farming campaigns, delivering neighborhood-specific analytics, seasonal campaign optimization, and ROI tracking to every agent serious about West Valley market dominance.
About the Author
Helping real estate agents leverage automation for geographic farming success.
