Holladay UT Demographics & Housing Data 2026
Holladay is an established suburban city in Salt Lake County, Utah, located at the gateway to both Big Cottonwood Canyon and Little Cottonwood Canyon—two of the Wasatch Mountains' premier ski and recreation corridors. With a population of approximately 31,500 residents according to the U.S. Census Bureau, Holladay occupies a privileged geographic position between Salt Lake City to the north and the canyon resort communities of Brighton, Solitude, Alta, and Snowbird to the east. The city's Village Center development, high-performing school zones, and mature residential neighborhoods create a demographic profile that is distinctly affluent, established, and recreation-oriented. According to the Wasatch Front Regional MLS, Holladay recorded 342 closed residential transactions in 2025 with a median sale price of $645,000.
Key Takeaways:
Median household income of $102,500 is 24% above Salt Lake County average according to Census data
Median home price of $645,000 positions Holladay as a premium suburban market in Salt Lake County
86% owner-occupancy rate is the highest among neighborhoods and cities in this report according to Census data
Canyon gateway positioning drives a 12-18% location premium on east-side properties according to appraisal data
US Tech Automations demographic intelligence tools enable agents to segment Holladay's affluent homeowner base for precision luxury farming
Population and Demographic Overview
Holladay's demographic profile reflects its positioning as an established, affluent suburban community. According to the U.S. Census Bureau's American Community Survey, the city's residents are older, wealthier, and more highly educated than Salt Lake County averages across nearly every metric.
| Demographic Metric | Holladay | Salt Lake County | Utah State |
|---|---|---|---|
| Total Population | 31,500 | 1,185,000 | 3,450,000 |
| Median Age | 41.2 years | 31.8 years | 31.1 years |
| Median Household Income | $102,500 | $82,400 | $78,500 |
| Per Capita Income | $48,200 | $33,600 | $29,800 |
| Bachelor's Degree or Higher | 58% | 38% | 34% |
| Graduate/Professional Degree | 22% | 14% | 12% |
| Population Density (per sq mi) | 4,200 | 1,800 | 39 |
| Homeownership Rate | 86% | 62% | 70% |
According to the University of Utah's Kem C. Gardner Policy Institute, Holladay's median age of 41.2 years makes it one of the oldest communities in Salt Lake County, reflecting the city's established residential base and lower turnover rates. The 86% homeownership rate—the highest in this report—indicates a stable, invested resident population that values long-term community membership.
What is the income level of Holladay residents? According to Census data, the median household income of $102,500 places Holladay in the top 15% of Utah communities by income level. The per capita income of $48,200 is 43% above the Salt Lake County average, reflecting the city's concentration of dual-income professional households and senior residents with retirement income and investment assets.
According to the Kem C. Gardner Policy Institute, Holladay's demographic stability—with 72% of current residents having lived in the city for 10+ years—creates a unique farming dynamic where relationship longevity and community trust matter more than marketing volume. Agents who invest in multi-year relationship building outperform high-volume marketers in this market according to local brokerage performance data.
Age Distribution and Life-Stage Analysis
Holladay's age distribution shapes housing demand patterns in ways that differ significantly from younger, more transient Salt Lake County communities. According to Census data, the city supports a bimodal age distribution with concentrations in the family-raising years and retirement stages.
| Age Group | % of Population | County Average | Housing Implication |
|---|---|---|---|
| Under 18 | 24% | 27% | Family homes in demand |
| 18-24 | 6% | 11% | Few young renters |
| 25-34 | 10% | 16% | Limited starter buyers |
| 35-44 | 15% | 14% | Move-up families |
| 45-54 | 16% | 12% | Established homeowners |
| 55-64 | 14% | 10% | Pre-retirement, high equity |
| 65+ | 15% | 10% | Downsizing potential |
| Household Type | Holladay | County Avg |
|---|---|---|
| Married with Children | 34% | 32% |
| Married, No Children | 28% | 18% |
| Single Person | 18% | 24% |
| Single Parent | 8% | 9% |
| Unmarried Partners | 6% | 6% |
| Roommate/Other | 6% | 11% |
According to the National Association of Realtors age-segmented housing demand analysis, Holladay's concentrated 55-64 (14%) and 65+ (15%) populations represent the city's largest untapped listing opportunity. These homeowners hold an average of $380,000 in home equity according to CoreLogic data, and 35% are projected to downsize or relocate within the next 10 years according to AARP housing preference surveys.
What is the average household size in Holladay? According to Census data, the average Holladay household contains 2.8 persons, slightly above the Salt Lake County average of 2.7. The 34% married-with-children share indicates strong family demand for 3-4 bedroom homes with good school access—the dominant housing type in Holladay's residential neighborhoods.
The US Tech Automations platform enables agents to segment their Holladay farm by life stage, identifying pre-downsizing empty nesters, recently retired households, and growing families approaching move-up decisions. Automated trigger campaigns deliver relevant messaging to each segment based on their position in the homeownership lifecycle.
Housing Stock and Property Characteristics
Holladay's housing inventory reflects its post-war suburban development combined with more recent infill and renovation activity. According to the Salt Lake County Assessor's Office and Holladay city records, the city contains approximately 12,500 housing units spanning a wide range of property types.
| Property Type | Units | % of Stock | Median Value | Avg Year Built |
|---|---|---|---|---|
| Single-Family (pre-1980) | 6,500 | 52.0% | $615,000 | 1965 |
| Single-Family (post-1980) | 2,800 | 22.4% | $725,000 | 1998 |
| Condominium | 1,500 | 12.0% | $395,000 | 2002 |
| Townhome | 800 | 6.4% | $485,000 | 2010 |
| Custom/Estate Home | 550 | 4.4% | $985,000 | 1988 |
| Multi-Family (2-4 units) | 250 | 2.0% | $695,000 | 1970 |
| New Construction | 100 | 0.8% | $850,000 | 2024 |
According to the Holladay Community Development Department, the city has experienced a surge in renovation and addition permits as homeowners invest in aging housing stock rather than relocating. The average renovation investment in Holladay is $85,000 per project—the highest in this report—reflecting both the value of the existing housing and homeowner commitment to the community according to Salt Lake County building permit data.
What is the typical Holladay home like? According to Salt Lake County Assessor data, the prototypical Holladay home is a 2,200-square-foot single-family residence built in 1965 on a 0.28-acre lot with 4 bedrooms, 2.5 bathrooms, a finished basement, and a two-car garage. These mid-century homes, many with substantial additions and renovations, form the core of Holladay's housing market and the primary focus for farming agents.
According to the National Association of Home Builders' renovation spending survey, homeowners in communities with median incomes above $100,000 spend an average of 2.4% of their home value annually on improvements and maintenance—equating to approximately $15,480 per year for the median Holladay homeowner. This renovation activity creates natural touchpoints for agent outreach and positions agents as trusted advisors when homeowners eventually decide to sell.
Housing Market Performance Metrics
Holladay's market performance reflects its premium positioning within the Salt Lake metro area. According to the Wasatch Front Regional MLS, the city commands pricing and velocity metrics consistent with an established, high-demand suburban community.
| Market Metric | Holladay | Salt Lake County | Difference |
|---|---|---|---|
| Median Sale Price | $645,000 | $482,000 | +33.8% |
| Average Sale Price | $698,000 | $515,000 | +35.5% |
| Price Per Sq Ft | $295 | $258 | +14.3% |
| Median DOM | 29 days | 34 days | -5 days |
| List-to-Sale Ratio | 97.5% | 97.2% | +0.3% |
| Annual Transactions | 342 | 12,800 | 2.7% share |
| Total Sales Volume | $220.8M | $6.59B | 3.4% share |
| Months of Supply | 2.6 | 2.9 | -0.3 |
| YoY Appreciation | 4.8% | 4.2% | +0.6% |
According to Zillow's affluent suburban market analysis, Holladay's pricing trajectory reflects steady, sustainable appreciation rather than the volatile swings common in speculative markets. The 4.8% year-over-year appreciation aligns with income growth in the community, suggesting fundamentally supported rather than credit-driven price increases.
How competitive is the Holladay real estate market? According to Redfin's market competitiveness analysis, Holladay scores 72 out of 100 on market heat, classified as "competitive." Properties under the median price sell within 24 days on average, while luxury properties above $900,000 take 42 days, according to MLS data. Multiple-offer situations occur on approximately 20% of listings priced below $650,000.
For comparison with neighboring communities, see our analysis of Millcreek UT market data and Central City SLC agent guide.
Income, Employment, and Economic Profile
Holladay's economic profile shapes housing affordability and purchasing power dynamics. According to the U.S. Bureau of Labor Statistics, Census data, and the Utah Department of Workforce Services, the city's employment base is concentrated in high-earning professional sectors.
| Employment Sector | % of Residents | Median Salary |
|---|---|---|
| Healthcare/Medical | 18% | $95,000 |
| Professional/Technical | 16% | $92,000 |
| Finance/Insurance | 14% | $88,000 |
| Management | 12% | $105,000 |
| Education | 10% | $58,000 |
| Government | 8% | $65,000 |
| Retail/Sales | 7% | $42,000 |
| Other | 15% | $55,000 |
According to the Utah Department of Workforce Services, Holladay residents benefit from proximity to major employment centers including Intermountain Health's corporate campus (1.5 miles), the I-215 tech corridor, and downtown Salt Lake City (7 miles). The average Holladay commute time of 22 minutes is well below the national average of 27 minutes according to Census transportation data.
| Economic Indicator | Holladay | County Avg |
|---|---|---|
| Unemployment Rate | 2.2% | 2.8% |
| Labor Force Participation | 72% | 70% |
| Dual-Income Households | 62% | 55% |
| Self-Employment Rate | 14% | 9% |
| Remote Work Rate | 28% | 22% |
| Avg Commute Time | 22 min | 24 min |
What industries employ Holladay residents? According to Census and Bureau of Labor Statistics data, the top three employment sectors for Holladay residents—healthcare (18%), professional/technical (16%), and finance/insurance (14%)—collectively employ 48% of the workforce with median salaries of $88,000-$95,000. This concentration in recession-resistant, high-paying sectors provides stable housing demand even during economic downturns.
According to the Federal Reserve Bank of New York's household finance data, Holladay households carry a median debt-to-income ratio of 3.2, below the national average of 3.5 and below the Utah state average of 3.8. This conservative financial profile, combined with high incomes, creates a homeowner base with strong equity positions and low foreclosure risk—ideal characteristics for farming agents building long-term relationship-based practices.
School District and Education Analysis
Schools are a primary driver of Holladay's premium pricing and family demand. According to GreatSchools.org, Niche.com, and the Granite School District/Canyons School District data, Holladay is served by some of the highest-rated schools in Salt Lake County.
| School | Grades | GreatSchools Rating | Niche Grade | District |
|---|---|---|---|---|
| Bonneville Elementary | K-6 | 8/10 | A | Granite |
| Oakridge Elementary | K-6 | 7/10 | A- | Granite |
| Olympus Junior High | 7-8 | 7/10 | A- | Granite |
| Olympus High School | 9-12 | 8/10 | A | Granite |
| Canyon View Elementary | K-6 | 8/10 | A | Canyons |
| Butler Middle School | 7-8 | 7/10 | A- | Canyons |
According to the National Association of Realtors, homes in school districts rated 8+ on GreatSchools command an average 7% premium over comparable homes in lower-rated districts. Holladay's concentration of 7-8 rated schools—significantly above Salt Lake County averages—explains a meaningful portion of the city's pricing premium relative to neighboring communities.
How do Holladay schools compare to other Salt Lake County schools? According to GreatSchools.org and Niche.com, Holladay is served primarily by the Granite School District (central and western Holladay) and the Canyons School District (eastern Holladay near the canyons). Both districts perform above Salt Lake County averages, with Olympus High School (8/10) being the most sought-after high school assignment among Holladay families.
How to Farm Holladay Using Demographic Intelligence
Farming an affluent, established community like Holladay requires strategies tailored to high-income, long-tenured homeowners who value expertise and trust over aggressive marketing. According to luxury market farming specialists and NAR research on affluent demographics, the following approach maximizes results in premium suburban markets.
Position yourself as a Cottonwood Canyons lifestyle expert, not just a real estate agent. According to buyer survey data, 68% of Holladay purchasers cite canyon/recreation access as a top-three decision factor. Build your brand around the canyon lifestyle—skiing at Snowbird, hiking Big Cottonwood, and the outdoor recreation ecosystem that defines Holladay living.
Invest in high-quality marketing materials that match the demographic's expectations. According to luxury marketing research by the Institute for Luxury Home Marketing, affluent homeowners respond to professional photography, premium print materials, and sophisticated digital presentations. Budget $0.75-$1.50 per household per month for marketing materials—2x the investment appropriate for mid-price neighborhoods.
Target the 55-64 and 65+ age segments with downsizing consultations. According to Census data, 29% of Holladay residents are 55 or older. Use US Tech Automations to identify homeowners in these age brackets and deploy automated downsizing resource campaigns that include senior living options, estate planning referrals, and equity preservation strategies.
Build relationships with high-net-worth professional service providers. According to the Luxury Institute's affluent marketing research, wealthy homeowners select agents based on trusted referrals from their financial advisors, attorneys, and CPAs more than any marketing channel. Cultivate referral relationships with Holladay-area wealth management firms, estate attorneys, and tax professionals.
Host exclusive events at premium Holladay venues and the Village Center. According to event marketing research by the Luxury Marketing Council, affluent consumers respond to curated experiences rather than mass-market events. Partner with Village Center restaurants and boutiques for wine-and-market-update evenings targeting 30-40 invited guests.
Create a comprehensive school guide that positions you as the family-relocation expert. According to Realtor.com search data, "Holladay UT schools" and "Olympus High School homes" are among the top search queries driving real estate traffic for the area. Build an authoritative school guide with boundary maps, ratings, and walkability analysis to capture this search demand.
Deploy premium home valuation reports with neighborhood comparison data. Standard automated valuations are insufficient for affluent homeowners who expect personalized analysis. Use US Tech Automations to generate custom reports that include comparable sales analysis, renovation impact estimates, and trend projections specific to their micro-zone.
Develop expertise in Holladay's estate and trust property transactions. According to the Salt Lake County Recorder, approximately 12% of Holladay properties are held in trusts. These transactions require specialized knowledge and often involve out-of-state heirs, creating opportunities for agents who understand trust/estate transaction procedures and build relationships with estate attorneys.
Maintain a consistent presence in Holladay community publications and digital channels. According to local media analytics, the Holladay Journal, Cottonwood Heights Journal, and neighborhood Facebook groups reach 85% of Holladay households. Sponsor editorial content and maintain active engagement in these channels to build sustained awareness.
Track lifetime client value metrics, not just transaction volume. In Holladay's high-price, low-turnover market, each client relationship may generate $50,000+ in commission over a lifetime through repeat transactions, referrals, and family connections. The US Tech Automations platform tracks referral chains and lifetime client value, enabling agents to quantify the long-term ROI of relationship investments.
Competitive Platform Comparison for Holladay Farming
Premium suburban markets require technology that matches the sophistication of the clientele. The following comparison evaluates platforms against Holladay farming requirements.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Luxury Home Marketing Tools | Built-in | Basic | Basic | No | No |
| Demographic Life-Stage Segmentation | Advanced | Basic | No | No | No |
| Estate/Trust Property Identification | Yes | No | No | No | No |
| Premium Home Valuation Reports | Custom-branded | Template | No | No | No |
| School Boundary Integration | Built-in | No | No | No | No |
| Referral Chain Tracking | Yes | Basic | No | No | Basic |
| Lifetime Client Value Analytics | Yes | No | No | No | No |
| Event Management + RSVP | Built-in | No | No | No | No |
| Monthly Cost | $149-299 | $499+ | $1,000+ | $295+ | $69-499 |
| Luxury Market Features | 10+ | 3 | 2 | 1 | 0 |
According to the Institute for Luxury Home Marketing's technology survey, agents serving affluent communities rate personalized valuation tools and demographic segmentation as their top two technology needs. US Tech Automations delivers both capabilities plus a comprehensive luxury farming suite at a fraction of competitor pricing—making it accessible to agents at every production level while providing the sophistication that Holladay's demographic expects.
Recreation, Lifestyle, and Canyon Access Premium
Holladay's proximity to world-class outdoor recreation is central to its demographic appeal and pricing dynamics. According to Ski Utah, Visit Salt Lake, and real estate appraisal data, the canyon access premium is a measurable factor in Holladay property valuations.
| Recreation Asset | Distance from Holladay | Season | Economic Impact |
|---|---|---|---|
| Snowbird Ski Resort | 12 miles | Winter | $185M annual revenue |
| Alta Ski Area | 14 miles | Winter | $75M annual revenue |
| Solitude Mountain | 11 miles | Winter | $55M annual revenue |
| Brighton Resort | 13 miles | Year-round | $45M annual revenue |
| Big Cottonwood Canyon | 3 miles (mouth) | Year-round | 2.5M annual visitors |
| Little Cottonwood Canyon | 5 miles (mouth) | Year-round | 2.0M annual visitors |
| Mount Olympus Trail | 2 miles | Spring-Fall | 150K annual hikers |
Does proximity to the canyons affect Holladay home values? According to appraisal data compiled by the Salt Lake Board of Realtors, Holladay properties within 2 miles of a canyon mouth carry a 12-18% premium over comparable properties in western Holladay. Properties with direct mountain views add an additional 5-8% premium. According to a University of Utah study on recreation proximity and property values, each mile closer to a major canyon trailhead adds approximately $18,000 to a Holladay home's appraised value.
According to the Ski Utah economic impact report, the four canyons accessible from Holladay generate approximately $360 million in combined annual revenue, supporting a robust year-round recreation economy that attracts both residents and real estate investors. Agents who position themselves at the intersection of real estate and recreation lifestyle tap into Holladay's most powerful demand driver.
For more Salt Lake metro insights, see our guides to Rose Park housing stats and Liberty Wells home prices.
Frequently Asked Questions
What is the median household income in Holladay?
The median household income in Holladay is $102,500 according to the U.S. Census Bureau's American Community Survey. This is 24% above the Salt Lake County median of $82,400 and places Holladay among the top 15% of Utah communities by income level.
What is the median home price in Holladay in 2026?
The median sale price in Holladay reached $645,000 according to Wasatch Front Regional MLS data, representing a 4.8% year-over-year increase. This positions Holladay 33.8% above the Salt Lake County median of $482,000.
How educated is Holladay's population?
According to Census data, 58% of Holladay adults hold a bachelor's degree or higher and 22% hold a graduate or professional degree. Both figures significantly exceed Salt Lake County averages of 38% and 14% respectively.
What is the homeownership rate in Holladay?
According to Census data, Holladay's homeownership rate is 86%, the highest among all neighborhoods and cities covered in this Salt Lake metro report. This reflects the city's established, family-oriented character and high median income.
What schools serve Holladay?
Holladay is served primarily by the Granite School District and Canyons School District. According to GreatSchools.org, top-rated schools include Olympus High School (8/10), Bonneville Elementary (8/10), Canyon View Elementary (8/10), and Olympus Junior High (7/10).
How close is Holladay to ski resorts?
According to driving distance data, Holladay is 11-14 miles from four major ski resorts: Snowbird (12 miles), Alta (14 miles), Solitude (11 miles), and Brighton (13 miles). Big Cottonwood Canyon's mouth is approximately 3 miles from central Holladay.
How many homes sell in Holladay each year?
According to Wasatch Front MLS data, Holladay recorded 342 closed residential transactions in 2025, generating approximately $220.8 million in total sales volume. This represents approximately 2.7% of all Salt Lake County residential transactions.
Is Holladay a good place for families?
According to Niche.com, Holladay ranks as the #8 best place to raise a family in Salt Lake County based on schools, safety, outdoor recreation, and family-friendly amenities. The 34% married-with-children household share and proximity to highly rated schools support strong family demand.
What is the average lot size in Holladay?
According to Salt Lake County Assessor data, the average Holladay residential lot size is 0.28 acres, significantly larger than the Salt Lake City average of 0.15 acres. Properties in eastern Holladay near the canyons average 0.35-0.50 acres, while Village Center condos and townhomes have minimal lot area.
How does Holladay compare to Cottonwood Heights?
According to MLS data, Holladay and neighboring Cottonwood Heights serve similar demographics, but Holladay offers slightly lower median prices ($645,000 versus $685,000), greater housing diversity (12% condo share versus 6%), and more commercial/dining amenities through the Village Center development. Cottonwood Heights offers larger average lot sizes and direct canyon mouth access.
Conclusion: Master Holladay's Affluent Market Through Demographic Precision
Holladay represents a premium farming opportunity for agents who understand how to serve affluent, established communities where trust and expertise matter more than marketing volume. With 342 annual transactions, a $645,000 median price, and a $220.8 million annual sales volume, the city offers substantial commission potential for agents willing to invest in the long-term relationship building that this demographic demands.
The US Tech Automations platform provides the demographic segmentation, luxury marketing, and lifetime client analytics tools that transform Holladay farming from relationship guesswork into data-informed strategy. From identifying pre-downsizing empty nesters to tracking referral chains that span decades, the US Tech Automations platform ensures every interaction is purposeful and every client relationship is maximized for long-term value.
Build your Holladay demographic farming practice at ustechautomations.com and unlock the full potential of this premium Salt Lake County market.
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Helping real estate agents leverage automation for geographic farming success.
