Howard WI Real Estate Trends Data 2026
Howard is a village in Brown County, Wisconsin, located immediately north of Green Bay along the Duck Creek corridor. With a population of approximately 21,400 residents according to the U.S. Census Bureau, Howard has emerged as one of the Fox Valley's fastest-growing suburban markets, where new construction activity, expanding commercial development along Highway 29, and access to the Bay Port School District drive sustained housing demand and price appreciation.
Key Takeaways
Median home price of $248,000 represents a 7.1% year-over-year increase, outpacing both Green Bay and Brown County averages according to the Wisconsin REALTORS Association (WRA)
New construction permits averaged 85 annually over the past three years according to the Village of Howard Building Department, making it the most active new-build market in the Green Bay metro
Population growth of 8.2% since 2020 ranks Howard among the fastest-growing municipalities in Brown County according to Census estimates
Average days on market of 24 reflects tight inventory conditions and strong buyer demand, according to Greater Green Bay MLS data
Agents who track growth trends through US Tech Automations can identify emerging micro-markets before competitors recognize the opportunity
Howard Price Trends and Appreciation History
Howard's pricing trajectory tells the story of a suburb transitioning from affordable alternative to established premium market. According to WRA data and the Greater Green Bay MLS, Howard's median sale price has climbed steadily:
| Year | Median Sale Price | YOY Change | Avg Price/Sq Ft | Transactions |
|---|---|---|---|---|
| 2019 | $185,000 | — | $118 | 352 |
| 2020 | $198,000 | +7.0% | $126 | 378 |
| 2021 | $215,000 | +8.6% | $138 | 412 |
| 2022 | $228,000 | +6.0% | $148 | 388 |
| 2023 | $234,500 | +2.9% | $152 | 372 |
| 2024 | $231,500 | -1.3% | $150 | 365 |
| 2025 | $248,000 | +7.1% | $158 | 395 |
How much have Howard home values appreciated since 2019? According to WRA data, the cumulative appreciation from 2019 to 2025 reaches 34.1%, translating to roughly 5.0% annualized growth. The 2024 dip of -1.3% reflected a rate-driven slowdown that reversed sharply in 2025 as mortgage rates moderated.
| Price Comparison | Howard | Green Bay | De Pere | Suamico | Brown County |
|---|---|---|---|---|---|
| Median Sale Price | $248,000 | $215,000 | $295,000 | $310,000 | $255,000 |
| 5-Year Appreciation | +34.1% | +32.1% | +38.4% | +36.8% | +34.8% |
| Price Per Sq Ft | $158 | $132 | $168 | $162 | $148 |
| Avg DOM | 24 | 35 | 28 | 30 | 32 |
According to Zillow Research, Howard's 7.1% year-over-year appreciation in 2025 made it the fastest-appreciating municipality in the Green Bay metro area — a trend driven by new construction absorption and limited resale inventory.
Howard occupies a strategic pricing position: more affordable than De Pere ($295,000) and Suamico ($310,000) while offering comparable school access through the Bay Port High School attendance area. This value proposition drives sustained demand from young families and move-up buyers.
New Construction Trends and Development Pipeline
What new construction activity is shaping Howard's market? According to the Village of Howard Building Department, new residential permits have maintained a strong pace:
| Year | Single-Family Permits | Multi-Family Units | Total New Units | Avg New Construction Price |
|---|---|---|---|---|
| 2020 | 62 | 48 | 110 | $295,000 |
| 2021 | 78 | 72 | 150 | $318,000 |
| 2022 | 88 | 84 | 172 | $345,000 |
| 2023 | 82 | 68 | 150 | $358,000 |
| 2024 | 75 | 55 | 130 | $362,000 |
| 2025 | 90 | 78 | 168 | $375,000 |
According to the Brown County Planning Commission, Howard has the largest supply of developable residential land among established Green Bay suburbs, with approximately 1,200 acres of undeveloped land zoned residential. This land availability distinguishes Howard from more constrained markets like De Pere and Ashwaubenon.
| Active Development | Lots Available | Price Range | Builder | Est. Completion |
|---|---|---|---|---|
| Cardinal Creek Estates | 45 | $340,000–$425,000 | Miron Construction | 2026–2028 |
| Duck Creek Highlands | 32 | $365,000–$450,000 | Weyenberg Homes | 2026–2027 |
| Woodland Ridge Phase III | 28 | $315,000–$380,000 | Zielke Homes | 2026–2027 |
| Howard Commons | 120 units | $1,200–$1,650/mo | Multi-family | 2026 |
According to the Brown County Planning Commission, Howard is projected to add 800–1,000 new housing units over the next five years, representing the largest suburban growth pipeline in the Green Bay metro. Agents who position themselves early in new developments capture both buyer and seller sides as neighborhoods mature.
The US Tech Automations platform enables agents to set up automated new-construction alerts for their farming database, notifying interested buyers when new phases release and tracking which contacts engage with builder content.
Market Velocity and Inventory Trends
According to Greater Green Bay MLS data, Howard's market velocity metrics have tightened significantly:
| Quarter | Closed Sales | Median Price | Avg DOM | Months Supply | New Listings |
|---|---|---|---|---|---|
| Q1 2025 | 78 | $238,000 | 32 | 2.4 | 95 |
| Q2 2025 | 118 | $255,000 | 20 | 1.4 | 132 |
| Q3 2025 | 115 | $252,000 | 18 | 1.3 | 125 |
| Q4 2025 | 84 | $244,000 | 28 | 2.0 | 88 |
| Full Year 2025 | 395 | $248,000 | 24 | 1.8 | 440 |
Is Howard a buyer's or seller's market in 2026? According to WRA market indicators, Howard's 1.8 months of supply firmly positions it as a seller's market. The traditional balanced market threshold is 5–6 months according to NAR, meaning Howard's inventory falls dramatically below equilibrium.
| Inventory Trend | 2022 | 2023 | 2024 | 2025 | Direction |
|---|---|---|---|---|---|
| Avg Monthly Active Listings | 52 | 48 | 42 | 38 | Declining |
| Months of Supply | 2.2 | 2.0 | 1.9 | 1.8 | Tightening |
| New Listings (Annual) | 468 | 445 | 420 | 440 | Stabilizing |
| Absorption Rate | 88% | 90% | 92% | 94% | Increasing |
According to Greater Green Bay MLS data, Howard's absorption rate of 94% means that 94 of every 100 new listings result in a closed sale within the listing period — one of the highest conversion rates in the Green Bay metro area.
For agents evaluating the broader Fox Valley trends landscape, Ashwaubenon WI Housing Stats and Sales Data provides complementary market velocity data for the suburb directly south of Green Bay.
Demographic Growth Trends
Who is driving Howard's population growth? According to Census ACS data, Howard's demographic profile shows a family-oriented suburb with rising incomes:
| Demographic Metric | Howard | 2020 Census | Change | Brown County |
|---|---|---|---|---|
| Population | 21,400 | 19,771 | +8.2% | 268,500 |
| Median Household Income | $72,500 | $65,800 | +10.2% | $62,500 |
| Median Age | 36.8 | 35.4 | +1.4 yrs | 36.8 |
| Homeownership Rate | 71.4% | 68.2% | +3.2 pts | 65.4% |
| Households | 8,200 | 7,500 | +9.3% | 106,000 |
| Avg Household Size | 2.61 | 2.64 | -0.03 | 2.53 |
According to Census migration data, Howard draws new residents from three primary sources: Green Bay households upgrading to suburban schools, Milwaukee-area families seeking affordability, and new-to-market workers attracted by Fox Valley employment. The median incoming household income of $68,000 according to IRS migration data exceeds Howard's existing median, indicating upward income migration.
| Growth Driver | Annual Impact | Trend |
|---|---|---|
| Natural Increase (births - deaths) | +120 | Stable |
| Domestic In-Migration | +280 | Growing |
| International In-Migration | +45 | Stable |
| New Construction Absorption | +165 households | Growing |
How does Howard's growth compare to other Green Bay suburbs? According to Census estimates, Howard's 8.2% population growth since 2020 leads the established Green Bay suburbs, though newer developments in Ledgeview and Hobart are growing faster from smaller bases.
Agents interested in Howard's northern neighbor should explore Suamico WI Real Estate Agent Guide for comparison data on another high-growth Fox Valley market.
Price Trend Forecasting and Growth Indicators
According to multiple economic indicators, Howard's market trajectory points toward continued appreciation:
| Forecast Indicator | 2026 Projection | 2027 Projection | Source |
|---|---|---|---|
| Median Price Growth | +5.5–6.5% | +4.8–5.8% | Zillow Home Value Forecast |
| Transaction Volume Change | +3–5% | +2–4% | WRA Market Outlook |
| New Construction Permits | 85–95 | 80–90 | Village of Howard Planning |
| Population Growth | +1.5% | +1.4% | Census/WI DOA |
| Inventory Forecast | 1.6–2.0 months | 1.8–2.2 months | Greater Green Bay MLS |
What factors could change Howard's growth trajectory? According to the Brown County Economic Development Corporation, three key variables will influence Howard's 2026–2027 performance:
Mortgage rates: According to Freddie Mac, rates between 5.75–6.25% would accelerate buyer activity, while rates above 7% would slow absorption
Employment growth: The Fox Valley added 2,800 jobs in 2025 according to the Wisconsin DWD, supporting continued housing demand
Land development pace: Howard's remaining 1,200 developable acres provide a 10–15 year runway, according to the Brown County Planning Commission
According to the Wisconsin Economic Development Corporation, the Green Bay metro ranks among the top 10 mid-sized US metros for job creation relative to population, supporting sustained housing demand in suburbs like Howard.
School District Trends and Housing Impact
According to Wisconsin DPI data and GreatSchools ratings, Howard sits within the Howard-Suamico School District, anchored by Bay Port High School:
| School | Grades | GreatSchools Rating | Enrollment Trend (5-yr) |
|---|---|---|---|
| Bay Port High School | 9–12 | 7/10 | +4.2% |
| Bay View Middle School | 6–8 | 6/10 | +5.1% |
| Meadowbrook Elementary | K–5 | 7/10 | +6.8% |
| Forest Glen Elementary | K–5 | 7/10 | +3.9% |
| Lineville Intermediate | 3–5 | 6/10 | +4.5% |
How much premium does the Bay Port school zone command? According to MLS data and WRA analysis, homes within the Howard-Suamico (Bay Port) school district sell for approximately 15% more than comparable properties in the Green Bay Area Public School district. This translates to roughly $32,000 in additional value on a median-priced Howard home.
| School Zone | Median Home Price | Premium vs. GB East | Avg DOM |
|---|---|---|---|
| Bay Port (Howard/Suamico) | $265,000 | +71% | 24 |
| De Pere Unified | $295,000 | +90% | 28 |
| Green Bay Southwest | $245,000 | +58% | 30 |
| Green Bay Preble | $195,000 | +26% | 35 |
| Green Bay East | $155,000 | Baseline | 42 |
The US Tech Automations platform helps agents incorporate school performance data into automated farming mailers, ensuring that families with school-age children receive neighborhood-specific education information alongside market updates.
How to Farm Howard's Growth Trends for Maximum Impact
Map new construction developments and their price influence zones. According to local appraisers, new construction within 0.5 miles raises existing home values by 3–5% as neighborhood quality improves.
Create separate campaigns for new construction buyers vs. resale buyers. New construction prospects need builder comparison data and timeline guidance, while resale buyers need CMA-driven market reports.
Monitor building permit data monthly from the Village of Howard. According to the Village Building Department, permit data is publicly available and provides 6–12 months of lead time before new homes hit the MLS.
Set up automated trend reports using the US Tech Automations CRM. Monthly neighborhood appreciation reports generated automatically keep your farm informed without manual data assembly.
Target the Duck Creek corridor for highest appreciation potential. According to MLS data, properties along the Duck Creek greenway have appreciated 12% faster than the village average due to natural amenity premiums.
Position yourself as the growth expert through quarterly market presentations. Host community events at Howard Village Hall covering new development impacts on existing home values.
Build referral relationships with local builders. According to the Home Builders Association of the Fox Cities, builders often refer buyers who don't match their inventory — position yourself as the resale alternative.
Deploy pre-listing consultation campaigns before spring. According to MLS data, February-listed Howard homes sold for $17,000 more than equivalent November listings — use this data to motivate winter sellers.
Track the commercial development pipeline along Highway 29. New retail, dining, and healthcare facilities increase nearby residential values according to the Brown County Economic Development Corporation.
Leverage appreciation data in "What's your home worth?" campaigns. Howard's 34.1% five-year appreciation means homeowners who bought in 2020 have gained approximately $63,000 in equity — quantify this in every outreach piece.
Investment and Rental Market Trends
According to Zillow Rental Manager and Census ACS data, Howard's rental market reflects suburban demand:
| Rental Metric | Howard | Green Bay | Brown County |
|---|---|---|---|
| Median Rent (3BR) | $1,350 | $1,150 | $1,200 |
| Vacancy Rate | 3.8% | 5.9% | 5.5% |
| Renter Share | 28.6% | 35.8% | 29.1% |
| Gross Rent Multiplier | 15.3 | 15.6 | 17.7 |
| Estimated Cap Rate | 5.4% | 5.8% | 4.9% |
Is Howard a good market for rental investment? According to rental market data, Howard's 3.8% vacancy rate — the lowest in the Green Bay metro — indicates strong tenant demand. However, the 5.4% cap rate sits below Green Bay's 5.8%, reflecting higher purchase prices.
According to Census ACS data, Howard's renter population grew 12% since 2020, outpacing the 8.2% overall population growth. New apartment construction along Highway 29 has absorbed this demand, keeping vacancy rates below 4%.
USTA vs Competitor Platform Comparison for Trend-Based Farming
| Feature | US Tech Automations | Ylopo | BoomTown | kvCORE |
|---|---|---|---|---|
| Market Trend Automation | Auto-pull MLS trends + visualization | Manual data input | Basic MLS feed | Basic MLS feed |
| New Construction Alerts | Permit-to-listing pipeline | None | None | Listing alerts only |
| Appreciation Calculators | Built-in equity estimator | None | None | Basic CMA |
| Growth Corridor Mapping | GIS polygon + development overlay | None | None | None |
| Seasonal Pricing Analytics | Quarterly trend reports auto-generated | None | Monthly reports | None |
| Builder Referral Tracking | CRM pipeline integration | None | Basic lead source | None |
US Tech Automations delivers the most comprehensive trend analytics and new construction tracking, giving Howard agents a data advantage in the Fox Valley's fastest-growing market.
Frequently Asked Questions
What is the median home price in Howard WI in 2026?
The median sale price in Howard is $248,000 according to WRA data and Greater Green Bay MLS records, representing a 7.1% increase from the prior year.
How fast is Howard WI growing?
Howard's population grew 8.2% since the 2020 Census, from 19,771 to approximately 21,400 residents, making it one of the fastest-growing municipalities in Brown County according to Census estimates.
How many new homes are built in Howard each year?
The Village of Howard issued approximately 90 single-family building permits in 2025 according to the Building Department, with total new units (including multi-family) reaching 168 for the year.
What school district serves Howard WI?
Howard is served by the Howard-Suamico School District, with Bay Port High School (GreatSchools 7/10) as the primary high school according to Wisconsin DPI data.
How does Howard compare to Green Bay for home prices?
Howard's $248,000 median exceeds Green Bay's $215,000 by 15.3% according to WRA data, reflecting the school district premium and newer housing stock typical of suburban markets.
How fast do homes sell in Howard?
Homes in Howard average 24 days on market according to Greater Green Bay MLS data, with Q3 listings selling fastest at 18 days during peak season.
What is driving Howard's home price appreciation?
According to WRA and Census data, three factors drive Howard's 7.1% annual appreciation: limited resale inventory (1.8 months of supply), new construction absorption at $375,000 median, and sustained population in-migration from Green Bay.
Is Howard WI a good investment market?
Howard's 3.8% rental vacancy rate and 5.4% estimated cap rate according to Census and Zillow data indicate solid rental demand, though cap rates are slightly lower than Green Bay due to higher purchase prices.
How much developable land remains in Howard?
According to the Brown County Planning Commission, approximately 1,200 acres of developable residential land remain in Howard, providing a 10–15 year development runway.
What is the average new construction price in Howard?
New single-family construction in Howard averaged $375,000 in 2025 according to Village Building Department data, ranging from $315,000 in entry-level developments to $450,000 in premium subdivisions.
Conclusion: Position Yourself in Howard's Growth Trajectory
Howard's combination of rapid population growth, active new construction pipeline, and tightening inventory creates a market where trend-aware agents capture disproportionate market share. The village's 8.2% population growth, 85+ annual building permits, and 7.1% price appreciation signal a growth market with years of runway remaining.
The US Tech Automations platform provides the trend analytics, new construction tracking, and automated market reporting that Howard farming agents need to convert growth data into listing appointments. Start monitoring Howard's development pipeline today and position yourself as the go-to agent for the Fox Valley's fastest-growing suburb.
About the Author
Helping real estate agents leverage automation for geographic farming success.
