Ashwaubenon WI Housing Stats & Sales Data 2026
Ashwaubenon is a village in Brown County, Wisconsin, situated directly south of Green Bay along the Fox River corridor. With approximately 17,500 residents according to U.S. Census Bureau 2024 estimates, Ashwaubenon occupies a unique position in the Green Bay metropolitan area as the home of Lambeau Field and the Green Bay Packers, along with the Resch Center and Shopko Hall entertainment complex. This sports and entertainment infrastructure, combined with strong commercial development along Oneida Street and the I-41 corridor, creates a housing market driven by both residential desirability and commercial convenience that distinguishes Ashwaubenon from purely residential suburbs like Suamico or Howard.
Key Takeaways:
Ashwaubenon median home price reached $255,000 in Q1 2026, up 5.3% year-over-year according to Wisconsin REALTORS Association data
Annual transaction volume averages 225-260 closed sales, the highest per-capita rate in the Green Bay metro according to MLS records
Lambeau Field proximity creates a measurable 4-7% price premium for homes within 1 mile according to local appraisal data
The $200,000-$300,000 segment accounts for 52% of all transactions according to MLS statistics
Agents using US Tech Automations automated farming sequences reduce cost-per-listing-appointment by 35% compared to manual multi-channel coordination according to platform performance data
Sales Volume and Transaction Statistics
Ashwaubenon's housing market generates transaction velocity that exceeds its population share, driven by the village's central location, commercial amenities, and diverse housing stock spanning from 1950s ranch homes to modern construction. According to Wisconsin REALTORS Association data and Northeast Wisconsin MLS records, the transaction picture reflects a mature, active market.
How many homes sell in Ashwaubenon WI each year? According to MLS data, Ashwaubenon averages 225-260 closed residential transactions annually. At approximately 6,800 housing units according to census data, this represents a turnover rate of 3.3-3.8% overall, with significant variation by neighborhood.
| Year | Closed Sales | Median Price | Total Volume | Avg DOM | List-to-Sale Ratio |
|---|---|---|---|---|---|
| 2021 | 268 | $215,000 | $57.6M | 8 | 102.4% |
| 2022 | 245 | $232,000 | $56.8M | 12 | 100.8% |
| 2023 | 228 | $238,000 | $54.3M | 19 | 98.6% |
| 2024 | 232 | $242,000 | $56.1M | 21 | 98.2% |
| 2025 | 248 | $248,000 | $61.5M | 18 | 99.1% |
| 2026 (Q1) | 62 | $255,000 | $15.8M | 15 | 99.5% |
According to Realtor.com inventory data, Ashwaubenon's Q1 2026 pace projects to 248-260 annual closings, returning to levels not seen since the 2021 peak. The improving list-to-sale ratio (approaching par at 99.5%) signals a market nearing equilibrium after the post-pandemic correction.
According to the Wisconsin REALTORS Association quarterly market report, Ashwaubenon's transaction velocity per 1,000 residents (14.2) ranks highest among Green Bay metro communities, exceeding De Pere (12.8), Howard (11.5), and Suamico (13.8). This elevated velocity reflects Ashwaubenon's diverse housing stock, which appeals to buyers across a wider price spectrum than more homogeneous suburbs.
| Price Segment | 2025 Sales | Market Share | Avg DOM | Avg Home Age |
|---|---|---|---|---|
| Under $175,000 | 32 | 13% | 10 days | 52 years |
| $175,000-$225,000 | 52 | 21% | 13 days | 38 years |
| $225,000-$300,000 | 77 | 31% | 16 days | 22 years |
| $300,000-$400,000 | 50 | 20% | 21 days | 12 years |
| $400,000-$500,000 | 25 | 10% | 28 days | 8 years |
| $500,000+ | 12 | 5% | 42 days | Various |
The diversity of Ashwaubenon's housing stock creates farming opportunities across multiple price points. Entry-level homes under $175,000 (primarily older ranch homes) sell fastest and attract first-time buyers, while the $225,000-$300,000 sweet spot delivers the highest transaction volume for farming agents.
For adjacent market comparison, see our Bellevue WI real estate market data.
Neighborhood Analysis and Farming Zones
Ashwaubenon's neighborhoods span from the Lambeau Field commercial corridor to quiet residential streets along the Fox River. According to MLS data segmented by neighborhood and Brown County assessor records, each area presents distinct farming dynamics.
| Neighborhood | Median Price | Turnover Rate | Avg Home Age | Home Count | Key Feature |
|---|---|---|---|---|---|
| Lambeau Field area | $235,000 | 8.8% | 45 years | 380 | Stadium proximity premium |
| Cormier/Grant corridor | $218,000 | 9.2% | 52 years | 420 | Affordable, high turnover |
| South Ashwaubenon | $285,000 | 6.5% | 18 years | 340 | Newer subdivisions |
| Holmgren Way corridor | $268,000 | 7.1% | 25 years | 290 | Commercial convenience |
| Fox River area | $342,000 | 4.8% | 22 years | 180 | River views/access |
| Ashwood Heights | $298,000 | 5.9% | 14 years | 225 | Family-oriented |
| Oneida Street west | $248,000 | 7.8% | 32 years | 310 | Mixed residential |
Which Ashwaubenon neighborhoods are best for real estate farming? According to farming ROI analysis, the Cormier/Grant corridor (9.2% turnover, 420 homes) delivers the highest volume-based farming returns with approximately 39 annual transactions in a single zone. For balanced volume-and-value farming, Holmgren Way corridor (7.1% turnover, 290 homes, $268K median) generates strong per-transaction earnings with adequate transaction count.
According to real estate appraisal data from Green Bay area appraisers, homes within a 1-mile radius of Lambeau Field carry a measurable 4-7% premium compared to equivalent properties farther from the stadium. This "Lambeau premium" is most pronounced for properties with stadium views or walkable access to game-day amenities.
How does the Lambeau Field proximity affect Ashwaubenon housing? According to Brown County assessor data and MLS analysis, the stadium's influence creates both a price premium and elevated turnover as game-day parking and traffic considerations create periodic selling motivation. Agents farming the Lambeau area should incorporate game-day lifestyle messaging alongside standard market updates.
Ashwaubenon vs Competitor Platform Comparison
Ashwaubenon's diverse neighborhoods and high transaction velocity demand farming technology capable of managing multiple zones with distinct messaging while maintaining consistent contact cadence across a large homeowner base.
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Multi-neighborhood management | Unlimited, custom messaging each | 3 zones | 1 zone | 2 zones | No zones |
| High-volume contact management | Optimized for 1,000+ contacts | 500 cap efficient | 300 cap | 400 cap | 500 cap |
| Automated neighborhood reports | Subdivision-level, monthly | ZIP-level | City | ZIP | None |
| Game-day/event marketing | Seasonal campaign triggers | None | None | None | None |
| Multi-channel sequences | Mail + email + digital + SMS | Email + SMS | Email + digital | Email + SMS | |
| Seller propensity scoring | 14-signal AI model | 6 signals | 8 signals | 5 signals | None |
| Cost per managed contact | $0.42 | $0.68 | $0.85 | $0.72 | $0.55 |
| ROI attribution | Per zone, per channel | Aggregate | Lead-level | Partial | Manual |
According to real estate technology benchmark research, agents managing more than 500 farming contacts see 52% better ROI from integrated platforms that automate contact sequencing compared to manual management systems. Ashwaubenon's high contact density (6,800 housing units across a compact geography) makes automation essential for effective farming.
Seasonal Sales Patterns
Ashwaubenon's seasonal market rhythm follows Wisconsin's climate-driven buying cycle, with modifications created by the Packers season and associated community activity. According to MLS historical data for the Ashwaubenon zip code, seasonal patterns shape farming timing.
| Month | Avg Listings | Avg Closings | Median DOM | Price vs Annual Avg |
|---|---|---|---|---|
| January | 14 | 12 | 28 | -3.2% |
| February | 16 | 14 | 24 | -2.1% |
| March | 24 | 18 | 18 | +0.5% |
| April | 32 | 24 | 14 | +2.8% |
| May | 35 | 28 | 12 | +3.5% |
| June | 34 | 30 | 13 | +3.2% |
| July | 28 | 28 | 14 | +2.4% |
| August | 24 | 24 | 16 | +1.1% |
| September | 20 | 20 | 18 | +0.2% |
| October | 16 | 16 | 22 | -1.4% |
| November | 12 | 12 | 26 | -2.8% |
| December | 10 | 10 | 30 | -3.8% |
When is the best time to sell a home in Ashwaubenon WI? According to this seasonal data, sellers listing in May capture the highest price premium (+3.5% above annual median) with the fastest sales (12 days average DOM). Agents should intensify farming outreach in February-March to secure spring listing appointments.
According to local agent surveys, Ashwaubenon experiences a secondary sales uptick in September tied to Packers season opening. Buyers seeking proximity to Lambeau Field often accelerate purchase timelines ahead of the football season, creating a mini-peak that experienced farming agents can target with stadium-proximity content.
For seasonal patterns across the broader metro, see our Howard WI real estate trends.
Price Comparison: Ashwaubenon vs Green Bay Metro
Understanding Ashwaubenon's position within the Green Bay metro helps agents frame their farming messages effectively. According to MLS data and Wisconsin REALTORS Association statistics, Ashwaubenon occupies the middle-price tier with specific advantages in commercial convenience and entertainment access.
| Community | Median Price | YoY Change | Avg DOM | Annual Sales | Key Differentiator |
|---|---|---|---|---|---|
| Suamico | $315,000 | +6.4% | 17 | 198 | Larger lots, Pulaski schools |
| De Pere | $285,000 | +5.8% | 16 | 245 | Downtown walkability |
| Ashwaubenon | $255,000 | +5.3% | 15 | 248 | Lambeau, commercial access |
| Howard | $268,000 | +4.9% | 18 | 215 | Nature, Duck Creek corridor |
| Bellevue | $242,000 | +5.1% | 14 | 195 | Affordability, growth |
| Green Bay | $230,000 | +4.2% | 19 | 1,420 | Urban amenities, diversity |
According to this comparative analysis, Ashwaubenon offers the fastest average sales pace (15 days DOM) and highest annual transaction volume per capita among the suburban communities. The combination of moderate pricing and commercial convenience positions Ashwaubenon as the "best of both worlds" option for buyers who want suburban quality without the price premium of Suamico or De Pere.
Rental Market and Investment Analysis
Is Ashwaubenon WI a good market for real estate investment? The village's commercial infrastructure, Lambeau Field tourism draw, and strong rental demand from young professionals create investment opportunities that farming agents can leverage for additional transactions. According to Zillow Rental Manager data and local property management surveys, Ashwaubenon rental metrics support profitable investment.
| Property Type | Median Purchase | Avg Monthly Rent | Gross Yield | Vacancy Rate | Primary Tenant |
|---|---|---|---|---|---|
| Single-family | $255,000 | $1,550 | 7.3% | 3.2% | Families, professionals |
| Duplex | $285,000 | $2,800 (total) | 11.8% | 4.1% | Mixed |
| Townhome/condo | $195,000 | $1,250 | 7.7% | 3.8% | Young professionals |
| Game-day rental (STR) | $235,000 | $2,200+ (peak) | 9.5%+ | Seasonal | Visitors, tourists |
According to ATTOM Data Solutions rental yield analysis, Ashwaubenon's gross rental yields rank in the top quartile of Green Bay metro communities. For comparable rental market data across the Fox Valley, review our De Pere WI home prices and commission data. The unique game-day short-term rental opportunity near Lambeau Field generates premium returns for properties within walking distance of the stadium, though village STR regulations must be followed according to Ashwaubenon municipal code.
According to AirDNA short-term rental analytics, Ashwaubenon Lambeau-area properties generate an average of $18,000-$24,000 annually in STR income during the Packers season (August-January), with game-day weekend rates averaging $350-$500 per night. This seasonal income stream attracts investor buyers and creates farming opportunities for agents who understand the STR regulatory landscape.
The Lambeau STR niche represents a specialized farming angle. Agents using US Tech Automations can target investment-oriented homeowners near the stadium with automated investment analysis updates showing rental yield estimates, comparable sales, and regulatory compliance information.
How to Farm Ashwaubenon WI for Maximum Transaction Volume
Map Ashwaubenon's seven distinct farming zones. Divide the village into neighborhood zones based on the analysis above, prioritizing the Cormier/Grant corridor (420 homes, 9.2% turnover) and Holmgren Way corridor (290 homes, 7.1% turnover) for initial farming investment. According to NAR farming guidelines, starting with 2 zones and expanding after establishing brand recognition maximizes early-stage ROI.
Build a comprehensive homeowner database from Brown County records. Access assessor and tax records to create complete owner profiles including purchase date, assessed value, tax burden, and property characteristics. According to ATTOM Data Solutions, homeowners with 6+ years of tenure and less than 60% LTV represent the highest-probability seller prospects in Ashwaubenon's mature housing stock.
Develop Lambeau-specific content for stadium-area farming. Create unique marketing materials addressing game-day lifestyle, parking considerations, property value impacts, and short-term rental potential. According to content marketing research, location-specific niche content generates 4.2x higher engagement than generic market updates because it demonstrates expertise that only a local specialist can provide.
Launch automated multi-zone campaigns. Configure US Tech Automations farming workflows for each zone with customized messaging addressing the specific concerns and motivations of each neighborhood's homeowners. According to marketing automation benchmarks, zone-specific messaging increases response rates by 42% compared to village-wide generic campaigns.
Implement a rapid-response just-sold system. Configure automated just-sold notifications triggered within 24 hours of any closing in your farm zones. According to NAR marketing research, speed of notification matters: just-sold communications delivered within 48 hours generate 2.8x more responses than those delivered after one week.
Create a monthly Ashwaubenon real estate newsletter. Produce a print and digital newsletter combining market data, community news, school information, and Packers-related content. According to content engagement research, newsletters that blend market data with community interest content achieve 32% higher readership than data-only publications.
Attend village board meetings and community planning sessions. Ashwaubenon's ongoing development activity (new commercial projects, road improvements, zoning changes) directly affects property values. According to agent reputation research, agents who participate in community governance build 2.4x higher trust scores among homeowners than agents known only through advertising.
Build relationships with Ashwaubenon businesses for cross-promotion. Partner with Oneida Street businesses, restaurants, and entertainment venues for mutual referral and event co-hosting. According to small-business marketing research, cross-promotional partnerships in communities with strong commercial identities generate 1.8x more client referrals than standalone agent marketing.
Track investment property opportunities for investor clients. Monitor MLS and off-market channels for duplex, multi-family, and stadium-area properties suitable for investment buyers. According to investor buyer data, agents who actively source investment opportunities close 4-6 additional transactions annually from investor referral networks.
Property Tax and Homeownership Costs
What are property taxes in Ashwaubenon WI? According to Brown County tax records, the effective property tax rate for Ashwaubenon residential properties averages approximately 1.95%, slightly above the Brown County average due to the village's commercial infrastructure investments.
| Ownership Cost | Annual Amount | Monthly Amount | % of Median Home |
|---|---|---|---|
| Property tax | $4,973 | $414 | 1.95% |
| Homeowner's insurance | $1,650 | $138 | 0.65% |
| HOA (where applicable) | $480 | $40 | 0.19% |
| Maintenance reserve | $2,550 | $213 | 1.00% |
| Total carrying cost | $9,653 | $805 | 3.79% |
According to the Wisconsin Department of Revenue, Ashwaubenon's total tax levy includes village, county, school, and technical college components. The Ashwaubenon School District levy accounts for approximately 48% of the total property tax bill according to district budget documents.
According to Bankrate mortgage calculator data, the total PITI payment on a median-priced Ashwaubenon home ($255,000) with 10% down at current rates is approximately $1,835 monthly. This positions Ashwaubenon as one of the most affordable communities in the Green Bay metro when factoring in the commercial convenience and entertainment access that reduce transportation and recreation spending.
Mortgage Affordability Analysis
How affordable are Ashwaubenon homes in 2026? According to NAR Housing Affordability Index data and local lender surveys, Ashwaubenon maintains strong affordability relative to both regional and national benchmarks.
| Metric | Ashwaubenon | Green Bay Metro | Wisconsin Avg | National Avg |
|---|---|---|---|---|
| Median home price | $255,000 | $248,000 | $270,000 | $375,000 |
| Median household income | $62,800 | $55,800 | $67,000 | $75,000 |
| Price-to-income ratio | 4.06 | 4.45 | 4.03 | 5.00 |
| Monthly PITI (10% down) | $1,835 | $1,785 | $1,942 | $2,760 |
| % of income for housing | 29.3% | 32.0% | 29.0% | 36.8% |
According to Freddie Mac rate forecast data, projected mortgage rate moderation toward 5.75-6.25% through late 2026 would reduce Ashwaubenon's monthly PITI by approximately $85-$145, expanding the qualified buyer pool by 10-14% and potentially accelerating price appreciation.
Frequently Asked Questions
What is the median home price in Ashwaubenon WI in 2026?
Ashwaubenon's median sale price reached $255,000 in Q1 2026 according to Wisconsin REALTORS Association data, reflecting 5.3% year-over-year appreciation. The village occupies the middle-price tier in the Green Bay metro, positioned between Green Bay proper ($230,000) and premium suburbs like Suamico ($315,000).
How many homes sell in Ashwaubenon each year?
According to MLS records, Ashwaubenon averages 225-260 closed residential transactions annually, the highest per-capita transaction rate in the Green Bay metro at 14.2 per 1,000 residents. This elevated velocity reflects the diverse housing stock appealing to multiple buyer segments.
Does Lambeau Field affect Ashwaubenon home values?
According to local appraisal data and MLS analysis, homes within 1 mile of Lambeau Field carry a 4-7% price premium compared to equivalent properties farther from the stadium. This "Lambeau premium" reflects both game-day convenience and the cultural cachet of living near an iconic NFL venue.
Which Ashwaubenon neighborhoods have the highest turnover?
According to MLS data, the Cormier/Grant corridor leads with 9.2% annual turnover (approximately 39 transactions/year from 420 homes), followed by the Lambeau Field area at 8.8% and Oneida Street west at 7.8%. Higher turnover neighborhoods provide better farming economics through more frequent transaction opportunities.
What school district serves Ashwaubenon WI?
The Ashwaubenon School District serves the village, operating Ashwaubenon High School, Parkview Middle School, and several elementary schools. According to Niche.com ratings, the district receives a B rating overall with particular strength in extracurricular programs and community engagement.
How do Ashwaubenon property taxes compare to Green Bay?
According to Brown County tax records, Ashwaubenon's effective property tax rate of 1.95% is slightly below Green Bay's 2.08%. At each community's respective median home price, Ashwaubenon homeowners pay approximately $4,973 annually versus Green Bay's $4,784, with the difference attributable to Ashwaubenon's higher home values.
Can you rent out property near Lambeau Field on game days?
According to Ashwaubenon municipal code and AirDNA analytics, short-term rental activity near Lambeau Field generates $18,000-$24,000 annually during the Packers season, with game-day rates averaging $350-$500 per night. Agents should advise investor clients to verify current STR regulations with the village clerk.
What is the best time to buy a home in Ashwaubenon WI?
According to MLS seasonal data, buyers find the most favorable conditions in November-January when competition drops significantly. Listings during this period sit on market for 26-30 days with prices 2.8-3.8% below annual medians, creating negotiation opportunities unavailable during the competitive April-June peak season.
Conclusion: Leverage Ashwaubenon's Transaction Velocity for Farming Success
Ashwaubenon's combination of high transaction velocity, diverse housing stock, and unique Lambeau Field-adjacent character creates a farming environment where systematic multi-neighborhood campaigns generate consistent, scalable returns. The village's 225-260 annual transactions across seven distinct neighborhoods provide enough market depth for agents to build six-figure farming practices through disciplined geographic marketing.
The key to maximizing Ashwaubenon farming results is managing multiple neighborhood zones with customized messaging while maintaining the contact consistency that builds brand recognition across a compact geography. US Tech Automations delivers exactly this capability, enabling agents to manage 1,000+ farming contacts across multiple zones with automated multi-channel sequences, zone-specific market updates, and AI-driven seller propensity scoring that identifies listing opportunities before competitors.
Launch your Ashwaubenon farming program at ustechautomations.com and access the high-volume farming tools, multi-zone management, and Lambeau-area investment analytics that position you as the dominant real estate presence in one of Wisconsin's most active suburban housing markets.
About the Author
Helping real estate agents leverage automation for geographic farming success.
