Irving TX Real Estate Market Data 2026
Irving is a city in Dallas County, Texas, situated between Dallas and Fort Worth within the Dallas-Fort Worth-Arlington metropolitan statistical area. With a population of approximately 256,000 according to the U.S. Census Bureau, Irving is the 13th-largest city in Texas and home to the Las Colinas urban center — one of the first master-planned developments in the United States. The city spans roughly 68 square miles and is bordered by Dallas to the east, Grand Prairie to the south, Coppell to the north, and DFW International Airport to the northwest.
Key Takeaways
Irving's $340,000 median home price positions it as a mid-tier DFW market with strong corporate-driven demand from Las Colinas employers
2,650+ annual residential transactions generate an estimated $49.7 million commission pool according to NTREIS data
Las Colinas hosts 10+ Fortune 500 companies including ExxonMobil, Kimberly-Clark, and Celanese, driving high-income buyer demand
DFW Airport proximity creates unique employment-driven housing dynamics for airline and logistics industry workers
Corporate relocation tracking through US Tech Automations enables agents to capture Las Colinas employee transitions before competitors
Irving Market Overview: Data Snapshot
Irving's market is defined by the contrast between Las Colinas' premium urban center and the city's older residential neighborhoods. According to NTREIS transaction data:
| Market Metric | Value | YoY Change | Source |
|---|---|---|---|
| Median sale price | $340,000 | +3.5% | NTREIS |
| Average sale price | $378,000 | +4.1% | NTREIS |
| Total residential closings | 2,650 | +1.8% | NTREIS |
| Average days on market | 30 | -2 days | NTREIS |
| Inventory (months of supply) | 2.3 | -0.2 | NTREIS |
| List-to-sale price ratio | 97.8% | +0.3% | NTREIS |
| New construction permits | 680 | +12% | City of Irving |
| Active listings (avg monthly) | 510 | -5% | NTREIS |
What makes Irving's market data notable among DFW cities? According to NTREIS, Irving's 3.5% annual appreciation slightly trails the DFW metro average of 4.1%, but its transaction volume of 2,650 closings generates a commission pool nearly 50% larger than comparably-priced cities like Euless or Bedford. This volume advantage is driven by Las Colinas' corporate employment base and DFW Airport's proximity according to the Irving Economic Development Partnership.
Irving's 2,650 annual transactions at a $340,000 median generate a total commission pool of approximately $49.7 million — positioning it as the third-largest commission market in Dallas County behind Dallas proper and Plano according to NTREIS production data.
Las Colinas: The Premium Submarket
Las Colinas is Irving's crown jewel — a 12,000-acre master-planned urban center that houses over 10 Fortune 500 companies according to the Las Colinas Association. Its real estate market operates almost independently from greater Irving.
| Las Colinas Metric | Value | Irving (non-LC) | Difference |
|---|---|---|---|
| Median home price | $475,000 | $285,000 | +67% |
| Median condo price | $285,000 | N/A | N/A |
| Price per sq ft | $215 | $160 | +34% |
| Annual transactions | 820 | 1,830 | N/A |
| Avg days on market | 26 | 33 | -7 days |
| Turnover rate | 8.2% | 7.5% | +0.7% |
| Walk Score | 55 | 28 | +27 |
How does Las Colinas compare to other DFW urban centers? According to NTREIS and Walk Score data, Las Colinas offers an urban-suburban hybrid that competes with Uptown Dallas ($520K median) and Legacy West in Plano ($580K median) at significantly lower price points. The 820 annual transactions in Las Colinas alone represent a $21.3 million commission sub-pool — enough to support 15-20 full-time farming agents at strong income levels.
For farming agents, Las Colinas and greater Irving require separate strategies. The US Tech Automations platform enables multi-zone farm management with distinct messaging tracks — urban-lifestyle content for Las Colinas condos and townhomes, and family-oriented neighborhood content for South and North Irving single-family homes.
Corporate Employment and Housing Demand
Irving's corporate base is the primary driver of housing demand. According to the Irving Economic Development Partnership:
| Company | Est. Irving Employees | Avg Household Income | Primary Housing Zone |
|---|---|---|---|
| ExxonMobil (HQ) | 10,000+ | $165,000 | Las Colinas / North Irving |
| Kimberly-Clark (HQ) | 2,800+ | $130,000 | Las Colinas |
| Celanese (HQ) | 1,500+ | $140,000 | Las Colinas |
| Pioneer Natural Resources | 2,200+ | $155,000 | Las Colinas |
| Fluor Corporation (HQ) | 3,500+ | $145,000 | Las Colinas |
| Microsoft (regional) | 2,000+ | $160,000 | Las Colinas / Coppell |
| Citigroup (operations) | 8,500+ | $95,000 | South Irving / Grand Prairie |
| Commercial Metals Company | 1,200+ | $110,000 | West Irving |
How do corporate relocations affect farming strategy in Irving? According to the Dallas Regional Chamber, the DFW metroplex attracted 119 corporate relocations or expansions in 2025. Each announcement creates demand pulses — when ExxonMobil consolidated its Houston operations to Irving's Las Colinas campus, the neighborhood saw a 12% price surge over 18 months according to NTREIS data. Farming agents who track corporate announcements and deliver timely home-value impact analysis position themselves as the neighborhood market authority.
ExxonMobil's 10,000+ employee Irving campus represents a single employer that drives approximately 15% of Las Colinas housing demand — making corporate news monitoring essential for any farming agent targeting this submarket according to Irving Economic Development Partnership employment data.
Irving Submarket Analysis: Four Farming Zones
According to NTREIS data and Census tract demographics:
| Zone | Key Neighborhoods | Median Price | Annual Sales | Turnover Rate | Demographics |
|---|---|---|---|---|---|
| Las Colinas | Urban center, Valley Ranch | $475,000 | 820 | 8.2% | Corporate, young professional |
| North Irving | MacArthur/O'Connor corridor | $365,000 | 580 | 7.1% | Families, mixed income |
| South Irving | Bear Creek, Sowers | $265,000 | 780 | 8.8% | Working class, diverse |
| West Irving/Heritage | Story Road, Pioneer | $285,000 | 470 | 7.5% | Hispanic community, established |
Which Irving zone offers the best farming entry point? According to NTREIS turnover analysis, South Irving's 8.8% annual turnover provides the highest transaction velocity, while Las Colinas' 8.2% turnover combined with $475,000 median pricing delivers the best commission-per-contact ratio. North Irving offers a balanced middle ground with family-oriented demographics and moderate pricing.
DFW Airport Proximity and Market Impact
DFW International Airport, the fourth-busiest airport in the world according to ACI World, is partially located within Irving's city limits. According to DFW Airport employment data and Census Bureau commute records:
| Airport Factor | Market Impact | Farming Application |
|---|---|---|
| 65,000+ on-airport employees | Housing demand across all price segments | Airline/logistics worker targeting |
| $39B annual economic impact | Property tax stability, infrastructure | Communicate fiscal strength |
| 24/7 operations | Shift workers need noise-aware housing | Neighborhood quiet-zone data |
| International connectivity | Attracts global corporate headquarters | Relocation buyer pipelines |
| Cargo hub (3rd largest US) | Logistics employment growth | Warehouse district redevelopment |
How does airport proximity affect Irving home values? According to FAA noise contour maps and NTREIS comparative data, properties within the 65 DNL noise contour (significant aircraft noise) show a 5-8% price discount, while properties just outside the contour in North Irving benefit from airport employment access without the noise penalty. Farming agents who understand these contour maps can guide buyers to optimal locations and help sellers position their properties accurately.
Irving Price Positioning in DFW
Understanding Irving's competitive position helps agents craft effective farming narratives. According to NTREIS comparative data:
| Metric | Irving | Grand Prairie | Coppell | Grapevine | Euless |
|---|---|---|---|---|---|
| Median price | $340,000 | $325,000 | $520,000 | $445,000 | $335,000 |
| Annual transactions | 2,650 | 2,100 | 680 | 780 | 780 |
| Price/sq ft | $180 | $170 | $210 | $200 | $185 |
| Commute to downtown Dallas | 18 min | 22 min | 28 min | 25 min | 20 min |
| Corporate employer density | Very High | Low | Medium | Medium | Low |
| Walk Score (avg) | 38 | 25 | 32 | 42 | 30 |
Irving's competitive strength: Las Colinas' corporate density and urban amenities at prices well below Coppell or Grapevine, with the shortest commute to downtown Dallas among comparable cities. This positioning creates a clear farming narrative for agents targeting corporate professionals who want urban access without Dallas proper pricing.
Automation Platform Comparison for Irving Farming
| Feature | US Tech Automations | kvCORE | BoomTown | Ylopo | Follow Up Boss |
|---|---|---|---|---|---|
| Corporate relocation tracking | Automated alerts | No | No | No | No |
| Multi-zone management | Unlimited (LC + neighborhoods) | 3 zones | 2 zones | 5 zones | Manual |
| Airport noise zone mapping | Integrated data | No | No | No | No |
| NTREIS real-time feed | Yes | 15-min delay | 15-min delay | 30-min | Manual |
| Condo/townhome campaigns | Specific templates | Generic | Generic | Generic | Manual |
| Multi-channel campaigns | 12+ channels | 4 channels | 5 channels | 3 channels | 6 channels |
| Cost per farm contact/mo | $0.30 | $0.55 | $0.65 | $0.45 | $0.40 |
| Irving farming score | 9.3/10 | 7.0/10 | 6.5/10 | 7.0/10 | 6.5/10 |
Building an Irving Farm: 10-Step Data-Driven Workflow
Select your zone based on income alignment and turnover data. Las Colinas for premium commissions and corporate clientele. South Irving for volume and fast time-to-first-closing. North Irving for family-market balance. Pull 24 months of NTREIS data to validate your selection.
Build your farm database from Dallas County Appraisal District. Export owner records including purchase dates, assessed values, and improvement data. For Las Colinas condos, also pull HOA information and building amenity data to differentiate units in your market reports.
Segment contacts by employer and housing type. Corporate employees from Fortune 500 companies respond to equity-growth and relocation data. Airport workers respond to shift-schedule-friendly neighborhood data. Condo owners respond to HOA comparison and building amenity updates. The US Tech Automations platform automates this segmentation.
Create zone-specific content tracks. Las Colinas: urban lifestyle updates, corporate news, restaurant/entertainment guides. North Irving: school zone updates, family activity calendars, neighborhood safety data. South Irving: affordability analyses, renovation ROI data, first-time buyer education.
Launch automated listing alerts with corporate context. When a new listing appears near the ExxonMobil campus, include commute time data and corporate amenity proximity in the alert. This contextual enhancement differentiates your alerts from generic MLS notifications.
Develop monthly market intelligence reports. Cover your specific farm zone's median price trends, inventory shifts, and notable transactions. Include corporate news that affects housing demand — hiring announcements, office expansions, or relocation plans from Las Colinas employers.
Automate noise-zone and flight-path communications. For farms near DFW Airport, provide FAA noise contour updates and runway usage pattern changes. This specialized knowledge positions you as an expert that no generic agent can match.
Track corporate relocation announcements. US Tech Automations can monitor press releases, SEC filings, and economic development announcements for Irving-area employers. Each corporate event becomes a farming touchpoint — "ExxonMobil just announced 500 new positions. Here's what that means for your home value."
Build Las Colinas lifestyle partnerships. Partner with Toyota Music Factory venues, Las Colinas restaurants, and entertainment providers for exclusive community events that attract your target demographic. According to NAR, event-based farming generates 2.3x more listing appointments.
Measure and optimize by zone and segment quarterly. Track which corporate segments, housing types, and neighborhoods generate the highest response rates and listing conversions. Adjust your content mix and channel allocation based on attribution data.
Property Tax and Affordability Analysis
Property taxes shape Irving's affordability calculation. According to Dallas County Appraisal District records:
| Tax Component | Rate (per $100) | Annual Cost ($340K home) |
|---|---|---|
| Irving ISD | $1.2145 | $4,129 |
| Dallas County | $0.2012 | $684 |
| City of Irving | $0.5189 | $1,764 |
| Dallas County CC | $0.1147 | $390 |
| Parkland Hospital | $0.2494 | $848 |
| Total | $2.2987 | $7,816 |
How do Irving property taxes compare to neighboring cities? According to Dallas County Appraisal District data, Irving's effective rate of 2.30% is moderate within Dallas County — lower than Garland's 2.51% but higher than Coppell's 2.05%. The median homeowner pays $651/month in property taxes. For farming agents, property tax strategy — homestead exemption filing, protest deadlines, and over-65 freeze eligibility — represents a consistently high-engagement conversation topic. Automated protest deadline reminders through US Tech Automations ensure farm contacts are prepared before the May 15 filing deadline according to Texas Comptroller guidelines.
Irving's Las Colinas residents face a unique tax dynamic: assessed values in Las Colinas have appreciated 35% faster than greater Irving over five years according to appraisal district trends, meaning Las Colinas homeowners benefit disproportionately from successful appraisal protests. Farming agents who provide protest preparation guides and comparable sales data for protest hearings deliver tangible financial value that strengthens the agent-homeowner relationship.
Frequently Asked Questions
What is the median home price in Irving, TX?
According to NTREIS data through Q4 2025, Irving's median residential sale price is $340,000 with an average of $378,000. Las Colinas commands significantly higher pricing at a $475,000 median, while South Irving offers entry points around $265,000. Price per square foot averages $180 citywide.
How many homes sell each year in Irving?
According to NTREIS, Irving recorded 2,650 residential closings in 2025 across all property types including single-family homes, condominiums, and townhomes. Las Colinas accounted for approximately 820 of these transactions, with the remaining 1,830 distributed across North, South, and West Irving neighborhoods.
What makes Las Colinas different from the rest of Irving?
According to the Las Colinas Association, this 12,000-acre master-planned community houses over 10 Fortune 500 headquarters and offers an urban-suburban hybrid lifestyle with a 55 Walk Score, Mandalay Canal, Toyota Music Factory, and corporate campus environments. Las Colinas' $475,000 median price is 67% above the greater Irving median of $285,000, reflecting its premium positioning.
How does DFW Airport affect Irving home values?
According to FAA noise contour data and NTREIS price comparisons, properties within the 65 DNL noise contour show 5-8% price discounts, while properties just outside the contour benefit from airport employment access without noise penalties. The airport's 65,000+ employees and $39 billion annual economic impact support sustained housing demand across Irving's price segments.
Is Irving a good market for real estate farming?
Irving offers strong farming potential according to NTREIS data, combining 2,650 annual transactions with a $49.7 million commission pool. The Las Colinas corporate hub creates high-income buyer demand that supports premium commissions, while South Irving's 8.8% turnover rate provides fast time-to-first-closing for new farming agents. The key challenge is managing the contrast between Las Colinas and broader Irving — requiring zone-specific strategies.
What corporate employers are in Irving?
According to the Irving Economic Development Partnership, major employers include ExxonMobil (10,000+ employees), Citigroup (8,500+), Fluor Corporation (3,500+), Kimberly-Clark (2,800+), Pioneer Natural Resources (2,200+), Microsoft (2,000+), Ericsson (1,800+), Celanese (1,500+), and Commercial Metals Company (1,200+). The Las Colinas urban center alone hosts over 40,000 corporate workers.
How does Irving compare to Coppell for real estate?
According to NTREIS data, Irving ($340K median) is significantly more affordable than Coppell ($520K). Irving offers higher transaction volume (2,650 vs 680), stronger corporate employer density, and shorter downtown Dallas commute times (18 min vs 28 min). Coppell offers newer housing stock, top-rated Coppell ISD schools, and a more suburban residential character.
What is the rental market like in Irving?
According to Census and RentRange data, Irving's median rent for a 2-bedroom apartment is approximately $1,650/month, with Las Colinas luxury apartments commanding $2,200-$3,000/month. The city's rental vacancy rate of 5.8% reflects balanced supply-demand conditions. Gross rental yields of 6.0-7.0% attract investor buyers, particularly in South Irving's more affordable neighborhoods.
Irving Seasonal Market Patterns
Understanding Irving's seasonal dynamics helps farming agents time their outreach. According to NTREIS monthly data averaged over 3 years:
| Season | Monthly Sales (avg) | Median Price Index | Best Farming Action |
|---|---|---|---|
| Winter (Jan-Feb) | 165 | 97 | Pre-season prep: database update, equity mailers |
| Spring (Mar-May) | 265 | 103 | Peak activity: maximum touch frequency, market reports |
| Summer (Jun-Aug) | 240 | 102 | Family-move messaging, corporate relocation season |
| Fall (Sep-Nov) | 195 | 99 | Motivated seller targeting, year-end planning |
| December | 145 | 96 | Holiday touchpoints, annual review communications |
The spring season captures 38% of Irving's annual transaction volume according to NTREIS — making Q1 farming preparation the most critical investment period. Agents who increase their touch frequency by 40-50% during February through April using automated campaign escalation through US Tech Automations capture a disproportionate share of spring listings that generate the year's highest commissions.
Conclusion: Irving's Dual-Market Farming Strategy
Irving's $49.7 million annual commission pool, spanning the premium Las Colinas corporate market and affordable established neighborhoods, rewards agents who can manage dual-zone farming strategies. The Las Colinas segment alone generates $21.3 million in annual commissions from 820 transactions — enough to build a thriving practice within a single submarket.
The key to Irving farming success is segmentation. Las Colinas professionals expect data-driven, corporate-aware communications. South Irving families respond to affordability analysis and school zone information. Airport-adjacent homeowners value noise-zone expertise. A one-size-fits-all approach fails in Irving's diverse market.
The US Tech Automations platform provides the multi-zone management, corporate relocation tracking, and segment-specific campaign automation that Irving's complex market demands. Start with a 500-home farm in Las Colinas or North Irving, invest $800-$1,300 monthly in zone-specific outreach, and let automation bridge the gap between Irving's distinct submarkets and your growing listing pipeline.
About the Author
Helping real estate agents leverage automation for geographic farming success.
