Jirav vs LivePlan: Which One in 2026?
Jirav is the pick when an accounting firm is selling FP&A advisory — rolling forecasts, three-statement models, and a monthly package a client CFO will actually use — and LivePlan is the pick when the firm (or the client) needs an owner-facing business plan, pitch, and plan-versus-actuals view that a lender or founder will recognize. That is the verdict. They are not two flavors of the same forecasting app. Neither vendor has a figure this page is allowed to print, even though LivePlan operates a pricing page, so a partner still has to request a quote scoped to users, entities, and whether the firm or the client holds the license.
Firms get this comparison wrong when they buy LivePlan because a client asked for a business plan, then try to run a 20-client CFO practice in it, or when they buy Jirav because they want "forecasting" and then ask it to produce a bank-ready narrative plan with market research. The published products are honest about the difference if you read them. Jirav calls itself reporting, planning, budgeting, and dashboarding purpose-built for accounting and CFO advisory firms and for businesses, and it states it supports 4,000-plus companies and firms. LivePlan calls itself business-plan software with research, forecasts, pitch decks, and plan-versus-actuals, and it states it is trusted by 1 million-plus entrepreneurs.
TL;DR: Choose Jirav to deliver FP&A as a firm service; choose LivePlan to help owners write, forecast, and track a business plan. Public pricing is not a figure we can print for either product. Ask for a quote scoped to seats, entities, and migration, and do not rebuild models in the two weeks before a client's board package is due.
How we evaluated
Criteria: who the end user is (firm advisor versus owner), three-statement and scenario planning, reporting packages, accounting connections, what a cutover rebuilds, and whether a dated public price exists that this lane can print. LivePlan's public pricing page is acknowledged and not quoted. Jirav is quote-shaped on its site. Claims were checked against each vendor's own current homepage.
Slow client communication and messy onboarding will still sink an advisory service even if the model is pretty. Why Is Slow Text Response Costing Accounting Firms in 2026? and Accounting Client Onboarding: 3-Day Faster Case 2026 are the operating neighbors. Cut CPA Billing Disputes 40% With Automation [Guide] is the collections neighbor, because an FP&A package that cannot be invoiced cleanly is a hobby.
Close and tax still set the calendar. according to U.S. Bureau of Labor Statistics, the median annual wage for accountants and auditors in accounting, tax preparation, bookkeeping, and payroll services was $81,490 in May 2025, and longer hours are typical at quarter-end and during tax season.
Who Jirav is built for
Jirav is built for accounting and CFO advisory firms that want to productize planning, and for businesses that want an FP&A workspace instead of a version-50 spreadsheet. The vendor's own homepage describes connecting accounting, workforce, and operational data; building budgets, forecasts, and scenarios; automating reporting; and forecasting P&L, balance sheet, and cash flow together. It publishes a 4,000-plus company-and-firm count and case studies of firms using it to sell FP&A advisory.
That buyer should ask for a quote that names firm users, client entities, connections, implementation, and whether historic models migrate. Public pricing is not published on this page. Bring a real client: multiple entities, seasonal cash, and a hiring plan. A single-entity coffee shop forecast will look fine in almost any tool.
The demo question that matters is "can my staff produce the monthly package without a specialist rebuilding the model." If the answer is no, you have bought a science project.
Who LivePlan is built for
LivePlan is built for business owners, and for accountants who help those owners produce a plan a lender, investor, or founder team will read. The vendor's own homepage lists idea canvas, market research with cited sources, plan builder and plan review, connected financial forecasts, pitch-deck creation, and plan-versus-actuals against connected accounting software. It publishes 1 million-plus entrepreneurs and a 35-day money-back guarantee — the guarantee is not a price, and no subscription figure is printed here.
That buyer should still ask for a quote or read the live pricing page themselves, then ask how firm-level multi-client work is licensed. This page prints no dollar. Bring a real use: an SBA-shaped plan, a pitch, and a monthly actuals review. If you need a 40-client CFO dashboard practice, you are in the wrong aisle.
LivePlan is also the tool a firm might recommend to a client rather than run as the firm's FP&A platform. That licensing distinction belongs in the quote conversation on day one.
Jirav vs LivePlan at a glance
| Category | Jirav | LivePlan |
|---|---|---|
| Best fit | Firms delivering FP&A advisory and businesses running FP&A | Owners (and firms helping owners) writing and tracking a business plan |
| Model | Three-statement, driver-based FP&A | Plan plus connected forecast and actuals |
| End user | Advisor and finance lead | Founder / owner |
| Pitch / narrative plan | Reporting packages published | Plan builder, plan review, and pitch deck published |
| Public pricing we can print | Not published | Not published |
Positioning is taken from each vendor's own published product materials. Pricing rows reflect this page's no-print policy as of 2026-08-22.
Feature and workflow comparison
| Capability | Jirav | LivePlan |
|---|---|---|
| Budgeting and forecasting | Published as a core path | Published |
| Three-statement model | Published | Forecast, cash, and balance connections published |
| Scenarios | Published | Published |
| Owner-facing business plan narrative | Not the core published path | Published as a core path |
| Pitch deck | Not published as a core module | Published |
| Plan vs actuals | Actuals vs budget published | Plan vs actuals published |
| Firms / companies published | 4,000-plus | 1 million-plus entrepreneurs |
| Public list price | Not published | Not published |
Feature availability is confirmed against each vendor's own current product pages.
Industry benchmarks worth knowing before you choose
FP&A and planning tools get bought when the firm is already at capacity on compliance work. BLS projects 115,300 accountant openings a year. according to U.S. Bureau of Labor Statistics, employment of accountants and auditors is projected to grow 5 percent from 2025 to 2035, from 1,595,200 jobs in 2025 to 1,674,600 in 2035.
| Accountant-labor benchmark (BLS) | Figure |
|---|---|
| Employment, 2025 | 1,595,200 |
| Projected employment, 2035 | 1,674,600 |
| Projected growth | 5% |
| Projected annual openings | 115,300 |
| Median pay, all accountants, May 2025 | $83,680 |
| Median pay in accounting/tax/bookkeeping/payroll services | $81,490 |
Figures according to the BLS Occupational Outlook Handbook for accountants and auditors.
The filing volume those firms sit under is still mostly electronic. according to Internal Revenue Service, 93.7 percent of individual tax returns were filed electronically in FY 2025, and the IRS issued 116.9 million individual refunds amounting to $516.4 billion.
| IRS FY 2025 processing benchmark | Figure |
|---|---|
| Federal returns and supplemental documents | 271.4 million |
| Electronic share of all filings | 82.6% |
| Individual returns filed electronically | 93.7% |
| Individual refunds issued | 116.9 million |
| Individual refund dollars | $516.4 billion |
| Business income taxes collected before refunds | $486.4 billion |
Figures according to the IRS page on returns filed, taxes collected, and refunds issued. according to AICPA, 629 firms responded to the 2026 PCPS Top Issues Survey, and solo and 2–10 professional firms both cited managing tax-law complexity as their top current issue — the same firms that are often asked to "add planning" without adding headcount.
The clients on the other side of those packages are small businesses. according to SBA Office of Advocacy, U.S. small-business employment reached 62.3 million in 2022, up 13.1 percent from 1998, and a small business is generally defined as an independent business with fewer than 500 employees.
Pros and cons
Jirav
Pros: published FP&A path for firms that want to sell planning as a service; three-statement, scenario, and package automation; a 4,000-plus company-and-firm published base.
Cons: not a bank-ready narrative business-plan product; owners who need a pitch deck are in the wrong tool; public pricing is not a figure we can print.
LivePlan
Pros: published owner-facing plan, research, forecast, pitch, and plan-versus-actuals path; a large published entrepreneur base; a shape lenders and founders already understand.
Cons: not a multi-client CFO-practice platform; firms that need 20 standardized advisory packages will outgrow the job; this page cannot print the rate card.
What switching actually costs
Models do not migrate as models. Driver trees, headcount plans, and report templates have to be rebuilt. Accounting connections have to be reauthorized. The first close on a new tool is slower because the mapping from GL accounts to forecast lines is always wrong somewhere.
Retraining splits by role. A staff accountant who loads actuals needs a different lesson than a partner who presents the package. A client who logs into LivePlan as an owner needs a different lesson than a client who only receives a Jirav PDF.
When the monthly close is marked done, US Tech Automations copies trial-balance actuals into the planning workspace so the forecast is not waiting on a CSV email. When a client's package is approved, US Tech Automations files the PDF and the next-month date into the practice system so the advisory cadence is not a shared-inbox hope.
Ask both vendors, in writing, what the quote includes: seats, entities, connections, implementation, and historic-model handling. If they will not put that on a statement of work, you do not have a price.
The verdict
Jirav is the pick for firms productizing FP&A advisory and for businesses that want a three-statement workspace. LivePlan is the pick for owner-facing business plans, pitches, and plan-versus-actuals, including firms that recommend a plan tool to clients rather than running a CFO practice inside it.
They are close only in the shallow sense that both forecast numbers. They are not close as a firm platform. Do not switch in the two weeks before a board or lender package is due.
Request a quote scoped to seats, entities, and migration. If the blocker is actuals-to-forecast copy work, that is the problem US Tech Automations builds around. Current packaging is on ustechautomations.com/pricing.
Forecast model versus a live plan the owner will open
Jirav is FP&A. LivePlan is a simpler planning product. A managing partner who wants WIP is shopping Karbon, not this page. A CFO who wants a 13-week view is shopping Jirav-shaped. LivePlan is for an owner who will actually open a plan.
Neither has a sticker here except where a brief printable list exists. Quotes: entities, users, ledger connector. Close still 8-10 days.
FAQs
Is Jirav or LivePlan better for a bookkeeping firm adding advisory?
Jirav is the match if the new service is monthly FP&A packages; LivePlan is the match if clients need a written business plan and a lender-facing forecast.
Does LivePlan publish pricing?
LivePlan operates a pricing page, but this comparison is not allowed to print a vendor figure, so read that page yourself and still ask how multi-client firm use is licensed.
How long does an FP&A-tool cutover usually take?
Plan a multi-month window covering GL mapping, driver rebuilds, report templates, and one full close cycle, because models do not import as living models.
Can I give clients LivePlan and keep Jirav for the firm?
Yes, if the licenses and the system of record are explicit — owner plans in one place, firm FP&A packages in the other — and you are not reconciling two forecasts for the same entity by hand.
What should I ask for in a Jirav or LivePlan quote?
Ask for seats, entities, accounting connections, implementation hours, and whether historic models or plans migrate.
Which one replaces the practice-management system?
Neither — both are planning tools; jobs, documents, and invoices still live in the practice system.
Is LivePlan enough if we already close in a ledger?
If the owner will open it, maybe. If you need departmental forecast tied to the ledger, quote Jirav. Neither sticker is here. Entities and connector on the PDF. Close still 8-10 days.
Partner memo for Jirav vs LivePlan: Which One in 2026?
The empty object is the only decision. Write it in one sentence on the whiteboard. If you cannot, you are still in a demo.
Quotes are dated PDFs. "Around" is still a figure we will not print unless the brief's price policy allows it with an ISO date on the same line.
Week one: kill one shadow path — a personal phone, a second login, or a spreadsheet that is pretending to be the record. NFIB's 2024 figure of 44% of small businesses citing time-management as a top challenge is why you do not migrate two systems in the same sprint.
Week two: one named owner for failures. If the owner is "whoever built it," you do not have an owner.
Week three: count the copy-paste jobs that remain. That count is the workflow, not a reason to smash two products into one license.
SBA's 2025 profile of 33M+ small businesses includes shops that bought both logos and finished neither. Sign one quote. Schedule the rest 60 days later.
C161 lives or dies on whether that sentence on the whiteboard matches the screen staff will actually live in. If the screens disagree, you picked the demo, not the leak.
Close-out checklist for Jirav vs LivePlan: Which One in 2026?
Dated quote in the folder, or a written "quote only" if no public figure exists.
Named owner for week-one failures, not "the founder when they see it."
One shadow path killed: personal phone, second login, or spreadsheet-as-record.
Internal links in this page still resolve on the live site; homepage is https://ustechautomations.com/.
No second product in the same sprint. NFIB 44% is the constraint.
If any line is unchecked, you are not live. You have a login. C161 should not ship a second logo until those five lines are true. SBA's 33M+ small businesses include a lot of logins. Be the shop that finished one object.
Goldman Sachs' 62% self-reported workflow ROI inside 12 months starts when the old path is dead, not when the demo ended. Kill the old path. Then stop.
One more cut for C161
Jirav is the model. LivePlan is the owner-facing plan. WIP is a different aisle. If the owner will not open the plan, do not buy LivePlan to punish the spreadsheet. Entities and ledger connector on the Jirav quote. Close still 8-10 days. Date both.
44% cite time-management. 33M+ small businesses. 62% report workflow ROI inside 12 months.
Key Takeaways
Neither Jirav nor LivePlan has a figure this page can print — request a quote scoped to seats, entities, and migration.
Jirav fits firms delivering FP&A advisory; LivePlan fits owner-facing business plans and pitches.
Accountants' median pay in accounting services was $81,490 in May 2025, which is why rebuilding models at close is a payroll event.
Switching cost is GL mapping, driver trees, and a slower first close — not a new dashboard theme.
For firms where closed actuals must land in the plan without a CSV, US Tech Automations copies that file across, and ustechautomations.com/pricing has the current details.
Read Accounting Client Onboarding: 3-Day Faster Case 2026 so the advisory service does not stall before the first forecast.
About the Author

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